Creating a Memorable Retail Experience
When customers buy something from a large online retailer like Amazon, they click a few buttons and their product shows up a few days later. That’s great, but today’s customer wants something more from retail brands than the product itself. One of the most substantial ways to differentiate your brand is through your customer experience. Instead of selling customers a product that they can just as easily buy from another retailer, you need to sell the experience surrounding that product. Here are seven major ways that you can provide a superior experience, attract more customers, and improve brand loyalty: 1: Create a cycle of success for your employees. Having well-trained, content, and confident employees in every department improves customer service. Your business operations do not exist independently of each other, so problems in your accounting department will eventually create problems for your customers. You can avoid these kinds of problems by centralizing all necessary business functions using an ERP system designed especially for retail. 2: Offer great products – and ensure availability. Determine optimal assortments and quantities using business intelligence, social monitoring, and similar tools to ensure that you have sufficient quantities of all the products your customers want. 3: Listen to your customers. In the era of social media and direct customer engagement, there’s no excuse for not knowing what your shoppers want. But don’t ask for their opinions only to ignore them. Instead, really listen. Listening to your customer doesn’t just mean responding to