Perception of traditional B2B (business-to-business) electronic communication is all about batch oriented, point to point transactional document exchange with the business partners through EDI VAN or directly managed file transfers. This involves exchanging transactional information using various industry standard EDI (Electronic Data Interchange) formats configured for each partner along with partner/document specific logic customization for line of business applications. In typical supply chain or retail context, these partners are vendors, customers, services providers like 3PL (Third Party Logistics Providers) and b2C ecommerce websites.