VISUAL IDENTITY FOR RESONANCE
Viviana Maria Puica
WHAT IS THE CORE IDEA?
Bridging the gap between Estonianculturalidentity and contemporaryclubculture, Resonance creates a space where tradition inspires innovation. The club offers a multisensoryexperience through sounds, visuals and community, fostering a deep connection between the attendees and the club itself.
The keythemes of the concept are: cultural heritage as foundation transformed into a modern aesthetic. The club speaks to the modern individual who craves meaningful experiences while celebrating the collective energy of a shared dance floor.
A harmonious blend of heritage and modernity, with a focus on mystery and inclusivity, encouraging self-expression and community.
Syne Mono
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Syne Mono
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Darker Grotesque
Regular / Medium
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Sans Serif font (reworked in Illustrator)
Designed to encapsulate the brand’s identity by blending heritage, modernity, and symbolism into a bold mark.
Sleek, modern Sans Serif font that embodies strength and elegance.
Designed to retain clarity and scalability, scaled according to social media format to large-scale advertisement.
The lion symbol anchors the visual identity, appearing in three different colour variations.
The design pays homage to Estonia’s ‘Coat of Arms’ shield, infusing tradition into a contemporary aesthetic.
Represents core values of Resonance, authenticity, strength, and individuality.
A nod to Estonia’s nature-inspired folk motifs, the star symbolizes connection and belonging.
Resonance = Intensification of music by vibration
Minimalist, harmonious, geometric design language to reflect modern aesthetics.
Adaptable across digital & print platforms.
Peggy Gou Octa Octa
Viviana Maria Puica