Makeup industry is thriving and how. Every creative person who doesn’t want to continue doing a desk job sees an opportunity in this industry. People from all different professions and backgrounds want to become a makeup artist. But how important is it to own all the expensive, luxurious makeup brands and products in your vanity? The answer to that is ‘not important at all’. You must only buy branded products from stores but they don’t necessarily have to be ultra-expensive.