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Social Media Strategy and Planning Essentials – Strategy and Tactics


Building the strategy

A strategy should define the main aim of your social media presence and set the parameters for what it will deliver and how it will be delivered.


Strategic challenges

Here you set out the business challenges for the social channel that need to be overcome, and the strategic activities that will enable this.


Target audience

This frames who you want to reach via social networks. For this, you need to understand your core audience (personas, profiles, demographics etc.) and identify any new customer types that you want to attract based on your products/services.


Creating your social media plan 1) Deliverables 2) Channels + activities 3) Integration with other marketing 4) Measurement


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How to build a successful social media marketing plan  

Social Media Marketing Plan is to establish the objectives and goals that you are going to achieve Having these objectives also allows you t...

How to build a successful social media marketing plan  

Social Media Marketing Plan is to establish the objectives and goals that you are going to achieve Having these objectives also allows you t...

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