Tourism Report
September 2024
Annual Meeting
*Highest Revenue Growth in the State
*STR Report
From This Month’s Bookings
From This Year’s Bookings
Strategic Sales
• Newly Secured Events
• 2025 US Tennis, Adult 65+ Sectional Champs
• Successful Events
• IRONMAN 70.3 Washington Tri-Cities
• USSSA Latino World Series
• US Tennis Assn. PNW Sectionals
• USA Preps Softball
• Tri-City Raceway Fall Classic
• Richland Kennel Club Dog Show
• American Public Works Assn. WA Chapter
Effective Marketing
• Website Users 36,675
• Website Visitors 46,505 (94% new)
• Website Page Views 92,857, up 27% YOY
• 94% are new visitors
• New Website Launch
Awareness
Website Relaunch Highlights:
• Enhanced, intuitive navigation for a seamless user experience
• Strong, consistent brand personality
• Deeper emotional connection with users
• Clearly showcases key destination drivers
• Fresh content and updated imagery
• Streamlined font styles with cleaner, more organic design elements
• Fully bilingual functionality with English-to-Spanish translation
Awareness
• 8 pieces of media coverage
• 688k PR Impressions
• Social Media Performance
• Facebook 31,193 followers
• Instagram 16,635 followers
• LinkedIn 3,000 followers
• Digital Ad Impressions/Video Views
• IRONMAN Video Stats
• Facebook 35,589 plays
• Instagram 9,315 plays
• Total Minutes Viewed: 21,108
Destination Development
• B Reactor 80th Anniversary Celebration
• Washington Hospitality Assn. Govt. Affairs
• Tri-Cities Legislative Council Meetings
• Elected Officials Reception
• Richland PFD Visioning Project
• Port of Pasco/Kennewick Joint Commission
Community Engagement
Meaningful Operations
• State of Washington Tourism Conference
• WSDMO Board of Directors Meeting Vancouver, WA
• Destinations International Biz Ops Summit Spokane, WA
• New Marketing Communications Manager Alex Boecker
• Excellence in Service Award
• 2025 TPA Budget & Marketing Plan
