24-25 ANNUAL REPORT BY THE MONTH
Decatur Morgan County Tourism
Our Purpose
Decatur Morgan County Tourism, Inc is a nonprofit agency promoting Decatur and Morgan County as a destination for conventions, tour groups, sporting events, special events, and relocation. D.M.C.T. supports local industries with corporate travel needs and works to attract visitors by showcasing the area ’ s attractions, festivals, and recreational facilities.
Committed to sustainable tourism, DMCT fosters growth by developing and promoting events, entertainment, and venues that enhance the community’s appeal The organization also supports initiatives that strengthen the hospitality and convention industry, making Decatur and Morgan County a great place to live and visit
24-25 Target Markets
In addition to Corporate travelers and guests who are in Decatur and Morgan County as participants in sporting events/tournaments, our target markets are as follows: leisure/family, outdoors/sportsmen, educational, culinary, relocations, & small conferences
CoreValues
Primary Markets
Alabama, Georgia, Tennessee, Florida
Secondary Markets
Texas, Mississippi, North Carolina, Kentucky, Ohio
Our Team
Weareacommunityasset
Destinationorganizationshelpcommunitiescompetefortheirshareofthe world'sattention,customers,talentandinvestment.
WestrengthentheeconomicpositionandthevitalityofMorganCounty
Wepromotethebestandmostuniqueplacesandpeopleinandaround Decatur.
Theseeffortshelpfueltheengineforeconomicdevelopment.
Alabama Magazine
Alabama Vacation Guide
Alabama Golf Guide
All Things Madison
AMLA
BHAM Now Social Media
Partnership
Bandwango
CrowdRiff
Connect Sports-Annual
Facilities Guide
Compass Media
Chamber Discover Magazine
Decatur Morgan Explore
Event Promotional Materials
Group Tour Marketing
Good Grit Magazine
Hville Blast Social Media
Partnership
Lamar AdvertisingBillboards
Meltwater
Playeasy Online Profile
Relic Agency-Podcast
Recording
Social Media Advertising with Boost Posts
Sports Destination
Management
Sweet Home Alabama-
Alabama Tourism
Partnership
SoulGrown
Try Huntsville
Yellow Pages (Thryv)
Youtube Shorts
THE IMPACT
SOFARIN2024-2025 VISITORS OF
OFALL RESTAURANT SPENDCAME FROMVISITORS
OFALLRETAIL SPENDCAME FROMVISITORS OFALL ATTRACTION SPENDCAME FROMVISITORS
25-54 25-54 25-54
AVG.VISITOR
AGE CURRENTLY SPENDING OFVISITOR SPENDWENT TOSHOPPING LOCAL OFVISITORS HAVEA HOUSEHOLD INCOME>$100K
Sales Strategy
Sales Mission:
To Promote Decatur Morgan County Tourism as the premier meeting and convention destination by marketing our natural resources
What We Do:
Strategize to create targeted direct sales leading to new business opportunities Target Marketing Efforts such as tradeshow participation & meeting planner incentive programs. Collaborate to create impactful, new group sales and marketing campaigns Conduct site and familiarization (FAM) tours to strategic locations Create competitive group pricing packages with industry partners Provide convention and group service client management services.
Sales Strategy
Local,State,andNationalCollaborations
Alabama Association of Destination Marketing Organizations
Alabama Bass Trail
Alabama Council of Association Executives
Alabama Mountain Lakes Tourist Association
Alabama Parks & Recreation
Alabama Restaurant & Hospitality Association
Alabama Travel Council
Alabama Bus Association
Alabama Motorcoach Association
Carnegie Visual Arts Center
Decatur Downtown Redevelopment Authority
Decatur Morgan County Chamber of Commerce
Decatur Morgan County Hospitality Association
Destination International
Downtown Decatur Merchants and Business Association
Hartselle Area Chamber of Commerce
Kiwanis Club of Decatur
Lawrence County Chamber of Commerce
Morgan County Economic Development
Association
Rotary Club
Small Market Meetings
Society of Government Meeting Planners
Southeast Tourism Society
SHRM
Sports Alabama
Sports ETA TEAMS
Tennessee Motor Coach Association
Tennessee RiverLine
The Princess Theatre
Sales Strategy
TradeShowsandSalesMissions
Our Strategy
The Sales Department attended tradeshows, conferences, and events. These events potentially drive new business to the city in producing room nights in all market segments All event formats were either a tradeshow or a reverse buyer Many of these events offer an appointment setting so DMCT can pre-qualify and evaluate potential business opportunities These events also offered an element of education for attendees and social event offering more time to visit with potential clients and meeting planners.
VISITDECATUR,AL
LOCATION
Nestled on the scenic banks of the Tennessee River in North Alabama Decatur provides a convenient and accessible location to guests from near and far
MILEAGE/ AIRPORT
Huntsville, AL- 33 min (256 mi)
Birmingham, AL-1 hr 17 min (86.0 mi)
Nashville, TN -1 hr 49 min (1165 mi)
Atlanta, GA- 3 hr 28 min (2323 mi)
Approximately 21 min (155 mi) via I-565 W from Huntsville International Airport
RESTAURANTS
Decatur offers a diverse dining scene with both local favorites and popular chain restaurants that expertly cater to groups of all sizes. Big Bob Gibson's BBQ Alfonso's Pizza The Brick Deli JW’s Steakhouse BB Perrins Sports Bar Las Vias Mexican
Asian Cusine
HOTELS
Decatur features a range of excellent new and newly renovated hotels, including renowned brands like Hilton, Marriott, Holiday Inn, Hampton Inn, Best Western, Home2 Suites, Fairfield Inn and others, and our dedicated staff is eager to assist in securing special group rates for your accommodation needs
ATTRACTIONS
Historic Princess Theatre- constructed in 1887, offers a nostalgic ambiance where visitors can enjoy diverse entertainment, including live performances, classic movie screenings, and cultural events
The Cook Museum of Natural Scienceis a state-of-the-art institution, captivating visitors with its immersive exhibits, cutting-edge displays, and extensive collections showcasing the wonders of the natural world
Point Mallard Park- is a recreational haven in Decatur, featuring a thrilling water park, scenic walking trails, a topnotch tennis center, a driving range and golf course, and batting cages for sports aficionados, state of the art pickleball facility, and event center offering diverse activities for visitors of all interests
The Wheeler National Wildlife Refugestands as a serene sanctuary, encompassing diverse habitats and serving as a haven for countless migratory birds, wildlife species, and nature enthusiasts seeking solace in its breathtaking landscapes
#ofGroupsto
#Of
#ofCurrentPotential Leads
TOTAL NUMBER OF POST ON OUR PLATFORMS
HOW MANY TIMES SOMEONE INTERACTED WITH OUR CONTENT
HOW MANY TIMES OUR CONTENT WAS VIEWED
HOW MANY TIMES USERS CLICKED ON LINKS WITHIN OUR CONTENT HOW MANY NEW PEOPLE ARE FOLLOWING UR PAGES NUMBER OF TIMES OUR PAGE WAS VISITED BY A UNIQUE (NEW) USER
LINKCLICKS
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Experience Strategy
Connect with all visitors in market to provide innovative, first-class visitor experiences and amenities for leisure and group travelers
WANDERMAPS INTERACTIVE MAPS VISITS
13,096
Provided customized opportunities for visitor engagement via the VisitDecaturAL he Wandermaps Platform.
304 ACTIVE PASSES
MOCO ART TRAIL
MOCO MURAL TRAIL
MOCO SAVINGS PASS - DIGITAL COUPON
STEP OUT AGRIVENTURE TRAIL
MOCO SWEET TREAT TRAIL
recorded so far this Year
OUR GOAL THIS YEAR IS BUILD OUT AN IN-HOUSE PODCAST STUDIO TO REACH A BROADER AUDIENCE, ORGANICALLY EXPAND OUR VIEWERSHIP
MoCoSavingsPass Posters for Special Events
We’veprovideddiscountsfromour arearightatyourfingertips includingattractions,shops,and diningforyourtripplanning
Dinning
Areyouthekindof personthatlooksup themenubeforeyou gettotherestaurant? Thenyou’regoingto lovealloftheoptions you’llfindinDecatur& MorganCounty!
Trails
Fromnatureand historicwalksto deliciousculinary offerings,check outourone-of-akindtrailsthatare morethanroadtripworthy
Attractions
Decaturboastsadiversearrayofattractions,from captivatingmuseumstofamily-friendlyactivities, outdooradventures,andbeyond–there'ssomethingfor everyonetoenjoy Followus@VisitDecaturAL
Wehaveapodcast!LearnmoreaboutDecatur throughourshow“FindYourFlowinMoCo”Available onallpodcastplatforms
