c. Develop a recommendation for consideration and adoption by the RSCVA Board of Directors in Q3 FY 09-10 regarding the Special Event Program and any potential improvements. Measurements: • Complete review of program in the second quarter of FY 09-10, prepare recommendations for the RSCVA Board of Director’s by the end of the third quarter of FY 09-10. 4. Oversee production of RSCVA-partnered special events. a. Partner with the University of Nevada to successfully execute the 2010 Western Athletic Conference (WAC) Tournament while improving financial performance over the 2009 tournament i. Maintain accurate budget while increasing sponsorship sales, maintaining ticket sales and decreasing overall expenses to produce a profitable tournament. ii. Create a planning timeline with clearly defined duties and conduct regular meetings with all vested parties (RSCVA, University of Nevada, Wolf Pack Sports, and Western Athletic Conference). iii. Work closely with the Western Athletic Conference, University of Nevada, and Lawlor Events Center to create effective marketing programs that maximize event ticket sales. b. Work with Interkultur and Artown in advance of the American International Choral Competition and Festival to be held in Reno, NV in May of 2011. i. Develop and implement fundraising program to be executed in FY 09-10 in order to achieve contracted fee schedule. ii. Partner with Artown to develop production program for the planning of the 2011 event. Measurements: • Execution of successful and profitable 2010 WAC Tournament event achieving all financial performance measurements, development of successful fundraising program for 2011 ICC event that meets the RSCVA’s fiscal responsibilities in FY 09-10 & FY10-11 and development of a production plan for the 2011 ICC event.
RSCVA 2009-2010 Marketing and Sales Plan-Draft
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