Dropship Your Way To Ebusiness Success

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Shopify Dropshipping Mastery

Table of Contents

Table of Contents Introduction

Table of Contents .................................................................................................. 3

What Is Dropshipping?

Introduction ............................................................................................................ 5

Benefits of Dropshipping

What Is Dropshipping? .......................................................................................... 6

Drawbacks of Dropshipping Benefits of Dropshipping ....................................................................................... 7 Drawbacks of Dropshipping ..................................................................................

9 Understanding Dropshipping Dropshipping Scams Understanding Dropshipping ............................................................................... 11

Finding a Dropshipper

Dropshipping Scams ........................................................................................... 13

Getting Set Up

Finding a Dropshipper ......................................................................................... 14

Avoiding Problems Getting Set Up .....................................................................................................

15 Avoiding Problems 18 Shopify - A ..............................................................................................

Boon to the Ecommerce Industry Conclusion ........................................................................................................... 21

Features of Shopify That Make It the Best CMS

Resources ........................................................................................................... 22

How Can You Benefit Out Of Shopify Custom Development?

Benefits of Shopify Custom Development How to Choose the Perfect Theme for Your Shopify Store How To Get More Traffic To A Shopify Store

Shopify Dropshipping Mastery

Introduction Shopify has been a hugely popular system for a number of years, making it easy for people to start their own online shops without needing to know a lot of complicated technical stuff.

The trouble is that not everyone has the money to invest upfront buying stock for their website, which is one of the biggest things that scared people off from the Shopify platform.

Fortunately, you can start and run your own Shopify store without having to spend a single penny upfront on stock for it. How? Dropshipping.

Dropshipping makes it easy to stock a store without a huge upfront investment, and it has a number of other benefits, as well.

Keep in mind that dropshipping does have a few drawbacks, which will also be discussed in this guide. But there are some ways to mitigate those drawbacks, and you’ll read about some of those, too.

If you’re ready to learn how you can make money with your own shop without spending a dime on inventory, you’re going to want to read this guide front to back.

So let’s get started.

CLICK HERE To Start Your Dropshipping Business Shopify Dropshipping Mastery

What Is Dropshipping?

For those of you who don’t know what dropshipping is, let me give you a brief explanation.

In essence, dropshipping is a way for individuals or companies to sell products without keeping any inventory by shipping products directly to the customers from the manufacturers or a reseller.

Let’s say you want to open a shop selling pet supplies, but you don’t have any money for inventory, nor do you want to deal with the hassles of keeping inventory and shipping products yourself. So you contact a company that offers dropshipping, get a list of their products, and add them to your Shopify store.

When a customer places an order from your shop, you simply process the order by placing an order with the dropshipper and having it sent directly to the customer. You never have to touch the product at all, because it’s sent straight to the consumer from the warehouse.

This works beautifully if you can find a reliable dropshipping company, because all you have to do is act as a go-between by facilitating the sale and having it sent to the customer. The customer pays you first, and you use the money they paid you to order the product. You don’t have to have any money at all, beyond paying for your domain and Shopify’s fee, to get started.

It’s win-win!

Shopify Dropshipping Mastery

Benefits of Dropshipping Dropshipping has a number of benefits other than just saving you from needing a large upfront investment for inventory. Let’s take a look at a few of the biggest benefits.  Little To No Startup Capital Required – The most obvious benefit of using dropshipping is the fact that you don’t need to pay for inventory upfront, so you can start your store even if you’re on a shoestring budget.  Less Work Involved – With traditional retail methods, you must keep inventory, remember to restock products before you run out, handle packaging and shipping products, deal with returns, and more. With dropshipping, you just pass the order on to the manufacturer or distributor and your work is done.  Lower Overhead – When you stock your own inventory, you must have space for that inventory, which often means renting warehouse space and/or office space. Even if you keep your inventory in your home, you’ll need to set aside space for it and spend time managing it, plus you must buy things like shelving to hold the products.  Flexibility – Rather than be tethered to a specific location, which would be necessary if you kept your own inventory, you can operate a dropshipping business from pretty much anywhere in the world as long as you have a computer and reliable internet connectivity.

Shopify Dropshipping Mastery

 Wider Availability – Because you don’t need to spend money upfront, you’ll have more products that you can offer your customers than you might in the beginning if you were purchasing inventory upfront.  Scalability – Your business will also be able to scale upward more quickly if you use dropshipping, because adding new inventory is as simple as listing it on your shop. You can scale almost endlessly as long as you can find appropriate products.

As you can see, there are some pretty big advantages to using dropshipping over traditional retail, but there are also a few disadvantages to be aware of, which we will discuss in the next section.

Shopify Dropshipping Mastery

Drawbacks of Dropshipping Of course, like anything, there are also some drawbacks to using dropshipping for your shop. Let’s take a look at a few of the biggest problems you might encounter when using dropshipping.  Delivery & Inventory Issues – Because you’re relying on someone else to ship your items, you may run into problems where the company you’re using to dropship your merchandise doesn’t deliver on time, or they run out of inventory and don’t let you know in time. This can hurt your reputation, because customers bought from you, not the dropshipper. Ultimately, this falls back on you, because you trusted the company to deliver. You’ll have to apologize, take responsibility, and offer a refund or other compensation to your customers.  Shipping Issues – If you’re using more than one supplier, you may run into issues with shipping costs. For example, if a customer orders several products from you and each one happens to be from a different supplier, you’d have to pay several different shipping charges. You cannot pass that cost onto the customer, because they’ve already paid you for shipping when they placed their order. For this reason, it’s a good idea to stick with a single supplier, at least in the beginning.  Low Profit Margins – The profit margin on a lot of products, such as consumer electronics, is already incredibly low. It can be difficult to make enough profit, even if you’re buying wholesale and paying for inventory upfront. When you’re using a dropshipping supplier, your margins will likely be even lower, Shopify Dropshipping Mastery

because you won’t be buying in bulk, thus you’ll be unable to take advantage of bulk wholesale pricing.

Dropshipping isn’t perfect. If you’re looking to start a business that will leave you rolling in dough without a care in the world, it’s probably not the right method for you. There’s always something stressful happening when it comes to dropshipping… always something frustrating going on that needs to be addressed.

But if you don’t have a lot of money and you’re certain you want to own your own online shop, dropshipping is probably your best option.

You can always stock your own inventory in the future. Dropshipping is simply a stepping stone.

Shopify Dropshipping Mastery

Understanding Dropshipping We talked a little about how dropshipping works, but there are a few additional things you should know about how the system works before you decide if you want to use it for your business.

There are three members of the dropshipping supply chain that you need to know about:  Manufacturers – They create the products, but usually don’t sell directly to the public. Some rare manufacturers may offer dropshipping, but generally they will go through a wholesaler instead.  Wholesalers – They facilitate the retail process by acting as a middleman. They buy at the lowest possible price from the manufacturer, and sell at a slight markup to retailers. They may offer dropshipping.  Retailers – Retailers buy from wholesalers, or sometimes manufacturers. They sell to the public, typically at rather large markups. They may also use dropshipping as their product source.

Any of these may actually be a dropshipper, but wholesalers are the most likely to offer it. The best source for dropshipping would be at the manufacturer level, because you will get the best prices, however most manufacturers know they can just sell their products to wholesalers without all the hassles of dropshipping, so it’s not easy to find manufacturers who will dropship.

Shopify Dropshipping Mastery

You can also find retailers who will dropship, but you would have to charge more than they do to make a profit, and you won’t find as many buyers at those higher prices.

Most dropshippers will be pretty much invisible to the consumer. They will usually ship the products in your name, often with your logo and return address on the package, so it appears as though your company shipped the product to the customer.

Of course, you’ll have to deal with the occasional return, but in that case you’ll simply work with the dropshipper to make whatever corrections are necessary.

Shopify Dropshipping Mastery

Dropshipping Scams Because so many people dream of starting their own store and don’t have the funds to buy inventory upfront, there are a lot of scammers that prey on those people.

Fortunately, these places are usually easy to spot. Here are a few ways you can spot the scams and avoid them.  Monthly Fees – Stay away from companies that require a monthly fee for “membership”. Legitimate dropshippers will never charge you a monthly fee for access. Often, companies that charge a monthly fee are really just directories of potential dropshippers.

And if they claim to be a dropshipper rather than a directory, they are not an honest company.  Retail Prices – Be sure to check out the company’s prices to ensure they are lower than retail. If they are selling at retail, you should avoid them.  Selling to the Public – If a dropshipper is legitimate, they will usually require you to apply for a wholesale account and be approved. If they sell directly to the public, they are really just a retailer masquerading as a wholesale dropshipper.

There are many reputable dropshippers out there. Just be aware that scams exist, and be careful about which companies you do business with.

Shopify Dropshipping Mastery

Finding a Dropshipper Finding a dropshipper that is legitimate, has fair prices, and is reliable can be tricky. It can take weeks or even months of research to find those few gems that will be reliable enough to base your business on and have prices that allow you to make a decent profit. It could mean calling hundreds of companies, waiting on hold for long periods of time, and asking endless questions.

For this reason, most people choose to use a dropshipping directory to find companies with which to do business.

Be aware that most directories do charge a fee for their services, but a good directory is worth the cost, as it can save you a great deal of time and frustration.

Here are a few of the more popular directories: >> http://www.worldwidebrands.com ($299 for lifetime access) >> http://www.salehoo.com ($67 per year) >> http://www.doba.com ($60 per month) >> http://www.wholesalecentral.com (free) Even if you’re using one of these directories, you should still carefully vet any company you’re considering working with. Bad companies can occasionally slip through the cracks.

Shopify Dropshipping Mastery

Getting Set Up Before you get started, you’ll need a few things to be in order. For example, you will need a business license, tax ID number, and potentially corporate or LLC documentation to prove you are a legitimate company that is truly seeking a business relationship rather than an individual looking to buy stuff for their personal needs at wholesale prices.

You will probably want to start building some credit for your company as soon as possible, because this will allow you to get NET 30 payment terms, which means you will be able to pay for merchandise 30 days after the initial order.

Until then, you might want to front some money into an account with your dropshipper in the event they have minimum orders. For example, if they require a $300 minimum order, and your average order is only $50, you could put $300 into your account in order to meet their minimum and have products shipped as needed. This is often enough for companies that have a minimum order requirement.

You could also wait until you have $300 worth of orders and submit them all at once, but if you’re just getting started and not getting a lot of orders, this could delay shipments to customers so long that they get tired of waiting and ask for a refund.

You’ll also need a domain name and a Shopify account. Your domain name should be as short as possible, catchy, and memorable. Forget having keywords in your domain. That doesn’t work as well as it used to

Shopify Dropshipping Mastery

for SEO purposes, and it will make it harder for your customers to remember your website later.

Instead, try to find something your customers will remember. Think of some of the most interesting brand names you can, and use those as examples.

Here are some examples:    

Nike (their company isn’t named Cool Athletic Shoes) Chipotle (not known as Fresh Tex-Mex Food) Coca-Cola (not called Sugary Carbonated Beverage) Dominos (they aren’t called Hot Pizza Delivered)

Your shop needs a great name, so it’s worth the time to think of a really cool brand name and get a nice logo created for it.

Here is a checklist of things you’ll need before you begin:          

Business license Business structure (such as LLC or corporation) Tax ID number (you can request an EIN online from the IRS) Business checking account (not personal) Paypal account (to accept payments) Business credit card or debit card (for making payments) Business telephone number Business email (ideally @yourdomain.com) Shopify account Domain name

When you’re ready to set up your store, you can check out Shopify’s easy instructions to help you get started.

Shopify Dropshipping Mastery

>> https://help.shopify.com/ You’ll find all the instructions you need to set up your shop at that link, and you’ll be happy to find out that it’s incredibly easy to set up and manage your shop! Most people can get a simple store set up in a weekend, and even if you plan on offering several hundred products, it should take you more than a few days to add everything to your store.

For domain registration, NameCheap is a great option. They are affordable and have great customer service. Don’t forget to Google their latest coupon! They have a new one each month and it will save you a little money on every domain you buy. >> http://www.namecheap.com

Shopify Dropshipping Mastery

Avoiding Problems Problems will arise in dropshipping, but that’s true of any business you can think of. Fortunately, dealing with most of these issues is relatively simple.

Shipping Errors One of the most common problems that may arise is when your dropshipping company screws up. Maybe they fail to ship your customer’s order quickly, or they send the wrong item.

When this happens, it’s important to accept responsibility, apologize to the customer, and try to make it right. For example, you might offer a discount off their next order, or include some sort of freebie for the customer. You could also offer to refund the shipping fee, or offer free expedited shipping on the replacement product.

Yes, this could cause you to make less profit on the order. It might even cause you to lose money on the deal. But remember, this wasn’t the customer’s fault. Ultimately it is your responsibility, because you chose that particular dropshipping company.

You should definitely make sure the dropshipper pays to fix the issue, such as sending a new item to the customer if the wrong item was sent, but you’re probably on your own for any upgrades you give the customer.

Be prepared to switch to a different supplier if the one you choose seems to have problems too often. For this reason, it’s a good idea to Shopify Dropshipping Mastery

find several suppliers before you even open your store in case you need to switch quickly. It’s also a good idea to use multiple suppliers in case one runs out of a particular item so another company can seamlessly pick up the slack.

Inventory Issues Inventory management is another potential problem. Many suppliers will use companies such as Ordoro or eCommHub to manage their inventory, allowing you to sync your own inventory with theirs, but not every company uses one of these.

If possible, find companies that do use an inventory management program that can easily help you sync your inventory. This won’t completely eliminate inventory issues, but it will help. >> http://www.ordoro.com >> http://www.ecommhub.com Fraud You may have to deal with fraudulent orders from time to time, but if you’re accepting PayPal, they will generally handle any type of fraud for you. If you ship an item and have proof of delivery, you’ll be protected by their Seller Protection Policy if the customer tries to get their money back. They also have a system that checks for fraud when a customer uses a credit card to pay.

If you suspect fraud, just give the customer a call or email them. Be friendly and courteous, and just tell them you’re calling to verify their order and their shipping address to make sure you have the right one.

Shopify Dropshipping Mastery

If you cannot get in touch with the customer within a reasonable period of time, you might consider canceling their order and issuing a refund.

If the customer contacts you after their order was canceled, just explain you attempted to contact them to verify their order and their contact information did not work. Apologize, and tell them they can place their order again.

Always be sure to have tracking information for every package so you can prove it was delivered. You don’t want to give anyone a chance to get their money back on legitimate purchases simply because you can’t prove the item was delivered.

Shopify Dropshipping Mastery

Click Here For Money-Getting System As Easy As Ordering A Pizza!

Conclusion

Dropshipping is a fantastic way to make money without needing to spend a ton of money upfront on inventory. Not only that, but you won’t have to worry about renting a warehouse, tracking inventory, packing and shipping, and a lot of the other hassles that come along with standard retail.

When you combine the power of dropshipping with the ease of use that comes with making your shop with Shopify, you’ll be able to get an entire store online in just a few days.

While dropshipping does have its share of drawbacks, most of them can be avoided or minimized by knowing exactly how dropshipping works, and the ways we’ve talked about to make sure you aren’t scammed and to get the most possible profit from your store.

If you’ve been wanting to start your own store for a long time, but you didn’t think you could afford it, you are now armed with the knowledge you need to do it. Using this information, you CAN have a shop online in just a few days.

All you have to do now is get started!

I wish you the best of luck, and I hope you will take action to get your store open today!

Shopify Dropshipping Mastery

Resources Here are links to some of the resources found in this guide.

Patreon (Monthly Support) >> https://www.patreon.com/ Image Sharing Sites That Pay >> http://www.101img.com >> http://www.imgrock.net >> http://www.uplimg.com >> http://www.imgmaze.com >> http://www.imagescash.com Social Media Representation >> http://www.interactivesponsor.com/ >> http://viralnation.com/influencer-talent-agency/ >> http://cycle.media/ >> http://www.socialyte.co/#discover-influential-storytellers

Shopify Dropshipping Mastery

Create Your Own Products >> http://www.cafepress.com >> http://www.zazzle.com >> http://www.teespring.com >> http://www.teechip.com Information Product Marketplaces >> http://www.clickbank.com >> http://www.jvzoo.com Dropshipping Directories >> http://www.worldwidebrands.com ($299 for lifetime access) >> http://www.salehoo.com ($67 per year) >> http://www.doba.com ($60 per month) >> http://www.wholesalecentral.com (free) Inventory Tracking >> http://www.ordoro.com >> http://www.ecommhub.com Shopify Documentation Shopify Dropshipping Mastery

Shopify - A Boon to the Ecommerce Industry SHOPIFY, a Canadian based eCommerce company with its headquarter situated in Ottawa, Ontario is worldwide famous for its proprietary eCommerce platform establishment for online stores, eCommerce sites and retail point-of-sale systems.

With the launch of Shopify in the market in 2004 and integrating advanced features in this platform till date, the days are gone of having to worry about all the head-scratching issues and works that comes with setting up a website right from scratch, that too just to run our own online store.

Shopify undoubtedly is one of the most popular choices among the customers to set up their online store. It offers tons of valuable extensions, and its ace in the sleeve - the simplicity of interaction.

WHY SHOPIFY IS WORLDWIDE FAMOUS:

No doubt, Shopify is famous worldwide, but let us have a look at the points that prove these words valid: Shopify Is A Fully Hosted E-commerce Platform:

Talking about the features of Shopify, the first comes out to be, Shopify serves as a fully hosted eCommerce platform. This means we no longer have to have a separate payment integration method, site content management, and web hosting. All these come in the same pack and all we need to do is to provide our customers products and services.

Great Customer Support:

This point serves as one if the best feature of Shopify! Shopify's great customer support dramatically not solves the problems that can arise when having to learn a new system but also reduces the stress of the customers.

It is unique as it offers chat, Email along with 24/7 phone support enabling us to actually speak to someone in our moment of need, rather than leaving us to pull your hair in frustration!

Functionality:

The functionality of the Shopify is so advanced that it provides us with an app/plugin style platform which allows us to download, install and fully customize the website and provides the surety to enhance the sales and leverage on social media.

Not only this but; Shopify also provides us with features such as accounting, inventory management along with business reporting.

We can even add email autoresponder integrations which can help us to automate and run our business on autopilot!

Marketing Capabilities:

Shopify provides us with ultimate marketing capabilities such as detailed data analysis and marketing abilities. This basically includes a built-in blog for us to write blog posts and create content to market your products. As blogging can be one of the fastest ways to increase our online visibility and boost our website SEO rankings, helping us to drive customers to our website.

Shopify also allows us to create quick and simple website landing pages which can directly attract the customers towards our business. It simply the things by using tools like Google AdWords and Fb Advertising and allowing customers to easily make purchases.

Other effective marketing features include the Abandoned Cart Recovery feature where we can get Shopify to send a targeted email to the site users who for whatever reason ended up abandoning their cart that too after almost completing a purchase.

WHY CHOOSE SETUPS?

SHOPIFY

FOR

E-COMMERCE

STORE

With most platforms, when we want to develop an eCommerce site, we are going to spend many days to develop the site as per our expectations but Shopify shows the points of figuring out how to use time efficiently with its advanced features. With Shopify, it's all pretty much intuitive and attractive.

Shopify is an incredibly reliable platform. This platform, for example, brings, even more, options and features for our marketing operations to run as they should but in much effective manner.

The main point because of which Shopify gains all the attention in developing eCommerce site is; Shopify allows us to have full control over the appearance and setup of our store and Shopify truly is great as it is one of the CHEAPEST, fully integrated and fully hosted website solutions.

Basically, SHOPIFY LETS US FOCUS ON WHAT'S IMPORTANT IN RUNNING OUR BUSINESS! Now if you're struggling with understanding what website hosting is or even how websites work; or if you are concerned and thinking about getting your eCommerce site developed, you are welcomed to Shopify development company.

CONCLUSION: Today is the time of action. This is the year to give a great head start to your thoughts on developing a perfect eCommerce site and to convert your thoughts, ideas, and dreams to reality.

So, in order to turn thoughts into reality, you can get in touch with an eCommerce development company and can know the further features and can know about their insights on maintaining an eCommerce site based on renowned "SHOPIFY" platform.

Features of Shopify That Make It the Best CMS In order to successfully establish a business presence online, one should take care to choose the best CMS for themselves. By selecting the right CMS fit for yourself, you will be maximizing your own potential and benefits while ensuring that you are able to produce the best quality website you can. This is even more crucial for users who plan on creating online stores. If you are searching for a CMS to use, a good recommendation would be Shopify. Taking a closer look at the features they have made available to users can further solidify their presence as one of the best CMS solutions available:

1. SEO Search engine optimization is an ideal requirement for all website owners. This essentially helps improve their search engine result ranking and visibility, thereby drawing more viewer traffic as well as customers. Shopify comes with SEO features, even in their basic packages, and several other integrated SEO tools. This essentially helps website owners appeal to search engines with ease while they spend time working on other features on their website.

2. Web Hosting

Website owners wouldn't have to worry about web hosting either since web hosting is essentially taken care of. Shopify actually helps eliminate the hassle of having to maintain the software program, manage payment gateways, or even maintain site servers. You won't have to pay for hosting either since all essential functions requiring technical expertise are handled. This saves up much of your resources and allows you to run your business with ease. For start-ups who are looking to get started, this is the best possible solution.

3. Security Shopify is capable of handling security compliance, upgrades and hacker protection. This prevents data or hacking breaches, allowing you to focus on raising money and user registration instead. In addition, you will also be given the reassurance of being able to access dedicated support whenever there are problems. For startups who require solutions that do not require further expenses, the support team can provide valuable insight and assistance.

4. Marketing Tools Shopify is a CMS that is technically built for marketing purposes.

Designed to facilitate users with essential marketing tools, Shopify assists users in providing a whole range of services without needing to break out coding as a resort. Some examples of what users can achieve includes setting discount codes, using custom

gift cards, integrating social media, setting up product costs, managing inventory and more!

5. Analytics Business owners can also keep track of online store/website progress by relying on Shopify's analytic tools. Through Shopify's analytic features, business owners can actually keep track of how their customers located them online, and other essential information that can be used to enhance inbound marketing efforts. In addition, business owners can also rely on targeted email marketing and track affiliate sales through the help of addons from the Shopify app store.

6. Content Marketing Content marketing is a big aspect in terms of ensuring that organic traffic and social shares are consistent. Shopify helps users continue to grow their brand by introducing a built-in blogging software interface. Including features to help with SEOfriendly content blogging, Shopify allows users to consistently produce material with relative ease.

7. Customisation Business owners who own little to no IT knowledge can also easily use Shopify due to its easy customization features. It is extremely convenient and simple when it comes to setting up an

online store with Shopify's interface. Simple guides and instructions are also included to facilitate the whole design process.

8. Templates

When it comes to customisation, there is no need to worry either since Shopify facilitates users with a wide range of comprehensive and beautiful template designs. Some of these templates are free while the rest requires payment with no hidden fees. Users can pick according to their requirements and simply apply the changes they require and they would be able to use their online store!

9. Integration

For business owners who rely on other software tools for help with business processes, Shopify creates an added layer of convenience by allowing integrations with useful tools like WooCommerce and MailChimp, thereby streamlining entire processes and eliminating the trouble of having to individually access different programs.

10. Mobile In order to help improve business progress, Shopify has also enabled mobile features with their app. Business owners can now

rely on their app to accept payments, manage their online store while they are outdoors, streamline experiences and more!

How Can You Benefit Out Of Shopify Custom Development?

It is difficult to choose one, when you have many good alternatives. If you were already a business person, you would have come across many situations where you had to make tough decisions. Only after adequate research, you can take the finest decisions. Even for choosing the best platform for your online store, you need to examine and explore all the available options in the market. One of those online stores creating platforms is the Shopify Development services.

Shopify App Development service is a popular ecommerce platform available in the market for upcoming online businesses.

It provides a self-hosting solution. In addition, it features a bunch of tools in exchange of a recurring subscription charge. It further sets up a retail space for your online shop as the host.

When you buy a physical location for rent, it comes with walls and display fixtures. Similarly, Shopify gives the store owners frontend design templates. Along with that, it contains the ammo required to set up a basic ecommerce store.

You can also customize it with the help of a developer. A developer can easily exploit the functionalities it hosts. He does it by linking add-ons from the app store to make up for missing

wants or needs. After signing up, a standard factory shop can undergo customization within minutes by following prompts that Shopify provides.

Some deeper adjustment by your developer can make sure your storefront puts your finest foot forward for start on. Maintaining the content of this storefront after its launch is easier than ever. This simpler repair is possible with a control panel that resembles the navigational properties of WordPress.

If you are looking to enter the market rapidly, Shopify development services is at your rescue. Moreover, if you have a tight initial fund, and you do not need extensive customizations Shopify App development is a great way out for you.

Shopify Custom Development

Your store needs further configuration, even with the development support. In addition to the monthly subscription costs, you can have a: - Reliable - Secure - Responsive - Successful E-Commerce Application

You can get all this at a low cost with Shopify. Shopify Custom Development is a step up from the free drag and drop type of online platforms. Shopify has subscription upgrade options such as Shopify Plus. It enhances the scalability of your business requirements over time through to an Enterprise level.

While the lower level options are great for your initial start, your website will someday, rush through more traffic. Number of orders would increase. Your novel marketing strategies like using gift cards or creative referral promotions would attract more traffic to your store. This would push the need for migration to a different and a more reliable platform.

Benefits of Shopify Custom Development As an e-com shop creator, Shopify Custom Development brings in many advantages. This has popularized it extensively.

Nevertheless, here is a listing some of the most important advantages of Shopify:

Ease of Management

An ease of management is a unique selling point of Shopify Development Services. A central control panel gives you an opportunity to manage content, product items etc.

Feasible Installation

Its subscription charges are highly affordable and the installation is very simple too. This helps the first-time users, as sometimes they lack basic awareness regarding the initial setup.

Vast Payment Options

Vast ranges of payment options are also available for you store.

This delimits the loss of customer that you could face because of lack of payment options.

Marketing Benefits

Shopify has pre-installations of SEO features and it has integration with Google analytics. This helps the store owners to keep in touch with their buyers and promote their store.

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How to Choose the Perfect Theme for Your Shopify Store Shopify is an extremely popular platform when it comes to designing e-commerce stores. It offers you so many themes to choose from and the options of adding your own customizations to these themes. With hundreds of themes to choose from, how do decide which theme is the best for your Shopify web design?

Below are some of the things you should definitely look for when deciding on the perfect theme for your Shopify e-commerce site.

1. It Must Be Responsive

Every design available in the Shopify theme store is mobile friendly. It is a prerequisite when it comes to Shopify accepting any theme on its store. However, there are some developers that choose to hide a few features on devices with smaller screen resolutions like smartphones and tablets.

Mobile traffic consists of almost 50% of all the visitors on ecommerce websites. Not showing all the features and functionalities of your website to such a large part of your audience can be a mistake for you.

You must also find a perfect balance so that you do not overload your website with too many images and extensions that decreases the page load speed which can lead to a degraded user experience.

2. Don't Overcomplicate the Navigation

Many e-commerce store owners have the complaint that they get a lot of traffic on their website but it does not convert into customers. One of the major problems that visitors on your website may face is navigating through the different levels of menus to get to the products they are looking for.

During your Shopify development and design process, make your menu and navigation as simple as possible and try to reduce as many steps as you can between your homepage and the product page. Using a mega menu would be suggested if you have too many categories, brands or products that you sell on your website.

3. Beautiful Blog

Blogs are extremely important for getting your visitors engaged with your website and for generating organic traffic to your website. A blog is a very effective tool for SEO for Shopify.

However, some designers and developers can over look this importance during their Shopify design and development process.

Your blog should have beautiful banner images that make it look appealing. There should also be certain features that make it SEO friendly like the option to add tags. As per Shopify guidelines, a featured blog image along with a feature image is displayed on the homepage so your designers need to make sure it goes well with the overall website theme.

4. Option to add Videos

Adding videos to your e-commerce site can make it look that much more appealing. Apart from the aesthetics, adding videos about your company and the products can help engage your customers even more with your website.

You must choose a theme that allows your designers to add videos on any page and in any section of the online store as and when needed. You can add videos on specific product pages and a company introduction video on the about us page.

5. Use of Large Images

The usage of large beautiful images makes your website stand out. Using high-quality images of your products is the perfect window dressing needed to appeal to online customers that are more enticed by visuals rather than the written word. The theme you choose must have large imagery to achieve this desired effect.

As stated in one of the points before, using too many high-quality images on your website can result in the reduction of your website speed. While using images on your site, it is important to maintain a healthy balance and to not go overboard with every product image available.

You must choose a theme keeping in mind which products you are selling and which industry or category you belong to. Even if a theme meets all the above criteria, it still may not be right for the kind of Shopify store you want to be developed. Know your business and target audience and then pick Shopify theme customization that is needed.

How To Get More Traffic To A Shopify Store Having operated a number of web stores over the past 10+ years, the one defining characteristic of each has been the source of "traffic" they received.

"Traffic" is the number of views/hits that an Internet site receives.

Everyone knows about the impact that having a "#1 spot in Google" can bring - it does so because of the traffic it brings to the business.

Thus, when you're looking at "Shopify" stores, the primary concern - beyond having a quality store, products and experience - is how you're actually going to get people to look at it.

This tutorial looks to discuss the overall process of cultivating an audience who loves what you're doing...

-Not All Traffic Was Created Equally

The key point with this is that "traffic" is not the only metric that matters in online business.

Whilst it's important, it's really just an indicator as to what's going on with your store.

For example, people who have bought before, and are looking to make a repurchase, are going to be far more valuable (to the business) than "window shoppers" with little-to-no prior experience with the business.

Thus, when considering what I'm about to write, you have to appreciate the quality of people looking at your stuff.

Getting big numbers is nice, but if it doesn't convert into actual business growth, you're not really making progress.

-1. Focus On Creating a "Brand" (Not Just a Store)

The most prolific way to (presently) attract visitors today is through social media.

Obviously, having a popular Instagram / Twitter / YouTube page is certainly going to give you access to an audience... but the key lies not in its breadth, but depth.

The depth of the audience determines who listens to what you say, and whilst people obsess over having 50,000+ subscribers/followers, they generally disregard the simple truth that if you don't have a deep connection with those people, they're not going to trust you enough to buy things.

The most important thing is to consider building a "brand" - rather than just a "store".

What might be a simple analogy, most people simply try and build a website and get people to buy from it; the best work beyond the store - actually digging deep with the various people who contact them through all channels.

To this end, when considering setting up a store, you need to be extremely personable as to why someone would consider you over one of the massive names:

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Perhaps instead of being a "natural cosmetics store", you use your own name: "Claire's Natural Cosmetics Boutique" Focus on an underlying reason why people would (or should) consider your store: "The ONLY store to stock Bourjois in the US" Work around "problems" / "solutions" rather than products: "The ULTIMATE Acne Clearing Products for Girls" NEVER "sell" anything - provide helpful information and recommend products... but never "sell"

The point is that you should not be trying to set up a store to get quick sales - give it a reason to exist and focus on providing a quality service through its provision.

The "social media" stuff will take care of itself if you put your effort into effective work.

2. Most People Want Solutions Before Products

The biggest mistake people make with any sort of venture is focusing on the product.

The product is important, but it's only a small part of the overall offer. People really want to buy solutions.

Solutions come in all shapes and sizes - the most important thing is to absolutely understand where your solution fits in.

For example, most people don't care where products are from, or even why you're stocking them... they care about what they're able to do with them.

Thus, when considering the store you wish to build - you really need to focus on the way through which you're creating actual results.

For example:

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3lbs Per Day Supplements Store - Get Rid Of Weight With Exercise & Supplements Business Computer Repair Store - Keep Your Business Running At PEAK Performance With Ultimate Products Suits 4 SALES - Complete SALES Orientated Suit Design & Tailoring For The Modern Man

The bottom line is that one of the more pertinent things I discovered several years back is that people don't buy the product, but what the product actually *does*.

This means that if you're looking at creating a "store", you need to be able to give it an underlying "reason" for people even consider looking at it.

This process takes time, and obviously requires a significant amount of experience. The benefit is that if people like what you've created, they'll generally stick around.

3. Don't Be Afraid Of Cold Traffic... But Learn To Embrace The WARMTH

It used to be called "word of mouth" - the idea that someone would refer others to you (simply by virtue of the quality of your work).

People want to spend money. The fallacy that they'll not be willing to spend money in your store is basically a lie that you've made up -- people enjoy the exotic + interesting, and will definitely embrace whatever you've created IF you're sincere.

I used to have a massive hangup years back; never really connecting with people because I was always about trying to "make sales".

Whilst this is important, you need to realize that people talk - and there'll be a group of them who genuinely want you to succeed.

Thus, if you're looking at "warm" traffic (people from your social account etc), don't be afraid to embrace it. The more you embrace people's desires, the more open they'll be with you.

4. NEVER "Sell" Your Store / Products - Always Provide Value

If you really want to promote your store properly, there are a number of important things you need to do.

The first is to ensure that you never sell the "store" itself.

People have this fascination with the idea that just because they made a store, everybody else will instantly be interested.

In a world of Amazon, social media + millions of others trying to "get rich", this is one of the worst things you can do.

A much better thing is to focus in on one thing that your store is there to do (see #2), and use that as the underlying promotional message.

Further to this, you need to ensure that conversing with buyers not telling them about what you have.

This means that if you're buying advertising, rather than promoting your store/products, address their underlying problem and provide a solution.

You don't really need to mention the store at all - only the fact that you are able to provide the solution for a particular price (and free shipping?).

For example...

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Get a killer pout with ULTRA lipstick - available from $9.99 and free shipping (nxt 24 hrs only) I lost 5lbs 7 days ago - killer ab workouts that burn fat FAST $19.99 Getting the right website MULTIPLIED my sales overnight $450 seals the deal

Notice how people aren't buying you or your store? They're buying the result that you're promising.

5. Don't Be Afraid To Test/Experiment

Finally, don't be afraid to experiment.

Experimentation is the process of life, and it's no different in the world of enterprise.

EVERYTHING has value. Obviously, some value is higher priced than others... the point is that even if you created a "really bad" store, someone will still want to buy from it.

The biggest enemy people has is themselves; uneager to risk their name/reputation (ego) on making progress - they stick to what they "know" and refuse to try new things.

This reluctance pushes them toward obscurity.

Put your face out there. Enjoy the process of creation and continue developing your underlying value no matter what.

This actually allows you to "attract" buyers, who value who you are + what you stand for. These people stick around, and are the most highly valued traffic going.