Village Insider | Vol. XXXXVIIII | September 2025

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As I reflect on this past month, I am filled with immense pride for our resilient community and the incredible spirit that defines Ruidoso.

What an extraordinary event we witnessed with the recent XTERRA/Ruidoso Gold competition! This world-class athletic showcase brought together athletes, spectators, and outdoor enthusiasts from across the globe, putting Ruidoso firmly on the map as a premier destination for adventure sports. The economic impact on our local businesses was significant, with hotels, restaurants, and shops experiencing a wonderful boost in activity.

I want to extend my heartfelt gratitude to the local volunteers who dedicated their time and energy to making this event a resounding success. And thank you to our local residents who came out to cheer on the athletes and show everyone the warm hospitality that makes Ruidoso special.

This success has positioned us perfectly as we look ahead to hosting the XTERRA World Championships in 2026. This is a tremendous honor that will bring international recognition to our community and provide lasting economic benefits for years to come.

I also want to address the ongoing emergency repairs to our water and sewer infrastructure in the Upper Canyon area. Our Village of Ruidoso crews and contracted specialists are working tirelessly around the clock to restore full service to this critical infrastructure. I have been consistently impressed by their professionalism, expertise, and dedication to getting this essential work completed as quickly and safely as possible.

I fully understand that this work has created significant inconveniences for our Upper Canyon residents, and I want to personally acknowledge your patience during this challenging time. However, these emergency repairs were necessary to prevent what could have become a serious environmental disaster affecting our precious mountain ecosystem and water resources. The integrity of our infrastructure is fundamental to protecting both our community and the natural environment.

As we continue to navigate both challenges and opportunities, I am constantly reminded of what makes Ruidoso truly special. It’s not just our stunning mountain setting or our recreational amenities; it’s the people who live in and visit this Village. Your resilience, generosity, and community spirit continue to inspire me every day.

Remember to tune-in to Mondays with the Mayor every Monday morning from 8:00-10:00 AM on 1490 AM or 99.1 FM on KRUI. We talk about anything and everything, and we welcome questions from listeners. If you can’t listen live, you can always stream it on 1490KRUI.com.

Until next time, remember to be a good neighbor and be kind.

Mayor Lynn Crawford

Mayor Lynn Crawford

VILLAGE COUNCIL MEETINGS

Recent Actions

August 12, 2025, Village Council Meeting Highlights:

» Approval of Agreement with Able City, LLC for Comprehensive Master Planning and Economic Analysis Services Awarded through RFP #2025-12P

» Approval of Task Order #2024-004P-11 with Souder, Miller & Associates, for Preliminary Design, Final Design, Bid Services, Construction Phase, and Construction Observation Services for waterline replacement on Perk Canyon Drive and North Loop Road

» Approval of Resolution 2025-28, a Resolution Authorizing the Village of Ruidoso to Apply for a Federal Aviation Administration (FAA) Grant Agreement for an Airport Master Plan Update Project

Next Council Meeting: Tuesday, September 9, 2025, at 1:00 PM, Council Chambers, Village Hall

NEW MEXICO MUNICIPAL LEAGUE

Ruidoso Set to Host NMML Annual Conference

The Village of Ruidoso is preparing to welcome municipal leaders from across New Mexico as it hosts the annual New Mexico Municipal League conference from September 17-19, 2025. This gathering is expected to attract approximately 500 attendees, including mayors, city councilors, municipal staff, and other local government representatives from communities throughout the state. The conference represents a major opportunity for Ruidoso to showcase its hospitality and scenic mountain setting while ser ving as a hub for important municipal discourse and collaboration.

Set against the breathtaking backdrop of Ruidoso’s pine-covered mountains and crisp high-altitude air, the event will feature an extensive program of educational workshops, specialized subsection meetings, and valuable networking opportunities. Municipal leaders will have the chance to discuss pressing local government issues, share best practices, and forge partnerships that will benefit their communities long after the conference concludes. For Ruidoso, hosting this influential gathering not only brings significant economic impact to the Village but also positions the community as a premier destination for professional conferences and events in New Mexico.

Pictured from left to right: Greg Cory, Gary Jackson, Darren Hooker, Lynn Crawford, Mayor Pro Tem Rifle Salas, Susan Lutterman, Joe Eby

WE ARE HIRING!

The Village of Ruidoso is looking for qualified people to join our team! We currently have openings in several departments, and we offer opportunities for competitive salaries, excellent benefits, and NM Public Employees Retirement Association plans!

• Earn more with the Village’s pay-for-performance plan

• Progressive pay and step plans are available

• Continuing education courses and specialized training are available

• Excellent opportunities for advancement in all departments

OFFICE OF EMERGENCY MANAGEMENT

Outdoor Warning System Upgrade

The Village of Ruidoso is expanding its Outdoor Warning System by installing nine new sirens to improve public safety during wildfire emergencies. This expansion will extend coverage throughout the community, ensuring that residents and visitors can receive alerts when immediate action is necessary.

The system uses a single, consistent warning tone for all alarms related to wildfire incidents. Three of the new sirens will also have voice broadcast capabilities, allowing emergency officials to deliver live or pre-recorded instructions during an event. These voice-enabled units will be located at Wingfield Park, White Mountain Sports Complex, and Eagle Creek Sports Complex – all public gathering spots where clear communication is especially crucial.

Once operational, the new sirens will work together with other public alert systems, such as IPAWS notifications, social media updates, and local media broadcasts, to ensure emergency information is delivered quickly and accurately.

This expansion reflects the Village’s ongoing efforts to improve wildfire preparedness after recent fire seasons highlighted the importance of rapid, community-wide alerts. By combining outdoor sirens with modern communication tools, Ruidoso is enhancing its ability to deliver early warnings and clear instructions, helping to protect lives and property when wildfire danger increases.

The installation is currently in progress, and the system is expected to be fully operational by October 2025. Residents and visitors should recognize the single siren tone as an urgent wildfire alert and follow official instructions immediately when it sounds.

LEVEL 1 FIRE RESTRICTIONS LEVEL 1 FIRE RESTRICTIONS

WWW.RUIDOSO-NM.GOV FOR MORE INFORMATION

SPECIAL EVENTS

Permitted commercial fire pits - OK

Outdoor cooking including charcoal - OK

Non-permitted fire pits, campfires, & fireworks - NOT OK

Eddie Ryan to Represent Ruidoso at XTERRA World Championships

In a historic moment for the Village of Ruidoso and off-road triathlon worldwide, Eddie Ryan, Director of Tourism, will travel to Molveno, Italy, in September 2025 to take part in the ceremonial “passing of the torch” at the XTERRA World Championship. This gesture will officially mark the transition of the championship’s host site from Italy to Ruidoso, New Mexico, beginning in 2026.

XTERRA is the global leader in off-road endurance sports, and its World Championship represents the pinnacle of competition in the sport of off-road triathlon. The event has previously been hosted in iconic locations such as Maui and the Italian Alps. With Ruidoso selected as the new home for the World Championship in 2026, 2027, and 2028, and a potential for a permanent presence, this moment signifies a powerful new chapter for both XTERRA and New Mexico.

“This is more than just an event, it’s an opportunity to show the world what Ruidoso is capable of,” said Ryan. “The athletes, the fans, and the global spotlight coming to our village will have a lasting impact on our local economy, tourism, and reputation as a world-class destination for outdoor adventure.”

The Village of Ruidoso is already working with XTERRA organizers, community leaders, and local businesses to prepare for the influx of international athletes, media, and spectators.

“The hard work starts now,” said Ryan. “But it’s also an incredible honor for our community to carry this torch forward.

Eddie Ryan

HUMAN RESOURCES

Employees & Department of the Quarter Recognition

The VOR is proud to recognize outstanding individuals and a department whose exceptional dedication and service exemplify the best of this organization.

EMPLOYEES OF THE QUARTER

Justin Mize from the Ruidoso Fire Department has demonstrated unwavering commitment to public safety and community service. His professionalism, quick response in critical situations, and dedication to protecting residents make him an invaluable asset to the RFD team and to the community.

Samantha Mars from Public Works has consistently gone above and beyond in maintaining and improving VOR infrastructure. Her attention to detail, problem-solving abilities, and tireless work behind the scenes ensure that our community functions smoothly and efficiently every day.

DEPARTMENT OF THE QUARTER

Department of the Quarter: Community Development

The Community Development Department has earned this recognition through their outstanding efforts in fostering growth, planning, and development initiatives that enhance our community’s future. Their collaborative approach, innovative solutions, and commitment to sustainable development make them essential to long-term success.

These individuals and this department represent the heart of the Village of Ruidoso (VOR). Their contributions are not just noticed—they are deeply appreciated and absolutely vital to serving this community with excellence.

Johanna Quintana from Human Resources has shown exceptional support for the VOR workforce and organizational excellence. Her dedication to employee development, policy implementation, and creating a positive work environment strengthens the entire organization from within.

Thank you to all the VOR employees and departments!

LINCOLN COUNTY MEDICAL CENTER

From the Desk of Chief Executive Todd Oberheu

At Lincoln County Medical Center, we believe every child deserves the healthiest start in life, and that begins with regular well-child check-ups. These visits are more than just routine appointments; they’re a way to keep track of how your child is growing, catch any concerns early, and build a trusting relationship with a provider who knows your family.

Well-child visits typically include measuring height, weight, and developmental milestones to ensure your child is growing as expected. Providers also check motor skills, speech and language development, social interaction, and emotional well-being. If something seems off, early support can go a long way in making sure your child thrives.

But these visits aren’t just for the provider – they are for you, too. Parents and caregivers have the opportunity to ask questions about anything on their minds, whether it’s sleep routines, behavior changes, picky eating, screen time, or school performance. It’s a chance to talk through real-life concerns with someone who understands child development and cares about your child’s future.

Well-child checks also help kids feel more comfortable with going to the doctor. Seeing the same provider regularly builds trust, which can ease anxiety when your child is sick or injured. A familiar face and a familiar setting can make a big difference, especially for younger children.

For families managing chronic conditions like asthma, allergies, or ADHD, regular check-ups help monitor symptoms and keep care plans on track. For healthy kids, they’re a proactive way to stay that way.

Our team at Lincoln County Medical Center is here to walk alongside your family at every stage, from baby’s first check-up through the teen years. Regular well-child visits are a small step that can have a big impact on your child’s long-term health and happiness.

Regular well-child visits are a simple but powerful investment in your child’s well-being. If it’s time for your child’s next check-up, give us a call. We’d love to see you.

RUIDOSO MUNICIPAL SCHOOLS

From the Desk of Superintendent Becca Ferguson

We are proud to share the progress Ruidoso Municipal Schools has achieved over the past four years with our community. Thanks to the hard work of our students, teachers, and families, our district is growing in ways that will help our students thrive now and in the future.

At Sierra Vista Primary, we’re seeing remarkable growth, especially in reading, math, and Spanish literacy (Lectura). Kindergarten proficiency grew from 9% to 51%, a 42-point increase. First and 2nd grade also made steady gains, with 2nd grade rising from 17% to 28%. The dual-language program has flourished, with 2nd grade increasing from 10% to 73% in Spanish literacy. Kindergarten also made impressive strides, improving from 0% to 39%. Kindergarten math proficiency more than doubled, from 29% to 62%. First grade grew from 19% to 66%, and 2nd grade rose from 5% to 24%. These results reflect our strong commitment to early learning and evidence-based practices.

White Mountain Elementary has made significant progress, particularly in math. Advanced readers in 4th and 5th grades showed major improvements, with 5th grade advanced reading scores rising from 10% to 22%. 4th grade math proficiency surged from 12% to 35%, and 5th grade improved from 26% to 32%. At Ruidoso Middle School, we’ve seen strong growth in both reading and math. Sixth grade advanced reading scores grew from 15% to 25%, while 8th grade scores jumped from 20% to 31%. Sixth grade math rose from 23% to 34%, with advanced performance doubling from 7% to 15%.

Overall, RHS’s graduation rate for 2024 was 88.61%, above the state average of 78.04%, with Hispanic students leading at 92.21%. Our Native American students also continue to excel at an 82.45% graduation rate compared to the state average of 73.47%. The Class of 2025 has achieved remarkable success, with 12 students earning associate degrees, five receiving Common Core Certificates, and two completing Culinary Fundamentals Certifications. Additionally, six students became Certified Nursing Assistants and three earned Phlebotomy Certificates, marking the inaugural offering of this program. Furthermore, 15 students earned a bilingual seal on their diplomas, showcasing their linguistic proficiency. Congratulations to these students for their hard work and accomplishments!

The district and its teachers remain committed to continuous improvement in teaching and learning, working collaboratively to increase academic proficiency for all students through high-quality instruction, targeted interventions, and data-driven practices.

We invite you to join us on Monday, September 15, 2025, at 5:30 PM at Sierra Vista Primary Gymnasium for Ruidoso Municipal Schools’ community meeting to discuss district goals and plans for the future. Your input is invaluable and greatly appreciated!

The fall sports season is underway! We encourage all members of the Ruidoso community to come out and cheer on our Warriors! Your support makes a difference and helps support our student-athletes as they compete. Whether it’s football, volleyball, soccer, or cross country, let’s show our school pride and make this season one to remember! It’s great to be a Warrior!

Fall EVENTS

WEEKLY COMMUNITY EVENTS

SUNDAY:

• Alto Farmers & Craft Market, Enchanted Vine Barn

TUESDAY:

• Karaoke Night, WPS

• Doso Dirtbags Open Mic, Jacks Patina Lounge

WEDNESDAY:

• Wet Your Whistle Wednesday, Lost Hiker Brewing Co.

THURSDAY:

• Veterans Coffee and Company, 615 Sudderth Dr. Ste 1

• Open Mic Night with Tyler Jones, Downshift Brewing Company Hidden Tap

• Phil Hamilton “Gringo Loco”, Casa Blanca Cantina

• Thirstday Night Trivia, Lost Hiker Brewing Co

THURSDAY - SATURDAY:

• Brendan Dawes, Quarters Bar & Grill

SATURDAY:

• Midtown Market, Country Club Park

SEPTEMBER 4:

• Rainmakers Golf Tourney, Rainmakers Golf Course

SEPTEMBER 5-7:

• Low Class Car Show, Ruidoso Convention Center

SEPTEMBER 6:

• Free Legal Fair, ENMU-Ruidoso

SEPTEMBER 7:

• White Sands Full Moon Night, White Sands National Park

SEPTEMBER 8:

• Moonlight Hike, White Sands National Park

SEPTEMBER 10-14:

• Roswell Air Races, Roswell International Air Center

SEPTEMBER 12:

• Lone Tree Bible Camps Anniversary Celebration, Flying J Ranch

SEPTEMBER 13:

• Asleep at the Wheel, Inn of the Mountain Gods

SEPTEMBER 18:

• Smokey’s Garden Check out our line-up of great events for fall! Please visit DiscoverRuidoso.com for additional events and details.

TUESDAY:

• Baby & Me at 10:30 AM

WEDNESDAY:

• Storytime at 10:30 AM

SEPTEMBER 18-21:

• Golden Aspen Motorcycle Rally, Inn of the Mountain Gods

SEPTEMBER 19-21:

• Motor Mountain Weekend, Jacks Back Stage

SEPTEMBER 20:

• Run to Ruidoso: Rusty Balls C10 Club Car & Truck Show, Jacks Back Stage

SEPTEMBER 20-21

• Ruidoso Kite Festival, White Mountain Sports Complex

OCTOBER 4:

• AspenFest Parade and Festival, Midtown Ruidoso & Wingfield Park

OCTOBER 6:

• White Sands Full Moon Night, White Sands National Park

OCTOBER 7:

• Moonlight Hike, White Sands National Park

OCTOBER 10-12:

• New Mexico 4x4 Rally, Ruidoso Convention Center

OCTOBER 16:

DEPARTMENTS & PHONE NUMBERS

Airport 575-336-8111

Convention Center 575-258-5445

Judicial 575-257-9055

Library 575-258-3704

Parks & Recreation 575-257-5030

Police 575-258-7365

Fire 575-257-3473

Solid Waste 575-257-1502

Street Works 575-257-6023

Forestry 575-257-5544

Planning & Zoning 575-258-6999

Regional Waste Water Treatment Plant (RWWTP) 575-378-8417

Senior Center 575-257-4565

Water Distribution and Sewer

Collections 575-257-2386

Water Production 575-257-5525

Water Rights/Watershed (RJU) 575-258-6913

RUIDOSO MIDTOWN ASSOCIATION

www.Ruidoso-NM.gov

From the Desk of RMA Executive Director Tim Duckworth

This summer has been trying for Ruidoso residents and businesses, but we have worked hard to ensure the world knows we are OPEN. Recently, most media coverage made it look like Ruidoso was wiped off the map. Thank you to KOAT in Albuquerque, KCBD in Lubbock, KVIA and KLAQ in El Paso, plus all the other regional media outlets for positive coverage showing a vibrant Ruidoso. The Village of Ruidoso, Midtown, and Mechem businesses are all open for business, and together, we are stronger than ever.

Brewdoso was a big success! Breweries, vendors, and visitors came from all over to experience craft beer, wine, and spirits while the smell of food and the sound of music filled the air.

Looking forward, Ruidoso Midtown Association will host its next quarterly Midtown Mixer in the Fall; the date will be announced soon. All are encouraged to come out and network, and have a bite to eat and drink with Midtown business owners and staff. Rumor has it, a scavenger hunt is in the works for the next mixer.

Preparations have also begun for Midtown Halloween on October 29, 2025. This year’s event is shaping up to be the biggest and best yet! Safe trick-or-treating, coffin races, costume contests, music, and the worldfamous pumpkin roll are just a few of the events scheduled.

Just a reminder, we are still in monsoon season, so bring your umbrella to keep you dry while you hop from shop to shop. Sign up for weather alerts and Village notifications by visiting CallMeRuidoso.com.

Tim Duckworth

RUIDOSO VALLEY CHAMBER OF COMMERCE

From the Desk of Executive Director Deborah Douds

Once again, Ruidoso has experienced a difficult summer, but our spirit is not broken, and we are a resilient community. The Chamber continues to move forward, and we have relocated to our new location at 451 Sudderth Drive (inside First National Bank). We are very grateful to Richie Hood, Market President, and First National Bank for allowing us to office in their building.

In July, we held the 54th Annual Ruidoso Art Festival. This festival brings in artists and visitors from all over the country. One attendee came from as far as Florida to attend the art show. Congratulations to artist Wayne Kerr, who was awarded Best in Show for his amazing oil paintings. Every year, the artists donate a piece of art for our Silent Auction. Proceeds from the Silent Auction are donated to purchase art supplies for the art programs in the Ruidoso Municipal Schools. The teachers at each of our four schools do an amazing job introducing our students to the arts and creating future artists who may participate in the Ruidoso Art Festival in the years to come.

We celebrated our Annual Banquet and Awards in June with a Roaring 20s theme at the Inn of the Mountain Gods. Our Business of the Year was Mountain Air Cabins, which persevered after the fires and flooding last year, and they continue to give back to the community. Our Volunteer of the Year award was bestowed on Julie Cintron. Julie volunteers in many different organizations in Ruidoso, including the Hospital Auxiliary, Community Center, Peace Village Kids Camp, and the Lincoln County Community Health Council. And finally, the Beautification award went to the Wingfield Heritage House Museum. The Wingfield house was built in the 1920s by Ike and Lula Wingfield. The historic home was once a family residence before becoming a hub for local businesses. Today, the house has been restored to its original design and now houses the Wingfield Heritage House Museum. Congratulations to our award winners!

Our businesses need your support now more than ever. The Chamber has been working to let our visitors know that the heart of Ruidoso is still strong and beautiful and that our businesses need them. Tourism is the main economic driver for Ruidoso, and our local businesses can’t survive without our visitors and without you! Make sure you are shopping local and eating in our restaurants when you can. If you are able, be generous when you tip your server.

If you are interested in joining the Chamber and working with us to support our community, please give us a call at 575-257-7395 or stop by and see us at 451 Sudderth Drive.

September 20-21, 2025 • 10 AM - 4 PM

White Mountain Sports Complex

Build and fly your own kite, food & drinks, and kite demonstrations at the White Mountain Sports Complex. Kids can purchase $5 kites on-site, build/assemble them with helpers, and head straight out to fly their creations after.

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