Vivienne tobassa heterarchic creative economy and culture

Creative Economies Preservation of Arts Culture and Environment Through Creative Economy and Culture Exchange Heterarchic Networks 13th November 2012 Vivienne Tobassa Eggers STIE WIDYA WAHA

About this presenta/on 1. Introduc/on – Overview of the Crea/ve Economy and its features discussed in this presenta/on 2. What is the rela/onship of crea/ve industries and culture? Why are social values also important to business and economic success?

3. What is a heterarchic network – and how does it serve a crea/ve economy?

4. Transforma/on – how do we implement a strategy for change?

5. Open Forum

Why this presenta/on?

Why discuss preserving arts

culture and environment in economic and technology paradigms?

Palace Art

Environmental Land Art and eco Tourist Culture

Progress Reinvention - Green Š Vivienne Eggers November 2012

Why this presenta/on: five reasons 1.

2.

3.

4.

5.

Economies fundamentally comprise PEOPLE and are designed to operate through governance, finance and technology for service provision to society.

In other words people and culture create the need for economic frameworks and the universally agreed ‘energy exchange’ for material society requires currently financial considera/on and management.

Indonesia embraces capitalist finance through a social democra/c governance – human values system drivers remain intact. The SME Arts Culture Sector and environment (e.g. agriculture and eco tourism) represents a significant propor/on of the state economy.

Global Society under United Na/ons recognizes deficit and calls for urgent strategic change towards sustainability and equity. Transforma/on in society is a mass culture shiZ that happens in grass roots level of society – yet coincides with ‘top down’ drivers of governance and economic frameworks that are reflected and enacted through technology innova/on. Governance infrastructure facilitates the change.

That is: science gives humanity greater prac/cal understanding and technology ENABLES the changes to be made to reflect the knowledge gained from transdisciplinary concilience – a mee/ng of all facets of human society.

PART ONE Introduction – Overview of the Creative Economy and its features discussed in this presentation

In this Sec/on: ! The Crea/ve Economy ! Indonesia and Local View ! Indicators for Success – Features and Benefits ! Risks and Con/ngency or Mi/ga/on ! Governance – Strategic Frameworks

The Creative Economy PEOPLE

All Humanity – Artisan Culture and Environment Families, Small Medium Enterprise, Communities, Society PLACES

Creates ‘value added from ideas, creativity and the cultural knowledge assets in a territory. Uses these for livelihoods.

PLANET

Involves and interchanges with Creative Industries and Environment – Local – Global Markets, Global Culture, Global Governance; Global Relationships, Whole of Society

Definition NEC Framework

1998-2005

Creative economy comprises: 1] Creative Cluster The Crea/ve Cluster, defined as those enterprises and individuals that directly and indirectly produce cultural products.

2] Creative Workforce

The Crea/ve Workforce, defined as the thinkers and doers trained in specific cultural and ar/s/c skills who drive the success of leading industries that include, but are not limited to, arts and culture.

3] Creative Community

The Crea/ve Community, defined as a geographic area with a concentra/on of crea/ve workers, crea/ve businesses, and cultural organiza/ons

Indonesia Perspective 2011 Ministry of Creative Economy and Tourism Formed. Minister Marie Pangestu:

“source of competitive advantage and soft power that not only will contribute to growth, job creation and poverty alleviation, but also as a source of national pride and nation branding” [Marie Pangestu – Minister of Tourism and Creative Economy]

Why a Crea/ve Economy?

• Global first world deficit of domes/c crea/ve industry, typically fulfilled by SME creates demand for an external supply of low cost crea/ve industry products that cannot be filled through mass produc/on – Niche opportunity.

• SMEs can be more adap/ve: a robust crea/ve strategy is be_er equipped to survive economic instability • Adap/ve SMEs are resilient, prosper and benefit the livelihoods of those in shared community • Provides a strategy and pla`orm to impose a transforma/on of the tradi/onal capitalist model – e.g., sustainability business enterprise

Ques/on: How Do We Define Economies?

Answer: (Oxford Dic6onary)

A Social System that Produces, Distributes and Consumes Goods and Services and Supply of Money in a Society

Although 15th Century Origin is “Material Management” – finance is just one aspect of an economic system designed to support the life and func/on of human society.

Aspirations of Economies: Peaceful Harmony and Wellbeing of Human Society

Global Economy Aim:

UNDP 2011 – Calls for “Equity and Sustainability”

Creative Economies  Realization of Sustainability and Equity with Creativity and Ecology

Creative Economies  Aspire to Achieve Peaceful Harmony and Well Being of Human Society Through CULTURE

SUSTAINABILITY ECONOMIES ACHIEVED WHEN

UNDERSTAND AND ADAPT TO ENVIRONMENT, SOCIAL CULTURAL VALUES

Business Sustainability  Three levels applicable: 1] 2] 3]

SME – Creative Cluster Governance - Creative Industry Creative Economy - Global

SUSTAINABILITY & EQUITY BOTTOM UP AND TOP DOWN CHANGE CULTURE In addition to local and regional government, Community Organizations, SME and Creative Industries Play Major Role at Grass Roots and Through Local - Global Relationships e.g Multi-culture Diffusion from Tourism Exposure, Community Commerce and Social Service Activities – often the influence and interaction is international

SUSTAINABILITY & EQUITY

CAPITALISM IS NOT SUSTAINABLE WITHOUT

REGENERATION

Regeneration in Business Features: Supporting the Communities it Operates in ALL INDUSTRIES

Creativity in Business FEATURES: INNOVATION EXPRESSION ALL INDUSTRIES

PART TWO What is the relationship of creative industries and culture?

Why are social values also important to business and economic success?

In this Sec6on: ! Cultural KNOWLEDGE SOCIETY – how social values and mul/-­‐ culture understanding can benefit the UNDP call for change ! The Nature of Culture and Crea/ve Industry in Society ! Applying the PEACE Culture Model to crea/ve Industries

Cultural Knowledge Society – Why Is It Important to Build? ! UNDP States Global Governance Deficit in Equity and Sustainability threatens the future of humanity ! Impacts of Globaliza/on and Migra/on from Disaster and Climate Displacement Raise the Urgency for Cultural Assimila/on. Reduces Security Issues. ! Recent Global Financial Crisis – spell out the need for social drivers to have equal importance with financial drivers. TBL

Figure 10 Peace Context Drivers Sustainability Equity in Culture Š Vivienne Tobassa Eggers 2011

The Nature of Culture and Creative Industry in Society GOVERNANCE AIM:

SUSTAINABILITY AND EQUITY ACHIEVED THROUGH FRAMEWORK FOCUS ON

Creative Industries Arts – CultureEnvironment SME Model of Creative Economy

Creative Industries Proliferate Within and Throughout Culture to Impact All of Society Society

Creative Industry

Culture Creative Industry

Creative Industry

Creative Industry Creative Industry

Creative Industry

Creative Industry

What is a PEACE Model in Creative Economy?

PRESERVATION EDUCATION ARTS CULTURE ENVIRONMENT Focus is on Environment and Culture Relationships and Exchange through a local, regional and global framework.

Supports Preservation, Heritage, Awareness and Knowledge Building, Information Dissemination and Social Values Understanding of Culture and Environment – Sustainability and Equity.

Economic well-being through Creative Industries and economic practices that adopt business sustainability models of regeneration into communities of operation.

Framework aids poverty alleviation, supports disadvantaged communities and marginalized groups.

APPLYING A PEACE CULTURE MODEL TO CREATIVE INDUSTRY – WHAT ARE THE CURRENT ISSUES IN LOCAL ECONOMY? Artisan, Rural and Ecology Industries (Including Tourism) at SME Sector Village Enterprise – often family business, low income and capital

Lack of access to Knowledge (information and education) Financial and business planning and management Marketing and Advertising Services Technology for enabling and driving businesses (equipment and ICT) Now has to compete alongside Multi-National Corporations with large budgets and models of cheap mass production.

These disadvantages are magnified when the SME exhausts local trade, grows beyond or seeks to relieve surplus in region and global markets.

How Can a PEACE Culture Model Support Local-Global Economic Needs?

Village Enterprise – Can meet niche markets who are increasingly seeking: High-quality hand made or tailored products Boutique artisan, produce and design products Eco-organic and ecologically oriented products Culture markets who require inexpensive creativity services (such as for web design, eco-packaging, merchandising; marketing and advertising) Community based services to support tourism, events and entertainment Become more sustainable when local distribution is prominent.

Can elevate the market power (risk mitigate MNC competition) through highly developed enterprise relationship networks that support regional and global marketing and distribution and reduce individual costs.

May fulfil the UN strategic change goal of sustainability and equity through aligning social values with triple bottom line sustainability indicators and utilising heterarchic or suitable network infrastructure to minimise global carbon footprint. This will facilitate the necessary framework for ‘bottom up’ transformation of grass roots culture.

A PEACE Heterarchy Model

Creative Industry Products Market Power

Global

Shared Resources Mutual Research

Region

Awareness Knowledge Village Â

Recreation Expression Performance Enjoyment Community Values Return and Build

PART THREE What is a heterarchy and how does it serve a creative economy?

In this Sec6on: ! Describe the heterarchic framework ! Discuss heterarchy context in rela/on to PEACE model and Crea/ve Economy

What is a Heterarchy? ! Alliance that comes together and operates within nego/ated and re-­‐nego/ated hierarchy and thema/c leadership. (Think purpose driven flat level project management) ! Forms (or u/lizes) collec/ves and infrastructure with common goals and ideals across poten/ally diverse sectors – through collabora/ve agreement.

Features in Economic Governance Peace Culture Model ! fla_ened hierarchy, ! collabora/ve structures ! horizontal accountability

How Does it Func6on? ! Nego/ates, incorporates and streamlines exis/ng governance, infrastructure, networks and distribu/ve models where applicable to each purpose. ! Partners or aligns at any level and with any sector of society relevant to its needs and purpose (e.g. NGOs, Industry, Academic, Research, Technology, Media) ! Law and/or agreed governing principles underpin func/on, opera/on and accountability ! Neither a true network nor a hierarchy. Based on Neurology and the func/on of human brain – a mul/plicity of rela/onships that may be formed, mul/-­‐faceted and structured for purpose. ! Heterarchies were early developed as organiza/on models for the purposes of facilita/ng Informa/on Systems and Communica/ons Technology (ICT) development and provision for mul/-­‐func/onal system requirements. A universal opera/ng pla`orm can share mutually used components of different systems by alloca/ng a priori/sed hierarchy and rules for each system applica/on use.

Figure 4 Heterarchy is Greater than Sum of its Parts – Karen Stephenson NetForm Inc.

FEATURES

MARKET

HIERARCHY

NETWORK

HETERARCHY

Relationship

Transaction

Authority

Trust

Collaborative

Exchange

Non-repetitive

Routine

Repetitive

Intermittent

Focus

Disinterested

Vested Interest

Personal Interest

Collective Good

Rate of Change

Dramatic but not Radical

Slow and Incremental

Rapid and Radical

Sense and Respond

Knowledge Management

Contracts

Policies

Conventions

Agreements

ADDITIONAL NOTE EXPLAINING HETERARCHIES BY COMPUTER DEFINITION: A ‘small’ IT example of heterarchic relationship might be the operating platform of your PC if you use a number of applications that share the same device drivers – e.g. a sound card in a Windows operating environment that is web enabled may be also used by a movie player, Skype or telephone and video software, iTunes and player downloaded from the internet. The sound card has a heterarchic relationship with all the other components in each software system including windows. Its priority of use by a specific software application and activity will be determined by system (Microsoft) hard coded allocation and/or by the activity choices of the computer operator.

In this way the personal computer does not have to use valuable disc space to store multiple versions of similar computer components. Integrated sharing thus also saves costs, labour and time for both computer users and software developers.

How Does Heterarchy Serve PEACE Culture Model in Context of Crea6ve Economy? ! Allows and supports partnerships and integrated approaches towards Crea/ve Economy func/on and SME livelihoods – i.e. business life cycle. ! Enables an holis/c evalua/on, awareness and knowledge build; distribu/on in accordance with variant needs of diverse societal sectors. ! Provides a common pla`orm for agreed collabora/on, economic achievement and crea/ve culture basis. ! Provides a framework for distribu/ve exchange that aligns with agreed values – such as UNDP 2011

Major Benefits and Risks ! Major cost benefits in set up and opera/on through u/lizing appropriate exis/ng networks and infrastructure; streamlining surplus func/onal networks and infrastructure. ! Enables affordable and cost efficient access and collec/ve power at individual and community level that may assist the crea/ve economy. ! Provides a mechanism for common focus – aids awareness, knowledge and informa/on build and exchange. Sustainability and Equity oriented. ! Technology and ICT provides enabling infrastructure to support poverty allevia/on, educa/on and village development ! PEACE Culture Model incorporates sustainability business principles for poverty allevia/on, economic growth and cultural assimila/on (security issues mi/ga/on and governance cost benefits towards displacement and aid) – through regenera/on at Glocal-­‐Global crea/ve economy. ! Builds good-­‐will and economic benefits through rela/onships and cultural exchange. ! Major Risk: Heterarchies are reported difficult to implement – require clear strategic framework, implementa/on and change management planning and delivery of the transforma/on to ensure success.

PART FOUR

Transformation – how do we implement a heterarchic PEACE Culture Model and strategy for change?

In this Sec6on – A Way Forward: ! Understanding the implica/ons of implemen/ng heterarchy ! Research and Development of Heterarchic Framework ! Developing Social Cultural Values Heuris/cs ! Applying the PEACE model to Crea/ve Community, enabling technology for economic func/on and KNOWLEDGE society transforma/on (Sustainability and Equity) ! Building GLOCAL-­‐GLOBAL rela/onships for heterarchic expansion and market profitability. ! Valida/ng, Refining and Expanding the Model

Understanding Implica6ons of Implemen6ng Heterarchy: ! Research, review relevant theore/cal models of heterarchy; ! Compara/vely analyze PEACE blue print design and evaluate its implementa/on feasibility. ! Iden/fy issues and risk, mi/gate, resolve and develop con/ngency ! Formalize contextual strategy that is geographically relevant for ini/al pilot or roll out.

Research and Development: ! Research and Review for Design and Development – Planning and Assessment Models ! Stakeholder and En/ty Rela/onship Models ! Environmental Impact and Sustainability Models ! Requirements assessment for detailed heterarchic architectural design specifica/on ! Assessment for defining Cultural Artefacts and Social Cultural Values Heuris/cs for models of culture diffusion, exchange and learning assimila/on ! Competency and Needs analysis; planning informa/on, learning and adap/ve change a_ributes for crea/ve industries support ! Repor/ng Research and Development Outcomes, Planning transforma/on and PEACE model implementa/on as crea/ve economy.

Implementa6on of Transforma6on:

! Design and development of enabling technology (primarily ICT), management, educa/on and commercial mentoring services to support the crea/ve industries opera/ng in PEACE heterarchy. ! Includes Communica/ons and Knowledge Management ! Includes web-­‐based marke/ng and adver/sing, e-­‐ commerce channel distribu/on network that supports the PEACE model infrastructure. ! Ini/al heterarchic rela/onship collabora/on and agreements – roll out transforma/on strategy for heterarchy primary stakeholders and culture adop/on. ! Ongoing valida/on and refinement of PEACE heterarchy architectural model and opera/onal framework. ! Developing and extending rela/onships in expanding markets – regional and global for the purpose of extending the heterarchy economic, educa/onal and cultural aims.

SUSTAINABILITY BUSINESS WEB PORTAL – RETURNS PROFITS TO PEACE CLUSTER COMMUNITIES Profits from sales, marketing and advertising return to philanthropy and to communities who participate REGENERATION

Why Technology Web Model?

A virtual Creative Economy PEACE Heterarchy gives Local to Global Enabling Infrastructure ! Leverages Sales & Advertising Power ! Provides Communications & Knowledge Base ! Raises Visibility of Creative Economies

PART FIVE Open Forum

Crea6ve Economies Presenta6on Topics Covered: ! The Context of Economy ! The Defini/on of Crea/ve Economy ! The Global and Local Implica/ons ! Contextual Needs and Strategies " Includes Sustainability and Equity " Includes PEACE Culture Model " Includes Heterarchy Frameworks

! Strategy and Change Management