Vismitha Yaji
Creative Portfolio
Introduction
About me
I'm a content strategist with a foundation in architecture and a passion for storytelling. I specialize in crafting engaging narratives across digital platforms, blending visuals and copy to connect with audiences. With experience in marketing, editorial work, and design tools, I thrive in roles where creativity meets strategy.
Vision
As a designer-turned-writer with a strong foundation in digital marketing, I specialize in creating editorial content that’s both thoughtful and strategically impactful. My work bridges storytelling and content strategy — combining sharp writing with audience insights, SEO, and platform-specific approaches to drive engagement. Whether tackling social stigma, culture, or media narratives, I focus on crafting pieces that not only spark meaningful conversations but are also positioned to reach and resonate with the right audience.
Work Experience
Digital & Social Media Marketing
Developed and executed multi-platform strategies that increased brand visibility and audience engagement across cultural and creative projects.
Event Marketing & Communication
Supported end-to-end event campaigns with a focus on messaging, branding, and cross-team coordination to streamline outreach and promotion.
Graphic Design & Visual Communication
Created clear, brand-aligned visuals and presentations that improved user experience and communication effectiveness.
Content Writing & Copyediting
Crafted SEO-friendly articles and editorial content, enhancing reader retention and reach through thoughtful, analytics-driven storytelling.
Sample Work
The following slides present selected samples from recent projects across content writing, digital campaigns, and graphic design. These few examples offer a glimpse into the creative direction, tone, and execution style reflected in past work.
digital campaigns.
Developed and managed digital campaigns in recent roles with a focus on creating engaging, relevant content across newsletters and social media platforms. Worked on writing posts that sparked interaction and designed platform-specific graphics to complement each message. Attention was given to audience trends and timing, resulting in a 22% increase in newsletter readership and a 25% rise in social media followers. Content strategy charts were maintained to ensure consistency and relevance, helping campaigns achieve stronger visibility and deeper engagement.
introvert, dear.
This article was a November 2023 edition pitch to the website Introvert, Dear which is an introvert say-and-do platform, open to express and build a trusting introvert community.
F o c u s K e y w o r d : S u r v i v a l
How To Survive the Hustle of a New City as An Introvert
To move and settle in a new bustling city is always a challenge. With the unseen flashing city lights and the hustle culture of a new town, it is not easy, especially for an introvert, to feel at ease quickly. While it may take some time to understand and adapt to the new culture, as an introvert, getting acquainted with the new customs seems more like a prolonged process.
Being an introvert, my shift to the Big Apple, New York, was truly a testimony to my survival instincts. The city itself is an epitome of wonder and befits the title- larger than life. Yet the massive skyline and towering Manhattan streets intimidated my positive attitude. All my life living in a metropolitan city, a change like this did not scare me; initially, however, the fright was after the latter. The simple subway system looked like a new language, while the ‘judgmental’ glares from my peers for not knowing about simple transactions or the city culture belittled me.
This is a written sample. Link to the entire article: https://introvertdear.com/news/how-tosurvive-moving-to-a-big-new-city-as-an-introvert/
magazine cover.
The promotional artwork was created for a local indie magazine centered on architecture and design, with the aim of sparking open dialogue among emerg and established designers. The piece was crafted to visually reflect themes of personal artistry, spatial identity, and creative process, and was featured as a centerpiece in a special issue that celebrated diverse design perspectives and experimental visual narratives.
