Door to Asia - Bataan 2019

Door to Asia

Jan 2019

Residency Program 23 jan - 1 feb 2019 Bataan, Phillipines

Door to Asia

Jan 2019

Door to Asia

Jan 2019

Door to Asia

Jan 2019

Door to Asia

Jan 2019

Door to Asia

Jan 2019

Door to Asia

Jan 2019

Door to Asia

Jan 2019

Door to Asia

Jan 2019

Door to Asia

Jan 2019

Door to Asia

Jan 2019

Hello! Apa Kabar! こんにちわ！Kamusta!

This is our design proposal for Amanda’s Marine Products

Door to Asia

Jan 2019

History

1984 - 1986

1988

2002

They started as a backyard fish processing business and with a capital of php3000 and 2 workers

Grew the company by putting up a 1,700 sqm lot

Officially registered the company. Birth of Amanda’s Marine Products.

Door to Asia

Jan 2019

History

2011-2013

2017-2018

2019 - present

Won 7 awards and recognition

Won 3 more awards.

What’s next for Amanda’s Marine Products?

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Door to Asia

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Jan 2019

Door to Asia

Let’s pull the curtains, and let the brand stand out

Jan 2019

さあ、カーテンを開けましょう ブランドとして外に⾶飛び出しましょう

Door to Asia

Let’s pull the curtains, and let the brand stand out

Jan 201 2019

さあ、カーテンを開けましょう ブランドとして外に⾶飛び出しましょう

Door to Asia

Jan 2019

Phase 1 Branding

*

Phase 2 Application

Phase 3 Activation

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Jan 201 2019

Goal: To be in the international market as their own brand ゴール： ひとつのブランドとして 海海外市場へ出ること

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Jan 2019

Phase 1 Branding

彼等の本当の物語を伝える ブランドをつくること

To create a brand that is authentic to their story.

Door to Asia

Jan 2019

This is Amanda

Door to Asia

Jan 2019

This is Amanda Armanda.

She deserves to be known for her authentic name.

Door to Asia

Jan 2019

This is Amanda Armanda.

The company deserves to be known for who they are.

Door to Asia

Jan 2019

Door to Asia

Jan 2019

Bataan’s Pride 11 Municipalites + Balanga City

Represent Armanda authentically through name and symbol The Sun is Vital

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Jan 2019

Seal

Horizontal Logo

Armanda' s Choice Color Palette

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Jan 2019

Phase 2 Application

物理理的なプラットホームを 通して新しいブランドを 伝える

To streamline the new brand through all of it’s physical platforms.

Door to Asia

Phase 2 Application

Local Packaging Gourmet Packaging Store Front

Jan 2019

Door to Asia

Jan 2019

Armanda’s Choice

Shrimp Paste Bagoong

" Classic (Regular) " Spicy " Sweet

Dried Fish Tuyo

" Tuyo " Daing na Kapak

Smoked Fish Tinapa

" Galunggong " Tunsoy " Kapak " Kabasi " Tamban " Bangus

Gourmet in Corn Oil

" Mackerel " Smoked Flakes " Dried Herring " MilkFish

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Insights

今のパッケージでは 各商品の違いが わかりにくい

There isn’t a clear distinction between the products.

Jan 2019

Door to Asia

Insights

他の商品はブランドを伝える適切 なラベルを持っていない

Other products do not have proper labels to associate it with the brand.

Jan 2019

Door to Asia

Packaging Design Bagoong

Jan 2019

Door to Asia

Jan 2019

Packaging Design Bagoong

Ginisang Bagoong SWEET

Net Weight

20G

Made with love in Balanga, Bataan

Ginisang Bagoong Pasteurized Sauteed Shrimp paste

SPICY

Net Weight

20G

Made with love in Balanga, Bataan

Ginisang Bagoong Pasteurized Sauteed Shrimp paste Flavour

Flavour

Pasteurized Sauteed Shrimp paste

CLASSIC

Net Weight

20G

Made with love in Balanga, Bataan

Door to Asia

Jan 2019

Door to Asia

Packaging Design Tuyo & Tinapa

Jan 2019

Door to Asia

Packaging Design Tuyo & Tinapa

Jan 2019

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Jan 2019

Packaging Design Packages

Sampler Package

Bagoong Bundle

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Store Front Kiosk

Jan 2019

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Packaging Design Gourmet

Jan 2019

Door to Asia

Packaging Design Gourmet

Jan 2019

Door to Asia

Packaging Design Gourmet

Jan 2019

Door to Asia

Packaging Design Gourmet

Jan 2019

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Jan 2019

Phase 3 Activation

ARMANDAさんの ストーリーを 効率的に⼈人々へ伝える

To efficiently tell Armanda’s story.

Door to Asia

Phase 3 Activation

Website Online Recipes Social media Recipe Book Factory Tour Armanda’s Story Booklet

Jan 2019

Door to Asia

Through unique story-telling of the brand and it’s product, we can effectively make the brand appealing and accessible for everyone. 独特なブランドの物語と 商品を通して 私達は全ての⼈人にブランドをアピールし 彼等がアクセスしやすくする

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Door to Asia

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Door to Asia

Digital Platform Recipe Page

Jan 2019

Door to Asia

Digital Platform Recipe Page

Jan 2019

Door to Asia

Digital Platform Recipe Page

Jan 2019

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Digital Platform Website

Jan 2019

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Digital Platform Social Media

Jan 2019

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Print Recipe Book

Jan 2019

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Print Tour Booklet

Jan 2019

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Jan 2019

Experience

History of the company and Balanga, Bataan

The Factory as a whole

The Process of Creation

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Jan 2019

Experience Educational Tour

Educational

Cooking Workshop

Private Tour

1. Comprehensive explanation about the factory 2. Tour around the factory to see all the product process 3. Sorting Practice

1. Comprehensive explanation about PH food culture and it’s marine source @ Bataan 2. Tour focused on Product Variations 3. Cooking Practice & Tasting 4. Recipe Book

1. Armanda’s marine history 2. Tour around the Old factory 3. Experience Local Lunch with Amanda’s Ingredients 4. Tour Guidebook

Door to Asia

Jan 2019

Door to Asia

Environmental Design Signages and Wayfinding

Jan 2019

Door to Asia

Jan 2019

Despite all the ups and downs that the company has faced, they have showed how they are truly dedicated to their work and the community.

We want to have a brand that shows who they truly are.

今回の経験から 隠れていた歴史や魅⼒力力を発⾒見見し この会社の ”本当の姿”を知った 私たちはその本当の姿を⼈人々に伝え るブランドを彼⼥女女に持って欲しい

Door to Asia

Jan 2019

Thank you!

Terimakasih! ありがとう！ Salamat!