OLD SESSION HEN 500ML LAUNCHES INTO TESCO

Old Session Hen 500ml launches into Tesco, whilst Morrisons increase their range with a brand new 10pk!

Old Session Hen 500ml hit the market back in April as part of a collaboration with Morrisons to hit a £1 price point and appeal to those shoppers looking for value alongside great taste. The product went down a storm with sales peaking at 45k units a week, and Tesco have now jumped on board, with our 500ml bottle launching in 617 stores from the 23rd September!

In response to the initial success of the new member of the Hen family, we are also launching a brand new 10pk into Morrisons stores from 28th October this year. Kirsten Alexander, Brand Manager, said "It was so much fun to work on the launch of Old Session Hen and challenge ourselves to create and launch a brand new product in a matter of months! We were thrilled with its performance after launch and are excited to see this in greater distribution and formats!"