02 THE VISUAL DEVELOPMENT GUIDE
Avo
THE VISUAL DEVELOPMENT GUIDE
Avon
The Visual Development Guide
01 02
VISUAL RESEARCH Brainstorming
01
Future Competitors
02
LOGO DEVELOPMENT Initial Sketches
06
Best Chosen
16
Refinement
26
Meet The Final Loge
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Avon
The Visual Development Guide
Chapter 01
VISUAL RESEARCH
Brainstorming Logo Competitors
00
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The Visual Development Guide
01 BRAINSTORMING
BRAINSTORMING
The Avon logo design starts on 3 keywords that based on the soul of this brand which is empowering women in the business world. After divergent ideas, the best keyword and visual ideas of the Avon logo comes out.
INITIAL KEYWORDS
BEST KEYWORD
Innovation Bold Energetic
Modern: Smart with purpose
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The Visual Development Guide
LOGO COMPETITORS The following brands have the similar logo design with Avon. Most of the shapes are based on the pyramid or the combination of the letter A with the triangle shapes. Since the primary target audiences and soul of the brands are different, the difference between the Avon logo and the following brands’ logos is that the Avon logo shape is more feminine and elegant without losing the smart feeling.
Artmedia Group is an agency who will visualize the opportunities. It offers brand consulting, design, and targeted approach.
Aegean is a marine fuel Logistics Company that physically supplies and markets refined marine fuels and lubricants to ships in port and at sea.
03 LOGO COMPETITORS
Auro Travels is categorized under Travel Agencies. Our records show it was established in 2004 and incorporated in South Carolina.
Pyramid Communications is a leading designer and manufacturer of wireless data and voice transmission equipment.
Asiana Airlines Inc. is one of South Korea’s two major airlines, along with Korean Air.
Delta Air Lines, Inc. is a major American airline in Atlanta, Georgia.
Vale is a global mining company, leader in iron ore production and the second largest nickel producer.
Warid Pakistan is a mobile operator and it is the seventh mobile carrier to enter the Pakistani market.
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The Visual Development Guide
Areva is a French multinational group specializing in nuclear power and renewable energy headquartered in Paris
Reliance Communications Ltd. is an Indian Internet access and telecommunications company headquartered in Navi Mumbai, India.
Arch Linux is a Linux distribution for computer. It is composed predominantly of free and opensource software.
The Axis Bank is the third largest private-sector banks in India offering a comprehensive suite of financial products.
Partek is an industry brand in Finland. Their products are all about lifting and shifting.
Google Drive is a file storage and synchronization service created by Google.
05 LOGO COMPETITORS
Antena 3 is a Spanish terrestrial television channel owned by Atresmedia which also owns Onda Cero, one of Spain’s most listened to radio stations.
Apofenia is a brand for the team’s very own studio, meant to be used for self promotion, and to express the way they think.
The Austria airline was formed in 1957 by the merger of Air Austria and Austrian Airways
The Auckland Council is the local government council for the Auckland Region in New Zealand
The fresh rank is the leading search engine optimization, social media optimization & marketing company in Mumbai, India since 2006.
Star Trek is an American science fiction entertainment franchise created by Gene Roddenberry and owned by CBS and Paramount Pictures.
Avon
The Visual Development Guide
Chapter 02
LOGO DEVELOPMENT
Initial Sketches Best Chosen Refinement Meet The Final Logo
06
Avon
The Visual Development Guide
INITIAL SKETCHES
The initial sketches separated into 3 camps based on the 3 initial keywords, innovation, bold, and energetic. Each of the camps has the specific words explanation in order to give the keyword an accurate meaning.
INNOVATION It looks modern, but feels clever.
BOLD Brave, tough, and ambitious feeling.
ENERGETIC Passionate, but purposeful and resistant
07 INITIAL SKETCHES
INNOVATION It looks modern, but feels clever.
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Avon
The Visual Development Guide
INNOVATION It looks modern, but feels clever.
09
INITIAL SKETCHES
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Avon
The Visual Development Guide
BOLD Brave, tough, and ambitious feeling.
11
INITIAL SKETCHES
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The Visual Development Guide
BOLD Brave, tough, and ambitious feeling.
13 INITIAL SKETCHES
ENERGETIC Passionate, but purposeful and resistant
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Avon
The Visual Development Guide
ENERGETIC Passionate, but purposeful and resistant
15
INITIAL SKETCHES
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Avon
The Visual Development Guide
BEST CHOSEN
The best chosen camp is based on the 3 initial camps. It combines the innovation and energetic camps, then turned into a modern feeling, but looks smart with purpose. After sketching, the camp goes to digital roughs.
MODERN Looks smart with purpose
17 BEST CHOSEN
SKETCHES Modern: Looks smart with purpose
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The Visual Development Guide
19
BEST CHOSEN
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The Visual Development Guide
21
BEST CHOSEN
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The Visual Development Guide
23
BEST CHOSEN
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The Visual Development Guide
DIGITAL ROUGHS Modern: Looks smart with purpose
25
BEST CHOSEN
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The Visual Development Guide
REFINEMENT
After camp of the best chosen, the letter A with curvy triangle shape has the most potential to form the final logo. The refinement starts with sketches as well, then goes to digital versions.
MODERN Looks smart with purpose
27 REFINEMENT
SKETCHES Modern: Looks smart with purpose
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The Visual Development Guide
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REFINEMENT
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The Visual Development Guide
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REFINEMENT
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REFINEMENT
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REFINEMENT
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The Visual Development Guide
DIGITAL VERSIONS Modern: Looks smart with purpose
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REFINEMENT
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The Visual Development Guide
DIGITAL VERSIONS Modern: Looks smart with purpose
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REFINEMENT
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The Visual Development Guide
DIGITAL VERSIONS 3 one has more potential to be refined
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REFINEMENT
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The Visual Development Guide
DIGITAL VERSIONS The most potential mark
43 REFINEMENT
DIGITAL VERSIONS The final logo version 1 and version 2
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The Visual Development Guide
MEET THE FINAL LOGO
After camp of the best chosen, the letter A with curvy triangle shape has the most potential to form the final logo. The refinement starts with sketches as well, then goes to digital versions.
MODERN Looks smart with purpose
45 MEET THE FINAL LOGO
SKETCHES Modern: Looks smart with purpose
46
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The Visual Development Guide
X
X
9x
45째 X
130째
130째
3x
45째 3x
X
X X
X
2x
2x
2x
47 MEET THE FINAL LOGO
• Passion Red R: 237 G: 128 B: 36 #ED1C24 • Grey R: 77
G: 77
B: 79
#4D4D4F
• Inspiring Yellow R: 254 G: 188 B: 17 #FEBC11 • Silver R: 192 G: 192 B: 192 #C0C0C0
• Fresh Green R: 128 G: 195 B: 66 #80C342 • Silver R: 192 G: 192 B: 192 #C0C0C0
• Bold Blue R: 83
G: 183 B: 232
#53B7E8 • Silver R: 192 G: 192 B: 192 #C0C0C0
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The Visual Development Guide
49
MEET THE FINAL LOGO
CITED secretofelegance.com divalikes.com
Avon
The Visual Development Guide
COPYRIGHT © 2016 YIZHUO LIU
This book is a non-commercial work produced as a student project for educational purpose. All content for The Visual Development Guide was collected, conceived, written and designed by Yizhuo Liu. DESIGN CONSULTATION
Hunter Wimmer, GR 604 Nature of Identity Academy of Art University
inspireandempowerwomen.com