Welcome to Visual_USA_Intro

GROU P

GLOBAL INDEPENDENT

MINORITY-OWNED

About US

100 people in 5 continents, immersed in the nuances of each marketplace.

Mexico City

Miami

Atlanta

Madrid

Bogotá

Santiago

Buenos Aires

Adapting and evolving as the needs of shoppers and brands change around us.

Johannesburg

Dubai

WHAT WE DO

We convert shoppers into buyers using an omnichannel approach, considering all touchpoints of the commerce experience and using the appropriate message, medium and technology to reach them.

GET TO KNOW US

Founded in 1986 in Mexico Supporting

Notable client partners

Our Capabilities

End-to-end Integrated Campaigns

Physical + Digital + Social

Customer Strategy and Marketing

Content Production

∙ US Hispanic Marketing

Ecommerce Strategy and Digital Planning

Customer Journey Analysis

Industry research / Benchmarking

∙

On + Offline Brand Experiences

Digital Integration

Retail Experience Design

Content Production

EXPERIENTIAL PROMOTIONS

Transactional Ideas

Customer Implementation

Social Integration

Content Production

DESIGN & INNOVATION

Emerging Technology

Visual Identity System

Packaging & Structural Design

Content Production

RETAIL MEDIA

Strategy, Optimization, Implementation and Management for Media Campaigns for Retailers

PRODUCTS & PLATFORMS

∙ Web responsive and native applications

UX / UI Development

CRM and Loyalty

Content Strategy and Optimization

Auditing, Insights, and Performance Optimization

CONTENT

∙ Content Strategy and Optimization

Media and Content Distribution

Digital Paid Media

Data Analytics

Performance Campaigns and Branded Content

Bumble Bee Shoppable Recipe Digital Experience

WHY

Lunch had become a skipped meal, but with the pandemic consumers were seeking quick and healthy at-home meal solutions again. There was an age-old misperception about the canned seafood category (what is it? How do you serve/eat it?), and consumers didn’t recognize the health benefits tuna could provide.

WHAT

Demystify the category perception by bringing new consumers in through approachable recipes.

HOW

Producing a shoppable recipe program that connects the online and offline Bumble Bee brand experience through scannable POS. Bringing shoppers into the aisle and offering them an easy, delicious lunchtime recipe that they could shop for while in the store, then use our tools to make it at home.

Experiential

Shopping list shows a recognizable icon of each ingredient

When tapping on Bumble Bee products, a pop-up opens with products video. By tapping the x the window will close.

QR ACTIVATION IN STORE EXPERIENCE ALBACORE UX

The ingredient will be checked, assuming you already put it in your cart. At the bottom you will find two buttons: Go to recipe or Watch video.

You will be finally taken to the recipe at bumblebee.com

Fanta & Día de los Muertos Chatbot

WHY

Fanta invests in Halloween each year to drive sales with shoppers, However this holiday doesn’t resonate as strongly with Hispanic consumers who over-index in the brand consumption.

WHAT

Día de los Muertos is the perfect occasion to connect to this target with authenticity, and the brand can help pass down the traditions of the celebration to generations in a fun way.

HOW

Designed a limited-edition pack where shoppers could scan and open up a chatbot conversation with 4 characters from Mexican folklore on their phones. The bilingual experience used the brand’s humorous tone, educating shoppers and rewarding them for participating.

SCAN AND DECOR YOUR OFR

SCAN AND DE YOUR

Y

FIFA WORLD CUP 2022

NORTH AMERICA REGIONAL TOOLKIT

WHY

After releasing the Global FIFA World Cup Shopper Toolkit, local markets came to us with specific needs to customize their programs based on the global strategy and campaign idea.

WHAT

We needed to double-click on a market-specific strategy and activation tools for the North American commercial calendar, consumption occasions and consumer target.

HOW

We provided customized tools including: retouching multi-ethnic photography, adapting POS messaging, creating a social and digital toolkit, plus developing key customer campaigns and Hispanic retailer programs.

A stadium in homeevery

THE IMAGERY

We customized the photos to fit -not just the correct packs and SKUs - but the diverse multiethnic demographic for the Canadian and US markets, which was not considered in the original photo shoot.

Gold Peak & Message Transcreation

WHY

Make Gold Peak the number 1 iced tea by finding its authentic foothold in Hispanic culture, and bring the “Stay Gold” messaging campaign to life for this audience.

WHAT

Understand the connection between our consumer and the product. Develop messaging to connect emotionally with Capitalize Hispanic shoppers as the Lowercase “brand” relaunches its positioning.

HOW

We first evaluated consumer insights to understand the relationship between them and this brand.

We developed a simple method of communicating the “Stay Gold” tagline and maintaining the cues to the brand’s new gold bottle. We offered solutions to convey English idioms in Spanish.

WE DON’T SIMPLY TRANSLATE THE COPY, WE TRANS-CREATE THE MESSAGE INTO A CULTURALLY APPROPRIATE COMMUNICATION.

“WE DON’T TRANSLATE, WE TRANS-CREATE”

Flavored RTD teas have nearly doubled the weekly consumption penetration of unflavored tea. Hispanics rate taste sensations higher than non-Hispanic Whites.

Pancho’s Cheese Dip Omnichannel Brand Experience

WHY

We needed to increase brand awareness and trial for Pancho’s Cheese Dip through an omnichannel activation plan. Our goal: to support the journey to become the #1 refrigerated queso dip brand as Pancho’s expanded distribution across the U.S.

WHAT

We built a strategic approach for the brand leveraging their new brand identity and positioning. Our responsibilities included:

• Social media strategy

• Content production

• Community management

• Content creator management

· Shopper strategy

• Retailer execution toolkit

• E-commerce optimization

· Website creation

HOW

• Shaking things up on social

• Developing custom solutions for retail partners and deploying trial-driving activations

• Optimizing e-commerce and launching a new website

SHAKING THINGS UP ON SOCIAL

Activated tactics to get community more engaged and open the dialogue for feedback.

Regular announcements of new retailer distributions, driving social users to their local store for purchase.

Created an iconic brand persona and shifted communications tone to match.

Initiated social listening and responsive community management.

Explored and measured different content types to understand what resonated.

Partnered and managed micro-influencers to reach new audiences with organic content.

DEVELOPING CUSTOM SOLUTIONS FOR RETAIL PARTNERS

OPTIMIZING E-COMMERCE

Sazerac’s 99 Brand Summer Seltzer Program

WHY

Millennial consumers were more eager than ever before to get back out and socialize during the summer season and were often topping off their hard seltzers with flavored liquors to get the party started.

WHAT

Create a 360 program that would appeal emotionally to this consumer, using promotional hooks as incentive to stock up on the portfolio of 99 Brand for their seltzer top-off behaviors.

HOW

Develop a seasonal program with cues to 90s nostalgia, including fun gifts-with-purchase and promo offers that drive transactions. Design disruptive modular solutions to fit each channel and retailer space.

Topo Chico Integrated Omnichannel Ecosystem

WHY

Consumers are super-fans of sparkling mineral water Topo Chico, but the brand’s formula for growth is marketing in a non-traditional way. It became necessary to build stronger connections outside the store that ultimately drive to purchase and trial.

WHAT

Use a calendar approach to communicate to shoppers around occasions that resonate with them and fit the brand’s consumption rituals.

HOW

Created campaigns based on micro-holidays that have a purposeful role for Topo Chico. Map out the shopper journey so the brand communication and all activations are driving discovery and trial across every channel on and offline.

AMPLIFYING TOPO PICNICS

MEDIA

BLOG POSTS

Create awareness of the program and citing picnic trends, driving connections by prompting consumers to consider: “What’s inside your picnic bag?”

TIKTOK & INSTAGRAM

TOPO & FRIENDS

Collaborate with Influencers to feature their authentic posts and videos showing what’s inside their own picnic bags, providing tips and content around enjoying any picnic occasion with Topo Chico.

TOPO CHICO WEBSITE WEBPAGE

Designing a dedicated webpage with curated content around tips, recipes and hottest picnic spots

E-COMMERCE D2C & RETAILER

Limited time offer… Order a Topo Chico case and get a free picnic tote bag!

IT WORKS how

In-Store

QR CODE on POS

takes shoppers to curated section on Topo website featuring how to Topo with picnics.

GIFT

IN-STORE

Picnic tote bag to fill with Topo and picnic goodies

FSOP

TENT CARDS

Tent card at to-go counter: QR Code that take shoppers to the nearest picnic spots. Promo: add Topo Chico to your order and get branded picnic swag!

FIELD MARKETING

PICNIC EVENTS

Partner with picnic related activities that are already happening, for example Denver Picnic Company. Gather exclusive content from these partners and feature their experiences and tips in social and on the website.

Surviving the Holidays with Sazerac

WHY

“The Most Wonderful Time of the Year” is also the most stressful. Studies show that 80% of consumers find the holidays stressful. The pressure to be the perfect host, to find the right gifts, and attend all the gatherings is high…

So, what better way to beat holiday stress than with the Sazerac spirits portfolio – there is something for everyone to survive the holiday season. It’s a great opportunity to push trial and brand awareness through a transactional shopper program with an exclusive content giveaway.

Content Creation & Production

WHAT

We created and curated special holiday-occasion themed content featuring hosting tips, fun activities, holiday crafts, and most importantly a series of exclusive Sazerac cocktail recipes – all designed into a 30 page, 5-section Hosting Guide produced exclusively for the brand.

DRINK SPECIAL

FOOD RECIPES

CRAFTS & DECOR PARTY HACKS GAME IDEAS

Content Creation & Production

HOW

By scanning a QR on thematic POS that we developed for participating liquor stores, the shopper is directed to a landing site to download an exclusive Holiday hosting guide filled with content to beat the Holiday craze while driving trial and recipe experimentation with their portfolio of products.