PROUD TO PITCH IN

Keeping grassroots alive

To highlight the issues faced by grassroots sports clubs, we recently installed a ‘living billboard’ in Birmingham city centre, accompanied by a pop-up bar.

The unique installation, which featured real grass that was watered by an in-built sprinkler system every time passers-by picked up a can of Greene King IPA, symbolising how the beer is helping to support grassroots sport!

The campaign was supported by David Domoney, chartered horticulturist and celebrity gardener who said: “I’m incredibly proud to support Proud to Pitch In, so if you want to do your bit for grassroots sport, make sure you head for a pint of Greene King IPA.”

WATCH THE VIDEO HERE:
https://www.youtube.com/watch?v=m8Qy1WJggI8