The Growth Of Virtual Restaurants: How Marketing Is A Key Factor In Their Success
During the last several years, the hotel sector has seen nothing less than spectacular growth. As the Coronavirus pandemic started, this tendency was abruptly reversed. It would be reasonable to say that the sector has seen better days, given that there are now more than 110,000 restaurants permanently shuttered in the US alone, in addition to many more that no longer provide indoor eating. Most restaurants choose to become digital as part of their survival strategies, enabling consumers to place meal orders through their websites or mobile applications. Yet it won’t be sufficient on its own. The majority of restaurants that are now open throughout the globe employ services from meal delivery apps like Uber Eats, Grubhub, and many others. You’d be excused for assuming that the trend merely began recently as such services gained in popularity, particularly after the pandemic’s breakout. The emergence of the first virtual eateries, however, may be dated to about ten years ago in the US. The $43.1 billion worldwide market in 2019 is anticipated to develop significantly, reaching $74.1 billion by 2027, and the sector doesn’t seem to be in any immediate danger of declining.