2024 Visit Beloit Visitor Guide

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BELOIT Where Stories Begin

2024 OFFICIAL VISITOR GUIDE
| SOUTH BELOIT | ROCKTON
BELOIT

Welcome

It is time to be the author of your own story

You can write your own Beloit story through our palpable energy, welcoming personalities, and by experiencing our unique and authentic travel adventures that can only be found here.

We want you to use this guide to choose your own adventure and begin writing the next chapter in your book of memories. The stories of our people and businesses are what weave together the fabric that holds this destination together. Whether you are visiting for business or pleasure, making a first-time trip, or have visited before, we are confident that our memorable supper clubs and local dining hotspots, seasonal outdoor activities, vibrant entertainment, and culturally unique arts will have you dreaming and authoring your own memorable stories for years to come.

1 Visitbeloit.com
independent non-profit organization. Every effort has been made to ensure the accuracy of this publication, but no responsibility is assumed for errors or omissions. Circulation: 10,000. All photos have been provided by Visit Beloit and its tourism partners. Printed in 2024. OUR LOCATIONS: Visit Beloit 656 Pleasant St., Beloit, WI Wisconsin Welcome Center - Beloit I-39 NB / I-90 WB, Rest Area 22, Beloit, WI On the Front Cover Velvet Buffalo Modern Italian Photo credit: Catalyst Design & Photography On the Back Cover ABC Supply Stadium Photo credit: Beloit Sky Carp Downtown Beloit
VISIT BELOIT An
2 @Visitbeloit / #VISITBELOIT Content CHAPTER 1: FOOD & DRINK CHAPTER 2: PLACES TO STAY CHAPTER 3: SHOPPING CHAPTER 4: Beloit & Beyond Trails
5: ATTRACTIONS
6: MAJOR EVENTS
7: HISTORY & CULTURE Fine Dining Eat Like a Local Downtown Map of Beloit and Map of Downtown Beloit Must See Beloit Area Event Calendar Sports and Recreation Live Entertainment Markets Antique Trail Cafés and Sweet Eats Grapes & Hops and Hotspots 3 11 13 18 21 27 29 3-4 7-8 13-14 19-20 21-22 28 23-24 25-26 15-16 17 5-6 9-10
Sky Carp at ABC Supply Stadium
CHAPTER
CHAPTER
CHAPTER
Beloit
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The Rooftop at Hotel Goodwin Merrill & Houston’s Steak Joint Velvet Buffalo Modern Italian

FOOD & DRINK

CHAPTER ONE

FINE Dining

Beloit and the surrounding region is fast becoming known for its gourmet cuisine and locally-owned restaurants. Beloit’s collection of legendary supper clubs featuring Old Fashioneds, fish fries, and Grasshoppers will not disappoint.

615 Club features entrées that are served in classic supper club style—complete with a relish tray, soup, salad, and cinnamon rolls. Benedetti’s Supper Club is famous for their Friday fish fry and dessert drinks.

Step back in time at the The Butterfly Club, a retro-style supper club that features big band music in the lounge. 2024 marks their 100 year anniversary.

Explore the many regions of Italy through wine and crafted dishes made from scratch at the sultry Velvet Buffalo Modern Italian, located inside Hotel Goodwin. Choose from more than 100 wine labels paired with house-made pasta and artisan-style bread to sustainably sourced seafood.

Enjoy amazing food with riverfront views at Merrill & Houston’s Steak Joint, with its rustic feel, hardwood floors, and abundant photographs capturing Beloit’s history. You’ll love the attentive service, uncompromised quality, and excellent steakhouse fare.

Enjoy a cocktail and the view of Downtown Beloit from The Rooftop at Hotel Goodwin, Beloit’s only rooftop bar and event space. This indoor/ outdoor setting is open to the public unless closed for private events.

4 FOOD & DRINK
2023, Merrill & Houston’s Steak Joint won Wisconsin Restaurant Association’s Best of the House—Front of the House (FOH).
The Butterfly Club
In

Cafés

If you’re looking for a great cup of coffee and a scrumptious breakfast or lunch, you’ll discover many options in the Beloit area.

DeeDee’s Main Street Coffee & Decor radiates the charm of a cozy, smallscale café, offering a warm and inviting atmosphere. For a refreshing pick-meup, enjoy their speciality coffee or teas and bakery items.

The Blender Café serves coffee and espresso drinks, smoothies, and more! The menu includes fresh breakfast and lunch items including bakery, sandwiches, and soup. Located in the Beloit Public Library, make sure you explore their community calendar for exciting things to do while grabbing your coffee.

At Bagels & More Local Café, you will find a delightful café that offers delicious coffees, smoothies, and lattes. They serve breakfast and lunch using local ingredients and have great options for their vegan, vegetarian, and glutenfree customers.

Stop 1

If you love Wisconsin products, you can’t miss a stop at the expanded Blue Collar Coffee Co. at its new location downtown. Their hand-crafted coffee drinks are made from beans roasted by Wisconsin-based Ruby Coffee Roasters. They also offer Kombucha, Wisco Pop, and several pastry and breakfast options.

Stop 2

Eat, drink, and shop at Bushel & Peck’s Local Market, known for being part restaurant, part store, part preservation kitchen, and part farm. Bushel & Peck’s is a must when you’re in Downtown Beloit.

Stop 3

For an authentic farm-to-table breakfast or lunch, check out Double B Farm Country Store & Café. The kids will love seeing the goats, ducks, chickens, and pigs. Make sure you order a famous “Duck Butt” muffin!

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Bushel & Peck’s Local Market Bagels & More Local Café

SWEET EATS

DeeDee’s Main Street Coffee & Decor was named Restaurant Guru’s 2024 best café in Rockton, IL.

If you need to fill your sugar craving, you may have a hard time deciding which specialty shop to visit.

Dairyhäus, in nearby Rockton, will satisfy your sweet tooth with one of sixty flavors of small batch ice cream. Make sure to order it in a homemade waffle cone. Down the street, you’ll find The Mix.

They have amazing donuts, ice cream, espresso, bubble teas, craft sodas, candy, shakes, and smoothies.

Stop 1

Have you ever had bubble tea? Discover it at Flying Pig! They also offer coffee drinks, shaved ice, smoothies, savory and sweet gourmet popcorn, cookies, and more.

Stop 2

For some of the best gourmet popcorns, fudges, ice creams, candies, and chocolates around, stop in Northwoods Premium Confections.

Stop 3

If you’re heading to Rockton, be sure to stop in Sugar Britches, an old-fashioned candy store offering a mixture of gourmet, handmade chocolate truffles, sea-salted caramels, fudge, turtles, peanut brittle, and all of the candies you remember from your childhood.

6 FOOD & DRINK
Premium Confections
Flying Pig
Northwoods

Eat Like a local

Locals love their neighborhood hangouts for casual laid-back atmospheres, great menus, and fair prices. And, so will you!

In the mood for a mouthwatering burger? Nestled in the heart of Downtown Beloit, you’ll find Hatley’s Pub.

A multi-cuisine café, Jerry’s Café is a family-owned restaurant that serves delicious homemade breakfast and lunch. It is a great place that both kids and adults love!

Drive-thru or walk-up to the window at Rise & Grind Coffee Haus serving healthy and clean options for breakfast. Only organic and natural ingredients are served with locally roasted coffee beans.

For some amazing margaritas and authentic Mexican dishes head to Hacienda San Miguel. The atmosphere is festive and next door you’ll find some of the best desserts at Dulce Vida.

The Liberty House Grill menu features Wisconsin-produced steaks, house-made pastas, a range of seafood, and gourmet burgers. While you wait for your table, enjoy a beverage in the big city ambiance of the Whiskey and Wine Cellar

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Dulce Vida

Once you’ve had a small square of Tilley’s Pizza House pizza, you’ll be hooked! From the specialty homemade thin crust and pizza sauce to the wide selection of toppings, including sausage with fennel seeds, your mouth will be watering for your next trip to Tilley’s.

If it’s thick crust, Chicago deep-dish pizza you’re looking for, then try the stuffed pizza at Anna Maria’s Italian Restaurant & Pizzeria.

Hidden Creek Estates is a wonderful place to enjoy a nice glass of wine or whiskey, a relaxing friendly environment, live music, and a European inspired food menu. The food truck L’Osteria can be found next to the yellow barn on the patio.

Voted best fish fry in the Stateline area many years in a row, it’s so good at The Shopiere Tap that they offer it on Wednesdays and Fridays. The Tap has been in business at the same location for more than 100 years.

You can find many mobile restaurants throughout the Beloit region. For a complete list, head to: visitbeloit.com/food-trucks

food truck

FOOD & DRINK
Liberty House Grill
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DC Estate Winery G5 Brewing Company CheezHead Brewing Zen Sushi & Grill truk’t Lucy’s #7 Burger Bar The Rock Bar & Grill

GRAPES & HOPS

Beloit has some great stops for a craft beer or glass of vino. If you love stopping for a wine tasting or beer flight, we’ve got the places for you.

Stop 1

Enjoy the panoramic landscape from the highest point in Beloit at G5 Brewing Company. In addition to beer, they offer a full bar and gourmet pub food. Their outdoor patio is the perfect place to relax in summer.

Stop 3

Stop 2

This brew pub is the newest kid on the block. CheezHead Brewing is located in the heart of Downtown Beloit and prides itself on serving great Wisconsin beer, cheese, sausage, and more. Enjoy good brews and the fresh outdoors while playing yard games in the beer garden.

Get out of town and into DC Estate Winery. Nestled in the lightly rolling countryside of South Beloit, DC gives you the feeling of being in Tuscany. Enjoy a wine tasting, the cozy fireplace, or sit creekside in a comfy Adirondack chair in the summer. DC is the perfect spot to celebrate a special event or simply spend a relaxing weekend afternoon.

HOTSPOTS

Beloit has a variety of fun, locally-owned restaurants that serve creative dishes and cocktails.

Walk right off the street through the garage doors (weather permitting) and you’ll experience the same unreal gourmet street tacos at truk’t as you’d find in big cities like Los Angeles or NYC right in Downtown Beloit. You’ll be amazed at their one-of-a-kind recipes, house-made tortillas, or their selection of more than 100 tequilas and whiskeys!

When you step into Zen Sushi & Grill, you will not feel like you are in a small Midwestern city. Zen is Beloit’s premier Japanese restaurant featuring fresh, authentic cuisine in a chic atmosphere. You can enjoy your meal on the gorgeous outdoor patio in the summer.

Don’t miss a true Wisconsin experience at Lucy’s #7 Burger Bar. Feast on stuffed burgers made with real Wisconsin cheese and beers only poured from Wisconsin breweries. Finish with a famous “Tipsy” shake! Kick back and unwind, and enjoy dining on the sidewalk in the warmer months.

Located right along the scenic Rock River, The Rock Bar & Grill offers indoor and outdoor dining, an extensive craft beer selection, amazing loaded Bloody Marys, and a robust menu. Enjoy the outdoor fire pit and patio near the water.

10 FOOD & DRINK

PLACES TO STAY

CHAPTER 2

MAPPING OUR TRACKS

“Beloit is the perfect weekend getaway from Chicago that offers a charming small-town vibe, with tons of outdoor activities along with some of the best food you will ever try. With one million tourists visiting Beloit annually, you know there is plenty to do and it will keep you entertained.

Hotel Goodwin is one of the newer hotels in downtown Beloit which offers lots of accommodations. Downstairs, you will find Velvet Buffalo, which is one of the best Italian restaurants you will dine in. Upstairs, you will find a very chic rooftop which serves lots of yummy cocktails with views overlooking downtown. Make sure to stop

by here for fireworks, it’s the best view in the whole town!

Beloit being only a quick 90-minute drive from Chicago, is the perfect weekend trip for those wanting to escape the big city vibes and explore something different. We hope you have the best time visiting Beloit!”

www.mappingourtracks.com

VISITORS FROM

CHICAGO

11 Visitbeloit.com
Hotel Goodwin

SWEET DREAMS

The Beloit region has many lodging options to meet your needs. From luxury boutique to extended stay, you will rest easy.

For industrial charm with modern amenities, the Ironworks Hotel, a luxury boutique hotel located on the bank of the Rock River in Downtown Beloit is for you. The hotel is home to one of the area’s best restaurants, Merrill & Houston’s Steak Joint, and is within walking distance of many other area attractions and nightlife. You’ll love the two-sided gas fireplaces, spa-like bathrooms, and plush robes.

If bed and breakfasts are your style, you will fall in love with 1810 Emerson House, located in an elegant neighborhood near historic Beloit College. Enjoy breakfast served on fine china and a delectable antipasto plate with an assortment of tasty appetizers in the evening.

Another boutique property in Downtown Beloit is Hotel Goodwin. You will be amazed by the many unexpected touches, like in-room turntables, record collections, and edgy artwork. They also offer a rooftop bar and outdoor terrace. Be sure to check out Velvet Buffalo Modern Italian restaurant located inside the hotel featuring décor of a turn-of-the-century European café.

There are also many other options, including but not limited to Home2 Suites, Hampton Inn, Fairfield Inn & Suites, and Best Western Legacy Inn & Suites.

Check out the full list at visitbeloit.com/stay.

12 PLACES TO STAY
Ironworks Hotel
1810 Emerson House

SHOPPING

CHAPTER 3

DOWNTOWN

When visiting Beloit, you’ll surely love the eclectic shops, galleries, and boutiques. Downtown Beloit is the best spot to find local goodies.

Tin Dog Records is a vintage-style record store with new and used vinyl, CDs, cassettes, new turntables, and branded merchandise.

Get your Beloit-branded merchandise at Walnut Creek Apparel & Gifts They also feature customized and personalized gifts and apparel, awards, screen printing, and more.

Luxurious bath & body products, bursting with natural ingredients, can be found at Bath + Body Fusion. Indulge in high quality spa treatments in the comfort of your own home. You’ll also find locally-made jewelry, clothing, hats, candles, and wax.

Stop in The Villager Gallery & Frameworks for local original art works and reproductions. Celebrating 50 years with monthly features, the gallery is always changing. Then, head upstairs to see the unique re-purposed items in My Apt. @429.

Visit Beloit is committed to fostering an inclusive and welcoming environment. We embrace the identities and backgrounds of those who live, work, learn, and visit in the greater Beloit region.

At visitbeloit.com you can search by diverse-owned businesses such as Asian American and Pacific Islander-owned, black-owned, Hispanic-owned, owned by people with disabilities, veteran-owned, and women-owned.

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Dog Records
Tin
Rock County Rocks and Gems
In 2017, Beloit was named as having one of the top five most romantic main streets in America.

Hobbyists will appreciate Arcane Archives tabletop games, trading card games, and collectibles. Weekly events are held here for gamers of all levels. This hobby shop has everything from Magic, Pokémon, Warhammer, Dungeons & Dragons, and more.

If you’re in search of a super cute clothing store offering a large variety of products from clothing to home goods, then you have to stop in Pizzazz Gift Boutique.

For up-cycled clothing, jewelry, and home furnishings, Chic & Unique Clothing & Furniture Boutique is the perfect place to shop.

Want to get your palm or tarot cards read? Nine Bells & Cat Tails features the talents of local artists while opening up your world to metaphysical wonders.

Beloit is home to the state’s oldest flower shop—Rindfleisch Flowers. Opened in 1888, they’ve been in Downtown Beloit for more than 135 years and feature beautiful freshcut flower arrangements and a large selection of green and blooming plants.

Explore eleven rooms full of everything from accent furniture, to children’s clothing and toys, to wine racks and accessories at The Nest Egg.

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J&G’s Coins, Rings & Things
First National Bank & Trust Plaza

MARKETS

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Downtown Beloit Farmers’ Market
The Apple Hut
Bountiful Beloit

FRESH PRODUCE

The Downtown Beloit Farmers’ Market has been drawing thousands of locals and visitors to the heart of Downtown Beloit since 1974! Rain or shine, the open-air market bursts at the seams every Saturday from 8 am to 1 pm from May through October. With more than 100 vendors, the Downtown Beloit Farmers’ Market is currently the second largest market in the state—second only to Dane County’s!

The markets’ vendors sell an unimaginable variety of goods including fresh seafood, organics, produce, artisan crafts, gourmet popcorn, Amish baked goods, raw honey, fresh flowers, and more.

In addition to market vendors, there are also several food trucks on-site serving a variety of ethnic foods and fresh seafood. It’s a great place to grab lunch and enjoy frequent live music performances.

Bring the kids too! There are plenty of activities for them, including face painting, balloon animals, and henna tattoos.

And now visitors can enjoy the Farmers’ Market all year round as it continues indoors at the Downtown Beloit Association’s office November through April, every Saturday morning 9 am to noon.

Get more locally-sourced products at The Apple Hut. Their gift shop offers 17 varieties of apples, apple pies—baked and frozen, caramel apples, pumpkin bread, apple cinnamon bread, apple cider, jams, and honey. They are best known for their famous apple cider donuts.

Two Saturdays a month from May through September from 10 am to 2 pm you can support local businesses while enjoying the fresh country air at Kauffman’s Country Market. Located at Kauffman’s Country Store with ample parking, this market hosts food trucks and live music, as well.

Shop beautiful flowers, plants, fresh fruits, and vegetables at Shady Tree Farm Market. Holiday and seasonal arrangements are available, including Christmas trees.

An indoor market open all year, Bountiful Beloit farm market is a natural foods store, a farm stand, and a pottery shop. All produce is grown by the owners at their farm. And, the pottery and jewelry is made in-house by the owners, as well.

Start your adventure at the corner of State St. and Grand Ave. at Bushel & Peck’s Local Market. They sell local jams, sauces, relishes, soups, and fermented foods made by hand right in Beloit. The market’s café also provides a pleasant place to have lunch, relax, and have a little fun.

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STOP 1 Stop 3 Stop 2
5
4
Stop
Stop

ANTIQUE TRAIL

Whether you’re on the hunt for a 19th-century carved oak table, hoping to find some unique gift items, or just intrigued by the idea of discovering old treasures, a visit to our local antique and vintage shops await you!

Start your day early in the morning so you have plenty of time to shop around. You can visit all the places on our list at any time, but check ahead on hours of operation.

BELOIT

Vintage Bliss 20,000 square feet of flea market flips, vintage, antique, and new items.

Vintage Etcetera Overlooking the Rock River, shop at 35 booths filled with a variety of products.

My Apt. @429 Shop vintage clothes, shoes, and housewares.

SOUTH BELOIT

Best of Beloit Vintage Mall 20,000 square foot vintage paradise with 100 vendors.

Angela’s Attic 35,000 square foot bargain hunter’s dream with more than 100 dealers.

Helsell’s Antiques and Collectibles 31 spaces full of antiques and collectibles.

ROCKTON

Pick-A-Dilly Antiques Cozy antique store inside the historic Hopkins building.

Frosted Farmhouse Vintage antique and home décor store.

Ric-Rac Embellishments & Gifts Vintage decor, gifts, and clothing with modern elegance.

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Best of Beloit Vintage Mall Vintage Etcetera

Beloit & Beyond TRAILS

CHAPTER 4

The Beloit & Beyond trails are the perfect way to learn the history of the area, experience our bars, restaurants, food trucks, cafés, family attractions, and outdoor public art while exploring the city.

Outdoor Art Trail

Taco Trail

Historical Walking Trail

Beers & Cheers Trail

Loved by Locals Trail

DIRECTIONS

STEP 1

Scan the QR code.

STEP 2

Experience the city.

STEP 3

Win prizes such as stickers, a Beloit beanie hat, a Beloit fanny pack, a Beloit poster, a Beloit blanket, and Beloit playing cards!

*Prizes subject to change.

& BEYOND
Art Trail
BELOIT
Outdoor
BeersCheers
Outdoor Art Trail Beers & Cheers Trail
19 MAP OF BELOIT ATTRACTIONS 1. Antique Shops 2. Apple Hut 3. Beckman Mill 4. Beloit College/Logan Museum of Anthropology/Wright Museum of Art 5. Beloit Historical Society 6. Beloit Sky Carp (ABC Supply Stadium) 7. Wisconsin Welcome Center - Beloit 8. Big Hill Park 9. DC Estate Winery RESTAURANTS 1. Benedetti’s 2. Beloit Family Restaurant 3. Blender Café 4. Boundaries Bar & Grill 5. Bravo Pizza 6. Butterfly Club 7. Dita’s Family Restaurant 8. Doc’s 9. Double B Farm & Country Café 10. Downtown Beloit Restaurants 11. Dulce Vida 12. G5 Brewing Company 13. Hacienda San Miguel 14. Happy House 10. Downtown Beloit Shops and Farmers’ Market 11. Historic Auto Attractions 12. Ironworks Golf Lab 13. Macktown Living History 14. Nature at the Confluence 15. Pearl Lake Beach 16. Pohlman Field/Edwards Ice Arena 17. Preservation Park 18. Riverside Park 19. Rockton Shopping 20. The Castle at 501 Prospect 21. Visit Beloit 22. YMCA Sports Complex 15. Jane’s Café 16. Jerry’s Café 17. Jersey’s Bar & Grill 18. Johnny’s Café 19. Liberty House Grill 20. Little Mexico 21. Neli’s Family Restaurant 22. Nora’s Place 23. Pho Thanh Thu 24. Road Dawg Family Restaurant 25. Sophia’s Restaurant 26. The Rock Bar & Grill 27. Tilley’s Pizza 28. Vince’s Pizza 29. West Side Family Restaurant HOTELS/B&B 1. 1810 Emerson House B&B 2. Baymont Inn 3. Best Western Legacy Inn 4. Fairfield Inn & Suites 5. Hampton Inn 6. Home2 Suites 7. Hotel Goodwin 8. Ironworks Hotel 9. Quality Inn 10. Super 8 KAYAK/CANOE LAUNCHES 1. John Rose Landing 2. Schollmeyer Park 3. Town of Turtle Launch friendsofturtlecreek.com rockrivertrail.com
Rockton Roscoe South Beloit Big Hill Community Park Krueger Comm. Park Riverside Park Strong Park Leeson Park Memorial South Beloit Municipal Park Settlers Park Townview Park Telfer Park Christilla Park KellyMeyers Park Armstrong Eddy Park Spring Creek inneL g a n Creek Turtle Creek Dry Creek Victoria Lake Pearl Lake WISCONSIN ILLINOIS WINNEBAGO CO. BOONE ROCK CO. Yale Bridge Rd Owen Center Rd Prairie Hill Rd Prairie Hill Rd Prairie Hill Rd Middle Rd Middle Rd RdRiverOld Dorr Rd Dorr Rd Manchester Elevator Rd Elevator Rd BluffSt Fisher Rd Rockton Rd White School Rd County Line Rd County Line Rd Pann Rd Shirland Av Willowbrook Rd Crockett Rd Prairie Av Nazarene Dr Bluff St Freeport Rd Rood Av Main St Union St Carries Ln S Park Av HononegahRd HononegahRd Willowbrook Rd Willowbrook Rd Rockton Av Wagon Wheel Rd Rockton Rd Rockton Rd 2nd St 2nd St Prairie Av Wittwer Rd Pleasant Valley Rd State Line Rd RocktonRd PrairieHill Rd Blackhawk Blvd M a n c hesterRd Manchester Rd Blackhawk B l v d LoveRd Love R d McCurry Rd McCurry Rd McCurry Rd McC Exit 1 Exit 1A/B Exit 2 Exit 185 A/B Exit 183 Exit 3 Exit 185 A/B Park Av Park Av S Creek Rd St Lawrence Av Afton Rd Afton Rd 6th St Creedy Rd GatewayBlvd Prairie Rd Spring Creek Rd MadisonRd Cranston Rd Henry Av Hart Rd Townline Av McKinley Av Hackett St McKinley Av Turtle Town Hall Rd Turtle Town Hall Rd Colley Rd Colley Rd Burton St Liberty Av Nye School Rd Prairie Av PrairieAv Prairie Av West Hart Rd 4th St Philhower Rd Philhauer Rd Emerson St Bushnell St Riverside Dr Broad St Gardner St State Line Rd ShopiereRd Frederick St Murphy Woods Rd Apex Dr Big Hill Park Blvd White Av Walters Rd E Creek Rd ClinicRd G a t e w ay Blv d Inman Pkwy Elmwood Av P e asan t S t R i ve r s d e D r Milwaukee Rd Cranston Rd Wi l l o w b r koo R d Beloit-Newark Rd Portland Av Maple Country Club of Beloit Macktown Golf Course Red Barn Golf Course Ledges Golf Club 81 81 81 81 75 75 75 75 2 2 2 67 D D Q S S S G G X 64 8 8 9 9 9 48 76 76 76 68 68 68 213 213 251 251 39 39 39 90 90 90 43 51 51 51 51 BT Beloit Airport 3 9 5 13 1 8 17 4 Afton 5 4 6 9 2 10 8 7 3 26 6 3 23 27 16 12 12 10 10 4 9 14 11 19 1 18 1 Shopiere 21 7 2 3 1 2 15 6 16 22 19 5 2 7 8 11 15 17 18 21 22 24 25 29 20 20 28 14 13
BELOIT
20 MAP OF DOWNTOWN BELOIT ATTRACTIONS 1. ABC Supply Stadium 217 Shirland Ave. 362-2272 2. Beloit Art Center 520 E. Grand Ave. 313-9083 3. Beloit College/Logan Museum of Anthropology/Wright Museum of Art 700 College St. 363-2000 4. CELEB 437 E. Grand Ave. 361-6611 5. Hendricks Center for Performing Arts 409 Pleasant St. 363-2366 6. Ironworks Golf Lab 625 Third St., Ste. 100 473-0095 7. Stateline Family YMCA 501 Third St. 365-2261 8. Visit Beloit 656 Pleasant St. 365-4838 SHOPPING 1. Always and Forever Formal Wear 317 State St. 365-9697 2. Arcane Archives 635 Broad St. 312-2400 3. Bath & Body Fusion 430 E. Grand Ave., Ste. 104 299-8036 4. Bushel & Peck’s Local Market 328 State St. 363-3911 5. Chic & Unique Clothing & Furniture Boutique 318 State St. 312-4222 6. Flying Pig 431 E. Grand Ave. 312-2554 7. Haute Bridal 444 E. Grand Ave. 436-5600 8. Haute The Luxe Bridal & Beauty House 406 Pleasant St., Ste. 210 436-5600 9. J&G Coins, Rings and Things 419 E. Grand Ave. 359-5751 10. Jewelry by Christopher 322 State St. 312-2300 11. Nest Egg 816 E. Grand Ave. 365-0700 12. Nine Bells & Cat Tails 421 E. Grand Ave. 626-537-5329 13. Northwoods Premium Confections 314 State St. 363-9000 14. Pizzazz Gift Boutique 313 State St. 365-6660 15. Rindfleisch Flowers 512 E. Grand Ave. 363-7673 16. Rock County Gems 312 State St., Ste. A 346-7132 17. Tin Dog Records 312 State St., Ste. B 312-4076 18. Villager Gallery & Framing/ My Apt. @429 429 E. Grand Ave. 365-6007 19. Walnut Creek Apparel & Gifts 408 E. Grand Ave. 313-0600 11. Hatley’s Pub 435 E. Grand Ave. 312-2030 12. La Casa Grande 618 Fourth St. 361-0011 13. Lucy’s #7 Burger Bar 430 E. Grand Ave. 312-4477 14. Merrill & Houston’s Steak Joint 500 Pleasant St. 313-0700 15. Mr. B’s Snack Shop 315 Short St. 207-9684 16. Palermo’s Pizza 618 4th St. 365-3043 17. truk’t 443 E. Grand Ave. 368-7144 18. Velvet Buffalo 500 Public Ave. 312-2991 19. Zen Sushi & Grill 430 E. Grand Ave. 299-8888 HOTELS 1. Hotel Goodwin 500 Public Ave. 361-6622 2. Ironworks Hotel 500 Pleasant St. 362-5500 SERVICES 1. Austin’s Barber Shop 603 Broad St. 365-0006 2. Beloit Transit 255 Shirland Ave. 364-2870 3. Downtown Beloit Association 557 E. Grand Ave. 365-0150 4. First Class Cosmetology School 306 State St. 362-5216 Local area code is 608. 5. Medical Grade Aesthetics 136 W. Grand Ave., Ste 101 856-6180 6. LUX Cuts 444 E. Grand Ave., Ste 101 368-8066 7. Tresses by Letisha 136 W. Grand Ave., Ste. 304 481-2794 8. WM DaySpa Salon 604 Pleasant St., Ste. 130 312-2722 DINING/CAFÉS/BARS 1. 5Bar 530 E. Grand Ave. 207-3805 2. 615 Club 615 Broad St. 364-4615 3. Bagels & More Local Café 324 State St. 363-1850 4. Blue Collar Coffee 108 W. Grand Ave. 368-7155 5. Brass Rail 646 Fourth St. 362-9999 6. Bushel & Peck’s Local Market 328 State St. 363-3911 7. Carom Room 614 E. Grand Ave. 365-1811 8. CheezHead Brewing 414 Pleasant St. 313-5086 9. Grand Avenue Pub 132 W. Grand Ave. 312-2363 10. Grand Slam 173 W. Grand Ave. 362-6013 1 South Beloit Horace White Park Stateline Restoration Prairie Park Field Park WINNEBAGO CO. Clark St Ingersoll Pl Wheeler Av Dow St BaileySt AvEastern Colby St ProspectAv 4th St Church St Bushnell St Shirland Av 3rd St St. Paul Av Prospect St Public Av College St State St Short St StDepot MillSt Pleasant St Broad St GrandAv Spine Rd Walking Bridge Walking Bridge 75 2 213 51 2 3 1 7 4 8 17 18 6 5 9 16 10 3 14 2 4 5 6 7 3 10 13 6 11 9 1 2 11 12 18 19 2 8 5 17 4 16 1 15 14 8 4 7 8 7 3 15 2 6 19 13 5 12 1 For an interactive experience with Downtown Beloit, download distrx. VISITBELOIT.COM | 365.4838 | INFO@VISITBELOIT.COM WISCONSIN WELCOME CENTER - BELOIT | 365.8344

ATTRACTIONS MUST SEE

CHAPTER 5

Stop 1

Take a tour of the state’s oldest operating grist mill. Beckman Mill is an authentically restored 1868 grist mill that is surrounded by a 50-acre park. Tours are available on weekends, May through October from 1-4 pm, and make sure to watch their grinding demonstrations on Saturdays.

Stop 2

View more than 75 historic autos including John Dillinger’s getaway car and a car from Elvis’ collection at Historic Auto Attractions. You will also find Hollywood memorabilia and one of the most extensive collections of John F. Kennedy and Kennedy Family artifacts in the country.

Stop 3

You will appreciate the beautiful architecture, as well as the fine art on display at the Wright Museum of Art. You will find more than a dozen exhibitions, drawn from the permanent collection, regional and student artists, and national touring shows.

Stop 4

Take a stroll through the Beloit College campus and view artifacts from around the world at the Logan Museum of Anthropology. The museum, founded in 1894, contains 300,000 archaeological and ethnological objects including Native American baskets, pre-Columbian pottery, and prehistoric North American ceramics.

Stop 5

Enjoy the work of premier and established local and regional artists at the Beloit Art Center. If you are here on the first Friday of a month, attend their reception and gallery show opening from 5-7 pm.

Stop 6

Founded in the mid-1830’s, Macktown Living History Education Center has fun historical events and is open for tours. Located in Rockton on a forested bluff overlooking the Rock and Pecatonica Rivers, you’ll find remnants of Winnebago County’s earliest settlement.

Stop 7

Enjoy America’s pastime at a Beloit Sky Carp game at the new ABC Supply Stadium! The Sky Carp are a High-A Affiliate of the Miami Marlins, giving you major league fun at minor league prices. (Pictured on back cover.)

21 Visitbeloit.com
Logan Museum of Anthropology Wright Museum of Art Macktown Living History Education Center Beloit Art Center Beckman Mill
Travelers’ Choice
Historic Auto Attractions
Historic Auto Attractions was awarded Tripadvisor’s
award in 2023.

SPORTS And Recreation

Whether you want to participate, or simply be a spectator, Beloit offers a variety of opportunities for the whole family.

If you like watching cars or motorcycles race, Blackhawk Farms Raceway is the place. Want to race a car? Call Advanced Autosports about their Arrive & Drive program. If you’re a bowler, go for a 300 game at Viking Lanes. Like ice skating? Get over to Edwards Ice Arena and rent some skates October through early March.

If you’re looking to play in the water, Krueger Municipal Swimming Pool is a great spot or spend the day on the beach at Pearl Lake. And, if you are a guest at Ironworks Hotel or Hotel Goodwin you can enjoy “Member for a Stay” privileges to the Stateline Family YMCA and the Beloit Club. Beloit Club is regarded as one of the best country clubs in Wisconsin and offers an award-winning 18-hole golf course, a beautiful swimming pool, and an amazing restaurant and bar.

If golf is your thing, you’ll want to reserve a tee time at Krueger-Haskell Golf Course, a beautiful 18-hole, par 70 course with rolling terrain and mature trees. Afterwards, swing into the clubhouse for a meal.

Play golf and other sports year-round at Ironworks Golf Lab. Their high-definition simulator lets you choose from 80+ golf courses, and the other two simulators let you choose between golf or 14 other games, including hockey and zombie dodgeball. You can also enjoy appetizers, beer, and soft drinks.

23
Lake Victoria

Riverwalk Path

32 CITY PARKS

OUTDOORS

You can hike trails through wetlands and native prairie restorations managed by the Green-Rock Audubon Society, ride your bike along the Beloit Riverwalk—a 3.5mile paved walking/bike path in Riverside Park, or go on a guided kayak or tubing adventure with Sugar River Adventures

If you are looking for a group to ride bikes with, nobody knows the routes better than the Stateline Spinners. During the warmer months, they gather every Tuesday evening for a ride and no riders are left behind.

Stop 1

For hiking, picnics, and cross-country ski trails, head to Big Hill Park located on the bluffs of the Rock River. This 190-acre park is also home to the Welty Environmental Center. Don’t miss the scenic overlook with a spectacular vista!

STOP 2 23+

Make a stop at Nature at the Confluence, an outdoor urban ecology center dedicated to creating the historic confluence of the Rock River and Turtle Creek in South Beloit a place of gathering, exploration, recreation, learning, and inspiration for people of all ages and abilities.

STOP 3

Bring your own kayak and coast on the crystal clear water along the sandy shores of South Beloit’s Lake Victoria. Before or after kayaking, walk the path around the lake or bring your discs for a round of disc golf.

24 ATTRACTIONS
OF HIKING, BIKING, AND RIVER TRAILS
MILES
Fridays in the Park Merrill & Houston’s Steak Joint The Rooftop at Hotel Goodwin Music at Harry’s Place

LIVE ENTERTAINMENT

Beloit offers many opportunities for live entertainment throughout the year.

You can enjoy a concert by the Turtle Creek Chamber Orchestra, a collaboration of musicians dedicated to educating patrons to the joys of classical, pop, and contemporary music.

If you like community theatre, take in a play produced by the Beloit Civic Theatre. Performances are held in the intimate 200-seat Elizabeth Reinholz Theatre.

There’s live music and karaoke throughout the week at Merrill & Houston’s Steak Joint, truk’t, Grand Avenue Pub, 5Bar, Liberty House Grill, and more.

Think you’ve got the smarts? Join locals for trivia night at G5 Brewing Company, The Rock Bar & Grill, 5Bar, or CheezHead Brewing

Stop 1

See the Beloit Janesville Symphony Orchestra perform. In addition to its series of classical and pops concerts, each year it performs an outdoor Independence Day concert.

Stop 2

From May through September, you can grab lunch and listen to live bands at Fridays in the Park. An affordable lunch is provided by a local restaurant and served from 11:30 am1:30 pm.

Stop 3

Dance the night away most Friday evenings from June through August at Music at Harry’s Place. This free summer concert series showcases top regional bands from 7-9 pm. And free dance lessons are offered the second and fourth Mondays during Dancing at Harry’s Place.

26 ATTRACTIONS

Major Events

CHAPTER 6

From seasonal outdoor adventures to a memorable foodie scene, vibrant entertainment, and culturally unique arts, the Beloit area has a multitude of events to inspire your story.

Stop 1

The Beloit International Film Festival (BIFF) is an annual ten-day film festival that celebrates the power of independent film. More than 100 films are shown and patrons can meet filmmakers from around the world. The New York Times listed the festival as a unique alternative to other big film festivals such as Sundance and Tribeca.

Stop 2

The largest music festival in the Stateline area, Old Settlers Days invites some of the best local and national acts to the Main Stage. Other highlights are a carnival, parade, OSD 5K, kids’ activities, beer tent, and food vendors. Four fun-filled days of entertainment and activities.

Stop 3

Dance the night away at Street Dance, one of the biggest events in Downtown Beloit.

It’s a huge block party with top regional bands, a beer tent, and food trucks. The day starts with awesome sidewalk sales which is a great way to kick off your weekend.

In September, do it all over again during Oktoberfest!

STEP 4

Kubb is a yard game for all skill levels and the Beloit Kubb Open is a tournament for all to join and have fun! Whether your firsttime players, past champions, or spectators, we hope you will spend the day with us celebrating a decade of kubb in Beloit in 2024.

27 Visitbeloit.com
Beloit Kubb Open

BELOIT AREA EVENT CALENDAR

All events are in Beloit unless otherwise noted. THE EVENTS LISTED ARE ACCURATE AS OF JANUARY 2024 AND ARE SUBJECT TO CHANGE WITHOUT NOTICE. PLEASE VERIFY TIMES AND DATES.

Events and updates can be found at Facebook.com/VisitBeloit and at VISITBELOIT.COM/CALENDAR

ONGOING EVENTS

APR-SEP: BELOIT SKY CARP BASEBALL Affordable fun at ABC Supply Stadium! The Sky Carp are a High-A affiliate of the Miami Marlins baseball team. Full schedule and specials at skycarp.com

MAY-MAR: BIFF YEAR ROUND 6:30pm, Wednesdays. Pre-screens of films submitted for the Beloit International Film Festival. beloitfilmfest.org

MAY-OCT: FARMERS’ MARKET 8am-1pm, Saturdays. Award-winning market with 130+ vendors! Rain or shine. downtownbeloit.com

MAY-OCT: BECKMAN MILL GUIDED TOURS 1-4pm, Saturdays & Sundays. Corn grinding on first Saturday of the month. beckmanmill.org

MAY-SEP: FRIDAYS IN THE PARK 11:30am-1:30pm, Fridays. Live music and lunch from a local eatery. downtownbeloit.com

MAY-SEP: ROCKTON RIVER MARKET 5-8pm, Wednesdays. Shop to live music in Downtown Rockton, IL. rocktonrivermarket.com

JUN-AUG: WEDNESDAY WIND DOWN Stop by for live music and a food truck. visitbeloit.com for dates, times, and location

JUN-AUG: DANCING AT HARRY'S PLACE Free dance lessons on the second and fourth Mondays at Riverside Park. friendsofriverfront.com

JUN-AUG: MUSIC AT HARRY’S PLACE 7pm, free concert series nearly every Friday at Riverside Park. friendsofriverfront.com

NOV-APR: WINTER CRAFTER AND FARMERS’ MARKET 9am-12pm, Saturdays. Indoor market. downtownbeloit.com

AMERICAN CORNHOLE ORGANIZATION TOURNAMENT Watch over 100 teams participate in the Beloit Major. americancornhole.com

BELOIT WINTERFEST A weekend of indoor/outdoor family fun throughout Beloit. beloitrecreation.com/beloit-winterfest

ROCKTON YETI FEST A weekend of snow sculpting, Yeti hunting, ice skating, dog sled mushing, cocoa crawl and more in Downtown Rockton, IL. facebook.com/rocktonyetifest

MAPLE SUGAR FEST Sap-collecting, syrup-making demo, craft area, and story-time. weltycenter.org

EASTER EGGSTRAVAGANZA Fun zone, photos with the Easter bunny, mascots, face painting, balloon animals, and more. downtownbeloit.com

BELOIT INTERNATIONAL FILM FESTIVAL (BIFF)

Ten-day film festival featuring more than 100 independent films. Meet the filmmakers from around the world at several downtown venues. beloitfilmfest.org

DOWNTOWN SPRING WINE WALK Enjoy wine tastings at several shops in historic downtown. downtownbeloit.com

TEAM WORLD HORSESHOES TOURNAMENT

Professional horseshoe tournament Friday-Sunday. facebook.com/Beloit-Horseshoe-Club

MEMORIAL DAY PARADE Parade organized by the United Veteran's Memorial Day Parade Committee. visitbeloit.com/calendar

OLD SETTLERS DAY Music festival and carnival. Settler’s Park. Rockton, IL. oldsettlersdays.com

JUNETEENTH CELEBRATIONS Prayer, poetry, speeches, music, and fun. visitbeloit.com/calendar

MAKE MUSIC DAY Free, city-wide summer solstice music festival makemusicday.org/beloit

CONCERT AND FIREWORKS Music by the Beloit Janesville Symphony Orchestra and a fireworks show. visitbeloit.com/calendar

ICE CREAM SOCIAL/ARTISTS IN THE PARK Old-fashioned ice cream and desserts while watching artists at work at Beckman Mill. beckmanmill.org

DOWNTOWN STREET DANCE Live music, beer, and food on the 300 block of State St. downtownbeloit.com

BELOIT KUBB OPEN Registration at 7:30am; play starts at 9am. Register early online. Pohlman Field. visitbeloit.com/kubb

MOVIE ON THE BIG LAWN Family movie shown on a giant 50’ screen. Riverside Park. friendsofriverfront.com

BELOIT DIRTY DASH Family mud run/obstacle course. Big Hill Park. beloitrecreation.com/dirty-dash

FLYING CIRCUS FUN FLY RC plane flying, helicopter flying, and FPV quad gate races all on three dedicated flying sites. Free admission. facebook.com/rockriveraero

THUNDER ON THE ROCK BOAT RACING Stock outboard, modified outboard, junior classes, and more. marineracingclub.com

HERITAGE DAYS FESTIVAL Explore more than 12 free events and historic sites during the three-day celebration. beloithistoricalsociety.com

BELOIT AUTORAMA Car show, parts swap, arts and crafts, and car corral. Preservation Park. beloitautorama.com

OKTOBERFEST German beer, music, and food on the 300 block of State St. downtownbeloit.com

DEVIATE An interactive event featuring contemporary art, live music, food, and drink. deviatebeloit.com

DOWNTOWN FALL WINE WALK Enjoy wine tastings at several shops in historic downtown. downtownbeloit.com

TASTE OF THE CHAMBER Food samples, beer tasting, and live music. Eclipse Event Center. greaterbeloitchamber.org

DOWNTOWN HALLOWEEN COSTUME PARADE AND PARTY

Kids costume parade followed by live music, entertainment, fun zone, and more. downtownbeloit.com

GRAND LIGHTED HOLIDAY PARADE Live music & tree lighting, followed by lighted parade and holiday festivities. downtownbeloit.com

SMALL BUSINESS SATURDAY A vast majority of businesses will have sales, specials, treats, etc. downtownbeloit.com

HOLIDAZZLE Shopping, art, live music, Santa visits, children’s events, free trolley, holiday treats, and one-of-a-kind gifts. downtownbeloit.com

ROCKTON CHRISTMAS WALK A Christmas tree lighting, lighted parade, holiday events, shopping specials, and live music in Rockton, IL. rocktonchristmaswalk.com

JAN FEB JUN JUL AUG SEP OCT MAR APR MAY
NOV DEC SHARE YOUR STORIES BY TAGGING US @VISITBELOIT AND USING #VISITBELOIT

DID YOU KNOW?

One of Beloit’s most famous citizens was Roy Chapman Andrews, an explorer, adventurer, and writer. Andrews is best known for leading a series of expeditions through China in the early 20th century into the Gobi Desert and Mongolia that led to such discoveries as the first-known nests of fossilized dinosaur eggs. He is believed to be the person that fictional character Indiana Jones was based on! Learn more at roychapmanandrewssociety.org.

Beloit College Downtown Beloit
29 Visitbeloit.com
Tiffany Bridge

History & Culture

CHAPTER 7

The Beloit region has seen more than 200 years of American history unfold. This area, first home to the Ho-Chunk people, was a prime destination for trading especially due to its proximity to the current Rock River. The New England Immigrating Company began purchasing land in the mid-1830s to form Beloit as a city. After actively growing during the Industrial Revolution, Beloit continues to honor its heritage through adaptive reuse of industrial, commercial, and historical buildings.

Stop 1

Step back in time on the Beloit College campus. Founded in 1846, it is the oldest continuously operated college in Wisconsin and was founded while the state was still a territory. Situated high on a hill overlooking the Rock River, the campus offers 40 wooded acres of winding walkways to meander along, and 20 conical, linear, and animal-shaped effigy mounds built between about AD 400 and 1200.

Stop 2

Wander through the historic streets of Downtown Beloit and see many original buildings and businesses.

Stop 3

Paddle down Turtle Creek and enjoy the view of an operational 1869 five-arch stone bridge. The Tiffany Bridge is the oldest such in Wisconsin. Paddling and kayaking in Beloit and the surrounding area is amazing!

Stop 4

After nightfall, take time to stroll off of 3rd Street onto (affectionately named) Spine Road to see the illuminated murals honoring the thousands who worked at Beloit Iron Works and Beloit Corporation, now a technology and business campus with more than 50 companies.

Spine Road 30

The Destination Marketing Accreditation Program seal by Destinations International recognizes our organization’s commitment to industry excellence and demonstrates that we meet performance and accountability standards.

Visit BELOIT 656 Pleasant St. Beloit, WI 53511
VISITBELOIT.COM
@VISITBELOIT #VISITBELOIT
ABC Supply Stadium
608.365.4838

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