Post with Love

Post with Love Studio 3 |By: Vishal Sawant | Guide:Tridha Gajjar

Dear Jury Panel, My project is about developing a system where, users should be able to send Postcards of different varieties to their family and friends, across distance.

In this project, my aim is to make the process of sending postcards hassle free.

To engage and educate users (specific group).

To promote Indian Postal Service.

Make a platform on which designers can showcase their work in form of postcards. Earn on profit sharing / royalty basis.

End deliverables are website and an smart phone app.

Regards Vishal

Open Letter

Occasion Short letter

Hobby Pen-Pal

Postcard is

Picture Card

emotion Low Cost Invitation

Vintage

Place

connection

Postcard History Started in 1840 .........................................Great Britain December 1848 contained printed advertising..................................................USA Commercial Postcard in 1861.................................USA Printed Postcard in 1870.....................................France Advt Postcard in 1872.................................Great Britain “Golden Age� of Picture Postcards was mid-1890s

Postcard in India July 1879, Indian Post introduced 1/4 anna postcard which could be sent anywhere in British India.

Telegraph Act, 1885 (Indian Telegraph Act) The world's first official airmail flight took place in India on 18 February 1911 The world's largest network of Post Offices OK

Postcard in India

Post Cards Stamps

In-Land Letters

1856 Imprimatur 2 Annas Bottle Green

Four Annas

Postcards vs Electronic Communication

Pin:

(meanwhile old friends using smart phone messenger)

Why don’t you send me Postcard on my B’day?

I sent you e-card...

Thanks ! but that card was annoying... :(

hahaha

Research - User (phone/ personal meetings)

Yes I do send Postcards.

I write to my Friends

There are no Postcards available

rds

P

ca ost

!?

Who sends Postcards?

I know someone in They make in NID..

Bangalore make Did you see them them.. at BMW...

Battees !!!

They are costly MAN !

50 %

0% Yes I do send Postcards.

I write to my Friends

100 %

23%

Postcards !?

NO

62%

There are no Postcards available

44% User Analysis

I know someone... make them..

1%

They make in NID..

Did you see them at BMW... Battees !!!

51%

Who sends Postcards?

51%

They are costly MAN !

35%

Research - Visit to GPO, Navrangpura

Customers at GPO

Employees

Nareshbhai

Research - Visit to Post Office at Paldi and GPO at Navarangpura Observations that were made after interacting with office bearers and people there: - Greeting Cards (open postcard service) not available at Post office and GPO. - Employees are not aware of its availability. Say Head Office deliver it on request from local office.

- Meghdoot service no longer exists.

- Yellow 50 paise cards still been used. In-Land letters also has demand.

- Greetings (postcards) are getting costlier. Range Rs. 17 to 25.

- Limited stock of yellow postcards, in-land letters and stamps create problem in office.

- Speedpost is the most used service in Post Offices.

- Most pensioners use financial services at Post Office because they have trust in Indian Postal Service.

Research - Visit to Post Office at Paldi and GPO at Navarangpura Observations that were made after interacting with office bearers and people there: - Greeting Cards (open postcard service) not available at Post office and GPO. - Employees are not aware of its availability. Say Head Office deliver it on request from local office.

- Meghdoot service no longer exists.

- Yellow 50 paise cards still been used. In-Land letters also has demand.

- Greetings (postcards) are getting costlier. Range Rs. 17 to 25.

- Limited stock of yellow postcards, in-land letters and stamps create problem in office.

- Speedpost is the most used service in Post Offices.

- Most pensioners use financial services at Post Office because they have trust in Indian Postal Service.

Time

Variety

Availability

Cost

Distance

Time

Variety

Availability

born Cost

Distance

Time

Variety

Availability

solution

OPEN

Cost

Distance

Post with Love Website

Website

Business Model

Post with Love System

Branding

Post with Love

Website

Branding

System

- Website System - Navigation - User Profiles - Usability - Engage

- Identity - Stationary

- Sustainability - Sort data

Business Model

- Sustain growth - Expansion - Tie-ups

Post with Love

Website

Branding

System

- Website System - Navigation - User Profiles - Usability - Engage

- Identity - Stationary - Promotion

- Sustainability - Sort data

Business Model

- Sustain growth - Expansion - Tie-up

Branding

Post with Love Inspiration > Stamp + Heart

Post with Love

- Identity > Option 1

Post with Love

Post with Love

Post with Love

Branding - Identity > Option 2

Post with Love Inspiration > Calligraphy

Branding

Post with Love

- Identity > Option 3

Inspiration

+ Letter Box

+ Rubber Stamp

Love

Branding - Identity > Option 3

Post with Love

Branding

Post with Love

- Identity > Option 3

Font Colonna MT

H: 1.149 inches

H & W : 2.283 inches

W: 1.245 inches

18 pt

75.019 pt

18 pt

Branding

Post with Love

- Identity > Option 3

Color Scheme

e

t with Lov s Po

P

Post with Love Website

Website Navigation

Post with Love

Website

Post with Love

Website

Post with Love

Website

Post with Love

Website

Post with Love

Website Photoshop

Post with Love

Website

Post with Love

Website

Post with Love

Website

Post with Love

Website

Post with Love

Website

Post with Love

Business Model

Post with Love 4

Prints Card

5

6

Pays Royalty

ta Da

Designers

rd

ca Delivers Post

3

1

2

Uploads

Buy

Customers