35_Andrić_Batković_Red_Sun

Sadržaj: 1. UVOD ................................................................................................................................... 6 1.1. Predmet i cilj rada ............................................................................................................ 6 1.2. Izvori podataka i metode prikupljanja ............................................................................. 6 1.3. Sadržaj i struktura rada .................................................................................................... 6 1.4. Kratki opis poslovnog modela ......................................................................................... 6 2. STRATEŠKA OSNOVA PROJEKTA .................................................................................. 8 2.1. Misija ............................................................................................................................... 8 2.2. Vizija ............................................................................................................................... 8 2.3. Ciljevi projekta ................................................................................................................ 8 3. POSLOVNI MODEL ............................................................................................................. 9 3.1. Detaljan opis poslovnog modela...................................................................................... 9 3.2. Vrijednost (ponuda) poslovnog modela .......................................................................... 9 3.3. Organizacija projekta ..................................................................................................... 10 4. INOVACIJE ......................................................................................................................... 11 4.1. Popis inovacija projekta................................................................................................. 11 4.2. Opis inovacije koje projekt sadrži ................................................................................. 11 4.2.1. Inovacija 1 – Plaćanje putem PayPal-a ................................................................... 11 4.2.2. Inovacija 2 – 'Home' view ....................................................................................... 11 4.2.3. Inovacija 3 – Mobilna aplikacija............................................................................. 12 4.2.4. Inovacija 4 – Upozorenje kao rezultat vođenja dnevnika ....................................... 12 4.2.5. Inovacija 5 – Stvaranje vlastitog protupožarnog balona ......................................... 12 5. MODELI STVARANJA PRIHODA ................................................................................... 13 5.1. Popis modela stvaranja prihoda ..................................................................................... 13 5.2. Opis svakog pojedinog modela...................................................................................... 13 5.2.1. Model stvaranja prihoda 1....................................................................................... 13 5.2.2. Model stvaranja prihoda 2....................................................................................... 13 5.2.3. Model stvaranja prihoda 3....................................................................................... 13 5.2.4. Model stvaranja prihoda 4....................................................................................... 14 5.2.5. Model stvaranja prihoda 5....................................................................................... 14 6. KLIJENTI............................................................................................................................. 15 6.1. Glavni klijenti ................................................................................................................ 15 6.2. Detaljan opis glavnih klijenata ...................................................................................... 15 2