Time Guide_book for procrastinators by Yizhuo Liu

TIME GUIDE Yizhuo Liu GR620 Visual Thinking Spring 2016 Instructor: Sanra Isla

PROCRASTINATION IS JUST A HABIT THAT CAN BE CHANGED

CONTENTS 00:00 00:01 00:02

00:03 00:04

INTRODUCTION RESEARCH choosing topics

brainstorming

idea

BRAND STORY brand name

logo design

personas

stakeholders

DESIGN ELEMENT visual verve

Tone

color scheme

DELIVERABLES posters

app

event

video channel

CONCLUSION

WORK CITED

: 00 00 INTRODUCTION

INTRODUCTION Procrastination is the avoidance of doing a task which needs to be accomplished. It is the practice of doing more pleasurable things in place of less pleasurable ones or carrying out less urgent tasks instead of more urgent ones, thus putting off impending tasks to a later time. Sometimes, procrastination takes place until the “last minute” before a deadline. People may procrastinate on personal issues, health issues, home care issues, or academic obligations. Procrastination can lead to feelings of guilt, inadequacy, depression, and self-doubt. Procrastination is related to numerous people, and most procrastinators do not exactly know what to do to get through even though they have downloaded many apps and written to-do lists or read books about how to beat procrastination. Accordingly, helping them get started is the key to helping them stop procrastinating. Most of the procrastinators do not have clear goals and do not know how to split a huge project into small steps. Also, the misperception of time makes them think they still have more time left to finish up their works. Poor self-control can’t keep them working effectively.

T I M E G U I D E 01

: 00 01 RESEARCH

RESEARCH Choosing topics brainstorming Idea

T I M E G U I D E 03

CHOOSING TOPICS I started discovering interesting topics from the things around us. Then, I picked up 5 potential topics. Finally. I chose to explore procrastination.

10 THINGS I LIKE Watching movies / Road trip / Watching people / Alcohol / Talking to myself / Listening to music / Sketching / Sleeping / Taking pictures / Skateboard 10 THINGS I DON’T LIKE Noisy places / Reading / Speaking in front of public / Waiting in line / Washing dishes / Argument / Selfish person / Eating tomato / Exercise / Betray 10 PROBLEMS I WOULD LIKE TO SEE SOLVED Pollution / Poverty / Hunger / Traffic / Drought / Racial discrimination / Laziness / Education Equation / Health problem / Procrastination 10 PROBLEMS WOULD EVER BE SOLVED Sleep lately / Nature disaster / Resource consuming / Death / Resources wasting / Poverty / Hunger / Pollution / Disease / OCD (obsessive-compulsive disorder) 10 PROBLEMS THAT MIGHT BE BETTER WITH BETTER COMMUNICATIONS Contradiction between countries / Argument / Frustrating of studying / Challenging in life / Fight / War / Prejudice / Stereotype / Bad design / The relationship between people and people 25 THINGS YOU ARE PASSIONATE ABOUT Putting things in order / Looking around in flea markets / Collecting stubs /Analyzing people’s personalities / Visiting museums alone / Collecting pretty packaging / Drinking tea / Playing Minecraft / Traveling / Yoga / Falling in love / Making new friends / Exploring new things / Eating / Baking / Listening to music / Watching movies / Hanging out with friends / Chatting with humor people / Shopping / Going to live concert / Taking bus / Biking / Hiking / Peeping into other’s lives /Drawing

RESEARCH

5 TOPICS Procrastination Talking to myself Racial discrimination OCD Peeping into other’s lives

TOPIC: PROCRASTINATION Some people like to put off things that they should be focusing on right now. Sometimes, they are afraid they will fail, and they lack the motivation to do it. I will investigate how to help procrastinators tune out distractions and focus on the tasks. TOPIC: TALKING TO MYSELF A certain group of people likes to talk to themselves in most of the time. They are too shy to talk with other people because they do not have confidence and care too much about the judgment of others. I will investigate how to help them to build self-confident and be willing to share their ideas and life experiences with other people.

TOPIC: OCD Some people feel unable to stop doing some particular things over and over again. OCD involves problems in communication between the front part of the brain and deeper structures of the brain. I will investigate how to help them stop thinking their thoughts and be willing to accept the risk. TOPIC: PEEP INTO OTHER’S LIVES Some people like to peep into other people’s daily lives behind the windows. The curiosity drives people to explore other people’s secrets. Being hidden also brings excitement to their tedious lives. I will investigate how to distract their attention from peeping.

TOPIC: RACIAL DISCRIMINATION People of color have still failed to gain any respect in this world. The history gives people an bad impression of African-Americans and the ignorance of other cultures, religions, and values also fosters prejudices against blacks. I will investigate how to raise awareness of eliminating prejudices and treat everyone as an equal and competent fellow-being.

T I M E G U I D E 05

BRAINSTORMING

RESEARCH

I started looking at procrastination by compiling the different causes. T I M E G U I D E 07

60 IDEAS IN BRAINSTORMING

RESEARCH

Follow my brainstorming draft, I developed different ideas of procrastination from mind, body, private, and public aspects.

T I M E G U I D E 09

3 IDEAS OF PROCRASTINATION From brainstorming wall, I picked up 3 potential ideas. Finally, I choose idea 3 for my entire project.

IDEA 01

IDEA 02

IDEA 03

FACING THE FEAR

UNDERSTANDING PROBLEMS

GETTING STARTED

Question: How can I promote the idea of facing the fear to help people overcome the procrastination? Summary: Perfectionists often set unreachable goals for themselves, which can be a major cause of procrastination. Since the goal is nearly unattainable by a mortal man or woman, they have set themselves up to fail. Their fear of failure and of making mistakes actually makes sense in a warped sort of way. I want those procrastinators to realize fear of failure is the main problem for them, and help them to overcome it.

Question: How can I create a system that helps different procrastinators identify their problems and overcome them? Summary: A lot of procrastinators donâ&#x20AC;&#x2122;t know why they are still procrastinating even they know there are many tools to help them. Their problem is that they never think about their own reasons for procrastinating. Since the causes of procrastination are different, those people simply use the wrong way to help themselves. I want to create a system that helps them overcome their problem by using specific techniques.

Question: How can I help procrastinators get started to working? Summary: Some people put things off simply because they think the tasks are too tough and complicated. They usually tend to do something easier which will delay the finish of the tasks. The main reason for this problem is that they lack motivation and donâ&#x20AC;&#x2122;t know how to getting started. What I want to do is to educate those people that procrastination is just a habit that can be changed, and help them get started to working.

RESEARCH

SWOTs

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

STRENGTHS The services we offer are to help and inspire procrastinators to start to work effectively. They will no longer postpone their toughest task until the deadline. WEAKNESSES Time guide is the first brand that offers one-to-one tutoring and makes personal plans for customers. All the coaches are volunteers. Itâ&#x20AC;&#x2122;s not easy for people to trust this brand. OPPORTUNITIES Currently, most of the institutes for procrastination are focusing on psychological therapy, but Time guide would be the first brand that offers personal coach, and actually helps them when they work. THREATS Some people trust authoritative therapy clinics when they really need to solve their problems. Time guide is more focused on actual experiences, but not able to offer the professional psychological treatments.

T I M E G U I D E 11

: 00 02 BRAND STORY

BRAND STORY Brand name Logo design Personas Stakeholders

T I M E G U I D E 13

BRAND NAME Time Guide The purpose of this brand is to help procrastinators get started working, and guide them in finishing up the task. Accordingly, this brand is associated with time and guide. Thatâ&#x20AC;&#x2122;s where the Time Guide comes from.

BRAND STORY

THE PROCESS OF LOGO DESIGN

T I M E G U I D E 15

BRAND STORY

FINAL LOGO

TIME GUIDE

The logo combines the initials of Time Guide and a clock. The time is around 10, which represents the beginning of a day.

T I M E G U I D E 17

PERSONAS 01

Christina Age: 32 Occupation: Manga Artist Income: $99,000 per year Procrastinating Time: Night Procrastinating with: Manga drafts Habit: Playing computer games • Dark circles under her eyes because she works at night time • Not so con dent with her works • Drinks coffee a lot because she works at night and plays games in daytime • Plays games when she has no inspiration for her comics book • An introvert because she doesn’t like hanging out with friends • Not in a relationship because she enjoys single life • Never wears makeup because she thinks it wastes her time • Orders pizza online and eats ramen almost every day

BRAND STORY

PERSONAS 02

Louis Age: 20 Occupation: College student/Part time job Income: below $4,000 per year Procrastinating Time: Morning Procrastinating with: Assignment Habit: Live concert and party at night • Always regrets not having done his assignment earlier • Easily to feels tired and sleepy because of tough homework • Hard focus on one thing for a long time • Very stubborn and always thinks he has enough time left to finish up his task • A Coke drinker • A party animal • Rock music is his favorite because it helps him release pressure • Choice phobia disorder

T I M E G U I D E 19

PERSONAS 03

Bella Age: 43 Occupation: Fashion magazine editor Income: $56, 000 per year Procrastinating Time: Night Procrastinating with: Editing works Habit: Online shopping • Downloads many procrastination applications without using them • Takes care of everything for her family because her husband barely stays at home • Works after kids fall asleep because kids are distracting • Perfectionism because of fear of failure • Driving a van because she has 3 kids and 2 dogs • OCD because she is a neat freak • Likes to talk for hours by phone with her friends • Always stays at a low energy level

BRAND STORY

STAKEHOLDERS

Therapists in some clinics They are good at offering advice since most clinics focus on mental guidance, but they might want to know more about experience guides in terms of it is a good reference for developing their clinics in the future.

Psychology students They might have interests in Time Guide because they have background knowledge about procrastination, but they lack actual experience in treatment. They might like to take part in this brand and get more experience for studying.

People who have a procrastinating friend They might not be real procrastinators, but somehow are affected by their friends or work environment while they are working together. They might like to try Time Guide when they really need to focus on working.

T I M E G U I D E 21

: 00 03 22

DESIGN ELEMENT

DESIGN ELEMENT Visual verve Tone Color scheme

T I M E G U I D E 23

CREATIVE BRIEF VISUAL VERVE

MOOD BOARD

Energetic

KEY WORD:

ENERGETIC

DESIGN ELEMENT

T I M E G U I D E 25

TONE The tone of Time Guide is energetic since the main purpose of this brand is to help procrastinators get started working. Audiences should be motivated and inspired by the visual approach. Movement is essential visual element for energetic feeling.

KEYWORDS Motivated Effective Purposeful

MOTIVATED Some people trust authoritative therapy clinic when they really need to solve their problems. Time Guide is more focusing on actual experiences, but not able to offer the professional psychological treatments.

EFFECTIVE The most effective way is to do it. When people start to work on their tasks; they will finish it up step-by-step and effectively. The good result is what people expect.

PURPOSEFUL When people do something with strong sense of purpose or when they set up their goals, they usually are motivated and inspired. They will have strong passion to finish their works, and insist until they accomplished.

DESIGN ELEMENT

COLOR SCHEME

C M Y K

90 94 0 0

C M Y K

57 6 19 0

C M Y K

3 29 89 0

C M Y K

10 96 98 0

TYPEFACE Futura Medium abcdefghijklmnopqrstuvwxyz Futura Book abcdefghijklmnopqrstuvwxyz

T I M E G U I D E 27

: 00 04 28

DELIVERABLES

DELIVERABLES App Event YouTube Channel

T I M E G U I D E 29

DELIVERABLES POSTERS Since the purpose of Time Guide is to help people get started working, the poster should give audiences a sense of movement. The visual element should motivate and inspire people. This is the reason that why I used arrows as the main element for the posters. Also, the various degrees of transparency on the arrows and tagline convey an energetic feeling. I chose a bus shelter in front of a cafĂŠ and a public library considering that a lot of people like to work and study in libraries or cafĂŠs. Also, some procrastinators like to hang out with friends when they are putting tasks off, so the bus shelter near shopping mall is a good placement choice.

DELIVERABLES

T I M E G U I D E 29 31

DELIVERABLES

T I M E G U I D E 33

POSTERS THE PROCESS OF POSTERS

TODAYâ&#x20AC;&#x2122;S TO-DO LIST

IF YOU WANT TO MAKE AN EASY JOB MORE HARDER, JUST SIT AND KEEP PLAYING GAMES.

THE ONLY DIFFERENCE BETWEEN SUCCESS AND FAILURE IS THE ABILITY TO TAKE ACTION

A YEAR FROM NOW, YOU MAY WISH YOU HAD STARTED TODAY. NOTES:

TIMEGUIDE

TIME GUIDE

TIMEGUIDE

TIME GUIDE

TIMEGUIDE

TIME GUIDE

DELIVERABLES

FINAL POSTERS

TIME GUIDE

STARTED TODAY

T I M E G U I D E 35

DELIVERABLES APP

3:00 PM

The goal of the App is to help procrastinators get started working. Basically, the app includes 4 parts. The first part is the to-do list. A personal coach will help customers to set up their goals and steps, and customers can check their own progress anytime. The second part is a timer. It includes the time for working and taking a break. Customers can set up the length of time by their owns. The third part is to find the available coach around their location. They can choose to meet them or email them or make a phone call. The last part is a message that allows customers to talk to their coaches. All the function are helping customers to work effectively.

Procrastination is just a habit that can be changed

GET START

NOW

Initial interface

DELIVERABLES

3:00 PM

Edit profile

Email Password Log in

Adam Gallagher Joined Mar 2016

Procrastination is just a habit that can be changed

32% Left

Deadline 4 days Left

Tu e s d a y

05 APRIL 2016

Sun Mon Tue Wed Thu

Fri

Sat

10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

A meeting appointment with Kate Keene at Workshop cafe

Profile interface This shows the brief current task progress and deadline. The calendar reminds users about appointments with their coaches.

T I M E G U I D E 37

3:00 PM

3:00 PM TASK

SET YOUR TASK Tap The Title

CURRENT TASK Tap The Deadline

Adam Gallagher

Split into segments

16% completed

DEADLINE

Add new items

CHECK THE PROGRESS

days left

Good Start Start Keep Keep working working on on

Swipe right to work completed

To-do list This function allows users to set up their own task. A feature of this list is that users can split one task into several segments, and they are able to check their own progress anytime.

Progress This interface shows the progress of usersâ&#x20AC;&#x2122; tasks. The light blue color indicates that they have enough time left to finish up the tasks.

DELIVERABLES

3:00 3:00 PM PM

3:00 PM

TASK

Edit profile

CURRENT TASK

27%

Adam Gallagher

75% Joined Mar 2016

Current Task

completed

32% Left

Deadline DEADLINE

days left

Good Job Keep working on

4 days Left

DEADLINE

Tu e s d a y

05 APRIL 2016

Sun Mon Tue Wed Thu

Fri

Sat

days left

10 11 12 13 14 15 16 17 18 19 20 21 22 23 Hurry up

24 25 26 27 28 29 30 Deadline is coming

A meeting appointment with Kate Keene at Workshop cafe

Progress The dark blue color represents that the progress is suitable.

Progress The red interface warns users that the deadline is coming; they need to accomplish their task quickly.

T I M E G U I D E 39

3:00 PM

3:00 PM TIMER

TAP TO START OR PAUSE

SET UP OPTION TIMER LENGTH Work Adam Gallagher

60:00 Work

Break

60 mins 10 mins

ALARM Vibration Sound SCREEN LOCK Prevent Screen Auto-Lock

10:00 Break

SET UP

Timer This function is good for time management when users are doing their tasks.

Timer Users can set up the length of time with this interface.

DELIVERABLES

3:00 PM

3:00 PM Kate Keene

MESSAGES TIMER

MESSAGES

Kate Keene

11:27AM 11:27AM

11:27AM

Hi Adam, I’m availible between 3:00pm...

Hi Adam, I’m availible between 3:00pm to 4:30 pm today. We can meet at Workshop cafe if you want. That sounds good to me. I’ll see you there! Thank you!

Adam Gallagher

Type aa message... message... Type

Messages This function allows users contact with their coaches.

Messages Chatting interface.

T I M E G U I D E 41

3:00 PM

3:00 PM PM 3:00 TIMER

Set up your location, find availible coach

your location, find availible coach SET Set UP up OPTION

TIMER LENGTH Work Break

60 mins 10 mins

Adam Gallagher

ALARM Vibration Sound SCREEN LOCK Prevent Screen Auto-Lock

DISCOVER This function allows users to find available coaches near their location.

DISCOVER Search interface.

DELIVERABLES

3:00 PM

3:00 PM DISCOVER

641 Post Street

Andrew Barsoum At Cup A Joe Cafe 0.2 mi

Kate Keene Working in E-Health company

Christina Caradona At Taylor Street Cafe 0.4 mi

Now availible at Workshop Cafe

Kate Keene At Workshop Cafe 0.6 mi

Email her

Emily Michelle

At Philz Coffee 1.7 mi

Meet her

Reviews

At The Mill Cafe 1.3 mi

Matthew Reinhold

Call her

She is so nice! Anna Brain

I have met her since last month. She helped me a lot. She gave me phone calls for remainding me the deadline and how...

It works!!! Jerry Roiland Well, I started to work earlier since I met

her. She told me how to set up my time, and I feel like I was doing a great thing instead..

DISCOVER After users set their location, nearby coachesâ&#x20AC;&#x2122; information shows up on the list. Users are able to check for more information about each coach by tapping the profiles.

DISCOVER By tapping the coach profiles, users can check coachesâ&#x20AC;&#x2122; information and reviews from other users. Also, users can choose email, make a phone call or meet the coaches in person.

T I M E G U I D E 43

DELIVERABLES EVENT The goal of this event is to encourage audiences to get to start to work earlier by telling them procrastination is wasting time. The coaches give audiences speeches about causes of procrastination and how to walk through it with their help. Then, playing procrastinating games together in order to educate audiences procrastination is just a habit that can be changed. The signs I designed for this event tells that the time passes fast, and the colors are vibrant in terms of inspiring audiences to take action. The event was located in San Francisco Public Library since there are a lot of people like to work and study there.

Information Desk

DELIVERABLES

T I M E G U I D E 45

The entrance to the event

Meeting room for speeches and games

DELIVERABLES

The coach is giving a speech.

The coach is explaining the game

T I M E G U I D E 47

DELIVERABLES

COAC H Kat e Keene ( 4 15 ) - 4 0 0 - 8 9 7 7 katekeene@gmail.com

Kate Keene

Kat e Keene

Working in E-Health company

( 4 15 ) - 4 0 0 - 8 9 7 7 katekeene@gmail.com

Kat e Keene TIME GUIDE TIME GUIDE

( 4 15 ) - 4 0 0 - 8 9 7 7 katekeene@gmail.com

PA R T I C I PA N T

Kat e Keene ( 4 15 ) - 4 0 0 - 8 9 7 7 katekeene@gmail.com

Kat e Keene ( 4 15 ) - 4 0 0 - 8 9 7 7

Adam Gallagher

katekeene@gmail.com

adamgallagher@gmail.com

TIME GUIDE TIME GUIDE

Left: ID Right: Coachâ&#x20AC;&#x2122;s name cards ID and Name Cards The coaches and participants are identified by two colors. Participants can ask coaches for their name cards if they are interest in their tutoring.

T I M E G U I D E 49

T h i n g s Yo u C a n D o i n 5 M i n u t e s

Flag 3 important emails and delete 5 unimportant ones

Make a phone call you have been avoiding making

Read 3 pages of a book

Outline the steps for a task youĘźve been avoiding

GAME IN THE EVENT 5 minute game after speeches. Audiences pick up a small task from the list and finish it in 5 minutes. Then, they share their feelings about accomplishing tasks with other people or coaches. Left: Task list Right: Note pad

How do you feel af ter you accomplish a task? Wr i t e a j o u r n a l e n t r y

Give a feedback on someoneĘźs project

Learn a new word. Use it in a sentence

Read a shor t news ar ticle and summarize it

Edit a picture in Photoshop

Share your feeling with us

DELIVERABLES

Folder Participants receive this folder at the information desk. The task list and note pad are in the folder; participants can also put coachesâ&#x20AC;&#x2122; name cards inside.

T I M E G U I D E 51

DELIVERABLES

DELIVERABLES YOUTUBE CHANNEL The goal of the YouTube Channel is to help procrastinators walk through procrastination without meeting their coaches. The YouTube Channel will be the weekly video that gives different useful tips about beating procrastination. It gives customers motivation and inspires them to get started to work effectively. T I M E G U I D E 53

(Logo shows up)

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HOW TO BE PRODUCTIVE

In a world that seems busier by the day, we tend to

“In a world that seems busier by the day, we tend to procrastinate. procrastinate.”

HOW TO BE PRODUCTIVE

Being productive is a way to beat procrastination. Today,

“Being productive is a way to beat procrastination. Today, we are going to talk about how to be productive. we are going to talk about how to be productive.”

DELIVERABLES

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Write Down The Deadline

Step one, the deadline. Step one, writewrite down down the deadline.

Write Down The Deadline

Tu e s d a y

05 APRIL 2016

Sun Mon Tue Wed Thu

Fri

Sat

10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 “Circle the due date on your calendar

Write Down The Deadline

Tu e s d a y

05 APRIL 2016

Sun Mon Tue Wed Thu

Fri

Sat

10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

Circle the due date on your calendar in

remind yourself anytime. in order order toto remind yourself anytime.”

T I M E G U I D E 55

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Break projects down into small steps

Step two, downinto intosmall smallsteps.” “Step two, break break projects projects down steps.

Break projects down into small steps

STEP ONE: Write Down The Deadline

1 For example, split one task into four segments.

“For example, split one task into four segments.”

Break projects down into small steps

2 3 4

Once you've got it down to quick, simple steps

“Once you’ve got it down to quick, simple steps,”

Break projects down into small steps

2 3 4

you might youjust juststart startdoing doingthethe task right “you might find find you task right then then and there. and there.” 56

DELIVERABLES

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Plan a timeline

Step three, a timeline beforestarted.” getting “Step three, planplan a timeline before getting

started.

Plan a timeline

TIMELINE – Primary research – Write introductory draft

9-10:30 AM

Make it specific. 9 to 10:30 am, I’m going to write

“Make it specific. 9 to 10:30 am, I’m going to write my introductory draft ofdraft my paper.” my introductory of my paper.

Plan a timeline

TIMELINE 9-10:30 AM

– Primary research – Write introductory draft

11-12:30 PM

– Finished intro – Body paragraphs

11 to 12:30 pm, I'm going to finish the introduction part

“11 to 12:30 pm, I’m going to finish the introduction and start primary methods. Tracking part and startto to do do primary methods. Tracking your progress helps to avoid small, mindless tasks.” helps to avoid small, mindless tasks.

your progress

T I M E G U I D E 57

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Take short breaks

Step four, four,take take short breaks. “Step short breaks.”

Take short breaks

MIN WORK

Instead of trying to maintain energy throughout the

“Instead of trying to maintain energy throughout the entire day, breaking it down into sessions with entire day, breaking it down into sessions with planned planned is most effective. relaxationrelaxation is most effective.”

Take short breaks

MIN WORK

MIN BREAK

Follow 90 minutes work regime with 15 minutes break afterwards. “Follow 90 minutes of work with a 15 minute break.” 58

DELIVERABLES

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