Vol XIV
Issue VII
Pages 52
May 2017
Rs 60
CHENNAI 15, 16, 17 JULY 2017
BANGALORE 21, 22, 23 JULY 2017
DELHI 15, 16, 17 SEPTEMBER 2017
MUMBAI 22, 23, 24 SEPTEMBER 2017
PUNE 24, 25, 26 NOVEMBER 2017
HYDERABAD 01, 02, 03 DECEMBER 2017
KOCHI 18, 19, 20 JANUARY 2018
KOLKATA 23, 24, 25 FEBRUARY 2018
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4>> UDAN....cleared for take-off!
A
s the Regional Connectivity Scheme - UDAN - launched with the inaugural flight on the Shimla - Delhi sector recently, PM Modi flagged off a new wave of low cost flying in the country, in a bid to make air travel accessible. The revival of operations in Shimla airport, too, signifies the start of opportunities for new airlines and existing airlines to expand their capacities. The UDAN model is anticipated to lend a fillip to spur employment in the aviation sector and in regional tourism, particularly in Tier 2 and 3 cities. The scheme can now pave way for frequent leisure travellers to explore regional destinations for quick weekend and long weekend getaways and I need not mention that more and newer low fare wars and competitive pricing will throng the Indian skies now. In this edition, we have featured stories on niche segments in travel such as plantation tours, coffee trails, social travel trends and technology updates, in addition to extensive news on the latest travel apps and interviews with industry veterans. Happy Reading... Warm Regards
PRIYAMVADHA BALARAM
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28
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2 Nights Hong Kong & 2 Nights Macao
Booking period: 27 February - 09 July 2017 | Stay period: 16 March - 09 July 2017
Holiday Inn Macao Cotai Central @ USD 330 The Parisian Macao
@ USD 375
The Venetian Macao
@ USD 410
Conrad Macao, Cotai Central
@ USD 420
Above mentioned rates are on twin sharing basis
Hong Kong Inclusions
Macao Inclusions
• SIC coach transfer (Airport - Hotel - Pier)
• Two nights accommodation for two guests
• 2 nights accommodation in Harbour Plaza
• Breakfast or Lunch with a selection of restaurants, or MOP400 Dining Credit (exclusive for 2nd night stay)
North Point for two guests • Daily breakfast at the hotel. • SIC Hong Kong city tour (Peak Tram to Victoria Peak, Aberdeen
Fishing Village,
Stanley Market, Jewellery Factory) • Ferry tickets (Hong Kong - Macao)
• Ice World tickets for two • Choice of 1-way ferry ticket for two (Macao - Hong Kong) or MOP200 Shopping and Dining Dollars • Choice of Eiffel Tower entry or Gondola Ride or Aqua World or Qube/Qube 2/Qube Kingdom entry or Planet J admission for two • DreamWorks Plush Toy • SIC Macao city tour with Lunch (Ruin's St. Paul's Church, Na-Tcha Temple, Mount Fortress, A-Ma Temple, Lunch) Terms and Conditions Apply
Condition: Rate are subject to change without prior notice. Package is subject to availability. Supplement will apply for weekend & peak day arrival. Blackout dates apply.
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Industry Buzz Swiss Quality Hotels now available on roomsXML
S
wiss Quality Hotels International represent more than 60+ quality-oriented and individually run hotels across 40 cities and resorts in Switzerland, Germany and Italy. Under the recently signed direct distribution agreement, travel agents using the roomsXML platform get access to all the Swiss Quality hotels at attractive wholesale rates with abundant availability. “Swiss Quality offers travel agents wide range of first class accommodation options to choose for their customers. Guests booked into one of the member hotels can be guaranteed of Swissstyle contemporary, efficient and open-minded hospitality.” says Prakash Bang, Founder and Executive Chairman, roomsXML.com.
6>>
VFS Global to provide visas for Bahrain visitors by Gulf Air
G
ulf Air partnered with VFS Global to facilitate visa issuance for passengers flying to the Kingdom of Bahrain. The online visa facility will launch this summer on gulfair.com. Signing the agreement with VFS Global, Gulf Air Chief Commercial Officer, Ahmed Janahi, said: “We are partnering with VFS Global to provide a much needed service to Gulf Air passengers that will support our national carrier’s longstanding efforts to promote the Kingdom as a destination to a broad spectrum of travellers while making the process of obtaining a visa to Bahrain easier and more convenient."
Goa Tourism bags award at IAMAI India Digital Awards
G
oa Tourism won the Gold Award for 'Best Use of User Generated Content'
Asia's first Animation Park in Ipoh Malaysia
M
ovie Animation Park Studios (MAPS), Asia’s first animation theme park located in Ipoh, Perak is at the tail end of its development, with 96% completed. MAPS Board of Director, Ramelle Ramli notes that the Park is estimated to be ready by 26 June 2017. “MAPS is highly anticipated and we acknowledge that there have been shortcomings to the development. I assure the public that it is a result of the decision to enhance the Park, increasing the entertainment value upon opening. This was announced to the public last year by the Perbadanan Kemajuan Negeri Perak (PKNP),” explained Ramelle.
SpiceJet starts daily direct from Thiruvananthapuram to Male
S
piceJet recently launched its daily direct flight services from Thiruvananthapuram to Male with traditional flag-off and lamp-lighting ceremonies at the Trivandrum International Airport (TRV), Kerala. With the new service, SpiceJet has introduced a daily flight from Bengaluru to Male via Thiruvananthapuram with the least connecting time. The homecoming journey of SpiceJet’s Bombardier Q400 - SG 94 was greeted with a grand water cannon salute. SG 93 departs at 12.25pm at TRV and reaches Male at 13.25pm. SG 94 leaves Male at 14.10pm and arrives in TRV at 16.05pm.
at the India Digital Awards organised by the Internet and Mobile Association of India (IAMAI). The campaign, called “Tourism by Tourists” harnessed tourists to create vibrant content about Goa which was leveraged across social media. This included activities like #PickMyGoaPick, #ProTraveller, #GoaFeautreBlog, & #GoaIsLike. The Tourism by Tourists campaign led to Goa Tourism becoming the fastest growing tourism brand on social media and tied for the highest Klout score for an Indian tourism board.
New guideline for Thai Visa application
T
he Royal Thai Embassy announced new guidelines for visa application, effective 1 May, 2017. It unveiled a new checklist for entry visa application. The applicant must apply for an appropriate entry visa at least seven working days prior to the travelling date. The visa process takes three working days. Should the embassy request the applicant/agent for additional documents, they can submit the said documents on the next working day after the date of passport collection. In that case, the visa process will take three working days including the date of submission of additional documents.
Virgin Atlantic's Brexit calculator to help Indians save on UK trips
H
olidaymakers travelling with Virgin Atlantic this summer will be able to avail exciting travel choices as unveiled by the airline’s new Brexit Calculator campaign. With an exchange rate of 1 Indian Rupee to 0.012 British Pound, the campaign emphasises that there has never been a better time to book a trip to the UK. Virgin Atlantic offers a daily flight between Delhi and London Heathrow with return fares from INR 45,845. The calculator will compute the savings based on the pre-and post-Brexit prices and show how popular tourist attractions have become a bargain.
Voyager’s World > May 2017
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Industry Buzz
8>> Leigh Bochicchio Named President of ACTE for 2018-20
Thomas Cook India Group to acquire Kuoni’s Destination Management Specialists
T
T
homas Cook India Group announced its acquisition of Kuoni’s global network of Destination Management Specialists, covering 17 countries across the Americas, Africa, Middle East, Asia and Australia. The transaction will be completed post customary closing conditions. The agreement includes premium brands including Asian Trails, Desert Adventures Tourism, Gulf Dunes, Private Safaris (East & South), Allied TPro as well as Australian Tours Management and extends across 17 countries- USA, Canada, South Africa, Kenya, Namibia, the United Arab Emirates, Jordan, Oman, China, Malaysia, Thailand, Cambodia, Laos, Myanmar, Vietnam, Indonesia and Australia.
SriLankan Airlines adds three Indian cities to network
S
riLankan Airlines will add three southern Indian cities - Hyderabad, Coimbatore and Visakhapatnam - to its network from 8 July this year. The introduction of these new routes, along with the scheduled frequency increases in its Delhi and Mumbai services, will see SriLankan operating over 120 flights a week to 14 cities. SriLankan Airlines Chief Commercial Officer, Siva Ramachandran stated, “India has been a vital part of our strategic expansion where we will continue to explore potential to consolidate our presence." The new routes will be serviced by Airbus 320/321 aircraft.
IndiGo inaugurates FitToFly gym in Varanasi
A
s part of its flagship initiative #FitToFly under IndiGoReach, IndiGo recently opened a fully equipped gym for the police officials in Varanasi. With an endeavour to inspire the police personnel to adopt a more physically active lifestyle, this gym has been set up within the office premise of the local police station near the airport in Varanasi. The FitToFly gyms will be fully equipped with multi-purpose machines, cross trainer, treadmill, bench press and other facilities.
he Association of Corporate Travel Executives named Leigh Bochicchio its next president, effective 1 January 2018. Bochicchio, VP of Business Process Improvement, PME at Mastercard, will be ACTE’s senior volunteer leader, serving at the order of the Board of Directors. The position runs for two years and follows Leigh’s second term on the Board. “With an extensive background in strategy development, talent management, and learning, Leigh is well suited to lead ACTE’s education and learning strategies to the next level,” said current Association President Kurt Knackstedt, CEO of Troovo.
Israel sees 49% increase in Indian tourist arrivals in two years
I
srael has seen a significant growth of 49% in Indian arrivals from January to
March 2017 vis-à-vis the same period in 2015. More than 8300 Indians have already visited Israel in the first three months of 2017 as per statistics released by Israel Ministry of Tourism (IMOT). The statistics also revealed 93% growth in Indian arrivals to Israel in the month
Registration for Tour of Nilgiris is open for 10th edition
of March, 2017 compared to the same period in 2015. Hassan Madah added, “We have seen a steady growth in tourist arrivals from India over the years and are confident that this trend will continue."
TrawellTag Cover - More conducts TAEP in Jaipur
C
ome December 2017, a lucky group of cyclists will usher in a decade of cycling for Tour of Nilgiris (TfN) by pedaling around 1000+ km across the Nilgiris Biosphere Reserve in the Western Ghats. The 10th edition of the annual flagship event of RideACycle Foundation (RAC-F) is scheduled between 10 and 17 December, wherein the selected riders will pedal 1000+ km across Karnataka, Kerala and Tamil Nadu. Starting from Bangalore, cyclists pedaling TfN 2017 will get to ride through amazing terrains including plains, mountains, coffee and tea plantations and three wild life sanctuaries.
Voyager’s World > May 2017
T
rawelltag Cover-More conducted a travel agents’ engagement programme (TAEP) for travel professionals based in Jaipur on 26 April, 2017. The session was attended by 70 leading travel agents in Jaipur and was well received by the community. Dev Karvat, CEO – Emerging Markets, Cover-More Group conducted this insightful session on the emergence of disruptive innovation and its impact on the travel industry. Dev Karvat said, “We are delighted that many industry bodies like ETAA are coming forward to extend TAEPs exclusively to their members.”
France to form new powerful tourism office
T
he Cotentin Peninsula – also known as the Cherbourg Peninsula - in the Normandy
region of France, will soon see its many tourism boards undergo a major restructuring in the next few months. By June this year, 11 local tourism boards will have merged into one big entity and renamed Cotentin Tourist office making it, one of the most powerful tourism boards in the country with an annual budget of EUR4 million. Out of this budget, up to EUR1 million will be kept aside to promote Cotentin worldwide; of which India, Middle East and China will be important focus markets.
Industry Buzz
9>>
Foreign Tourist Arrivals see 10.7% growth in March 2017 PRESS INFORMATION BUREAU
T
he Ministry of Tourism (MoT) compiles monthly estimates of Foreign Tourist Arrivals (FTAs) & FTAs on e- Tourist Visa on the basis of Nationality-wise, Portwise data received from Bureau of Immigration (BOI). The following are the important highlights regarding FTAs & FTAs on e-Tourist Visa from tourism during March 2017. Foreign Tourist Arrivals (FTAs):
2016 registering a growth of 25.8%. - During January- March 2017, a total of 4.67 lakh tourist arrived on e-Tourist Visa as compared to 3.21 lakh during January-March 2016, registering a growth of 45.6%.
- The percentage shares of top 15 source countries availing e- Tourist Visa facilities in March, 2017 were as follows: UK (21.5%), USA (11.8%), Russian Fed (10.3%), France (6.4%), China (6.2%),
Germany (4.8%), Canada (3.7%), Australia (3.7%), Korea (Rep. of) (2.2%), South Africa (1.9%), Malaysia (1.7%), Singapore (1.7%), Spain (1.6%), Netherlands (1.5%) and Japan (1.3%).
The number of FTAs in March, 2017 was 9.05 lakh as compared to FTAs of 8.17 lakh in March, 2016 and 7.29 lakh in March, 2015. The growth rate in FTAs in March, 2017 over March, 2016 is 10.7% compared to 12.1% in March, 2016 over March, 2015. - FTAs during the period JanuaryMarch 2017 were 28.45 lakh with a growth of 13.4%, as compared to the FTAs of 25.08 lakh with a growth of 10.0% in January- March 2015 over January- March 2014. The percentage share of FTAs in India during March 2017 among the top 15 source countries was highest from Bangladesh (21.31%) followed by USA (10.39%), UK (10.30%), Russian Fed. (4.26%), Malaysia (3.41%), Canada (3.28%), Germany (3.03%), Sri Lanka (2.91%), China (2.83%), France (2.79%), Australia (2.54%), Japan(2.34%), Afghanistan (1.82%), Singapore (1.66%) and Iran (1.54%).
FTAs on e-Tourist Visa - During March, 2017 total of 1.46 lakh tourist arrived on e-Tourist Visa as compared to 1.16 lakh in March
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The percentage share of FTAs in India during March 2017 among the top 15 ports was highest at Delhi Airport (31.25%) followed by Mumbai Airport (13.73%), Haridaspur Land check post (12.23%), Chennai Airport (6.60%), Goa Airport (5.25%), Bengaluru Airport (4.85%), Kolkata Airport (4.42%), Cochin Airport (2.42%), Gede Rail Land checkpost (2.33%), Hyderabad Airport (2.24%), Ghojadanga land checkpost (1.68%), Amritsar Airport (1.56%), Tiruchirapalli Airport (1.33%), Ahmadabad Airport (1.32%) and Trivandrum (1.28%).
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Hospitality
10>>
Digital enhancement drives growth for Preferred Hotels & Resorts IRENE SUSAN EAPEN
Arpit Pant, Regional Director - South Asia & Middle East, Preferred Hotels and Resorts, shares optimistic developments on the group's expansion front. the program was simplified to include a two-tier structure Insider & Elite Membership Tiers offering the member with more enhanced benefits," said Arpit Pant, Regional Director - South Asia & Middle East, Preferred Hotels and Resorts.
P
referred Hotels & Resorts generated $1.11 billion in reservations revenue on behalf of its member properties worldwide in 2016, welcomed 82 new properties last year and also enriched its points-based iPrefer hotel rewards programme. "One of the major drivers behind this success can be attributed to the enhancement of iPrefer in early 2016, wherein
iPrefer mobile app The iPrefer app is a tool that helps enhance the on-property experience for members – whether it is to order amenities to personalize their experience, enhance their stay by chatting directly with a hotel representative 24/7, or redeem a Reward Certificate towards their folio upon check out. "Our shortterm goal is for more than 25% of iPrefer members with travel plans slated for 2017 to install and use the app during their stay. Our longterm goal is that participating hotels embrace this app as their own and
take advantage of all the consumer touch points we have built to better service iPrefer members, which would include offering an additional value add for guests in the form of points or experiences. We also project the redemption of 37 million iPrefer points to occur through the app within the first six months." Indian hospitality industry The hospitality scenario in India has evolved tremendously in the last decade with improved infrastructure, relaxed visa facilities and more government initiatives that have made India a world class destination. The hotel industry has seen a huge influx of international brands trying to establish themselves to reap the benefits of this positive trend. Of late, Indian hotel companies are being recognised for their exceptional product and service delivery by
consumers and making waves in the global hospitality industry. Expected growth for 2017 "2017 has been a great year for us, we globally launched the iPrefer mobile app in April and exclusive member rate program as major enhancements to its points-based hotel rewards program, iPrefer. We have more than 1.8 million travellers enrolled in iPrefer and we expect the numbers to globally increase even further during the course of this year. In India, we are working with best in class hotels in different market segments. 2017 has seen us add hotels in our portfolio in Maldives and in India. We continue to look at some great opportunities in the near future with our existing partners as well has new member hotels."
Basho Resort bets on leisure weekend getaways IRENE SUSAN EAPEN
Prithvi Chitnis, Owner, Basho Resort, says that the location of the property makes it ideal for a relaxed getaway with Mulshi being declared a hill station.
Growth in hospitality industry Prithvi, the owner of the resort, says that there has been a relatively slow growth as compared to last year. "With the global economy moving at a slow rate, demonetization has further aggravated the situation. Slow growth rate is expected in 2017 as well because of the slowdown in the global economy and the government is not doing much to promote tourism in India," he says.
more tactical marketing and public relations activities. "We are trying to promote Basho through various promotional packages, competitive pricing during off -seasons and other discounts. We are trying to do club offers so that it becomes pocket friendly. We are also initiating free stays to the target audience which will, in return, give Basho a good wordof-mouth publicity. We are largely using digital media to promote these offerings but nothing in the mainstream segment."
Marketing plans Keeping in mind the present growth rate, Prithvi plans to have
Main Segments The resort is aiming at the leisure segment as Mulshi has been
works, making it suitable for having retreats.
B
asho’s Resort, located on the banks of the serene Mulshi Lake, seeks to provide the right setting for a family holiday. It comprises luxury tents, cottages, swimming pool and a yoga studio and spa in the
Voyager’s World > May 2017
declared as hill station by the Government and therefore, it makes the resort a perfect weekend getaway to de- stress oneself. Another added benefit is that there is no or limited access to the Internet, thus making it digi-detox consequentially. We have noticed a mix of families and solo travellers. The only kind of promotions that happen is by the owners of the resorts and hotels located in Mulshi. "A lot of resorts are mushrooming in Mulshi and it is the owners who are promoting their resorts aggressively. Ideally a specific brand campaign for Mulshi would be a good initiative," he sums up.
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Hospitality
12>>
Raviz Ashtamudi beckons visitors to Kollam city
© The Ravis Resort & Spa. Ashtamudi
ANJU ANNA ALEX
K
ollam or Quilon, formerly Desinganadu, is an old seaport and city on the Laccadive Sea coast of Kerala, India. The city is on the banks Ashtamudi Lake. Kollam has had a strong commercial reputation since the days of the Romans. Fed by the Chinese trade, it was mentioned by Ibn Battuta in the 14th century as one of the five Indian ports he had seen during the course of his twenty-four year travels. Kollam is an important commercial, industrial and trading centre. It is also the headquarters of the Kerala State Cashew Development Corporation. The 144 feet (44 m) Tangasseri Lighthouse, built in 1902, is a centre of attraction. The Ananda Valleeswaram Temple attracts hundreds of devotees almost daily. The Thangal Kunju Musaliar College of Engineering, the first private college of its kind in the state, is at Kilikollur, about 7 kilometers east of Kollam city. Mahatma Gandhi Park and Beach at Kochupilamoodu, Thirumullavaram Beach and Ashramam picnic village are some of the important local sight seeing spots. Mahatma Gandhi beach lies just 2 Kilometers away from the city center. It is a fascinating place for an evening. Thirumullavaram Beach is 5 Kilometers from the city. The sea here is ideal for swimming and bathing. Ashramam picnic village is located in the 48 acre Guest House Complex. This is the centre of various tourist development activities of the district. The Government Guest House (popularly known as "British Residency") here is 200 years old. It
Voyager’s World > May 2017
stands by Ashtamudi Lake and is a major attraction for its elegance and architectural beauty. No trip to Kollam can be complete without a trip to Mata Amritanandamayi Ashram at Vallikkavu, near Kollam. Apart from being a spiritual abode, it carries out many entrepreneurial activities in various fields like housing, education and health care industries among others. According to Rakesh Parameswaran, General Manager, The Raviz Resort & Spa, “Ashtamudi Lake (Ashtamudi Kayal) in the Kollam District of Kerala, is the most visited backwaters of Kerala. With the unique ecosystem, a palm-shaped (also called octopus-shaped) large water body, Ashtamudi means 'eight coned' (Ashta = 'eight'; mudi = 'coned') in the local language of Malayalam. The lake is also called the gateway to the backwaters of Kerala. Quilon is an important historic port city located on the right bank of the lake. Chinese fishing nets, called cheena vala in the Malayalam language, are used by local fisherman and are a common sight along the waterway.” “The Raviz Ashtamudi is the only five star deluxe resort in Kollam located closer to the city center spread over 6 acres of land with back waters and huge banqueting options from 30 pax to 1200 pax. The Raviz Ashtamudi is easily accessible from cities like Coimbatore, trichy, and Madurai. Chennai (Madras) is
just an overnight train away from Kollam. The Raviz Ashtamudi offers well-appointed rooms, cottages and suite rooms with beautiful view of the Ashtamudi Lake. We also offer Kerala heritage cottages maintaining the heritage look and authenticity which are 150-200 years old”, Rakesh elaborates. The Raviz Ashtamudi also offers House boat experiences on the Ashtamudi lake, the gateway to the backwaters. This 16 km long lake is the second largest in Kerala, finding its way into the sea through the Neendakara estuary. The journey will give you an intimate experience of the famed waterways. From sunset cruises to water sports like kayaking, paddle boats, bamboo rafting and speed boat thrills, Raviz has it all. The Raviz Ashtamudi also focuses on providing traditional Ayurveda, Marma and Panchakarma treatments. The “Favourite Kerala” brand provides traditional Ayurvedic therapy to cleanse, detoxify and rejuvenate mind, body and soul thereby promoting general wellness with authentic treatments under the guidance of experienced doctors and using purely herbal medicines. Commenting on Raviz as destination for meetings and weddings Rakesh says, “Raviz Ashtamudi has been a convenient option for corporate meetings, training programmes, offsite meetings, residential conferences, day outings, engagements, mehandi and weddings from clients across India and overseas.”
The Raviz Convention Centre is a one of its kind and has over the years witnessed many successful weddings and engagement functions and boasts of a total area of almost 7,955 sq ft. with a height of 21 ft., designed to accommodate about 1,200 people in theatre style across two levels. The multiple options for pre-function areas are also a massive advantage given the nuances of an Indian wedding or evening occasions. The Empire is a 2,153 sqft area of conference hall which can easily accommodate up to 150 people in theatre style seating; it is perfect for mid-sized sessions or parties. Rakesh says, “The Raviz Ashtamudi is focussed on conducting our business in a manner that benefits the culture and ethos of our rich and ancient civilization, the tolerant and the accommodating nature of our multicultural society and protects all individuals, especially women and children from all derogatory acts which are contrary to the spirit of our country. We commit to abide by code of conduct for safe and honourable tourism. Recognizing that every earth resource is finite and fragile, we pledge to fully implement sustainable tourism practices, consistent with the best environment and heritage protection standards such that our present tourism resource requirements optimise both local community benefit and future sustainable uses. We also focus on environmental friendly purchasing policy, energy conservation, water consumption and in house waste management systems.”
Hospitality
13>>
Holiday Inn Chennai OMR IT Expressway - a new chapter in hospitality ANJU ANNA ALEX
Shipra Kaul, General Manager, Holiday Inn Chennai OMR IT Expressway anticipates great response thanks to its strategic location and the great food it has on offer.
H
oliday Inn Chennai OMR IT Expressway is the fifth property in Chennai to be launched by global hospitality major InterContinental Hotels Group and is located on the arterial Old Mahabalipuram Road (OMR), which is home to India’s prominent IT corporations. The 202-room property is amidst the heart of the corporate hub of Chennai
and offers a great stay for the international and domestic business traveler. Shipra Kaul, General Manager, Holiday Inn Chennai OMR IT Expressway says, "We have a multi cuisine restaurant, sports themed bar, spacious banquet hall for celebrations and conferences, lounge for enjoying afternoons and early evening’s high tea with friends and business meetings over the scenic city view as well as the best of bakes and cake from the Deli. The hotel food and beverage has already heard some great feedback from guests". USP Our location is one of the important USPs for the hotel. We are strategically located in the heart of IT hub of Chennai on Old Mahabalipuram Road with convenient access to prominent
corporate houses such as Tidel Park, SP Infocity, Ascendas amongst others. We are situated right on the SRP Tools junction which is connected to the other parts of the city such as Velachery, Adyar and Thiruvanmiyur. Our spacious rooms are designed for a comfortable stay. Food and beverage is our biggest strength. We also make sure your kids have a good time with us through our program called Kids Stay and Eat Free. If you are a resident guest, kids upto 12 years of age stay and eat free when accompanied by an adult. The special menu for kids is well-balanced and has been designed by Nutrition Australia. Competition Holiday Inn is a brand with the highest recall value in the world.
We are an innovative brand and we strive to be different in everything we do. When it comes to food, we make sure we keep in mind the nutrition aspects when we prepare a dish. We have a young and vibrant team to take care of our guests. Our brand tagline is 'Do More of What You Love' and that involves interactions revolving around guest experience. We ensure guests are able to do what they enjoy most and strive to create a relaxed atmosphere for them. Our guests also like choosing us because of our loyalty program. IHG’s Rewards Club program is the first loyalty program launched by hotels. We believe a stay should not just be about comfort, it should also be rewarding.
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CHALLENGE? GREAT REWARDS IN STORE FOR YOU Bangalore based startup in the analytics business is entering the travel, tourism and hospitality domain. Our strong team drawn from multiple industries aims to rewrite the rules of the holiday business. Join this exciting team and embark on a challenging, yet highly rewarding career. All positions are based in Bangalore. Head - Technology This position will take complete ownership of the technology function. A wide degree of creativity and innovation is expected as well as familiarity with web servers, open source software and cloud computing. Will manage a team of software engineers, architects and designers and write product requirement documents. Also be responsible for implementation and tracking of development timelines, and for negotiating feature sets with the development leads and product teams. Requires a bachelor's degree in computer science and at least 7 years of experience in software development. This is a leadership position. Manager - Supplier Program Working closely with the head of Global Supplier Management, this position is
responsible for identifying, enlisting and on-boarding preferred travel and tourism suppliers from across India. At least 7 to 8 years of sales and marketing experience in the Travel B2B area required. Candidate must have a good network of contacts across the holiday industry in India. Must be a self-starter and willing to travel extensively. Graduates with advanced travel qualifications preferred. Asst. Managers/ Executives - Supplier Program Candidates must have 1-2 years post qualification experience, preferably in the travel/ tourism/hospitality industry. High energy levels and ability to perform in a dynamic environment are a must. May be required to travel within India. Executive Assistant A highly charged and motivated person, with skills relating to insightful thinking, researching, and spotting trends. With 3-4 years of experience, this person should have excellent written and verbal communication skills and must be familiar with office systems and the internet. This position will grow into an active operational role.
All of the above positions carry industry competitive salaries and perks. Above all, this is an opportunity for you to do some path breaking work with a senior management team of highly motivated and committed professionals. Write to hr@kubikanalytics.com within 7 days of this ad with your resume & photograph, clearly stating your current and expected salary, as well a 100 word write up on why you believe you will fit the role you have applied for.
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Hospitality
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Dubai takes entertainment to scintillating heights with La Perle ANJU ANNA ALEX
Kent Cooper, Head of Sales, La Perle- Dubai’s first permanent show in an aqua theatre, talks about the visual spectacle that is set to cement Dubai’s title as the entertainment capital of the world and the facilities that it has to offer. tourists are now seeking authentic destination experiences. The panel addressed the growing focus on the entertainment industry and as La Perle is not only a first for the region, the show will also encapsulate the spirit of Dubai, providing tourists with a show that’s not only visually stunning, but becomes a cultural experience that one can only be part of in Dubai – it cannot be recreated anywhere else in the world. Response from ATM-2017 We had a very strong, positive response from ATM. As the Experiential Partner of this year’s show, we received a wide range of inquiries throughout the four days from a whole host of sources, from OTAs to DMCs and the media. La Perle’s Head of Marketing, Andy Levey, was one of the experts in a panel regarding: 'Why Selling Local Experiences Matters', which created widespread buzz that
As announced in the press conference, our new website will be officially launching on the 17th May. Not only this, you will also be able to purchase tickets on the site from this date too. Dubai as an entertainment destination Franco Dragone, the show’s legendary artistic director, describes Dubai as “The laboratory of the future”, he wanted to create a show
that was inspired by the region’s spirit. La Perle will certainly help seal Dubai’s position as a world-class entertainment hub as it is a first for the region. La Perle will fill the gap of quality live evening entertainment in the region and will be an extraordinary offering to tourists, business travellers and residents wanting an uplifting theatrical experience that will give them life-long memories The Facilities at La Perle As previously mentioned, La Perle will encapsulate the spirit of Dubai, taking inspiration from the region’s rich history, present and future to create a show that cannot be recreated anywhere else in the world. In the show, the cast will perform breathtaking aqua and aerial feats in the tailor-made, state of the art, intimate 1,300 seat theatre. The theatre itself will feature an ‘aqua-stage’ filled with 2.7 million litres of water and will have the ability to change from
a dry platform to aquatic stage and vice versa. Daredevil performers will dive into the water-filled stage from a height of 25 metres and fly around the auditorium on high-powered winches at a speed 15 km/ph. With this cutting-edge stagecraft and state of the art technology fused together La Perle will be a visually stunning spectacle in, on and above water. The show will feature 23 artists from 65 different countries, who have distinguished themselves from other artists around the world and become treasures in the creation of this masterpiece. Plans for India India is an important and primary market for both Dubai and La Perle. We are fully supporting both the Dubai and UAE Tourism sales efforts into India as well as continuing our bespoke commercial and promotional plans in country.
Time to connect Big Data with hotel visuals Courtesy: Tnooz.com
Brianna Wenner, Marketing Coordinator at IcePortal, analyses how the travel industry is using big consumer data to convert target audience.
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oday’s travellers are starting to expect a personalized experience throughout all stages of travel – something that the emergence of “big data” is helping to lead. Not only is there some degree of expectation, but apparently 74% of consumers feel frustrated when website content is not personalized. This shows us that in the evolving world of travel marketing, big data must be utilized in order to please (and convert) our target audience. Numerous companies are collecting consumer data – past searches, purchases, tracking cookies, loyalty programs, etc. – but the travel industry is still determining HOW, exactly, to use this data. The initial picture In terms of hotel visuals, big
Voyager’s World > May 2017
data needs context. Rather than attempting to appeal to everyone, your visuals should be specifically targeted towards each particular consumer persona. Knowing who they are and what they are interested in can help you to streamline your content to pique their interest. For example, if you’ve gathered data on a particular consumer (tracking cookies, reward profile, Facebook, etc.) that tells you that they have kids and are most likely searching for a family vacation, you wouldn’t want to show them images of romantic dinners and honeymoon suites. You’d want to show this person images of your property’s family activities or kids’ club. If you know the age(s), you would even show different family friendly images – from toddlers to
teens – there’s a vast difference. Context can be added to images with relevant Meta-tags or tags. The more specific you get with tagging your images, the more specific of a consumer you will reach. The bigger picture This specific, personalized, content will help to convert more lookers to bookers because if done correctly, it should be exactly what they are looking for. Data from Evergage’s 2017 Trends in Personalization study tells us that 88% of marketers using personalization report a measurable lift in results. In addition to the benefit of personalization, tags can improve your images’ content score on various OTAs. A higher content score means a higher page ranking, increasing
your visibility to travelers browsing for hotel rooms. With tagging on OTAs, however, comes the problem of standardization. As big data becomes more widely used, meta tags will need to be standardized for the best results, just as the same Open Travel Alliance categories are used across the board. Distribution technology that allows for meta tagging of hotel visuals will give your property an advantage because more of the right type of travelers will be exposed to it online. If your property has a boosted ranking in OTA search results and is showing personalized images to consumers, expect to see increased bookings and engagement online.
Hospitality
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Planet Hollywood Beach Resort seeks to target both leisure & mice ANJU ANNA ALEX
Anand Chatterjee, General Manager, Planet Hollywood Resort, Goa, talks about the property, the location and how it hopes to be the new benchmark in terms of excellence in service and luxury.
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lanet Hollywood Beach Resort,Goa is a Hollywood themed resort brought to India by the JMJ group through a franchise agreement with the Wyndham Hotel Group. It has been brought to India by Viiking Ventures, a subsidiary of JMJ Group and is the first Planet Hollywood of Asia in India. Viiking Ventures has the franchisee rights of opening more restaurants and hotels in Asia too. The resort in Goa has been built through an investment of INR 225 crores.
Spread across 10 acres of land, Planet Hollywood is an upscale property with a stunning collection of rooms, each with its own one of a kind touch of Hollywood memorabilia and richly appointed amenities. Bound by the famous Majorda Beach on the south and Cansaulim beach on the south, Planet Hollywood Resort is conveniently located on the pristine white sands of Uttorda Beach in South Goa. Passionately designed by Jonathan Adler, the hotel is built in elegant and modern Goan style low-rise architecture. The hotel offers panoramic views, breathtaking landscapes, intricate sculptures and artwork. The property even has a sprawling tropical garden and coconut orchard for nature lovers. USP The resort comprises of 115 rooms offering breathtaking views of the Arabian Sea and beautifully landscaped gardens. Each block
reflects a genre of movies from Hollywood. It is synonymous the world over with providing the right blend of service, luxury and quiet efficiency, internationally acclaimed for allround excellence and unparalleled levels of service and the same is true for the resort in India as well. Planet Hollywood brings a refreshing change in the concept of family leisure. We are a young, warm, personalized service focused hotel which has easy going aura around however not over bearing or casual. We are equipped to cater to new age leisure, weddings with theme and conferences through our customized offers and willingness to adapt to the needs of the travelers. Competition There is a year on year growth of tourists in Goa from foreign and domestic markets. Travelers love to explore the beaches but through sustained efforts of the current Goa Government, various other areas
of Goa are opening up be it the upper riparian areas, nature parks, adventure sports, wild life parks and culture and heritage spots. There are several good hotels in Goa of various offers from budget and luxury. However in terms of concept, theme and personalization, we are pretty unique. We cater to both leisure and MICE segments. Goa is a favourite destination for both first time and repeat visitors. Marketing and promotional activities We organize various familiarization trips for offline and online travel agents, bookers and channel partners as we believe it’s very important to experience the hotel and its service to be its promoter and fan. We also have a very strong online presence through our website and arrange promotions based on analytics on traveler behaviors.
Evolving tastes necessitate education on wines PRIYAMVADHA BALARAM
Grover Zampa Vineyards, which has been part of the expanding wine tasting culture in the country, is making the most of the rising interest in the segment, says its CEO Sumedh Singh Mandla. Vineyards, while adding that the Nandi Hills area is one of the most suited to grow grapes in India. "When we began our journey in the late 1980s, we checked different states in India, imported 33 varieties of grapes from France and planted vines in Karnataka, Maharashtra and Andhra Pradesh; we got the best results in Nandi Hills due to the high altitude and soil complexity here." "We are the pioneers in wine making in India and have a strong focus on quality. We control space in the super premium segment or the reserved or yeast wine segment we control more than 40% market share and our wines are available in around 30 countries," says Sumedh Singh Mandla, CEO, Grover Zampa
Promotions "Presently, we are promoting our wine tours and tastings more in the digital space as the platform is easier for us to reach a larger audience. Recently we unveiled Insignia, our signature limited edition wine that was sold only in the winery at Rs. 5000 per bottle solely by invitation."
Grover Zampa has also started grape stomping sessions in the winery whenever they receive a large group of visitors. "Grape stomping became a good attraction for people. We also cover the vineyard tour as part of the session. We have been receiving MICE groups. FITs come in a group size of 20-25 pax and we also did an event for 250 people. Corporates hold their meetings for a couple of hours before going on to wine tasting, food and grape stomping. We are constantly experimenting with new grapes and as it celebrates its 25th anniversary this year, it plans to introduce a celebration wine in the sparkling category," he reveals. Wine in India Sumedh believes that wine as an
industry in the country needs more hand holding by the state and central government as it is still not taken very seriously. "We work with Agricultural & Processed Food Products Export Development Authority (APEDA) and the Karnataka Wine Board. We also regularly take part in travel shows across the world such as ProWein in Dusseldorf and trade fairs in Hong Kong." "With changing drinking patterns and wine being a new subject for many, education on wine is important. Acceptability of India as a quality wine producer is happening slowly. It is a positive sign and we need to work more to increase the awareness, " he concluded.
www.voyagersworld.in
Incredible India
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Heritage Tourism in rajasthan anticipates monumental growth ANJU ANNA ALEX
Heritage Tourism in Rajasthan has registered significant growth indicating an upsurge in demand of highly
© Seek & Hide
experiential, immersive cultural experiences, says Sudha Mathew, Founder and CEO, Seek & Hide.
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ajasthan, India’s largest state also has the distinction of having the most widely known set of royal families and palaces. Heritage tourism is trending in today’s world and is all about offering immersive cultural experiences. It has a positive impact on the economy with increased avenues of employment and income generation. It is rejuvenating communities at its best, leading to reverse migration from urban centres. It carries a significant social impact in preserving cultural identity and heritage. The cornerstone of Indian tourism continues to be our cultural heritage whether it is Rajasthan, Gujarat or Kerala. After Independence, initial marketing started with famous monuments like the Taj Mahal, palaces, and forts. Over time, the Incredible India offering has evolved to include the more intimate aspects of our cultural heritage like rural tourism, festivals and homestays. In fact, the more modern and tech savvy the traveler, the more he wants to get away from the city and go back to a pastoral way of life, atleast for a short holiday. Rajasthan is the largest state of India and the only desert of the subcontinent, namely the Great Indian Desert in combination with the Aravalli mountain range. It also holds the reputation of having the most
Voyager’s World > May 2017
widely known set of royal families. And, along with royalty comes these royal palaces. Seek&hide offers end-to-end travel consulting including planning to booking and everything in between except flights bookings. They have established relationships with special hotels and strive to give the best value to clients combined with handpicked experiences, personalisation and high standards of service. The company provides special accommodation to their guests. Special places to stay can be a palace, a heritage home, a wildlife lodge, a farm or even a village home which in turn is beneficial to the community in many ways. Such places are staffed by locals, employ traditional artisans to maintain the building, and use traditional, sustainable, eco-friendly practices as much as possible. This encourages owners to keep their heritage intact instead of demolishing or modernizing it, which is better for the community, the tourist as well as the country. Sudha Mathew, Founder and CEO, Seek and Hide, known for their thoughtfully curated itineraries and packages, talks about the piquing interest for heritage tourism in India with destinations like Rajasthan gaining popularity and also about the imminent plans for the company.
According to Sudha, “Fifty years ago, travelers to Rajasthan were of two types, either highly affluent, well-connected world travelers or domestic pilgrims visiting temples. Over the years, there has been quite a lot of changes and developments that has taken place in this state. With most noble families, small and big, converting their palaces, homes and hunting lodges into heritage hotels leading Rajasthan to became synonymous with palace tourism. But over time with other states giving stiff competition and travelers demanding more, the focus moved beyond opulent accommodation. Today Rajasthan offers a bouquet of products from luxury tourism to village experiences, from wildlife to craft focused breaks, desert holidays and more. For many foreign tourists, the first luxury train, Palace on Wheels is a once in a lifetime dream. But most associated with this colourful state is the unique tourism offering of royal hospitality, palace hotels, desert tourism and handmade goods especially precious gems, carved furniture and textiles.” Commenting on the new trends in Rajasthan Sudha says, “Given the voracious appetite of millennials for adventure activities, the state is developing adventure options like ziplining, hot air balloon rides, camel safaris and paragliding in addition
to existing wildlife safaris. Adventure tourism is more popular with domestic travelers.” “Traditional festivals like the Pushkar camel fair, Holi, Teej, Dussehra have always attracted tourists. In the last 5 years, a newer phenomenon that sells like hot cakes are literary/music festivals set in stunning surroundings. Jaipur Literature Fest at Diggi Palace is a huge global draw while Jodhpur RIFF at Mehrangarh Fort, World Sufi Festival at Nagaur, Magnetic Fields at Alsisar and Ragasthan in Jaisalmer are rapidly gaining popularity”, she adds. Talking about the plans in the pipeline Sudha says, “I am in the process of creating a select set of experiences that will offer access to the culture of lesser-known areas of India. This is the best way of creating sustainable tourism that helps communities to preserve their culture and heritage. 'Story of Contrasts' is a good example where we offer royal stays in Jaipur and Jodhpur with guided neighborhood walks. But in between the destinations, our guests stay a night in a tiny village to experience rural life authentically. Most of the income thereby goes to the hosts and to local guides and shops, not to a corporation.”
25 - 27 October 2017, Marina Bay Sands, Singapore
Register & secure your booth before we are 100% sold. Sign up at http://bit.ly/ITBAsia2017Exhibitor
Calling all Corporate, MICE and Leisure buyers! Register for our Hosted Buyer Packages at http://bit.ly/ITBAsia2017Buyer
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For more information, please visit www.itb-asia.com Tel: +65 6635 1188 | E-mail: exhibitor@itb-asia.com
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Incredible India
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Fashion and film tourism lend impetus to Kutch art IRENE SUSAN EAPEN
Kuldip Gadhvi, Founder & Tour Leader, Kutch Adventures India, explains how the organisation has been promoting the development of art and craft across Kutch. promote and preserve the region's art and craft.
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utch Adventures India is an organisation that seeks to contribute to the conservation of the culture and tradition of the Kutch region while helping the locals get involved in rural and responsible tourism. It assists travellers in planning itineraries and connects them with Kutch artisans who
Kuldip Gadhvi, its Founder & Tour Leader, says the organisation has been offering guided tours since 2019 and a family home stay in Bhuj since 2012. "Apart from this, I have been sharing local travel tips/advice to anyone who is visiting Kutch. I also support local artisans by promoting their goods through my network and share contacts with them who are interested in textiles of Kutch." Observing that the growth from within the country was good last year, he attributes the same due to promotions by tourism, films and fashion industries who have helped boost development in the region in the last five years. He anticipates the future of India as a key market
for tourism to be bright; however, cautioning that Government policies, political environment or sudden changes (such as the recent demonetization move) can badly affect the tourism industry. "With the higher growth of tourism in India, there is a higher risk for sustaining the tourism industry and without sustainable and responsible tourism, growth in this sector can stay high for very short time." Travellers "Our travellers are mostly foreigners who seem to be very interested in local culture and communities of Kutch. Most of them are curious to learn about the local lifestyles and handicrafts, besides the key attraction of Kutch
which is the Great Rann of Kutch." Promotional plans Kutch Adventures India has been using multiple online channels and social networking sites like Facebook and Instagram; however, most of its promotions are done by its previous visitors by word-of-mouth. Kuldip intends to link the business with similar ethical businesses as part of the promotional plan. "In the tourism industry, the trend of short term growth is common but it does not last forever without making the industry visitor friendly, environment-friendly and sustainable by introducing clear government policy and involvement of businesses. Travellers seem to be more focusing on visiting the Great Rann of Kutch and the popular local villages, he stated.
Maharaja Express to begin two new circuits from June 2017 PRESS INFORMATION BUREAU
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he Indian Railway Catering and Tourism Corporation Ltd (IRCTC) decided to start two new circuits of their flagship luxury train Maharajas’ Express, this year. These two new trips have been named as 'Southern Sojourn' and 'Southern Jewels' which will cover prominent destinations in West and South India. The Southern Sojourn will cover Goa, Hampi, Mysore, Ernakulam, Kumarakom and Trivandrum. The Southern Jewels will cover Chettinad, Mahabalipuram, Mysore, Hampi and Goa. Though the regular trip of these two new journeys will take place in September 2017 for this year, however two new tour circuits with a view to cater especially to domestic travellers are being planned during monsoon period of June/July 2017. Tariff in Indian Rupees has been introduced for the Monsoon Special
Voyager’s World > May 2017
itineraries. Lucrative offers to attract domestic travellers have also been planned. On the booking of first adult on twin sharing at full cost, the second adult sharing the same cabin will be on Complimentary Basis. Moreover, a guest booking a Deluxe Cabin gets a chance to upgrade to a Junior Suite by paying only 50 % of the difference in tariff between Junior Suite and Deluxe Cabin.
The Southern Sojourn – Monsoon Special shall start from Mumbai on 24th June 2017 & stop at Goa, Hampi, Mysore, Cochin, Alleppey before terminating at Trivandrum. The Southern Jewels – Monsoon Special shall depart from Trivandrum on 1st July 2017 and terminate at Mumbai covering Chettinad, Mahabalipuram, Mysore, Hampi and Goa. Each journey shall be of 8 Days/7 Nights duration.
For the very first time part journey has been introduced in the Monsoon Special itineraries of Maharajas' Express. Passengers are allowed to avail part of the total journey on a fixed price of USD 500 / INR 33250.00 per day per person on twin sharing basis. On single occupancy basis the charges would be USD 800 / INR 53200.00. The prices are exclusive of taxes and limited to a maximum of 2 nights 3 days
The regular trip of Southern Sojourn will start from Mumbai on 9 September 2017 and Southern Jewels will start from Trivandrum on 16 September 2017. In addition to visits to monuments and sight-seeing at each destination under these trips, the guests shall have an opportunity to enjoy traditional cultural performances at Cochin, visit a Coir Factory and
enjoy a cruise with lunch at Alleppey, savour traditional Chettinad Cuisine demo and much more on these fabulous journeys. The booking and other details for this train can either be done online on the official website of Maharajas’ Express or the IRCTC website. For Guests booking online or directly through phone, a special facility is being offered free of cost in the form of redeemable voucher of USD 250 (approx Rs. 16000/-) for each individual guest. The train has state of the art features with on-board water filtration plant, spacious cabin sizes with no bunk beds, two bars cum lounges, two restaurants and of course a well trained on-board team to cater to global expectations.
Incredible India
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Toehold Photography: Re-envisioning travel & photography ANJU ANNA ALEX
Jayanth Sharma, Co-Founder & CEO, Toehold Travel & Photography Pvt. Ltd., talks about how photography tours have redefined travel through travel photography under the aegis of his company Toehold Photography has managed to push the boundaries wider and has come up with a business plan to explore the scope of photography tours by providing travel enthusiasts with prerequisite knowledge of photography and by offering a wide spectrum of related services within the niche. Today, Toehold Photography stands unrivalled as the pioneers of Photography Tours in the country. Photography Tours A photography tour is where a photographer or group of photographers, photography enthusiasts embark on an outdoor tour to places with exciting photographic opportunities and scenic beauty. By taking part in these photography tours, one receives hands-on experience of learning the nuances of photography from experts while enjoying the experience of the journey itself. Jayanth Sharma
Toehold- Inception & Growth Jayanth Sharma founded the company in Bangalore back in 2010. Currently, Toehold has concentrated their business around four verticalsphotography tours, photography workshops, custom vacations and photography equipment rentals. The photography tours are arranged across six continents so as to cater to the diverse travel and photography related requirements of customers.
Jayanth was working in the IT industry before his foray into photography when he realized his true calling and passion for Photography. His father was a renowned pictorial photographer who owned a commercial studio in Mysore. Hobby photography was still in its nascent stage when Jayanth took it up as a leisure activity. He gained immediate recognition as soon as his images started getting published. In 2008, he quit his job and undertook assignments as photography for him, eventually evolved into a bigger passion than a hobby. Expected growth and Competition Commenting about expected growth in the Photography Tours segment Jayanth says, “Within the India context, we are quite a big operation of the number of tours. We operate 6 continents. We are yet to operate in Australia and New Zealand. Kenya
and Tanzania are very popular destinations as they provide visa on arrival for Indians as compared to Botswana and South Africa which take over 15 days for visa approval. Scalability wise I don’t think we can ever become a mainstream travel concept. It is always going to be a niche but there is a great possibility for it to be more mainstream than what it is now.” Speaking about the competition in the segment, “We do have individual competitors for individual segments but none which provide all these services under one roof. We have a big inventory as well and the existing eco-system allows us to be self sufficient to a great extent. This is to say that we developed a system where we cater to our own needs. As long as customers understand the difference, there is no competition.”
Fashion tours in vogue in New York City ANJU ANNA ALEX
Joline Mujica, Head of Trends & Tours, WindowsWear, talks about the emerging trend of Fashion Tourism and how more and more fashion aficionados are coming forward to relish this unique experience. to savour the experience of a destination’s culture that is reflected through creativity, art and innovation.
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ashion Tourism entails people travelling to and staying in places outside their usual environment to enjoy, explore, experiment and possibly consume fashion. This trend is gradually gaining popularity as a sought after niche in the tourism segment. Cities like New York, Paris or London cater to new tastes in garments, shoes, bags, accessories, shopping and give fashion enthusiasts an opportunity
According to Joline Mujica, Head of Trends & Tours, WindowsWear, “Fashion tours have become more popular in the same degree that fashion has become more mainstream. The luxury market is no longer for the wealthy so the demands on the industry to shift and adjust have only piqued more interest for the average traveler to invest their time in learning about fashion.” “The WindowsWear Fashion Window Walking Tour is a great way to do exactly that. 60 million people travel to New York City every year. Alongside Paris, we are the largest global fashion capital in the world
so the room for growth is huge. For the past few seasons designers have adopted a direct to store runway trend which can result in a seamless combination of speed, mobility, and accessible pricing for the consumer”, she adds. Takers for fashion tours from India India is the second largest producer of silk after China and third largest producer of cotton. With such a background and surplus, it's only natural that fashion would be of cultural interest and no other city delivers the world’s best designers in such close proximity as New York. New York as a fashion capital of the world Fashion is one of the world’s most important industries driving a significant part of the global economy. In 2016 the fashion
industry reached $2.4 Trillion in total value. If it were ranked alongside individual countries GDP the Fashion industry would represent the 7th largest economy. Steadfast cities like Paris, London, Milan, New York, will always be meccas for the fashion industry but we're seeing emerging markets in Tokyo, Madrid, Berlin, and Dubai which is very exciting! The experience The WindowsWear Fashion Window Walking Tour is a great opportunity to gain exposure to luxury brands and have a one of a kind experience in New York City. In 2 hours you will become a fashion aficionado for less than the cost of a Broadway show. To book your WindowsWear Fashion Window Walking Tour today visit www.windowswear.com/tours
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Experiential Travel
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Rooted to history - Plantation Tourism finds global audiences ANJU ANNA ALEX
In conversation with Geroge Abraham, Proprietor, Stayhomz Pvt. Ltd., an eminent plantation tourism promoter & author, talks about the history of plantation tourism and how it has evolved over the years.
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lantation tourism is a relatively new product in the Indian market but the concept has been prevalent in the states of Kerala and Karnataka since decades. Of late, many North Eastern states have started offering the product. The Plantation homestay experience is more about deeper cultural immersion as the host stays in the house while exploring the natural environment and listening to local shared narratives. How was your foray into the plantation tourism business? I hail from a rubber and tea planting community who reached Koottickal valley in 1910 from the neighbouring plains. It is believed that we migrated from Kodugaloor or Nilakal –Christian centres. We reached the foot hills of Peermade where Tea and Coffee were pioneered by 1870s. Rubber was introduced by Irish Planter JJ Murphy in 1903 who was a legendry planter. My entry into plantation Tourism was in 2003 after closely associating with rubber trade, purely out of passion for travelling to the hills. I was also fascinated by the architectural charm of the bungalows as well as by the bedtime stories of valiant Europeans, told by my father. We now have many success stories and failed ones in plantation tourism. The reason for failure is the lack of human elements which I always tried to live by. Today, distinctive and well restored heritage bungalows in Southern India right from Saklespur to Munnar as well as the rubber and cardamom, pepper, coffee, state properties in Kottayam, Idukki,
Voyager’s World > May 2017
Ernakulam district and Wynaad sell more than 200 per room nights which is a very encouraging trend. The talk of the town is now Experiential Travel. What is your take on this? Experiential travel is one of the most talked about term in tourism. I would term it as “Authenticity “in a nutshell. Without being passionate one cannot find authentic experiences to offer guests. Our family had a fair share of the colonial lifestyle being associated with second generation English planters, so while offering a plantation stay in an estate opened up by the British, we did our best to retain its history and respect its craftsmanship. We offer them privacy, local knowledge, homely food, sense of security, personalised attention and ample of natural space to play around at their own pace. We never pack too many activities into the itineraries. Couples or families can relax in lovely bungalows amidst 1000 acres of pristine land around them. We also offer some private treks, picnics and safaris. Today we have many who come to learn more about rubber in my estate. Many find Mundakayam valley quite fascinating. We have a Factory which makes Pale Latex crepe for buyers like Nike, Addidas and even defence or commercial airline manufacturers. We love to explore the simple outof-the-pocket experiences lying unnoticed within the property. Authenticity works against superficiality, so we share the good
and bad with our guests. By the end of the journey they know how many hands work hard for them to sip a cup of tea or coffee and about labour welfare. They go back with a feeling that they choose a place contributing to a good cause. How sustainable is your business model? We may be one of the first to network 10 bungalows on the Periyar to Kumarakom stretch in 2005 and entered the European market in 2006. In those years we used to either lease our bungalows and home stays or used our inputs to maintain inventories, get reservations and personalise each check in. Though it was a very demanding task, it was done well with the help of employees who have been with us for decades. We ensured the availability of old chefs and housekeeping workers of the old managers who were assigned to us; we built upon their skills on food and services, polished their excellent Anglo Indian culinary skills. We operate with family owned planting companies, organic initiatives or and those who support eco friendly practices. We support rainforest alliance certified plantations to start with, as a priority to qualify. Let’s talk of cultural immersion with respect to cuisine. We at Evergreen have a mix of Anglo Indian and Syrian Christian menu which is very popular as you know Syrian Christian influences are Portuguese and Jewish. The uniqueness is that since each house keeps special recipes handed
down generations, the food tastes different for many good reasons. We offer simple cooking classes to our guests as well. We have always remained small and personalised. But now digital marketing has grown in a big way and every day demands innovation. We are slowly working into using more IT enabled services and media supported promotions. We will also be participating in the coming trade fairs. Has there been a paradigm shift in the functioning of Destination Management companies? Experiential travel is also changing the role of destination marketing organisations. Digital innovation is leading tourists away from DMC websites and towards review sites such as Trip Advisor for honest usergenerated content, which makes creative approach from DMCs essential. It is a key for any DMC to understand where their audience is and reach them there, even if it means taking their efforts away from their own website. It's also more important than ever to keep up with consumer data. I was a tour operator appealing to experiential travel-seekers by spacing out itineraries and leaving time for spontaneity or just time to breathe. It worked well with many and would finally commend on departure that it was “really good". We have guests coming from UK and anticipate good response from Germany. We also have good footfall from corporate crowd from Bangalore and Delhi.
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Incredible India
www.voyagersworld.in
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Room for more! India gears up for mega events
The dynamically developing M.I.C.E industry is fast adapting to the needs of the meetings organizers as they gear up to host large groups across the country. PRIYAMVADHA BALARAM
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he One Mega Event: Smarter Solutions for a Better Tomorrow, just got over in Pragati Maidan recently. The event comprised five major exhibitions - namely Buildings India 2017 expo, Solar India 2017 expo, Transport India 2017 expo, Smart Cities India 2017 expo, and Water India 2017 expo, all at one stop. The three-day premium business event attracted a huge attendance from across the world with the participation of exhibitors totaling over 400 from as many as 40 countries in an area of 20,000 square-metres of exposition space. Recently, the IET India IoT Panel announced the second edition of the IoT India Congress 2017 - a two-day mega event on the Internet of Things that will be held on September 14 - 15, 2017 in Bangalore. The conclave is said to bring together key stakeholders across the value chin and industry vertical to discuss the impact and potential of Internet of Things in various sectors like healthcare, manufacturing, smart living, etc. As international hotel chains and Indian hoteliers expand their base across key metros as well as tier
Voyager’s World > May 2017
2 and 3 cities in the country to accommodate the growing MICE business, infrastructure developers have not been far behind in conceptualizing huge spaces for holding bigger capacities in the future. The Jaipur Exhibition & Convention Centre (JECC), the largest exhibition and convention facility in South Asia was developed jointly by Dangayach Group and Derewala Group. It is an integrated facility spread over 42 acres. Located in the industrial hub of Sitapura and merely 5km from the Jaipur International Airport, the JECC along with a 241-room Novotel offers the largest integrated exhibitionconvention-entertainment facility in South Asia. Facilities in JECC include two exhibition halls with a combined column-free space of 20,000 sq meters and an open exhibition area of 10,000 sq meters with an onsite car park for over 4,000 cars. Additionally, JECC has a convention centre of international standards with a plenary seating for 1,200 delegates supported by 20 meeting rooms spread over 5,000 sq m of area accompanied with pre-function areas,
registration counters, interpretation booths and a lawn for outdoor events. Such mega events will contribute to the development of MICEE in the country. Not only will world class meeting venues attract conferences and exhibitions, but also help create jobs, encourage local vendors and suppliers and thereby, assist in economic developments across the region. Related services like banqueting, catering, entertainment facilities will boost the worthiness of such large scale venues. Other noteworthy venues in India include the Hyderabad International Convention Centre and the Lavasa International Convention Centre. The Gujarat International Finance Tec-City (GIFT City) got the country’s first Business Club in Gujarat some time back. The Business Club is part of a five star hotel. The Club was designed to be built in the nonSEZ area of GIFT City. The Hotel & Club broadly cover around 300 hotel rooms and 40 club rooms respectively. The Club was planned to also have premium meeting, recreational and socialising facilities created to cater
to the most elite business community in India. It will be a ‘home away from home’ and also be an ‘office away from the office’ with all amenities of an office. The built-up area of the business club at GIFT City was estimated at about 80,000 square feet. It was planned to encourage professionals and businessmen in the country to meet at a conducive business environment and at the same time have the flexibility of a Club environment to relax. When the nation gears up to host more and more mega sized events, international events included, the delegates will take centre stage while the host country will receive worldwide attention from the media, the industry and business leaders. With competitive MICE hubs like Dubai, for example, well ahead in their vision for tourism by the year 2020, the MICE industry’s potential can be effectively tapped with the collective support from the central and state governments and industry associations. Given our present dynamism on the digital technology front, such mega sized events will metamorphose the country’s revenue system platform through collaborated efforts.
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ITB Asia sees strong exhibitor demand ahead of 10th anniversary
ITB Asia 2017 sees strong exhibitor demand from North Asia and Europe with more than 80 per cent of the show floor already booked. VW BUREAU
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elebrating its 10th anniversary as ‘Asia’s Leading Travel Trade Show’, ITB Asia 2017 is celebrating its milestone year with a flying start as the trade show sees a surge in exhibitor demand from industry heavyweights as well as the travel technology sector. Organised by Messe Berlin (Singapore), the show will take place from 25 – 27 October 2017 at the Sands Expo and Convention Centre, Marina Bay Sands. ITB Asia 2017 garnered the highest number of bookings in ten years at the end of its early-bird phase. With exhibitors spanning across the travel industry all the way to the technology sector, more than 80 percent of its show floor has already been booked for exhibition. Participants can look forward to seeing key industry players including Advantage Austria, VisitFinland, Spain Tourism Board, Catalan Tourist Board, Luxembourg for Tourism, Saint Petersburg Convention Bureau, Turkish Tourism and Information Office, Brand USA, Tourism Authority of Thailand and India Tourism. “After four consecutive years participating in ITB Asia, we have no doubt that ITB Asia is the best platform for destinations and companies across the tourism
industry to boost their business in the Asia-Pacific region. It is easy to see why it is the most prestigious trade show of its kind as the show features high-quality VIP hosted buyers, good organisation as well as innovative industry developments,” said David Miró, Asia-Pacific Regional Director of Catalonia Tourism Board. “We are also extremely grateful for the opportunity that we were offered last year to present, for the first time in South-East Asia, the Castells (human towers), a UNESCO World Heritage tradition from Catalonia that dates back to the 1700s,” he added. Scandinavian and Eastern European countries are showing even stronger exhibitor demand this year with Promote Iceland joining for the first time and Innovation Norway expanding their exhibitor space. In addition to stronger exhibitor demand from Eastern European and Scandinavian countries, participants can expect a strong showing from Asia at ITB Asia 2017 too as South Korea and Japan are strengthening their presence this year with Japan National Tourism Organization and Korea Tourism Organization, JTB Group and Hanatour Services Inc. Although Europe and North Asia are set to dominate the show floor, Southeast Asia will also feature
prominently thanks to a growing demand from the region as well as Indonesia’s return to ITB Asia as the biggest exhibitor this year following a tremendously successful ITB Asia show last year. "Our successful run at ITB Asia 2016 resulted in more than US$20 million in potential transaction value for the Indonesian tourism industry," said Rizki Handayani, Director of Promotion for Southeast Asia, Ministry of Tourism of the Republic of Indonesia. In line with this year’s focus on travel technology, participants will also have access to a full suite of technology businesses. This will include leading technology specialists in reservation software solutions and travel network systems in the likes of Jac Travel, Peakwork AG, Tourico Holidays, Go Global Travel, Vertical Booking and Juniper to name a few. ITB Asia 2017 will also transform the structure of interactions between exhibitors, buyers and delegates through an enhanced appointment matching system which will allow all participants to connect with each other ahead of the show. Exhibitors
can
now
access
participants at all levels including trade delegates and media to set up pre-scheduled appointments. This will not only unlock the full potential of all participants at the show, but also present plenty of opportunities for participants to build business relationships along the industry chain as well as across different sectors, creating a more seamless and productive trade show experience at ITB Asia 2017. “We are delighted to see such strong levels of participation at ITB Asia this year. The surge in exhibitor demand is testament to ITB Asia’s leadership in the travel trade show industry and we aim to continue this positive momentum as we celebrate the show’s tenth anniversary. This is a key milestone year for all of us at ITB Asia and we are excited to celebrate this occasion together with all our exhibitors and partners” said Katrina Leung, Executive Director of Messe Berlin (Singapore), organiser of ITB Asia. The ninth instalment of ITB Asia last year attracted 846 exhibitors, as well as 895 buyers and more than 10,876 attendees over three days. To accommodate this year’s surge in exhibitor demand, ITB Asia is currently exploring an expansion of the show floor.
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India sees surge in visitors with status enhancement VW BUREAU
The country’s status as ‘Premier Partner’ with WTM London helped enhance its international tourism and resulted in a whopping number of business deals.
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ndia’s ‘Premier Partner’ status with World Travel Market London last year has led to double-digit growth in international tourism and a bumper number of business deals. The Premier Partnership status gave India a greatly enhanced profile at WTM London 2016, as the country’s tourism board highlighted its diverse attractions to the world’s key source markets and international media. India became WTM London’s headline partner to promote its increased airline services and $300 million worth of investment in tourism infrastructure over the past 18 months. It was looking to agree deals with almost 10,000 senior buyers at WTM London to help attract more than 13 million annual visitors by 2020 – up from nine million in 2016. WTM London facilitates £2.8
billion in industry business deals from almost one million business meetings, not including the speed networking events and meetings held at pre-appointment sessions such as ILTM at WTM.
Being the Premier Partner meant that India could make the most of its successful ‘Incredible India’ brand and celebrity endorsement from award-winning film star Miriam Margolyes.
Neela Lad, Deputy Director General at India’s tourism ministry, hailed the Premier Partnership as ‘great success’. “We believe that the huge exposure India achieved during the campaign has led to the 16% year-onyear increase of international visitors into India during January 2017,” she said. “We are close to signing many deals from WTM London which will help to further increase the number of international arrivals to India. The Premier Partnership has already paid for itself through the increase in business deals that have been agreed.”
There was standing room only at India’s packed press conference during WTM London, attended by Indian tourism minister Dr Mahesh Sharma and Margolyes – the star of Harry Potter films and The Real Marigold Hotel TV series, filmed in India. There was also widespread press coverage about the sheer variety on offer in India, including UNESCO heritage sites, luxury travel, ecotourism and wildlife, as well as practical measures such as improvements to the country’s its
e-Visa scheme and a new free 24/7 helpline. WTM London, Senior Director, Simon Press, said: “We’re delighted that India has already seen such a great return on its investment in the WTM London Premier Partnership. Being Premier Partner put India in prime position to promote its tourism offering to almost 10,000 of the world’s most important buyers through the WTM Buyers’ Club.” “Overall, WTM London 2016 generated a record £2.8 billion in travel and tourism industry deals, and India benefited from many of those deals.” He added: “It was a great time for India to be a Premier Partner, as the country prepared to mark the 70th anniversary of independence in 2017.”
CWT unveils tool for SMEs for better travel management VW BUREAU
The solution is aimed at giving growing businesses access to some of the benefits of managed travel that larger corporations enjoy.
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arlson Wagonlit Travel launched recently the CWT For You, a stateof-the-art business travel solution specially designed for small and medium enterprises (SMEs) in India.
benefits of managed travel that larger corporations enjoy. It is estimated that India has close to 50 million SMEs, accounting for nearly 40 percent of the gross domestic product.
businesses unprecedented access to our global negotiating and buying power along with our award winning products and services,” said Geeta Jain.
“Indian SMEs and start-ups have seen tremendous growth in recent years, with many expanding nationwide and some even venturing into international markets,” said Geeta Jain, CEO, India, Carlson Wagonlit Travel. “Yet most of these companies have very little control over what they spend on business travel – a significant chunk of their total spend.”
Aimed at companies without a managed travel program, CWT For You is available both as a mobile app and an online booking tool (OBT), providing SMEs with a highly userfriendly, intuitive and cost-effective self-servicing solution for their business travel needs.
CWT For You gives SMEs access to CWT’s specially negotiated airfares and hotel rates, as well as added benefits like in-flight meals, preferred seat selection, flight changes and cancellations at no extra charge on various low-cost carriers. Typically these benefits can add up to close to 20% of the ticket price.
With no minimum spend threshold or applicable transaction fees, this new service is available through a simple web-based registration and is focused on giving these growing businesses access to some of the
Voyager’s World > May 2017
“CWT For You offers SMEs a costeffective business travel solution by including the essential components of managed travel, without certain added services required by organisations with global travel programs or high travel volumes. This has allowed us to give these growing
By showing travellers the lowest fares with a single click, it saves them the time and effort of shopping around for the best airfares and hotel rates. The mobile app and OBT also save travellers time spent searching for visas and travel insurance by
redirecting them to the appropriate websites. Travellers booking complex itineraries with multiple destinations can receive web-chat or phone support from CWT’s experienced travel counsellors. After they have made their bookings, travellers can access their complete itinerary online. SMEs who use this solution will also have access to the CWT AnalytIQs business intelligence tool, which is used by close to 10,000 companies around the world, including many Fortune 500 companies. CWT AnalytIQs provides real time data allowing companies to monitor their overall travel spend and discover savings opportunities. The tool also enables companies to track all their travellers who are on the road, making it easier to reach them in case of an emergency.
Exclusively Outbound!
THE ONLY TRADE SHOW FOCUSSED ON OUTBOUND TRAVEL A trade-only event connecting buyers & suppliers of outbound travel industry from across the globe, offering unparalleled networking and contracting opportunities · The Middle East edition of OTR – 2016 witnessed a footfall of 500 eminent buyers across Dubai – Doha – Kuwait · Over 1600 buyers attended the India – edition 1 of OTR in January, 2017 across Mumbai – Ahmedabad – Chennai – Kolakata – Delhi · India Edition 2 of OTR held across Bangalore – Delhi – Mumbai witnessed an overwhelming presence of over 1200 buyers An invitation only event
INDIA EDITION 1
MIDDLE EAST EDITION
INDIA EDITION 2
8th - 16th JANUARY, 2018
11th- 15th FEBRUARY, 2018
19th - 22nd MARCH, 2018
MUMBAI - CHENNAI BANGALORE - DELHI
UAE - KUWAIT QATAR - OMAN
MUMBAI – AHMEDABAD DELHI
# 245, Amar Jyothi Layout, Domlur, Bangalore - 560 071, India. Tel: +91-80-4083 4100 | Fax: +91-80-4083 4101 | otrindia@otrindia.com www.outboundtravelroadshow.com
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The Time is perfect for Dubai to.. catch the MICE!
© Motiongate, Dubai Parks & Resorts
ROHIT HANGAL
Steen Jakobsen, Director, Dubai Business Events
With the vision of 2020, the target is to go for a 20 million tourist arrival figure and create Dubai as a preferred meeting destination globally. Dubai is challenging itself with competitive hotel rates because of increased inventory and is perfect to woo MICE into the destination.
D
ubai for one is never short of surprises..the expectations just gets a notch higher every time you set foot, and the destination seldom fails to deliver! The portfolio and the ambition is perennially on a surge. Meeting venues that are part of this vibrant portfolio are stunning and varied, can handle multiple event-size options and at the same time incorporate the WOW factor, all within a mere 3 - 4 Hour flightcourse from India. Venues range from serene desert landscapes, steady hotel banquets, the fun-filled 'Dubai Parks' to the glitzy landmark Burj Khalifa. Dubai Business Events (the official Convention Bureau for Dubai), hosted a Media Round Table
Voyager’s World > May 2017
for India recently to update on Dubai's ambition to be a preferred Meeting Destination and focus on the plethora of new event destinations. Dubai is now part of the BestCities Global Alliance, which is a partnership of 11 convention bureaus worldwide that share best practices for hosting largescale conferences for international associations. Speaking with VW MICE-Point, Steen Jakobsen, Director of Dubai Business Events, he said "with the vision of 2020, the target is go for a 20 million tourist arrival figure and create Dubai as a preferred Meeting destination globally". He added "Dubai Business Events will facilitate relationships and partnerships with trade
Dubai has with the World Expo positioned for 2020, it is poised to be the biggest ever; with an expected audience of 25 million discerning tourists flocking it. The Airports are not far behind in taking on the projections with the upcoming Al Maktoum International Airport being geared up to a capacity of receiving over 118 million passengers by 2023.
Dubai Chamber of Commerce and Industry (DCCI), in collaboration with the Dubai Department of Tourism and Commerce Marketing (DTCM) and Dubai World Trade Centre (DWTC), announced the launch of the first-ever Dubai Association Conference which will be held 11-12 December 2017, at the Dubai World Trade Centre. The event, a first of its kind in the region, reinforces the crucial role associations play in Dubai’s socio-economic development and its transition to a knowledge-based economy.
Taking a multi-prong approach to further develop the MICE market, Dubai Business Events has facilitated the 'Dubai Association Centre (DAC), a joint initiative of the
With Dubai, all set to take on the MICE world by storm in what could be termed as setting the desert skies on fire! It's time to catch the MICE!
partners. Dubai is challenging itself with competitive hotel rates because of increased inventory and is perfect to woo MICE into the destination".
27>> The Dubai Association Centre (DAC), a joint initiative of the Dubai Chamber of Commerce and Industry (DCCI), in collaboration with the Dubai Department of Tourism and Commerce Marketing (DTCM) and Dubai World Trade Centre (DWTC), announced the launch of the first-ever Dubai Association Conference which will be held 11-12 December 2017, at the Dubai World Trade Centre. The event, a first of its kind in the region, reinforces the crucial role associations play in Dubai’s socioeconomic development and its transition to a knowledge-based economy. The announcement was made at the Associations World Congress that just concluded in Vienna, Austria. Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said, “It is undeniable that trade and professional associations play a key role in driving social integration, competitiveness, and knowledge sharing, and therefore support in the development of a knowledge economy. As associations look to expand their footprint around the world, our aim is for Dubai to be at the top of their list. We are confident that the Dubai Association Conference will greatly support our efforts in welcoming more associations to Dubai, offering an opportunity to experience first-hand the emirate’s innovative and cutting-edge knowledge and expertise that is available for each to tap into. This conference will also help us continue to position Dubai as a premier host city for business events, reflecting our ambition in discovering solutions to worldwide challenges, the diversity of our economy, and our keenness to collaborate.”
M.I.C.E SCAN
© W Dubai Al Habtoor City
The event will also support objectives outlined under Dubai Chamber’s 2017-2021 strategy, including its aim to boost the emirate’s global profile as a preferred hub for trade and investment. The Dubai Association Conference will welcome association executives from regional and international associations, government representatives, university faculties and students as well as other professionals with an interest in developing associations. The inaugural Conference, under the theme of ‘Building a Community’, is designed to cater to an increasing number of associations that are looking to expand within the Middle East, and the growing industries across disciplines from technology and healthcare to education and finance. It will also provide a platform to gain insights from international and regional experts on the latest trends in areas such as membership, online communities, restructuring education, volunteerism and governance, among others.
CALENDAR 2017
Dubai to host a major regional gathering of Lions Clubs International
June
Dubai is to host a major regional gathering of Lions Clubs International, with its ISAAME Forum taking place in Dubai in 2018. A gathering of Lions Clubs International members from across India, South Asia, Africa & Middle East, the event is expected to attract more than 5,000 participants to discuss key challenges and opportunities for the organisation. It will take place at Dubai International Convention and Exhibition Centre from 4 – 8 December 2018.
13, 14, 15 The Meetings Show London, UK
Bali hosts 3rd IDB Member Countries Sovereign Investments Forum
14, 15, 16 IBTM America South Florida, USA
Bali International Convention Centre (BICC) hosted the the 3rd IDB Member Countries Sovereign Investments Forum which is an annual event of Islamic Development Forum (IDB) partnering with the Ministry of Finance Republic of Indonesia, from 10 - 12 April 2017 and organized by PT Sarana Multi Infrastruktur (Persero), with presentation of an extraordinary exhibition, meetings and a lavish gala dinner to all the IDB members. The theme was 'Promoting Responsible Investments in IDB Member Countries'.
Increased international visitors help swell ATM 2017 This year’s Arabian Travel Market saw a 7% increase in international visitors and 10% increase in visitors from the GCC to the event, held in Dubai World Trade Centre from April 24-27. For the second year in succession, visitor numbers crossed the 28,000 mark – recording a 71% increase in visitors over the last five years. The event had 466 main stand holders representing 87 countries and over 100 new exhibitors making their debut.
July 10, 11, 12 Asia Meeting & Incentive Travel Exchange Bangkok, Thailand 11, 12, 13 World Meetings Forum Mexico City, Mexico
August MATATO unveils new edition in Maldives Travel Awards 2017 Maldives Association of Travel Agents & Tour Operators (MATATO) is introducing an exclusive edition in the 6th anniversary of Maldives Travel Awards this year. For the first time the awards are expanded to three key editions. The event will have Maldives Travel Awards People’s Edition; Maldives Travel Awards Guest House Edition; Maldives Travel Conference 2017 and Gala Night 2017. The People's Edition will recognize successful pioneers and long serving individuals in the travel industry of Maldives.
16, 17 Hospitality Investment Conference Indian Ocean (HICIO) Maldives 31 August, 1 September International Conference on Tourism and Business Lucerne, Switzerland
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Niche Travel
© Golden Wood Eco Holiday Homes
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Coffee trails…brewing a new segment in travel! IRENE SUSAN EAPEN
Coffee plantations are fast becoming getaways for those looking to experience life in an estate, while exploring coffee production in the midst of nature. Chandini D M, Founder & CEO of Golden Wood Eco Holiday Homes
People are starting to learn the intricacies of the beverage, especially about growing and processing coffee which will be a great experience for all. Travellers in domestic and international markets are looking for an educational and experience and life on an Indian coffee plantation.It is a destination to detox your mind and get away from your busy schedules
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offee, a long standing aspect of our daily beverage culture, has undergone several modifications in terms of preparations and it has redefined the beverage drinking culture in the country when cafés took over to shape the preferences of the urban palate. While Indians have been particular about how they want their daily cuppa to taste, the work that goes behind making the aromatic drink has become a segment in tourism, wherein plantations and home stays offer opportunities to people interested in getting to know
Voyager’s World > May 2017
how coffee is grown and processed. Southern Indian states known for their coffee tours are Karnataka, Kerala and Tamil Nadu. The major activities promoted in coffee tourism are nature trails, trekking, pulping, drying and curing coffees, roasting and grinding the coffee. Besides this, the local culture and food is being promoted. Growth in Coffee tourism Chandini D M, Founder & CEO of Golden Wood Eco Holiday Homes,
explains, “Karnataka has seen a drastic increase in tourism over the last five years. 2016 witnessed an increase in growth especially with the increase in the number of people travelling day by day. The ease of travelling to coffee destinations has been good with the improved infrastructure and the proximity of these destinations from larger cities also makes these destinations attractive.” “We expect the same trend to continue in 2017. Another factor
that is influencing the coffee tourism industry is the increased awareness around coffee. Although Indians have largely defined coffee by the traditional filter coffee, we are slowly starting to learn the intricacies of the beverage and trying it in new ways. With the trends changing, people now want to understand and learn more about what is going into their cup. The growing and the processing of the coffee is an experience by itself for the people.” Tejini Kariappa, Founder, Halli Berri
Niche Travel
© Halli Berri Coffee & Cottages
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Tejini Kariappa , Founder , Halli Berri Coffee & Cottages
Coffee tourism is increasing with more and more people taking holidays to explore the destinations. We foresee an increased demand in this segment along with quality of service and living standards. The travellers get the choice of nature trails and treks to picnics by the gushing streams that allows guests to enjoy the tranquility of nature. Coffee & Cottages says, “Coffee plantation and the home stay culture saw an increase last year as more and more people are taking holidays in these lines. We are looking forward to the increased demand; yet we cannot compromise on the quality of service.” Main States in coffee tourism in India “Coorg and Chickmagalur are the two important coffee growing districts in the country. They have the right sunlight and rainfall for the upkeep of the Arabica and robusta plants,” said Tejini. Chandini says that South India has always been into coffee tourism. Karnataka, Kerala and Tamil Nadu are the traditional coffee growing areas in India, while Karnataka and Kerala also promote its tourism. The home stays in these areas have contributed largely to this segment of tourism. Some areas in the North East are slowly getting into the industry.
Activities in Coffee tourism Tejini says, “On our plantation, guests have the choice from nature trails and treks to picnics by the gushing streams. They can enjoy their getaway in the tranquility of nature away from cell phones and Wi-Fi.” Chandini says, “Our guests are taken through the various varieties of plants in the estates, shown how they are grown, the different stages of the berries through the year; from blossom to the ripe berries. For serious enthusiasts, we have a walkthrough demonstrating the process of pulping, drying and curing coffees, taking them through the process of roasting and grinding the coffee.” “The harvest season is a great time to experience the entire process first hand. We have a coffee lab setup on the property where our experts take guests through the types of beans and blends along with different brewing methods and results achieved from them. We also
promote the experience of the local culture and foods. We also arrange guided tours with naturalists,” she added. Travellers Tejini says, “We have had different kinds of travellers visiting us including the heads of big French and German MNCs, dentists from Manipal University. With only one thing in common - their love for nature, we have had people coming over for at least six to seven times in a year.” “Most of our guests have been predominantly coffee enthusiasts, photographers, artists, adventurers and bird watchers. We do have some guests who come for a romantic getaway as well,” Chandini added. Promotional Plans Tejini believes in word-of-mouth and reference marketing through which they have a stronger customer base. Chandini aims to reach travellers in the domestic and international
markets who are looking for an educational and experience driven stay in coffee estates, for those who want to live on an Indian coffee plantation through time. Coffee tourism as a segment In the opinion of Tejini, “Coffee tourism is a district segment, we need to balance the way we position this segment as it has a direct impact on our environment. It also needs to be kept in check by the governing bodies to ensure sanitation and hygiene are maintained.” Chandini says, “Coffee tourism as a segment is definitely growing. The enthusiasm about coffee is what is driving the growth. It is soon to be promoted under the Incredible India Campaign as well. With more and more people travelling, this has led to the increase of tourism over the years. Foreign tourism has also been on the rise for the last few years. Travellers are also constantly on a look out for getaways and experiences.”
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Incredible India
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Social travel leads to surge in
© Zostel
The trend in social travel has influenced how backpackers, especially solo and
Uday Jhamb, CEO & Founder, Roadhouse Hostels
Travellers are mostly form millennials generation who generally stay at backpacker hostels.In 2016, the growth in social travel is good, the inflow of travelers increased so much that we expect an annual growth of 15% in the backpacker segment. A platform for the travelers to connect with new people from different countries, cultures and backgrounds and that helps in personal growth. IRENE SUSAN EAPEN
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oday, the concept of social travel is changing the outlook of travel as travellers of various age groups prefer to experience the destination’s culture and meet solo travellers who prefer exploring while using basic facilities such as backpacker hostels Social travel is a recent trend among the travellers in India which is increasing as there is growth in the number of solo travellers and group travellers, students who have taken a break from India and abroad, student community and young Indian entrepreneurs preferring backpacker hostels not only for accommodation but also for meeting travellers across the globe. Uday Jhamb, CEO & Founder,
Voyager’s World > May 2017
Roadhouse Hostels, says, “The trend of social travel is increasing at a rapid pace and so is the need for products and services that support this trend. We require the government to promote and regulate the growth in this segment; the same will help us ease business with minimal paperwork and permissions.” Backpacker hostels have now created a segment of their own and the focus is on the community aspect of living and is definitely going to become an entirely new segment in the industry. The backpacker hostels are also a platform for various offsite meetings, retreats for small groups and startups. Backpacker hostels are also a social space for people to mingle
and for various in house activities guided tours, heritage walks, food tours, cycling tours, pub hopping, barbecue nights, cooking classes , movie night, foosball games, singing and dancing around bonfire, musical performances, board games, city tours, games nights, night tours, yoga classes, cooking classes, henna sessions, puppet shows, slam poetry nights, stand-up comedy and also attracts crowds to be part of their various events. The industry reports indicate that 35% of the millennials are choosing hostels with the intention to meet other travellers and have a memorable learning experience through the exchange of new thought, ideas and backgrounds. The growth in backpacker hotels has
been good in 2016 as the travellers are mostly from the millennial generation and the numbers of travellers are increasing over the years. So the growth in social travel is likely to grow tremendously in the future. Growth in backpacker hostels in 2016 Uday says, “Most of the travellers staying in backpacker hostels are of the millennial generation as they comprise the group of new social travellers who are choosing hostels for accommodation during their travels. In the opinion of Akhil Malik CoFounder & Director, Zostel, “We have seen hostels grow from the time we had to explain what a hostel is till today, while there are more than
Incredible India
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community-oriented experiences
© Roadhouse Hostels
student travellers, are looking at simple travel facilities to bond with fellow travellers
Akhil Malik Co-Founder & Director, Zostel
The main idea of Social Travel is to break the ice initially and allow people to mingle with each other which varies from property to property. The segment will further make its mark in youth travel as more and more youngsters get exposed to backpacking and solo travel.
“In 2016, the growth in social travel has been significant, the inflow of travelers has increased so much that we expect an annual growth of 15% in the backpacker segment for 2017,” Uday added. Akhil says “We have seen tremendous growth with our each and every Zostel property being highly profitable. Our average occupancy as well as average room rates (ARR) has shown over 50%
Y-o-Y growth and we expect to keep the momentum going as we open a slew of new Zostels in next few days in and outside India.” Deepak Agarwal, Director, Moustache Hostel, explains, “India experienced overall tourism growth in 2016 as compared to the previous years, though it was impacted a bit due to demonetization. We expect 2017 to be better than 2016 provided government travel policies will not impact the tourism industry.” Kumar Vivek, Founder, Backpacker Panda, explains, “We have witnessed 100% growth rate in 2016 as most of them are concentrated in Goa, Rajasthan and Himachal region. We are expecting similar growth for 2017 in number of backpacking accommodations in India.”
© Zostel
100 hostels in India itself. There has been a spurt in Indians choosing to backpack solo and preferring to meet other travellers rather than just sticking with their friends circle. The trend has always been there in the West but it is coming now to India big-time.”
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© Roadhouse Hostels
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Mayank Shrivastava, Founder/Co-Owner, The Madpackers Hostel
The growth in social travel is promising in last two years and noticed a shift in guests seeking out an accommodation or service based on the social aspect. 2017 has had a great start and foresee increasing interest in services like Backpacker Hostels in social travel. Backpacker Hostels are ushering motivated way of living and realising the power of groups and collaborations. We are planning to welcome this growth with a nation-wide presence. Mayank Shrivastava, Founder/CoOwner, the Madpackers Hostel, says, “The growth over the last two years has been very promising. We have also noticed that there has been a shift in guests looking out for an accommodation or service based on the social aspect. 2017 has had a great start so far and we foresee an increasing interest in services like Backpacker Hostels due to an interest in social travel.” Uday explains, “People from various age groups, even from smaller towns, are choosing experiential travel as an investment on gaining a fresh perspective, personal growth and holistic enlightenment.” The United Nations has declared 2017 as the International Year of Sustainable Tourism for Development, recognising the importance of international tourism in fostering better understanding among people everywhere, in leading to a greater awareness of the rich heritage of various civilizations and in bringing about a better appreciation of the inherent values of different cultures, thereby contributing to the strengthening peace around the world. This will
Voyager’s World > May 2017
“We are also promoting solo travel for women by focusing on safety and comfort factors at our properties. We have 24 hours security and controlled entries at our hostel. We make sure that travelling is safe as well as learning experience too,” Uday added.
support by implementing influencer marketing, experiential reviews for bloggers and positioning ourselves as thought leaders in offering budget accommodation for the backpacker community and promoting experiential solo travel.” Akhil says that most of his customers are present on social media and hence their marketing strategy is focused on that. They generate authentic, quality content in the form of blogs, videos, events, so as to engage their guests. They also regularly organise contests and events such as Best Internship or adjudged as one of the best Marketing Campaign of 2014, Cyclathon, Zostel Logouts, etc. to directly interact with the community of travellers. “With more than 0.1 million followers on social media and a monthly reach of over two million and an engagement rate of over 8% - we are among the most engaging brands on social media in any space whatsoever.”
He explains, “The secondary targeted guests for us are students who have taken gap to travel who are mostly from countries like India, U.K., and Europe. We are spreading awareness on our brand offerings by social media marketing and public relations
Deepak says, “We will be enhancing our presence on social media in 2017 through various campaigns and community posts. We will cater to young Indian backpackers through awareness on various platforms including social media.”
promote the concept of experiential travel further.
rental services and the adventure travel industry.
Deepak says, “Social travel allows backpackers to meet other travellers that create an atmosphere which is believed to be the future of the travel industry especially for solo backpackers.”
Marketing Plans The primary target of Roadhouse Hostels is the student community and young Indian entrepreneurs who have started travelling solo or in groups. They are now actively promoting an Artist Residency Programme where they actually connect with the budding artists across the world in catering to this market. Throughout the programme they encourage travellers to recognize their travel and leave a piece of art in return.
In the opinion of Kumar, “It will be a wonderful experience when you are sitting with people from across the globe sharing various conversations and making friends.” Mayank feels that backpacker hostels have created a segment of its own in the otherwise saturated hospitality sector. With creative, well-designed spaces, maximisation of floor-area usage and deliberate focus on the community aspect of living, backpacker hostels and other such social accommodations are carving out a niche for themselves and are definitely going to become an entirely new segment in the industry. An overall interest in social travel brings in a specific kind of paying capacity that service providers can use to promote their segments. Some of the key areas directly impacted by growth in social travel are F&B, travel services,
Incredible India
33>> Mayank says, “We are working on a nation-wide campaign promoting social travel and will be funding a month-long trip for a selected group of social travel ambassadors aimed at promoting the idea nationally, they will be going through some of the biggest universities and technology campuses during their journey.” Main in-house activities Uday says that in-house activities in a backpacker hostel are an essential part for a social traveller. “We have guided tours, heritage walks, food tours, cycling tours, pub hopping, BBQ nights in the hostel common area, cooking classes and similar activities. Basically, we provide everything that gives a platform for the travelers to connect with new people from different countries, cultures and backgrounds and that helps in personal growth.” “We offer in-house activities like Yoga Classes, Cooking Classes, Henna sessions, Puppet shows, Slam poetry nights, stand-up comedy and anything that gets a crowd together. Combined with our outdoor activities, they bring in an attractive amount of revenue to the overall enterprise,” Mayank added. Deepak says, “The whole idea behind having in-house activities is to get backpackers to bond with each other through food tours, city tours, games nights, night tours, etc depending on locations.”
accommodation and services. Akhil says, “The backpacker hotels from hardly any to 100 Hostels in 2.5 years the segment is bound to grow exponentially. Although comparatively smaller - It is a separate segment in hospitality and will further make its mark in youth travel as more and more youngsters get exposed to backpacking and solo travel. “ Platform for offsite meetings Akhil says, “We w recently supported an open air art festival in the woods of Bir https://www.ketto.org/ fundraiser/inthewoods to promote
art among common people.” According to Mayank, ”Over the last two years, we have hosted countless sessions and offsite meetings. From the social service sector, to startup incubators, our clientele prefers our no-frills, social setting where they feel the participants express themselves better and there are more creative conversations because of the space they are in.” Uday concludes, “Backpacker hostels are promoting themselves as offsite and retreats for small groups and
startups. Hostels are turning out to be an alternative to traditional hotels and guest houses. The backpacker segment is definitely developing into a separate segment. This segment is also encouraging a category of experiential tourism where travelers are focusing on experiencing a country, city or particular place by connecting to the history, culture and background of other travellers. This is resulting in a new category of packaged trips that strike a balance between personalisation, independence, and in-the-know support and assistance.”
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“The in-house activities varies from property to property, it can be a movie night, foosball games, singing and dancing around bonfire, musical performances, board games etc. The idea is to break the ice initially and allowing people to mingle with each other,” says Akhil. Kumar says, “Our activities range from beer pong, to henna to cooking and more.” Backpacker Hotels evolving into a separate segment While Kumar feels that backpacker hotels are already evolving globally and the trends in India are good indicators of it growing rapidly, Deepak shares a similar opinion adding that it has been growing as an individual segment. Mayank observes that the hostels are already a segment unto themselves with growth rates in double digits. He also foresees a merging of backpacker hostels and boutique accommodations to create a space that offers more options for both in
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Cover Story
34>>
Safe travel… fastening data in risky times!
The recent ransomware attacks across the globe, in addition to the constant threats of cybercrime by hackers, make us step back to assess if the travel industry is prepared enough to safeguard its stakeholders and travellers. PRIYAMVADHA BALARAM
T
he increasing exposure to international standards in infrastructure, products, services and technology has led Indian travellers to set similar expectations from the existing travel ecosystem, which is rapidly evolving in the country, While there is a boom in technological innovation in travel, there needs to be stronger focus on safety and security in technology adoption, travel bookings, purchasing and payment decisions and digital updates. There has been a spate of cyberspace and e-crimes in the travel industry and at the same time paradoxically, as much as people are learning about new trends and destinations, the awareness about cybercrimes in tourism is still in a nascent stage. Corporate giants are taking to securing their domains and data to mitigate risks of theft and hacking with the help of information
Voyager’s World > May 2017
security management, fraud risk management, cyber security and critical infrastructure, homeland security, physical security and smart cities. The Association of Corporate Travel Executives ACTE) undertook a global survey recently from corporate travel buyers to assess how business travellers and travel managers are growingly worried about travel safety in the midst of a challenging aviation security environment and the continued threat of terrorism globally. They study, underwritten by American Express Global Business Travel (GBT), is titled Checking In: Servicing the Multifaceted Modern Business Travelle. It was conducted as a timely, focused follow-up to the 2016 ACTE and GBT Meet the Modern Business Traveller research, finds that more than half (56%) of corporate buyers have seen an uptick in the number of business travellers reporting heightened personal safety concerns over the
past three months, and 25% say they saw increased requests for security training over the past six months. In addition, 54% say travellers have expressed growing worry about traveling to the United States as changes to visa requirements and immigration policies loom. “The pace of change—and the amount of anxiety—in the corporate travel industry has accelerated tremendously over the past three to six months, and it will be critical for companies to stay ahead of the curve if their employees are to remain productive and happy on the road,” says Greeley Koch, executive director of ACTE. “Luckily, travel technologies are evolving just as fast—if not faster—and offering executives and planners new tools to address happiness, safety and security.” In response to these challenges, a majority (87 percent) of buyers report plans to improve safety
training, with one third having introduced these changes already, 14 percent planning to roll out new programs over the next one to two years, and 40 percent discussing changes internally. “The modern business traveller is more vocal than ever. They are actively advocating for their own experience, with a clear focus on arming themselves with safety and security information while they are travelling for business,” says Evan Konwiser, vice president of Digital Traveler with GBT. “Checking in with the modern business traveller six months later, we are seeing that the behaviors revealed in the 2016 research are becoming trends that the industry must consider when evaluating their existing policies and programs.” Data Security Becoming a Leading Priority Connectivity remains a requirement of corporate travel, with new
Cover Story
35>> technologies offering travellers multiple avenues to communicate with colleagues globally—and buyers are looking to expand these options. 89% say they have introduced, will introduce or are currently discussing new booking apps, while 88% and 82% are taking a similar approach with trip information and T&E management apps, respectively. But this increasingly networked environment is also introducing vulnerabilities for bad actors to exploit. Nearly one-third (31 percent) of buyers say they’ve seen traveller enquiries about data security increase over the past three months. Few companies, however, seem to have coherent policies in place to address these concerns. Fifty-eight percent say employees are permitted to use their personal devices for business communication, 64% say travellers may access public WiFi with their business devices, and 47% allow the use of non-purged laptops and devices while on the road. Non-Traditional Travel Options Continue to Grow in Popularity Traveller preferences for nontraditional ground transport continue to grow: 53% of buyers report an increase over the past six months. In addition, the use of ride shares has increased 44%, and traditional care hires and/or premium black cars are down 18% and 32%, respectively. Traveller adoption of sharing economy accommodations, such as Airbnb, seems to be slowing, however. Just 16% of buyers say they saw an increase in usage over the past six months. Work-Life Balance Tops Travellers’ Wish Lists Unsurprisingly, work-life balance and mixing leisure with business remain priorities for business travellers. 31% of buyers report increased work-life balance concerns among travellers over the last six months, while 43% say more travellers are asking to add leisure to corporate booking. One-fifth also say travellers have expressed interest in having more flexibility to explore their destinations. Maintaining a Traveller-Centric Approach Despite Uncertainty The first quarter of 2017 was marked by upheaval as new rules and regulations introduced significant uncertainty into the travel planning process. Key to navigating these challenges, however, is prioritizing the traveller and closely monitoring for new developments and traveller requirements.
“Business travel can be stressful, and it is no surprise that work-life balance remains a critical priority as travelers face an increasingly complex and frustrating global travel environment,” says Konwiser. “How businesses manage this and address the needs of their employees on the road has become a key factor in motivating and retaining talented personnel.” Adds Koch, “More than anything else, business travellers want certainty. They want to arrive to their destination on time, have a reliable in-flight experience, have comfortable accommodations, and perhaps most importantly, have the flexibility to adapt to conditions on the ground. The task for buyers will be to leverage the right tools and resources to meet these demands and alleviate the stresses of travel without breaking the bank.”
storing sensitive and confidential data and financial information such as banking passwords on one’s smartphone or laptop. The international political situation being volatile, in general, the susceptibility to cyber threats cannot be ruled out. While the travel industry finds itself often grappling with issues of taxation and other economic conditions, instances of crime in any country will invariably
lead to sudden dips in tourist arrivals. Virtual world is here to stay and cyber operations will continue to be vulnerable as cyber criminals come up with new ways to threaten innocent businesses and steal data. Hence, it is imperative that we wake up to smell the coffee in time to weigh up our own preparedness to ensure a hassle free and risk free travel business for the seller and the buyer and the in-between facilitator.
In an uncertain time as this, it has become needless to say that travel companies and the consumers alike embrace the best practices in security to avoid or minimize incidents of cybercrimes. They can use secure browsers, regularly change the password by adding a clever mix of special characters, numerical and sentences and also integrate special encryption while sending documents, make double checks while making payments on the internet and on the smartphones, use a licensed original anti-virus software and be more alert while checking suspicious and spam email so as to avoid opening malicious links and files. If one were to use a free or pirated version of anti-virus, the risk of not being able to detect new viruses runs high. It is also important to be prudent while
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FESTIVALS OF 26, 27 May
T
he Cherry Festival is taking place from 26-27 May 2017 in Yatir Forest for two days there will be a family cherry picking at the end of which the loot can be taken home, if you cannot help eating everything during the harvest. You will also have a market of farmers and artists who will be selling wines, cheeses, liqueurs, chocolate, flowers, works of art. You can also enjoy challenging activities climbing wall . The visitors will be greeted by street actors, artists, a children's performance of the "Ilushka" theater.
The Cherry Festival in Yatir Forest, Tel Aviv,Israel
24-26 May
T
he Eat Food Festival will be starting from 24 to 26 May in Tel Aviv, that highlights the three nights of great cuisine at the Charles Clore Gardens, in Tel Aviv facing the sea. Some of the best restaurants participate like Manta Ray, Dixie, Blue Rooster, Lumina, in the festival with the most famous chefs in Israel chefs like Haim Cohen, Meir Adoni, Saul mantle, Ronen Skinzis, Diamond Levy. You can expect tastings and delicious street food to relish during the festival.
Eat Food Festival, Tel Aviv,Israel
Petra by Night
6 May- 9 July
T
he Fulong Sand Sculpting Art Festival is taking place from 6 May to 9 July, as Sand sculpture is an international contemporary art form that combines sculpture, culture, painting, architecture and sports activities. The Festival promotes sand sculpting and attracts artists from home and abroad to participate by creating their own sand sculptures. The golden beach is considered to be the best beach in Taiwan for sand sculpturing by the World Sand Sculpting Association.Besides this, there are many scenic beach areas, such as Fulong, Feicui Bay, Shalun, Kending, Qiding, and Shanyuan
Fulong Sand Sculpting Art Festival, Taiwan
P
etra by Night is an event that entice people to visit Petra during daylight and at night by the light of 1,800 candles . You can walk through the Siq to the Khazneh following a candle-lit path and enjoy the haunting music of the Bedouin at the Treasury. Once you reach the Treasury you have to be seated and listen to the traditional Jordanian music played by the local Bedouins where you will get to see a musician with his flute at the Treasury.
Jordan
THE WORLD 20 April- 22 June
T
he Penghu Fireworks Festival is happening from 20 April to 22 June at the Guanyin Pavilion, where the unique ocean bay environment of Penghu and the romantic Siying Rainbow Bridge perfectly that complements the stunning fireworks. With eight- to 16-inch aerial shells are launched from the ocean, exploding into a spectacular display in the night sky. Besides the fireworks, the festival is celebrated with numerous renowned artists and local performance groups take turns performing on stage. The tourists can enjoy themselves throughout this spectacular festival.
Penghu Ocean Fireworks Festival, Taiwan
9 June
T
el Aviv Gay Pride is happening on 9 June, one of the biggest events in Tel Aviv where the city’s gay community come out on to the streets and makes sure that many visitors who come from overseas have a great time. The event includes a number of gay friendly events across the city along with the Pride Parade. The Tel Aviv Gay Pride starts from the Gan Meir Park next to King George Street towards the Bograshov Street and Ben Yehuda Street, finally reaching Gordon Beach,where the parade turns into a carnival.
Tel Aviv Gay Pride Parade, Tel Aviv, Israel
15 June 1 June
T
he Tel Aviv White Night will takes place on 1 June highlighting a celebration of Tel Aviv’s culture. The event will showcase over 100 events across the city that focuses on Tel Aviv’s unique culture and identity. The Tel Aviv White Night celebration will include pub crawls, pre-white night picnic, exhibitions, tributes to international and local music artists. One can even check through concerts and street parties to free tours, poetry readings lectures and special deals at Tel Aviv restaurants .
Tel Aviv White Night, Tel Aviv, Israel
T
he World Tapas Day is scheduled to take place on 15 June that is celebrated internationally along with special gastronomic events and associations with international restaurants to celebrate Spanish gastronomy on World Tapas Day. The event showcases the Spanish tapas culture while the restaurants and diners all over the globe follow this style of sharing small plates of food. One could spent an entire day sampling tapas to experience Spanish culture and savour the charms of its bars and taverns.
World Tapas Day, Spain
Flight Talk
38>>
Lenient Policies can propel the Private Aviation Sector
The Indian Civil Aviation sector is going through a transformative phase with India being one of the fastest growing aviation markets in the world. Given the context, Captain Ammeet K Agarwal & Captain Asif Punathil discuss the future of the private aviation industry.
© Josh Beasley, https://creativecommons.org/licenses/by/2.0/
ANJU ANNA ALEX
I
ndia’s aviation sector is on a trajectory of growth with the country being the world’s fastestgrowing aviation market registering a growth of over 20.3% last year. By the year 2020, India is likely to be the third largest aviation market according to a Ficci-KPMG report. With a market size of approx. USD 16 billion, India currently stands as the ninth-civil aviation market in the world and by FY 2017, the domestic air traffic is predicted to cross 100 million passengers making it the one of the fastest growing aviation markets in the world despite the global economic slowdown. In order to foster growth through Public Private Partnership models, the private sector has been encouraged to become involved in the construction of airports. State support is also meted out as financing, concessional land allotment, tax holidays and other incentives. It is anticipated that the implementation of these new policies will dramatically change the perceived image of private aviation as the exclusive prerogative of billionaires and make it more accessible to corporate travellers.
Voyager’s World > May 2017
The circumstances remaining conducive, the private jet market in India is also expected to thrive. Commenting on the prevailing scenario for Private Aviation in India and the rampant claims that the market potential still remains underutilized, Captain Ammeet K Agarwal, President & CEO, Supreme Aviation International says, “I understand you categorize Private as both Private and N.S.O.P. (as well known in India) together, unlike the DGCA or the Govt of India! Our company Supreme Aviation is doing very well, since we operate a commuter airline which is a different module if you compare it with Private. However, the country has huge potential which is still not optimally taken advantage of.” Throwing light on the same, Captain Asif Punathil, Chief Pilot, Joy Jets Ltd. explains, “Joy Jets Ltd. is doing well but the private aviation industry is not doing that well. The segment for the year 2017 is likely to grow by 10 % or more since our economy is doing good. The potential is immense in such a large country as
ours.” However, he puts in a word of caution stating that, “the Private Aviation or General Aviation is still not well understood neither by public nor the Airport Authorities. Authorities still consider us (any GA operator) as an airline. Our clients are people who value time and not money. We take passenger/passengers who are multi-millionaires and they pay 50 to 100 times more than a normal economy class passenger for our aircraft. Still in most airports they are treated just like any other passenger and our aircraft also does not get any preference. For our clients, every minute counts and that is the reason they choose to travel by charter flight but ATC gives us the least preference.”
Demonetization discourages people from buying or investing in airplanes. UDAN scheme aims at connecting unserved airports across India. Commuter operators like ourselves are struggling with finances and depending on subsidies or VGF.”
The new UDAN Regional Connectivity Scheme is expected to ease the challenges of private jet owners and is expected to provide the much needed impetus to the sector in the post demonetization period. The scheme also seeks to bring down the operational costs by way of lowering the airport charges and other related costs. Capt. Ammeet says, “2017 would be a year full of surprises!
High operational costs, exorbitant maintenance charges, lack of infrastructure, unfriendly regulatory policies, rising fuel costs etc., have been discouraging for existing and potential players and has added to the lack of robustness of the industry. Commenting about the issues and challenges that are holding back the industry, including cumbersome regulatory compliance
Despite the progress, private aviation India is still at a nascent stage. According to Capt. Ammeet, “We don’t even see 10% soaring out of the 100% potential India holds. From here it can either move towards 100% or it can reverse to 0%. In the last 2 years there has been considerable number of sales of existing airplanes in India, instead of more imports as it used to be in the past.”
Flight Talk
39>> Captain Asif Punathil, Chief Pilot, Joy Jets Ltd.
Awareness on GA and the importance of Private/Charter flights is the key. Heavy taxation on imports, high fuel costs, high operational costs, unfair regulations etc. is definitely holding back GA developing to its potential. I am personally aware of individuals who want to buy aircraft but the existing system prevents it.
Captain Ammeet K Agarwal, President & CEO, Supreme Aviation International
© Josh Beasley, https://creativecommons.org/licenses/by/2.0/
I personally believe 12,000 small 3-4 seat aircrafts can be imported in India, based across 600 districts of the entire country, at an average of 20 airplanes per district. That’s actual general aviation or private flying, addressing demand of every common man of India to fly between districts at costs compared to car travel.
procedures etc., Capt. Ammeet is of the opinion, that the industry requires more support from the regulatory bodies such as “the Directorate General of Civil Aviation in India, Airports Authority of India, Bureau of Civil Aviation Security, Ministry of Civil Aviation and so on” to gain further momentum. He elaborates that the high level of strict governance coupled with unfriendly policies has hampered growth in the segment and restricts the freedom to fly. “Fuel costs in terms of AVGAS 100LL is enormous. Why are we still following Aircraft Act 1937? There is long list of British era rules which we need to really get rid of,” he asks. Capt. Asif explains “Awareness on GA and the importance of Private/Charter flights is the key. Heavy taxation on imports, high fuel costs, high operational costs, unfair regulations etc. is definitely holding back GA developing to its potential. I am personally aware of individuals who want to buy aircraft but the existing system prevents it.” “I pay close to 1 lakh for just one landing and a quick take off in Mumbai airport for my 8-seater
jet. Moreover airport and ATC is so congested that we end up holding over 30 minutes to land. Again after starting the engines it may take anything between 30 to 60 minutes before we get take off clearance. This is colossal loss of time for our GA clients”, he adds. Contrary to the popular notion that increase in disposable income for Indians has created an upsurge in luxury travel, Capt. Ammeet says, “Matter of fact the actual situation is otherwise. We expected people to spend disposable income in frequent flights or purchase of small private aircrafts and so much more, which didn’t happen at all.” However, Capt. Asif remains positive that increase in disposable income for Indians has created an upsurge in luxury travel. Capt. Ammeet says that the key variable that determines the demand for private aviation in the country is awareness. He says, “The actual mass who can afford to buy and fly airplanes is not even aware of the facts and such opportunities. Whoever is made aware is later
discouraged by the DGCA and MoCA. I personally believe 12,000 small 3-4 seat aircrafts can be imported in India, based across 600 districts of the entire country, at an average of 20 airplanes per district. That’s actual general aviation or private flying, addressing demand of every common man of India to fly between districts at costs compared to car travel.” According to Capt. Asif, “Demand is great but supply, in terms of aircraft available, is short. Right type of aircraft for different sectors and airports decide a charter. All types of aircrafts cannot operate to all airports in India. So many airports are remaining underutilized due to poor maintenance and infrastructure. Some airports with short runways can only be utilized by turboprop aircraft but such aircraft are not available, for example, in the South.” In the view of Capt. Asif, clients anticipate better service, both outside and inside the aircraft. Clients want to have privacy and security on arrival/departure at
the airport and at the same time expect great comfort and service inside the aircraft. He elucidates, “Acquiring different types of aircraft to suit different class of clients, suitable aircraft to operate to small airfields, bigger more comfortable aircraft for long sectors” is the way forward for the company. We are in the final stages of negotiations to import a medium size business jet to augment our fleet. If everything goes well with airport developments along with change of rules, we want to expand our fleet to 5 aircraft in 5 years.” Talking about the way forward for the company, Capt. Ammeet says, “Currently we are focussing on two different modules – commuter airline/regional connectivity and private/hobby flying. We intend to operate a fleet of more than 30 Cessna Caravan aircrafts connecting 150 cities of India with each other on daily basis. At the same time we intend to sell as many Diamond single engine and multi engine piston aircrafts to potential buyers of India, for private and hobby flying.”
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Online Travel
40>>
Taking pictures during travel gets redefined IRENE SUSAN EAPEN
Jan Brezina, CEO & Founder, Fripito explains how the app assists travellers in choosing photogenic locations by connecting them with local photographers.
F
ripito is a mobile app for travelling photographers that helps connect local professional photographers with enthusiastic travellers. The growing startup has chosen this specific group of travellers as it is the photographers who can understand the special needs of travellers, says Jan Brezina, the CEO & Founder
of Fripito. "Our travel guides offer unique information and tips for photogenic locations worldwide. Each guide is made by a local author and describing typically unknown photographic locations. It includes not just locations but recommended time, equipment, accommodation, transportation, food and many more. Users get unique premium tips and local service providers benefiting from this special clients group. We feel that tourists are looking for new destinations, for closer touch with locals and more personalised services." Countries using the app Presently, Fripito has more then 50,000 users worldwide and it covers major travel destinations like United States, Canada, UK, France,
Italy, Brazil, Japan, New Zealand or China. We are planning to add new countries and cities every week. Features Fripito offers detailed location information, photographic tips and offline maps. "We would like to add weather information and use Artificial Intelligence to recommend the best locations personally," says Jan. Indian market "We know about clients from India but have not promoted our app yet in the Indian market. India is a potential market for us and we are actively looking for local photographers and local service providers here."
Marketing Plans "We would like to present our service at trade shows in India as soon as possible. We are also planning to have the first Indian location ready very soon. We are in touch with local photo associations to target new clients". Jan aims to cover at least 50 countries by the end of 2017. "We have more than one guide in larger countries and we will definitely grow in both directions." Benefits to industry "We help promote new, less touristic locations to very specific group of clients. Photographers typically stay longer, demanding more expensive services and they are influencers."
Awestrich - Unveiling authentic cultural experiences & expressions ANJU ANNA ALEX
Rihen Ajmera, Founder & CEO, Awestrich, talks about the rapid paradigm shift taking place in the travel space wherein people are increasingly opting for offbeat experiences. history nerds, storytellers, teachers, culture enthusiasts, photographers, designers, performing and fine artists, home chefs, musicians, travel guides etc. or literally anyone who has an ability to unveil the cultural layers of a city can become a native.
A
westrich is about people, places and stories. We are a social marketplace for travel experiences. We help guests to book local experiences offered by local people called Natives. The idea behind Awestrich came up during a backpacking trip to Japan that I took in late 2015. The best part about Awestrich is that young researchers, local
Voyager’s World > May 2017
Experiential travel People are looking at taking offbeat experiences rather than booking local guided tours. Immersive and experiential travel experiences motivate you to interact with the local community while making a difference rather than simply sightseeing. Experiences are hosted by locals which is therefore more pocket friendly. Every experience listed on Awestrich is immersive and focuses on fixed community where you get an opportunity to meet different people, explore places and share stories.
Expected growth Having launched in Mumbai, Awestrich operates in public beta with more than 15 unique experiences in Mumbai and is expanding to Delhi in mid May. India Tourism expects 17% cumulative growth Y-o-Y in Domestic and International travelers exploring India. The concept of immersive travel experiences is unique to the Indian market. People instead of booking hotels are now booking Airbnbs for an authentic native experience. The experiential market in India is currently valued at $2 Billion. Competition We face direct competition from domestic players like SeekSherpa & Padhaaro and from international players like Airbnb Experiences & WithLocals. Competition from indirect players includes local tour
providers and social entertainment hubs like movie theatres. Business model Awestrich works on a very simple business model. We take a commission on every successful booking that takes place on the Awestrich portal. Awestrich does not charge any convenience fees from guests. Future of Awestrich We aim to host local experiences in states like Maharashtra, West Bengal, Tamil Nadu and Goa for domestic as well as international travellers which are yet unexplored, untouched and have rich heritage attached to them. Our goal is to deliver genuine and authentic experiences in the process of creating hundreds on micro entrepreneurs in the country.
Online Travel
41>>
Now an app to find companions to share trips! IRENE SUSAN EAPEN
Peter de Vries, Founder, A Travel Companion, talks about how the need to have a like-minded travel companion inspired him to develop the app. iTunes store worldwide and we are working hard on an Android version," said Peter de Vries, Founder, A Travel Companion.
A
Travel Companion App offers the option of incorporating one's travel details like the date of travel and destination, in addition to personal preferences. "One can look through the major list and see who is around at that time or who is around you right now. You can check the profile of other travellers and chat in the app. You could either follow or block individuals. You could even send your location, meet up, go for a coffee, a meal, go to a museum or do the next part of the journey together. The app has been launched on the
Talking about what inspired the app, he said, "While travelling myself, there were certain journeys I did not feel comfortable doing on my own. Sometimes I met people to travel with and other times I didn't and had to skip parts of the trip. Six years ago I was in Venezuela where I wanted to hike the Rorem but didn’t find anyone to share the trip and the cost of a guide. After all this, I decided to launch A Travel Companion App.� He informs that the app is available on the iTunes app store in India, adding that the large number of travellers in India would appreciate meeting up with other travellers and holiday makers.
Features of the app Some of the main features are when you are at the destination already, you can look at the map, check in and see who is in your close vicinity and make contact. A big advantage is that you can see the preferences and activities of an individual in your destination before you make contact. Growth from the app "The growth from the app has been steady, especially from Europe and America. We have also witnessed interest from all areas. We have done our marketing through social media; when more funding is in place, we will use traditional media as well." Kinds of travellers "The kinds of travellers we have had so far are those that while that were in another country and wanted to meet up with someone to go for a beer and do some social activity. Even couples have used the app, just
to have a different experience while they are on holiday." Trends in the behaviour of travellers There are a lot of travellers that do want to meet other travellers and locals while on holiday or on business, perhaps just to have a beer.
Welcome to Holiday Expo another exciting brand to take your business to a level of growth and establish an opportunity to create a brand new market. Medium sized Indian cities have emerged as one of the fastest growing markets or quality leisure products and 'Holiday Expo' is just the perfect Travel Exhibition reachout to this very market,thus ensuring your product profits to its optimum potential.
VADODARA
18, 19, 20 August 2017
NAGPUR
6, 7, 8 October 2017
VIZAG
3, 4, 5 November 2017
COIMBATORE
26, 27, 28 January 2018
Holiday Expo Secretariat: Plot No. 15, H. No.: 3-41-374, 2nd Floor, Devi Temple Street Lakshmi Nagar Colony, Picket Secunderabad - 500 026 Tel: +91-40-4014 9950 | Mob: +91-97018 66695 Fax: +91-40-4018 9951 | Email: info@holidayexpo.in www.holidayexpo.in
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Online Travel
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Mobile devices drive richer travel experiences IRENE SUSAN EAPEN
Shawn Low, Co-founder, Firefly Experience Ltd., introduces the app to travellers who want to refine their travel life cycle through smartphones. share their journeys with others. "“Firef.ly is a ‘super’ app for travellers to access all facets of their travel. We have launched the app as an open beta in 150 countries on Apple’s iTunes store. We will also be making our in-app store more obvious."
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iref.ly is a mobile app that helps people connect the dots of their travel life cycle. It has a map-based journal that captures where one has been and one's moments such as photos, notes, video, weather, etc., apart from giving relevant recommendations for places to eat, sleep, stay and play. Shawn Low, the Co-founder of the app, plans to have a social layer in the future, allowing travellers to
"Off the back of anonymised data we gather from users, we are able to create highly accurate travel profiles and insights (via an analytics dashboard) for marketing organisations to better target their spend. We have raised £343,140 in seed funding from 206 investors, across 17 countries, on leading crowdfunding platform, Seedrs." Shawn believes that mobile devices are capable of driving richer, more complex experiences. With people wanting to do more with their smart
devices, the Firef.ly app has been created to collapse the barrier between all the points in one's travel cycle and holistically combine them. "For example, our recommendations are driven by Artificial Intelligence (AI) that will match users’ interests, travel habits and budgets with the weather and other travel contexts." Growth "We are in open beta and with very little marketing spend, we have grown to several thousand users with a 28% growth rate since launch in 2016. We have users in 75 countries and all continents.We have some users from India. Our immediate markets are Englishspeaking countries with access to iPhones. Concurrently, Indians are travelling more than ever. Business travel is up, so is leisure travel. A Forbes article highlights that Indian
travellers booked 52% more trips in July-December 2016, compared to the same period in 2015.The challenge is making sure that our content is relevant for Indian travellers and making sure that we market to the right segment of travellers." Promotional plans "As a startup, we have a limited marketing budget. We noticed great success with promoting the app through ProductHunt and getting good press coverage through our contacts and using as much free ad credits from places like FBStart. We are also beginning to use some growth hacks in the social media space. We are raising our next round of funding and this will also allow us to have funds to increase our marketing and ad spend," he concluded.
Revolutionising maps to fuel discovery in travel IRENE SUSAN EAPEN
Maps can now be used to tell travel stories through interactive, immersive ways, says Zoe Manderson, Co-Founder, Alpaca Maps.
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oving beyond the regular use of maps, one can now easily create, share and embed interactive, immersive maps, displaying itineraries and routes. In the age of digital travel exploration, planning and social sharing, Alpaca
Voyager’s World > May 2017
Maps is revolutionising maps to fuel discovery while travelling. Zoe Manderson, its Co-Founder, says that Alpaca Maps gives content creators the tools to make their content amazing. " Maps are not simply a one dimensional platform for directions, they are the foundation upon which stories, photos, videos and tips are layered. Maps should be interactive, taking the reader on the journey. For travel bloggers, writers, tour operators, publishers and tourism bureaus - this is how they bring their travel stories to life. While the Interactive itineraries can be created in minutes and inserted into any website in seconds. We have travellers and tourism related organisations from around the world using the tool to create maps."
"Travellers can use our maps to plan their travel - by mapping out where they are going to go and what they can see along the way and they can use it to record and share their travel stories when they return from a trip." Promotional plans Alpaca Maps has focused on travel bloggers early on in the process, and now it has lots of travel bloggers from around the world using its maps and embedding them on their own blogs. They understand the power of maps as a form of reader engagement and are looking for new ways to make their content stand out. Zoe says Alpaca Maps has some very passionate users and there has been a lot of growth via word-of-mouth. It also takes part
in tourism related conferences and events. Indian Market "We have travellers in India using our maps to plot their own journeys and we have travellers from other parts of the world plotting journeys through India. Anyone around the world can easily and quickly create beautiful maps using our free standard mapping tools." Trends Travellers love being able to share their travel stories on maps. It gives their stories context and is the foundation for beautiful storytelling. Travellers are now seeing the power of maps as more than just a way to get from point A to B, it is now a context tool.
India Outbound
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French Ambassador to India launches France VFS centre in Bangalore PRIYAMVADHA BALARAM
During the occasion, the first Atout France kiosk was also launched to enable visa applicants to get destination information and purchase France tour passes.
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.E. Mr. Alexandre Ziegler, Ambassador of France to India, inaugurated the very first Atout France tourism kiosk in India and its premises, the newly relocated France Visa Facilitation Service (VFS) Centre in Langford Town in Bangalore on 15 May. The centre consolidates visa operations of all countries in the Schengen Area. In a global first for France’s tourism promotion agency, Atout France, the tourism kiosk was inaugurated at the VFS centre. This VFS-Atout France initiative is a pilot project for disseminating information about France’s wide-ranging tourism opportunities. It will also soon enable travellers to book tickets and passes in advance for concerts, museums and touristic monuments in France while applying for a visa. Other centres will be hand-picked across
the country in the near future with Mumbai and Delhi being the next. Last year France received 30,000 visa applications from Bangalore. The new 24,000 sq ft centre has more counters for applicants and expansive waiting and registration areas and a larger premium lounge for those seeking personalised assistance. The Ambassador said, “France is the preferred tourism and business destination globally, receiving around 83 million tourists in 2016. It is a favourite outbound destination in India – in 2015 alone, a record 5 lakh Indian travellers visited France. I am delighted that VFS – a pioneer in its domain – is joining hands with Atout France on this global pilot project for the promotion of France’s matchless destinations geared
towards Indian tourists, whom we look forward to welcoming in yet greater numbers.” Vinay Malhotra, COO – Middle East & South Asia, VFS Global, said, “We are confident this new France Visa Application Centre will offer greater
convenience to the citizens of the state of Karnataka, in terms of both visa application processing and the ease with which applicants can get destination information, city tour passes, attraction tickets, etc. for France during the visa application process itself.”
Malaysia rolls out special offers for F1 Grand Prix IRENE SUSAN EAPEN
Sharmila Nadarajah Chief Commercial Officer of Sepang International Circuit & Noor Azman Samsudin DirectorSouth India & Sri Lanka, Tourism Malaysia, are keen to draw large numbers from India for the F1 Malaysia Motorcycle Grand Prix. In 2016 we had 1000 people coming over for F1 Pe and 1000 people for Motorcycle Grand Prix,” Sharmila added.
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harmila Nadarajah Chief Commercial Officer of Sepang International Circuit says, “The growth has been fantastic in terms of business and the circuit has doubled over the last six years.” Noor Azman Samsudin DirectorSouth India & Sri Lanka, Tourism Malaysia, explains, “India is a very important market and it ranks No. 6 in terms of arrivals among the
top 10 markets. In 2016 our figures dropped to 11%; we are expecting 1 million arrival from India in 2017. “ Promotions “Last year, we had organised roadshows for different states and this year it is only in Bangalore. Our aim is to bring more Indians to Malaysia - 1500 people from India for F1 Petronas Malaysia Grand Prix and 1500 people for the Shell Malaysia
Noor stated, “Tourism Malaysia is marketing F1 and MOTO GP. We organized the first roadshow for the world with the event in Bangalore. We are working with corporates in Bangalore, Chennai and Hyderabad.” Sharmila says, “In 2017 we have been connecting with the car clubs and bike clubs across India so that they could visit our F1 and MOTO GP events. We also have six agents appointed across India. During the 3rd quarter of this year we will have a theme park launching in Genting. We are also focusing on offering a regional tour.”
They have made 80% in the pricing of the F1 and MOTO GP tickets so that the Indians can come over at an affordable prize for this year. The 19th edition of F1 Petronas Malaysia Grand Prix will be held from 29 September to 1 October 2017. The Shell Malaysia Motorcycle Grand Prix will be held on 27 to 29 October 2017. This year, it will be free seating on a first come first served basis at the Main Grandstand, F Grandstand and K1 Grandstand areas. “The family-oriented activities surrounding the F1 Malaysia Grand Prix make the race weekend a great time for a family outing. Fans of all ages can enjoy more than just a race with one-ticket access,” Noor summed up.
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Travel Technology
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Hoteliers to benefit significantly from Indifi’s financing product ANJU ANNA ALEX
With more than 2,000 borrowers and 7 lenders, Indifi Technologies is striving towards solving the debt financing gap of Indian MSMEs through easy, technology enabled unsecured loans. Mr. Alok Mittal, CEO & Co-founder, Indifi Technologies, talks about the product. & Tourism businesses are going through a fundamental shift in their channels of doing business.
Indifi Technologies within the spectrum of travel & hospitality In the hospitality-tourism ecosystem, Indifi has carried out extensive studies and designed specialized products for hotels & travel agents – and the customer response so far has been overwhelming. Hospitality
For hotels, an ever-increasing portion of the demand is originating online but cost of online sales (platform commissions) is eating into the hotel’s margins. Increasing supply from unregistered accommodation service providers poses a new kind of competition. As OTAs and travel content companies bring information parity, delivering customer delight is the most sustainable tool for hotels to maximize occupancy and create value for themselves. Customer delight is driven by quality of infrastructure as much as by quality of staff training & guest services.
Indifi’s easy & unsecured financing product supports hoteliers in meeting their investment needs in their properties – across renovation, refurbishment, addition of amenities (like rooftop restaurants, ‘café offices’ & spas) etc. From flexiEMIs (where repayment is linked to monthly business) to principal repayment holidays for first few months, we support hotels in every way so that the hoteliers can focus on running their property. 100s of hotels (from 5 room guest houses to 50 room resorts) across more than 50 locations have benefited from Indifi’s hotel financing product. We work with lenders to provide them with full customer lifecycle management and lenders pay us
a fee for it, which is based on the product availed by the customer. Response from the Indian Market With our sector-wise focus and customized products basis their specific financial requirements we are getting great acceptability across sectors. Our constant focus is to keep innovating the product to create a better fit for the segments which we are serving now. We are in continuous process to explore more and more sectors in the MSME space which are still unserved or underserved by traditional banks, NBFCs or FIs. We are looking for a growth of 10-20X in next couple of years.
Rockstays- A new landmark in online travel technology ANJU ANNA ALEX
R. Narayan, Founder & Partner of www.rockstays.com talks about the how Rockstays is set to be the future of hassle free and seamless travel technology. travel. Our hosts and travelers have created the niche by repeat usage. It is a great value to travel community. It enhances the seller’s online presence as the system periodically conducts digital media marketing at no cost. We provide freedom and flexibility to offer rates and inventory & calendar management among many other unique benefits. The website www.rockstays.com is a social, dynamic and hospitable website which directly connects room owners, travel enthusiasts and experienced providers (Hosts) with travelers. Rockstays is a travel tool, it aides the travelers and sellers of unique stays and experiences. It is social and hospitable, unlike other currently in the market. Rockstays is here to disrupt and redefine the way you
Voyager’s World > May 2017
Current Inventory & Experiences We have a large variety of nontraditional stays and unique experiences along with traditional stays. Travelers can stay in hotels, homestays, guesthouses or go offbeat with palaces, houseboats, camps, wildlife lodges etc. Our local hosts around the world have immense knowledge of their location and make every trip special. The hosts are also available to curate experiences.
Rockstays is expanding its international experiences. On Rockstays you can experience some of the most unique activities such as gorilla watching in Uganda, live on the edge by walking in the African bush, test your limits by taking a trek to Everest Base Camp or get pampered in a luxury spa villa in Bali. 70 percent of offers by Rockstays hosts are unique. We have created a social marketplace where Hosts curate stays and experiences and sell directly to Travelers. This makes the entire process more hospitable and provides a platform for unique offers.
the world. We also use print media. Travel market in India and around the world is huge. Rockstays is a very beneficial platform for both Travelers and Hosts. Presently, we are doubling our business every quarter. We are taking steps to expand globally.
Marketing Activities Rockstays is a social marketplace and depends on referrals. We use social media and PR channels to market our value proposition to
With the tag line 'Travel the way you want. If you find what you want, buy it. If not let us know and our ever growing Host network will help you meet your demands.
Travel Trends One thing is to be part of crowed and it is quite another thing to create a new path. Rockstays has chosen the later. The industry and the customer is valuing social and emotional connect to fulfil their needs. Rockstays is a push in that direction.
Domestic Travel
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Domestic Travel Policy for Your Travel Kit! VW BUREAU
TA Ramalingam, Senior President & Chief Distribution Officer, Bajaj Allianz General Insurance, highlights key reasons for domestic travellers to opt for domestic travel insurance policies.
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ravel insurance is sought mostly when someone is travelling abroad and is asked for it. Those who mandatorily buy a travel insurance policy are still few and far between. These are usually the financially aware elite who know the benefits of having a travel insurance while heading off to a distant and unknown land. With the advent of the backpackers culture in India, there’s a hike in the desire to get off the beaten track as more and more tourists are transforming into travellers and explorers. A large segment now looks forward to exploring experiences by trying different mixes of exploits like homestays, roadtrips, adventure sports etc. while being on a trip. If things go down as per the plan, these trips surely make for a great storytelling in the years to follow. But while one is usually packed and prepared for the known adventures, any external and unanticipated emergency during such a trip can turn a dream destination into a financial nightmare. No one would want to think likewise while planning a holiday. But isn’t a form of financial protection that covers you from being vulnerable to unanticipated financial losses during a vacation a good idea? Even better when such a protection can be easily bought at the click of a finger, is customizable as per the needs and duration of the trip and its price is directly proportional to the coverage sought. Insurers have taken cognizance of the kind of risks one is exposed to while being away on tours and have created domestic travel insurance
policies. One may dismiss it but the analysis of road accident data 2015, compiled by the Transport Research Wingreveals that about 1,374 accidents and 400 deaths take place every day on Indian roads which further translates into 57 accidents and loss of 17 lives on an average every hour in our country. Umpteen cases of loss of baggage/ delay in flights etc. are reported daily and they cause a domino effect not only on the entire trip itinerary but also on your pocket. Here are five reasons for you to buy a travel insurance to cover that next trip of yours: • Medical Emergencies? Travel policies handle them best! The policy offers monetary compensation in case of policy holder’s death or any form of permanent disability caused during the trip. It also offers medical fee reimbursements for accidents/ illnesses encountered during the course of the journey. Additional covers like emergency medical evacuation, repatriation of remains etc. ensure that the traveller would not have to incur out of pocket expenditures for the medical exigencies he had to face. • Adventure Sports? Try ém all!!! A lot of youngsters these
daysundertakeseveral adventurous activities bucket listed by them. Due to the high risk involved, insurance policies earlier would not cover accidents consequential to these activities. However, this huge caveat in the travel insurance policies is now addressed as off late certain insurers do cover accidental bodily injury caused whilst you are performing such sports under the supervision of trained professionals. • Trip not going as per the plan? Time for Plan B Your travel policy protects you against expenses incurred in cutting short your trip or its cancellation owing to the death of a close family member or medical emergency to you or your immediate family. Expenses incurred due to missed connections due to flight/train delays, bounced hotels etc. also stand covered. Such last minute cancellations and delays can amount to a lot of money and your travel insurance takes care of it all. • Lost Your Baggage? The Travel Policy Comes to Your Rescue! If you lose your baggage while travelling in a cab, train or aircraft due to theft or hold up or it gets delayed due to situations beyond control, then your travel insurance policy reimburses you for the lost
baggage or the additional necessary toiletries, medicines etc. that you had to purchase as a replacement, on producing an invoice for them. • Your Home is Safeguarded Too! While you’re away, busy posting pictures of your jaunts on social media, enjoying the bliss of a new landscape, your home stands deserted, exposed to the vagaries of burglary and theft. As most of us do not have a home insurance in place, insuring your home against such threats through your travel insurance policy, atleast for the period that you’re away can be a good start! Though a travel policy cannot prevent misfortunes from occurring, it can provide you with the necessary financial support at the direst of times. While travel insurance for a short trip will cost you no more than a movie ticket, even the most extensive covers are priced at just a few thousand rupees! It amounts to hardly anything when compared to the services offered by this invisible 24*7 travel buddy, shielding you from the traumata of unknown terrains, people and circumstances. So for the next trip, you know what has to be checked off after you have finalised the destination and booked your calendar! Bon Voyage!
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Happenings
Anandpur Sahib organises 3rd edition of Khalsa Games on Baisakhi
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o commemorate the 350th Birth Anniversary of Sri Guru Gobind Singh Sahib Ji, the Anandpur Sahib Heritage Foundation organized the third edition of the ‘Khalsa Games’ on 12 and 13 April 2017. The annual sporting festival culminated with the celebration of Baisakhi. The two-day event highlighted the tradition of martial arts and the traditional sports of the Punjab. Crowds of pilgrims, visitors, eminent players, dignitaries and local administration were present in large numbers to encourage the participants and celebrate the birth of the Khalsa panth during Baisakhi in Sri Anandpur Sahib.
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Akquasun organises Fam trip to China
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rilankan Airlines, in collaboration with the Akquasun Group, hosted a familiarisation (Fam) trip to China Canton region Guangzhou. The travel agents experienced the services of Akquasun China and visited various places in the Canton region, around 15 hotels and sightseeing spots. The visiting agents experienced the stay at Hilton Guangzhou Tianhe and LN Garden Hotel Guangzhou.
Belgian economic mission visit GIFT city in Ahmedabad
Dubai Tourism's film wins Grand Prix Award
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delegation of Belgian companies was on an economic mission in Mumbai and Ahmedabad, to underline the importance of Brussels Airlines' flight to Belgium via Mumbai and the relations between India and Belgium. The CEO of Brussels Airlines Bernard Gustin and the Belgian Secretary of State for Foreign Trade Pieter De Crem, hosted the mission in Mumbai together with a delegation of Belgian companies. The goal of the mission was to stress the economic importance of a connection between Belgium and India. Later they visited the GIFT city project and met the Gujarat Chief Minister Vijay Rupani. “Belgium and India are close economic partners. Our country is the 2nd EU exporter of goods to India, just behind Germany. I am convinced that the new direct Brussels Airlines flight between Mumbai and Brussels will make that exceptional bond and trade partnership even stronger," said Pieter De Crem.
BeMyGuest, a promotional film produced by Dubai’s Department of Tourism and Commerce Marketing (DTCM) starring Bollywood actor Shah Rukh Khan, won two top awards at the 10th anniversary of the International Tourism Film Festival, “Tourfilm Riga”, held in Riga, Latvia. #BeMyGuest won the main award, the Grand Prix, as well as first prize in the ‘Tourism Destination’ category at the festival held on 29 April. #BeMyGuest sees Shah Rukh Khan showcase Dubai’s many attractions. Since its launch in December 2016, the movie garnered 45 million views across multiple social media channels and 65 million engagements from around the world.
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PM Modi flags off first flight under UDAN scheme
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rime Minister Narendra Modi launched the Ude Desh ka Aam Anagrik (UDAN) regional connectivity scheme on 27 April with its first flight at a subsidised fare of Rs 2,036 between Shimla and New Delhi. Shimla airport got air connectivity after a gap of five years with this flight and will operate for five days in a week. "Today, you can fly (UDAN flights) at rates that are cheaper than taxi, which may cost you Rs 8 to Rs 10 per kilometre. Under these flights, you can fly for as low as Rs 6 to Rs 7/ kilometre and reach Delhi from Shimla in an hour," PM Modi said at his public address in Shimla. Flights from Delhi will depart five times a week at 6.10 am, while from Shimla, they will start at 7.45 am. “The maximum load factor from Shimla to Delhi will be 15, while from Delhi, it will be 35. The fare for 24 seats will be Rs 2,036. The VGF per seat will be around Rs3,340,” Air India said in a statement. There are no business class seats on this plane. Modi also flagged off flights from Hyderabad connecting Nanded in Maharashtra and Kuddapa in Andhra Pradesh through video conferencing, which will be operated by Trujet.
Etihad marks 10th anniversary of flying to Kerala
Global Himalayan Expedition wins global accolade
ITDC-ICPB hosts roadshow at The Ashok to promote MICE
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tihad Airways is celebrating 10 years of flying to Kerala by launching a fourth daily non-stop service between Kozhikode and Abu Dhabi. The extra capacity takes the total number of weekly services to 63 between Abu Dhabi and Kochi, Kozhikode and Thiruvananthapuram. Addressing the media in Thiruvananthapuram recently, Neerja Bhatia, Etihad Airways VP Indian Subcontinent, said: “With our multi-frequency scheduled flights to and from Kerala, Etihad Airways has demonstrated a commitment to this vibrant state by offering convenient global access and boosting the domestic tourism industry.
t the recently concluded World Tourism Forum held at Lucerne, Switzerland, Global Himalaya Expedition (GHE) was adjudged the winner for the 'Start-up Innovation Award', chosen from among 170 entries received from the world over. GHE became the first ever Indian Social Enterprise to win the prestigious award. GHE was represented by Founder Paras Loomba at the event, who received a CHF 20,000 ‘Start-up Innovation Award’ along with free participation opportunity in a professional coaching programme for the next two years. The "Start-Up Innovation Camp" was set up to promote new and innovative tourism business models.
ndia Tourism Development Corporation (ITDC) hosted a Road Show along with India Convention Promotion Bureau (ICPB) at The Ashok Hotel. It provided an opportunity for stakeholders to network and interact with professional suppliers from the MICE industry, including conference organisers, destination management companies, travel agents, fabricators, etc. In turn, buyers met organisers as well as conference planners from the medical, education, corporate and other sectors. Participating companies included IRCTC, Thomas Cook (India), Cox & Kings, Tourism Corporation of Gujarat, RMB Events, MP Tourism, The Leela, Wizard Events, Stic Travels and the Taj Group, among many others.
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Editors Pick
48>>
Why travel managers need data (and know what to do it with it) Courtesy: Tnooz.com
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ndrew Jordon, chief technology officer at Carlson Wagonlit Travel, analyses how travel managers can use big data to improve efficiency of travel programmes. "The problem was there was a lot of it, making it hard to use effectively. So we moved to Smart Data and that has quickly become Predictive Analytics. It’s easy to fall into the trap of being obsessed with data. But it isn’t, and never has been, about the data itself. It’s about how travel managers can use that information to improve the efficiency of travel programs to the benefit of both the company and the traveller, ultimately to provide differentiated value."
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What’s going on? First, travellers are now much savvier. The likes of Apple and Google have empowered us all – think how much information is available on your phone – and understandably we’ve become more demanding. Most travel managers are also travellers. It doesn’t take much imagination to see how things have changed. It’s obvious that people want to be guided through airline delays quickly and efficiently, for example. More than that, they also want to feel they are in control. Setting up the right processes can make that happen. The oldest form of
data capture is building traveller profiles, though the results have never been very useful aside from a bit of reporting about demographic preferences. But with predictive analysis, it is straightforward to infer behavior. • Does someone always change their seat on the plane when they check in? • Does another person always move to a higher floor in the hotel? You can automate the whole thing to refine a person’s profile and therefore make more appropriate bookings. It doesn’t involve any human input and will make a big difference to the traveller. Apart from anything else, they’ll feel someone is paying attention to their needs. The second is return on investment. Reality check If any other department asked the CFO for half a billion dollars, the first question would be ROI. So why doesn’t that apply to travel? The focus on costs has blinkered people into looking at travel budgets just at the cost of a plane ticket, hotel and taxi. Which isn’t to belittle the importance of keeping track on costs and travel managers are typically very good at managing costs. However, it’s nothing like as
simple as that: we need to look at returns as well. There is a manifest value in proximity so it’s about judging the value of that proximity. It is important to understand why someone is traveling and therefore what the value of that travel is. There are, basically, a few reasons to travel: to gain or impart knowledge, progress and close deals, and work on collaborative projects. Everything else can be handled by email, phone, video conferencing and so on. Is your trip worth it? It’s also important to understand travellers’ productivity. To give a very simple example, it costs more to turn left at the door of a plane than right. But if by flying business or first you can work for the entire flight, the chances are you’ll pay back the cost of the ticket, and more, in billable hours. And that extends to so much about the time spent travelling. Empowering managers The key question is whether time travelling is being well spent and therefore if there is a return on the investment. If the meeting is worthwhile and the time spent traveling is productive, the chances are you have good ROI. If thousands of people are traveling, how do you measure your return?
The answer is predictive analytics of data, which can reveal the value of meetings and the productivity of travel. That’s why travel managers need to exploit their data. The question of how is both harder and easier. It’s harder because it involves travel managers engaging with divisions across the company to build the complete picture. But we’re potentially talking about half a trillion dollars of travel spend: of course it needs to be something that involves the whole company. It also involves knowing the right questions to ask, which is about making sure you’re using the data for a reason and not just because you have it. We don’t want to go back to the Big Data days. It is hard to know what questions to ask because there is so much potential. Travel managers can shift the perception of travel. It will no longer be seen as a cost; instead it will be as seen as it should be, as a business facilitator. With the right data, travel managers can go to the CFO and present a viable argument for increasing the travel budget to help increase the business. And when budgets are tight at the end of the year, travel managers can resist budget cuts by presenting real data showing the benefit travel is creating.
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Voyager’s World > May 2017
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Top Appointments
49>> Pankaj Wadhwa
Rohit Verma
Director of Sales & Marketing, Sofitel Mumbai BKC
General Manager RS Sarovar Portico Palampur
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ccorHotels appoints Pankaj Wadhwa as the Director of Sales & Marketing of Sofitel Mumbai BKC. He will be responsible for all aspects of sales and marketing communications and in promoting brand strategies. He has over 18 years in the hospitality industry and has worked with Hotel Trident Udaipur, Hyatt Regency Mumbai & Pune, Novotel Mumbai Juhu Beach, The Park Hotels, Intercontinental The Grand Mumbai and Grand Hyatt Delhi.
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arovar Hotels appoints Rohit Verma as the General Manager of RS Sarovar Portico, Palampur. He has over 16 years in the hospitality industry in operation management, inventory management, quality- customer relationship management and team management. Prior to this, he worked with Country Inn & Suites by Carlson Jaipur, Fortune Select Metropolitan Jaipur and Amanbagh Rajasthan, Carnival Cruise lines, Miami, USA, The Oberoi New Delhi and The Oberoi Cecil Shimla.
Jayakrishna Bhaskaran
Dr. Shinoj Joseph
District Sales ManagerTamil Nadu and Puducherry, Oman Air
General Manager Royal Orchid Suites
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ayakrishna Bhaskaran is appointed as the District Sales Manager of Oman Air for Tamil Nadu and Puducherry. Prior to this, he was working as the District Sales Manager for Kochi. Jayakrishna has been associated with Oman Air for seven years .
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r. Shinoj Joseph joins Royal Orchid Suites as the General Manager and will be responsible for overseeing the performance of the brand’s properties in India in terms of strategic direction, guest satisfaction, and day to day operations. He has to his credit 9 years of experience in hospitality. Previously he worked at Ginger Hotels – Taj Hotels & Palaces, ITC Riwaz, Kumarakom Lake Resort and Muthoot Hotel.
Debrati Bose
Akash V
Director of Sales & Marketing JW Marriott Pune
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ebrati Bose joins JW Marriott Pune as the Director of Sales and Marketing. In her new undertaking, Debrati will take charge of setting annual budgets, forecasting, analyzing revenue reports and strategy building. Earlier, she worked with the Oberoi Group, handling sales operations and marketing, besides guiding the regional sales team of the hotel for outbound sales.
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Marketing Manager Hotel Royal Orchid
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kash V is the new Marketing Manager of Hotel Royal Orchid. In his new role, he will lead the marketing team as well as overseeing entire marketing plans for all hotels. Prior to this, he worked with Mirah Hospitality where he handled marketing for brands like Rajdhani & Rasovara and in South Africa and Dubai. He will also be responsible for designing the strategies in marketing & communications.
Amisha Gutgutia
Salil Kopal
Director of Communications & Loyalty Programme, AccorHotels India
Director of Sales & Marketing Sheraton Hyderabad Hotel, Gachibowli
misha Gutgutia is appointed as the Director of Communications and Loyalty Programme of AccorHotels India. She will be responsible for handling the Corporate Communications function for AccorHotels pan India and managing the Le Club AccorHotels loyalty programme. Prior to this, Amisha had worked with The Park and The Suryaa.
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heraton Hyderabad Hotel, Gachibowli appoints Salil Kopal as the Director Of Sales & Marketing. With over 13 years experience in the industry, he had earlier worked at The Ritz-Carlton Company LLC, The Oberoi Group, Taj Hotels, Resorts and Palaces and Marriott International.
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NETWORKING ISthe THE networking iS ke KEY y May 2017
June 2017
July 2017
August 2017
September 2017
May 2017 16, 17, 18 IMEX Frankfurt/Main, Germany
16, 17, 18 Indaba Durban, South Africa
18, 19, 20 Bangladesh International Tourism Fair Bangladesh
June 2017
July 2017
1, 2, 3, 4
10, 11, 12
KOFTA (Korea World Travel Fair) Seoul - Korea
Asia Meeting & Incentive Travel Exchange Bangkok, Thailand
5, 6, 7, 8
15, 16, 17, 18, 19
ILTM (Int'l Luxury Travel Market) Shanghai - China
GBTA Convention 2017 Boston, USA
15, 16, 17, 18
15, 16, 17
ITE (International Tourism Expo) Hong Kong
India International Travel Mart 2017 Chennai
23, 24, 25
21, 22, 23
BITE (Beijing International Tourism Expo) Beijing-China
IITM Bangalore 2017 Bangalore
August 2017 6 Discover the Americas Travel Expo Brisbane,Australia
11, 12, 13 Mitm Travel Fair Kuala Lumpur, Malaysia
18, 19, 20 Holiday Expo Vadodara
23, 23, 24 Ibtm China Beijing, China
September 2017 13, 14, 15 PATA Travel Mart Macau 14, 15, 16 Beijing International Travel Mart Beijing,China 15, 16, 17 India International Travel Mart Delhi 22, 23, 24 India International Travel Mart Mumbai
India’s Premier Travel & Tourism
EXHIBITION
ENSURE YOUR PLACE IN THE MOST HAPPENING DESTINATION OF TRAVEL... • • • • •
A Spectacular showcase to stimulate the Domestic and Outbound travel industry. More customers, business improvement strategies, star status, wide audience and extra mileage. Everything to lead your business to non-stop activity - only at IITM Discover a great new potential and reap greater profits. Real excitement, as you've always desired!
IITM 2017-18 EVENT’S CALENDER CHENNAI: 15, 16, 17 JULY 2017
PUNE: 24, 25, 26 NOV 2017
BANGALORE: 21, 22, 23 JULY 2017
HYDERABAD: 01, 02, 03 DEC 2017
DELHI: 15, 16, 17 SEPTEMBER 2017
KOCHI: 18, 19, 20 JAN 2018
MUMBAI: 22, 23, 24 SEPTEMBER 2017
KOLKATA: 23, 24, 25 FEB 2018
Supported By
Partner Associations
Member
SPHERE TRAVELMEDIA & EXHIBITIONS PVT. LTD. # 245, 7th Main, Amar Jyothi Layout, Domlur, Bengaluru - 560 071, India P: +91-80-4083 4100 | F: +91-80-4083 4101 | E: info@iitmindia.com www.iitmindia.com | www.spheretravelmedia.com