A2N Brand Guidelines 2020

A2N Brand Guidelines 2020 Made by Visual Minds

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A2N Brand Guidelines 2020

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Welcome Guideline Introduction

The Guideline Introduction

Contact

These guidelines describe the visual and verbal elements that represent A2N corporate identity. This includes our name, brandmark and other elements such as color, type and graphics.

Sending a consistent and controlled message of who we are is essential to presenting a strong, unified image of our brand.

These guidelines reflect A2N commitment to quality, consistency and style. The A2N brand, including the logo, name, colors and

Address:

identifying elements, are valuable company assets.

Blv. Bajram Curri, Tek pallati me shigjeta, Ngjitur me Karburant

Each of us is responsible for protecting the companyâ&#x20AC;&#x2122;s interests by

Kastrati, Tirane, Albania

preventing unauthorized or incorrect use of the A2N name and marks.

Online: info@a2n.al www.a2n.al

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Content Brand Guidelines 2020

I.

About us

04

II. Visual Basic

06

III. Logo and Logo Guidelines

08

IV. Corporate Typography

10

V. Corporate Colors

14

VI. Stationery 16 VII. Correct Placement

18

VIII. Web Grid

20

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A2N Brand Guidelines 2020

Introduction About our A2N

A2N Termoklima The company A2N Termoklima comes as a representative of Hitachi Inspire and Haier products in the heating-cooling systems, with which they will create in advance. Today it grows and is marked all over the globe and in a problem in every aspect of daily life. The company has created comfortable and productive environments, regardless of climates, creating heating-cooling systems to protect your health and your well-being.

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Our basis of competition is our quality and fairness to our customers.it

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Visual Basics The A2N Logo

The Corporate Logo.

The A2N Masterbrand or Corporate Logo comprises two elements,

The Logo Type has been carefully chosen for its modern and yet

the logo symbol and logo type. The Logo Symbol is a powerful

refined, highly legible style, which has been further enhanced by

image evoking the culture of design services - the connection

the use of lower case letters. The typeface of A2N is ADAM.CG PRO

between the strength of communication and the different points

and has also been chosen to compliment and balance perfectly

that influence.

with the logo symbol.

The Logo Symbol.

The Logo Title.

Consists of a powerful element evoking the culture of Termoclima

Carefully chosen for its modern and refined, highly legible style,

services and a dark red or white square background.

The font that is used here is ADAM.CG PRO

Logo Dark Version

Company Title 100 % size

Logo Light Version

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Especially & Passionated

Lively & Sustainable

Attentively & Thoughtful

Peerlessly & Professional

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Visual Basics The A2N Logo

The Construction It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest any other graphic element or message can be positioned in relation to the mark.of the the symbol itself and our company name â&#x20AC;&#x201C; they have a fixed relationship that should never be changed in any way.

The Clearspace Clearspace Whenever you use the logo, it should be surrounded

Clearspace Full Logomark

/2 x

/2 x

1

1

x

with clear space to ensure its visibility and impact.

No graphic elements of any kind should invade this

// xx

1 1 2 2

/2 x

1

zone.

Clearspace Single Logomark

Computation To work out the clearspace take the height of the

/2 x

1

/2 x

1

1

/2 x

logo and divide it in half. x

(Clearspace = Height / 2).

1

/2 x

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Visual Basics The A2N Logo

Logo A

Logo B

Logo C

Logo D

Colored Background

Gray Background

Dark Background

White Background

Minimum logo sizes

Full Logo Minimum Size: 5 mm x 5 mm

Logo Symbol Minimum Size: 5 mm x 5 mm

Whenever you use the logo, it should be used with a minimum height of 12 mm.

The clear space is additional to the logo height to ensure its visibility.

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Typography Primary Font

Fira Sans

Š

A serif family font

Primary Font

Designer

Fira Sans

Erik Spiekermann

Fira Sans (initially called Feura Sans) is a humanist sans-serif

by Spiekermann in the late 1980s which is used as the brand

typeface designed by Erik Spiekermann, Ralph du Carrois,

typeface of the Mozilla Foundation.

Anja Meiners and Botio Nikoltchev of Carrois Type Design for

In its initial 2013 release, Fira Sans was available in four

the Firefox OS.

weights with corresponding italics: light, regular, medium, and bold. In May 2014, the number of weights was increased

Fira was released in 2013 initially under the Apache License

to 16. In 2015, Mozilla added a condensed style. The family has

and later reissued under the SIL Open Font License. It is

a large character set including text figures and small caps.

closely related to the Meta typeface designed and developed

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Typography Font Styles

Font Name

Primary Corporate Font : Fira Sans

Bold

A

Figures

Special Charactes

C

D

E

F

G

H

I

J

K

L

M

j

k

l

m

N

O

P

Q

R

S

T

U

V

W

n

o

p

q

r

s

t

u

v

w

A

B

C

D

E

F

G

I

J

K

L

M

N

O

P

Q

R

S

T

V

W

X

Y

Z

a

b

c

d

e

f

g

j

k

l

m

n

o

p

q

r

s

t

w

x

y

a

Regular

B b

c

d

e

f

g

h

i

H U h

i

u

v

X x

Y y

Z

z

z

0 1 2 3 4 5 6 7 8 9 0 !

“

§

$

%

&

:

¡

“

¶

¢

[

«

∑

€

®

†

Ω

æ

œ

@

∆

º

ª

/

(

] ¨ ©

ƒ

)

=

?

`

;

|

{

}

≠

¿

‘

⁄

ø

π

•

±

‘

¥

≈

ç

∂

‚

å

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Typography Typographic Font Hierarchy

Context Text

Caption Text

and inner Headlines

A2N Typo.

Fira Sans Light 7 pt Type / 10 pt Leading

Copy Text

A2N Typo.

Fira Sans Light 10 pt Type / 14 pt Leading

Headlines Copytext

A2N Typo.

Fira Sans Bold 12 pt Type / 15 pt Leading

Sublines Sections

A2N Typo.

Fira Sans Bold 16 pt Type / 20 pt Leading

Headlines and

Headlines and Title

Typobreaks

A2N Typo.

Fira Sans Bold 21 pt Type / 25 pt Leading

Big Sequencer Title

A2N Headline Fira Sans Bold

38 pt Type / 38 pt Leading

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Typography in Perfection.

Typographic hierarchy creates contrast between elements.

There are a variety of ways you can create a sense of hierarchy.

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Color Codes Primary Color System

Primary Color A

Primary Color B

Dark Red

Blue

Print Color Codes

Print Color Codes CMYK : C5

Brand Color System.

Color plays an important role in the

M100 Y85 K1

CMYK : C91 M57 Y7

Pantone : 199C

Pantone : 660C

HKS

HKS

: 23E

: 42E

Primary Color A.

Primary Color A.

Dark Red

Blue

Web Color Codes

Web Color Codes

Radius Corp. corporate identity program.

RGB : R238

RGB : R42

The colors below are recommendations

G48

G110

B66

B187

for various media.

Web : #ee3042

Web : #2a6ebb

A palette of primary colors has been developed, which comprise the â&#x20AC;&#x153;One Voiceâ&#x20AC;? color scheme. Consistent use of these colors will contribute to the cohesive

and

harmonious

look

of

the Radius brand identity across all relevant media.

Check with your designer or printer when using the corporate colors and that they will be always be consistent.

K1

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Color Codes Secondary Color System

Secondary Color A

Secondary Color B

Secondary Color C

Secondary Color D

Custom Violet

Red Rose

Marin

Gray

Print Color Codes

Print Color Codes

Print Color Codes

Print Color Codes

CMYK : C000 M020 Y100 K000

CMYK : C000 M020 Y100 K000

CMYK : C000 M020 Y100 K000

CMYK : C000 M020 Y100 K000

Pantone : 297C

Pantone : 297C

Pantone : 297C

Pantone : 297C

HKS

HKS

HKS

HKS

: 02K

: 02K

: 02K

: 02K

Secondary Color A.

Secondary Color B.

Secondary Color C.

Secondary Color D.

Violet

Red Rose

Marin

Gray

Web Color Codes

Web Color Codes

Web Color Codes

Web Color Codes

RGB : R000

RGB : R000

RGB : R000

RGB : R000

G000

G000

G000

G000

B000

B000

B000

B000

Web : #000000

Web : #000000

Web : #000000

Web : #000000

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Print Communication Corporate Stationery System

Stationery is a primary means of communication and it is

size and content for different regions of the world. This section

essential that every application be a consistent reflection of

illustrates approved layouts for standard Albania business

our corporate identity.

stationery.

There is only one approved design format for all corporate and

It includes specifications for typography, color, printing

business unit stationery, although there are slight variations in

method, paper stock.

Letterhead

Parameter Dimensions:

Print:

DIN A4

CMYK Offset

Paper Weight: 100 g/m2

This shows the approved layout with the primary elements of the Radius stationery system for the frontside of letterheads.

Usage: The corporate letterhead will be used for all official external communication of Radius company.

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Company envelope This shows the approved layout with the primary elements of the Radius stationery system for envelopes.

Living economy.

Parameter Dimensions: Main Avenue, 7th New York, United States

Din A4 210 x 297 mm DL 210 x 105 mm

T. 04 23 4567 8901 F. 04 23 4567 89 info@a2n.al www.a2n.al

Paper Weight: 120 g/m2

Business Cards

Parameter Dimensions:

Print:

85 x 55 mm

CMYK Offset

Paper Weight: 350 g/m2

This shows the approved layouts with the primary elements of the Radius stationery system for business cards.

Usage: Corporate business cards will be used for all official contact and external communication company.

of

Radius

Studio

info@a2n.al www.a2n.al

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A2N Brand Guidelines 2020

Visual Basics The A2N Logo

The height of cultivation always runs to simplicity.

Design is your answer.

Place your Logo in the correct way.

Explanation.

To place the A2N logo in the correct way please use one of the approved styles that are shown on the right. To place the A2N logo in other ways is not allowed.

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Visual Basics Correct Logo Placement

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Visual Basics Web Grid System

Desktop

www.a2n.al

Newsletter

Enter your mail address here

Newsletter

Enter your mail address here

Web grid system. www.a2n.al

Screen grid This shows approved layouts with a responsive grid for a 16:9 Screen of our website.

about

This will be applicable for websites, landing pages etc.

Responsive screen grid This is an example of a grid for mobile phones.

Clients.

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Visual Basics Responsive Grid System

Mobile grid system.

The responsive layout grid adapts to screen size and orientation, ensuring consistency across layouts.

Mobile

About us

Clients

Contact

Tablet

Brand Guidelines 2020

Contact +355 68 90 99 009 Blv. Bajram Curri, Tek pallati me shigjeta, Ngjitur me Karburant Kastrati, Tirane, Albania Company Name :

A2N