VISIONS & TRANSMISSIONS. Printing - an industry in transition

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25. Education

When my kids grew up, there were designated computer-classrooms at their school. Today, everyone has his or her own computer. Today’s students use the computer primarily as a reference book via Google and Wikipedia. They do better and more complex presentations thanks to the never-ending stream of information available online. But one crucial piece is still missing, where the graphic industry has a key role to play, and that is to combine printed matters with the digital world.

GIVE STUDENTS AN EXPERIENCE In the school context, experiences are still missing! Clearly we must give young people the chance of experiencing new knowledge. There is a difference between reading or experiencing information. Information is retrieved electronically from the computer, no doubt. But then you have to understand and maybe present it to others, a shared experience. The printed physical information has a huge advantage when it comes to understanding and it shortens the time of learning significantly. It appeals to more senses, increases the value and the prospect of learning. The time spent on a course is an important factor, as is the level of education. A lot of things are lacking in today’s educational system. What is, for example, the goal of each level (or kind) of school? Primary schools, middle schools, high schools, universities, and vocational education – you must define the target. Grades are all very well; of course there is a need to see results. But what is the objective of each student’s knowledge

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