A project which is exciting in terms of its scope as well as in its technical and sociological constraints since it concerned McDonald's returning to its founding myth: familial fast food. If the brand was originally founded on the family, its image has little by little slid towards a more urban and adolescent tone. A return therefore to McDo's DNA with this new interior design that Patrick Norguet, literally and figuratively, matches with getting back to roots. The plant metaphor, with its branching development, this root common to the brand and to the family, is transformed here into an architecture which is transversal and expansive: birch plywood takes root and
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the luminous ambiance and the quality of the acoustics are exceptionally meticulous and offer customers a comfort which is rare today, whilst the quest for a certain radical nature is revealed through the choice of materials (plywood, sheet metal,
materials (plywood, sheet metal, concrete, etc.), tested in conditions of heavy passage to respond to the constraints of such a popular restaurant. Patrick Norguet, literally and figuratively, matches with getting back to roots on the side
“Patrick Norguet, literal y figurativamente, coincide con volver a las raíces de un nuevo diseño estructural.” concrete, etc.), tested in conditions of heavy passage to respond to the constraints of such a popular restaurant. Henceforth, a mother can settle with her offspring at a table. If the brand was originally founded on the family, its image has little by little slid towards a more urban and adolescent tone.
concrete, etc.), tested in conditions of heavy passage to respond to the constraints of such a popular restaurant. Henceforth, a mother can settle with her offspring at a table. If the brand was originally founded on the family, its image has little by little slid towards a more urban and adolescent tone.