Discover the Flavors, History, and Stories of Jacksonville
Think you know Jacksonville? Think again. Here, you’ll discover a part of Florida that flips expectations. We’ve got way more than beaches and sunshine. Delicious craft beer is just a hop away from any hotel when you tap into the Jax Ale Trail. Wake up and smell the coffee (and donuts) on our Jax Coffee & Donuts Trail, get your seafood fix on the Mayport Shrimp Trail — and uncover Jacksonville’s rich history on the Black Heritage Trail.
Ready to explore? Let’s go!
JAX ALE TRAIL
Catch a beer flight and experience Jacksonville’s vibrant craft beer scene on the Ale Trail. Visit the 25+ breweries across the city and sample locally brewed beers, each with its own unique flavor.
Highlights:
• Win prizes for sampling pours
• Brewery locations throughout the Flip Side
• New brews added constantly
• App-based digital passport for rewards
BLACK HERITAGE TRAIL
Jacksonville is rich with Black history. Experience the culture and impact of the brave, innovative African Americans who left their mark on the city. This trail highlights significant landmarks, museums and historical sites.
Highlights:
• App-based audio tour of historic landmarks
• Museums showcasing African American art and history
• Sites honoring James Weldon Johnson and John Rosamond Johnson, Eartha M.M. White, A. Philip Randolph and Zora Neale Hurston, among many others!
JAX COFFEE & DONUTS TRAIL
Start your mornings with a perfect pair: gourmet coffee and freshly made donuts. This trail takes you to the best local-only coffee shops and bakeries in town.
Highlights:
• Artisanal coffee blends
• Unique and creative donut flavors
• Cozy, Instagram-worthy cafes
• App-based digital passport for rewards
MAYPORT SHRIMP TRAIL
Seafood in Jacksonville is shrimply the best — and it’s all because of our local delicacy, Mayport shrimp. Dine at local restaurants to experience this rich coastal cuisine for yourself.
Highlights:
• Fresh, locally sourced seafood
• Signature dishes at each stop
• Available fresh all year long
• App-based digital passport for rewards
Download the VISIT JAX APP to learn more and to sample our trail mix.
