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OUR MISSION Visit Fort Wayne conducts marketing and sales programs to attract visitors to our destination’s convention and tourism facilities so that our community can derive the economic and social benefits of a prosperous tourism industry.

OUR VISION Fort Wayne is the best destination in the Midwest for conventions, trade shows, sports tournaments and family getaway trips. Visitors enjoy their stay because of the famous “Hoosier Hospitality” they experience during their visit to Fort Wayne.

“We came and stayed three nights. We were going to stay two nights but the family was having such a good time that we tacked on another! Hope to visit again in a year or two!”

OUR GOALS • Conduct sales and marketing programs to attract conventions, meetings and tournaments to Fort Wayne • Produce advertising campaigns to attract leisure visitors and travel media attention • Provide visitor information services to promote our community and industry partners • Provide leadership to grow our community’s economy and tourism industry

2016 Annual Report The Fort Wayne/Allen County Convention and Visitors Bureau, dba Visit Fort Wayne, is a community and economic development organization. We are governed by a 21-member board of civic leaders, staffed by 14 professionals, and financed by both public entities and over 350 businesses, working together to attract more visitors to our destination.

Online Thank You Note

Our mission is to promote our city as a destination for conventions, trade shows, leisure visitors, and sports tournaments. We do this so that every business and resident can enjoy the economic and social benefits of a prosperous tourism industry.

NEW MARKETING IN 2016

New 501(c)3 Foundation Established

Tourism enhances our quality of life by generating new customers for places that residents enjoy, like attractions, arenas, ballparks, malls, restaurants, and festivals.

Increased Marketing for New Meetings

Please enjoy reading more about our accomplishments and plans for the future. Sincerely, Mike Nutter Fort Wayne TinCaps Chair, Visit Fort Wayne Board of Directors

Over 60 new 360º tours VISITOR AND TRAVEL CHARACTERISTICS

VALUE OF TOURISM

Where Visitors Come From

Expenditures by Visitor Type Per Day

According to VisitFortWayne.com visits, Visitors Center inquiries and ad responses, visitors come to Fort Wayne from the following states:

Lodging Guests.......................................................................... $133.29

Indiana....................... 54% Ohio............................. 9%

Visiting Friends & Relatives......................................................... $70.87 Day Trip Visitors............................................................................ $29.47

Expenditures by Type

Illinois........................... 8%

Food & Beverage.................... 34%

Michigan.................. 7.5%

Shopping.................................. 22%

Other...................... 21.5%

Over 5.8 million people visit Fort Wayne annually.

Transportation.......................... 18% Lodging..................................... 14%

Visitors by Trip Characteristics

Attractions/Entertainment...... 12%

Typical Travel Party................................................................ 3.2 people

This generates $38.9 million in tax revenues to local units of government.

Average Stay...............................................................................1.8 days First Visit to Fort Wayne............................................................... 44.2%

Visitors spend $576 million on a wide variety of goods & services.

Visitors by Travel Type Lodging Guests ........................44% Day Trip Visitors .........................25% Visiting Friends & Relatives .....20% Pass-Through Visitors ...............11%

927 S. Harrison Street, Suite 101, Fort Wayne, IN 46802 1-800-767-7752 • 260-424-3700

www.VisitFortWayne.com

Visitor spending sustains over 10,500 jobs in Allen County. Source: Economic Impact of Tourism in Allen County, Indiana Rockport Analytics and Indiana Office of Tourism Development


VISITOR CENTER RESULTS

ADVERTISING RESULTS VISITFORTWAYNE.COM

% 29 traffic on desktop

71% traffic on mobile devices

Visits to Website:

1.1 Million 19% increase over 2015 6% over national average

Unique Users:

675,000 7.8% increase over 2015 3% over national average

“My wife and I read a nice article about your city in the Chicago Tribune travel section. We haven’t been there in about 20 years but now we’d like to visit! Please send us a Visitors Guide and additional information!” Jim Hoffman, Naperville, IL

SOCIAL MEDIA

The Visitors Center welcomed

Visit Fort Wayne reaches nearly 27,000 people per day, with over 50,000 impressions, across all social media channels.

over 5,000 people in person and

15,400 people per day 6,100 people per day 5,400 people per day

Midwest Living 7 Outstanding Indiana Restaurants

2.5 Million

Huffington Post 5 Midwest Towns You Aren’t Visiting But Should

Those visitors were:

55-64 Most Common Age

More Often Women

8.5 million

$

in direct economic impact to our community!

Postcards

Mugs T-shirts

Travelocity 20 Best Cities to Visit with Kids

Over 300 conventions, tournaments, conferences and consumer shows that brought 515,000 visitors to Fort Wayne, who met at 36 different venues!

Host Them Here

32,609 visits to 17 museums and attractions – in one afternoon – our best year ever!

and

IN 2016, OUR CITY HOSTED:

00, INDIANA!

Be A Tourist in Your Own Hometown!

42,000 visitors

Chicago Tribune Seeds of Change Bear Fruit in Fort Wayne, IN

Savor Fort Wayne PY 2

Some from as far away as Argentina, Australia, Canada, Czech Republic, France, Germany, Ireland, Italy, New Zealand, Japan, Netherlands, Poland, Russia, Spain, and UK!

which will bring

Most popular souvenirs:

COMMUNITY RELATIONS

HAP

37 new events

and email requests in 2016.

29 writers hosted in our city in 2016... resulting in 100 articles including:

Pageviews:

In 2016, our sales team helped book

assisted 10,000 more via phone

MEDIA RELATIONS

Travel IN Magazine Girlfriend Getaway in Fort Wayne

22% increase over 2015 Consistent with national average

GROUP SALES RESULTS

30,000 area residents have learned how to host their friends, family and meetings in Fort Wayne at HostThemHere.com

35 participating restaurants, over 200,000 pageviews, and thousands of meals enjoyed during this Restaurant Week.

Top menus viewed: Club Soda and Eddie Merlots, both with 7,000 views!

“I cannot begin to thank you enough for everything you did to make our conference a success. From the awesome host gift to the restaurant suggestions, to incorporating the regional aspect, to keeping the committee on targets, you were a lifesaver and went well above and beyond. Thank you! Let’s look at scheduling 2019 or 2020!” Christine Traina, Association of Indiana Counties, Inc.


VISITOR CENTER RESULTS

ADVERTISING RESULTS VISITFORTWAYNE.COM

% 29 traffic on desktop

71% traffic on mobile devices

Visits to Website:

1.1 Million 19% increase over 2015 6% over national average

Unique Users:

675,000 7.8% increase over 2015 3% over national average

“My wife and I read a nice article about your city in the Chicago Tribune travel section. We haven’t been there in about 20 years but now we’d like to visit! Please send us a Visitors Guide and additional information!” Jim Hoffman, Naperville, IL

SOCIAL MEDIA

The Visitors Center welcomed

Visit Fort Wayne reaches nearly 27,000 people per day, with over 50,000 impressions, across all social media channels.

over 5,000 people in person and

15,400 people per day 6,100 people per day 5,400 people per day

Midwest Living 7 Outstanding Indiana Restaurants

2.5 Million

Huffington Post 5 Midwest Towns You Aren’t Visiting But Should

Those visitors were:

55-64 Most Common Age

More Often Women

8.5 million

$

in direct economic impact to our community!

Postcards

Mugs T-shirts

Travelocity 20 Best Cities to Visit with Kids

Over 300 conventions, tournaments, conferences and consumer shows that brought 515,000 visitors to Fort Wayne, who met at 36 different venues!

Host Them Here

32,609 visits to 17 museums and attractions – in one afternoon – our best year ever!

and

IN 2016, OUR CITY HOSTED:

00, INDIANA!

Be A Tourist in Your Own Hometown!

42,000 visitors

Chicago Tribune Seeds of Change Bear Fruit in Fort Wayne, IN

Savor Fort Wayne PY 2

Some from as far away as Argentina, Australia, Canada, Czech Republic, France, Germany, Ireland, Italy, New Zealand, Japan, Netherlands, Poland, Russia, Spain, and UK!

which will bring

Most popular souvenirs:

COMMUNITY RELATIONS

HAP

37 new events

and email requests in 2016.

29 writers hosted in our city in 2016... resulting in 100 articles including:

Pageviews:

In 2016, our sales team helped book

assisted 10,000 more via phone

MEDIA RELATIONS

Travel IN Magazine Girlfriend Getaway in Fort Wayne

22% increase over 2015 Consistent with national average

GROUP SALES RESULTS

30,000 area residents have learned how to host their friends, family and meetings in Fort Wayne at HostThemHere.com

35 participating restaurants, over 200,000 pageviews, and thousands of meals enjoyed during this Restaurant Week.

Top menus viewed: Club Soda and Eddie Merlots, both with 7,000 views!

“I cannot begin to thank you enough for everything you did to make our conference a success. From the awesome host gift to the restaurant suggestions, to incorporating the regional aspect, to keeping the committee on targets, you were a lifesaver and went well above and beyond. Thank you! Let’s look at scheduling 2019 or 2020!” Christine Traina, Association of Indiana Counties, Inc.


OUR MISSION Visit Fort Wayne conducts marketing and sales programs to attract visitors to our destination’s convention and tourism facilities so that our community can derive the economic and social benefits of a prosperous tourism industry.

OUR VISION Fort Wayne is the best destination in the Midwest for conventions, trade shows, sports tournaments and family getaway trips. Visitors enjoy their stay because of the famous “Hoosier Hospitality” they experience during their visit to Fort Wayne.

“We came and stayed three nights. We were going to stay two nights but the family was having such a good time that we tacked on another! Hope to visit again in a year or two!”

OUR GOALS • Conduct sales and marketing programs to attract conventions, meetings and tournaments to Fort Wayne • Produce advertising campaigns to attract leisure visitors and travel media attention • Provide visitor information services to promote our community and industry partners • Provide leadership to grow our community’s economy and tourism industry

2016 Annual Report The Fort Wayne/Allen County Convention and Visitors Bureau, dba Visit Fort Wayne, is a community and economic development organization. We are governed by a 21-member board of civic leaders, staffed by 14 professionals, and financed by both public entities and over 350 businesses, working together to attract more visitors to our destination.

Online Thank You Note

Our mission is to promote our city as a destination for conventions, trade shows, leisure visitors, and sports tournaments. We do this so that every business and resident can enjoy the economic and social benefits of a prosperous tourism industry.

NEW MARKETING IN 2016

New 501(c)3 Foundation Established

Tourism enhances our quality of life by generating new customers for places that residents enjoy, like attractions, arenas, ballparks, malls, restaurants, and festivals.

Increased Marketing for New Meetings

Please enjoy reading more about our accomplishments and plans for the future. Sincerely, Mike Nutter Fort Wayne TinCaps Chair, Visit Fort Wayne Board of Directors

Over 60 new 360º tours VISITOR AND TRAVEL CHARACTERISTICS

VALUE OF TOURISM

Where Visitors Come From

Expenditures by Visitor Type Per Day

According to VisitFortWayne.com visits, Visitors Center inquiries and ad responses, visitors come to Fort Wayne from the following states:

Lodging Guests.......................................................................... $133.29

Indiana....................... 54% Ohio............................. 9%

Visiting Friends & Relatives......................................................... $70.87 Day Trip Visitors............................................................................ $29.47

Expenditures by Type

Illinois........................... 8%

Food & Beverage.................... 34%

Michigan.................. 7.5%

Shopping.................................. 22%

Other...................... 21.5%

Over 5.8 million people visit Fort Wayne annually.

Transportation.......................... 18% Lodging..................................... 14%

Visitors by Trip Characteristics

Attractions/Entertainment...... 12%

Typical Travel Party................................................................ 3.2 people

This generates $38.9 million in tax revenues to local units of government.

Average Stay...............................................................................1.8 days First Visit to Fort Wayne............................................................... 44.2%

Visitors spend $576 million on a wide variety of goods & services.

Visitors by Travel Type Lodging Guests ........................44% Day Trip Visitors .........................25% Visiting Friends & Relatives .....20% Pass-Through Visitors ...............11%

927 S. Harrison Street, Suite 101, Fort Wayne, IN 46802 1-800-767-7752 • 260-424-3700

www.VisitFortWayne.com

Visitor spending sustains over 10,500 jobs in Allen County. Source: Economic Impact of Tourism in Allen County, Indiana Rockport Analytics and Indiana Office of Tourism Development

Visit Fort Wayne Annual Report  

2016 Annual Report published January 2017

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