Vision Now March 2024

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Teamwork Focus Freedom
the ever-changing reality of business today, our conference will share with members the abilities they need to develop their businesses, succeed in a constantly evolving world and help promote a strong independent sector in the UK. Collaboration Connections Strategy Planning Sponsored by Sponsored by Supporting your independence since 1979 Register now to attend at www.negconference.co.uk BUILDING FOR SUCCESS CONFERENCE 2024
27th & Monday 28th October 2024 The East Midland Conference Centre, Nottingham March 2024
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Editor’s comment

Do you remember attending the first-ever NEG Building for Success Conference back in November 2010 at beautiful Blenheim Palace?

Apart from the absolutely Baltic temperature outside, the inaugural event was certainly a memorable one due to the superb quality of the presentations, and the warmth and enthusiasm of assembled members, exhibitors and guests.

Topics on the 2010 programme ranged from contact lens patient compliance and communication through to technology advances, ‘getting the best out of the internet’ and how independents can attain ‘the expert’s edge’. While much has passed under (and over) the bridge since then, such clinical and business topics remain as pertinent to independent practice today as they did nearly 15 years ago.

Having missed a few years due to the pandemic and its run-on effects, the NEG Building for Success Conference will be back with a bang on 27-28 October at the East Midlands Conference Centre in Nottingham. In this month’s issue, Phil Mullins outlines plans for the event and introduces keynote speaker Sarah Furness – a former RAF combat pilot and now a successful leadership and motivational speaker, coach and author. We will be updating you on the programme as it develops, so do make sure to ‘save the date’ in your practice calendar.

We have no less than four product profiles this month, providing a more in-depth look at preferred suppliers’ latest innovations – along with an extended piece from the AIO highlighting the reason why the organisation is “more than just a conference”. We also have a preview of Optometry Tomorrow, which will incorporate the BCLA Focus conference this year, and a showcase of luxury eyewear collections in our style spotlight.

Vision Now magazine is published by Peekay Publishing Ltd for The PK National Eyecare Group Ltd, the UK’s largest purchasing group for independent opticians. @PK_NEG VISION NOW is published by Peekay Publishing Ltd for The PK National Eyecare Group Limited, Clermont House, Cranbrook, Kent TN17 3DN VISION NOW is printed by CFH Docmail Ltd. St Peter’s Park, Wells Road, Radstock BA3 3UP
The Editor welcomes letters, articles and other contributions for publication in the magazine and reserves the right to amend them. Any such contribution, whether it bears the author’s name, initials or pseudonym, is accepted on the understanding that its author is responsible for the opinions expressed in it and that its publication does not imply that such opinions are those of The PK National Eyecare Group Ltd. Articles submitted for publication should be original, unpublished work and are accepted on the basis that they will not be published in any other journal. Acceptance of material for publication is not a guarantee that it will be included in any particular issue. Copyright © 2024 for Peekay Publishing Ltd. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, including photocopying and recording, without the written permission of the publishers. Such written permission should also be obtained before any part of this publication is stored in a retrieval system of any nature. Nicky Collinson Editor Editor: Nicky Collinson BA (Hons) nicola.collinson@nationaleyecare.co.uk Features Contributor: Joan Grady jgparischats@wanadoo.fr Business Editor: Philip Mullins FBDO p.mullins@nationaleyecare.co.uk Art Editor: Stacey Potter BA (Hons) www.spottcreative.co.uk Inside 11 15 24 www.nationaleyecare.co.uk Vision Now March 2024 3 News 4 OFNC meets with minister 7 Multi-pair promotion returns 9 CooperVision shares insights 11 Lab showcases innovations 13 Bondeye opens student shop Features 14 NEG Building for Success Fly higher 15 Product profile Raising the bar with Hi-Vision Meiryo 18 Product profile Big and Tall: Seeing clearly, saving seas 19 Product profile Mylo: promising insights 20 An independent view Putting the ‘eye’ in independent 22 Optometry Tomorrow 2024 Two-for-one 23 Product profile Etro: art, eyewear and AI Regulars 24 Style spotlight 26 Suppliers’ directory

SightGlass Vision

The US Food and Drug Administration (FDA) has granted Breakthrough Device designation to SightGlass Vision’s Diffusion Optics Technology (DOT) spectacle lenses, which are intended to slow myopia progression in children. The design is the first to use the contrast management mechanism of action, incorporating thousands of elements that scatter light across the retina. As reported in September 2023, full four-year outcomes from the pivotal CYPRESS study showed statistically significant slowing of axial length progression and cycloplegic spherical equivalent refraction.

“The FDA Breakthrough Device designation for Diffusion Optics Technology spectacle lenses is a milestone for our organisation – and for the broader fight against the paediatric myopia epidemic,” said Andrew Sedgwick, CEO of SightGlass Vision – a

joint venture of EssilorLuxottica and the CooperCompanies. “Recent studies illustrate that about half of US children are myopic, yet most are not receiving

Optometric Fees Negotiating Committee

How an expanded role for the primary eyecare workforce could help alleviate ophthalmology pressures was discussed during a recent meeting between the Optometric Fees Negotiating Committee (OFNC) and primary care minister, Andrea Leadsom. Also on the table were the need for sustainable funding for GOS, integrated IT connectivity across eyecare in England, the potential benefits from the new national MECS/CUES specification, and the additional capacity for appointments.

Paul Carroll, OFNC chair, said: “We welcome the new minister’s willingness to discuss how primary eyecare could take a more prominent role in helping the NHS to reduce waiting times and save direct and indirect costs for patients and the NHS. The minister is aware that the cornerstone of eyecare is sight testing and the invaluable contribution GOS delivers, including identifying patients with eye disease. We stressed that there is an urgent need to increase GOS fees to close the widening gap between NHS sight test fees and inflation. We look forward to further discussions with the minister to address these pressing issues.”

Silhouette

To commemorate 25 years of its Titan Minimal Art eyewear brand, Silhouette has released the Highlight Collection. Weighing just 0.07 ounces, the frames feature an innovative lens finishing technique, a more delicate nose bridge that's 20 per cent thinner, and even more easily adjustable titanium temples. The four new shapes, each named after a constellation, can be given a unique style with tints and the company's Partial Color Groove technique.

Rose Andromeda is a futuristic butterfly. Feminine Mint Phoenix is inspired by the

treatments proven to slow myopia progression. We are enthusiastic about more closely collaborating with the FDA as we pursue US market clearance.”

oversized glamour of the 70s with low lens glazing. Blue Pegasus is a classic, masculine rectangular shape, while unisex aviator Grey Taurus has double-bar glazing. The colour palette ranges from galaxy-inspired green, blue, and violet to timeless tones such as gold, rose gold and silver. “What the world

loved about the Titan Minimal Art 25 years ago is still true for the next generation," said Michael Schmied, Silhouette Group chief marketing officer and company founder's grandson. "We continue to reach new milestones and shape the future of the ultralight premium eyewear."

4 Vision Now March 2024 News Want to feature in VN? Email the editor at: nicola.collinson@nationaleyecare.co.uk @PK_NEG www.nationaleyecare.co.uk @national-eyecare-group
DOT lenses designated ‘breakthrough device’ Andrea Leadsom MP 25th anniversary TMA Highlight Collection
Vision Now March 2024 5 SET A NEW PERFORMANCE STANDARD WITH ALCON® WATER SURFACE LENSES Historically, contact lenses were all about compromise; comfort or breathability The Alcon® family of Water Surface lenses means NO MORE COMPROMISE as the water content increases from the core to the surface providing an outstanding lens-wearing experience1-14 Contact your Alcon® representative to find out more. Scan QR code for references Images for illustrative purposes only. See instructions for use, for wear, care, precautions, warnings, contraindications and adverse effects. 15478 © 2024 Alcon Inc. UKIE-DT1-2400001 Traditional Hydrogel contact lenses HEMA Silicone Hydrogel contact lenses Water Surface contact lenses + = COMFORT BREATHABILITY COMFORT & BREATHABILITY

Avanti’s unique design ensures that the lens stabilises rapidly, providing crisp, clear vision all day long, regardless of your lifestyle!

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6 Vision Now March 2024
Avanti is a registered trademark of UltraVision International Ltd. Always follow the guidance of your eye care professional. Images: Freepik.com

Essilor

Essilor’s popular Take Two multi-pair promotion is back with a complimentary or discounted second pair of lenses for every patient. Available on the company’s full range of branded lenses including Varilux, Eyezen and Essilor Stellest lenses, the multi-pair deal is designed to appeal to every age group. Alan Pitcher, Essilor commercial director for wholesale lenses, said: “We hope the promotion supports independent ECPs by boosting their online visibility, driving footfall into practice, and providing that extra competitive edge to help drive sales of lenses and business margins throughout the year.”

A Take Two marketing support package is available to promote the offer including digital assets and a poster. All independent practices taking part in Take Two will be listed on the Essilor.com optician finder so users can find their nearest Essilor Expert to take advantage of the offer, which runs until late November (T&Cs apply). For further details, contact your Essilor business development manager.

Ellis and Killpartrick

NEG member Ellis and Killpartrick, with practices in Bath, Cheltenham and Tetbury, held its second annual retreat conference recently near the Westonbirt Arboretum. Director and optometrist, Mike Killpartrick, explained this was the second time the event had been held after a gap of three years as a result of the Covid pandemic. He said: “We would like to thank our partners Essilor and Luxottica for sponsoring this event again, and all our fantastic team. This was a great morning of teaching followed by a splendid roast dinner which made the whole experience enjoyable for all the team.”

Topics taught at the event included updates on the latest Varilux lens designs, an overview of myopia and the various management treatments available, and an update on EssilorLuxottica’s Leonardo teaching platform, which has been expanded from product information to generic content including management, team leadership and general business topics.

Stepper

The Stepper Origin SI-30092 is a classic eyewear design in advanced, injectionmoulded plastic. “Wearers can experience the best of both worlds as we seamlessly marry tradition with innovation,” said Peter Reeve, Stepper managing director. The style is crafted to offer wearers the “perfect fit” as its lightweight (7.8g) and flexible TX5 material ensures maximum comfort. The SI-30092 is available in raspberry and ocean, in an eye size of 52.12.

SPOKE

The Sector Partnership for Optical Knowledge and Education (SPOKE) has published new Indicative Guidance documents for contact lens opticians and independent prescribers. They are designed to support providers in developing qualifications to meet the General Optical Council’s education and training requirements for therapeutic prescribing contact lens specialisms.

Samara Morgan, GOC head of education and CPD development, said: “We are pleased to welcome these new Indicative Guidance documents and are grateful to all stakeholders involved that contributed to their development. We hope providers will find these documents useful when developing their specialist qualifications to meet the new education and training requirements.” Find out more information about SPOKE at www.collegeoptometrists.org

Vision Now March 2024 7 News
retreat with the team
Multi-pair promotion returns On Stepper Origin SI-30092

Non-Contact

Occular

Corneal

Scheimpflug

8 Vision Now March 2024
Auto Refraction & Keratometry uto Refraction – Including Night Vision Correction
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Tonometery
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Illumination
Retro
Topography
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CooperVision

Key insights from CooperVision’s Fresh Thinking campaign have revealed that: 84 per cent of patients didn’t feel confident on the day of their first contact lens appointment; only 14 per cent of eyecare practitioners (ECPs) use a lifestyle questionnaire to ensure appropriate contact lenses are available for the patient on the day of their contact lens trial; and only a half of optical practice staff stated that patients were booked in for application and removal tuition on the same day as the contact lens fitting.

It was also discovered that nearly one in four optical practice staff stated that on average, three or more appointments with an ECP are required to complete a soft contact lens fit; and nearly seven out of 10

Association of Optometrists

The Association of Optometrists (AOP) has welcomed the latest report by the King’s Fund – an independent charity working to improve health and care – on the need for a ‘radical’ funding shift towards primary and community health care to bolster the effectiveness of services for patients in England. The report found that acute hospitals had the largest proportion of Department of Health and Social Care spending – £83.1bin in comparison with the £14.9bn spent on primary care – despite the majority of interactions within the NHS being through primary and community services.

The report stresses that greater investment

potential contact lens wearers would buy them online, discontinue or go elsewhere if they had to return several times to the practice during their contact lens trial. Fresh ideas from ECPs on how to tackle the pinch points at each stage of the contact lens patient fitting journey were shared at 100% Optical last month via interactive touch screens. Delegates also took part in CPD workshops and non-CPD discussion groups.

Keran Fordham, CooperVision senior regional director, UK&I, commented: “We are committed to helping eyecare professionals deliver the best experience possible for their contact lens patients and this latest stage of our Fresh Thinking campaign, Fresh Start, showcases realworld experiences and ideas on how

Visioneering Technologies

Dr Ashley Tuan, chief medical officer for Visioneering Technologies (VTI), has reported new information from VTI’s Progressive Myopia Treatment Evaluation for NaturalVue Multifocal Contact Lens Trial – or PROTECT. The latest one-year data set has shown that 45 per cent of subjects in

Sharing real-world experiences

to overcome any pinch points. We look forward to partnering with those working day-to-day in practice, to manage the challenges they face, so that more and more patients will have the opportunity to experience the freedom that contact lenses can bring.”

should not lead to a closure of hospitals but a redirection of future funding into an extensive plan to refocus the health and care system towards primary and community care. Adam Sampson, AOP chief executive, said: “The King’s Fund report is another desperate reminder that the current health and care system in England is failing. As we set out in our successful Sight Won’t Wait campaign, primary care optometry must not be part of the ‘cycle of invisibility’. Optometrists need to be recognised for the established prevention role they play, detecting diseases early, as well as delivering extended eyecare services.” The ‘Making care closer to home a reality’ report can be found on the King’s Fund website. Proposals

the test group had no myopia progression at all – and that 64 per cent experienced no meaningful progression (defined as 0.25D or less per year).

PROTECT is a three-year study with interim analyses planned after the oneyear and two-year marks. Analysis of the full data set re-confirmed previously released results regarding axial length and refractive error change (minimal and insignificant changes noted). Children wearing NaturalVue Multifocal contact lenses showed an average myopia change of 0.17D. The average refractive error reduction was 71 per cent, or 0.41D vs. control group. The average axial length reduction was 61 per cent, or 0.17mm vs. control group. Children wearing the lenses

showed an average axial length change of 0.11mm.

Dr Tuan commented: “Further analysis of the full data set indicates that initial results announced in October are holding, further validating our confidence in the safety and effectiveness of NaturalVue Multifocal Contact Lenses for patients. NaturalVue Multifocal 1 Day also provides clear vision for myopia correction and effectively slows myopia. The interim one-year treatment effects are consistent with those of the only treatment approved by the FDA for myopia progression control, which we view as a positive result. We look forward to sharing more data from the study in the future.” Learn more about PROTECT at https:// global.vtivision.com/practitioner

Vision Now March 2024 9 News
to move
care ‘closer to home’ Latest lens study results shared

STEPPER (UK) Limited sales@stepper.co.uk steppereyewear.com

For UK frame availability, please consult website.

Model: SI-30092

Tear Film & Ocular Surface Society

Bookings are now open for the 10th Tear Film & Ocular Surface Society (TFOS) conference being held at the Hilton Molino Stucky in Venice, Italy, from 30 October to 2 November. Covering ‘basic science and clinical relevance’, the mission of the event is to assess the current knowledge and ‘state-of-the-art’ research on the structure and function of tear film-producing tissues, tears and the ocular surface in both health and disease.

The conference will also serve to promote an international exchange of information deemed to be of value to basic scientists involved in eye research, to clinicians in the eyecare community, and to companies with an interest in the diagnosis and treatment of tear film and/or ocular surface disorders. Bausch + Lomb is the event’s title sponsor. Find out more at https://tfos10.tearfilm.org

Caledonian Optical

Caledonian Optical’s latest developments and collaborations were in the spotlight at 100% Optical last month, including a session on how it is implementing eco-friendly practices across all operations and supporting customers to become more sustainable. The company exclusively launched NeoChromes light-sensitive lenses – said to seamlessly adapt to changing light conditions offering wearers “unparalleled visual comfort and protection”. Visitors also enjoyed a virtual tour of the company’s state-ofthe-art laboratory, which has recently tripled its capacity.

Mark Robertson, head of manufacturing, said: “Our expanded lab, digital lens designs, partnerships and sustainability efforts reflect our ongoing commitment to pushing the boundaries of optical excellence. These values — sustainability, cutting-edge technology, and partnerships

Dedicated to lens excellence and quality

— are the driving forces behind our efforts to deliver excellence in both products and services, reflecting our dedication to quality.”

General Optical Council

The General Optical Council (GOC) has launched a consultation on revised Standards of Practice for Optometrists and Dispensing Opticians, Standards for Optical Students and Standards for Optical Businesses. The GOC has proposed changes to improve public protection, such as strengthening the standards in relation to the care of patients in vulnerable

circumstances and the use of technology and artificial intelligence when providing care. New standards have also been added to set clear expectations in relation to managing communicable diseases and sexual harassment.

Steve Brooker, GOC director of regulatory strategy, said: “The current standards have served the sector well and will mostly remain unchanged.

British Contact Lens Association

BCLA CLEAR Presbyopia will be published in the forthcoming edition of Contact Lens and Anterior Eye – building on the impact of the first BCLA CLEAR issue published in April 2021, which focused on contact lenses. Luke Stevens-Burt, chief executive of the British Contact Lens Association (BCLA), said: “The BCLA CLEAR project has been an incredible collaboration, and we look forward to publishing a body of work that we are confident will become a blueprint for the management of presbyopia, globally."

BCLA CLEAR Presbyopia will feature eight overview papers, each compiled by a panel chaired by internationally renowned experts. The topic areas and panel chairs include: Mechanism and optics, Professor Leon Davies; Epidemiology and impact, Dr Maria Markoulli; Evaluation and diagnosis, Professor James Wolffsohn; Management with corneal techniques, Dr Jennifer Craig; and Management with scleral and pharmaceutical techniques, Dr Shehzad Naroo.

However, we are proposing important revisions to bring the standards up-todate with developments in technology, strengthen protection for patients in vulnerable circumstances and address negative behaviours in the workplace. The feedback we receive will be analysed and used to inform the final revisions to the standards.” Open until 8 May 2024, the consultation can be accessed via the GOC’s Consultation Hub.

Vision Now March 2024 11 News
TFOS heads to Venice

8th July 2024 www.independentsday.co.uk

7th July 2024 www.specialistclub.uk

Has establishing a dry eye clinic been on your ‘to do’ list for some time now?

If the answer is a resounding ‘YES’ then you are not alone and this year’s Independents Day is definitely for you! This year’s programme is focussed on the pros and cons of commercialising dry eye services. The programme will be thought provoking, delivering useful tips and great ideas from top speakers who have ‘walked the talk’.

12 Vision Now March 2024 EARLY BIRD TICKETS Available until 31st March PRICE PER PERSON (EX. VAT) iDay Delegate Early Bird Ticket £129 iDay Practice Team Early Bird Tickets £99/person (min. 3 people) iDay + Specialist Club Delegate Early Bird Ticket £149 iDay + Specialist Club Practice Team Early Bird Tickets £119/person (min. 3 people)
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ABDO College

The Optical Assistant (OA) Practical Skills Workshop days offered by ABDO College have been opened up to all sector colleagues, not just those studying on the College’s OA training programme. The workshop consists of a day at the Association of British Dispensing Opticians’ (ABDO) National Resource Centre in Birmingham where sessions allow students to: learn basic frame repairs and adjustments; discuss differing patient/ prescription scenarios and their possible solutions; experience simulations of the visual symptoms suffered by patients with common eye diseases or conditions; and learn about the common ’red eye’ conditions and who can help support those patients in practice.

ABDO College courses coordinator for optical support programmes, Rian Love, said: “This workshop course underpins basic repair and adjustments that are vital in day-to-day optical practice – as well as the basics of how to interpret a prescription to best guide frame selection. In addition, it offers a great insight into how our more vulnerable patients may experience the world with simulation spectacles, which students have always found a beneficial experience. I am delighted that we are offering places on this workshop to a wider audience, enabling better patient care and understanding to everyone.” The first workshops will take place on 13 and 14 March and run from 9am until 5pm – with lunch included. Visit www.abdocollege.org.uk

Marchon

The spring/summer 2024 Skaga eyewear collection, available via Marchon, is inspired by Scandinavian natural panorama. One of the most evocative symbols of Gotland coastline, the ‘Raukar’ limestone monoliths created by wind and sea erosion, inspire the iconic motif present in the temples’ core

wire that features a lasered geometrical pattern.

With a strong focus on design and functionality in the creation of each frame, the collection utilises premium and sustainable materials. SK2899 Kvarts

Bondeye Optical has launched a new one-stop-shop website for students, at www.bondeyestudents.co.uk, offering a range of equipment including trial frames, lenses and measuring tools. The company’s recent acquisition of the equipment division of Louis Stone means it can also now offer Volk and Oculus trial frames and lenses. The students range also includes LED ophthalmic student sets, lensmeters and lens stress analysers.

Bondeye operations director, Richard Harvey, said: “We’re delighted to have secured the equipment side of Louis Stone, as this will enable us to provide the industry’s leading brands to optometry students and continue Bondeye’s commitment to quality, integrity and customer service.”

Bondeye Association of Optometrists

Nominations are now open for the Association of Optometrists (AOP) council positions across elected and designated posts. The AOP’s council is made up of 33 members, with 13 elected to represent geographical constituencies across the UK, and 20 designated positions, representing various membership groups and modes of practice.

Emma Spofforth, AOP chairman, said: “Representing your profession at AOP council presents a key opportunity to influence national AOP policy and guidance that is key to shaping the future of optometric practice across the UK.” Nominations close on 14 March and results will be announced in May, with councillors officially welcomed into the council in June. Voting for elected positions opens on 28 March and closes on 23 April. The results will be announced in May. Visit www.aop.org.uk/council

(pictured) is a retro-round unisex style crafted in responsible acetate. It features a lasered geometrical pattern on the temples, inspired by Raukar, coupled with the Skaga logo in addition to a key-hole bridge. This style comes in a cool textured blue, black, brown and red.

Vision Now March 2024 13 News
OA workshops now open to all Skaga SK2899 Kvarts in textured red

Fly higher

Since our first NEG Building for Success Conference at Blenheim Palace back in 2010, when the whole world seemed to freeze for the day, the event has become a popular benefit of being a member of the group. We have visited numerous locations and covered countless topics with highquality presentations, all culminating in our 40th anniversary celebrations in 2019.

Our plan had been to continue to build on our successful anniversary event, but unfortunately the Covid-19 pandemic put a stop to all events. Although we were hopeful to restart in 2021, and again in 2022, the fall-out from the pandemic and the logistics were against us. So we decided to take a breath, regroup and look at what was needed to relaunch the event.

Before we would commit to an event for 2024, we surveyed our members about what they would like to see on the programme, along with the time of year and location that might suit them best. Apart from the time of year, where there seemed to be no real agreement, there were a number of elements that the majority of respondents agreed with. These included having a two-day event with a focus on business – at an easily accessible venue.

In response, this year's Building for Success Conference for members is being held on Sunday 27 and Monday 28 October at the East Midlands Conference Centre in Nottingham. The venue is situated in a quiet area within the grounds of the University

of Nottingham, just a 10-minute drive from junction 25 of the M1 and centrally located in Nottingham. It has convenient rail links to the rest of the country and is not far from East Midlands Airport, for those who wish to travel from slightly further away.

STRONGEST PROGRAMME YET

This year’s conference offers what we believe is our strongest programme yet, particularly in relation to business matters. Topics will be covering everything from artificial intelligence and using technology in the consulting room to team building and 'flying higher'.

In addition to talking about all things business, we felt that after the last few challenging years – both from a pandemic and economic perspective – we wanted to motivate and inspire you so that when you return to practice you are fired up for the year ahead. We are, therefore, delighted to announce that this year’s keynote speaker is Sarah Furness.

After graduating from Cambridge University, Sarah fearlessly pursued her dream of becoming a combat helicopter pilot in the RAF. As a distinguished squadron leader, she took charge of critical operational combat missions in Iraq and Afghanistan, where she made two profound revelations: that resilience and peak performance under pressure are not innate, yet humans possess an extraordinary capacity to thrive and excel under challenging circumstances when equipped with the right knowledge.

Now, Sarah is passionately devoted

to unlocking the secrets of outstanding resilience, performance and courage 'under fire', determined to empower others with this invaluable wisdom.

Of course, alongside the conference there will be an exhibition of our leading preferred suppliers, offering the very latest news and information along with many exclusive exhibition offers. And thanks to the support received from our suppliers, once again you can attend the conference free of charge.

The only cost is for your accommodation, which is just £150+VAT and includes bed, breakfast and a three-course celebration dinner on the Sunday evening. There will be food, wine and entertainment as we celebrate 45 years of NEG supporting independent practices across the UK.

For complete details of the Building for Success Conference, including the full programme, speaker line-up and booking information, please visit www.negconference.co.uk. We look forward to seeing you in Nottingham in October. ■

14 Vision Now March 2024 NEG BUILDING FOR SUCCESS
Keynote speaker, Sarah Furness

Raising the bar with Hi-Vision Meiryo

Since launching its very first singlelayer coating in 1963, Hoya has endeavoured to lead the way in lens coating technology. Now, more than 60 years of innovation later, Hi-Vision Meiryo is "set to raise the bar higher than ever".

Making its official debut at 100% Optical last month, the company's most advanced premium lens coating yet is designed to offer spectacle wearers superior clarity that lasts even longer.

The benefits of anti-reflective coatings are well known. They include glare-reduction, scratch resistance, anti-static and water repellent properties and much more. With the launch of new Hi-Vision Meiryo, Hoya believes it has elevated these features to an even higher level, ensuring "outstanding quality not only on day one of purchasing the spectacles – but for the length of their prescription and beyond".

EXTREME PROTECTION

Hoya's Hi-Vision Meiryo coating offers extreme protection against scratches, smudges, glare and UV whilst providing the wearer with ultimate clarity, so spectacle wearers can be confident that they are prepared for any unexpected situation.

The coating has 56 per cent lower reflectance1, maintains easy-to-clean features that last up to five times longer2, and its scratch resistance is 2.5 times better than the major competitor’s best coating3

"Spectacle wearers can enjoy the low maintenance their lenses require and worry less about the lenses being scratched by accident" – says the company. With 100 per cent UV protection on the front and

extra protection on the back surface of the lens4, spectacle wearers are protected from harmful ultraviolet rays outdoors.

“This coating has undergone a testing protocol for quality, passing the severe tests, which provide patients with the Hoya quality guarantee for long-lasting, anti-reflective coatings that exceed expectations,” says Griff Altmann, Hoya Vision Care chief technology officer. “It also offers them the confidence that their lenses will maintain their properties over time and are able to endure many conditions and various lifestyles.”

To support the launch of Hi-Vision Meiryo, Hoya has created a library of digital assets to be used by independent practitioners to market the coating's benefits to their patients. These include videos, animations and static images, alongside more traditional marketing materials such as posters and patient leaflets.

Hi-Vision Meiryo is available across all core Hoya branded products, single vision,

progressive and occupational lenses, as clear, polarised, Sensity and tinted options dependant on the lens index.

REFERENCES

1. Hoya data on file. Product assessment report – Hi-Vision Meiryo. March 2023. Based on reflection values measured in the luminous reflectance Rv evaluation.

2. Hoya data on file. Product assessment report –Hi-Vision Meiryo. March 2023. Hi-Vision Meiryo maintains hydrophobic performance up to five times that of all competitive coatings tested.

3. Hoya data on file. Product assessment report – Hi-Vision Meiryo. March 2023. Hi-Vision Meiryo performed up to 2.5 times better than major competitor's best coating in the SWSC passing 2.5kg.

4. Claim based on internal assessment using AS/ NZS 1067.1-2016 as the strictest industrial standard. ■

ALLIANCE OF INDEPENDENTS

Launched in 2021, Hoya's Visionary Alliance partnership programme offers a wealth of incentives, training and business support to independent eyecare professionals (ECPs).

A ‘visionary community’ for Hoya customers around the world, the programme offers a place for independent ECPs to feel connected, be part of a network of knowledge and access tools, advice and support. support. There are three loyalty tiers –Insider, Pro and Elite – each allowing ECPs to earn point multipliers as loyalty tier increases.

There is no contract required, and the programme is free to join. Find out more at https://hoyavisionaryalliance.co.uk

Vision Now March 2024 15 PRODUCT PROFILE
Elevating the lens coating experience Evidence-based performance claims

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Keep patients and business coming back with your mediflex® portfolio of contact lenses. Exclusive to National Eyecare Group members.

CooperVision is proud of its partnership with National Eyecare Group (NEG) offering to you, its members, an exclusive brand portfolio of contact lenses - mediflex.®

Our research shows that the majority of private label wearers agree that their contact lenses make them loyal to their ECP.1 Furthermore, private label contact lens wearers are more likely to buy their glasses from the same retailer as their contact lenses.2

Private label contact lens products are typically subject to minimum order quantities and therefore may be out-ofreach for many small-to-medium sized practices.

Through the collective buying power of NEG, the mediflex® brand is available exclusively to NEG members: designed to act just like a private label.

Behind each mediflex® label is a trusted CooperVision product, giving you the reassurance of a world leader in soft contact lenses.*3 What’s more, mediflex® products are available at the same price as the CooperVision-branded equivalent.

Launching mediflex® in your practice couldn’t be easier - CooperVision have worked with NEG to create a comprehensive welcome pack that includes a How-To Guide, in-practice tools, in-store promotional material, website and social media assets and patient communications; all designed to help you engage with and retain more patients, building long-term practice success.

16 Vision Now March 2024
* Combination of 2022 market research based on global volume data and internal estimates. 1. CVI data on file 2021. Incite online survey of n=655 private label soft contact lens wearers in US (81%), UK (73%), Germany (54%) & ANZ (76%). 2. Coopervision consumer insight study, July 2019. GB adults who wear branded/ private label contact lenses: N=491; 73% versus 58%; p<0.05]. 3. CVI data on file, 2023. CVNP424833-1
Vision Now March 2024 17 Contact your CooperVision Business Development Manager today.

Big and Tall Seeing clearly, saving seas

In the world of eyewear, Atlantic Optical's Big and Tall brand stands out. Not just for its stylish frames designed for broader features, but for its commitment to environmental and social responsibility. The company's latest initiative takes this dedication to a whole new level, with a campaign that merges clear vision with ocean conservation.

The new Big and Tall Sea Through the Lens collection features prescription eyewear made with recycled materials such as cotton, reclaimed plastics from the ocean and wood pulp. Each pair sold translates into a direct donation to the Ocean Conservation Trust and its Blue Meadows project. The charity is dedicated to protecting and restoring vital seagrass meadows throughout the south west of England.

But why seagrass? "These underwater forests play an enormous role in the health of our planet," explains Daniel Smerald, director of sales and marketing at Atlantic Optical. "They absorb carbon dioxide at a rate up to 35 times faster than rainforests, filter pollutants from the water, and provide crucial habitat for marine life. Yet, human activities and climate change have decimated seagrass meadows, making their restoration an urgent mission."

SUPPORTING POSITIVE CHANGE

Big and Tall's Sea Through the Lens collection offers a tangible way for everyday individuals to contribute to a vital cause.

"With every pair of bio-acetate frames purchased, customers become part of a ripple effect of positive change," continues Daniel. "The recycled materials in the frames give new life to waste, while the financial support for Blue Meadows fuels their efforts to plant and nurture seagrass ecosystems."

The collection is as stylish as it is sustainable. Bold colours and classic and on-trend styles are designed to suit every taste and fit. "Whether you're patients are looking for a statement piece or a timeless everyday essential, there's a pair of Sea Through the Lens frames waiting to make them look and feel good, all while doing good for the planet," says Daniel.

For the team at Atlantic Optical, it's not just about selling frames – it's about raising awareness about the importance of seagrass and empowering individuals to make a difference. The company is inviting NEG members and their patients to become part of the solution and to see the world not just through their new eyewear, but through a vision of environmental responsibility.

"It's a perspective that's not only good for your patients' vision, but it's good for the oceans and, ultimately, good for all of us. With every frame sold, you're helping to ensure a clearer future for our planet's

PRODUCT PROFILE 18 Vision Now February 2024
Working in partnership to conserve seagrass Eyewear that’s a drop in the ocean blue heart, one seagrass meadow at a time," Daniel concludes. Images courtesy of Plymouth University. ■ Bold colours to suit all tastes

Mylo: promising insights

Jim Dickson highlights new myopia progression study results for Mylo contact lenses...

The alarming increase in myopia cases in recent years has triggered a constant search for effective strategies to slow its progression, particularly in school-aged children. However, there is good news. Recently, an article has been published about a study addressing growing global concern about myopia progression in children.

This prospective non-randomised study1 was conducted at the Integral Ophthalmology Clinic in Bilbao, Spain. Led by a team of prominent experts, the study's main aim was to evaluate the efficacy of Mylo extended depth of focus (EDOF) contact lenses by Mark'ennovy, in managing myopia in children aged six to 13. Published in the prestigious American Journal of Ophthalmology, the results offer an encouraging perspective for both parents and eye health professionals.

STUDY DESIGN

Ninety myopic children of European origin, with a myopia progression greater than -0.50D in the last 12 months, were recruited. To date, the data presented covers a period of two years, from September 2019 to June 2022. However, the study is still ongoing, allowing for data collection over longer periods. The participants were assigned to either the contact lens group (45 children) or the spectacles group (45 children) based on their preference.

The contact lens group used Mark’ennovy’s Mylo contact lenses: a soft silicone hydrogel lens designed to correct myopia and slow its progression. Mylo features an EDOF design that provides extended depth of focus equivalent to 1.50D. This unique design aims to minimise subjective visual symptoms such as ghosting and halos, offering a comfortable and efficacious user experience.

Ocular and visual measurements were taken every six months during the study. The efficacy of myopia control was evaluated by the difference in axial length progression between the contact lens and spectacles groups, defined as the Cumulative Absolute Reduction in Axial Elongation (CARE)2 Similarly, the difference in spherical equivalent progression between the

experimental and control groups was also calculated.

STUDENT RESULTS

The results revealed a significant reduction in myopia progression in the contact lens group, supporting its effectiveness compared to conventional spectacles.

The difference in axial length was notable, with 0.37 ± 0.04mm in the contact lens group compared to 0.66 ± 0.03mm in the glasses group. Specifically, the CARE value obtained was 0.29 ± 0.06mm, indicating a noticeable decrease in axial elongation in the contact lens group compared to the spectacles group. Furthermore, regarding the change in spherical equivalent, a substantial reduction was observed in the contact lens group, with a value of -0.50 ± 0.34D.

In terms of visual acuity, the contact lens group showed a slight decrease compared to the conventional lens group. However, this difference was less than one line. This small sacrifice in visual acuity is offset by the notable benefits in myopia progression. In addition, it should be noted that no differences were found in contrast sensitivity values between both groups.

The absence of drop-outs in this study is noteworthy, and possibly attributable to the individualised choice of lenses by the participants, as well as the close followup by the optometrist with reviews every three months.

The visual performance, safety, and subjective acceptance of Mylo contact lenses were favourable, and all participants expressed their desire to continue using them.

Although limitations are recognised,

such as the lack of randomisation and data collection at a single centre, it is argued that this approach more accurately reflects clinical reality and patient motivation in myopia management. The clinical applicability of Mylo lenses in the effective management of myopia in children justifies the need for further studies with a greater diversity of participants and a more rigorous design.

CONCLUSION

In summary, the results suggest that Mylo contact lenses are a clinically significant option for slowing down the progression of myopia in children in the Caucasian population. This study offers promising insights for personalised management of myopia progression in the future.

Thus, the research results represent an important step towards effective myopia control in children. Mylo contact lenses offer hope, indicating a significant advancement in the search for solutions that not only improve vision – but also mitigate the ocular risks associated with myopia progression.

REFERENCES

1. Díaz-Gómez S, Burgos-Martínez M, Sankaridurg P, Urkia-Solorzano A, CarballoÁlvarez J. Two-year myopia management efficacy of extended depth of focus soft contact lenses (MYLO) in Caucasian children. Am. J. Ophthalmol. 2024;260:122–31. http:// dx.doi.org/10.1016/j.ajo.2023.11.025

2. Brennan NA, Toubouti YM, Cheng X, Bullimore MA. Efficacy in myopia control. Prog. Retin. Eye Res. 2021;83:100923. doi:10.1016/j. preteyeres.2020.100923

Jim Dickson is professional affairs manager UK&I at Mark’ennovy. ■

Vision Now March 2024 19 PRODUCT PROFILE
A clinically significant option for slowing myopia progression

AIO: putting the ‘eye’ in independent

Christian French believes all independent practitioners should consider joining the AIO. He explains why...

You might wonder why the independent sector should need its own professional representative body when there are so many others. Well, simply put, the AIO (Association for Independent Optometrists and Dispensing Opticians) is the only body that is exclusively for independent practitioners – without any accountability to multiple or corporate interests.

The AIO has only individual practitioner members – with packages available for more than one practitioner in a practice – and does not have any company members. It is for dispensing opticians as well as optometrists, and has associate membership for non-registered individuals with an interest in independent practice as well as a student membership category.

But maybe that doesn’t really answer the question. Perhaps some background on the Association would be useful, before detailing the benefits of membership – and why independents should belong.

EVOLUTIONARY PROGRESS

The AIO’s roots go back to the 1950s as a ‘standing conference’, which simply meant that like-minded practitioners of the

time met once a year to discuss issues of common interest and to socialise. A ‘standing conference’ never closed, which meant that the events rolled one into the other as the years passed by.

Obviously, a lot has changed since the 1950s. There were no multiples as we now know them; optometry as a profession had not been introduced and the General Optical Council (GOC) was only just being created

(1958). The College of Optometrists, Association of British Dispensing Opticians (ABDO) and the Association of Optometrists were still two decades from being formed from forerunner organisations. The prescription fee (which preceded the GOS) had been introduced in 1952, and the world of optometry as we now know it was decades away.

Why is this background useful? Well, because the optical world has moved on from these beginnings. Refraction and dispensing, as delivered in those days, have developed and evolved into the opportunity to offer sophisticated eye health examinations, although these are not of course delivered as a matter of course by optical practices. And perhaps this sits at the core of some of the resentment towards the multiples that exists within the independent sector.

It is fair to say that the business model for most multiples still focuses on refraction and dispensing – rather than the provision of long-term patient eye health care, which many independents have of course made routine in their practices. Perhaps the language used by the multiple sector and the independent sector speaks volumes: ‘stores’ and ‘customers’ for the former and ‘practices’ and ‘patients’ for the latter. Having said this, it is important to recognise that there are some excellent franchises in the multiples sector, and some independents that are very retail focused.

20 Vision Now March 2024 AN INDEPENDENT VIEW
AIO members are individually indepednent Networking with like-minded colleagues

From its original roots, the AIO has evolved from being a standing conference (with a lot of social emphasis) to a sector representative body that is recognised by the GOC as well as other sector professional and trade bodies. True to its roots, the AIO still holds an annual conference, although the format has become centred on CPD sessions with an independent focused exhibition that always numbers over 25 exhibitors. In 2024, there will be more than 30 CPD points available covering all domains for optometrists, dispensing opticians, contact lens opticians and independent prescriber optometrists.

LOBBYING FOR THE SECTOR

But the AIO is now about much more than the conference; it has a manifesto for the sector, which has been widely circulated to other bodies, the government and stakeholders. Much of that manifesto now seems to have been adopted by other sector bodies, and this is welcomed by the AIO. It moves forward the agenda for the provision of primary eye health care in the community, particularly in England.

It is gratifying that the message seems to be getting through; the models operated in Scotland and Wales (and more recently the Isle of Man) are considerably advanced compared to England. And practitioners in Scotland and the principality still believe that there is a long way to go to optimise the clinical expertise and potential of the sector.

The AIO represents the independent sector at the Optical Sector Policy Forum (chaired by the GOC) at which many such issues are aired and is strong in its support for meaningful reform. An example of effective lobbying from the AIO (representing an overwhelming majority of members) was helping to forestall the introduction of apprenticeships in optometry in 2022.

There are other ways that the AIO represents the sector, and the DVLA sight test contract is a good example. In 2019, the AIO orchestrated a bid for the DVLA contract with Smart Employee Eyecare (SEE) with the objective that any independent that wished to offer government-funded tests could do so.

That bid failed on a technicality, but provided valuable learning for the bid that the AIO and SEE have constructed (and will have submitted to the DVLA by time this article is published) in response to their recent tender invitation. It is likely to be several months before it is known if our bid is successful, but if it is, any independent

will be able to sign up to the AIO and access the contract at any time.

It is worth noting that following the failed bid in 2019, the AIO was able to establish in law that any independent wishing to offer a DVLA sight test not paid for by the government could do so, and issued guidance for members on how to undertake and submit tests that would be accepted.

ADDITIONAL SUPPORT ACTIVITIES

The AIO has also created the Eye Promise quality mark for independents, which many members have used to promote their practices in their local communities. The ‘promises’ are straightforward but meaningful, and a point of real differentiation from what is offered by most

multiples. For more information, please visit www.eyepromise.org.uk

The AIO has also developed the Practice Support Network (PSN) alongside NEG, Seiko Optical UK and Eyeplan to help people into independent practice and support those new to the new sector. The PSN has presented at a number of well-attended events convened by ABDO to help people into independent practice.

The organisation provides a pre-reg placement service for members, networking with universities and student bodies to match places with candidates. And on the subject of students, in recent years, the AIO has run a student stream at its annual conference, which has proved extremely popular with students coming from as far away as Glasgow and Plymouth.

In 2024, the AIO will provide free online CPD events for members to help meet their CPD requirement for the current three-year cycle by the end of the year. Last but not least, the AIO still provides a great forum for networking and the gala dinner, which takes place during the annual conference and has provided some very memorable moments in recent years. We still know how to have fun.

The AIO will extend a very warm welcome to any NEG members who would like to join. Please visit www.aiovision. org or call 0800 1300 486 and ask to speak to Lin or Mike.

Christian French is chairman of the AIO. ■

Vision Now March 2024 21
NEG at the AIO conference A quality mark for independents
AN INDEPENDENT VIEW
CPD now features on the conference agenda

Two-for-one

There is still time to register for the College of Optometrists’ flagship event, Optometry Tomorrow, taking place at Telford International Centre on 28 and 29 April...

Now in its 20th year, Optometry Tomorrow 2024 will be run in collaboration with the British Contact Lens Association (BCLA) to bring delegates an even bigger event. As 2024 is the final year of the current three-year CPD cycle, the integration with the BCLA Focus programme will provide eyecare professionals with greater access to CPD, research and good practice.

As well as a major optical exhibition featuring around 30 companies, some 110 CPD sessions will be offered over the two days, making it possible for attendees to gain all their required CPD points in this final year of the General Optical Council cycle.

Delegates are welcome to attend sessions run by both organisations and will be able to collect an average of 15 CPD points over the weekend encompassing all four CPD domains. It will also be possible to gain contact lens optician and therapeutics specialty points. Attendees will be able to find out more about the latest innovations in their profession and benefit from face-to-face learning and networking opportunities.

As always, there will be lots of opportunities to develop skills in clinical techniques, by attending the popular handson clinical workshops that form part of both the College and BCLA programmes. In fact, visitors will have no less than 27 practical workshops to choose from, 56 small group sessions, 12 peer review sessions and 10 business and communications skills sessions.

Below, College of Optometrists clinical

adviser, Daniel Hardiman-McCartney MBE, FCOptom, shares his top picks. “It was a difficult choice, but I have selected four noteworthy sessions," he tells Vision Now

TOP PROGRAMME PICKS

On Sunday 28 April from 2.30-3.30pm, Professor Pearse Keane will present the event's 20th Anniversary Keynote Lecture on 'Transforming eyecare with artificial Intelligence' (AI).

Professor of artificial medical intelligence at the Institute of Ophthalmology, Pearse will explain how the widespread adoption of AI will help ophthalmologists spend more time treating people with complex eye diseases. He will reveal AI's impact on optical practice, and how vital it is to have a good understanding of its potential, so it can be harnessed as "a force for good in both optometry and ophthalmology".

On Monday 29 April from 1.40-2.40pm, Professor Kathryn Saunders will present the Charter Lecture – in collaboration with the BCLA – on 'Myopia management: current evidence and future directions'

The myopia epidemic has become virtually impossible to ignore. This session will set out a future for myopia and why it is vital that optometrists play a central role. Professor Saunders leads the Northern Ireland Childhood Errors of Refraction (NICER) Study, the largest prospective study of eyes and vision in childhood in the UK and Ireland, funded by Ulster University and the College of Optometrists. This study

continues to have a profound impact on the profession’s understanding of myopia and helps inform current guidance and clinical practice.

On Monday 29 April at 9-10am, Professor Omar Mahroo will present 'Inherited retinal diseases and overview of gene therapy in eyecare'.

Professor Mahroo will discuss the latest in the management of patients with inherited retinal disease, the top genetic causes, and new therapies on the horizon. This session will also discuss the gene therapies that are being developed, both for inherited retinal diseases and for wider retinal conditions.

On Monday 29 April from 9-10am and 10.05-11.05am, Professor Nicola Logan will lead a discussion workshop on 'Mastering myopia management'.

This session will benefit colleagues wanting to start out in myopia management, while also providing up-to-date evidencebased content for others who currently offer myopia management in their practice. Nicola is professor in optometry and physiological optics at Aston University, a worldrenowned expert and a regular on the global research stage. Her research interest is in understanding the mechanisms underlying myopia development and progression and interventions for reducing myopia progression.

Find out more about the programme and book your place at https://www.collegeoptometrists.org/professional-development/ events/optometry-tomorrow ■

22 Vision Now March 2024 OPTOMETRY TOMORROW 2024
Professor Nicola Logan Daniel Hardiman-McCartney

Etro: art, eyewear and AI

The new Etro eyewear collection from Safilo is brought to life in a strikingly futuristic ad campaign that fuses art, eyewear and AI...

Founded in Milan by Gerolamo Etro in 1968, Etro is synonymous with craftsmanship and creativity with a full range of men’s and women’s readyto-wear, accessories, home, fragrances and, since 2023, kids and eyewear collections. The overarching vision of Etro creative director, Marco De Vincenzo, is to celebrate the essence of individuality whilst respecting the brand’s heritage and Made in Italy traditions.

The inaugural Etro eyewear advertising concept for the spring/summer 2024 collection forms part of a wider brand campaign titled, 'Out of time, in another space'. For the eyewear campaign, De Vincenzo has collaborated with digital artist and prompt designer, Silvia Badalotti, to create a series of scenes and depictions through artificial intelligence (AI).

The ethereal images showcasing the new styles emerge as artforms but with pixels and screens replacing brushes and paint. A range of bespoke models, such as the EtroScreen and EtroMacaron, were first seen on the catwalk at Etro’s men's fashion show in June 2023, and the women's show in September 2023. These models are characterised by their bold and innovative designs, which feature cutting-edge materials and signature Etro details.

BEGUILINGLY BESPOKE

The EtroScreen sunglasses feature eccentric and avant-garde designs with bold architecture, elevated geometric temples, modern flat top shapes, and straight lenses. The Etro logo is laser-engraved on the

lenses, and the iconic end-tips feature geometric symmetry. These sunglasses are available in four mono-colour combinations of black/grey, burgundy/nude, ivory/brown, and a black/brown shade with gold Pegaso details.

The new EtroMacaron sunglasses are a celebration of the brand's roots with a modern twist. Cutting-edge architectures and distinctive details like the emblematic Pegaso define this new style – available in different monocolour looks.

The ophthalmic Etro 0005 model features playful volumes and triangular temples, which give these squared

oversized frames a vintage-yet-modern feel. The extra-thin and lightweight acetate frame is available in solid colours, coloured havana tones, and transparent combinations. The Etro logo is prominently displayed on the temples, and the iconic end-tips feature a geometric symmetry that recalls the logo lettering.

In addition to the models featured in the Etro first eyewear collection advertising campaign, the collection includes the bold Pegaso, the Paisley, the Luxury Metal, and the Etro Tailoring sunglasses and frames, which comprise of acetate and metal or a combination of both materials. ■

Vision Now March 2024 23 PRODUCT PROFILE
EtroScreen sunglasses EtroMacaron sunglasses Etro SS24 on the catwalk Etro 0005 model

Quiet luxury

Fashion attitudes in clothing and accessories are constantly changing, especially with life seemingly on speed dial. Nowadays, the prevailing theme is a less frantic pace, as aesthetic grace and desired calm highlight architecture, clothing design and eyewear in multiple variations.

The concept of quiet luxury is really all about returning to the basics: quality, form, sustainability and minimalism. This notion of timelessness and mindfulness is expressed in clothing with beautiful fabrics, exquisite tailoring and neutral colours. In eyewear, quiet luxury is portrayed with quality materials, refined silhouettes and colours, and unique details – from the sculptural arc of a cat-eye design to a streamlined nose bridge.

AESTHETIC GRACE

Some eyewear companies were creating quiet luxury long before it became a trend. Rimless frames artfully provide the feeling of subtle richness with minimalistic styling, lightness and flexibility. Silhouette, the innovative Austrian label, celebrates the 25th anniversary of Titan Minimal Art (TMA) this year. Lightweight and sturdy with a precision-premium construction, the company recently launched a new version of TMA's dynamic, rimless look.

Frames within the Highlight Collection have no hinges or screws and weigh only 0.07 ounces; they feature a more delicate nose bridge and easily adjustable titanium

sides. The result is an extremely modern design with four different chic, cool shapes. TMA Highlight Collection style 6765 is a graceful, futuristic feminine shape. For men, style 6865 combines a dynamic, lightweight rectangular frame.

Zen philosophy, history, and Japanese culture unite harmoniously within the contemporary elements of the Minamoto premium titanium collection by Charmant. Frames are comfortable, elegant and eye-catching. Crafted in Japan, the designs embody the essentials – no compromise on quality, whilst offering comfort, precision and beauty.

Unisex Minimato style MN31027 features an understated patterned acetate Windsor rim, with a geometric profile and intricate etching on the end tips. Our photograph shows the style in antique gold titanium, divulging the depth and character of the design.

Just south of the Arctic Circle is the island of Iceland, renowned for its volcanoes, waterfalls and Northern Lights – the inspiration for the Reykjavik Eyewear Black Label collection. Reykjavik, which means 'bay of smoke' in English, is distributed by Continental Eyewear and crafted in Italy with highquality Japanese titanium. The frames unite comfort, style, lightness and durability. The contemporary silhouette of men’s design Alvar features an easyto-wear angular shape available in three colourations – Bronze, Gunmetal and Black.

SLIM AND SLEEK

The American West, with its wide open spaces, sprawling ranches and rodeo culture, has long inspired design in various metiers – from cinema to fashion. This influence was seen most recently in the Paris fashion shows with designs sprinkled with American West references. Stetson Eyewear, distributed in the UK by Atlantic Optical, creatively captures spectacles with comfort and quality. Linear and sporty model SSTXL19 is a strong masculine frame with a timeless elegance and authenticity.

An innovative Japanese titanium collection is the latest exciting news from Continental Eyewear. Artisan Japanese craftsmanship highlights ultra-lightweight Puriti frames that are hypoallergenic and

24 Vision Now March 2024 STYLE SPOTLIGHT
TMA Highlight Collection styles 6765 (front) and 6865 Minamoto model MN31027 Reykjavik Eyewear Black Label model Alvar Stetson model SSTXL19

highly resistant to corrosion. Puriti designs are available in a diverse range of shapes with fantastic fit and comfort, and subtle colour nuances in silver and gold titanium. Puriti model 20 is a slim round form that takes the wearer effectively from daytime activities to evening soirées.

More than 50 years ago in Germany, Hans Stepper had the foresight to couple innovative manufacturing techniques with quality materials to create lightweight frames with style and strength. Distributed by Stepper in the UK, two svelte designs with simplicity and grace include SI-99022 and SI-99552 with titanium and betatitanium components, weighing just 7.4g for ultra-lightness and comfort.

SERENE, SOPHISTICATED GLAMOUR

Glamour and sparkle aren’t neglected with quiet luxury – in fact, they are essentials that interplay well with subtle refinement. Spectacle frames with allure and charisma are inherent with designs from Chopard, esteemed for its heritage jewellery and eyewear.

Available through De Rigo, a stunning new addition to the eyewear repertoire is ultra-glam Chopard model VCHG65S, an elegant silhouette in gold-plated metal with acetate end tips. The frame is embellished with shimmering crystals, which glow with harmonious cadence without being ostentatious.

Lightness, comfort and casual ambience are favoured in both fashion and eyewear. Aspinal of London is renowned for beautiful accessories, and unwavering commitment to quality and skilled artisanal workmanship.

Amongst the latest stunning eyewear designs is a delightfully appealing angular cat-eye shape in metal that captures the essence of the brand’s luxury styling

with effortlessly cool minimalism. Style ASPL555 in gold is paired with vintageinspired tortoiseshell tips. Aspinal of London ophthalmic and sunglass designs are available through award-winning Eyespace Eyewear.

The name Elizabeth Arden is a familiar brand name to women worldwide. Arden was an early pioneer of women-owned cosmetic companies, who once declared: “To be beautiful is the birth right of every woman”. That same philosophy applies to the brand's eyewear collection, distributed by Atlantic Optical. Frames with distinction, grace and contemporary styling offer women a variety of shapes, colours and materials. Model EA1247 embraces the clean, pure linear shape that embodies the quiet luxury trend.

For independent eyecare practices, quiet luxury is not a passing fad; it is a positive opportunity to encourage patients to appreciate, embrace and value fine eyewear. Good design, timelessness and durability are in harmony with consumer demand for eco-friendly alternatives. Current eyewear collections encompass these 'now' trends with beautiful and

Vision Now March 2024 25
Chopard style VCHG65S
STYLE SPOTLIGHT
Aspinal of London model ASPL555 Puriti model 20 Stepper models 99552 (left) and 99022 timeless elements – creating the ideal environment to boost sales as well as patient loyalty. ■ Elizabeth Arden EA1247

ALCON UK

tel: 0371 376 0017 | fax: 0871 351 1005 | web: www.uk.alcon.com

ASSOCIATED OPTICAL

tel: 01628 600410 | fax: 01628 666495 | email: sales@assopt.co.uk | web: www.associatedoptical.com

ATLANTIC OPTICAL UK LTD

tel: 02920 362 136 | fax: 02920 362 137 | email: info@atlanticoptical.co.uk | web: www.atlanticoptical.co.uk

BAUSCH + LOMB

tel: 020 8781 2900 | web: www.bausch.co.uk

BIB OPHTHALMIC INSTRUMENTS

tel: 01438 740823 | email: sales@bibonline.co.uk | web: www.bibonline.co.uk

BONDEYE OPTICAL

tel: 0121 7723888 | fax: 0808 2801865 | email: sales@bondeyeoptical.co.uk | web: www.bondeyeoptical.co.uk

CALEDONIAN OPTICAL LTD

tel: 01224 596 006 | email: info@caledonianoptical.com | web: www.caledonianoptical.com

CARDNET

tel: 0345 604 2491 Option 2

CENTROSTYLE OPTICAL CENTRE SUPPLIES LTD

tel: 01923 239267 | fax: 01923 253951 | email: sales@centrostyle.com | web: www.centrostyleproducts.com

CFH DOCMAIL

tel: 07834 173 288 | email: chris.burridge@cfh.com | web: www.cfhdocmail.com

CHARMANT UK CO LTD

tel: 020 8992 9222 | fax: 020 8896 0287 | email: sales@charmant.co.uk | web: www.charmant.co.uk

CITATION

tel: 0161 464 6731 I email: enquiries@citation.co.uk | web: www.citation.co.uk

CONTINENTAL EYEWEAR

tel: 0151 426 3907 | fax: 0151 426 9340 | email: sales@continental-eyewear.co.uk | web: www.continental-eyewear.com

COOPERVISION

tel: 0870 9000 055 | email: enquiries@coopervision.co.uk | web: www.coopervision.co.uk

DE RIGO UK LTD

tel: 01923 249491 | email: info.uk@derigo.com | web: www.derigo.com/en

DUNELM OPTICAL

tel: 01388 420420 | fax: 01388 810101 | email: dunelm@dunelmoptical.co.uk | web: www.dunelmoptical.com

ESSILOR

tel: 01454 281281 | fax: 01454 28128 | email: orders@essilor.co.uk | web: www.essilor.co.uk

EYESPACE

tel: 01527 870550 | fax: 01527 837012 | email: info@eyespace-eyewear.co.uk | web: www.eyespace-eyewear.co.uk

GO EYEWEAR UK LTD

tel: 0800 9178270 | web: www.goeyeweargroup.com

HILCO EUROPE

tel: 0800 591150 | email: info@hilco.co.uk | web: www.hilcovision.co.uk

HOYA LENS UK

tel: 0845 330 0984 | fax: 0845 330 0977 | email: enquiries@hoya.co.uk | email: orders@hoya.co.uk web: www.hoyavision.com/uk

LAB3SIXTY

tel: 0113 5211071 | email: Info@Lab3Sixty.co.uk | web: www.lab3sixty.co.uk

LENSTEC EYEWEAR

tel: 02920 857122 | fax: 02920 920480 | email: eyewear@lenstec.co.uk | web: www.lensteceyewear.co.uk

LENSTEC OPTICAL

tel: 02920 883009 | fax: 02920 889798 | email: LenstecCC@lenstec.co.uk | web: www.lenstecopticalgroup.co.uk

LUXOTTICA (UK) LTD

tel: 0808 1658 8555 | web: www.luxottica.com/en

26 Vision Now March 2024 Preferred Suppliers’ directory tel: 01580 713698 | web: www.nationaleyecare.co.uk T: 02920 857 122 E: Eyewear@lenstec.co.uk T: 02920 883 009 E: LenstecCC@lenstec.co.uk T: 01279 653785 E: TantCC@tantlabs.com T: 01132 883094 E: RawdonCC@rawdonoptical.co.uk SUPPLIER – OPTICIAN – PATIENT OUR PARTNERSHIP PRACTICE MANAGEMENT SIMPLIFIED sales@optinetuk.com www.optinetuk.com 0845 313 0233 Optinet Flex, the innovative software that keeps your optometry business at the cutting edge. OPTINET DIRECTORY AD - FEB 21_AW.indd 1 01/03/2021 09:47

Preferred Suppliers are suppliers who, by prior arrangement, offer members of the PK National Eyecare Group preferential terms. For full details and terms offered to the membership, please call 01580 713698.

MARCHON

tel: 0800 72 2020 | email: csuk@marchon.com | web: www.marchon.com

MARK’ENNOVY

tel: 0800 3280610 | fax: 0800 3280649 | email: mkservices@markennovy.com | web: www.markennovy.com

MENICON UK LTD (FORMERLY DAVID THOMAS)

tel: 01604 646216 | fax: 01604 790366 | email: enquiries@menicon.co.uk | web: www.menicon.co.uk

MID-OPTIC

tel: 01332 295001 | fax: 01332 295158 | email: orders@midoptic.com | web: www.midoptic.com

NORVILLE

tel: 01452 510321 | email: sales@norville.co.uk | web: www.norville.co.uk

No7 CONTACT LENSES

tel: 01424 850620 | fax: 01424 850650 | email: info@no7contactlenses.com | web: www.no7contactlenses.com

OPTINET LTD

tel: 0845 313 0233 | email: sales@optinetuk.com | web: www.optinetuk.com

PERFORMANCE FINANCE

tel: 01536 529696 | fax: 01536 310033 | email: info@performancefinance.co.uk | web: www.performancefinance.co.uk

POSITIVE IMPACT

tel: 08446 696907 | email: sales@positiveimpact.co.uk | web: www.positiveimpact.co.uk

PRACTICE BUILDING

tel: 0800 840 3988 | email: andy@practicebuilding.co.uk | web: www.practicebuilding.co.uk

RETAIL EXPERIENCE DESIGN (RED)

tel: 024 7710 3494 | email: design@retailexperiencedesign.co.uk | web: www.retailexperiencedesign.co.uk

RODENSTOCK

tel: 01474 325555 | email: sales@rodenstock.co.uk | web: www.rodenstock.co.uk

SAFILO UK LTD

tel: 0800 7234 5600 | email: customer.serviceuk@safilo.com | web: www.youandsafilo.com

SEIKO OPTICAL UK

tel: 01452 610033 | fax: 01452 638250 | email: orders@seiko-optical.co.uk | email: info@seiko-optical.co.uk web: www.seikovision.com/uk

SILHOUETTE UK LTD

tel: 020 8987 8899 | fax: 020 8987 2430 | email: office@silhouette-uk.co.uk | web: www.silhouette.com

SPEC-CARE LTD

tel: 01392 460806 | email: info@speccareservices.co.uk | web: www.speccareservices.co.uk

STEPPER UK

tel: 01732 375975 | email: sales@stepper.co.uk | web: www.steppereyewear.com

TANT LABORATORIES

When you prescribe contact lenses, you prescribe freedom. We’re stepping up to do more, supporting you to Prescribe Freedom for more people than ever coopervision.co.uk

STEPPER (UK)

11 Tannery Road, Tonbridge Kent - TN9 1RF 01732 375975

www.stepper.co.uk

tel: 01279 653785 | fax: 01279 658308 | email: TantCC@tantlabs.com | web: www.lenstecopticalgroup.co.uk

THEA PHARMACEUTICALS LIMITED

tel: 01782 381698 | email: orders.uk@theapharma.com | web: www.thea-pharmaceuticals.co.uk

ULTRAVISION

tel: 01525 381112 | fax: 01525 370091 | email: info@ultravision.co.uk | web: www.ultravision.co.uk

WINDCAVE LTD

tel: 0800 088 6040 | email: sales@windcave.com | web: www.windcave.com

20 20 OPTICAL SERVICES LTD

tel: 01460 929 690 | email: info@2020opticalservices.co.uk | web: www.2020opticalservices.co.uk

Vision Now March 2024 27
Suppliers’ directory
Limited
Putting cloud-based control at your fingertips wherever you are, on any device, Nova is the future of practice management software. With intuitive dashboards and intelligent reporting, it keeps your optometry business at the cutting edge. BUSINESS INTELLIGENCE • PATIENT MANAGER • STOCK • ORDERING • TILL • DIARY • eGOS • EMAIL • CLINICAL The future of practice management software is here. optinetuk.com Contact us today to book a no-obligation, in-practice demo. sales@optinetuk.com • 0800 310 2400

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