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Marketing communications through print on paper – one of many options If we look back, so much have happened. In 1973 there was only one option if you wanted to market your company: print! Ads, flyers, brochures, always print on paper. There was no other way to communicate. No television or radio commercials, no Internet or smartphones. It wasn’t until 1990 that we had commercialized TV in Sweden produced by TV4, something which TV3 began by satellite in the late 80s.
40 PERCENT OF THE BUDGET Today we live in a completely different world where numerous marketing channels compete about the brand owners’ money. The share that is being spent is the same now as before, roughly 40 percent of the company budget. Within the 40 percent all the costs gather that involve printing, packaging (product, display and transport packaging) and promotion. The quota of money is just as big, but many more actors play the game these days. It’s a constant competition and rivalry for this so called 40-crown, the 40 percent of the client’s budget. Which media channel gets which part? Who will be the winner and who will be the loser? It’s about the experience you can provide for each invested dime, ROMI – Return of Marketing Investment. Whoever brings back the highest value will acquire the biggest piece of the pie.
VISIONS AND TRANSMISSIONS
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