Table of Contents
About the Bakery
About the Baker
Mission Statement
We Are
Logo
Logo Elements
Logo Colors
Logo Patterns
Style Tile
Color Pallette Patterns
Type
On Brand
O Brand
Brand Application: Business Cards
Brand Application: Shopping Bags
Brand Application: Aprons
Wayfarer Bread & Pastry is Located in the Seaside San Diego neighborhood of Bird Rock. We are a small neighborhood bakery dedicated to making naturally fermented, artisan craft bread that we serve hot and fresh directly to the community. It is always made in small batches, always made with the highest quality local ingredients, and always fresh.
Wayfarer Bread & Pastry is Crystal White. Crystal grew up in Napa, California, surrounded by world class food and hospitality. Baking has always been her calling, and for 16 years she has worked her way through kitchens. She honed her skills over the years and narrowed her focus to artisan bread. The culmination of her experinces helped her achieve her dream of launching a bakery of her own.
We value our community and want to deliver them fresh bread made from local ingredients. With world class food, and hospitality training, we have mastered the art of baking, and have made our mission to share our passion through Wayfarer Bread & Pastry.
Our Voice Is
• Well traveled and experienced which has allowed us to gather our favorite baking techniques though experience.
Our Voice Is
• We welcome locals and travelers alike. We love sharing our craft with everyone.
Our Voice Is
• The life long love of the craft, and dedication to perfecction.
Our Voice Is
• Farm to table we love our community, and beleive it is the best place to source the freshest ingredients.
We Do
• Have training from around the world.
• Know a wide range of techniques, and skills.
We Do Not
• Think small
• Stop ourselves from learning, and experiencing new things.
We Do
• Love to serve and interact with our customers, who are our community.
We Do Not
• Discriminate.
• See our customers as just customers.
We Do
• Love our craft.
We Do Not
• Stop improving, and growing.
We Do
• Source the best ingredients close to home.
•
• Support local businesses.
•
• Source only from local farms.
We Do Not
• Settle for anything less than local and fresh.
Primary
Wayfarer
Bread & Pastry
Secondary
Wayfarer
Bread & Pastry
Wayfarer Bread & Pastry
Wayfarer Bread & Pastry
Wheat for us is a symbol that represents a fresh harvest, and the most impor tant ingredient used in our products. Wheat is the staple of our freshly baked bread, so naturally we included it in our logo.
Elements/Symbols
Inspiration
Type Wayfarer Bread & Pastry - Ofelia Text (Regular)
Color: #d9912d
Secondary Logo Color: #89331c
Pattern Color: #e99939
C: 7%
45%
0%
H: 33° S: 76%
233
153
57
70
25
60
Pattern Color: #ac7d2e
C: 12%
Pattern Color: #9a3929
C: 27% M: 87%
Y: 92%
K: 22%
H: 8°
S: 73% B: 60%
154
57
41
38
40
31
Pattern Color: # 124b5b
C: 92%
60%
48%
32%
H: 195°
36%
10
75
91
29
• Tracking at 110
• 35 point font (primary logo)
• Tracking at 0
• 20 point font (primary logo)
• If you increase the font size, you must increase them equally according to the proportions.
Bread & Pastry
Bread & Pastry
• Solid colors in the primary or secondary pallette only.
• The main logo used for the website will all be the orange color, not the inverted version.
• Business cards, bags, merchandise, and anything else can be in the main color or any of the secondary logo colors.
• The text and the logo are the same color.
• You must keep the color logo on a white background, no patterns (unless it is potentially used on the back of a business card), but may mix and match any white logo color with any solid, or pattern background.
• The wheat leaf must come between “Wayfarer” and “Bread & Pastry” and must always be stacked vertically.
• The wheat leaf must be proportionate to the logo and not too big, or small.
• The secondary logo should without the basket should be used when the primary logo is not applicable.
• Examples of the accpetable logos are on pages 8-11.
• The only exception for the text placement is the busness card, where the brand name can go on top of the basket.
• Only the color combinations shown above are acceptable for Wayfarer patterns.
• They must only contain the color combinations shown on page 15 and 16.
• The only acceptable colors to use other than the main color pallete, are the colors in the pattern color pallette.
• The pattern color pallette may only be used for the patterns.
• The patterns may be used on any merchandise, and with any logo color or style (primary or secondary).
• They can be used with or without the logo.
Our aprons come in two styles. One comes in white with a patterned pocked and colored logo which can be featured in any of our colors. The other version is a patterened version with a solid color pocket, and the white logo. This version also comes in any pattern.
