EVAPORATIVE

Editor: Nicky Collinson BA (Hons) nicola.collinson@nationaleyecare.co.uk

Features Contributor: Joan Grady jgparischats@wanadoo.fr

Business Editor: Philip Mullins FBDO p.mullins@nationaleyecare.co.uk

Art Editor: Stacey Potter BA (Hons) www.spottcreative.co.uk

Publisher: Michael C Wheeler FCOptom DipCLP FSMC FAA0

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Editor’s comment

9 reserves the right to amend them. Any such contribution, whether it bears the author’s name, initials or pseudonym, is accepted on the understanding that its author is responsible for the opinions expressed in it and that its publication does not imply that such opinions are those of The PK National Eyecare Group Ltd. Articles submitted for publication should be original, unpublished work and are accepted on the basis that they will not be published in any other journal. Acceptance of material for publication is not a guarantee that it will be included in any particular issue. Copyright © 2023 for Peekay Publishing Ltd. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, including photocopying and recording, without the written permission of the publishers. Such written permission should also be obtained before any part of this publication is stored in a retrieval system of any nature.

In this month’s issue we have a focus on myopia management, with a five-page special highlighting the myopia control contact lenses and spectacle lenses currently available from NEG’s preferred suppliers.

As well as choosing the products that seem right for your practice and patients, there is a host of other factors to consider – from the tools required to measure and monitor axial length to having a clear communications strategy to educate young patients and their parents/carers about the benefits of myopia management.

The industry is working hard to bring practitioners on board with myopia control, providing tools and resources such as fitting software, marketing materials and training courses – as well as the products themselves. In the background is the continuing research being undertaken globally into the effectiveness of myopia control solutions. All this aims to ensure that practitioners have the knowledge they need to be confident in their discussions with patients and parents, and to run a successful and profitable myopia management clinic.

Later on, Dominic Watson from Myers La Roche provides some quick tips on how practices can prepare for the recession that appears to be rolling down the tracks. His main take-home messages are: be proactive, and don’t take a ‘one-size-fits-all’ approach to protecting your business. As well as all the latest news from NEG’s preferred suppliers, we showcase some stunning eyewear launched at Mido in Milan last month. If you were lucky enough to be there, you will have experienced a show that’s definitely back on its finest form.

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Stepper

Following an extensive project to explore Stepper Eyewear’s key differential and how to communicate this to the eyecare market, the brand launched its new logo and refocused positioning at this year’s Mido. “The aim is to convey, at every touch point, the wearer benefits of our frames,” said Peter Reeve, managing director at Stepper UK. “The first frames, designed in 1970 by Hans Stepper, were manufactured in a new material and process to provide an exceptional standard of fit. This motivation remains true today. Good fit empowers the eyecare professional to deliver the best possible vision outcome for their patients and is paramount to the brand.

“Reinforcing the importance of fit via frame selection assisted by expert advice is our core message, as Stepper Eyewear is a medical device to hold lenses correctly before the eyes,” Peter continued. “Fit is Stepper Eyewear’s strongest brand asset and, with the skills of an eyecare professional, can deliver the highest levels of wearer satisfaction.” Stepper’s fresh look centres around a new, modern and simple logo underpinned by a new strapline, ‘The perfect fit’, complementing Stepper’s World Fit concept launched last year.

Alcon

CooperVision

CooperVision has launched a new multi-year campaign to instigate an industry-wide conversation about how the contact lens patient journey could evolve. Called Fresh Thinking, the first stage of the campaign saw practitioners at 100% Optical invited to share their experiences and ideas in a Fresh Thinking Zone, join CPD and non-CPD sessions and workshops touching on the contact lens patient journey, and discuss the topic with the team on the stand.

Doug Bairner, CooperVision country manager for the UK and Ireland, said: “We believe that it’s our job, as a leader in both the European and UK contact lens categories, to show eyecare professionals how simply and easily contact lenses can provide freedom to their patients, deliver great clinical outcomes, and at the same time demonstrate significantly improved commercial value for practice owners.” The company plans to share what was discovered at the show before looking at options to improve the products, tools and services that create the contact lens patient journey. Those who didn’t get to 100% Optical can get involved at https://coopervision.co.uk/ practitioner/patient-experience-campaign

Alcon has launched its Total30 for Astigmatism contact lens in the UK, completing its line-up of premium toric lenses that includes Dailies Total1 for Astigmatism and Precision1 for Astigmatism. Total30 for Astigmatism is said to be the first-and-only reusable contact lens with a Water Gradient lens material for astigmatic contact lens wearers. “Given astigmatic contact lens wearers are more likely to experience dryness and discomfort, we designed Total30 for