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VIP- News premium ›› Vol. 136 ›› May 2011
McGowan’s Musings: It’s been a busy time in my home City of late; we’re in the middle of the month long Brighton Arts Festival and last weekend a large section of the music industry turned up on my doorstep for the 6th edition of The Great Escape (see report in this issue). Apart from having the pleasure of just having to stroll down the road, rather than get on a plane, to meet with friends an colleagues from various countries, I was happy to be vindicated by several delegates who now have their own tales of airborne attacks, over my loathing of the rats of the air – yes, again, seagulls! One had his car completely re-sprayed in that fetching shade of recycled Gull Lunch, another had his own lunch stolen off his plate whilst dining alfresco near the front, and most horribly, I am reliably informed by Pip of UK Trade and Investment that she had to supply a change of clothing to an unfortunate lady delegate who was splattered from head to toe by another of the incontinent winged bastards! – Fashion statement? – I don’t think so! – So it’s not just me! – Right, I’ll lay of that for a while now… It’s a fact that music events have come increasingly to depend on sponsorship
Allan McGowan
to subsidise their activities, and of course music for huge brands music is a vital area for marketing, but now and again music companies are not so happy about the way giants like Coca-Cola go about their business; one of the sponsors of The Great Escape was Relentless, the energy drink owned by Coca-Cola, the logo was prominent throughout the Conference and Concert venues and in the streets of Brighton. The brand has a strong association with music via its marketing and sponsorship activities, but it appears that after attempts at negotiation about the use of the brand name Media Village Entertainment, owners of the Relentless Record Company, now a subsidiary of EMI are suing Coca Cola.
The fizzy drinks giant is not having a good time over its choice of names of late, having had to back down on their plans to trade mark and use the term ‘No Half Measures’ in the UK with respect to the cultural activities classification. The trouble started in 2008 when the mark ‘No Half Measures’ was used to brand the Relentless activities within the music business, an area where No Half Measures Ltd. has a long established reputation. A series of legal exchanges took place over a thirty month period as the giants tried to dismiss Dougie’s claim, now vindicated by the Intellectual Property Office. He commented, “We are extremely pleased with this outcome, it has been a long and at times fraught encounter however we feel completely vindicated in our decision to stand up to one of the biggest businesses in the world.” So, although the music industry may need the support of the big guys with the deep pockets, it’s nice to see the ‘little guys’ win now and again, after all it’s them that give the business its character and develop the artists and the music that make it what it truly is.
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