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Shorewood TODAY

Discourse on diversity p.9 What residents want p.12 Shorewood’s solopreneurs p.16

Staying ahead of the curve In Shorewood, we try to stay ahead of the curve. It’s not always easy, but Shorewoodians don’t want to be left behind. That’s why I’m not surprised our School District is taking the lead in providing a framework for the community to explore race and diversity. It’s not only happening in the schools, but in the broader community as well, with the Recreation Department’s “Community Conversations on Race” class. The students on our cover represent the diverse composition of our high school’s student body. If a picture is worth 1,000 words, these nine portraits tell me loud and clear that the initiatives led by District Superintendent Bryan Davis are vital. My colleagues and I at Village Hall and on the Village Board like to stay ahead of the curve when it comes to what residents want for Shorewood. We solicit input through our resident surveys, and the information helps us with our plans and priorities. On page 12, you can read what residents had to say in our most recent survey.

Protect the home you love.

As far as keeping up with national trends, plenty of Shorewoodians are among the growing ranks of the self-employed. One of the questions solopreneurs wrestle with is where to set up shop, and our local business owners have shared in this issue what works for them and why.

If you need home coverage, I can help. I live and work right here in our community. I know what the homes are like in the area. So I can offer advice you can trust to help you get the protection that fits your needs.

Now, with any luck, maybe spring weather will also arrive a bit ahead of its time. — Chris Swartz, Shorewood Village Manager EDITOR: Paula Wheeler CONTRIBUTING WRITERS: Jennifer Anderson, Ted Knight, Justine Leonard, Katelin Watson, Paula Wheeler DESIGN: Karen Parr PHOTOGRAPHY: Jonathan Kirn ADVERTISING SALES: Michelle Boehm

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The deadline for reserving advertising space for the Summer 2017 issue of Shorewood Today is April 25, on a space-available basis. Please contact for more information.

4010 N. Oakland Ave. Shorewood, WI 53211

Shorewood Village Manager: Chris Swartz Shorewood School District Superintendent: Bryan Davis Shorewood Business Improvement District Board President: Tim Ryan For more information, visit: Village of Shorewood: Shorewood Business Improvement District: Shorewood School District:

© 2015 Allstate Insurance Co. 2 SHOREWOOD TODAY  SPRING 2017


On the cover: Students at Shorewood High School represent a diverse mix. Top row, l to r: Shilei Bell-Lipsey, Alfonso Martinez, Ava Reinhoffer; middle row, l to r: Alex Bader, Ari Cobb, Akshaya Kannan; bottom row, l to r: Antonio Hardin, Caleb Weinhardt, Joel Acevedo. Photo by Jonathan Kirn.


happenings WHAT DOES SHOREWOOD NEED? 9 Discussions on Diversity School District leads the way

12 Residents Weigh In Survey reveals preferences and priorities

16 Options for Solopreneurs Finding the right space




4 News

23 Do-Gooder

28 Business Spotlight

34 Resources

24 Classroom Plus

32 Hi, Neighbor


27 Recreation

New and noteworthy around town Handy information on timely topics

Captains of the ice

Miss Cupcake’s sweet staying power

Diving into “design thinking”

The Pink family's passion for performing

36 Out & About

Introducing 3-D printing

18 Events

Memorable moments

Swing, bike, learn and volunteer

38 A Look Back

20 Senior Resource Center

From “East Milwaukee” to “Shorewood”

Senior Olympians; spring activities

40 Shorewood Calendar Don't miss a thing

Ruling the pool at the Senior Olympics p. 20


z Will you try the Rizo or the Ringo? p. 5


Shorewood News Village Board reviewing


After a year of work investigating various options for improving Wilson Drive, the Wilson Drive Task Force in January presented four design concepts to the Village Board of Trustees for further exploration and discussion. The task force was created to analyze ways to upgrade the road and improve both pedestrian safety and park and trail access, as well as reach out to the community for input. “This has been a new process for the Board, to turn over the fact finding and decision making to the community,” says Village Trustee Paul Zovic, who chairs the Strategic Initiatives Committee. “We’re hopeful this signals the beginning of a lot of similar efforts.”

Of the four options suggested by the task force, two include narrowing the road by increasing the bordering green space, one recommends installation of a boulevard down the center of the road and one recommends keeping the drive as is. The concepts were developed in conjunction with a design consultant from MSA Professional Services, Inc., and will undergo additional engineering examination to determine feasibility. The plans under consideration can be viewed at


to retire this fall

The Village of Shorewood announced in January that after 13 years as Village manager, Chris Swartz will retire on October 9. The Village Board will begin recruiting candidates for his replacement this spring, and Swartz will aid in the transition process for the new manager. During his tenure in Shorewood, Swartz was instrumental in creating the Village’s current long-term plan and deeply involved in creating strategies to improve economic development and community infrastructure. After a 35-year career in community government both in the Village and around the state, Swartz is looking forward to pursuing his many interests and spending time with family and friends. “The residents of Shorewood have been fortunate to have had Chris as their manager,” says Village President Guy Johnson. “He is very talented and has put together an excellent team of capable department heads who truly make Shorewood an outstanding community in which to live.”

River Park re-zoning


Members of the Shorewood Village Board unanimously voted to protect three small parcels of land located within River Park by officially changing their zoning designation from business to parkland. The entirety of River Park is now protected as parkland and cannot be used for commercial development without a Board vote to overturn the designation.

Submitted photo

An arterial road connecting East Capitol Drive and East Hampton Avenue, Wilson Drive has deteriorated considerably in recent years and is slated for full reconstruction in 2018. The roadway’s width can make pedestrian crossing a challenge, and thick vegetation and a lack of sidewalks on the west side have long been considered barriers to entering Estabrook Park and gaining access to the Oak Leaf Trail.


A Shorewood Little League game at River Park.

The three parcels include segments of the baseball outfield, soccer field and parking lots. One parcel had been zoned for development as part of the original plan to build three high-rise apartment buildings; only two were built. Another parcel is under a restricted covenant that limits it to open space and parking. The third plot encompasses the bus stop, a portion of the parking lot and a small segment of green space, as well as the access road from North Oakland Avenue. It is being returned to its original parkland categorization after it was changed in 2006 to a business zone so that it might be considered for possible development by the Village’s Central District Master Plan.


4144 N. Oakland Ave. | 414.210.3408 | Crowds caused a ruckus during the opening week of Shorewood’s new family-friendly restaurant, flocking to this classic burger and ice cream joint created by the owners of Colectivo.

Manager Tucker Pope shows off a Ruckus burger and chocolate shake.

Burgers boasting unique flavor combinations include the Rizo (pork/chorizo/beef patty with slaw, house sauce and salsa), the Ruckus (same patty and sauce, dressed with bacon and grilled pineapple) and the Ringo (soy chorizo and black bean patty with sauce, slaw and guacamole). Ice cream “Saturdaes,” shakes and cones, along with cookies and made-to-order churros, sweeten the experience. Craft beer, Jones soda, milk froths and the coffee chain’s nitro cold brew are available to wash it all down. An outdoor patio area complete with fire pit is already drawing diners, even in milder winter weather.

Submitted photo


2107 E. Capitol Dr. | 262.968.9586 | Here come the brides — as well as others hoping to host a memorable event in a beautiful setting — now that The Atrium has opened in the former MOD GEN/Tochi space. Owner Paul Hackbarth, who also owns Shorewood businesses Camp Bar and Sound by Design, has renovated the building to accommodate his offices on the lower level and a large event space above. The central open area at ground level now features a reclaimed wood floor, and back offices were removed to make room for a raised full-service bar and lounge area. The main draw for many visitors will be the rooftop, with its park-like landscaping, vine-covered wooden pergolas and enclosed glass bar. The space is accessible by both an elevator and stairs, and Hackbarth expects to open it up to the public during weeknights for specialty events such as wine tastings and live music.

The Atrium is Shorewood’s upscale new events space, designed by the owner of Camp Bar and Sound by Design.

Although The Atrium will be available for all kinds of events, Hackbarth anticipates it will be especially popular as a wedding location. “At Sound by Design, we have over 20 years of experience doing weddings, so we really understand the business,” he says. The Atrium boasts such amenities as a lower-level bridal suite and a state-of-the-art sound system for bands or DJs, and there is a catering prep area in the former vestibule.

LIBRARY MAKES ROOM for growing pre-reader collection Children’s picture books make up 10 percent of the Shorewood Library’s total circulation. With that in mind, staff is making more room for this growing collection. Now, all children’s media items — audiobooks, DVDs, kits and Playaways — are located on the west side of the children’s room. With the newly available shelves under the Lois Ehlert-designed Alphabet Wall, staff have moved the pre-primers, easy readers and TV books to open up an additional shelf for more picture books. SHOREWOOD TODAY 5

Shorewood News (continued from page 5)


maximum grants for façade improvement Shorewood’s Community Development Authority has approved several adjustments to the Business Improvement District's Façade Improvement Program, which provides financial grants to Village businesses to offset certain costs they incur to enhance the exterior of their buildings. These changes were made in conjunction with the winding down of Shorewood’s Tax Increment District #1. The CDA has reduced the maximum grant limit from $25,000 to $10,000 and has also limited the grant amount for parklets, awnings, signs, decks and patios to $1,500. The program will match up to 50 percent of private dollars invested, with a $10,000 cap.

Mike Dondlinger, now retired from the DPW.

DPW veteran retires

AFTER 23 YEARS After 23 years of waking up for middle-of-the-night snowplow runs, tending Shorewood’s trees and caring for Village equipment like it was his own, Department of Public Works employee Mike Dondlinger retired at the end of 2016. Dondlinger was hired in 1993 as an equipment operator and quickly gained the respect of his DPW peers. Colleagues say he had a tireless work ethic and a near-mythical ability to fix almost anything, traits he honed growing up on a small Wisconsin farm and later as a helicopter crew chief in the United States Army. Robin Mueller, services foreman/Village forester, has nothing but praise for his longtime co-worker: “You never had to worry when you gave Mike a job to do — he did everything with a sense of ownership and pride. He will be deeply missed.”

“We have a limited amount of resources, and we want to be able to help as many businesses as we can with these grants,” says Peter Hammond, CDA chair. The CDA made ineligible for grants any business renovation projects in which more than half of the square footage is new construction. Grant applicants must get at least two bids from contractors and subcontractors and must justify a higher-cost choice to the CDA when the higher estimate is more than 20 percent over the lower-cost estimate. Any project must begin within 90 days of grant receipt and must be completed within a year. All applications and agreements for grants will be available to the public at Village Hall and at




Village Trustee (two seats)

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Check your registration status

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State Supreme Court Court of Appeals Judge Circuit Court Judge

Find out what documents you need to register Find your polling place View a sample ballot

The ballot will also include a county referendum regarding a wheel tax. 6 SHOREWOOD TODAY  SPRING 2017

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Discourse on Diversity School District initiatives aim to build understanding and strengthen community By Katelin Watson and Ted Knight Shorewood High School students, from left: Akshaya Kannan, Alfonso Martinez, Shilei Bell-Lipsey and Caleb Weinhardt.

What are the key aspects that shape our identity? And how does this sense of identity influence the perceptions we have of ourselves and our community? These questions are the subject of a new initiative led by the Shorewood School District to explore race and diversity, offering a learning opportunity for students to build a greater understanding of their community and their environment. In April 2016, the Shorewood School District convened a diversity workgroup comprising staff, students and community members to explore the influence of race in our schools. The diversity workgroup has focused on a number of issues related to race and diversity, including the gap in achievement among students of different backgrounds. These concerns were also highlighted at the District’s Visioning Summit, a

three-day event held in February 2016, attended by more than 100 community members who identified priority themes for the next decade. One of the top five key themes that emerged from the summit was supporting diversity. The diversity workgroup has two initiatives to support diversity and explore its influence in the current school year. One is a research study that delves into the “lived experience” of African-American students at Shorewood High School, and the other involves hosting community conversations on race. “I believe these initiatives will help students, staff and community members better understand the dynamics of race in our schools and our community,” says Superintendent Bryan Davis, who completed his doctorate in urban education from the University of Wisconsin-Milwaukee in 2011 and has written about race in schools for the last eight years. (continued on page 10) SHOREWOOD TODAY 9

FEATURE STORY (continued from page 9)

“When we explore our experiences from a racial perspective, we can build a greater understanding of ourselves and other people.”

“I believe these

initiatives will help

students, staff and

community members

better understand

the dynamics of race

in our schools and our community.”

—Superintendent Bryan Davis

Shorewood High School students, from left: Joel Acevedo, Ava Reinhoffer, Dalin Kirn, Antonio Hardin, Alex Bader.

After reviewing data on student achievement last summer, the diversity workgroup determined the African-American experience in the District should be more closely examined. With community members Dr. Kenneth Cole and Dr. Pablo Muirhead spearheading the process, the project will include holding individual and group interviews with current African-American SHS students, their parents and SHS alumni. Muirhead and Cole volunteered to conduct the study. Muirhead is the coordinator for Teacher Education at Milwaukee Area Technical College, where he has taught classes on issues in urban education and supervised teacher field experiences in urban K-12 settings. Cole has more than 20 years of clinical experience as a psychologist and has built his practice around the philosophy that within every individual lie aspirations for happiness, confidence and realized potential. The project will take place during the second semester this school year. Preliminary data will be available by summer, and more in-depth research findings from the project can help District staff develop strategies to improve instruction beginning this fall. “We hope to be able to share themes and common experiences that come to light through this process,” Muirhead says. “We ultimately want to be able to describe


these experiences and provide feedback for teachers to better be able to meet the diverse needs of all of their students.” While schools are part of the solution, Davis also believes improving race relations for both students and residents in Shorewood should be a community-wide effort. To that end, Davis is working in partnership with Deb Stolz, the District’s director of Recreation and Community Services; Martha Barry, racial justice director of the YWCA Southwest Wisconsin; and Jennifer de Montmollin, chief program officer of the YWCA to offer a class called “Community Conversations on Race.” The class is a fivepart series open to community members of all racial backgrounds, and it’s focused on helping individuals develop their capacity to discuss and address issues of race and racism. “We know that engaging in conversations and dialogues about race issues can be uncomfortable,” Barry says. “Our goal is to ensure we don’t let the discomfort stop us from listening to and learning from one another. We’d like to see relationships among and between participants strengthened … we hope this will be the start of each individual’s commitment to regularly address racism in their sphere of influence.” n “Community Conversations on Race" will run on Mondays from March 13 through April 17. Community members are encouraged to register and can do so through or by calling 414.963.6913 x 4.


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Village Voices By Jennifer Anderson

The results of Shorewood’s fall 2016 resident survey are in — and they clearly reflect the priorities, preferences and passions of an engaged community whose members care deeply about what goes on within Village borders. WHAT WORKS B SCHOOLS B WALKABILITY BV ILLAGE REPUTATION




The Village embarks on a formal resident survey process every few years, with questions designed to gather as much information as possible about what residents are thinking and feeling about their town. This information is gathered anonymously and used to prioritize services, create policy decisions, clarify long-range plans and, in myriad other ways, ensure the public’s needs and wants are explored and considered.

Village attributes and services

All residents had the opportunity to take the survey either online or in a hard copy at designated areas, and 13 percent of households, or 873 people, completed it. Of those who responded, 54 percent have lived in Shorewood for 16 or more years, 86 percent own their own home, and 73 percent live in a single-family home. The average family size of the respondents is 2.7, and households with an income of $100,000-$150,000 represented the largest group.

Residents were less satisfied with affordability, traffic flow on major streets, the variety of housing options and quality of businesses.

When asked to rate various characteristics of the Village, survey respondents rated the schools, the ease of walking and the Village’s overall reputation at the top. “This is consistent with survey results in past years,” says Tyler Burkart, assistant Village manager. “It’s valuable to know that these characteristics remain high priorities for residents.”

When asked about their satisfaction with Village services, respondents listed customer service, the library and garbage collection at the top. Responses indicated the least satisfaction with the Village assessor’s office, building inspection services and street and alley maintenance. (continued on page 14)


• Kitchens • Bathrooms

• Sunrooms • Additions

• Siding

• Custom Storage


Thanks for a safe place to play. “Thanks to the Shorewood Foundation for supporting a safe, new playground which is a constant source of laughter and activity.” -Kayla Russick, Principal, Atwater Elementary

For over 50 years, the Shorewood Foundation has proudly supported important needs that enhance the quality of life in Shorewood like the Atwater Centennial playground. For us, Shorewood isn’t just a place on a map. It’s a place in our hearts, and one we treasure. Learn more at: The foundation of a great community. SHOREWOOD TODAY 13

FEATURE STORY (continued from page 12)

Assistant Village Manager

Submitted photo

“Safety, whether it’s pedestrian or bike or personal, is always a top priority.” —Tyler Burkart

In response to the question of “What Shorewood needs,” the most prevalent response cited restaurants and businesses that fit the Village’s culture and environment. Respondents also wanted to see more recreational options, such as playgrounds and outdoor theater space, as well as additional public and nighttime parking options.



Regarding support for user fees and taxes to maintain Village services, the majority preference (61 percent) was to maintain existing services, even if doing so would require tax or fee increases at a rate no greater than the inflation rate. Fourteen percent of respondents wanted to reduce services to maintain the current tax levels and fees; 13 percent wanted to expand services, even with an increase of taxes or fees; and 8 percent wanted to reduce as many services as necessary to reduce taxes and fees. Priorities and desires

z Respondents identified the most valuable forms of communication about the Village to be garbage cart flyers, the Village website and Shorewood Today magazine.


Three areas stood out in the survey results as issues residents feel require the most attention: public safety and crime prevention, road and alley conditions, and pedestrian and bicycle safety. “Safety, whether it's pedestrian or bike or personal, is always a top priority,” Burkart says. “And in years past, we've seen an emphasis on infrastructure improvements, but this is the first time that alley conditions, specifically, have come up, and that’s helpful for the Village Board to bear in mind as we move forward."

On the issue of parking, respondents indicated that it was relatively easy to park on their streets at night and during the day, but that it was more difficult to find parking in public lots and most difficult within the business district. Support for easing parking restrictions to allow more overnight on-street parking options for residents was fairly split, with 43 percent in favor and 38 percent against. Next steps Survey results will be shared with all Village boards, committees and commissions, and the Board’s Strategic Initiatives Committee will use the findings to identify and explore areas of opportunity and improvement within the Village. “We know that with every decision we make, there will be some amount of sacrifice,” says Village Trustee Paul Zovic, who chairs the Strategic Initiatives Committee. “If we know what the community values, it helps to inform our decisions.” n



SETTING UP SHOP Business District offers options for Shorewood’s self-employed

Mary Best of Mary Best Designs works in her office on North Wilson Drive.

By Jennifer Anderson

You’ve seen them throughout the Village, hunkered down over their laptops in coffee shops, earbuds in to block out the noise. Or maybe you’ve spotted them in the library, scurrying out to take a phone call. When the weather’s nice, you might even catch them outside, trying to get a hit of Vitamin D while juggling their cell phones and café lattes.

to move into an office “as soon as my budget will allow.”

They are the many Shorewood residents who work from “home” offices, although the office can really be anywhere with WiFi and enough square footage to accommodate a laptop. According to a study conducted by the Freelancers Union, the freelance workforce has grown to 55 million people or about 34 percent of the total U.S. workforce. By 2020, that percentage is expected to surge to 50 percent as more and more people decide to become their own bosses.

“When you run a business out of your home, it is very easy to get caught up in just doing work all the time,” she says, a lesson she admits she learned the hard way. “I didn’t put up any boundaries between my professional and personal life, and it almost ate me alive for the first two years.”

Shorewood resident Andrea Kahn fits the solopreneur bill to a T. A former marketing executive, Kahn recently embarked on her own start-up:, a website that compiles and organizes the best articles and blogs on all aspects of family travel. Kahn currently works out of her home, squeezing it in between caring for her three young children. And while being able to accommodate her family’s schedule has been valuable, building the business from her dining-room table has also been a challenge. “I’m just not a person who can leave the breakfast dishes in the sink,” she says. “There are always things I could be doing around the house other than working on the website.” Kahn has investigated flexible co-working offices like the Third Ward’s Hudson Business Lounge and Cafe and would love to see something similar developed in Shorewood. She plans 16 SHOREWOOD TODAY  SPRING 2017

Catherine Andersen, owner of Milwaukee Adventure Boot Camp and an affiliate member of the Shorewood Business Improvement District, advises freelancers and new entrepreneurs working from home to “know yourself.”

Those who decide to rent office space often do so to give their business a more polished public profile. Mary Best, an interior designer, worked from a home office in her basement for years before making the move two years ago to a light-filled storefront space on North Wilson Drive in the Shorewood Business District. “I needed a professional place where I could meet with clients and reps,” she says, adding that the space has given her some “street cred.” “It presents me as a legitimate business,” she explains. Pat Algiers, a board member for Shorewood’s Business Improvement District and owner of Chemistry in Place, a consulting firm providing interior and exterior placemaking expertise, moved out of her home office into rented office space on East Capitol Drive three years ago. She feels that her business grew exponentially once she moved into an office because she became more committed to her business, as well as more visible within the community.

“Yes, it is convenient to work from home, but the price of that convenience is less exposure,” she says. Algiers believes that many of the Village’s independent workers, whether they work from home or an outside office, would find great value in becoming affiliate members of the Shorewood BID. “It’s a terrific way to network within the community and gain exposure to people who may be interested in hiring you or promoting you to others,” she says.

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Membership in the BID also introduces new entrepreneurs to others who have gone before them. “It puts you in contact with professionals who have faced the same challenges and can help you figure things out so you don’t waste time getting up and running,” Algiers adds. “You definitely feel like you’re a member of a club. Our main goal is to help develop and grow all the businesses in Shorewood.” n Information about becoming an affiliate BID member, spaces for rent, the demographics of the Village and much more can be found on the BID website,

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Shorewood Events Environmental Film Festival 7 p.m. Fridays, March 10 and April 21

Coming to Shorewood DAMNATION Patagonia Presents

The Shorewood Conservation Committee’s Environmental Film Festival continues with free documentary screenings leading up to International Earth Day. Following its screening of Racing to Zero, which documents San Francisco’s attempts to generate zero waste as a city, the committee will present two more documentaries looking at different environmental issues. DamNation (March 10) examines the effect dams have on local ecosystems, and The True Cost (April 21) investigates the damage to both the environment and local populations caused by the low-cost fashion industry.


DAMNATION A Stoecker Ecological & Felt Soul Media Production


Movies will be shown at Shorewood Village Center, in the lower level of the Shorewood Library at 3920 N. Murray Ave.

87 minutes | 2014

NATIONAL MEDIA CONTACT Julia Pacetti JMP Verdant Communications (917) 584-7846

SALES AGENT Brian Newman Sub-Genre (917) 232-6730

FESTIVAL INQUIRIES Beda Calhoun brick + mortar productions (970) 309-3502

CAMPUS AND COMMUNITY SCREENINGS Caitlin Boyle and Greg Shapiro Film Sprout LLC (347) 682-2483

Submitted photo

The SEED Foundation’s 14th Annual “Swing with Shorewood”



Saturday, March 18, 6:30 p.m.

Please join the Shorewood SEED Foundation for a night of dining, dancing, dreaming and giving to benefit Shorewood Public Schools at the 14th annual Swing with Shorewood event and auction. The event is held at Pier Wisconsin inside Discovery World. The exciting venue provides outstanding views of the lakefront and downtown, as well as dinner catered by Bartolotta’s. The evening also includes multiple raffles, a silent auction and live entertainment throughout the evening. Swing with Shorewood helps fund grants for projects and programs in each of our public schools. Since 2004, the event has raised more than $1 million to help teachers and schools implement new academic curriculum and safety programs, purchase new computers and other classroom equipment, and much more. To reserve tickets for this year’s event, or for more information, contact


Shorewood student art on display at the Shorewood Library in 2016.

School District Art Show Runs through April 5

The Shorewood School District’s Annual Art Show kicked off on Wednesday, February 22 at the Shorewood Public Library. As one of the only K-12 District events throughout the year, the show — which runs through April 5 — features student artwork from all grade levels. The artwork, showcased all over the library, encompasses both 2-D and 3-D projects including drawing, painting, printmaking, mixed media, graphic design and ceramics. The show is free to the community and is available for viewing during normal library hours. Additionally, be sure to mark your calendars for District Art Week, starting on May 8.

Submitted photo

Spring Yard Clean-Up Saturday, May 6, 9 a.m.– noon

As the weather warms, Shorewood Connects seeks energetic volunteers of all ages for its sixth annual Spring Yard Clean-Up! This community event provides assistance to elderly and disabled homeowners who need help with raking and general yard clean-up. No assignment takes more than two hours. Meet at Kingo Lutheran Church, 1225 E. Olive St. For more information, contact Michelle Boehm at 414.698.4369 or

Shorewood Bike Rodeo

A young participant in Shorewood's first Bike Rodeo, held in May 2016.

Saturday, May 6, Noon–2 p.m.

Join the Shorewood Recreation Department, Rainbow Jersey Bicycles, the North Shore Health Department, North Shore Fire Rescue and the Shorewood Police Department for the second annual Bike Rodeo. This clinic will educate parents and children in grades 2 through 6 on bike safety, traffic rules and more. Kids can have their helmets fitted and have bike bells installed, courtesy of the Senior Resource Center. The rodeo is held on the Atwater Elementary School west playground and is free to Shorewood residents; non-resident fee is $5 per student. Register by calling 414.963.6913 x4 or online at

Authentic Learning Showcase Tuesday, May 16, 6:30 – 8:30 p.m.

This spring, the Shorewood School District will host its first Authentic Learning Showcase in the Shorewood High School Arena. All community members are welcome to attend this free event, where they can view student displays and exhibits across all grade levels that highlight authentic learning projects from the 2016-17 school year. A portion of the event will feature presentations from students at each school in the District about compelling authentic learning experiences. More detailed information will be available at closer to the event date.

Volunteers who worked in the yard of resident Ray Courtenage, second from right, at a recent Yard Clean-Up day.

Join the GFWC Shorewood Woman’s Club

Wearable Art Show MAY 6

Celebrate 81 YEARS with these active, award winning, civic-minded women who meet the 3rd Tuesday at the Shorewood Village Center: • Annual Wearable Art Show May 6 • Rummage Sale October 7 • Monthly book group meets first Wednesday at Boswell’s at 10 am • SHS and UWM annual scholarships • Hunger Task Force, Immigration, Urban Ecology Center, Operation Smile, CARE • Supporter of: SEED, Meta House, UN, VA, Girl Scouts, Heifer, State Library, Plein Air, Sojourner Family Peace Center, Ghost Train, and Library Celebration Scoopers

Join the fun & camaraderie! Janet Nortrom (964-3764) Laura Dossett (962-0297) Kay Berzsenyi (988-2143) Nancie Baker (961-2623)

Visit us online at:

Like us on Facebook: Shorewood Woman’s Club SHOREWOOD TODAY 19

Senior Resource Center

second competitive try and a bit intimidating. “It turned out to be my best experience,” she says. “I swam with seniors of all ages and abilities — for some, it was their first swim meet. But all I saw was enthusiasm, vitality, support and encouragement for each other.”

Senior Olympics swimmers David and Cheryl Drury.

Senior Olympians do Shorewood proud By Justine Leonard

Not every woman is willing to admit her age. But Cheryl Drury is proud to say she’s 56 years old. She’s even prouder to tell you that she and her husband, David, have been involved in the Wisconsin Senior Olympics since 2012. The Senior Olympics, for ages 50 and up, started in 1987 in St. Louis. Today, thousands of competitors and spectators flock to a national, multi-sport competition every two years, run by the National Senior Games Association. In the Wisconsin Senior Olympics, sports including archery, badminton, bowling, cycling, golf and the Drurys’ sport: swimming. Since 2012, Shorewood has hosted the annual Wisconsin regional swim meet. The most recent meet was held at the VHE Pool at Shorewood High School. Cheryl and David were among the 89 senior swimmers who competed. David was a competitive swimmer in high school and has competed in the Senior Olympics since 2012, but Cheryl was practically a newbie. The 2016 meet was only her


Cheryl’s results were a real confidence-builder: For the women’s age group 55-59, she placed second in the 500- and 100-yard freestyle events, as well as in the 50-yard back stroke, and third in the 50-yard freestyle. In the same age group for men, David’s experience showed. He took first place in the 500- and 200-yard freestyle and second in the 100- and 50-yard freestyle events. The results qualified the couple for the national games in Birmingham, Ala., this June, but they haven’t decided if they will make the trip. The Drurys lived in Whitefish Bay for many years before they moved across the border to Shorewood about three years ago. They connected with the community immediately. “There’s a real diversity of people, ages and interests,” Cheryl says. “The downtown is so vibrant and everyone is welcoming and interested in you. It just feels right to be here.” As walkers and bikers, Cheryl and David appreciate the convenient access to Atwater Beach and the Estabrook Park bike path, and they also enjoy exploring the Village. It was that spirit of discovery that led Cheryl to the Senior Resource Center to inquire about the mindfulness workshop she read about in Shorewood Today magazine. “Officially, 60 is the entrance age for participation in our programs,” explains SRC Director Elizabeth Price. “But we allow women and men under 60 to take advantage of one SRC program, one time per year. So we were happy to accommodate Cheryl, and we welcome other soon-to-be seniors to sample our wares.” n For more information on the Senior Olympics, visit

Events FREE Tax and e-filing Assistance Thurs., March 2– Apr. 13, 1–5 p.m. This free tax and e-filing service is provided by volunteers from AARP. Walk-ins are welcome, and appointments for future dates can be scheduled on site. Bring a photo ID, Social Security card, 2014 tax return, 1099 forms (for investments, pensions, distributions, etc.), W-2s and Social Security forms (1099-SSA). If deductions are to be itemized, bring receipts for property tax, mortgage interest, medical expenses, donations, etc. (preferably summarized). Homestead filers should also bring a completed and signed rent certificate or 2015 property tax bill. If you plan to use direct debit or credit, bring a check from your account (for routing and account numbers). AARP volunteers will be prepared to help with Affordable Care Act tax matters, but married-filing-separately, rental properties and recent divorces are out of scope for the AARP volunteers and cannot be addressed.

One-to-One Tech Support Fri., March 4–May 5, 9 a.m.– noon (No tutors Mar. 24 & Apr. 14) Want to open a Facebook account, sign up for email, FaceTime on your Apple device with friends and family, solve a problem — or just become more familiar with your new tech toy? Here’s a chance to learn and be more comfortable using your gadgets. Bring in your portable technology such as cell phone, laptop, iPad, Kindle, camera, etc. and get personalized support from friendly, knowledgeable UWM student volunteers. Free; no preregistration required.

Five Wishes — Getting the Care You Want When You Need it Most Tues., March 7, Noon–1 p.m. Join Sue Engstrom, MA, LPC-IT, of Tree of Life Counseling Center, for an interactive presentation of Five Wishes, the most popular living will or advanced directive in the country. Five Wishes is an easy-to-use legal document that allows you to clearly state your personal, emotional and spiritual needs. We’ll also learn important follow-up actions to ensure that Five Wishes is there when needed most. A Five Wishes document will be reviewed during the presentation. Participants may take a copy home to do on their own. Free; limited class size; please pre-register through the SRC.

Natural Burials Tues., March 7, 1:15–2:15 p.m. Natural burial is alternative to traditional burial methods, allowing an unembalmed, shrouded body to be buried in a designated natural burial area. Nancy Faulk of Prairie Home Cemetery will talk about this alternative to caring for our deceased and will share updated information from her last visit here. Free; please pre-register through the SRC.

Men’s Morning: Former Wisconsin Governor Martin J. Schreiber Wed., March 8, 10–11:30 a.m. In recent years, Governor Schreiber has become a passionate advocate for those affected by dementia, sharing his personal journey as a caregiver for his wife in his recently published book, My Two Elaines: Learning, Coping, and Surviving as an Alzheimer’s Caregiver. Members of the Shorewood Connects Dementia Awareness Work Group also will speak about what they wish they had known at the beginning of their own caregiving experiences. This is a Shorewood Connects program in collaboration with the SRC and Shorewood Library. Free; no pre-registration required.

Our Trans Family: It’s More Than Just Pronouns Wed., March 29, 6:30–8 p.m. Join photographers Meredith Watts and Jeff Pearcy as they present Our Trans Family, a project conceived as a way to add a human dimension to the public discussion about the challenges, rights and civil liberties of people who transition from their birth-assigned identity. They will share their photos of transgender people in families and networks of affection that give them support and love. This program is offered in collaboration with Shorewood Library.

The History of Segregation in Milwaukee County Wed., April 5, 6:30 – 8 p.m. Milwaukee is considered the most segregated metro area in the country. How did this happen? What makes us different than Chicago or Detroit? What is the impact of our history of segregation on the central “core” of Milwaukee, and how does it impact the surrounding communities? These questions will be explored with Reggie Jackson, head griot of the Black Holocaust Museum (a griot is a West African oral historian). The program is moderated by Fran Kaplan and presented in collaboration with the Shorewood Library. Free; no pre-registration required.

Shorewood Connects Yard Clean-Up Day Sat., May 6, 9 a.m.–1 p.m. This is a fun and rewarding day when teams of community volunteers help their older or disabled neighbors prepare their yards for spring. Please call the Senior Resource Center if you or someone you know could use some help with raking or other small outdoor tasks on this day. The Senior Resource Center is located in the lower level of the Shorewood Library building. Our address is 2010 E. Shorewood Blvd., Shorewood, WI 53211. Unless noted otherwise in a program description, programs and payments are at this location. To register for a program by mail, send payment along with your contact information, including phone number and/or email address. Contact: Elizabeth Price at or 414.847.2727 Office hours are 10 a.m.–2 p.m. Monday through Friday. SHOREWOOD TODAY 21

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414.961.9019 22 SHOREWOOD TODAY  SPRING 2017


Captains on ice: Atwater's Denis Kavanagh, left, and Lake Bluff’s Tim Vander Mel stand with the tools of their trade while skaters whirl around them on the Atwater rink.

The Ice Men Cometh:

Rink Captains keep skating alive in Shorewood By Paula Wheeler

Toward the end of every year, the baseball fields at Shorewood’s elementary schools transform into ice rinks. This is not a public works project. It's a tradition kept alive by volunteers who believe kids and adults alike should get outside and actively embrace winter. Meet the Ice Rink Captains. They are dads. They are winter enthusiasts. And they are passionate about these circles of ice. Denis Kavanagh, Michael Oldani, Chris O’Connor and Andrew Pollack freeze the field at Atwater, while Tim Vander Mel, Andy Skwierawski, Jamie Reeve, Todd DeBlois and Brad Javorsky keep things solid on the Lake Bluff diamond. They work at night, bundling up and trekking to the school grounds when it’s dark and cold. They open up the warming house, drag out the hose and start flooding the field. One person could handle the job, but Vander Mel’s crew likes to make it social. “We spend a lot of nights out there philosophizing about different things,” he says.

At times, they do enjoy working alone. “Andy calls it his midnight therapy,” Vander Mel says of Skwierawski. “He goes out there to flood the ice and solve the problems of the world.” Both groups started Facebook pages this season, making it easy for would-be skaters to check warming house hours and ice conditions from the comfort of their homes. Each location stockpiles donated skates, but the Captains cannot guarantee availability of sizes or sharpness of blades. They’ll happily take outgrown skates, as inventory occasionally does go missing. Kavanagh, who has lived in Shorewood for over eight years, used to create an ice rink in his yard for neighborhood kids. As the kids grew bigger, his property proved too small. Following a couple of warm winters when the Atwater rink didn’t appear, Kavanagh was chatting with Oldani one day. “I said, ‘I wonder who used to flood the ice rink?’ And he said, ‘Well, me.’” Kavanagh offered to help. That was four winters ago.

Vander Mel has been a Captain for four of the five winters he’s lived here. “It’s a labor of love,” he says. “It’s fun when you see 15 or so kids out there skating and having fun. It makes it worthwhile. It’s one of the things, to me, that makes Shorewood special.” Kavanagh, who still has components from his yard rink and is a seasoned construction professional, says he would love to build a rink each season at Atwater. “That way, if we get a week of 38 degrees, it’s no big deal, because we’d just wait for it to freeze again,” he says. “A lot of communities do this.” The one piece that would have to be replaced annually is the rink liner. “That’s usually not reusable,” Kavanagh says. “It’s a pretty big sheet of plastic, and it’s not cheap.” He points out that while a modest fundraising effort would likely have to be mounted to afford an annual liner, the School District’s water bill might see some savings. “I’m curious how much we currently spend on water,” he says. With a liner, “We’d just be filling it once.” n



Submitted photo

Brian Thompson, president of the UWM Research Foundation and Director of the Lubar Center for Entrepreneurship, guides Shorewood teachers through a creative brainstorming session at a workshop on design thinking and innovation.

Shorewood & UWM Partner to Bring College-Level Thinking to K-12 Students By Katelin Watson and Ted Knight

Taking creative approaches to solve complex problems or challenges is a critical skill for success in almost any type of environment. The Shorewood School District is preparing students to develop this ability, and a community partnership is giving the effort a big boost. Shorewood is partnering with the University of Wisconsin-Milwaukee to introduce new opportunities for students to learn about “design thinking” concepts that can be applied to creative problem solving. Building on successful student workshops at Shorewood High School last spring, UWM faculty from the College of Engineering and Applied Science and the Research Foundation facilitated a workshop with Shorewood teachers this January to walk them through design thinking processes and spark ideas about how to introduce these concepts in their classrooms. “The workshop was one of the more interesting professional development opportunities I've been a part of in my six years with the District,” says Jeff Zimpel, who teaches graphic design at SHS. “It made for a challenging and reinvigorating experience. Design thinking is the guiding framework for all of my classes – Introductory, Intermediate, and Advanced Graphic Art and Design and Visual Journalism, as well as my own creative practice.” Design thinking is an approach made famous by the Institute of Design at Stanford University (commonly known as the “D School”). Its variety of applications includes professional design and product development, engineering challenges, business hurdles and social issues. The design thinking process begins with empathy. This approach allows a deeper understanding of the problem through the eyes of those who are experiencing it firsthand. This can be accomplished through interviews


and thoughtful questions that get to the root of the problem, which is often deeper and more nuanced than it appears on the surface. Once the problem is better defined and understood, the next step is a free-form brainstorming exercise. No rules or limitations confine this ideation activity, allowing problem solvers to step beyond obvious answers and explore a wide range of potential solutions. After open brainstorming, a promising potential solution is identified, prototyped and tested. Upon testing, the proposed solution often fails. That’s an important part of the process, because design thinking advocates a rapid, iterative approach that allows its practitioners to quickly pivot and try a new potential solution, then test and refine until a workable solution is achieved. “I’m hoping that after walking through [this process], teachers will feel more comfortable taking a first step toward putting students in the driver's seat of their education,” says Tim Joynt, the District’s director of Curriculum and Instruction. “I was really impressed with our teachers’ participation in the event and can’t wait to see what iterations of design thinking they come up with." Shorewood and UWM plan to continue their partnership to give students more creative, innovative and entrepreneurial experiences inside and outside the classroom. n To learn more, contact Tim Joynt at or Ted Knight at

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Teacher Derek Larson, right, works with sophomore B.J. Prescott on his 3-D project in the SHS Science Building.

Students Sample 3-D Printing in New Workshops By Katelin Watson

Long gone are the days when printing happened only on a piece of paper. Thanks to ever-advancing innovations in technology, teachers and students at Shorewood High School now have the capability to create threedimensional objects and prototypes of almost any shape, through a process known as 3-D printing. Over the past few years, 3-D printing has become increasingly popular in the academic world as a creative activity. With the help of Meet the Match funding, SHS has installed 3-D printers in the school’s new Maker Space and Project Lead the Way classroom in the SHS Science Building. This winter, the Shorewood Recreation Department sponsored new “3-D Printing 101” and “3-D Printing 102” workshops — seven in total — as an opportunity for students and staff to learn more about the process. “I decided to participate in the 3-D printing workshop because [it] has always interested me, but I have never had a chance to work with printers hands-on,” says SHS junior David Deshpande. “I was excited to hear that the school had gotten printers. 3-D printing is a versatile technology that is expanding in lots of industries and applications, and I am interested in learning about all of its different uses.” 3-D Printing 101 introduced students to 3-D printing basics and how to successfully print a model. The 3-D printers use a process called fused deposition modeling, or FDM, laying down a thin layer of melted material, usually plastic, to create a physical object. Participants learned how the printers worked and then successfully created their first print, a small plastic T-rex dinosaur.

3-D Printing 102 took a more in-depth look at printing, as well as editing and preparing files for printing. Participants learned how to repair and alter models in order to create better prints, and took a look at how to edit and mix models to create their own unique pieces. With 3-D printers becoming more accessible to the general public and prices falling, now is a crucial time for students and staff to be knowledgeable about printing. “3-D printing is becoming very important, very fast,” says Riley Mahr, the workshop instructor for both the 101 and 102 classes, and a current student at the University of Wisconsin-Milwaukee. “As the technology and materials advance, it is becoming common in some major industries, like aeronautics and even medicine. I would not be surprised to see 3-D printers as a common household item in the next decade or so.” When asked about the draw and benefits to 3-D printing, Mahr explains that there is an enormous amount of control one can exert over a print to get the perfect result, such as the hollowness of a piece as well as weight and durability. “Cliché as it sounds, with 3-D printing the limit is your imagination,” Mahr says. With the completion of the pilot classes and positive feedback received from participants, the Recreation Department is building a new workshop schedule for second-semester and summer classes and hopes to incorporate different topics and grade levels. n

For more information or to learn how you can get involved with 3-D printing, please contact the Recreation Department at 414.963.6913 x4. SHOREWOOD TODAY 27


Ashley Dietrich of Miss Cupcake.

Sweet Sustenance

Miss Cupcake’s creativity feeds success in Shorewood By Jennifer Anderson

Ashley Dietrich started baking for the most delicious of all reasons: to make people smile. “It’s just my way of spreading the love,” she says.

baked goods,” Dietrich says proudly. “I always tell people to count chemicals, not calories, if they want to know what’s good for them.”

Anyone who’s been in her Shorewood bakery, Miss Cupcake — a whimsical mix of “old-school bakery meets retro Hollywood nightclub” — knows right away they’ve entered a happy place. This summer marks the five-year anniversary of this charming business on the corner of East Beverly Road and North Oakland Avenue, and Dietrich’s commitment to expanding civic joy via scratch pastry is as strong as ever.

Like any young business, Dietrich’s strategy is “constantly evolving,” and her offerings have included cupcake parties, baking classes for kids and adults, cotton candy catering, and curbside Anodyne coffee service for commuters. Catering baked goods for everything from weddings to business meetings has long been a staple of the business, and Dietrich always looks to add unique new treats, such as Guinness Stout cupcakes or her popular peanut butter “power balls,” to tantalize her customers.

From the outdoor chalkboard with its cheeky daily messages to the crystal chandelier and red velvet chairs inside, Miss Cupcake is designed to welcome customers as well as appeal to its owner’s personal tastes. “I knew I would pretty much be living here 24/7, so it had to be a space I found aesthetically pleasing,” Dietrich explains.

Dietrich has also made it a point to be visible within the Shorewood community, as well as support other local businesses. Miss Cupcake has a regular booth at the Shorewood Farmers Market and at the annual Boutique Blowout, and Dietrich donates cupcakes to the Shorewood High School post-prom party every spring.

Despite the name, cupcakes aren’t the only thing on the menu. Miss Cupcake offers scones, pies, cookies and cake balls, all made fresh daily in the shop’s busy kitchen.

Dietrich started baking to get through a tough time early on in her life. “I was badly bullied in elementary school, and I would feign sickness in order to stay home and bake,” she says. “My parents eventually caught on, but by then I had learned that I could make something myself and give it away and it would make people happy.” n

One thing every indulgence in the shop has in common: a lack of artificial ingredients. “You can pronounce everything in our

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Submitted photo

Uber success

Sam Gellman is fueling the growth of one of today’s hottest global brands ALUMNUS SAM GELLMAN, ’00 By Katelin Watson

In cities all across the globe, millions of people are “Ubering” to and from their daily destinations. And when a brand name becomes a verb, that usually means the brand is über successful. The phenomenon of Uber — a location-based app that makes hiring an on-demand private driver convenient, inexpensive and easy — has lately taken the world by storm. Launched in San Francisco in 2009, Uber connects people who need a reliable ride with people looking to earn money driving their car. Catching like wildfire from the start, the company — currently valued at $70 billion — now operates in about 555 cities in 77 countries, and you might be surprised to learn that its international success is due in large part to the hard work of one of Shorewood’s own: Sam Gellman (SHS ’00). Gellman, who heads up Uber’s international expansion efforts from Hong Kong, became heavily involved in the AFS intercultural program and served as the AFS club president his senior year. Through this experience, he studied abroad in the Netherlands and discovered a passion for travel. Gellman attended Stanford University, studying international relations and computer science. Upon graduation, he found himself unemployed. When he overheard talk of a position opening at Goldman Sachs that summer, Gellman inquired about the position despite knowing little about the company. “Every career opportunity I have had has been serendipitously placed in front of me,” Gellman says. “I am the type of person where when [if] something comes along that intrigues me, I use my assertiveness and go after it 100 percent.”


Submitted photo


Gellman spent the next two weeks learning everything he could about the financial services giant, and 16 interviews and two months later he landed the San Francisco-based position with Goldman. A year or so in, Gellman got the itch for adventure and arranged a transfer to Hong Kong, where he worked in derivatives research for the next six years. Eventually, he says, “I wanted to impact people’s lives in a more meaningful way … I was particularly interested in working for a start-up company.” A friend persuaded him to check out Uber, and he landed an interview. Meeting with the company’s founders in San Francisco, Gellman was immediately attracted to the opportunity. “They were very inspiring and it was exactly what I was looking for at the time,” he recalls. “When I joined, the company had 40 staff members and was only operating in the U.S.” Gellman’s first big assignment with the company was to establish a presence in London. With limited staff, Gellman initially did almost everything by himself. Thanks to the 2012 Olympics in London, he was able to leverage visitors from North America who were savvy about Uber to help kick-start demand. Following his success in London, Gellman launched Uber in Amsterdam, and then in 2013 was appointed to lead the Asian expansion, running operations in cities stretching from South Korea to New Zealand. Fast forward to today and business in Asia is booming. Uber is a household name, and Gellman’s current focus is on spreading the story of Uber’s positive impact on people’s lives. “I owe a lot of my success to Shorewood and the fantastic teachers I had,” Gellman says. “International exploration has really defined my life and I am forever grateful for the opportunities I had in high school, especially through AFS. It is so empowering that Shorewood sets students up in their formative years for a diverse world. I would not be where I’m at today without those experiences.” n

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Hi, Neighbor PERFORMING IS IN THE PINK FAMILY’S BLOOD Meet: Michael and Jayne Pink Moved to Shorewood: 2012

Michael Pink (center), artistic director of the Milwaukee Ballet, with Luz San Miguel, the company’s ballet mistress, and Denis Malinkine, ballet master. By Jennifer Anderson

When Michael Pink was a wee lad of eight, he asked his mother to sign him up for ballet lessons. However, the only teacher in his hometown of York, England, was a stubborn woman who refused to teach boys, sniffing that they were “unreliable.” Not so this little boy. Day after day, Michael hung around the edge of class, pestering the teacher and generally proving his reliability until she finally relented. Within two years, he had won a scholarship to the Royal Ballet School in London, one of the world’s most renowned institutions for classical ballet. Currently, he is in his 15th year as the Milwaukee Ballet’s artistic director. Equally determined and talented is Michael’s wife, Jayne Pink, also a graduate of the Royal Ballet School who spent years as a principal dancer with the Leeds-based Northern Ballet Theatre. Jayne is passionate about ballet as a way to tell stories through dance, and she has been hailed by critics as “one of the best dancer drama performers in the UK.” Together, the couple settled in Shorewood with their children Max, 16, and Georgina, 14, who both attend Shorewood High School. A world away from their beginnings in London and York, Shorewood long held great appeal for the Pinks. While they moved to the Village for the public schools, they’ve become deeply impressed with the level of creative talent and appreciation for the arts here.

“This one square mile contains more links to the arts in this city than anywhere else in Milwaukee,” says Michael. “And we probably don’t even know the half of it.” Michael is widely credited with putting the Milwaukee Ballet firmly on the map, and his visionary choreography is highly praised. Last year’s production of Dorian Gray was lauded as “mind-blowing,” by The Huffington Post, and his version of Peter Pan became one of the few ballets broadcast nationally on public television. While Jayne is retired from the ballet, her dance card is full as a private Pilates instructor, choreography assistant, part-time dialect coach, and full-time mom and muse. Her bubbly charm is a perfect foil for Michael’s quieter, more serious mien. She calls herself a “passionate advocate for the power of theatre and storytelling,” and Michael says that “you can put her in anything and with her conviction as an actress, she will break your heart.” Although busy with their many pursuits, Jayne and Michael make time to celebrate Max’s exploits on the stage at Shorewood High School (see photo, page 36) and with First Stage Children’s Theater downtown, as well as Georgina’s work with the Milwaukee Repertory Theater and the Skylight Music Theatre. The arts are a family business for the Pinks, and each is engaged in telling stories in his or her own way. n

Know an interesting Shorewoodian? Please send your ideas for our “Hi, Neighbor” column to 32 SHOREWOOD TODAY  SPRING 2017

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Shorewood Resources Submitted photo

Atwater Elementary students in a grade 3/4 multiage classroom.

NEW TO THE SHOREWOOD SCHOOL DISTRICT? Here’s how to register Step 1. Register through Infinite Campus Access the District’s online portal at Step 2. Bring required documents to Pupil Services Visit the Pupil Services office in the Administration building at Shorewood High School, 1701. E. Capitol Dr., weekdays between 9 a.m. and 4 p.m. Documents to bring include: z A certified birth certificate or, if born outside the United States, a valid passport. z Two documents to prove Shorewood residency — one from each list below. No student will be enrolled without proper proof of residency. Students are required to prove residency again in August. LIST A: 1. Current property tax statement 2. A closing statement for purchasing a home (less than one year old) 3. A signed current resident lease (including the landlord’s name, address and phone number) LIST B: 1. Current month’s utility bill 2. Auto, health or homeowner’s insurance 3. Food Share/Quest benefit 4. Medicaid/Badgercare benefit statement 5. W-2, SSI or other country, state or federal benefit statement Registering for K4 or K5? For families with children who will be starting Jr. Kindergarten (K4) or Sr. Kindergarten (K5) this fall, registration at both Atwater and Lake Bluff elementary schools is now open and will be available at each school through March 24. For more information about K4 and K5 registration, please visit and type “K4 Registration” into the search bar. Again, please be sure to complete the online portion prior to visiting the school. 34 SHOREWOOD TODAY  SPRING 2017

Department of Public Works staff plant a new, native tree in the parkway of a Village street.

DPW TAKES PROACTIVE APPROACH to curb invasive emerald ash borer The emerald ash borer, an invasive wood-boring beetle originally from Asia, is responsible for the deaths of tens of millions of healthy ash trees all over the country, including within Wisconsin. Since 2009, Shorewood’s Department of Public Works has actively worked to prohibit the spread of this beetle through the treatment and replacement of the Village’s ash trees. While the beetle has not yet been found in Shorewood, it has been identified in several surrounding communities. Shorewood’s ash trees are removed from the parkways only on streets undergoing major construction events. In keeping with Village plans, those occur only during even-numbered years, and only European and green ash trees are removed, not the more resistant white ash trees. The trees are replaced with a variety of native species and are specifically chosen to increase the diversity of tree life within the Village. As part of its overall maintenance program, the DPW removes and replaces roughly 100 trees every year that are diseased, damaged or otherwise determined to be at the end of their life.

Easy Access to Consumer Reports

Thinking about buying a new car? Need some advice about refrigerators? Maybe it’s time to consider upgrading your smart phone? Many people use Consumer Reports to find reliable reviews and comparisons for products and services. The Shorewood Public Library has three different formats of Consumer Reports. Patrons can find both circulating and reference copies in print, including the Consumer Reports Buying Guide, as well as complete, full-text versions of the magazine dating back to 1991, accessible via

COMMITTEE SPOTLIGHT: Plan Commission If you know it in name only, you might assume the Village Plan Commission is a pretty dry organization dealing in technical terms, references to state statutes and deep dives into the minutiae of zoning ordinances. In reality, the Plan Commission plays a vital role in many decisions that shape the way the Village looks, works and feels. For the commission’s nine members, this is energizing work. The Plan Commission helps determine everything from where telecommunications antennas can go to how many solar panels a building can have; it also reviews all new development plans to ensure they fit into the Village’s comprehensive long-term strategies. The group’s influence and authority is felt by contractors, builders, business owners and residents alike, as it has the final word on appropriate enforcement of Village regulations. “Shorewood is a small village, and people feel passionately about every aspect of it,” says Ericka Lang, Village planning director. “The Plan Commission works hard to gather all the information it can to meet the desires of the residents while maintaining the vibrancy of the community.” One recent example of how the Plan Commission’s clout came into play was with the development of Metro Market. Original plans called for a 900-foot linear building façade that the commission felt was lackluster and too massive for the North Oakland Avenue corridor. Members urged project designers to set back portions of the buildings from the sidewalk, vary the façade, separate the northern two buildings with a 26-foot pedestrian public space, add greenery with biofilter planters, vines and planters, and design an open-air market space, among other improvements.

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“This was the most complex development project we’ve had in the Village,” Lang says. “We made a serious effort to include the public in every decision.” Village President Guy Johnson chairs the commission, and its Board liaison is Michael Maher. The other seven members are residents who each volunteer to serve three-year terms, bringing a broad range of experience and expertise to bear on decisions. Some may have experience in architecture and design, but it’s not a requirement. The Commission typically meets monthly, and meetings are held at Village Hall and are open to the public. More information about the Plan Commission, as well as applications for those interested in joining, can be found at under the “Economic Development” tab.

For More Information, Call Today! (414) 409-7247

1111 E. Capitol Drive Shorewood, WI 53211


Out & About in Shorewood


Submitted photo




5 Submitted photo



Out & About in Shorewood 1 First- and second-graders performing their program at Atwater Winter Sing in January.


2 Elizabeth Blenkinsop searches the clothing racks for deals at

the Boutique Blowout at Atwater Elementary School in February. The event raised funds for the Shorewood Recreation Department.

3 The Lake Bluff Ambassadors Club collected an SUV full of

coats, snowpants and other items for Robyn’s Nest, an affiliate of Children’s Hospital.

4 Atwater’s Alexis Hu buzzes in during the finals of the Math Counts

competition at UWM in February. Individual Shorewood finalists were Siddharth Patel, 2nd place; Alexis Hu, 9th place; Abigail Knox, 11th place; Adit Gupta, 13th place; and Ethan Emanuelson, 14th place. SIS and Atwater teams moved on to the state competition in March.

5 Max Pink, left, and Zoe Bockhorst starred in Sweeney Todd at

Five Generations Family Owned & Operated

SHS in January.

6 The Shorewood Citizens Academy in January welcomed State

Assembly Rep. David Bowen from the 10th District to discuss his work representing Shorewood. The Academy’s second session addressed community service through representation and volunteering. Members also heard from Milwaukee County officials Chris Abele and Sheldon Wasserman, as well as State Senator Lena Taylor and U.S. Representative Gwen Moore.

2025 East Capitol Drive Shorewood, WI 53211 Telephone: 414.962.8383

7 The Atwater kindergarteners put their own spin on a production


of The Three Little Pigs for staff and families, incorporating elements of their school’s character code into the story.

From the First Tulip – – to the Last Snowflake ...



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Shorewood A Look Back

A New Name

100 years ago, “East Milwaukee” became “Shorewood” and a boom began In 1917, the Board of Trustees of the Village of East Milwaukee petitioned the County Board to change the name of the community from “East Milwaukee” to “Shorewood.” With their amusement park closed the year before, they were looking to break with their reputation as a recreation destination, and also wanted a more descriptive title. Tall, majestic trees dotted the area on the bluff above Lake Michigan. Thus, “Shorewood” was chosen. The name change became official on Aug. 1, 1917. With a housing shortage in Milwaukee, Shorewood officials saw an opportunity to actively recruit families to move to Shorewood. Providing excellent education facilities became a priority. 1917 was the beginning of Shorewood’s boom years. The photo shows North Oakland Avenue (Menlo/Newton area) in 1917. The shuttered amusement park would have been off to the right. The taverns pictured (Adler’s and Mead’s), which had served amusement park crowds, were still in business. Note the trolley tracks and electric wires are already in place. The Legacy Condominiums are now located at the top of this hill. n

Photo and information courtesy of Shorewood Historical Society. 38 SHOREWOOD TODAY  SPRING 2017



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Shorewood Spring Calendar SIS = Shorewood Intermediate School | SHS = Shorewood High School


FRI. MAR. 10 Shorewood Conservation Committee Environmental Film Festival screening of DamNation 7pm, Village Center For event details, see page 18.


TUES. APR. 1 Shorewood Woman’s Club event: ”What is a 21st-Century Dramaturge?” with Sheri Williams Parnell, teacher and dramaturge at First Stage Children’s Theater 1pm, Village Center

WED. MAR. 15 District Orchestra Festival 7pm, SHS Arena

WED. APR. 5 ”The History of Segregation in Milwaukee County” with Reggie Jackson, Black Holocaust Museum 6:30–8pm, Village Center Presented by the Shorewood Senior Resource Center and Shorewood Library.

THURS. MAR. 16 SIS & SHS Choir Concert 7pm, North Shore Presbyterian Church

WED. APR. 12 SIS & SHS Jazz Concert 7pm, SHS Auditorium

SAT. MAR. 18 SEED’s Swing with Shorewood 6:30pm, Discovery World For event details, see page 18.

FRI. APR. 21 Shorewood Conservation Committee Environmental Film Festival screening of The True Cost 7pm, Village Center For event details, see page 18.

FRI. & SAT. MAR. 10 & 11 SIS Musical: The Lion King 7pm, SHS Auditorium

MON. MAR. 20 SIS/SHS Orchestra State Recital 7pm, First Unitarian Society TUES. MAR. 21 Shorewood Woman’s Club event: Jessie Garcia, author, Going for Wisconsin Gold: Stories of Our State Olympians 1pm, Village Center TUES. MAR. 21 SHS Spring Band Concert 7pm, SHS Auditorium TUES. MAR. 29 “Our Trans Family: It’s More Than Just Pronouns” with Meredith Watts and Jeff Pearcy 6:30pm, Shorewood Village Center Presented by the Shorewood Senior Resource Center and Shorewood Library.

TUES. APR. 25 “Madagascar: A Journey to the End of the Earth” with Jeannée Sacken 6:30pm, Shorewood Village Center THURS. APR. 27 SHS Chamber Orchestra Concert 7pm, North Shore Presbyterian Church FRI. & SAT. APR. 28 & 29 Lake Bluff Rummage Sale Fri. 4–7pm & Sat. 9am–12pm, Lake Bluff Elementary School


FRI. MAY 5 Atwater’s Got Talent show 7pm, Atwater Cafetorium SAT. MAY 6 Shorewood Connects Spring Yard Clean-Up 9am–noon, Meet at Kingo Lutheran Church


Safety tips and bike bells

p. 19

MAY (continued)

SAT. MAY 6 Shorewood Woman’s Club Wearable Art Show 9am–4pm, Village Center SAT. MAY 6 Shorewood Bike Rodeo Noon–2pm, Atwater Elementary For event details, see page 18. SAT. & SUN. MAY 6 & 7 Shorewood Drama Jr.’s Jr. 24, A Clip Show Sat. 7pm & Sun. 1pm, Lake Bluff Cafetorium MON.-FRI. MAY 8-12 District Art Week Mon. 5–7pm, SIS Commons Wed. 5:30–8pm, SHS Arts & Sciences Building Thurs. 6–8pm, Atwater Elementary Fri. 3:30–6pm, Lake Bluff Elementary TUES. MAY 16 Shorewood Woman’s Club event: “Why We Love Jane Austen” with novelist Vicky Hinshaw, member, Jane Austen Society of North America 1pm, Village Center TUES. MAY 16 District Authentic Learning Showcase 6:30-8:30pm, SHS Arena For event details, see page 19. THURS.-SAT. MAY 18-20 SHS Musical: The Secret Garden 7pm (additional Sat. performance, 2pm), SHS Auditorium WED. MAY 24 SHS Finale Band Concert 7pm, SHS Auditorium THURS. MAY 25 Elementary Band Concert 7pm, Lake Bluff Cafetorium SAT. MAY 28 Shorewood Memorial Day Program 4pm, Atwater Park TUES. MAY 30 SHS Orchestra Concert 7pm, SHS Auditorium WED. MAY 31 SIS & 6th Grade Orchestra Concert 7pm, SHS Auditorium