How to choose an influencer management agency

HOW TO CHOOSE AN INFLUENCER MANAGEMENT AGENCY

Access to influencers Some agencies represent or manage influencers directly, while others put together voluntary networks. Additionally, some agencies limit the influencers they work with to specific niches, follower counts, or engagement rates.

Influencer marketing software It’s not uncommon for an influencer management agency to provide its clients with some sort of proprietary software. The software can help brands that might have smaller budgets organize their campaigns.

Strategy assistance and guidance What does your brand hope to get from influencer marketing, and how will it go about getting it? An influencer management agency can often provide help creating a strategy. And, they can help your marketing campaign stay on track.

Range of content types Influencers work on different platforms and in different formats. An agency should give you access to a range of content, from blog posts to videos and from Instagram posts to tweets.

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