2009 - 2010 Sales and Marketing Plan

Page 5

Convention Competitive Set

Largest Single Facility Exhibit GSF (From TSW Major Exhibit Hall Directory)

Total Number Convention Hotel Rooms

Number of Daily Departures

Total Airport Passengers

ADR Year Ended Dec. 2008

(Reported by individual CVBs)

(From Individual airport Web sites )

(From Individu al airport Websites )

(From Smith Travel Research Unless Otherwise Noted)

Phoenix Denver

646,500 584,000

59,000 8,000

552 809

39,891,193 51,245,334

$124.79 $105.53

Reno Tahoe

381,000

15,590

67

4,434,638

**$78.63

Portland Vancouver, BC Seattle Austin San Jose Albuquerque Tucson Sacramento

315,000 315,000 268,000 246,000 223,000 167,562 147,000 134,000

23,000 10,000 9,000 30,500 8,000 16,500 15,800 15,000

225 289 428 133 149 112 61 137

14,299,234 17,852,459 32,196,528 9,039,075 9,717,717 6,467,263 4,225,869 9,982,427

$99.38 $136.72 $126.62 $110.07 $123.85 $74.89 $101.58 $101.21

* Ordered by largest single facility exhibit gsf ** Information from RSCVA Room Tax Department

Leisure Competitive Set These are similar cities and regions to Reno Tahoe that have common characteristics and attractions to offer visitors (e.g. abundant winter and or summer activities, western location, historical attractions, etc.) Specifically, Reno Tahoe boasts 18 world class ski resorts within 90 minutes of the Reno-Tahoe International Airport, while Salt Lake City and Vancouver offer exciting skiing and winter activities. Reno Tahoe is rich in historical offerings as is Albuquerque, Boise and Tucson. Palm Springs and Reno Tahoe offer great golf experiences and a diverse arts and culture scene. Albuquerque Boise Palm Springs Salt Lake City Tucson Vancouver, BC

RSCVA 2009-2010 Marketing and Sales Plan-Draft

4

7/24/09


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