An Unprecedented Year in Review ANNUAL REPORT 2020
A Year in Review from the President & C EO Dear Partners & Stakeholders: 2020, the year of unprecedented challenges. A year like no other. Typically, the Annual Report communicates to you the accomplishments from the previous 12 months touting the growth of overnight travel, sales and marketing stats and figures, certifications, and partner programs. The circumstances of 2020 changed that approach. There is no way we could have predicted what has happened. The JCVB made pivotal moves in the early days of COVID-19 and throughout the course of this pandemic to lessen the blow. We put together a timeline, a “Dear Diary” if you will, of the strategic moves we employed along with each step of the crisis to present the 2020 Annual Report. We were watching COVID-19 before it made its way to our shores when the initial travel ban was put in place, and as it moved into the United States, we added information relative to COVID-19 to our website on March 5, just 4 days prior to the first case reported in Louisiana. By March 18, updates related to COVID-19, as well as available restaurant service and hotel closures, were being made to our website. Ten days after the first case in Louisiana was reported, our board of directors made an unprecedented move to waive dues for all members for 2020, that was three days prior to the statewide stay-at-home order. One week later we launched the Jefferson Parish Strong webpage. Throughout March, we made extraordinary shifts toward community engagement and advocacy on behalf of our partners and industry. We adjusted our advertising strategies and we made over 500 partner outreach calls over the second half of March, communicating and assessing the needs of our partners. We engaged with partners and non-partners alike to offer crucial updates and guidance. The JCVB team began the webinar marathon of participating in every industry related webinar on a national, state, regional, and local level to leave no stone unturned. The JCVB sales team completely shifted to reschedule as much business on the books as possible and to find any possible business related to the crisis including first responders, hospitals, traveling nurses, and the military. These 375 calls did not earn immediate results but proved vital to drive future hotel stays as the months progressed.
As the pandemic evolved, we continued to add layers to our efforts. From supporting local restaurants with the creation of jeffersontogo.com and the development of the Stay & Save and Staycation promotions to virtual membership meetings, travel media outreach and convening our Sports Advisory Council, who discussed the medical logistics for the safe return of sports and how we could support our clients and facilities, our team remained steadfast in its commitment. The sales team began to engage festival organizers and continued to pursue the newfound COVID-19 related market, and when the time was right, we initiated recovery messaging for social media channels and refocused on sales outreach expanding to the Corporate, Association and Reunion markets. New outdoor campaigns and the launch of the Let’s Go There campaign in partnership with U.S. Travel Association advanced our efforts. We created the Visit Jefferson Parish Clean & Safe Pledge, a free confidence-boosting initiative that was launched as a community-wide program to enable all businesses in every industry across Jefferson Parish to showcase their commitment to the health and safety of the community and their patrons. The JCVB will continue to advocate on behalf of our industry and pursue every opportunity. We are working hard so that as the COVID - 19 related business fades, we have group and leisure business to replace it. Thank you for your dedication and persistence throughout this pandemic. We are honored to make Jefferson the safe option for leisure, business, group, and sports-event travel. We are a resilient industry, and we are Jefferson Parish strong! All the best,
Violet Peters, CDME President & CEO
2020 JEFFERSON CONVENTION & VISITORS BUREAU, INC. BOARD OF DIRECTORS Thank you to the 2020 Board of Directors for their time, talent and leadership during a year filled with unprecedented challenges.
EXECUTIVE COMMITTEE FRANCISCO CHRISTIAN, Chair | Managing Partner, Taylored Hospitality Solutions LYDIA FOLSE , Vice Chair | General Manager, Alario Center TODD LOUP, Treasurer | Director of Sales, DoubleTree by Hilton New Orleans Airport RYAN BRAUN, Secretary | General Manager, Hampton Inn & Suites New Orleans - Elmwood BRETT BARES, Member-at-Large | Director of Sales & Marketing, Airboat Adventures, LLC TRICIA PHILLPOTT, Member-at-Large | General Manager/Leasing Manager, Lakeside Shopping Center VIOLET PETER S, President & CEO | Jefferson Convention & Visitors Bureau, Inc.
DIRECTORS TROY ALDRICH, General Manager | Country Inn & Suites by Radisson, Metairie SCOTT ALEXANDER, Chief Operating Officer | NOLA Gold Rugby KEVIN BARONI, General Manager | Pontchartrain Convention and Civic Center DAVID BARRECA , Owner | Barreca's Food Services, LLC KRISTINA BENNETT - HOLMES, Deputy Director of Aviation-Commercial Development | Louis Armstrong New Orleans International Airport CHRIS BONFANTI, General Manager | New Orleans Marriott Metairie at Lakeway SHANNON HAMM, Director of Sales & Marketing | Hotard Coaches, Inc. DARREN MARTINO, Division On Premise Sales Manager | Crescent City Coca-Cola Bottling Company UNITED BROOKE ZAR, Owner/Operator | Restaurant des Familles
COMMUNITY REPRESENTATIVES RONNIE GAUTHREAUX, Tourism Coordinator | Gretna Office of Tourism LORI GUIN, Museum Curator | Westwego Historical Museum TODD MURPHY, President | Jefferson Chamber of Commerce DONNA RUSSO, Director | Jefferson Parish Citizen's Affairs
1/1/20 1/6/20
JANUARY
JANUARY
NCAA Allstate Sugar Bowl, Georgia Bulldogs vs. Baylor Bears
Twelfth Night/beginning of Carnival Season
1/2/20
1/17/20
JANUARY
JANUARY Lifeway Christian Resources Conference
Allstate Sugar Bowl National Prep Basketball Classic
1 ,1 3 4 R O O M NI GH TS contracted for the present year 43 4 CLIENT OUTREACH CALLS SALES STRATEGY: AAU Sporting Events, Weddings/Reunions, Tour, and Travel
GROUP TRADESHOWS: New Orleans Bride American Bus Association Religious Conference Management Association LEISURE TRAVEL TRADESHOW: Travel South
MARKETING STRATEGY: Focus on Family-Friendly Attractions and Amenities, Niche/Special-Interest, Mardi Gras, and Family Gras Group Marketing Focus on Sporting Events/ Tournaments, Small Market Meetings and Social Events PARTNER & STAKEHOLDER COMMUNICATION: • 286 Partner Outreach Calls and Correspondence • Membership Renewal Invoicing
MEDIA MENTIONS: HBC Outdoors (Hammocks, Biking and Camping) Featured: Airboat Adventures, LLC Hi Travel Tales Featured: Louisiana Oyster Trail
1 , 46 4
room nights contracted
with 1,084 for the present year
B O O K IN G PACE IS AT
15,103 UP 13% YEAR OVER YEAR 322 CLIENT OUTREACH CALLS SALES STRATEGY: Fishing, Cheer/Dance, Association, and Religious Markets MARKETING STRATEGY: Continued Focus on Family-Friendly Attractions and Amenities, Niche/SpecialInterest, Spring Events Group Marketing Focus on Sporting Events/ Tournaments, Small Market Meetings and Social Events PARTNER & STAKEHOLDER COMMUNICATION: • 183 Partner Outreach Calls & Correspondence
MEDIA MENTIONS: Going on Faith Magazine Feature: Jefferson Parish Krewe of Argus Parade/Louisiana Feed Your Soul float
2/7/20
FEBRUARY
2/15/20 Disney Wonder Cruise Ship’s inaugural visit to New Orleans
FEBRUARY Red Bull Rallycross/BMX
2/6/20
2/12/20
2/25/20
FEBRUARY
FEBRUARY
FEBRUARY
Big Easy Classic College Softball Tournament
Family Gras weekend begins
Mardi Gras Day
3/18/20
MARCH
3/10/20
3/5/20
MARCH
MARCH
Last in-person JCVB Member Breakfast Meeting before COVID-19 3/11/20 Louisiana Declaration of Public Health Emergency 3/13/20 Public gatherings limited to 250 or less, schools closed
Launched COVID-19 information page
Began daily updates to JCVB website outlining available restaurant service & hotel closures
3/9/20
3/17/20
3/19/20
MARCH
MARCH
MARCH
• Public gatherings
limited to 50 or less
• Jazz Fest postponed to the Fall
• CLOSED: gambling, theaters, bars, bowling alleys, fitness centers, and gyms
First COVID-19 case reported in Louisiana
• No on-premise
consumption of F&B, hotels can provide room service only
JCVB Board of Directors waive membership dues for 2020
3/27/20
7 HOTELS CLOSED
MARCH
in JP representing 1,044 rooms
4,727 JCVB GROUP NIGHTS CANCELLED 3 7 5 C L I E N T O U T R E AC H
Sales Calls between 3/10 - 3/31
Jefferson Parish STRONG page launched with #JeffersonParishStrong
SALES STRATEGY: First Responders, Hospitals, Military, Existing Business, Rescheduling Cancellations DIGITAL/SOCIAL STRATEGY:
3/22/20
BY THE END OF
MARCH
MARCH
• Statewide Stay-AtHome order issued
• State office buildings closed to public
• Public gatherings
limited to 9 or less
• CLOSED: All places of public amusement indoor & outdoor
• CLOSED: personal
grooming facilities
• CLOSED: malls except stores with outdoor entrance
Louis Armstrong New Orleans International Airport - international service suspended
COVID-19 Page, Jefferson Parish Strong, Social Listening MARKETING STRATEGY: Focus Shifted to Community Engagement & Advocacy, Adjusted Advertising Contracts & Strategies Reflecting Short-Term and Long-Term COVID-19 Impacts PARTNER & STAKEHOLDER COMMUNICATION • 537 Partner Outreach Calls & Correspondence in March • Weekly COVID-19 E-news Correspondence to Partners & Non-Partners. Featured Topics Included, Health Updates from Who & LHD, and the Cares Act
4/2/20
APRIL 4/14/20
APRIL State elections & primary postponed
4/16/20 White House Task Force issues guidelines for phased opening
Stay-at-Home order remains in place through April 30
4/8/20
4/30/20
APRIL
APRIL • Stay at Home order remains in place through May 15
• Louis Armstrong New
Orleans International Airport - majority of domestic flight service suspended
Launched JeffersonToGo.com Jefferson At Your Service
6 H O T E L S R E M A I N C LO S E D in JP representing 1,058 rooms
152 room nights contracted,
Another 3,432 reported from JP Hotels from First Responder Flyer
7 2 6 CLIENT OUTREACH CALLS SALES STRATEGY: First Responders, Hospitals, Military, Sports, Tentative Reviews, 1st Wave Response Research DIGITAL/SOCIAL STRATEGY: Focused on At-Home Activities for Community Education & Engagement; Continued Daily Updates to Restaurant & Hotel Pages MARKETING STRATEGY: Submitted Recovery Marketing Plan Through Louisiana Travel Association Advocating for Recovery Funds Through the Lt. Governor's Office should they become Available
SALES STRATEGY: Festivals & Events Outreach, 2nd Wave Response Research, Sports Medical Requirements DIGITAL/SOCIAL STRATEGY: Prepped for Anticipated Drive Market Opportunities, Continued Daily Updates On Restaurants, Hotels & Shopping MARKETING STRATEGY: Prepared Digital & Social Messaging for Drive Markets, Continued Community Engagement
PARTNER & STAKEHOLDER COMMUNICATION: • Over 2,000 partner outreach calls & correspondence sent through April & May • Weekly COVID-19 E-news correspondence; Featured topics included, PPP loans, SBA loans & resources
5/4/20
MAY
5/15/20
MAY • The Open Safely •
• 25% capacity for
Program is activated Curbside Retail Added to JCVB Shopping Page
•
churches, casinos/ restaurants Social distancing requirements
5/1/20
5/15/20
5/20/20
MAY
MAY
MAY
JCVB distributes masks to its partners
• Phase 1 opening
5/3/20 National Travel & Tourism Week: 'Spirit of Travel' begins
• Remaining CLOSED:
begins in Louisiana
• Businesses to wear face masks
places of public amusement, bars without food service
Public buildings reopened, with restrictions of social distancing & capacity
6/10/20 6/4/20
JUNE
JUNE
Louis Armstrong New Orleans International Airport - launched the MSY Travel Ready Program
• Phase 2 opening
begins in Louisiana
• Businesses to wear face masks
6/4/20
6/26/20
JUNE
JUNE
• Remaining CLOSED:
•
• •
places of public amusement such as music halls, concert venues and water parks 50% capacity for churches, casinos/ gambling facilities hair care venues, malls & stores, bars without food service 25% capacity for bars without food Social distancing requirements
• State strongly
•
encourages individuals to wear face masks inside & outdoors Phase 2 extended through July 24
4 HOTELS REMAIN CLOSED in JP Representing 700 rooms
2,279 room nights cancelled
T HR O UG H 2 0 2 0 483
CLIENT COMMUNICATIONS
SALES STRATEGY: Festivals & Events Outreach, Krewe Targets, LHSAA, Sugarbowl, Past Tradeshow Outreach DIGITAL/SOCIAL/STRATEGY: Continued Drive Market Focus, Daily Updates to Restaurants, Hotels & Shopping MARKETING STRATEGY: Continue Drive Market Focus, Began Outreach To Travel Media & Influencers PARTNER & STAKEHOLDER COMMUNICATION: • Over 1,600 partner outreach calls & correspondence throughout June & July • Weekly COVID-19 E-news correspondence; Featured topics included the Jefferson Back to Business Plan & the Louisiana Open Safely Program
SALES STRATEGY: Festivals & Events Outreach, Krewe Targets, LHSAA, Sugarbowl, Past Tradeshow Outreach DIGITAL/SOCIAL STRATEGY: Continued Drive Market Focus, Daily Updates to Restaurants, Hotels & Shopping; Launched Recovery Marketing Social Media Graphics for Partners; Continued Travel Media/Influencer Outreach MARKETING STRATEGY: Launched the Staycation and Stay & Save Campaigns
7/23/20
7/31/20
J U LY
J U LY
7/2/20
J U LY
• Launched Staycation •
JEDCO launched the Spend Local campaign
Launched recovery marketing social media graphics
7/13/20
7/24/20
J U LY
J U LY
• Phase 2 modified • Face masks •
page on JCVB website JCVB Virtual Membership Meeting
mandated in public buildings No more than 50 people in any indoor space
Phase 2 extended to August 7
8/7/20
AUGUST
8/20/20
AUGUST Hosted journalist, Drew Broach, on tour of Bucktown/Metairie - article published in annual Visit Jefferson Parish Visitors Guide
Phase 2 extended to August 28
8/28/20
AUGUST Phase 2 extended to September 11
8/15/20
8/27/20
AUGUST
AUGUST
Launched marketing initiative with Louisiana Charter Boat Association
Hurricane Laura makes landfall in Cameron, LA as Category 4
SALES STRATEGY: Focus Continues with Events, and Begins Shifting to 2021 Sports Including Baseball and Basketball DIGITAL/SOCIAL STRATEGY: Continue Focus on Drive Market, Daily Updates to the Restaurants, Hotels, and Shopping Pages and Use of Recovery Marketing Graphics/Messaging on Social Media MARKETING STRATEGY: Extended the Drive Market Focus, Digital and Print, Recovery Advertising Strategy for the Fall is Activated; Travel Media/Influencer Outreach Continues PARTNER & STAKEHOLDER COMMUNICATION: • Over 1,800 Partner Outreach Calls & Correspondence Sent Throughout August & September • Weekly COVID-19 E-News Correspondence Forwarded, Topics Among Them Included the U.S. Travel's Power of Travel Coalition, and the Great American Outdoors Act
580 NON-COVID related rooms booked
2,400 HURRICANE ROOMS BOOKED 1 , 67 0 C L I E N T O U T R E AC H calls in August and September SALES STRATEGY: Focus Continues with Events, Assisting Clients with Virtual Meeting Options, and Continue Shifting to 2021 Sports Including Baseball, Basketball and Soccer DIGITAL/SOCIAL STRATEGY: Continue Focus on Drive Market, Daily Updates to the Restaurants, Shopping and Attractions Pages as Phase 3 Loosens Restrictions; Social Media Messaging Continues to Focus on Outdoor and Dining MARKETING STRATEGY: The Drive Market Continues to be the Focus with Fall Recovery Advertising Via Digital and OTT with a Continued Focus on the Outdoors; Travel Media/Influencer Outreach Continues
9/20/20
SEPTEMBER
9/1/20
SEPTEMBER • JP council resolution
•
to move to regional phases is submitted to the Governor JCVB awarded the Cooperative Marketing Program grant from the Louisiana Office of Tourism
9/11/20
SEPTEMBER
Launched the 'Let's Go There' marketing campaign in partnership with U.S. Travel Association
Louisiana started Phase 3 Recovery, Orleans Parish opted to remain at Phase 2
9/3/20
9/16/20
9/22/20
SEPTEMBER
SEPTEMBER
SEPTEMBER
Hosted travel writer, Jessica Fender, on tour of Jean Lafitte Harbor - article published in annual Visit Jefferson Parish Visitors Guide
JCVB Virtual Membership Meeting
Hurricane Sally landfall in Gulf Shores, AL
10/6/20
OCTOBER
10/25/20
OCTOBER State of Emergency is declared as Hurricane Zeta is forecast to make landfall in New Orleans
A State of Emergency is declared as Hurricane Delta is forecast to make landfall in Louisiana
10/8/20
10/28/20
OCTOBER
OCTOBER
• Phase 3 extended
through November 6
• Hurricane Delta
landfall in Cameron, LA as a Category 2
Hurricane Zeta makes landfall in New Orleans as a Category 3
SALES STRATEGY: Focus Shifting to 2021, Sports Including Baseball and Basketball, Church Groups and Social Organizations.; +305 Rooms for Military Reunion; 1,027 Client Communications Completed DIGITAL/SOCIAL STRATEGY: Continue Focus on Drive Market, Daily Updates to the Restaurants, Attractions and Homepage and Partner Pages Relevant to Hurricane Status;1 Social Media Messaging Continues to Focus on Outdoor and Oyster Trail Dining MARKETING STRATEGY: The Drive Market with Extended Reach to Texas Markets with Recovery Advertising Messaging Via Digital and OTT Platforms; Travel Media/Influencer Outreach Continued with a Focus on Outdoor and Oyster Trail PARTNER & STAKEHOLDER COMMUNICATION: • Over 1,200 Partner Outreach Calls and Correspondence Sent Throughout October and November • Weekly COVID-19 E-News Correspondence Forwarded, Topics Among Them Included the Hospitality Worker Crisis Grant Program, and the Hurricane Relief Fund
MEDIA MENTIONS:
• Southern Living Magazine featuring Drago's Seafood Restaurant
• Forbes featuring Drago's Seafood Restaurant • Travel Awaits featuring Grand Isle: "The Best Hikes on the Gulf Coast"
11/25/20
NOVEMBER 11/9/20
NOVEMBER
11/17/20
NOVEMBER
Governor announces the state's regression in COVID-19 status issuing a modified Phase 2 for Louisiana
New Orleans announced no Mardi Gras parades for 2021
Holiday shopping page launched
11/16/20
11/23/20
NOVEMBER
NOVEMBER
• Hybrid JCVB Annual
Membership Meeting
• 2021 Visit Jefferson
Parish Visitor Guide released with featured articles on Bucktown and the Jean Lafitte Harbor's Total Cajun Experience Mardi Gras Krewe of House Floats and Yardi Gras festivities for 2021 season are announced
12/1/20
12/14/20
DECEMBER
12/18/20
DECEMBER
Holiday Shopping grant awarded through the Louisiana Office of Tourism
DECEMBER
Vaccine started for medical personnel/First Responders
Clean & Safe Pledge launched
12/2/20
12/17/20
DECEMBER
DECEMBER
Extended Stay & Save promo through June 30
JCVB Virtual Membership Meeting
SALES STRATEGY: Focus On 2021- 2022, Sports Including Fishing, Cycling, Volleyball, and Soccer; Student and Bus Tours, State Association 760 Client Communications Completed DIGITAL/SOCIAL STRATEGY: Continue Focus on Drive Market, Daily Updates to the Restaurants, Shopping and Attractions Pages as Related to Phasing and Holiday Events and Hours; Social Media Messaging Focus on Holiday Shopping and Activities MARKETING STRATEGY: The Drive Market with Extended Reach to Texas Markets Continues with Recovery and Holiday Messaging Via Digital and OTT Platforms PARTNER & STAKEHOLDER COMMUNICATION:
• Over 800 Partner Outreach Calls and Correspondence Sent in December
• Weekly COVID-19 E-News Correspondence Our Community worked together to create a Clean & Safe destination and to promote that commitment, Visit Jefferson Parish launched the Clean & Safe Pledge initiative. An opportunity for Jefferson Parish hotels, attractions, restaurants, retailers, and all businesses throughout the destination to join us in taking the Clean & Safe Jefferson Parish Pledge providing a unified message that health and safety standards and protections against the spread of COVID-19 are top priority. visitjeffersonparish.com/pledge
Forwarded, Topics Among them Included the Clean & Safe Pledge, and U.S. Travel Association's Advocacy Campaign on PPP
MEDIA MENTIONS:
• NOLA Weekend Featuring Lafreniere Park Holiday Light Display
• Fox 8 New Orleans Morning News Featuring the Visit Jefferson Parish App
MARKETING 2020 DIGITAL
BROADCAST
•
• • • • • • • •
•
•
•
• • • • • • • • • • • • •
Mardi Gras Interactive Campaign, Co-op with Louisiana Office of Tourism Nexstar Digital/WGNO – Houston Market/2020 Family Gras & JP Mardi Gras streaming campaigns GeoFencing Campaign during Mardi Gras & Family Gras/January through February (CMP grant) America's Best Vacations/Spring 2020 ADARA Digital Campaign/February through April 2020 (CMP grant) Birdwatching Digital Magazine/Fall 2020 Compass Media Digital Display/October (CMP grant) Hulu, Advertising Co-op with Louisiana Office of Tourism Louisiana News Sites Statewide Online Network Ads/June (LOT COVID-relief grant) LouisianaTravel.com Quarterly Banner & Formatted Ads and Monthly e-News Madden Remarketing & Prospecting Campaign September-November (CMP grant) Sojern's Data Campaign/September (CMP grant) Wheretraveler.com Digital ads/September through December 2020 Compass Media Digital Shopping Ads/ December 2020 - LOT Holiday Grant Where Y'at e-News and banner ads/December Holiday Promo TourLouisiana.com destination content
GROUP DIGITAL • • • • •
Society of Government Meeting Professionals (SGMP) Annual online Buyers Guide NASC Online, e-News summer 2020 Sports Events Banner ads/February, September, October Sports Events Annual Guide to Sports Commissions & CVBs Digital TeamLouisiana.com destination content
• • • • •
• • • •
AAA Tourbook Arthur Hardy Mardi Gras Guide Birdwatching Magazine/March/April Food Network Magazine/Spring Louisiana Inspiration Guide 2020 LA Tax Free Shopping 2020 Directory Louisiana Attractions 2020 Directory Louisiana Cookin’/January/February and September/October and November/December Louisiana Culinary Trails Louisiana Fishing & Outdoor Adventures Louisiana Life Magazine-Washington MG 2020 Louisiana Recipe Book & Guide Multi-Magazine Insert/Better Homes & Gardens, Martha Stewart Living, Parent’s, Woman’s Day/February/March Publications Society of American Travel Writers (SATW) 2020 Directory USA Today Go Gulf Coast Newspaper Insert Where Traveler Magazine Where Y'at Magazine/Fall Dining Guide
•
Gray Media Multi Market Stations: Houston & Baton Rouge Markets/:30 commercial: Stay & Save Campaign & Outdoors/October 2020 (CMP grant) 2020 Mardi Gras & Family Gras Broadcast & Radio: WGNO/WGNO-ANTTV/WDSU/WNOL/ WWL/WUPL, I Heart Radio: WNOE/WRNO/ KVDU/WYNK/KRVE
GROUP PRINT • • • • • • • • • •
Connect Sports Facilities Guide/Spring 2020 Convention South Magazine/January 2020 Faith Travel Brochure, Religious Group Travel/ Summer digital edition Group Travel Leader’s Travel South 2020 Planner's Guide Jefferson Review, Jefferson Chamber of Commerce Directory New Orleans Bride Magazine/January 2020 Small Market Meetings Annual Directory, 2020 Sports Destination Management Magazine, SE Louisiana Edition Sports Destination Management Magazine, Who’s Who Guide Sports Events 2020 Annual Guide to Sports Commissions & CVBs
KEY/DENOTES CMP - Cooperative Marketing Program LOT - Louisiana Office of Tourism OTT - Over The Top/Connected TV
FAMILYGRAS.COM
JCVB TEAM VIOLET PETER S, CDME President & CEO
TERRIE BIRKEL , CDME Vice President
ROBIN JONES Senior Sales Manager
JUNE LABAT Executive Assistant to the President & CEO, and Technology Systems Manager
REBECCA BURAS Director of Finance
THERESA MULÉ Sales Manager
ANGELA MATHERNE Director of Sales
CHARLENE HALE Director of Leisure & Partner Sales
JEFFERSON CONVENTION & VISITORS BUREAU, INC. Call 504.7 31.7083 | Toll Free 1.87 7.572.7474 | VisitJeffersonParish.com