BI Packages
Industry Analytics
Uncover the Pulse of Tourism and Hospitality Across the U.S.
Explore into comprehensive research and analysis, providing a clear picture of the current state and emerging trends within the Tourism and Hospitality industries.
Our insights highlight key benchmarks and market shifts that are shaping the future, enabling you to stay ahead in a rapidly evolving landscape.
Reports Include:
• Tourism Economics
• Group Demand Benchmarks
• Room Demand
• DMO BookingActivity
• Bureau of Labor Statistics (BLS)
• Industry Detail
• State Detail
• Tourism-Dependent Industries
• MMGY
• Leisure Travel Intent
• Business Travel Intent
• Travel Sentiment & Perceived Travel Safety
• DK Sifflet Travel Performance/Monitor
• Oxford Economics
• Economic Forecast
• Employment | Workforce
• US Travel
• Recovery and Growth Insights
• YouGov
• Travel Profiler
• National Travel and Tourism Office
• Port of Entry
• Origin Markets
• First IntendedAddress
Report Samples:
John Wayne Report
• Average Daily Flights
• Airport Throughput
• Passengers Geolocations
Benefit: IndustryAnalytics compiles research, trending data and benchmarks on the status of Tourism and Hospitality market and throughout the US.
Tourism Economics
An annual analytical review on national DMO sales activity.
Group Demand Benchmarks
Room Demand
DMO Booking Activity
Workforce | Employment
US Travel
A comprehensive and centralized source for high-frequency intelligence on the U.S. travel industry and the broader economy.
BUSINESS INTELLIGENCE
BLS
A comprehensive review of employment statistics by geographic location and industry type.
MMGY
A study of traveler intentions and sentiment. BUSINESS INTELLIGENCE
Source: MMGY Global’s Portrait of American Travelers® “Fall Edition”
Source: MMGY Global’s Portrait of American Travelers® “Fall Edition”
Source: MMGY Global’s Portrait of American Travelers® “Fall Edition”
Source: MMGY Global’s Portrait of American Travelers® “Fall Edition”
Oxford Economics
A forecast of the recovery indicators for the destination.
Source: Oxford Economics
YouGov
A profile of traveler spending type by behavior.
Spending Behavior
Source: YouGov America Inc.
Holiday Type
Source: YouGov America Inc.
NTTO
The National Tourism and Travel Office is the official U.S. government source for travel and tourism statistics.
ADIS/I-94 Port of Entry
June 2023
Source: NTTO; History presents the Calendar Year 2012-2019 average.
ADIS/I-94 Origin Markets
Source: NTTO
ADIS/I-94 First Intended Addresses
Source: NTTO
John Wayne Airport
TSA data of Airport Throughput by State and Airport, geolocations of passengers, and average number of daily non-stop flights.
John Wayne Airport Arrivals/Departures
Source: NTTO
Market and Lodging Analytics
Strategize with Market and Lodging Performance Insights
Our Market and Lodging Analytics empower partners with the tools to assess and refine their selling strategies.
By analyzing marketplace trends and lodging data, including competitive set comparisons, you can identify opportunities and optimize your approach for greater effectiveness in a dynamic market.
Reports Included:
• STR/Costar Report
• YOY/MOM Market Performance
• STR/Costar Data Trending
• Occupancy
• ADR
• RevPAR
• Room Nights
• Revenue
• STR/Costar Comp Set
• Occupancy
• ADR
• RevPAR
• Room Nights
• Revenue
• STR/Costar Submarkets
• Occupancy
• ADR
• RevPAR
• Room Nights
• Revenue
• STR/Costar Submarkets
• Weekly Hotel Performance
• Weekly Demand & Average Rates
• Day of Week Details
• Competitive Set
• Competitive Set, Day of week
Report Samples:
Benefit: Allows partners to have an in-depth review of how hotels are performing in their area. These reports provide a comprehensive overview of ADR, Occupancy, RevPAR, Room Nights and Revenue.
STR Report
Current hotel performance for Anaheim and Garden Grove.
Source: STR
STR Data Trending
In-depth historical trending for Anaheim and Garden Grove’s hotel performance.
Source: STR
Source: STR
Source: STR
STR Comp Set
Review of competitive set destinations and their current market hotel performance.
Source: STR
Source: STR
STR Submarkets
Review of submarkets and their current market hotel performance.
Source: STR
STR Weekly Trending
In-depth historical trending for Anaheim and Garden Grove’s hotel performance on a weekly basis.
Source: STR
Source: STR
Source: STR
Source: STR
Source: STR
Event Analytics
Optimize Your Event Strategy with Data-Driven Insights
Take a deep dive into Visit Anaheim’s booking data, analyzing historical, current, and projected trends. This comprehensive evaluation helps establish baseline trends in origin markets, market segments, booking windows, and length of stay, enabling you to plan and execute events with precision and foresight.
Reports Included:
• Future Pace Report
• Comp Set
• Events: Monthly Pace Target Variances
• Events: OTB vs Comp Set
• Events: Pace vs Comp Set
• Long-Term Pace - Events
• Attendees: OTB vs Comp Set
• Attendees: Pace vs Comp Set
• Long-Term Pace – Attendees
• Mint +
• Latest meeting updates
• New meetings
• New organizations
• New histories
• Recommended meetings
• Booking Status
• Meeting list
• Cvent BI
• Market Report
• Performance by Region
• Trends and Pace
Report Samples:
Benefit: EventAnalytics comprehensively incorporates an evaluation of VisitAnaheim's past, present and future booking data to establish baseline trending of origin markets, market segments, booking windows and length of stay.
Future Pace
Using data, Future Pace puts our events in a PACE calendar for future years to monitor progress with bookings.
Future Pace:
- Comp Set
BUSINESS INTELLIGENCE
Mint +
Meetings Information Network (MINT+) database is a shared repository of information on organizations and their meetings and events. Prospect intelligently for group business, armed with valuable information about historical meeting details and future bookings, as reported by yourself and fellow destination organizations.
Cvent BI
Cvent BI is a Business Intelligence tool to understand your competitive set, assess your performance, and identify opportunities for growth.
Economic Impact
Harness the Economic Benefits of Tourism
Explore the far-reaching economic effects of tourism in our community, from boosting tax revenue and personal income to elevating standards of living and creating new employment opportunities.
Our analysis provides a detailed look at how tourism acts as a catalyst for economic growth and prosperity.
Reports Included:
• Tourism Economics, Economic Impact
• Total Economic Impact
• Direct Visitor Spending
• Total Labor Income Impact
• Total Jobs Impact
• Total State & Local Tax Revenues
• Sales Tax Revenues
• Lodging Tax Revenues
• Property Tax Revenues
Report Samples:
Benefit: EventAnalytics comprehensively incorporates an evaluation of VisitAnaheim's past, present and future booking data to establish baseline trending of origin markets, market segments, booking windows and length of stay.
Tourism Economics
A comprehensive study of visitation to the destination and forecast for future years.
Economic Impact:
- Total Economic Impact
Economic Impact:
- Direct Visitor Spending Impact
Economic Impact:
- Visitor Volume and Spending
Economic Impact:
- Labor Income Impact
Economic Impact:
- Tax Impact
Visitor Analytics
Understand Traveler Behavior and Patterns
Gain insights into the movements and preferences of travelers through in-depth analysis of their origins, air travel throughput, and visitation patterns.
Our Visitor Analytics offers a detailed understanding of traveler behavior, helping you tailor services and experiences that resonate with your audience.
Reports Included:
• TSAAirport
• Throughput by State
• Throughput byAirport
• OAG
• Air Passenger Summary
• •Global City Travel
• City Report
• Tourism Economics
• International State Travel
• Arrivalist | NEAR
• Demographic
• Anaheim
• International
• Visitors to POI
• Visitors POI to Category
• Origin and Trend Charts for POI
• Datafy
• Vehicle Visitation
• MarketAnalysis
• Daily Visitor Trends
• Event Impact
• Placer.AI
• Demographics
• Visitor Journey
• VoidAnalysis
• Traffic Trends
Report Samples:
Benefit: Visitor data to understand what type of visitors chooseAnaheim as their travel destination.
TSA
A historical representation of the TSA throughput by airport and destination.
OAG
A historical review of air travel for John Wayne Airport.
Source: OAG
Global City Travel
A historical review of domestic air travel for Los Angeles.
Source: Tourism Economics
Arrivalist
An intuitive profile on the type of visitors that come to our destination. Giving an in-depth review of their POI’s, household incomes, and travel preferences.
Source: Arrivalist
Datafy
Visitation and visitor behavior that includes demographics, event impact analytics, and vehicle visitation.
Placer.AI
Location analytics that includes visit trends, trade areas and demographics.
Future Partners
Annual tracking of likely international travelers in top global markets for the United States.
Custom Reports
Tailored Data Solutions for Your Unique Needs
Customize your data sets with our new Custom Reports feature, designed to provide you with the specific insights that matter most to your business.
Whether you need granular details or broader overviews, our custom reports give you the flexibility to access and analyze data in a way that’s tailored to your goals.
