CASE STUDY - NYKAA
Overview Customer: Nykaa Website: www.nykaa.com Location: India Industry: eCommerce and Retail
ABOUT THE CUSTOMER Nykaa.com is a leading one-stop online store for all beauty and wellness needs. Nykaa.com offers a comprehensive selection of makeup, skincare, hair care, fragrances, bath and body and luxury products for men and women.
NEED STATE Transforming business operations from manual to automated and overcoming the obstacles such as multi price management, inventory management, etc., which were hindering Nykaa to achieve its desired productivity with rising scale.
KEY CHALLENGES • Managing order process flow with growing fulfillment locations. • Frequent price changes and inventory levels of different products were hard to manage. • Difficulty in managing partnerships with 3PL Providers with the growing scale of operations. • Expanding their presence to offline as well, with brick and mortar stores. • Managing offline and online operations together to enable OmniChannel retailing.
What we like about Vinculum and the team is the agility that they bring with them to develop future technology and the eagerness to develop innovative solutions from the start. - Nihir Parikh & Sachin Parikh, Nykaa
SOLUTION OFFERED The online shopping platform automated its operations with Vinculum suite which resulted in efficient management of time. Also, the assignment of orders to multiple warehouses resulted in removing redundancies in order processing and the bulk shipment helped in reducing turnaround time of delivery to the customers in different cities.
OUTCOMES ACHIEVED • Reduced Inventory Costs by Order Management and Ware-house Management Solutions. • Reports to track vendor ratings and measure productivity. • Improvement in core processes by arranging inventory batches as per product expiry dates.
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• Cloud POS solution enabled Nykaa to integrate both their offline and online channels