VISITOR CENTER RESULTS
ADVERTISING RESULTS VISITFORTWAYNE.COM
% 29 traffic on desktop
71% traffic on mobile devices
Visits to Website:
1.1 Million 19% increase over 2015 6% over national average
Unique Users:
675,000 7.8% increase over 2015 3% over national average
“My wife and I read a nice article about your city in the Chicago Tribune travel section. We haven’t been there in about 20 years but now we’d like to visit! Please send us a Visitors Guide and additional information!” Jim Hoffman, Naperville, IL
SOCIAL MEDIA
The Visitors Center welcomed
Visit Fort Wayne reaches nearly 27,000 people per day, with over 50,000 impressions, across all social media channels.
over 5,000 people in person and
15,400 people per day 6,100 people per day 5,400 people per day
Midwest Living 7 Outstanding Indiana Restaurants
2.5 Million
Huffington Post 5 Midwest Towns You Aren’t Visiting But Should
Those visitors were:
55-64 Most Common Age
More Often Women
8.5 million
$
in direct economic impact to our community!
Postcards
Mugs T-shirts
Travelocity 20 Best Cities to Visit with Kids
Over 300 conventions, tournaments, conferences and consumer shows that brought 515,000 visitors to Fort Wayne, who met at 36 different venues!
Host Them Here
32,609 visits to 17 museums and attractions – in one afternoon – our best year ever!
and
IN 2016, OUR CITY HOSTED:
00, INDIANA!
Be A Tourist in Your Own Hometown!
42,000 visitors
Chicago Tribune Seeds of Change Bear Fruit in Fort Wayne, IN
Savor Fort Wayne PY 2
Some from as far away as Argentina, Australia, Canada, Czech Republic, France, Germany, Ireland, Italy, New Zealand, Japan, Netherlands, Poland, Russia, Spain, and UK!
which will bring
Most popular souvenirs:
COMMUNITY RELATIONS
HAP
37 new events
and email requests in 2016.
29 writers hosted in our city in 2016... resulting in 100 articles including:
Pageviews:
In 2016, our sales team helped book
assisted 10,000 more via phone
MEDIA RELATIONS
Travel IN Magazine Girlfriend Getaway in Fort Wayne
22% increase over 2015 Consistent with national average
GROUP SALES RESULTS
30,000 area residents have learned how to host their friends, family and meetings in Fort Wayne at HostThemHere.com
35 participating restaurants, over 200,000 pageviews, and thousands of meals enjoyed during this Restaurant Week.
Top menus viewed: Club Soda and Eddie Merlots, both with 7,000 views!
“I cannot begin to thank you enough for everything you did to make our conference a success. From the awesome host gift to the restaurant suggestions, to incorporating the regional aspect, to keeping the committee on targets, you were a lifesaver and went well above and beyond. Thank you! Let’s look at scheduling 2019 or 2020!” Christine Traina, Association of Indiana Counties, Inc.