A Village News / Reeder Media Publication
VOLUME 19 | 2020 EDITION
The Fallbrook Chamber of Commerce
Assessor Dronenburg Embraces the
James Orrin Lamb
Celebrates 100 Years pg 134
Fallbrook’s Old Man of the Sea pg 100
Farmer’s Life pg 50
Blue Heron’s Sommers Cherishes 40 Years in Fallbrook pg 128
Community Events | Area Restaurants | Local Trails, Parks & Preserves Area Churches | Local Nonprofit Organizations & Service Clubs | Chamber Directories
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Volume 19 • 2020 Published by Village News, Inc. Publisher Julie Reeder
“December in Fallbrook” Connie Jordan photo
Community spi rit is alive and st rong in our “towns” Fallbrook, Bonsall, Rainbow and De Luz are not cities, but unincorporated communities in San Diego County. As such, they work well enough, although this year has been anything but “normal” so far. After all that we as a community have been through already, it is nice to see glimmers of hope for normalcy. At Sourcebook press time, we are just getting word that restaurants and retail businesses can start opening. We are longing to enjoy visits with friends and family at our favorite restaurants and talk to business owners and friends in town. Yes, it will be nice to experience the sense of community that has been hampered the last couple of months, while staying in our homes and trying to be careful to keep people safe. I am excited to see people smile again, without their masks. While there is fear that some businesses just will not survive the shutdown, I am hopeful that Fallbrook and Bonsall will see a flurry of business. It is the benefit to having a large population that is retired and somewhat comfortable. My hope is that everyone will make the extra effort to walk around and shop locally, to meet with friends at restaurants in town, maybe a little more often, just to help spur business or to continue ordering meals to enjoy at home. It would be truly helpful. It seems like I’m always writing these publisher notes about how thankful I am to be a part of this community, and this year is no exception. I’m thankful for our chambers of commerce and the extra effort they’ve put in during this time. I’m thankful for all the essential workers who continued to do their jobs. I’m thankful for the landlords, like mine, who preemptively called and offered to reduce rents for a time. I’m thankful for our San Diego County Supervisor Jim Desmond and his insistence that we should open as soon as possible. I’m thankful for our health district who initially worked with Village News to get COVID-19 information out in English and Spanish. I’m thankful for a staff who was flexible and continued to work harder than ever to get the news out and keep people connected. I’m thankful for first responders and the Fallbrook Food Pantry, the Foundation for Senior Care and the churches and volunteers who stepped up to make sure people who needed food received it. We may be unincorporated and not a “real” city, but our community is real and as strong as ever and yes, I’m so thankful for that.
Julie Reeder Publisher
111 W. Alvarado Street, Fallbrook, CA 92028 | (760) 723-7319 my-sourcebook.com | villagenews.com | myvalleynews.com | anzavalleyoutlook.com firstname.lastname@example.org | email@example.com
Editorial Stephen J. Abbott Jim Desmond Lexington Howe Helen V. Hutchings Lila MacDonald Rick Monroe Jeff Pack Diane A. Rhodes Sandra Shrader Nathalie Taylor Staff Photographer Shane Gibson Contributing Photographers Nicole Boyd Will Fritz Adam Lanser Jason Mraz Andrew Reeder Julie Reeder Nathalie Taylor Anne Watson Sourcebook Photo Contest Winners Shirley Binn George Compton Julie Compton Jamo Jackson Connie Jordan Margaret Larson Ron Montoya Jennifer Moosa Cheryl Nurse Shirley Poole Sandi Simpson Lead Sales Michele Howard Josephine Mackenzie Advertising Sales Tammy Birmingham Cindy Davis Cindy Langlois Graphics & Production Samantha Gorman Karina Young Support Shelby Cokeley Anna Mullen Stephanie Park Chuck Reeder
Cover photo by Shane Gibson: Fallbrook protea farmer Stephani Baxter at the 2019 Fallbrook Harvest Faire. Please note: Village News, Inc. has made every attempt to verify and document all of the information contained in The Greater Fallbrook Area Sourcebook. If you have information or comments that would help us improve our 2021 Sourcebook, which is now in its planning stages, we ask that you contact our office at (760) 723-7319. We welcome your comments and suggestions. The Greater Fallbrook Area Sourcebook and all content is copyright 2020 by Village News, Inc.
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Table of Contents
Features Timber, Love & Clay – Creating Art From Imagination And Experience Cars Really ARE Catalysts Joel Anderson – Painting with a Purpose An Evening with Robert Conrad Snapshots of Fallbrook...continued on 66, 124, 144 Pre-dating the Arboreal Age of Avocado AP Design & Remodel Assessor Dronenburg Embraces the Farmer’s Life in Fallbrook Home Sweet Home The Land of Milk and Honey North County Fire Protection District, a Tradition of Service 71 The Coal Bunker – One of Fallbrook’s Newest Restaurants Finds Success Amid Pandemic 76 The Friendly Villages Encourage Warmth, Natural Beauty and Community Spirit 90 The Grape Awakening 100 James Orrin Lamb, Fallbrook’s Old Man of the Sea 104 George & Evelyn 110 Temecula Valley Hospital Offers a One-Day Breast Cancer Procedure with Xoft Intraoperative Radiation Therapy 116 Acorn Community Birth and Wellness Center Welcomes New Life 120 Hope Clinic for Women offers Alternatives for Crisis Pregnancy 126 Downtown Retail and Restaurants – Open and Ready for Business! 1 28 Blue Heron’s Sommers Cherishes 40 Years in Fallbrook 1 34 The Fallbrook Chamber of Commerce Celebrates 100 Years 1 38 New Fallbrook Parks in Progress 140 Connections Fallbrook Networking Group Celebrating 25 Years 8 18 26 34 36 38 46 50 56 62 64
Home Sweet Home
New Breast Cancer Procedure
Business Spotlights 13 The Zucker Law Firm 23 Autoheim 54 Youngren Construction 98 Susie & Lo, Realtors 114 Richard Goble, DDS 137 Robert W. Jackson, Attorney 143 Clay R. Sides, Esq.
Events & Guides 30 Community Events 68 Dining Guide 74 Church Guide 86 Nonprofit Guide 108 Hiking Guide 158 Advertiser Index 160 Photo Contest Winners www.my-sourcebook.com
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Timber, ove & Clay
Creating art from imagination and experience by Nathalie Taylor Shane Gibson photos
rt is like poetry. Just as a poem takes on the inferences and complexities of the poet’s imagination and experience, an artist draws from their imagination and experience. Shawn and Sally Weimer of Fallbrook are artists who work in different mediums, drawing on their imagination and experience. Shawn works with wood and Sally with clay. Together they own a business called “Timber, Love & Clay.” The name represents three different aspects of the lives of the two artists. “Timber” represents Shawn’s work building custom guitars; “Love” stands for the love that Shawn and Sally share, and “Clay” represents Sally’s pottery work. Both artists create intriguing works of art. In addition to working in different mediums, what really sets them apart is the fact that Shawn’s guitar crafting needs to be precise or else the guitar sounds fall flat. Sally’s clay work is precise, but her glazing is not. The glazing designs result in pottery pieces that exude emotion and flair.
In their own words, they describe their passion: “As ordinary people we have traveled the world and stood in extraordinary places; our breath taken away as we experience the beauty of untainted landscape. As artists we have returned from those places longing to recreate what we’ve seen with our eyes, with our hands.” The “Timber” Shawn Weimer is a luthier. What does that mean? A luthier is an artist who creates stringed instruments. But for Shawn it is much more than that. It is not only his life’s work, but his passion. He became interested in guitars when he was 18, and in the mid-80s he began to build his own. In 2008, a family tragedy struck and Shawn lost interest in creating guitars. Shawn and Sally’s son died in an accident while he was away at summer camp. It wasn’t until their daughter gave birth to a girl she named Zoe, that Shawn began to
Shawn Weimer of Timber, Love & Clay uses clamps in one of the processes of handcrafting a custom acoustic guitar.
Sally Weimer glazes one of her new creations inside her Fallbrook studio.
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The head and tuning pegs of one of Shawn Weimer’s completed Zoe Guitars.
Shawn Weimer uses a router to create a lip for the acoustic guitar’s binding at his Fallbrook workshop.
live life to the fullest again. That was in 2015. Shawn explained, “Zoe means ‘life’ in Greek – not just life, but life abundant – not just getting through the day, but thriving.” He continued, “After losing our son, Zach, it was hard, but when my granddaughter was born I thought, I know that there is a hole there, but the mourning is over. I don’t want to just survive anymore – I want to thrive. So I started building guitars again
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and named the company, ‘Zoe.’ She brought us life again, and the name ‘Zoe,’ is just a reminder for me to live life.” The process of creating an acoustic guitar is complicated. Shawn’s handcrafted guitars are works of art. Half of them are spec guitars and half are commissioned works. For the commissioned work, Shawn sits down with the musician and discusses the project. The entire process takes anywhere from six weeks to three months. Shawn spends the first three weeks or so acquiring the necessary materials. He and the musician research various woods and discuss the tones that emerge from each of them. The client then chooses the wood, either from photos or from Shawn’s studio collection. Shawn has a great deal of knowledge about various woods and how they affect the music’s tone. When he is working on a custom guitar, Shawn plays the music of the artist who has commissioned the work. Currently, he is building a guitar for a musician in Nashville. The client chose old growth Sitka spruce – an ancient piece. This wood is almost depleted, and only grows on a thin strip of land between Alaska and Washington. It is a pale yellow to creamy white wood that creates a marvelous tone when used on a guitar top. On the treble side of this piece of Sitka spruce, the growth rings date to about 1480. Shawn said that no one can find 500 years of growth any longer. When Shawn pointed to another section of the wood he said, “This is when Kennedy got assassinated.” After Shawn told his client about this particular piece, the musician replied, “It’s a song ready to be written.” Shawn uses unique and rare woods that are grown throughout the world. A favorite is amboyna burl from Southeast Asia. The color of an individual piece can range from flames of deep reddish brown to creamy white. Quilted maple from Eastern Canada is quite expensive and has a cream tone and a wave-like appearance. Redwood burl is rare and creates a mellow tone when used on a guitar. Shawn also uses bubinga from Africa, which can be a reddish-brown hue with a mottled effect. “Even koa wood from Hawaii is getting rare and hard to get,” Shawn explained. “The finish makes it beautiful. When it is www.my-sourcebook.com
finished, it has an effervescent sheen to it.” Koa, a mostly reddishbrown wood, grows only in Hawaii. It is becoming rare because the trees are protected, and only dead trees can be harvested. In creating a guitar, the first part that Shawn builds is the sides, which is the most challenging part of the process. It is difficult to bend wood, and certain woods are even harder to bend. Bubinga is one of them. It may start to crack when the bend is deeper. When Shawn creates a curve in the wood, he uses a wood-bending machine. This machine heats the wood to 400 degrees, which loosens the fibers. The loose fibers enable him to bend the wood. When finishing a guitar, Shawn even does his own inlays. From inlay on the fretboard to the headstock logo – it is all done by hand. When he inlays his guitars, Shawn uses the iridescent part of an abalone, as well as mother-of-pearl pieces from other mollusks. One of the last procedures of the process is creating the “nut” and “saddle.” The saddle transfers vibrations to the top wood of the guitar. Shawn carves his own nut and saddles in camel bone. The final step in the process is the intonation – where he makes adjustments in order to precisely tune the instrument. Shawn goes through a lot of strings when he works on the intonation. He takes them on and off – sometimes 10 times. Every guitar that Shawn creates is intoned perfectly. “The hardest part of getting a guitar to sound good is the intonation,” Shawn said. “For a working musician that is their life. It took me six months to get it down.” How does Shawn feel when he completes a guitar? “It’s surreal. It’s like I ran 10 marathons,” he said. “I have to fight for every
single one to bring them to life.” Shawn said he tries to deliver all the guitars personally. “It is hard for me to put a rare guitar in a box and then ship it,” he said. Soon, Shawn hopes to deliver a guitar to a musician in Nashville. He knows and trusts certain airlines that are guitar-friendly. The cases he uses are handmade by the Hiscox Cases company in England and are able to withstand 1,200 pounds of force. With guitar in hand, Shawn will board a flight to Nashville with four months of hard work behind him. It is a labor of love for him, though, and Shawn is already looking toward his next creative adventure. Find more information on Shawn’s handcrafted guitars at: www.zoe-guitars.com.
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Shawn Weimer plays one of his completed custom acoustic guitars.
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Sally Weimer of Timber, Love & Clay inside her Fallbrook pottery studio.
The “Clay” Sally Weimer works wonders in her Fallbrook studio. With shelves of completed projects, projects in transition, a wheel, and a kiln, she creates stunning pieces of glazed pottery. Her website describes the work as, “One-of-a-kind artisan pottery and nature inspired pottery.” What makes Sally’s pottery different is her innate ability to create glazes that represent various places where she has a soul connection. Her lines of pottery are outdoor-inspired. Moonlight Beach, Moonstone Beach, La Jolla, and Carlsbad Flower Fields are just a few examples. The pottery pieces that represent each of those areas are inspired by the places named. Each piece is unique.
Finished pottery set created by Sally Weimer of Timber, Love & Clay.
Sally glazes with a vengeance, creating an outdoor vibe on each piece. The colors of each area are captured with glazes in an amazing representation that reminds the viewer of that particular spot in the world. I am partial to the La Jolla line, but they are all beautiful. In the La Jolla pieces, Sally captures the turquoise and light blues of the sea with flowing glaze. The drips also resemble waves, which is an effect that Sally works hard to create. “People can’t find this (elsewhere) – people have never seen this combination,” she noted. Glazing is a difficult process because the colors of the glazes are entirely different before they are fired. They change color in the kiln – with the heat. Due to this fact, the glazes are tested on small
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pieces of pottery. Then, she can get an idea of what the final color will be. Sally refers to the glazed pieces – like she would a color wheel – during the glazing process. Most of her pottery pieces have multiple layers of glaze. Some pots have as many as seven layers. The glazing is the most time consuming part of the entire process since Sally applies the glaze by hand with a brush. Many potters dip their wares in a large barrel of glaze. Also, each glaze color needs to have drying time between each coat. Sally experiments with the glaze until she gets the look she wants. It has taken her almost a year to get her current glaze combinations to where she is satisfied with them. Her glazes create incredible drips and strokes of color. “It is very imprecise and very unpredictable,” she explained. “Part of that is the glazes I use; I purposely use glazes that will drip and create their own art.” How does a piece of pottery evolve? Sally starts with a ball of clay which she “throws,” or creates, into a piece of pottery on the wheel. She lets the pot dry for a day, then places it back on the wheel to trim it. She may give it more shape during this process. Before firing a piece she affixes a foot, then stamps it with her logo. Creating ceramic art is a long process, with one day of throwing, another day of trimming, then – depending on the weather – it takes anywhere from five to seven days to dry. After the pots dry, they are ready to be placed in the kiln and fired at almost 2,000 degrees for 12 hours. The fired pots take a day to cool. Glazing a batch of pottery takes at least a day, then the pots are fired again, some at an even higher temperature. How does she know when a piece is completed? Sally said she has learned though practice. She also refers to her extensive notes regarding which glazes she used, in what order she applied them, how many coats, what temperature, etc. “It’s like a recipe,” she said. Sally follows her recipes, but also follows her heart – that is why her artistic pieces of pottery are so stunning. Sally studied English and journalism at Whitworth College, in Spokane, Washington, but her segue into a career as an artist was her 20-year career as an art director. Shawn and Sally owned a successful advertising and media production company for over 20 years. Creating clay works of art became a full-time career for Sally about four years ago, however, she said she learned to throw and glaze pottery in high school. It has only been recently that she has had the inspiration to create pottery full time. After the death of her son, Sally was grieving and had a deep grief that stole her inspiration and desire to create art. But, through time, and the birth of her granddaughter, she was once again inspired to create. Find pieces of Sally Weimer’s hand-glazed pottery collection online at: www. timberloveandclay.com. Her works are also found at www.etsy.com/shop/ timberloveandclay; as well as www.facebook.com/timberloveandclay.
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Tom Ferrall Kim Harris Staff Writer Managing Editor threats sent via bombarea Bogus Bonsall in a rural personnel at A plane crash email to late has claimed High Schools of Sonoma County Fallbrook resident,in a long night and Fallbrook the life of a March 22 resulted County and San Sonoma according to the for school administratorsdeputies. Coroner’s Office. 75, County Sheriff’s DiegoMorrison, came threats, Carleton Henry the which of a bomb when The killed of Fallbrook, was aircraftaddress from wingemail part fixed the believed to be Mooney M20student, were crashed in the 3600 hoax as deputies he was pilotingof a “swatting” had Lane in Petaluma that block of Manor 6. the student determined Friday, Aprilwith emails. the evening ofnothing doloved,”the sent whattohe “He died doing as I understand “Swatting, son, Jim Morrison or bogus Carl Morrison’s is a and died it, big hoaxhemessage law enforcement said. “He lived message to get to watch big.” to a place and to Jim Morrison, Accordingpersonnel place,” said Lt. takehad pilot, action the of the accomplished Carl, an two only commander Moreno, and was Mark just taken off the substation. Fallbrook airport when Sheriff’s the swatting miles from the “Whoever is doing crash occurred. know,” Jim “That’s all we flew BOMB, page A-8 to “He see up Morrison said.
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Volume 22, Issue
wildfires time for football for
and operates Faro Trupiano ownsFallbrook, so in three restaurants he is a big fan that it’s no surprise Festival. of the annual Avocado is the busiest “It definitely said Trupiano, day of the year,” also his best day adding that it is a lot of foot financially. “There’s don’t normally traffic that we So, yeah, we see in Fallbrook. the Avocado definitely welcomearms, for sure.” Festival with open
Moe Yvette Urrea County of San Diego Office Communications
saw three San Diego County alone that in July significant fires including resulted in evacuations, in significant one that resulted Joe Naiman property loss. fire season Village News Correspondent There’s no doubt and in Southern has a is here both Besides the Accretive Investments Northern California. contained for its Lilac were revised proposal and the wildfires that were recently Hills Ranch development, locally, firefighters 10 major fires Commission county’s Planning hearing battling more than the Carr fire will hold a preliminary in the state, includingCranston fire a new full Jeff Pack the to determine whether the in Redding and Writer be needed on the hearing will in Idyllwild. “It definitely is a reminder that Diego Sheriffrevised project. e P l a n n i n g These fires are According to San and that Detective day of the year.” During th busiest owner fire season is year-round Fallbrook Substation regarding March 23 meeting to be prepared to Trupiano, restaurant his casesFaro Commission’s all residents need hits their area. Steve Ashkar, voted 6-0, with fire two Fallbrook area a the commissioners react in case a the burglaries of been suspended absent, to have that mean specifically? of have does plenty Michael Beck What is businesses or special to assess their Although there available at in Residents need hearing at a regular determine with no leads. fair-type food now rather than would morning county hours readiness plans emergency. The meeting which In the early Coffee Festival, attendees changes to the an the Avocado for the middle of do whether substantialexist and would of July 17, Fallbrook Kitchen out of the sun list of things to looking to get following is a previous proposal Company and Brooktowntheydrink had and some quality hearing. Public a cool way into Coffee confirmed and consider. require a full and disaster their family the preliminary food make First, review the needed. Trupiano been burglarized. testimony at expected to take all of if photo operandi) Gibson is local inestablishments. Shane (modus plan or create one evacuate with and he “The hearing, which taken Ashkar saidthem to Brooktown Shane Gibson photo will be limited “He lived big welcomes get their picture (139 S. Be prepared to the cases is similar,” place in late spring, and Coffee notice. Practice preseason football they host Del Norte Village News. an impressive avocado, died big.” substantial changes Social only minutes’ an email to the Kitchen run his route during in America,” Smith, along with when to whether any son Fallbrook. in hooded 127 West the family. Steve and Mary Gross takes off to football season Friday, Aug. 17, Jim Morrison, and of small town“Two male suspectsMain Avenue), evacuating with Festival in downtown items Elder Street) e warrant a full hearing. High receiver Will streets in said when asked precautions (127 W. Fallbrook the 2018 D-3. taking House er 2015 th at the 2017 Avocado Are all the necessary hitting the downtown so MacDonald Bistro (located The Warriors open For more photos, see page sweatshirts, In Septemb the Avocado covering Italian an evacuation quite a bit. voted 4-3 of the morning practice, July 31. Trupiano’s gloves and is 7 p.m. what separates by wearing handy to take when the wee hours are (northern) California Tom Ferrall Planning Commissionconditions Stadium. Kickoff more than was raining from other festivals. The burglaries at 945 S. Main).at Fallbrook with TaraItBurke often when it is called? the Avocado the event that features promptly Festival people wasphoto their plan in Staff Writer whatfaces. would to recommend begin is estimated that to 100,000 breaks; theyItrummage 6-year-old portion a storm that he the general plan “I think that’s simple glass Is there a contingency – the 450 vendors can of up during the 4- to B-1. or there was the approval of away withinside times of the day, a coupleattracts people are He didn’t take plan, rezone, and eggs as they can usually come around and photos on page the for Festival place for different Close to 100,000 downtown 9 a.m. fly back home. very careful. He registers.” amendment, specific use permit, Festival is quaintness of downtown to pick up as many Spring Hop March 23. See more to downtown Fallbrook breaking out while people visit and target cash major such as a fire The Avocado Children scramble minutes chances, he was expected to are at work Coffeebusinesses capitalize shop owners. held in and local the tentative map, REINS’ annual in terms of his April 15, for some friendliness of plan for 608 acres of the Egg Hunt during of many festivals some family members Brooktown Kitchen was very systematic Fallbrook Sunday, and habitat loss Festival, one – there’s the It’s still small town America.” Center/ the event. on described said Seana Martin or school? North County owner the cautiousness.” the annual Avocado of avocados casea and very busy day,” The on the Bonsall/Valley in her“It’s said his father Festival in Vista, showcases the Add in the appeal of eating thing similarisactivity Jim Morrison Joe Naiman he an event that and its people. Strawberry was, they Howard, owner page A-9 Escondido border. meaning Street Faire and weird Heather rated, Correspondent seems like everyone “The News proposed 1,746 – and added, Village see WILDFIRES, was instrument days “Friendly Village” CEO of the Carlsbad Village Days to name – it these That project of 903 Harbor page A-10 avocado toast MacDonald, A-9 consisting Oceanside BOOST, Lila has holds page see residences San Diego page A-9 of Commerce, a few – and it more than see CRASH, A-12 detached homes, The county of Fallbrook BURGLARIES, which Chamber see page single-family attached homes, volunteers legislation see PREVIEW, more than 150 help out it own. endorsed state said than rather see a glimpse 164 single-family “You get to would allow counties from the community some page A-12 documentation the Avocado Festival, see HEARING, the state to issue finance to with required by lenders homes or manufactured mobile �������������������������A-2 parks. Announcements �����������B-9 homes in resident-owned �������������������������A-2 County Board of Announcements Art ���������������������������������������� -5 The San Diego -2 March 14, to voted 5-0, Business ���������������������������������������D Business ���������������������������������������B Supervisors ���������������������D-4 ������������������D-11Administrative Business Directory Business Directory �������������������������A-2 -3 to direct county Chief-8 Announcements -10 Robbins-Meyer a Community Calendar ���������������������������������������A Calendar ���������������������������������������A 8 Officer Helen working to 8create which would Business ������������������������������������C the county’s state Classifieds ������������������������������������BClassifieds ������������������������������������D���������������������C-8 draft a letter to board’s Facilities District tax to pay for Joe Naiman Business Directory ������������������������������D-9 expressing the A-2 Dining & Food������������������������������C-9 The grassroots Dining & Foodlegislators -4 B-10 Bill 1943. include a special regular Village News Correspondent ��������������������������������������D BONSALL – Calendar ��������������������������������������� -8 not funded by the would support for Assembly Education pass the Bonsall Education����������������������������������� resident-owned of services campaign to revenue Classifieds ������������������������������������B the creation������������������������������B-4 “It helps those in and Safety Bond Entertainment ������������������������������B-6 property tax. The difficultly A hearing onEntertainment Student Success District��������������������������B-2 through a Joint ��������������������������B-3 that are having Dining & Food������������������������������D-5 Facilities -4 & Fitness relieve student parks be distributed Health & Fitness a Community Health Measure and lly financing,” Supervisor Meadowood�������������������������C-2Facilities Agreement ����������������������D-10 Education��������������������������������������D g i s o ff i c i a securing Home & Garden Home & Garden for Pardee Homes’ ����B-6 o v e r c r o w d i n more than 100 ����B-8 place, Community the collection will take Dianne Jacob said.-5 and Safety Entertainment ������������������������������B-4 ���������������������������������������� which stipulates development Legals Legals���������������������������������������� -8 underway, with ��������������������������B-2 their support San Diego County process as well as the distribution The state’s Health for owners Health & Fitness May 9, at the Obituaries �������������������������������������C residents pledging Obituaries �������������������������������������D �A-5 process �������������������������C-1 Center. ���������������������������������������� controlled funding Code provides a �A-5 Home & Garden Administration Opinion for the locally �����B-6 Board process.Community Facilities or manufactured Opinion ���������������������������������������� County homes the ballot this of mobile The �����������������������������������C-2 The San Diego Legals��������������������������������������� measure on -8 documentation allow for the Real Estate �����������������������������������C-2 oted 5-0, r s vEstate oReal homes to obtain District would special taxes: Log���������������������������������C-8 o f S u p e r v i s Sheriff’s November. Obituaries �������������������������������������A residence from ��A-5 Sheriff’s Log���������������������������������D-5 of three ����D-1 at the outpouring set the hearing collection ����D-1 to convert the “We are thrilled seen for this one for March 28, to Sports ���������������������������������������� Bob Gonsett photo that the to real property, Opinion ��������������������������������������� 2 finding Sports ���������������������������������������� county services, which �������D-6 �������D-6 personal property one for after it ignited, date while also Wine���������������������������������������� of support we’ve already,” said - of Drive. creation is Real Estate �����������������������������������CRock fire shortly photo Velasco���������������������������������������� flood control services also serve AlejandroWine page A-12 Station 2 on Winterwarm assessment district’s produced by the important measure parent and the project’s ENDORSE, of supervisors Sheriff’s Log���������������������������������A-8 see plume of smoke North County Fire a security scope �����D-1 county is the in San Diego Todd Benton, a local the Santa within This photo of a giantfrom south-central Fallbrook, near for Safe and rainbow” from the scale disaster, anyone Impact Report. Sports ��������������������������������������� with them; the photographer ��������D-6 toll free 2-1-1 Volunteer Chair is Environmental to evacuate. saw “the most beautiful July 28, was taken 22 brought rainbows County can call to heaven.” with Strong Bonsall Schools. “This wait for a call Wine��������������������������������������� Utility District, who Rains on March way to phone lines get from any phone to speak resembling the gate is a great Fallbrook Public and educational So many times Steve Abbott is out and find out the latest all about the safety guard, working for parking lot. He said he saw “something our Facilities District Chief County into Fire Protection District burned over, power someone and children, and “A Community North well maintained about evacuation success of our service is even Margarita trail head community is and sometimes cell disasters. For information pet resources, etc. community clearly recognizes park, planned 28) this (July public ensure areas, shelters, month’s Rock fire reminder unreliable during public trails, a Last that.” enforcement and facilities.” Darcy Kuran photo High School the future including as an important prepared these reasons, law to a Cal and treatment serves Bill Currently, Bonsall left to right, Horn to be make door-to-door campus NOTES: According of the Month are, Sebastian Winfield and Juliza stormwater drainage Supervisor on the Rock is crammed onto the same creating of the importancewhen told to do fire personnelutilize loud speakers, The April Students Carner, Fire incident report notifications, homes in as Sullivan Middle School, to evacuate, and Gutierrez, Nathan As to evacuate information about fire, approximately 100 Esmeralda by and distribute by during a wildfire, Creek Road significant safety concerns. social and but issoadministered Sandia for the rigors and school board of to be ratified through the himself area as Mendoza. the readied Road were current Bonsall elementary high Facilities quickly. of Public the nation are evacuations the negotiations, Department next level.” and board of supervisors Rock Mountain development, “A Community to ensure the county’s suchFires separate demands of the traditional media. it is a across lease High School children reach middle loves the the new site neighbors and the subsequentthe purchaseTom andFerrall as a great way will only burning at historic of facilities and for life and require is Works, and - now for fire Berg said Carner We also encourage to remain evacuated. Fallbrook regularly center math District is StaffinWriter and one seven The community school, overcrowding end of its useful June 2015, the constructioninto the system. The action, for RCS support an evacuation of solving difficult less predictably. for to check on each other, this planned into the future legal district medical services. In if served as agencies get worse. of sites rates, and – a challenge integration replacement. is expected one site on Camp Joe Naiman risk another Among the cooperating that was responsibleCarr alert, and to self-evacuate authorized the well maintained trails, a public and emergencyfor talented individuals Rock problems. Foursites areas including county services “We just can’t two tax “firenado” strong problem at the county supervisors Department system completion unsafe. Citizens coming together to work the a tremendous Village News Correspondent fiscal year 2018- Pendleton and one ormathematics including public “He’s really a and The initial commented Amanda of the six deaths one such residents feel foursingle-family San wizard,and a potential informed during fire were multiple fire agencies Lilac Fire,” a parent of two at to to occur during plans to use these park, and stormwater drainage director of the county’s be $466 per northeasta quiet is but just scholar per multisolver, and he can also stay in Redding San Diego Maldonado, San Diego will of Purchasing and Contracting giver, fire$349 Supervisor would and 2019. seven in unincorporated honored as the strengths to fix the world’s emergencies through from the north zone, The County of “We barely residential unit example. and is treatment facilities,” golfer – were unit. The base after receiving large scale pro actions 12.9-acre parcel issue a request for proposals Phase III includesof those Diego County. Bonsall Elementary. for April website: www. County Sheriff’s Department of that to Berg said. “He board a family residentialcontrol be acquiring a behind each of the Month Bill Horn said. those kids off Two June 2017 Students the existing RCS, the county your the county’s will be used for om. flood Stayingservices subphases, so be exercised breakfast, problems,”in biochemistry, and One 5-0 National Forest that got all of order will put in Pala which were lucky.” In January 2012, the 384-acre tax to fund desired sites. System to replace sdcountyemergency.c disaster Cleveland interested may upon successful single-family a special recognition Church. showed solving an evacuation atagreement per campus then; we add students to award a contract determination subphases Motorola and the addressed The incident report would be $295 life at With such aggressive a lease April Regional Communications to wants to do research To get the latest to your supervisors approved at North Coast risk. he 5, which personnel multi-family approved and 28, not per “Continuing vote July of the Navy Carner, Esmeralda genetic inconsistencies.” negotiations worked and individually. unit and $221 fire behavior, rescue is often are information “pushed” at 7:30 p.m., radio facility. is in an area that 150 Meadowood development, Nathan County Board of a fair and reasonable price ’s department single-family unit. with the Department a campus that Carner is not Onofreand Juliza Mendoza of so that you don’t working the Rock fire totaled routes The San Diego even if resources required sheriff to identify potential will include 397 Berg said that mobile device facility on San Facilities dwelling suitable evacuation said to seek possible Gutierrez five water tenders, voted 5-0, March to amend the contract as and together the for a radio High School and only part of the school’s academic homes, 447 multi-family The Community into seven to visit a website you can with 22 engines, one hand crew lacks problem,” of of Supervisors to services will provide A Peak at Camp Pendleton, available. member Fallbrook Union High a fire, the have compounds the the purchase for an elementary District is divided sites which owner Jon team, he’s also a to reflect changes the Rock official information, county four helicopters, Earlier in the Winfield of Oasis 13, to approve vote authorized andrecent units, 13 acres the During the Sebastian allocation subject required geographic coverage. First Service Fallbrook businesssignificantly of celebrated for their decathlon the other 5-0 made 139 out and he reached no-cost dozers. will be built by citywere totaling 73.59 acres, department the property fromappraised value and funding download the application, SD and three of the swim team acre varies option with the while school which District, zones undeveloped Sheriff’s tankers were Large, “This plan of the Sheriff. radio facility currently operates School the air meet of School contract four out the approval radio students in AlertSanDiego, mobile for of new in and to the through is for Financial emergency the state championshipdemanding Bonsall Unified land, 128 acres tax per The highest rate Power Station was awarded to construct aachievements contacts Apple or afternoon, reduces the number the Water at the Encina is scheduled to Carlsbad successor to “reverse Emergency, on any Motorola Solutions 2016. also in action. theinitial four acres of park space, 47 acres by zone. of $525,000. city’s Ellery competing in which withisan classroom. only June Regional at risk.” facility on that RCSwas the first student to Carlsbad, which supporters 8.12-acre zone The the contract in “The new of biological open android device. in 2018. The per acrecountywide butterfly. 9-1-1.” Overall, Carner includes three space, 5.9 an Countless localfor the varied who prefer a of $13,592 all the students System is critical Reservoir property. willand he was introduced phones have been The RCS upgrade agricultural open wastewater assessment Finally, for those $8,595 Carner – as did system be decommissioned is expected Communications andmobile 527,000 We be saluted, on Camp Pendleton that also tout the bond during a large his speech of and a it will and increasing phases. Phase I was the area decommissioning by the teacher for county services with AlertSanDiego. of the facility 40-foot audience low-tech resource honored – began to improving the miles of trails registered control services. educational opportunitiesBonsall capabilities design and planning phase, which to result in the removal which utilize a 40-foot by to theto people not to the the Student of plant. Debbie Berg, who per acre for floodalways students. per acre stack 2018 designs, communications Road adjacent $3,167encourage nominated him, her calculus AB by thanking create for local property tax The lowest rate of his teachers, treatment responders across MONTHLY detailed technical which aced 400-foot-high exhaust their own high per site, Carner safety off Skyline Rescue 21said The 1-percent Month committee, his family. He TRAFIC between our first Supervisor Bill included to cover YEAR children need meet the demand and identification provides public services and $2,003 and is currently Coast Guard PUBLIC be sufficient TOTAL to Guard radio FIRE last year and the community all jurisdictions,” purchase of this project planningfacilities. Phase currently needs applies County for county either will not school campus TO coverage to surrounding is within the Coast class calculus 2. MEDICAL like science, will be attending Los the county, San Diego or North acre for flood controlMonth SERVICE COLLISION/ of new radio of the radio Horn said. “The multiple coastal communications compound. taking top said he for key subjects RELATED in ensuring District RESCUE arts and DATE 29.57-acre zone. to communities, and the Pala is one of the my the University of California RELATED ensure Flood Control II is the implementation District to a property is instrumental technology, engineering, in identified to Diego to study County staff identified“Nathan throughout the new technology at existing The zones correspond for sale. that I have taught “He Angeles or San to County Fire Protection the sites were coverage for those listed areas and 3522 radio coverage students will be needed consisting of 476 A-9 Berg said. parcel which was residential planning includes services which RCS facilities, the new radio continued 35 biochemistry. years teaching,” region.” The county see PLEDGE, page the world and try of 139 3637 The parcel currently24 a pretty two impressive resume. page A-12 serve Meadowood. have been “I want to help procurement 545 22 The Regional Communications software, areas.November 2016, the board of a single-family househasand has taken but that wouldn’t 41 280 see MEADOWOOD, allows emergency system hardware and In towers. and Pardee Homes a 4.65 GPA. He class we to solve problems 170 Jul-2018 He has System which of the existing supervisors exercised a contract AP 15 agencies to at wireless communication single honors or He’s even 319 page A-8 everyA-12 and public safetyeach other was the replacement Jul-2017 school. with the new equipment option for facility improvements see STUDENTS, see PALA, page offer at the high communicate with The County hardware dispatch site in southeast class. He has migration of 1995. the Harmony Hill rized begun an AP statistics established in the participating and the and user radios E s c o n d i d o a n d a u t h o III is of San Diego and that the RCS center equipment system. Phase agencies realized approach the to the new would eventually
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Residents pledge support to school bond
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THE POWER OF SOLAR Professionally & aesthetically installed solar systems by Mark Kirk
Real Client Testimonials! “We recently moved to Fallbrook and we were fortunate to have purchased a beautiful home built by Mark Kirk in 2012. We had many questions about the house and Mark was exceptionally helpful before and after the purchase. We are very particular about the construction quality and finish, the workmanship is superb throughout the house. Prior to purchasing the house we hired a well known building inspector to do a thorough inspection. He felt it was one of the best built houses he had ever seen. Mark installed the original 22 panel solar system in 2012, but we wanted a bit more energy production throughout the year. We contacted Mark’s company to install 14 new high output solar panels. Dealing with his company was almost unbelievable, he was the least expensive of multiple bids, and I would have paid more knowing Mark’s quality of workmanship. Mark gave us sound advice on the components and system layout. Installation of the new solar panels started the day after we signed off on the system. He was there every step of the way until the system was finished. The installation took 5 days including submission of construction documents, permitting, submission to SDG&E and county sign off. Unbelievably quick compared to multiple solar companies we contacted who were quoting us 2-3 months to start work. The new solar panels were thoughtfully and aesthetically placed, all materials were top notch, and the install could not have gone any smoother. Power production exceeds our expectations, we have more than doubled our power generation. With the recent hot weather we can now run our air conditioning as much as we want, and we are still accumulating a power credit each month. We see this as a very wise long term investment, along with it benefiting the environment. We highly recommend Mark’s company to anyone wishing to build, remodel or install solar. Working with Mark has been fabulous, and we are so happy with our new solar system.” – Mark & Jeebee Jacobs, Fallbrook
“We had talked with other Solar Companies and all seemed pretty set on placing the panels on the roof of the house. We also looked at placing them on a detached barn at the lower end of the property. We were not crazy about either option. We then read about Mark’s Solar business in the Village News Sourcebook and had been reading about him in the
Village News so we decided to give his Company a look at this job. After walking the property for about 10 minutes, Mark explained that neither the house roof nor the barn roof offered the best orientation towards the sun to get the maximum production for investment on the panels. In walking the field he asked, “What is wrong with this location?”. We really liked the idea; however it appeared to be a lot of work. The location was in excess of 200 feet from the panel and there were a lot of heavily rooted shrubs, a tree that had to be removed and sprinklers that had to be re-routed. Mark said not to worry, that his contract was all inclusive and he would remove the shrubs and trees, re-route the sprinklers and hand dig the trench to the Panel. He also assured me that he would make it “blend” in to the landscape as much as is possible. Other than my assistance that was needed to troubleshoot a sprinkler issue, Mark’s crews took care of the whole thing. He regraded the area to make the array fit, installed filter cloth beneath the entire array and a hedge across the back of the array that was high in the air. The plants will grow in to a solid hedge with a small opening left to access the breaker box at the array. Cabinets had to be removed in the garage to avoid placing an ugly subpanel on the outside wall. Mark removed and re-installed the cabinets. I questioned how Mark could do all of these extra things and yet he was still competitive with the other Companies I had talked with. He explained, “I have no Salesman to pay and no Field Superintendent to pay, as I enjoy handling this myself, so I pass those savings on to the job.” We dealt with Mark personally from start to finish and he came on the job more than once every day from the time started until completion. We highly recommend this Company.” – Robert and Janice Parigian, Fallbrook
“We saw Mark’s ad in the Village News, and knew several of the other clients that he had installed solar for. We did our homework, and got five bids from different companies both big and small. We decided to use Mark, not only because we wanted to support a local Fallbrook business, but also because of his excellent reputation. Once the plans were submitted, the job itself was actually completed in a matter of days. He hired a tree service to cut back and remove any trees that were shading the roof area for the panels. He ran all of the wiring and conduit inside the walls so that nothing was visible on both the interior as well as the exterior of the house. Any drywall that had to be removed was patched and painted and looked better than before! We received an additional bonus when Mark’s crew surrounded the entire array of solar panels with a pest control screen. We had not seen this on any other solar jobs from other companies, and it trimmed off and finished the job beautifully. We love our new system, and the online monitoring of it is great. We would highly recommend this company for your solar or remodel needs.” – Roger & Amy Moynihan
“We have known Mark for many years now as he owns the building adjacent to our business. He has performed minor construction projects for us over the years and we have always been very happy with his work. We talked with several solar companies before deciding that Mark was the best fit for us. We needed a new roof and contracted with Mark’s company to install a new roof and the Solar. He started the job almost immediately and was finished with the roof and the solar in 10 days. We received the permission to operate the solar two day’s after the County signed off. Another reason we like Mark’s company so well is that he either always answers his phone or returns his calls right away if not available to answer. He also sells and supervises his own work. He oversees every detail and is on top of every job every step of the way. We get great big smiles every day when we look at our electric meter running backwards. Performance by this company is excellent and we recommend Mark’s team for anyone needing solar or construction work.” – Steve & Gail Jones, Fallbrook
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Cars Really ARE Catalysts by Helen V. Hutchings, Contributing Editor Avanti Magazine
teve LeFevre of Fallbrook has been a car guy for as long as he can recall. His dad, W M “Doc,” and mom, Mary né Heilig, met at the Johnson Ford dealership where they both worked; he in sales, she the bookkeeper. Steve was four when Doc and Mary went into business for themselves with
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their small-town auto franchise selling DeSoto, Plymouth, and Willys. By 1941, Doc, having become enamored of Nash offerings with its features of unitized body construction and folding seats that turned the rear area into sleeping quarters and, oh yes, the Weather Eye heater, became Brookings, South Dakota’s Nash dealer. By the date, 1941, you know the realities are soon to change— even in small-town America, which with under 10,000 in population, Brookings was then. Orders and edicts to support the war effort curtailed car sales and instituted gas and tire rationing. When America declared war, Doc and Mary had two 1942 Nashes on hand that they could not sell. Ever innovative, they became distributors of The Minneapolis Star-Tribune and Sioux Falls Argus Leader newspapers which was considered essential work to the war effort and thus granted them special gas allowances. They made use of those two Nashes, one a 600, the other an Ambassador, putting them to work—ultimately they drove some 150,000 miles in each—to ensure their customers were always up to date on the news. Peace returned and gradually new Nashes arrived at LeFevre Motor Company. In 1949 Mary’s brother Chester came to work as a salesman. Subsequent sales indicated the effectiveness of Chet’s techniques. By 1951 county records show about 500 new car sales, and Nashes sold by LeFevre Motor Company were 20% of the total.
[Above] Over 30 years Steve and Ellen LeFevre’s Mission Motors conducted over 5,380 vehicle transactions, gaining an extremely loyal clientele numbering some 3,000. Significant details in Ken Eberts’ painting include the historic brass bell in the marquee sign and antique gas pump beside the building. The cars shown are ones that have been special or significant to Steve and Ellen starting with the white ’64 Avanti in foreground, the car he drove in hometown Brookings, SD while courting Ellen. One of Ellen’s first cars is in the background, the black ’56 T-bird. Adjacent is a yellow ’90 Nissan 300Z with Ellen standing beside it. There is a gold ’72 Citroen SM (Super Maserati), that year’s Motor Trend “Car of the Year.” Mid-lot is an azure blue ’79 Ferrari GT4, on the rack a 1990 Chrysler Touring Coupe body by Maserati; then a cranberry 2002 PT Cruiser and a red 2005 Corvette ZR6. On the street is a ’53 Nash Healey Roadster and behind the Healey is a 2002 Maserati Corsa Coupe.
Dennis and Judy Polaschek’s 1964 Avanti, which started life as a 1963 “dealer demo” at LeFevre Motor Co. Despite storage inside a garage for years, the interior looks near pristine.
By the time Steve was in his late teens, he had been actively working at the dealership, learning the business during nonschool hours for a number of years. Among some of his favorite memories are the trips to “ferry” cars from Nash’s Kenosha, Wisconsin factory or big city Chicago to Brookings. Some of his recollections are worth sharing: Dad would give me $20 for my hotel fare and a Standard Oil card for gasoline. Mom would hand me a sack of food because it was deemed too costly for me to eat in the dining car of the Chicago North Western Railway. Following my train ride to Kenosha and later Chicago, I would drive cars back to our town to be sold. In 1951 I enrolled in the University of South Dakota in Vermillion, about two hours from home, from which I earned my bachelor’s degree in business administration. A couple of years of military service followed that. At the dealership, Nash sales were gradually declining, and Mom, Dad and I were considering options. Mid-decade, Dad surrendered the Nash franchise and signed on to represent and sell Pontiac for 1956-1957, then in 1958-1959 for Lincoln and Edsel. When I returned from the service in May 1959, we could see Edsel was in trouble so we also signed on with Studebaker. In 1960 we sold 48 Larks, two Hawks and a truck. Sales for 1961 were similar. The restyled 1962 Hawk was a looker, but we were able to sell only two. Then there was the advertisement Steve dreamed up that ran in the Brookings Register. Again, Steve tells the story: My first taste of advertising success was when I dreamed up “What kind of man drives a____?” My first go with it was the Lark in 1961, and in 1963 the full Studebaker name with lots of SOURCEBOOK 2020
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Steve and Ellen LeFevre in March 2001 when they attended the invitation-only event at the Loewy house in Palm Springs that was sponsored by the Raymond Loewy Foundation and British American Tobacco.
Proud of the family name and its heritage, this LeFevre family crest was made part of the dealer “tag” that was mounted on the rear of every car the dealership sold.
real customer cooperation. About two weeks after the ad ran we got a letter from the D’Arcy agency in NYC, Studebaker’s national advertising agency, and our newspaper got one also asking for 2,000 reprints of the ad and permission to use it. Subsequently every Studebaker dealer received a copy of the ad and a letter urging dealers to use this type of ad. Needless to say,
I was thrilled. But I found myself wondering where I’d gotten the idea in the first place. Then it dawned on me. As the saying goes, there’s nothing original; my thought was a plagerization from Playboy. Hugh Hefner had asked “What kind of man reads Playboy?” Of course, all the young men of that generation read it for its wonderful articles.
The LeFevre Motor Company building in Brookings, South Dakota, at it appears today.
Upon the occasion of Steve LeFevre’s 80th birthday in 2013, Ken Eberts did a quick color sketch commemorating the “blow out” of the 1963 Avanti’s rear window glass. Happy Birthday indeed!
In 1963, Steve formally became a full partner in the dealership, and when the franchise agreement was signed with Dodge in January 1964, he was the signatory, making him the youngest Dodge dealer in the U.S. Doc would retired three years later but not before Studebaker introduced Avanti with which father and son were immediately enamored. Steve clearly recalled his own first look at the Avanti when he attended the spring 1962 Avanti Airlift dealer introduction, which was held about 200 miles from Brookings at St. Paul, Minnesota’s
Holman Field. He recalled that seated in the bleachers on cushions emblazoned with “Avanti,” the excitement was palpable. “As the Avantis emerged from the C-82 and the styling and engineering presentations were made, the air was electric,” he said. “All any of us could think was “I’ve got to have one of these futuristic machines!” As soon as the paperwork permitting ordering arrived at the dealership, LeFevre Motor Co. ordered a white R1 1963, with orange interior, automatic trans and air conditioning. Father and
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Steve and Ellen LeFevre commissioned automotive artist Ken Eberts to create this painting as a gift to be presented to Doc and Mary LeFevre upon the occasion of their Golden Wedding anniversary. Doc and his cocker spaniel Cindy are shown in front the dealership – which was also home as the family lived upstairs in the apartment that went across the front of the building – in 1952 when LeFevre Motor Company principally sold Nash-produced vehicles. By the end of the decade, Studebakers would replace all those Nashes.
son would vie with one another to see who got to show off the car around town. Steve had met the lady he’d subsequently wed, and he recalled courting Ellen in that white Avanti. Doc and Mary had become snowbirds, and one year Doc announced, “We’re taking the Avanti to California this year.” So the car had around 5,000 miles on it when LeFevre Motor finally sold it in 1966—to Dennis and Judy Polaschek—the same people who own it today. At the time it sold, the car had three differences from when it had originally arrived at the LeFevre dealership. While serving as the “dealer demo” and demonstrating its speediness with the driver and passenger windows open, a loud noise and sudden whoosh accompanied the back glass exploding out. When the new back glass arrived from Studebaker, the maker also supplied more robust mounting clips which hopefully was also used on all subsequent production Avantis. Another demo drive had resulted in frontal damage. When the new front clip arrived from Studebaker, the 1963 was “as if by magic” turned into a 1964. Since the car had never been registered, along with the new front clip Studebaker sent the dealership a new Manufacturer’s Statement of Origin that designated it a 1964. And Steve had also mounted the Avanti’s tires on Dayton wire wheels just ‘cause he liked the way they set the car off. The Polascheks used the Avanti for a number of years but, as their five children came along, the car couldn’t quite accommodate them all so showing 53,000 miles on the odometer she—Judy had named her Annie—was lovingly tucked inside the garage for safe keeping. Her interior and exterior are still in excellent original condition and of late Dennis has been exploring shops capable of helping him “unretire” Annie. Despite the visitors the Avanti drew into LeFevre Motor Company, both Doc and Steve felt increasingly throughout 1964 that Studebaker’s chances of surviving weren’t good. So before 22
the year ended, they notified Studebaker that LeFevre Motor Company was relinquishing its Studebaker franchise. Steve recalled, “Everyone we’d ever dealt with at Studebaker were gentlemanly to the core and this was no exception. Studebaker proved very gracious dissolving our franchise agreement.” LeFevre Motor Company continued to serve its customers with new car and repair needs until the early 70s. And if it hadn’t been for two of Ellen and Steve’s children becoming life-threateningly ill, the family might still be in South Dakota. The children’s illness, a then little understood post-infection syndrome, resulted in Ellen not being able to attend one of the twice-annual Dodge advisory council dealer meetings. She was missed and asked after by Bob McCurry—a man with his own resonating story that ranged from beloved three-time Michigan State football team captain to respected and admired automotive exec first with Chrysler/ Dodge, then Toyota—who looked at Steve and said, “We’ve got to get you out of the cold.” It didn’t happen overnight, but Chrysler/Dodge identified three dealerships—one each located in Albuquerque, Phoenix and Oceanside—that would benefit from Steve’s expertise and energy. Ellen and Steve picked Oceanside. LeFevre Motor Company was sold and though its buyer would eventually fail in business as the family had retained ownership of the property, they eventually sold it to a repair shop that has made good use of the building. Relocating to Southern California, Ellen and Steve decided the North San Diego County town of Fallbrook looked “just right” for their home. And when the new car business didn’t work out quite as planned for them, as they truly were car folk Steve and Ellen established their Mission Motors, a car brokerage business they owned and operated with success from 1976 until 2005. Now fully retired, they still reside in Fallbrook—and they still enjoy cars. ©2019 Avanti Magazine, the quarterly publication of the Avanti Owners Association International. Reprinted with permission.
Autoheim “Where Relationships & Repairs Go Hand in Hand”
European Service and Repair
utoheim has been a family owned and operated business since 1982. They are ASE certiﬁed and oﬀer up-todate services and repairs on all European vehicles, while only using OEM parts or their equivalents. Autoheim is deemed an esssential business and is committed to keeping your car in top conditon. Having worked in the automotive industry for a combined total of more than 50 years, father and son team Danny and Mike Covo work hard to provide their customers with the highest quality of service and dedication. Using the latest technology and diagnostic tests to inspect a customer’s vehicle, both Danny and Mike are educated in the latest updates on automative repair. They can explain what a vehicle’s status is, the measures needed to ﬁx the problem, and provide the customer with pointers to keep their vehicle running in top condition. Because they strive to provide their community with the best
Danny Covo and his son Mike Covo of Autoheim in Fallbrook.
possible automotive repair service for European and import vehicles, they make sure customers get the chance to meet with the actual technicians who’ll be working on their vehicles. Most importantly, Autoheim oﬀers coding and programing for most European vehicles including Audi, Bentley, BMW, Land Rover/Range Rover, Maserati, Mercedes Benz, Mini Cooper, Porsche, Volkswagen and more. Diagnostics of a vehicle’s electronic equipment, which previously could only be done by the car factory or dealership, is now available at Autoheim. In addition to their long list of labors
SERVICE & REPAIR
already oﬀered, Autoheim now provides a complete maintenance for all European vehicles. A unique service, which sets them apart from other competitors. For the customer’s convenience, they provide a complimentary shuttle service, or, if desired, a rental car from Enterprise Rent-A-Car at a discounted rate while your car is being serviced. Autoheim accepts most extended warranties, while also oﬀering factory scheduled maintenance, warranty book validations, and factory recommended services. At Autoheim, they believe every car is a challenge and experience – a challenge and experience they enjoy taking with every car they work on. It is their passion for their work that allows Autoheim to provide the best service possible.
“Autoheim is ASE-certiﬁed and oﬀers up-to-date services and repairs on all European vehicles while only using OEM parts or their equivalents.”
Autoheim 1236 South Main Street Fallbrook, CA 92028 (760) 728-2338
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Joel Anderson Painting
with a Purpose “Smile and be the best you, you can be.” – Joel Anderson Joel Anderson.
Adam Lanser photo
by Nathalie Taylor
oel Anderson is a remarkable young man. Through his art- (USD), founded the ATPF – USD Football Player Mentor Program. work and positive attitude Joel encourages others to over- The program pairs children of all ages with football players for come life challenges. He inspires others to live more fruitful and one-on-one mentoring as well as for time tossing the football back satisfying lives. The fact that Joel is a member of the prestigious and forth. One of Joel’s gifts is the ability to communicate Phi Beta Kappa honor society is, in itself, an inspirathrough his paintings. He “helps make people smile” tion. Joel also happens to be on the autism spectrum. though his art. Joel began to draw at age five. When He courageously responds to the challenges this preshe was 10, the budding artist took a painting class at ents and uses his strengths to thrive. Fallbrook School of the Arts. He is currently studyPainting gives Joel peace and hope. He travels the ing under Richard Stergulz at The Green Art House at world to share that peace and hope with others. In adPala Mesa Resort. dition to traveling in the U.S., Joel has visited China, Joel has synesthesia, which he calls “an inspirationJapan, Peru, and Canada. On one China sojourn he al gift.” Synesthesia enables Joel to see colors when he traveled with the Christian organization, Joni and hears music. Due to this gift, he painted an extraordiFriends International. While traveling, Joel noticed nary portrait entitled, “MozArt,” for the Mainly Mothat in certain areas of China and Peru it is unusual zart Genius Weekend. During the painting process, for someone with special needs to attend college, own Joel’s mother was playing Mozart’s “The Marriage of a business, or travel the world. Joel’s lifestyle, as well Figaro” on the piano. as his artwork, were a light to these people. Joel relates the experience, “While listening to my “I want people to know God created everyone with mother play the piece on the piano, the notes became a purpose,” he said. colorful in my imagination. I began to paint each muJoel’s parents, Sandi and Jeff, are great supporters ‘Mozart’ an original acrylic painting by Anderson. sical note the color I saw in my mind.” and encouragers. Family activities, such as whiteCourtesy photo The result of this inspiration was a painting with water rafting, have helped foster Joel’s courage. His multi-hued musical notes. But, most impressive was the stunning parents inspire Joel to believe in himself. Many mentors have influenced Joel, including artist Julianne blue-haired Mozart, which is the color that Joel saw in his mind. Some of Joel’s paintings are displayed in the Fallbrook office Johnson and former University of Southern California football player Kyle Negrete. In 2008, Kyle and Joel, along with the Autism of the Village News. Among those are animal paintings such as a Tree Project Foundation (ATPF) and the University of San Diego kangaroo, giraffe, rhinoceros, tiger and three lions. When I asked 26
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Agriculture/Vineyard Curriculum & Training D'Vine Path's state approved Viticulture & Hospitality vocational program offers specialized viticulture, agriculture and hospitality training to mild/moderate adults with disabilities 18 and over in Fallbrook, California. Given the number of wineries, vineyards and hotels located in the Fallbrook area and neighboring North County San Diego and Riverside counties, the program provides students with relevant LIFE SKILLS in viticulture, agriculture and hospitality/customer service from professional guest speakers who are experts in the field and sensitivity trained staff.
Hospitality Curriculum & Training This program is designed to help individuals identify, develop and achieve their goals while exploring opportunities to advance their education, employment, life skills, health and well being. D'Vine Path is powered by highly qualified trained staff and volunteers. Contact your San Diego Regional Center or Department of Rehabilitation for funding. Private pay available. Creative Arts D'Vine Path, in collaboration with the Fallbrook Art Association, offers monthly art workshops instructed by local professional artists. Students learn various mediums and create pieces that can later be sold by the student at art venues and events.
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Life Skills Training Health, fitness and well-being workshops, Thursday Social Club, mentorship and quarterly dances open to the public to promote community relationships. Thursday Social Club A fee based membership group designed to help adults with disabilities build positive peer relationships, promote self advocacy, discover social strengths and develop communication and social skills through collaboration. Members meet once a week for social outings and soft skills trainings with other members and neurotypical peers. Best for those who desire to improve their social skills and social and friendly environment.
D'Vine Path is a 501(c)3 corporation. Tax ID # 83-0790460. Your donations are tax deductible.
Joel Anderson gives a Smile Bag away in Machu Pichu, Peru.
Joel Anderson with his animal paintings.
Nathalie Taylor photo
Joel what inspired him to paint such a variety of animals he replied, “I did this because I want to help endangered species thrive and repopulate. It is to bring awareness to them.” Pointing to the tiger portrait Joel said, “See these unfinished spots? Conservation is never done.” Joel has the incredible ability to study several different photographs of the same type of animal, and have the images mesh in his mind. He then paints the resulting mind image, which is a composite of the photographs. Portrait painting is also one of Joel’s gifts. One of his portraits is a likeness of Dr. Temple Grandin. Dr. Grandin, a professor at Colorado State University, is autistic. Joel sat on the stage at a “Mainly Mozart” event where Dr. Grandin was a featured speaker. While she was speaking, Joel, with brush in hand, was busy painting. “It is hard to paint in front of a crowd of 500 people and I succeeded,” Joel noted.
The Colors of My Mind I see joy in green, courage in blue, Strength in red, and love in yellow too. I know you’ll feel fine and smile – When you see the colors of my mind. Excerpt from Joel Anderson’s poem. ‘Joel’s Eyes’ original acrylic painting.
Joel Anderson is the International Ambassador for the Autism Tree Project Foundation and travels as a speaker for the organization. Last year, he spoke to students at two prestigious east coast universities – Rutgers and Drexel. The first ATPF event was held in 2003 at a “Monday Night Football” party with Doug Flutie. Doug was an active quarterback for the San Diego Chargers at the time. Joel painted Doug’s portrait of him wearing his Chargers uniform for the event. It is still Joel’s favorite painting. The original painting was purchased by the San Diego Chargers vice president of marketing, but a reproduction was given to Doug. Have you heard of a Smile Bag? It was Joel’s idea to make them in order to “give a smile” to others. He created the logo for the bags and had them professionally sewn. He fills the bags with art supplies, toys, and Smile Cards. Smile Cards are greeting cards with positive messages that children can share with others. Smile Bags have been distributed in Africa, China, Japan, and South America. Some also brought a smile to residents of Paradise, California after the devastating wildfires. The proceeds from Joel’s art sales fund the Smile Bags project. Joel’s many awards and honors would make a story in themselves. Among them is an International Naturally Autistic People Award for Community Achievement. Received in 2010, this award was given by the Naturally Autistic ANCA organization based in Vancouver, British Columbia, Canada. On Nov. 2, 2013, Joel was chosen Autism Tree Project Foundation’s “Volunteer of the Decade.” When Joel’s artwork was chosen to be displayed at the 19th International ART Exchange Exhibition at the National Art Center in Tokyo, Joel and his mother, Sandi, were in Tokyo for the occasion. Where will Joel be in the future? Probably traveling the world, distributing Smile Bags to children in foreign communities, sharing his painting gift with others…and just being a beacon of joy and hope to the world. Discover more about Joel at: www.joelsvisionarts.com.
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EVENTS George Compton photo
“Busiest day of the year.” 2019 Fallbrook Avocado Festival.
With the evolving Covid-19 pandemic, many yearly events have been cancelled or rescheduled.
Please visit the community events calendar at
www.FallbrookChamberOfCommerce.org for current information on events scheduled for 2020.
Father’s Day 2019 at Christ the King Lutheran Church.
Shirley Binn photo
Fallbrook Firefighters encourage hikers to sign up.
Sandi Simpson photo
Fallbrook Country Line Dancers.
Shane Gibson photo
Shane Gibson photo
2019 Galaxy of Glass.
Angels in Fallbrook.
2019 National Night Out at Summer Nights.
Shane Gibson photo
Scarecrow Days in Fallbrook.
Ron Montoya photo
Shane Gibson photo
Shirley Binn photo
Julie Compton photo SOURCEBOOK 2020
EVENTS Annual Harvest Faire 2019.
Arts in the Park 2019.
Cia Farrar Knapp photo
Fallbrook Vintage Car Show 2019.
Wine and a Bite 2019.
Shane Gibson photo
Shane Gibson photo
Wine, Brews and Blues 2019.
Shane Gibson photo
Shane Gibson photo Shane Gibson photo
Fallbrook Christmas Parade 2019.
Shane Gibson photo
Please visit the community events calendar at
www.FallbrookChamberOfCommerce.org for current information on events scheduled for 2020.
Wildlife Annual Art Show 2019.
Shane Gibson photo
We Invite You to Come
Membership Is Only
Fallbrook Senior Center 399 Heald Lane, Fallbrook Mon-Fri 8am-4pm
Pinochle ■ Bridge ■ Mah Jong ■ Bingo - Win Money!* ■ Billiards ■ Board Games ■ Yoga & Fitness ■
Line Dancing ■ Music ■ Watercolor Class** ■ Exercise Room ■ Lunch M-F 11:15am ■ Thrift Shop ■
Thrift Shop Phone: 760.723.4602 Thrift Shop Hours: Mon-Fri 9-3
*Licensed through SD County Sheriffs Dept. **Fee for watercolor class.
Board of Directors
Back row Lt to Rt: Ron Spencer, Daryl Bickley, Nickie Williams, Jack Schirner, Russ Kortlever Front row Lt to Rt: Joan Spencer, Teri King, Irma Ciotti, Michael Bermudez
An Evening with
Robert Conrad CBS Photo Archive via Getty Images
by Nathalie Taylor
he evening buzzed with excitement. There he was, the man who my mother and I both idolized for years – Robert Conrad. We are both loyal fans of the television Courtesy photo Poster from the event. show, “The Wild Wild West,” in which Robert Conrad starred as the handsome and suave James West. Conrad was sitting at the head table and the guests were seated at various tables throughout the room. This magical night was dubbed, “An Evening with Robert Conrad” and was held at Angelo’s and Vinci’s Ristorante in Fullerton. Sponsored by CRN Digital Talk Radio, the five-hour event included a live radio broadcast, hors d’oeuvres and dinner for the guests – plus a luscious chocolate cake for dessert. Why chocolate? Because chocolate cake is Conrad’s favorite. The atmosphere was one of celebration – celebration of the long and illustrious career of this man who made a foray into several genres of entertainment. He was a boxer, singer, producer and well-known actor. In later years, Conrad hosted a CRN Digital Talk Radio show entitled, “The Lounge with Robert Conrad.” Listeners would call in and Conrad would chat with them. The show was respectable as well as entertaining. When I spoke with one of the CRN staff members that evening, I told her how wonderful it was that they hosted the event. She proceeded to tell me that it was Conrad’s idea to host the event to convey his gratitude to friends and fans.
James West would whistle, the horse (Super Star) would rear his head, whinny, then run toward him. The studio allowed Conrad to keep the horse after the show went off the air.
As I circulated throughout the room and spoke with various people, I noticed that the attendees were a mix of fans, friends, colleagues, and family. Robert Conrad starred in too many television shows to mention, but the conversations that evening were mainly focused on the “The Wild Wild West.” It debuted on CBS in 1965 and ran for four seasons. It was evident that the show’s cancellation was still a sore point for Conrad as he mentioned, “They canceled the show because it was too violent…can you believe that?” Not only were we able to talk with him personally, but guests were invited to ask questions during the “on air” portion of the CRN Digital Talk Radio show. The majority of questions were regarding “The Wild Wild West.” Conrad replied with fascinating tales of his varied experiences. A touching moment came when he talked about his horse, “Super Star” and how they shared a special bond. “We had a relationship – I loved that animal – I would whistle and he would come.” Anyone who has watched “The Wild Wild West” has seen that special relationship in action. James West would whistle, the horse would rear his head, whinny, then run toward him. The studio allowed Conrad to keep the horse after the show went off the air. The atmosphere at the event was welcoming, with a “family reunion” air about it. As I circulated among the tables, I was fascinated by the interactions and conversations. Some guests brought vintage photos to share. The son of Dick Cangey, one of the stuntman regulars on “The Wild Wild West,” brought a blue bolero jacket that had been worn by Conrad during filming. One man had photos of Conrad as a boxer. He also showed me a filming schedule that included his name as well as Conrad’s name. One of Conrad’s gifts was his ability to do his own stunt work. As James West, he swung from chandeliers, jumped through many a window, climbed sheer walls and swam with alligators – among other feats. For his athletic prowess, the star was inducted into the “Hollywood Stuntmen’s Hall of Fame.” www.my-sourcebook.com
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Barbara Taylor visits with Robert Conrad at “An Evening with Robert Conrad.” Nathalie Taylor photo
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Barbara Taylor, 97, a long time fan of Robert The cake served at “An Evening with Robert Conrad. Nathalie Taylor photo Conrad.” Nathalie Taylor photo
During the CRN “on air” question period I took the microphone and asked Conrad if he was ever seriously injured while performing stunts. “Only once,” he replied. Then Conrad proceeded to tell the story of how he had jumped to grab a chandelier, then lost his grip, falling about 12 feet. He hit his head on the floor and was subsequently hospitalized. Filming ceased for quite some time. After filming was finally completed, the scene where Conrad fell was shown in that episode, which was entitled, “The Night of the Fugitives.” I was thankful that we were given time to speak with Conrad personally. I told him that he had been my favorite actor since I first saw “The Wild Wild West” when I was in the seventh grade. He told me, “Thank you, I appreciate that.” Robert Conrad and my mother had quite a long private conversation. They talked about their ages since they were both comrades in advancing age. He told her, “It’s good that we are keeping going.” My mother’s last comment was, “I love you and am praying for you.” Conrad responded with a glint in his blue eyes, “I love you too and look forward to seeing you next time.” There was no “next time.” Conrad died of heart failure Feb. 8, 2020, a little over a year after the event. Those blue eyes only sparkle on film now. My mother and I are grateful that we were able to spend five hours of our lives with him. On Nov. 1, 2018, Robert Conrad was entertaining, friendly, gracious, and humble. He was honored by his friends and fans, but most importantly, he was genuinely grateful for the many accolades.
A Non-profit Organization Serving the Children of Fallbrook and Bonsall Since 1993
ARTS IN THE PARK 2020 HAS BEEN CANCELED
Please watch for our next event in April 2021 Live Oak Park This annual event was created for children and their families to participate in various activities including drama, music, dance, arts and crafts. The event is open to everyone and all activities are FREE! Rally for Children raises money through donations and an annual fundraiser. Contact Rally to help fund this wonderful event or volunteer to be a part of the action as kids explore the wonderful world of art! Rally has raised over $307,000.00 since 1993, to fund non-profit groups providing programs and projects to the children in the local community.
Join Rally for Children Help us make a difference to the children in our community!
• Monthly meetings & lunch with friendly people
• Contribute your great ideas for Arts in the Park
• FUN ANNUAL FUNDRAISER with music, food & drinks
For more information visit: www.rallyforchildren.org
PO Box 2575 Fallbrook, CA 92088-2575 SOURCEBOOK 2020
Snapshots of Fallbrook
Nicole Boyd photo
Shane Gibson photo
Nicole Boyd photo
Arboreal Age of Avocado by Sandra Shrader
he avocado tree may have been Fallbrook’s main horticultural attention-getter after it was first planted here in 1912, but it wasn’t the only non-native tree in town. And it also wasn’t the first transplant with an interesting story behind its arrival. Just a short drive around local rolling hills and shade-covered roads will reveal other non-native tree species, many of which predate the planting of avocado trees in this region by decades. Eucalyptus trees, A 1920 photo of the first eucalyptus trees are believed to planted in Southern California in 1865. palms, California pep- have been Courtesy of Los Angeles Public Library Collection per trees, olive and cittree. rus trees are all familiar [Left] A 2020 photo of a Fallbrook eucaluptus Shane Gibson photo leafy company at present, but they were strangers in a strange land in Fallbrook’s early years. And yet those tree species, as with avocado trees, played commercially and historically significant roles in the agricultural boom which began here and throughout California at the end of 19th century. Although native sycamores, live oaks, cottonwoods, white alders and Engleman oak trees were already plentiful in 1869 when Fallbrook was first homesteaded, settlers and farmers here seemed to have had little economic incentive to harvest those trees. Instead their ambitions were for a different kind of harvest— the creation of an agricultural bonanza of crops. In addition to the oats, barley and hay which had been produced in the region since the 1880s, local growers began planting non-native olives, grapes and citrus. Unwittingly or not, Fallbrook’s population of 600 may have been part of the agricultural zeitgeist formed by the boosterism and promotion of California’s matchless climate and promising farmland. Newspapers widely reported that, along with gold, California should be of interest for its agricultural potential. One 1852 San Francisco Herald story reprinted in Massachusetts was typical: “In the natural production of the earth conducive to the sustenance of man (California) is abundantly prolific, (growing) the banana, the orange, the lemon, [and] the olive.” Although olive trees are no longer as plentiful now in Fallbrook as they were in the 1890s-1920s, they are a reminder that olive pro38
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The original Parent Washington Navel Orange Tree in Riverside in 1902. Planted in 1875, the tree is still living and producing fruit today. Courtesy of Orange County Public Library Local History Collection [Background] A 2020 photo of orange trees in Fallbrook.
Shane Gibson photo
duction was a huge cash crop in the region for a number of years. The first olive trees in California are believed to have been planted around 1795 at Mission San Diego de Alcalá which had been established earlier in 1769. Exactly when the olive was brought here by Franciscan missionaries and whether the trees were cultivated by seeds or cuttings is unknown. But olive oil production at the mission was first recorded in 1803, and cuttings from the mission’s “Madre trees” as they were called were eventually the source of an olive tree planting boom in central and southern California nearly a century later. An estimated 90,000 olive trees were in commercial cultivation in the state in 1890. The tendency of settlers in California to faddishly over-plant a single crop was pointed out in an 1892 newspaper article: “Olive-growing is now all the rage in California, and…is likely to be overdone….Californians are prone to excess in the matter of fruit culture.” From 1900 and up until World War I, the Fallbrook area was well known for its production of olives. Dr. Charles Pratt’s Loma Ranch had its own olive oil press and bottling plant, producing large quantities of high-grade olive oil annually from the late 1890s until 1919. And Red Mountain Ranch, an 1887 homestead northeast of Fallbrook, sold Red Mountain Olive Oil for many years. The nearby Escondido Packing Company produced 15 gallons of olive oil per day until it burned down in 1908. And in 1917 another cannery, built at Main Avenue and Mission Road, shipped canned ripe olives as far away as New York. But olives weren’t the only crop being planted here in the 1890s. Fallbrook’s mostly mild climate was considered to be “smudgepot free,” and it spurred a second kind of “gold rush”— the establishment of non-native orange and lemon orchards in the district. As with olives, the California missions were the first to cultivate citrus trees, and in the 1840s, an enterprising frontiersman named William Wolfskill planted the state’s first ever commercial citrus farm in what is today downtown Los Angeles. SOURCEBOOK 2020
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Postcards illustrate California’s orange, pepper, olive, palm and pepper trees.
“When the Gold Rush of 1849 hit, there was a huge demand for oranges in the gold country because it was well established that fresh citrus was useful in combating scurvy,” a vitamin-C deficiency, according to Vince Moses, historian on California citrus. “Wolfskill’s business grew exponentially and established a market for citrus fruit.” However it was the navel orange in the 1870s that propelled the growth of California citrus in many counties throughout the state, including San Diego and the Fallbrook area as well as adjoining Riverside. A bankrupt Civil War merchant and his third wife—a spiritualist medium and suffragist activist—are largely credited with introducing the orange to Riverside and surrounding areas.
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Luther and Eliza Tibbets wrote the U. S. Department of Agriculture in 1874, requesting a shipment of Bahia navel orange trees. The fruit was actually a mutation from an orange tree that had been discovered at a Brazilian monastery orchard in 1820. The species was new to the nation, having been shipped to the Washington department where, in 1870, some of the tree buds were grafted on to California sweet orange, another hybrid between pomelo and mandarin. Two of the seedlings, the first of their kind in California, were planted in the Tibbets’ garden in Riverside in 1875. One of those two trees, formally called the Parent Washington Navel Orange Tree, is still living and bearing fruit today. It spawned generations of other navel orange trees from its buds, and was designated a California Historic Landmark in 1932. So called because the end of the fruit resembles a belly button, the navel orange was far superior to other varieties at the time because it was seedless, sweet and ripened in winter in regions such as Fallbrook’s Mediterranean climate. Locally the formation of an irrigation district to bring in water from the Santa Margarita River to Fallbrook propelled the growth of navel oranges and other varieties of oranges, lemons, grapefruit and other citrus. The industry began to boom in 1900, prompting the organization of the Fallbrook Citrus Association and the establishment of a new citrus packing house in 1917. Another non-native tree species found throughout this area is the ubiquitous eucalyptus. Unlike citrus and olives, the introduction of the eucalyptus was originally for a different kind of commercial market, that of timber. Before the 1850s, not a single eucalyptus grew in California, including the Fallbrook region. So how did eucalyptus globulus, also known as the blue gum and indigenous to Tasmania and southeastern Australia, come to dominate the Southern California landscape? Historical accounts vary, but according to traditional sources, the first blue gums arrived in Southern California in 1865, when the aforementioned fur trapper turned citrus farmer Wolfskill planted five specimens outside his house in Arcadia. He believed that the fast-growing eucalyptus—which could grow as high as 60 feet in six years—could provide a large, local supply of timber in short order. Shortly thereafter, others began championing the tree after a national movement to prevent the possible deforestation of the United States began brewing. A California educator named Elwood Cooper spearheaded “The Eucalyptus Crusade” and planted a 200-acre eucalyptus grove near Santa Barbara in 1872. Cooper’s “Forest Culture and Eucalyptus Trees,” published in
Employees at Fallbrook Olive Plant 1916-17, located at 215 W. Fallbrook Street. Note the mature eucalyptus trees behind the building.
1876, became the standard guidebook for eucalyptus cultivation. Encouraged by Cooper and other of the tree’s boosters about eucalyptus wood as potential for ships’ masts, furniture, flooring, and even railroad ties, farmers in the 1890s in Fallbrook and the rest of Southern California planted groves of the trees, also using eucalyptus as windbreaks on their land. In 1907 a U.S. Forest Service warning about a shortage of
Courtesy of Fallbrook Historical Museum
Appalachian hardwood drove a speculative bubble in eucalyptus timber. The next six years saw millions of acres in the state planted with blue gums eucalyptus groves. The bubble soon burst, however, when a 1913 U.S. Department of Agriculture report confirmed what others had long known: that eucalyptus wood warped, cracked and twisted as it dried. Profits from the wood proved to be small or non-existent and investors
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“Palm Avenue” in Los Angeles c1900.
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were ruined. Most of the eucalyptus groves were reverted back to farmland, but the tree was already here to stay and changed the arboreal landscape forever. California pepper trees, with their gnarled trunks, lacy branches, small red berries and pervasive presence, also found their way to the region well before the first avocado tree was planted in Fallbrook. The tree’s origins can be traced to the early founders of the Spanish missions, particularly Mission San Luis Rey in Oceanside. It is the home of the first California pepper tree in the state, according to mission historians who believe that a sea captain brought the tree from South America, possibly Peru, in 1834 as a gift to the mission. It was customary for travelers to bring gifts to the padres, and the tree was planted as a goodwill gesture. The San Luis Rey pepper tree, the seeds of which likely produced generations of pepper trees throughout the North County area, is believed to be one of the largest of its species yet living today. It continues to draw admirers every day. Also famous for drawing admiration from tourists and out-ofstate visitors, palm trees were probably the most iconic horticultural imports to Southern California. Only one species, the California fan palm, Washingtonia filifera, is native, and it is mostly found along the waterways and rivers of the Colorado and Sonoran deserts. The rest of the palm varieties including Mexican fan palms, Canary Island date palms, and other feathery-fronded palms species were brought here from all over the world. Again Franciscan and Jesuit missionaries in Alta California had a role in introducing more non-native trees, or more accurately, they introduced “monocots” because palms are more closely related to grasses rather than woody deciduous trees. By the 1770s, the padres had planted a small number of date palms which produced edible dates. A century later, the railroads came to Los Angeles in the 1880s, and developers came up with the plan to sell the dry desert scrubland as a Mediterranean-style, rather exotic region by planting it with decorative palms from far-off places. “In the Western imagination, palms for a very, very long time were associated with that part of the world that, depending on your point of view and your time in history could be called the Orient, or the Far East, or the Middle East, or the Levant, or the 42
Pepper tree in Fallbrook, photo taken 2020.
Shane Gibson photo
California pepper tree at Mission San Luis Rey in 1900. Courtesy of USC LIbraries - California Historical Society Collection
Holy Land, or the Ottoman world, or the Turkish world,” Jared Farmer, the author of the definitive book on California foliage, “Trees in Paradise,” said. Tens of thousands of non-native palms later, the plan worked. Palms took off as a symbol of wealth, luxury, nice weather and vacation in Southern California and further shaped its reputation as a welcoming horticultural paradise with a sunny year-round comfortable climate. And that reputation, along with the already flourishing population of non-native trees from all over the earth—trees such as eucalyptus, olive, pepper, citrus and palms—undoubtedly helped lay out the welcome mat for the avocado trees of Fallbrook. www.my-sourcebook.com
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Design & Remodel Trust is essential element in Bonsall businessman’s journey of importing marble tubs, tile, teak furniture
Owner Allen Yang of AP Design & Remodel. Shane Gibson photos
by Rick Monroe
Yang moved to Bonsall in 1981 and graduated from Fallbrook High School in 1991.
he Bonsall showroom of AP Design features 2,000-pound marble tubs from China and high-end teak patio furniture from Indonesia, as well as tile and other material for home remodeling. Owner Allen Yang has plenty of other examples of the company’s one-of-a-kind products. He also has the experience to complete beautiful remodeling projects with his construction team. A longtime Bonsall resident, Yang opened the showroom in October for both homeowners and contractors to select from his unique inventory. “We’re not only for high-end clients,” Yang said. “I like to listen to homeowners share their ideas – their dreams – and give them a fair quote. If it’s not in their price range, I give them advice, especially if it’s a do-it-yourself person or a family on a limited budget. The business started seven years ago after he began importing material from China. When he discovered the product wasn’t “moving,” he said he learned to install flooring and tiling himself, and he is waiting expectantly for the next state testing date to become a contractor. In the meantime, his business is operated under
the contracting license of Element Builders. Yang speaks Chinese, and that’s what led him to China to find fine building material to market in Bonsall. The imports he has personally selected include marble tubs – some are more like showers – from China and teak patio furniture from Indonesia. He is looking at importing marble from Turkey and other products from Algeria and Italy in the future. “By going directly to the source, I can skip multiple middlemen and save a lot of money for my customers,” he said. With these unique products, he said his goal is to work with more area builders and designers, offering great pricing. He also has plans to open showrooms in Solana Beach and Fallbrook. Yes, he is ambitious, but it comes with a good track record. Yang moved to Bonsall in 1981 and graduated from Fallbrook High School in 1991. After completing studies at MiraCosta College, he transferred to the University of Oregon, where he earned his bachelor’s degree in business. “I wanted to learn how to be effective as a salesman, and after college I had a great start in the window covering business. www.my-sourcebook.com
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AP Design & Remodel’s showroom features marble tubs from China and materials for home remodeling for a wide array of budgets.
I did it for 10 years and helped the owner expand from $2 million a year in sales to $50 million,” Yang said. However, when the economy went sour in 2008, the business suffered and Yang was let go. “Then, I had another bad experience with a partner who embezzled money from the business,” he said. “That’s when I
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decided to go into business for myself, in 2013. “I learned all about marble and tile by doing installs myself. It was a very valuable experience,” he said. Who are his clients? He sells retail, but primarily he is busy remodeling kitchens in North County. Depending on the needs, Yang coordinates jobs with his current team of three workers, hires subcontractors, or supplies material for other contractors. “I’m booked solid now,” he said. “Business is good.” Yang said he would like to hire more workers or sub out work to other contractors, but he is concerned about finding the right people. “I’ve heard all the horror stories from homeowners – of people taking all their money or not finishing the job,” Yang said. “I can be trusted. I’m not going anywhere. I’ve lived here since 1981, and my ethics – meaning my quality of work and client satisfaction — is something I can’t jeopardize. Trust is important.” Yang knows his business, but he also said he relies on designers for most projects. “I have some great referrals, but I can certainly help out on design ideas,” he said. “The biggest is to be a good listener. I’m a good listener. When people tell me what they want, I can get them on track. I like to help people get what they want with the budget they have available.” Yang has clients remodeling all parts of the house, but he said homeowners seem to care most about remodeling their kitchen. “Most everyone likes the same open feeling, knocking out walls to create a large kitchen area, having an island, and new countertops and a backsplash.” He said he normally doesn’t push a color theme but noted that white cabinets brighten up the room. Yang said his workers usually handle the complete remodel, but that he also works with the client who wants to participate in demolition or other work – or use subcontractors. “We’ll work with the homeowner on whatever is best,” he said. “For example, we have three types of cabinets in the showroom, but I’ve done a $11,000 remodel on a $350,000 home – and the homeowner wanted cabinets from a kit.” www.my-sourcebook.com
In addition to kitchen and bath samples, AP Design & Remodelâ&#x20AC;&#x2122;s showroom also features high-end teak patio furniture from Indoesia and many one-of-a-kind products.
His recent jobs include a $1.6 million home in Carmel Valley and a $4.5 million residence in Rancho Santa Fe. His clients come from all over north San Diego County and southern Orange County. He mostly works on remodeling jobs, but recently his team put 1,800 square feet of tile in a new Fallbrook home. Yang is a member of the Bonsall Chamber of Commerce and
still lives in the community. AP Design is located in a 1,600-square-foot showroom in Bonsall River Village, 5256 Mission Road, Suite 901. Call (760) 688-8159 or visit www.apimportingco.com for more information. The webpage has a lot of great photos photos of the many home remodeling projects.
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Assessor Dronenburg Embraces the
Farmer’s Life in Fallbrook Leucadendron farmed at Cypress Hill Farms are used for filler in floral arrangements.
Shane Gibson photos
by Jeff Pack
Ernie Dronenburg, San Diego County Assessor-RecorderClerk at he and his wife Merilyn’s Cypress Hill Farms in Fallbrook. The farm produces and ships high quality filler flowers and greenery for the wholesale floral industry.
San Diego County Assessor and Fallbrook resident Ernest Dronenburg works in two distinct worlds. First, there is the black and white atmosphere of public service and the business of property and tax assessment. “I’ve been in the government business, I was also on the county Board of Education for five years, so total, I’ve been in over 35 years in the business where you have a set of rules and you interpret them the best you can and you follow them,” Dronenburg said. “You try to, where possible, if there is an ability to have some discretion, you use your discretion. But the best case is to just keep things black and white. I’ve been fortunate the whole time not to have any problems because that’s the way I see things.” Second, there’s the business of being a farmer in running Cypress Hill Farms with his wife, Marilyn, and as many farmers know, that approach isn’t so helpful. “If you do stick to black and white, sometimes you’ll get yourself in trouble,” Dronenburg said. “You’ve got to think
outside the box to cure problems. I enjoy problems. I see problems as opportunities, you know, ‘How are we going to address this?’ “There is a contrast between the two,” he said. “I have 415 people working for me here as the assessor. On the farm, I have like 15 people. So, it’s the case where you’ve got to be able to do everything. You gotta be a generalist. You can’t be an administrator. You’ve got to get your hands dirty and work on the things and fix them and not hire somebody to fix them.” Cypress Hill Farms is a grower and shipper of filler flowers and greens for the wholesale floral trade, with products that are field-grown to produce varietals such as Diosma, Long Myrtle, Safari Sunset, Rhamnus, and many varieties of Waxflower, Leptospermum, and Eucalyptus. Being a farmer wasn’t a lifestyle Dronenburg had ever really imagined for himself. But after the loss of his first wife to breast cancer in 2001, he moved to Fallbrook in 2003 and married Marilyn who owned half of the farm. www.my-sourcebook.com
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Cypress Hill Farms owner Ernie Dronenburg looks out a recently built tower at he and his wife’s home that overlooks the farm.
“ Wax flower farmed at Cypress Hill Farms is used for filler in floral arrangements.
I enjoy problems. I see problems as opportunities, you know, ‘How are we going to address this?’
– Ernie Dronenburg
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Cypress Hill Farms employees arrange filler grown at the Fallbrook farm to be shipped to customers.
“At the time I was living on Mount Helix, which is probably the other end of the county, and so I moved to Fallbrook and I enjoyed the farm, and we’ve had it going for the last 16 years,” he said. “It made me a real-time farmer with a real-time business. I know what it’s like to run a business. I had been (dealing with) businesses way back in the 70s when I was a moderator for the Board of Equalization. But the experience of making a payroll, of having weather hurt your crops, I learned the good and the bad. The farming business, of course, changes one’s life.” He said he has enjoyed the comradery of being a farmer and the instant bond that connects him to his neighbors. “I like to call it the true nonprofit corporation,” Dronenburg said. “We make a small amount but we really enjoy living on the farm.” Dronenburg’s long career in public service began in 1978 when he won the first of five consecutive terms as an auditor for the California State Board of Equalization. “I represented the nine counties from San Diego to Fresno, and then I was reelected four times,” he said. “So that’s 20 years of running the California sales tax and being the tax judge for the state of California.” After he termed out in 1998, he was appointed to the San Diego County Board of Education where we served until 2005. During that time he worked as a partner with Deloitte Touche Tohmatsu Limited for 11 years. He was elected as the Assessor/Recorder/Clerk of San Diego County and recently won reelection in 2018 to serve four more years. “The board of equalization writes all the property textual, so I had that experience and I did property tax and income tax work when I was at Deloitte. It was natural for me to run for the assessor’s office,” he said. Dronenburg admits that there are times when his farmer’s mentality bleeds into the assessor’s office. “I do at times,” he said. “I like to think that I’m flexible enough to use the best methods. When I’m looking at a case, I look at the law and the law is the law. But if I’m looking at a problem in the office, I think of how can we get experts to help us with the particular problems.
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Cypress Hill Farms employees arrange filler grown at the Fallbrook farm to be shipped to customers.
Filler grown at Cypress Hill Farms in Fallbrook is arranged and ready for shipment to customers.
“This office is all about customer service,” he said. “We want great customer service, and that’s the same thing at the farm. We try to deliver a great product and great customer service. And that’s why as a farm we’ve survived. We go the extra mile to make sure our customers are very happy with our products. “I don’t make widgets as the assessor; I don’t sell tires. What I do is provide great customer service, and this office is running really well because of that. My people provide great customer service.”
Dronenburg said he has enjoyed living in Fallbrook for the past 16 years. “I like Fallbrook, of course; it’s nice to be able to get back to areas where you’re not surrounded by asphalt,” he said. “Fallbrook has enough of the things you need that you don’t have to drive to get things. You can just drive to town. It’s not like we’re remote, but yet you have the nice feeling of not being on top of your neighbors where you’re living and you have neighbors that all genuinely want to be in the area. I do like Fallbrook.”
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allbrook residents Scott and Jennifer Youngren have successfully operated their full-service, residential and commercial, design-build construction company for 28 busy, fulﬁlling years. Having grown up in the “Friendly Village” and now raising their children, Nash and Katie, in the community they love while teaching them the trade, the Youngrens’ Fallbrook-centric approach and insider knowledge provide immense value-added beneﬁts. Scott Youngren said, “We have completed successful projects in every corner of the community. We know hundreds of people by name, thanks to our business associations, children’s activities and community involvement. This familiarity, along with our full slate of services, business longevity, professionalism, and passion for getting the job done right, sets us apart.” Helping Clients Seize Opportunities Many of Youngren’s highly skilled employees are also longtime locals. Jennifer Youngren said, “We all love the Fallbrookfriendly atmosphere, which we infuse into every project.” Youngren stays on the cutting edge of construction technology and new opportunities. Scott Youngren said, “Last year, San Diego County introduced a signiﬁcant fee waiver program encouraging homeowners in unincorporated areas to build an Accessory Dwelling Unit (granny ﬂat) on their
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property. We immediately began researching possibilities to help people take advantage of this limited-time program oﬀering multiple incentives and great ﬂexibility. Recently, the county began providing preapproved ADU plans, making the process even more aﬀordable. Unlike some less-experienced builders, we are well-positioned to help residents seize this opportunity.” Commercial projects also keep the company busy. From major build-outs to diverse tenant improvements, Youngren has extensive experience with oﬃce, industrial and medical complexes. While constructing projects at an eﬃcient pace, Youngren recently rebuilt their website: the better to showcase their array of work and numerous testimonials. Service Above All In addition to being a VA-certiﬁed builder able to help clients navigate complex Department of Veterans Aﬀairs requirements, Youngren is one of a select handful of companies working with national nonproﬁt, Homes For Our Troops, which builds/donates specially adapted custom homes for severely injured veterans.
“Being able to help genuine American heroes regain some freedoms sacriﬁced on our country’s behalf is an honor and a privilege,” the Youngrens said. In recognition of their eﬀorts, they were nominated by senator Brian Jones, and received the 2019-2020 San Diego Meritorious Support of Veterans Award given by the Veterans Museum of Balboa Park. The Youngrens were invited to ride in the Veterans Day Parade in downtown San Diego. They said, “Being part of the parade was a fun experience for our family. We got to ride in a ’62 Mustang! The opportunity to meet so many inspiring people was very special to us.” Scott and Jennifer want people to know: “Living and working in the town we love; serving veterans who have selﬂessly served our nation; giving back to our close-knit community; being able to instill a work ethic in our children; contributing to the Fallbrook fabric by designing, constructing and remodeling hundreds of homes and oﬃce facilities over nearly three decades: all of this makes doing business a sincere pleasure for us! We hope our clients feel the same!”
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Fallbrook’s long connection to honey production continues today
or honey bees, it’s all about location, location, location. The industrious Apis mellifera do not fly in cold or wet weather. And they generally do not forage for nectar and pollen more than 2 miles away from their hives. As well, they would prefer to find sustenance from blooming plants and trees all year-round. So with some of the mildest climate temperatures in the United States and the abundant supply of wildflowers and agricultural crops here, Fallbrook and its neighboring areas of Bonsall, Rainbow and Vista are, and have long been, a perfect hive-home paradise for honey bees. “Fallbrook has a great bio-diversity of agriculture – avocado, citrus, exotic fruits – and natural plants such as wild chaparral, white sage, wild flowers and other native plant species. And that is primarily and historically why honey bees have done and continue to do so well here,” according to Forrest Breese, owner of Fallbrook-based Forest Bees, which sells honey and beehive products. And it’s a year-round habitat because of the mild winters and because some non-native tree species have filled in the seasonal gap for sustaining honey bees, Breese said.
by Sandra Shrader
“The citrus, avocado and other agricultural crops begin flowering in the spring in Fallbrook,” he said. “But California pepper trees and eucalyptus trees provide pollen for the bees in the beginning months of the year, especially in March, in this area. So the bee colonies here aren’t just limited to eating their own stored honey or commercial sugar over the winter in order to sustain their hives.” Beekeeping and honey production is a long tradition in Fallbrook, and before the first citrus and avocados were planted in this area, honey was recognized as the community’s first agricultural crop. Nearly 150 years ago, proponents of the honey industry in San Diego such as Ephraim W. Morse, a failed California Gold Rush miner turned entrepreneurial San Diego banker, believed the local population of diverse native plants and wildflowers would be an unparalleled component to making fine
Above, beekeeper Forrest Breese at his Fallbrook apiary where bees work in bee hives to produce organic honey.
honey for commercial sale. In 1875, Morse purchased 39 hives for $298.50 and moved the bees to a property in Fallbrook he called Oak Glen Apiary, spending another $750.41 to establish the apiary. Morse had calculated that a $500 investment would yield a $1,200 return for his first year in beekeeping. That proved not to be the case. During his first 13 months of business, the banker, in addition to having disappointing experiences with the mostly incompetent beekeepers he had hired, had spent $1,281.30; his income for the same period was $92. 25. And in the five years that Morse owned Oak Glen Apiary he spent $5,564.98 and took in only $1,338.71. However, by the late 1880s and early 1890s, beekeepers in Fallbrook had weathered both earlier droughts and the subsequent bounty of agricultural crops due to a new irrigation infrastructure and were seeing rewards for their persistence. The quality of the area’s sweet stuff drew praise in 1893 from the Rural Californian, a farming industry magazine. “The quality of the product of the bees throughout this section is unsurpassed and Shane Gibson photo
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Beekeeper Forrest Breese checks a frame of a honeycomb from a beehive at his Fallbrook apiary.
many persons claim it to be ‘the finest in the world,’” according to the publication. “As other sections have made a name favorable to their products, so Fallbrook and vicinity have come to the front as the producers of a grade of honey – pure as when distilled in Dame Nature’s cups and shaded by Flora’s beauteous hues, inferior to none.”
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All the various kinds of flora and their nectar and pollen, which is a fine powder made up of microspores produced by male plants, are the keys to successful honey production in the still mostly rural Fallbrook and outlying areas. Bees are among the most significant animal pollinators in nature, and when bees fly from flower to flower, they gather the nectar and pollen and bring it back to the hive. However, for honey bees, all that flitting around isn’t really about pollinating crops. It’s actually about survival of the hive’s colony and brood food. A honey bee colony typically consists of anywhere from 10,000 to 80,000 bees, sometimes even more. The vast majority of the bees in a hive are feShane Gibson photo male worker bees which do the foraging and work to sustain the hive. All are offspring from the hive’s queen bee, which on average lives up to three years, but the worker bees usually live for about 30 days. A few hundred drones, or male bees, are also a part of a colony as well as developing eggs, larvae and pupae. Nectar provides an important energy source for carbohydrates via a complex range of sugars. Bees have glands which secrete an enzyme, known as the “bee enzyme,” and when the worker bees collect the nectar, it is mixed with the enzyme in the bee’s mouth. Back at the bee hive, the nectar is passed from one bee to another, further mixing the nectar with the “bee enzyme,” and turning, with exquisite chemistry, the nectar into honey. Pollen, on the other hand, provides protein and fats for honey bees, and worker bees eat that to keep up strength for foraging and to encourage production of “brood food” which is supplied to larvae in the hive. Upon return to the hive, the pollen is further mixed, again via the magic of bee enzymes, with the honey there to make “bee bread” and dropped into wax cells, called honeycomb. These are hexagonal-shaped cells the bees make out of beeswax, and they act just like storage jars, but are made of wax. In winter, the hive will live off its own stock of honey unless it has been removed by beekeepers who will in turn supply the hive with a sugar syrup mixture. Thus, in collecting pollen and nectar for their own consumption and survival, bees end up activating pollination for many plants and flowers. In spring and summer honey production seasons, apiaries in Fallbrook draw pollen from macadamia, citrus, avocado and wildflower blossoms such as mustard and California poppy. There is purple sage in Rainbow Heights, and in the surrounding hills there is an abundance of blossoming sage and spring avocado blooms which produces a dark honey which tastes of molasses. The exotic fruit grown here also has a tangible effect on honey, Breese said, who was given seven hives from renowned grower George Emerich of Emerich Gardens in Fallbrook.
Open Mon-Fri 8:30am-5:00pm & Sat 8:30am-4:00pm 58
“When George died three years ago, his brother gave me the hives that were on George’s property,” Breese said. “George grew exotic fruit that included cherimoya, rare persimmons, quince and Asian stone fruit. When I extracted the honey from his hives, the color of it was as dark as Guinness beer,” he said. “And when I entered the honey in the Orange County Fair in 2017, the judges were amazed by its color. It was an award winner.” Breese, who has been in the bee business since 2004, runs a “natural” honey-producing operation with stationary apiaries as opposed to commercial honey producers who usually move their hives to different crop locations throughout the state or country in tandem with bloom seasons. It is a general rule in beekeeping that more diverse a forage area is, the better for a stationary apiary, making this area ideal for local honey production. And stationary hives offer a great way to pollinate local groves, he said. There is a small number of natural honey producers here including those beekeepers who fall under the “hobbyist” category, and at least one large family-owned longtime commercial beekeeping business in De Luz, Breese said. According to TheApiaries.com, a website that tracks apiary permits for beekeeping, there are 16 permits authorized or pending in southwest Riverside County and north San Diego County, including Fallbrook, Rainbow, Bonsall and Pala. The Forest Bees company also provides beekeeping equipment as well as bee removal services which, Breese said, accounts today for about half of his business. In addition, he converts the honeycomb wax from his hives into lip balm products, and he also sells
the wax for guitar pickups. Bringing his own glass-covered observation hive, Breese gives talks throughout the community and to nonprofit organizations about beekeeping and honey production. Among the topics he covers is the prevalence of Africanized bees in this area: what makes them different from European honey bees and how best to avoid aggravating Africanized bees which, unlike the European honey bees that have been cultivated for thousands of years, have yet to adapt evolutionarily to humans in near proximity. For his own beekeeping production, Breese travels to the base of the Sierra Mountains to obtain European honey bees, and with any hives of Africanized bees that he removes, he will “re-queen” the feral colony with a new “nicer” European honey bee queen. Doing that will mellow out the hive of Africanized bees, he said. A century and a half after the first apiaries were set up in Fallbrook, and through 15 years of his beekeeping business, Breese finds the humble honey bee an inspiring creature, one of the most important insects for the health of the entire planet. “Honey bees are just incredible,” he said. “How their collective conscience works, how they start the scouting process for a new hive, the cooperation to build the colony, and how they transform nectar and pollen to make honey. It’s fascinating.” For more information, visit www.forestbees.com or www.facebook.com/ forrestbreeseorganics.
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CUSTOMIZING SOLAR Makes All the Difference
Jeff & Susan Turner
Roger & Amy Moynihan
he solar business has advanced well beyond the early days where anyone could just go install panels and hook them into the main panel through an inverter. Most of those systems have generated power with this minimal technology for many years. Like everything else, the installation of solar involves a lot more today than just plugging in panels. Maneuvering your way through the utility has become a minefield in itself. I know of people that have had their panels installed for more than a year and still do not have permission to operate through the utility. They are making power and it is running the meter backwards; however the utility claims the right to disallow all of the kilowatts that were generated during the time period of operation without their permission. In other words those persons I know could end up owing the utility for more than a yearâ&#x20AC;&#x2122;s worth of electricity bills. The utility is being forced to work with solar by the PUC of California, however we do have to follow all of
the guidelines now in place. The Utility has put in to effect Net Metering II, which most of us are familiar with now, which is simply a move by the Utility to institute a large rate increase from 4-9 pm each day, when the solar panels are no longer producing. This new net metering schedule is also designed to grab some money from the solar users. We are subsequently designing more complex systems involving energy management at whole new levels. We are using the batteries to not only back up critical items during outages, but to also discharge KWHâ&#x20AC;&#x2122;s back in to the grid each day from 4-9 pm. We are utilizing onsite and offsite monitoring to keep an eye on the day to day operation of the system. We are able to see what each panel is producing at any given time or scroll back in time to the day the system began to recapture the data. We are virtually eliminating gas from our new construction houses and replacing existing fixtures, such as water heaters, furnaces and lights to all operate from electricity and operate more efficiently. We are designing
new hybrid and heat pump technology and LED lighting in all of our new construction all powered with our solar and energy management systems. An 80 gallon hybrid electric water heater could save $1200.00-$1500.00 per year in propane if you happen to be on propane. The payback on most solar only systems is typically about five years without interest factored in. The payback on a system with energy management and batteries is typically 7 years. This is using a formula with the Utility raising its rates at 5% per year. This is conservative considering the Utility strives to get 20% per year through the PUC. There are very few investments with an ROI that you can achieve with solar. Further advancing are the inclusion of generators as a final backup fed back through the solar inverter energy management system and working in conjunction with the batteries. This is a last line of defense to power your home in the event of long term shut down by the Utility. Most non solar users are unaware of the fact that
PATIO COVER when the Grid goes down, it automatically switches your solar power off. This is to prevent the solar from feeding in to the house when the power comes back up. The new management systems overcome that shut down whereby they block the signal from the utility that shuts down the solar and pulls the solar back to the house. During the daytime, while the system is overproducing, if sized correctly, the batteries are recharged and ready for the evening when the solar no longer produces. With the sun shining day after day, a home could go indefinitely with just the solar and the batteries. In the event we have a week of cloud cover and the panels cannot keep up, then the generator comes on automatically and fills the void until such time that the batteries are charged enough to take over again. Generac is becoming a major player in the development of this full integration. Although their own inverter is not developed to this seamless inclusion as yet, we are able to couple the Generac with either the
Enphase Ensemble Energy Management System or the Outback Inverter and Energy Management System. I predict that Generac will become the leader in this area as they are currently investing billions into the development of this technology and a future whole house solution. In the not too distant future, we will see many houses going up that are not connected to the grid in any way. The technology has been slow in coming, in my opinion, but it is now being sought after by many of the big players, much like electric cars are being thrust to the forefront. The Energy Management systems are also being developed whereby they can be upgraded via the Network, much like the electric car technology. If you are interested in this technology for the future, then there is no reason to wait on this investment. I can set you up today with an Energy Management System that is capable of automatically installing all of the newest technology as it becomes available.
Michael & Barbara
Dale & Kristin Greene
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The Land of
Milk and Honey by Diane A. Rhodes Jen Mcmullen-Pearson founded The Land of Milk and Honey in 2009.
hile some entrepreneurs create eco-friendly businesses solely to help the environment, Jen Mcmullen-Pearson’s motivation was fueled by a mother’s desire to do the best she could for her children. She began The Land of Milk and Honey company with handmade soaps in 2009 after being told by their pediatrician that commercial baby products were not good for their skin. “Both kids had really bad eczema, and I found it very hard to find products that I could use that didn’t have some kind of chemical preservatives in them,” Mcmullen-Pearson said. “I had the goats and the bees and the chemistry background, so I decided to start making my own.”
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All Land of Milk and Honey soaps contain goatmilk and honey harvested at the 6-acre, family farm in the De Luz area of Fallbrook where she lives with husband Jeremy Pearson, son William and daughter Anna. Shortly after the soaps were made, Mcmullen-Pearson started formulating hand and body balms. All products are made from scratch, using her recipes and locally grown, seasonal herbs. “I was taught by professional level formulators, and I also have a background in microbiology and chemistry,” McmullenPearson said. The business started with word of mouth sales plus extra soaps and balms for Christmas gifts, but soon orders started rolling in, along with requests for more varieties. “I began to dabble with the idea of trying to get into the farmers market scene, since we had eggs to sell as well,” she said. As certified and inspected farmers who believe in natural, farm fresh products, the family also sells chickens and goats in addition to their eggs and body products. Their 10 beehives produce honey and beeswax for use in their many products. Pearson oversees the bees and is always available to answer questions, give advice and help teach local youth classes. The family began making appearances at the Bonsall Farmers Market and acquired a large, loyal customer base from that outlet, which is no longer operating. From there, they began selling at the Temecula Farmers Market, Fallbrook’s Avocado Festival, Del Mar’s Harvest Festival and the Carlsbad Village Street Faire. Products are also sold online. “I strive on being very consistent in my soap making and other products so that I can create the same quality every time,” Mcmullen-Pearson said. “I also studied animal and veterinary science in college and share that knowledge with the Fallbrook 4-H Club group as a leader. I teach both adults and kids, and every class I hold gives a little more insight on how to make it better next time.” She also offers homesteading and animal husbandry classes to the public utilizing the farm’s five female goats, who are all hand milked and given only the best feed and grain, a male Angora goat named Wilbur, a sheep named Dolly, about 65 chickens, four show chickens, five pigs, a turkey and 12 rabbits. The family enjoys educating others just as much as they appreciate learning as much as possible about their enterprise. “Our family is heavily involved with local, nonprofit youth www.my-sourcebook.com
All products are made from scratch, using Mcmullen-Pearson’s recipes and locally grown, seasonal herbs. The Land of Milk and Honey offers handmade soaps, balms, scrubs as well as eggs, chickens, goats and wool products.
organizations and clubs, where both Jeremy and I are leaders,” Mcmullen-Pearson, who is a registered veterinary technician, said. “We support Fallbrook Pop Warner, youth baseball and other groups. We belong to the ADGA (American Dairy Goat Association), the San Diego Beekeeping Society, the Handcrafted Soap and Cosmetic Guild Handmade Soap Guild, the Fallbrook Ag Boosters and more.” Mcmullen-Pearson also teaches adult and youth fiber classes and is a featured artist and instructor at the Garden Show exhibit area at the San Diego County Fair, held at the Del Mar Fairgrounds, teaching classes on how to infuse herbs into oils, how to make natural bath and body products and fiber arts. She also teaches “Back to the Old Ways” hands-on lessons about processing raw fiber, such as wool, from the moment it is sheared from the animal to spinning it into yarn.
Dolly poses for a photo at The Land of Milk and Honey farm.
“My biggest challenge is lack of space, but Jeremy is working on building me a large workshop soon,” she said. “I also sometimes experience a seasonal lack of resources as I make or buy my supplies as locally as I can.” Item popularity is also seasonal, but top sellers from about 100 soaps, balms and scrubs to choose from include avocado citrus sage, blackberry lemon sage, gardenia oranges, mountain man and charcoal of the sea. “I think these are fresh and appeal to most of the customers,” Mcmullen-Pearson said. “I have very sensitive skin customers that only buy the olive and oats because there are no added essential oils – it’s just goat milk and honey plus oats.” For additional information go to www.thelandofmilkandhoneysoap.com or call (760) 723-1030.
ONEY B A %M
100% A R A NTEE
*FREE Estimates do not apply to repairs. SOURCEBOOK 2020
North County Fire Protection District, a Tradition of
by Stephen J. Abbott, Fire Chief/CEO
he North County Fire Protection District was formed in 1986 as the result of a merger between the Fallbrook Fire Protection District and the Rainbow Volunteer Fire Department. Encompassing 92 square miles and serving a population of approximately 55,000, the district provides comprehensive fire, rescue, and emergency medical services for the communities of Fallbrook, Bonsall, and Rainbow in northern San Diego County. The district is governed by a five-member board of directors and is comprised of 45 full-time fire suppression personnel, 18 paramedics and EMTs, 13 administrative and fire prevention personnel, two mechanics and approximately 30 volunteer firefighters, operating out of five fire stations and one administrative facility. It also has a full-service fleet maintenance facility.
It (North County Fire) was among the first fire departments in the state of California to provide ambulance services dating back to the early 1950s.
North County Fire has a long and proud history of providing comprehensive fire suppression, rescue, and emergency medical services dating back to 1927. It was among the first fire departments in the state of California to provide ambulance services dating back to the early 1950s and to offer public safety defibrillation services in the 1980s. In 1990 it established the first alternative paramedic delivery program within San Diego County, which has since become the progenitor for how most paramedic systems are operated throughout the county. In so 64
doing they were able to create a mechanism by which paramedic services could be replicated in more rural portions of the county. Continuing with this rich tradition of emergency medical services, in 2016 North County Fire entered into a joint powers agreement with the Fallbrook Regional Health District to expand healthcare services. The first such venture was a health services referral program, which provides health navigation resources for people who need help managing long-term health needs. More recently this relationship has expanded into the joint purchasing of paramedic ambulances and various pieces of resuscitation equipment. Most recently the health district helped to fund a medical services officer to provide quality assurance for future community paramedic programs. This addition will begin with “medical priority dispatch” to ensure the right resources are sent to the right type of call the first time. We are also close to launching a non-medical transportation service through Lyft to provide transport for those needing non-urgent medical care. In the years to come they will expand these concepts by transporting patients to alternative destinations, providing point of care testing and routine case management, and nurse triage, as a nurse can provide certain non-urgent callers medical guidance. As they move forward, the district is excited about creating future efficiencies so that they can collaborative improve the health of community members.
The North County Fire Protection District is your primary provider of comprehensive ﬁre and emergency medical services for the communities of Fallbrook, Bonsall, and Rainbow.
It is our goal to not only provide caring and professional assistance, but to exceed your expectations, and help you ﬁnd the resources that can better assist you through outreach efforts and collaborative partnerships.
Keeping Your Home Safe is NO Accident Use proven methods of ﬁre resistive construction & vegetation management
Clear Fire Department
Large Trees Limbed Up Class “A” Roof Ember Resistant Eaves & Vents
Lean, Clean & Green Zone Around House
One of the best ways you can help us serve you is to maintain defensible space around your homes. For more information on how we can best serve you, please visit our website:
www.ncﬁre.org OR Call us at (760) 723-2005
As always, to report an emergency please dial 9-1-1.
To obtain information on current ﬁre & emergency incidents, you can follow us on:
If you would like to report hazardous weeds or brush, or to schedule a ﬁre inspection, please contact our Fire Prevention Bureau at (760) 723-2010 or submit information online at www.ncﬁre.org.
@NorthCountyFire Or by calling our Fire Information Line at (760) 723-2035.
Snapshots of Fallbrook
Nicole Boyd photo
One Of Fallbrook’s
Newest Restaurants Finds Success Amid Pandemic by Lexington Howe
espite businesses being primarily closed, brothers Jason and Jeff Stankaitis have found an upside to opening their restaurant, The Coal Bunker, in Fallbrook during the pandemic. “We had hoped to open our doors in January, but everything got delayed,” Jason Stankaitis said. They opened for takeout April 11. “When the ban happened,
we thought, well, we need to kind of get that side going so we shifted gears and opened that side until we’re ready to get the dining room opened, hopefully soon.” While the restaurant has only been open for a little over a month, Jason Stankaitis found that opening for takeout had an upside.
[Top] The marinated portobello sandwich is one of The Coal Bunker’s most popular items, featuring balsamic marinated portobello mushroom, artichoke, oven roasted tomato, garlic confit, fresh mozzarella and basil.
Restaurant & Sushi Bar
The Coal Bunker rotates seasonal items on and off the menu, highlighting its Strawberry Shortcake since strawberries are currently in season. Courtesy photos
Try Our Awesome & Healthy Foods
Open: Mon-Thurs 11:30am-9pm • Fri 11:30am-9:30pm • Sat 1pm-9:15pm
Chicken Teriyaki Bowl
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760-723-9788 | 1067 S. MAIN AVE., FALLBROOK, CA 92028 71
Come check out our The curry chicken salad stuffed avocado features roasted shredded chicken, cashews, lime curry aiolie and is garnished with cilantro.
Located at Pala Mesa Market on the Old 395 Highway near the 76
“It kind of gave us a chance to work out any kinks, but not having any employees actually gave us a chance to get things going a little slower and not have so much to worry about,” Jason Stankaitis said. The restaurant is train-themed and is centered around the Atchison, Topeka and Santa Fe Railway, whose rails once ran through Fallbrook. “We found cool vintage lights, art, photos, things like that,” Jeff Stankaitis said. “We tried to focus on the railroad that used to go through there, and then we did our bar top to look like a railroad track.” Both brothers started off with a love for food that turned into various opportunities over the years, from working in restaurants, Chart House, and culinary school. While both are originally from Point Loma, Jason Stankaitis has been living in Fallbrook for three years now and his brother lives in Valley Center. Jeff Stankaitis worked at a winery in Temecula for a short time before the brothers found the spot for Coal Bunker in Fallbrook. “We’d always kind of looked at what we were going to do next,” Jeff Stankaitis said, “and we kind of landed on finding this place.” “I actually have no formal training, except for the experience,” Jason Stankaitis said. He went through the Chart House Program during the mid-90s and has also learned from cooking shows. Jeff Stankaitis attended The Arts Institute, graduating from culinary school alongside a business degree. “We both work on recipes,” Jason Stankaitis said, adding that they like to cook everything from scratch and source locally. “I’d say our cuisine is simple but still elegant.” The menu rotates based on the season. Some of the popular items right now are the Shepherd’s Pie and the Firebox Chicken Sandwich. “We do a nice, savory gravy and then we do kind of a potato griddle cake that it (Shepherd’s Pie) gets topped with,” Jason Stankaitis said. “The Firebox Chicken Sandwich is essentially a little bit of a spin on Nashville hot chicken but as a sandwich with chicken thighs and that’s been a pretty popular item.” Some of the menu items came to be simply by what both brothers like to eat. “One of our focuses is looking at what the town doesn’t have, and we really want to do things you wouldn’t find other places,” Jeff Stankaitis said. “Mainly things that are different.” Since the restaurant is only currently serving for takeout, the menu has been modified. “I wanted things that sort of hold up www.my-sourcebook.com
Coal Bunker whips up a four cheese blend with butter toasted bread crumbs.
well,” Jason Stankaitis said. “One of the issues I always have is a lot of foods don’t eat well after they’ve been taken home when it’s 15, 20 minutes later.” When they open for sit down service, he would like to focus more on the dinner items. “We’re going to be doing some different flavored sausages and a little bit of steak as well.” Coal Bunker is open from 11 a.m. to 7:30
Coal Bunker’s current Burger Special is topped with caramelized onion, bacon and gruyere cheese.
p.m. Wednesday through Saturday, and customers can see their menu at www.thecoalbunker.com, visit them on Facebook at The Coal Bunker, or find them on Instagram @thecoalbunkersd. “It was just a lifelong dream sort of fulfilled,” Jason Stankaitis said. “My philosophy’s always been that if the food is good and the atmosphere is good and you do a good job, then it doesn’t take very long for word to get out.”
Lemon curd cheesecake.
Catering To Go!
M E X I C A N RESTAURANT
1075 S. Mission Rd., Ste. A Fallbrook (Behind KFC)
ENJOY BREAKFAST, LUNCH & DINNER INSIDE OR ON OUR PATIO!
Fallbrook Apostolic Church
Christ the King Lutheran Church
First Church of Christ Scientist
135 E. Ivy St. Fallbrook, CA 92028 (760) 728-1717
1620 S. Stage Coach Lane Fallbrook, CA 92028 (760) 728-3256 www.ctklc-fallbrook.org email@example.com
1109 E. Fallbrook St. Fallbrook, CA 92028 (760) 728-0242 www.christianscience.com
Baha’i Faith - Fallbrook P.O. Box 36 Fallbrook, CA 92088 (951) 259-4494 firstname.lastname@example.org
Bonsall Community Church 31552 Old River Road Bonsall, CA 92003 (760) 945-1276 www.bonsallchurch.com
Community Baptist Church 731 S. Stage Coach Lane Fallbrook, CA 92028 (760) 728-2966 www.cbcfallbrook.org email@example.com
Cornerstone Baptist Church
Calvary Chapel of Fallbrook 488 Industrial Way, Suite A-1 Fallbrook, CA 92028 (760) 728-9138 www.ccfallbrook.com
131 E. Fig St. Fallbrook, CA 92028 (760) 723-2318 www.cornerstonefallbrook.org firstname.lastname@example.org
Emmanuel Baptist Church
Centro Cristiano de Victoria 405 W. Fig St. Fallbrook, CA 92028 (760) 586-8144 www.facebook.com/iglesiaccvfallbrook
911 E. Elder St. Fallbrook, CA 92028 (760) 728-2667 www.emmanuelbaptistfallbrook.com email@example.com
First Christian Church
Christ Church Fallbrook 2000 Reche Road Fallbrook, CA 92028 (760) 728-2007 www.christchurchfallbrook.org
318 W. Fig St. Fallbrook, CA 92028 (760) 728-7649 www.fccfallbrook.tv
Hilltop Center 331 E. Elder St. Fallbrook, CA 92028 (760) 723-8291 www.cslfallbrook.org
Inland Hills Community Church 731 S Stage Coach Lane Fallbrook, CA 92028 (760) 689-2039 www.inlandhills.cc
Kingdom Hall of Jehovah’s Witnesses 512 S. Stage Coach Lane Fallbrook CA 92028 (760) 728-9824
Life Pointe Church 221 N. Pico Ave. Fallbrook, CA 92028 (760) 728-7771 www.lifepointefallbrook.com firstname.lastname@example.org P.O. Box 2648 Fallbrook, CA 92088
Chu rch 74
Living Waters Christian Fellowship
Redeemer Lutheran Church
St. Johnâ&#x20AC;&#x2122;s Episcopal Church
2000 Reche Road Fallbrook, CA 92028 (760) 728-1685 www.lwcf.me
1978 Reche Road Fallbrook, CA 92028 (760) 728-6814 www.redeemerfallbrook.com
434 N. Iowa St. Fallbrook, CA 92028 (760) 728 -2908 www.stjohnsfallbrook.com email@example.com
North Coast Church
1375 S. Mission Road Fallbrook, CA 92028 (760) 724-6700 www.northcoastchurch.com firstname.lastname@example.org
4980 Sweetgrass Lane Bonsall, CA 92003 (760) 941-1430 www.refc.org email@example.com
Pauma Valley Community Church
Seventh-day Adventist English Church
32077 Community Church Drive Pauma Valley, CA 92061 (760) 742-3551 www.paumavalleychurch.com firstname.lastname@example.org
Fallbrook Pentecostals 805 E. Mission Road, Suite C Fallbrook, CA 92028 (760) 451-0567
Rainbow Community Church 2560 Rainbow Valley Blvd. Fallbrook, CA 92028 (760) 728-2051 www.thechurchatrainbow.com email@example.com
1200 Old Highway 395 Fallbrook, CA 92028 (760) 723-7733 www.fallbrookadventist.org firstname.lastname@example.org
Seventh-day Adventist Spanish Church 439 Iowa St. Fallbrook, CA 92028 760-908-6805 email@example.com
SonRise Christian Fellowship 463 S. Stage Coach Lane Fallbrook, CA 92028 (760) 728-5804 www.sonrisefallbrook.com
Guide SOURCEBOOK 2020
St. Peter the Apostle Catholic Parish 450 S. Stage Coach Lane Fallbrook, CA 92028 (760) 689-6200 www.stpeter-fallbrook.org
The Church of Jesus Christ of Latter-day Saints 621 S. Stage Coach Lane Fallbrook, CA 92028 (760) 728-4244 www.lds.org
United Methodist Church 1844 Winter Haven Road Fallbrook, CA 92028 (760) 728-1472 www.fallbrookumc.org
Zion Lutheran Church 1405 E. Fallbrook St. Fallbrook, CA 92028 (760) 728-8288 www.zlcs.org firstname.lastname@example.org
Margaret Larson photo
Encourage Warmth, Natural Beauty & Community Spirit
by Village News Staff
Julie Reeder photos
ith rural beauty serving as the perfect backdrop, it is the warmth of human spirit and solid community values that have allowed the Greater Fallbrook and Bonsall area to be viewed as a model community in the areas of art, land conservation, Christian unity, and volunteerism. Through the clearly focused, specialized efforts of dedicated volunteers and service organizations, these picturesque communities are deemed highly desirable in myriad ways. Building on a historic past that dates back over a century, residents have linked arms to guide Fallbrook into the 21st century
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Shane Gibson photos
even after many changes. After an influx of highly acclaimed artists, authors, and entrepreneurs, the area reflects a distinct richness of talent in its residents. You never know who you might meet at a Newcomers Club meeting, church, the vintage car club, Garden Club, Rotary, Angel Society, or any one of about 150 service clubs or organizations which make Fallbrook and Bonsall a wonderful place to live. What continues to draw people to this area is the beautiful landscape, rolling green hills with orchards of citrus, avocados, exotic fruit, and of course, the thousands of acres of flowers and botanicals. There are dedicated volunteers, like Joe Beyer, who work hard to keep the highways and byways free of trash and graffiti. Fallbrook and Bonsall are more than landscape and art though. Another benefit of visiting or living in Fallbrook and Bonsall are the unique variety of restaurants and cuisine. While the villages have a few chain restaurants, most of the restaurants are true bistros and family-owned cafes that are reasonably priced without long lines as there are in neighboring towns. Here diners can actually get to know the restaurateurs who are happy to personally make sure each dining experience is great and the food is top notch. Many carry local wines from award-winning Fallbrook and Temecula wineries. While residents missed some of the most famous art shows this year at the Fallbrook Art Center due to the coronavirus, by next year local artists will continue to draw attention nationwide, and local galleries will display the work of approximately 150 local and world-renowned artists. The Fallbrook Village Association has been instrumental in developing the town into a place that is quaint, fun and interesting for everyone. Fallbrook Arts Inc. works toward developing additional resources for professional artists and helps locals who want to develop their own creativity with classes of all kinds. The organization, funded by generous community members, also contributes time and funds to the “Art in Public Places” program, regularly placing bronzes and colorful murals throughout the downtown area for the enjoyment of residents and visitors. Enriching children’s lives through art, Rally for Children, a nonprofit organization, joins with the Fallbrook Elementary School District to host an annual event at Live Oak Park entitled “Arts in the Park.” Thousands of children, accompanied by their parents, www.my-sourcebook.com
2019 Boys & Girls Club of North County Dinner & Auction Gala.
Horses, Hats & Hope benefit for REINS Therapeutic Horsemanship Program and Foundation for Senior Care.
2019 Foundation for Senior Care fundraising event. Shane Gibson photos
spend a delightful day at the park learning about all art from community volunteers. Children can delight in hands-on activities including painting, papier mâché, clay work, mask making, hat making, puppetry, experimentation with musical instruments, and more – all completely free of charge. A short 26-mile drive from the Pacific Ocean, the greater Fallbrook area is well known for its gently rolling hills, lush groves, ancient oak trees, equestrian and walking trails, riparian areas, nature preserves, and Mediterranean climate. Stepping forward to protect this soughtafter environment are the volunteers that comprise the Fallbrook Land Conservancy and its specialized committees. The Fallbrook Land Conservancy diligently pursues donations of land to protect open space. Volunteers from the Save Our For-
est and Treescape arms of the organization carefully plant and maintain hundreds of trees annually to enhance the environment. In addition to stately oaks, visitors will see varieties of eucalyptus, magnolia, sycamore, and pepper trees adding beauty to the area. The dedicated volunteers care for these picturesque trees, many of which line the downtown village. The Trails Committee has worked for years to bring a network of equestrian and walking trails to fruition. Horse enthusiasts can be seen regularly enjoying the Santa Margarita River trail, meandering through nature’s bounty. One of nature’s greatest gifts to Fallbrook is Live Oak Park. Accessible by Gird or Reche roads, visitors can enjoy the journey to this jewel of a destination as they drive under the protective canopy of ancient oaks to the 16-square
mile park that features barbecues, playgrounds, baseball diamonds, a sand volleyball court and more. Nestled amongst the oaks with gentle streams nearby, the park is a local favorite for festive family picnics, restful breaks, and popular community events. Community volunteers established the Live Oak Park Coalition to protect Live Oak Park. The organization focuses on the many aspects that are vital to keeping this resource available to area residents. Their efforts serve as a model for other communities, as they protect and preserve this outdoor haven. To help residents maintain a healthy, happy lifestyle, the Fallbrook Regional Health District administers nearly a million dollars a year in annual property tax revenues to fund health-related programs that serve residents of the area. The board of directors
Funded by a grant from the Department of Resources Recycling and Recovery (CalRecycle). SOURCEBOOK 2020
Shane Gibson photo
Shane Gibson photo
Jeff Pack photo
Shane Gibson photo
continues to maintain their commitment to manage tax revenue dollars in a prudent manner, while funding numerous programs that address medical, dental, rehabilitation and preventative needs. The Fallbrook Foundation for Senior Care supports the local health care effort by encouraging, obtaining, and administering funds for adult day care centers, Health Care Resources information service, SeniorNET computer classes taught to seniors at their own pace, Project CARE support for the frail, elderly and disabled, a van that transports seniors to doctor appointments and more. The foundation is a nonprofit organization funded by bequests, will, estates, and private donations. The Fallbrook Food Pantry was started by all the churches in town many years ago and is fueled by the community and many volunteers. Farmers donate produce and churches participate with food drives. The pantry serves hundreds of families each week. Fallbrook is also home to unique programs to help youth and adults with physical challenges. The REINS Therapeutic Horsemanship Program works to support their physical, mental, and emotional health through learning to ride horses. The nonprofit effort is assisted by volunteers who help the disabled riders as well as care for the horses. D’Vine Path, another nonprofit program in Fallbrook, provides a dynamic and safe community for people with autism spectrum disorder to learn vocational and life skills. Care Rite has also provided employment for the physically and mentally challenged adults. Keeping the business community strong and prosperous is the focus of the Fallbrook and Bonsall chambers of commerce. These organizations work to bring more opportunities to town and help local businesses succeed. By providing networking opportunities, such as the monthly Sundowners and annual recognition events, as well as special community functions, they successfully connect businesses. In the absence of a “city” structure, including a mayor, city council, etc., the chambers fill in the gaps between community and county government. Then there are groups like The Angel Society of Fallbrook, Fallbrook Senior Center and area churches, including St. John’s Episcopal and St. Peter’s Catholic, operating thrift stores in town that not only provide gently used items and fabulous “finds,” but the money they collect is put back into the community for worthy projects and educational grants. It is indeed staggering to see how many projects and programs are funded from sales at these shops, all because of the dedication of the volunteers who give their time working in the shops and the community members who donate items for sale. Visitors often meander along the picturesque
winding roads that lead into the Friendly Village, enjoying the many wonderful discoveries to explore along the way. Antique shops are filled with remembrances of days gone by and sometimes elegant, elaborate pieces from national and international sources. A visit to Fallbrook’s Historical Society Museum, at 260 Rockycrest Road, is well worth the time. The knowledgeable docents have spent numerous hours setting up interesting displays rich with local history. Fascinating miniatures, periodicals, pictures, artifacts, and even classic automobiles are available for perusal. A visit to the museum provides in-depth insight to the rich past of the Greater Fallbrook area. When visitors arrive in the downtown “village” area, they will be delighted to stroll along an oldfashioned Main Street lined with unique gift shops, satisfying restaurants, and intriguing art galleries. Volunteers worked with county and state officials to create the Fallbrook Revitalization Plan, putting considerable time and effort into protecting the intrinsic beauty of the downtown atmosphere. Whether residents are interested in estate jewelry, home decor accents, art of all types, delightful gifts for all occasions, or clothing, they can shop to their heart’s delight in these quaint shops with historic storefronts. Although it ceased running through town three decades ago, a caboose adorns Main Avenue and pictures around town depict the Santa Fe Railroad Station, which was responsible for ferrying visitors to the area to enjoy the annual Avocado Festival. Each spring, the Avocado Festival is a showcase of Fallbrook’s rich agricultural heritage. While olives were a significant crop in Fallbrook’s early days and nursery plants account for the greatest revenue numbers today, it is the immensely popular avocado that has become its trademark product. While the avocado industry locally does its share to help San Diego County produce over $121 million in avocados, it’s the ornamental trees and shrubs that produce over $400 million county-wide and flowers over $250 million annually. Then there are a wide variety of citrus and exotic fruits, macadamia nuts, kiwi, persimmons, pomegranates, wine grapes, and more compose the remainder of the agricultural industry in the area. With several packing plants available, Fallbrook and Bonsall offer ideal climate and conditions for large-scale growing operations and farms. Recognized throughout California as an event that shouldn’t be missed, the Avocado Festival is held every April – unless a pandemic strikes. Nearly 100K visitors converge on Fallbrook to sample one of the avocado’s most famous dishes – guacamole. Colorful booths line Main Avenue and Alvarado Street featuring unique clothing, hats, arts, crafts, jewelry, and farm-fresh produce for www.my-sourcebook.com
2019 Fallbrook Avocado Festival.
2019 Fallbrook Avocado Festival.
purchase. Live bands and other entertainment are offered for the pleasure of festivalgoers. Beer gardens and food vendors cater to every whim. Reigning over the Avocado Festival is Miss Fallbrook, who helps interview young contestants for the position of “Little Miss and Mister Avocado.” The annual Fallbrook Christmas Parade is another large-scale event held for the benefit of the community. A gift from the Fallbrook Chamber of Commerce, this beautiful evening parade is held each year at the beginning of December. The parade includes nearly 150 entries from the very small, sweet entries to large elaborate illuminated floats. The parade showcases all the organizations that play key roles in Fallbrook’s well-being. It’s a chilly night that visitors won’t forget. Bring warm jackets, caps, and mittens for the family. Steaming hot cocoa, homemade cookies, and other special treats are offered for sale along the route. Bright, shiny fire engines carry high spirited cheerleaders, and high school bands fill the air with music. Marines from U.S. Marine Corps Base Camp Pendleton always play an important role in the Fallbrook Christmas Parade, as they march down Main Street in their crisp uniforms.
Shane Gibson photo
Main Street Cafe.
Sandi Simpson photo
While taking in the surrounding agriculture and landscape, visitors and residents will notice many equestrian properties in the community. Private horse breeders, trainers, and boarding centers are significant in number, as Bonsall boasts the renowned and respected San Luis Rey Downs Training Center. It is the only auxiliary training track continuously approved since 1984 by the California Horse Racing Board. This widely acclaimed facility offers a onemile track and a smaller training track, as well as an equine pool and many other amenities. The beauty of the area is complemented by hundreds of species of birds and wildlife including rabbits, coyotes, squirrels, opossums, mountain lions, deer, bobcat, racoons, and more. Children and adults alike can sit alongside area creeks and view frogs and other species that favor riparian areas. The rich soil of the area has produced some beautiful gems and minerals in local mines. Gem experts have shipped billions of dollars of beautifully colored pink and green tourmaline worldwide from these mines that are now primarily inactive. The fascinating displays at the Fallbrook Gem and Mineral Society Museum on Alvarado Street tell the story of this interesting aspect of area history.
Fallbrook Oil Company Petroleum, Diesel Fuel & Gas At A Glance
Family owned since 1960 Essential petroleum product and service company Fully stocked warehouse Fast, friendly, reliable service Fuel consumption control 24 hour automated fueling Comprehensive billing statements Members of Paciﬁc Pride and Pride Advantage cardlock networks
Fallbrook Oil Co. is a family owned business that has been operating since 1960. We are an essential petroleum product and service company that provides bulk deliveries of fuels and lubricants. We fully stock our warehouse so that we can give the most complete and fastest service possible. Our customers include golf courses, school districts, government agencies, transit companies, construction companies, agriculture, and industrial machine operators. Fallbrook Oil understands the impact petroleum product supply has on your business. We have the friendliest staff willing to go the extra mile for you so that you may focus on the other demands of your business. Our goal is to be your fuel and lubricant source. We will accomplish this with the fastest, most reliable service and competitive pricing. Contact us at (760) 728-1723, (951) 676-3288 or (760) 728-7703 to ﬁnd out more on how we would like to become your fuel and lubricant source. Or stop by at 1208 S. Main St. in beautiful Fallbrook and meet Lee Sr., Linda, Lee Jr., Gustavo & Gwen to discuss your petroleum needs. 79
Fallbrook and Bonsall are home to many beautiful hiking trails to enjoy the natural beauty.
Julie Reeder photos
Worthy of a visit, museum docents are well-informed and enjoy sharing Fallbrook history with visitors. The Fallbrook Library has the distinction of being the first branch in the San Diego County library system and was established over 90 years ago. In 1963, a handful of members from the local chapter of the American Association of University Women started the Friends of the Fallbrook Library to provide ongoing community support for the library. Today, all residents can enjoy one of the most beautiful libraries in the county with double the floor space of the other 11 branches. It is full of color and local art, as well as spacious meeting rooms. While motoring around the community, residents shouldn’t be surprised if to see people driving beautiful vintage automobiles throughout the countryside. Droves of car enthusiasts call Fallbrook and Bonsall home. Over 20,000 spectators, from miles around, travel to this area for the annual Fallbrook Vintage Car Club Show and Swap Meet, which is usually held in May. This year, because of the coronavirus pandemic, it will be held Aug. 23. Whether car enthusiasts are enamored by Model A Fords, 1950s T-Birds, classic Mustangs, or glossy hot rods, this show is the one they don’t want to miss. Each year, close to 450 vehicles are entered into the show and over 50 vendors offer automotive-related swap meet items. Live music, food, and cold drinks are offered for families enjoying the event. Meeting on a year-round basis, members of the Fallbrook Vintage Car Club are a friendly group that organizes outings, picnics, and more. New members are always welcome. For the perfect weekend getaway, Fallbrook and Bonsall offer myriad choices. Golf enthusiasts will find several quality courses to choose from. Local inns and bed-and-breakfast establishments cater to weekenders that wish to escape to a rural destination for rest and relaxation. Accommodations range from affordable motel rooms to high-end establishments complete with exquisite antiques. Many visitors fall in love with the community upon their first Ways YOU can help visit and make it a goal to purchase a home or property here. Local • Make a ﬁnancial contribution real estate has proven to be not only a solid investment, but, in most – we buy in bulk, stretching recent years, a lucrative one. your dollars further While the median home value, according to Californiahometown• Volunteer your time locator.com in Fallbrook is $633K and $845K in Bonsall. The range is diverse and local Realtors are the best resource as they are ex• Support our Annual perts on this area. They are pleased to assist homebuyers in finding Charity Events the perfect property to suit them and their family’s needs. Whether • Organize YOUR personal they desire a low maintenance condominium, a traditional singleFUND DRIVE family home, a home in a privately gated community, or acreage to • Donate fruits and vegetables build a new custom home on, the area offers a variety of options. from your garden or grove Upon learning about the many areas in which Fallbrook and Bon• We also accept nonperishable sall are model communities, new residents commonly lend their items (please no glass) support to their favorite cause. It also provides a good way to meet new friends and give back to their community. Whether they are farmFeeding Those in Need with a workers, educators, business owners, corporate executives, or professionMARKET STYLE DISTRIBUTION als, a strong sense of community spirit Monday-Friday 9:30am-12:30pm seems to be woven into the fabric of 140 N. Brandon Rd., Fallbrook, CA 92028 their beings as Village residents. 760.728.7608 The median age in Fallbrook is 40 www.fallbrookfoodpantry.org years. While the average household in- Local alligator lizard. “when you are hungry, nothing else matters.”
Andrew Reeder photo
GREAT FUTURES START HERE. Daily Programs Offered: Character and Leadership Development Education and Career Development (Homework Help)
Health and Life Skills (Triple Play) Sports, Fitness & Recreation (Sports Leagues, Special Events)
The Arts (Music, Visual Arts)
Youth Development Strategy:
Our Boys & Girls Clubs programs promote the development of young people by instilling a sense of competence, a sense of belonging and a sense of power & influence.
• Ingold Unit • Fallbrook Street Elementary • William H. Frazier Elementary • Live Oak Elementary • Maie Ellis Elementary • La Paloma Elementary • Potter Jr. High • Turnagain Arms Apartments
With this strategy, self-esteem is enhanced and an environment is created to provide an opportunity for our youth to BE GREAT!
Our Mission: Hours of Operation: School year from school dismissal until 6:00pm Closed all school holidays and summer
The Mission of the Boys & Girls Clubs of North County is to inspire and enable all young people, especially those who need us most, to realize their full potential as productive, responsible and caring citizens.
Ingold Unit, 445 E. Ivy Street, Fallbrook CA 92028
www.BGCNorthCounty.org | 760.728.5871
Chris Murphy speaks at the 2019 Murphy & Murphy Charity Golf Tournament. Shane Gibson photos
Guests bid on items to raise money for The Fallbrook Food Pantry at the 2019 Murphy & Murphy Charity Golf Tournament.
come is $95,000 in Fallbrook and $124,000 in Bonsall, the earnings range is wide because of the diverse socio-economic makeup of the community as well as a large affluent retired population in both Fallbrook and Bonsall. Current population figures are about 51,053 for Fallbrook and 4,900 for Bonsall. Young people are a valued part of the population in the area, and they start early participating in worthy endeavors. Because of the area’s rich agricultural heritage, the Fallbrook and Bonsall 4-H Club programs are popular with area youth, as is the Rainbow Valley Grange. Fallbrook High School’s National FFA Organization and Agriculture Department have garnered many awards on a state and
2019 Boys & Girls Club of North County Dinner & Auction Gala. Shane Gibson photos
Horses, Hats & Hope benefit for REINS Therapeutic Horsemanship Program and Foundation for Senior Care.
national level. Students can develop skills in raising and showing livestock as well as floriculture and home arts. A sense of personal responsibility and community pride are just two things youth bring away from these valuable experiences. Members regularly participate in the San Diego County Fair at Del Mar and earn top dollar at the Livestock Auction for cattle, swine, sheep and poultry. The educational training ground for the “big show” is the annual Fallbrook Youth Fair, sponsored by the Optimist Club since 1956. Held at the Fallbrook High School Agriculture Department, this community fair allows youth involved in the program an opportunity to practice showing their animals and other work. Delicious barbecue food, game booths, an art show, and more round out the rural goodness of this family-oriented event.
Angel Society of Fallbrook
Celebrating 42 years
serving the greater Fallbrook community
ince 1978, the Angel Society has donated more than $4 Sthrough million in funds for local nonprofits and other worthy causes the operation of our Angel Shop. We are proud of our success, but also grateful for the hard work and dedication of our volunteers, who have numbered in the thousands over the years. We are also thankful for the generosity of the many members of our community who bring to our door their donations of gently used clothing, household goods, small furniture, children’s toys and collectibles. Your support has been vital to our thriving business. Together, we look forward to many more years of serving the greater Fallbrook community. The Angel Shop is located at 1002 S. Main, Fallbrook, CA 92028 (corner of Main Avenue and Aviation Road)
Open Mon-Sat 10am to 3pm
Donation Hours are Mon-Sat 10am to 2pm
Billie Foli photos
760-728-6513 | www.theangelsociety.org www.my-sourcebook.com
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The youth program at Fallbrook School of the Arts is very popular. Courtesy photo
A school planting at the preserve. Courtesy photo
Providing quality education for area children is foremost for parents in the area. Fallbrook and Bonsall offer eight public elementary schools as well as Potter Junior High School, Sullivan Middle School, Vallecitos School, and Fallbrook and Bonsall high schools. Fallbrook offers a home-school program, and there are also quality private schools in the area. Recreational opportunities abound for youth and adults in the Fallbrook and Bonsall area. Organizations such as Boys & Girls Clubs of North County, Fallbrook Youth Baseball, Bonsall Valley Little League, Fallbrook Youth Soccer, and Fallbrook Pony Club provide a wide range of age divisions for youth wishing to be involved. A complete schedule of adult team sports, individual instruction and other recreational opportunities are offered through the Fallbrook Community Center. One distinct source of pride is the Ingold Community Sports
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Yoga has been proven to help with many of the side eﬀects of cancer and its treatment including: insomnia, anxiety, strength, balance, ﬂexibility, range-ofmotion and more. For class days and times & more information, please visit our website:
bewelltherapy.net Free classes provided in part by:
Current Class Locations:
Sage Yoga Studio in Bonsall: 5256 S Mission Rd #707, Bonsall, CA 92003 Sage Yoga Studios in Fallbrook: 115 N Main Ave, Fallbrook, CA 92028 FRHD Wellness Center: 1636 E. Mission Ave., Fallbrook, CA 92028
Fallbrook Foundation for Senior care veterans pinning ceremony. Shane Gibson photo
Park, installed from the generosity of private benefactors and community service groups. Fallbrook 9/11 Memorial Hill Climb. Shane Gibson photo A drive down Stage Coach Lane provides an overview of several local churches, which along with those found around the community, provide outstanding opportunities for worship. A historic landmark in town, the First Christian Church is located at the corner of Fig Street and South Mission Road and boasts a wonderfully tall steeple. Known as a strong faith community with a firm belief in Christian unity, residents are respectful and considerate of fellow congregations. While there isn’t currently a local temple for those of the Jewish faith, or a mosque for those of the Muslim faith, both of those can be found in neighborhing Temecula. A neighbor that residents can be very proud of is the U.S. Marine Corps Base Camp Pendleton, and the “Friendly Village” is. While the base contains over 35,000 residents, many military families choose to reside off base in Fallbrook or Bonsall. Many local families welcome Marines into their homes for holiday dinners. It is with great pride and admiration that the community calls Camp Pendleton their neighbor and gladly includes these members of the armed services in their gatherings and events. Serving and protecting area residents are the quality individuals affiliated with the San Diego County Sheriff’s Department, North County Fire Protection District, the California Department of Forestry, and the California Highway Patrol. With state-of-theart equipment capable of handling all types of emergencies, these individuals accept responsibility for providing exceptional care of Fallbrook and Bonsall residents. The dedicated volunteers with the Trauma Intervention Program make themselves available 24 hours a day, seven days a week, to assist individuals and families in crisis. The external beauty of the Fallbrook and Bonsall area is easily recognized, but when people look past the surface, it is fascinating to see how many wonderful things about the area are a direct result of nonprofit organizations and volunteers from Rotary clubs, women’s clubs, Veterans of Foreign Wars, American Legion, Kiwanis, Lions Club, and so many more. Each one has made their mark with significant contributions. The Friendly Villages did not happen on their own; they were built, careFallbrook Warrior Football veterans fully and diligently by caring people who night game. Shane Gibson photo dared to make a difference. www.my-sourcebook.com
Nonprofit Organizations & Service Clubs A rts CAST and Mission Theater 200 North Main Street Fallbrook, CA 92028 (760) 731-2278 www.castacademy.org email@example.com Fallbrook Art Center 103 South Main Street Fallbrook, CA 92028 (760) 728-1414 www.fallbrookartcenter.org firstname.lastname@example.org
Fallbrook Chorale 731 South Stage Coach Lane Fallbrook, CA 92028 (760) 390-9726 www.fallbrookchorale.org Fallbrook Music Society P.O. Box 340 Fallbrook, CA 92088 131 West Beech Street Fallbrook, CA 92028 (760) 451-8644 www.fallbrookmusicsociety.org Fallbrook School of the Arts 310 East Alvarado Street Fallbrook, CA 92028 (760) 728-6383 www.fallbrookschoolofthearts.org email@example.com
Sandi Simpson photo
Bonsall Chamber of Commerce 5256 South Mission Road Suite 311 Bonsall, CA 92003 (760) 630-1933 www.bonsallchamber.org
Bonsall Education Foundation 5256 South Mission Road, Suite 703 #606 Bonsall, CA 92008 www.bonsallschools.org firstname.lastname@example.org
Fallbrook Chamber of Commerce 111 South Main Avenue Fallbrook, CA 92028 (760) 728-5845 www.fallbrookchamberofcommerce.org
California Retired Teachers Association, Avocado Division 81 https://div81.calrta.org/ Fallbrook Headstart MAAC Project (Full Day) 901 Alturas Road Fallbrook, CA 92028 (760) 731-2062 www.maacproject.org www.my-sourcebook.com
Foundation for Senior Care 135 South Mission Road Fallbrook, CA 92028 (760) 723-7570 www.foundationforseniorcare.org email@example.com PO. Box 2155 Fallbrook CA 92088 North County Lifeline 200 Michigan Avenue Vista, CA 92084 (760) 726-4900 www.nclifeline.org REINS 4461 South Mission Road Fallbrook, CA 92028 (760) 731-9168 www.reinsproaram.org
Hobbies Fallbrook Adult Softball League www.ingoldsportspark.com Ron Montoya photo
Fallbrook Headstart MAAC Project (Half Day) 401 West Fallbrook Street Fallbrook, CA 92029 (760) 723-4189 www.maacproject.org
Fallbrook Trails Council PO Box 316 Fallbrook, CA 92088 firstname.lastname@example.org
Fallbrook Literacy Center (760) 723-2294 www.laubachsandiego.org
The “Club” Adult Day Care 320 West Alvarado Street Fallbrook, CA 92028 (760) 723-0890 www.foundationforseniorcare.org email@example.com
Envi ronment Fallbrook Beautification Alliance P.O. Box 434 Fallbrook, CA 92088 www.fallbrookbeautification.org Fallbrook Land Conservancy 1815 South Stage Coach Lane Fallbrook, CA 92088 (760) 728-0889 www.fallbrooklandconservancy.org FLC@fallbrooklandconservancy.org Live Oak Park Coalition 2746 Reche Road Fallbrook, CA 92028 SOURCEBOOK 2020
Fallbrook Regional Health District 138 South Brandon Road Fallbrook, CA 92028 (760) 731-9187 www.fallbrookhealth.org firstname.lastname@example.org Hope Clinic for Women 125 East Hawthorne St Fallbrook, CA 92028 (760) 728-4105 www.fallbrookprc.com email@example.com PO Box 1588 Fallbrook, CA 92088
Fallbrook Amateur Radio www.fallbrookarc.org firstname.lastname@example.org Fallbrook Camera Club (760) 451-6484 email@example.com Fallbrook Gem and Mineral Society 123 West Alvarado Street Fallbrook, CA 92028 (760) 728-1130 www.fgms.org firstname.lastname@example.org Fallbrook Quilt Guild PO. Box 1704 Fallbrook, CA 92088 www.fallbrookquiltguild.com Fallbrook Vintage Car Club PO. Box 714 Fallbrook, CA 92088 www.fallbrookvintagecarclub.org email@example.com
Local/ Govt/Political ARC - Association for the Rainbow Community 5307 5th Street Rainbow, CA 92028 firstname.lastname@example.org Bonsall Community Center Assoc. 31505 Old River Road Bonsall, CA 92003 (760) 631-5200 Bonsall Community Sponsor Group www.bcsg.org Fallbrook Community Planning Group (760) 715-3359 email@example.com Fallbrook Democratic Club 331 East Elder Street Fallbrook, CA 92028 (760) 895-1778 www.fallbrookdemocraticclub.com Fallbrook Republican Women Federated PO. Box 1328 Fallbrook, CA 92088 www.republicanwomenfallbrook.com RepublicanWomenOfCa.Fallbrook@ gmail.com Fallbrook Village Association PO. Box 2438 Fallbrook, CA 92088 (760) 723-8384 www.fallbrookvillage.org FPUD 990 East Mission Road Fallbrook, CA 92028 (760) 728-1125 www.fpud.com Morro Hills Community Services District PO. Box 161 Fallbrook, CA 92088-0161 (760) 723-3642 www.morrohillscsd.com Rainbow Municipal Water District 3707 Old Highway 395 Fallbrook, CA 92028 (760) 728-1178 www.rainbowmwd.com 87
Veterans of Foreign Wars Post 1924 Women’s Auxiliary Men’s Auxiliary 1175 Old Stage Road Fallbrook, CA 92028 (760) 728-8784 www.fallbrookvfw.com
Angel Shop; Angel Society of Fallbrook 1002 S. Main Ave. Fallbrook, CA 92028 (760) 728-6513 www.theangelsociety.org firstname.lastname@example.org
Seniors The “Club” Adult Day Care 320 West Alvarado Street Fallbrook, CA 92028 (760) 723-0890 Fallbrook Senior Citizens Center 399 Heald Lane Fallbrook, CA 92028 (760) 728-4498 www.fallbrookseniorcenter.com Fallbrook Senior Softball (760) 751-8389 www.fallbrookseniorsoftball.org email@example.com Foundation for Senior Care 135 South Mission Road Fallbrook, CA 92028 (760) 723-7570 www.foundationforseniorcare.org firstname.lastname@example.org P.O. Box 2155, Fallbrook, CA 92088
Bonsall Rotary Club PO. Box 934 Bonsall, CA 92003 www.bonsallrotary.com Bonsall Women’s Club PO. Box 545 Bonsall, CA 92003 www.bonsallwomansclub.org Bottom Shelf/Friends of the Fallbrook Library 124 S. Mission Road Fallbrook, CA 92028 (760) 451-9606 Care Van Free transportation for seniors and the disabled (760) 723-7570 Christians Praying for Revival www.CPRwalk.com CPRwalk@gmail.com Fallbrook Animal Sanctuary 232 W. Aviation Fallbrook, CA 92028 (760) 685-3533 www.fallbrookanimalsanctuary.org
Margaret Larson photo
Fallbrook Community Center 341 Heald Lane Fallbrook, CA 92028 (760) 728-1671 www.fallbrookcommunitycenterfriends.org Fallbrook Food Pantry 140 North Brandon Road Fallbrook, CA 92028 (760) 728-7608 www.fallbrookfoodpantry.org Fallbrook Masonic Lodge No. 317 203 Rocky Crest Fallbrook, CA 92028 (760) 723-7830 www.fallbrookfreemason.org Fallbrook Village Rotary P.O. Box 2186 Fallbrook, CA 92088 (760) 731-7321 www.fallbrookvillagerotary.com email@example.com Fallbrook Woman’s Club 238 West Mission Road Fallbrook, CA 92028 (760) 728-1758 www.fallbrookwomansclub.org PO. Box 208 Fallbrook, CA 92088
Hidden Treasure Thrift Store 913 South Main Street Fallbrook, CA 92028 (760) 723-2800 Legacy, The Community Foundation 5256 South Mission Road, Suite 1210 Bonsall, CA 92003 760-941-8646 www.legacyendowment.org firstname.lastname@example.org Milena’s Thrift Boutique 129 East Hawthorne Street Fallbrook, CA 92028 Rotary Club of Fallbrook PO. Box 1227 Fallbrook, CA 92088 (760) 694-8688 www.fallbrookrotary.org St. John’s Thrift Shop 1075 South Mission Road Fallbrook, CA 92028 (760) 723-9520 www.stjohnsfallbrook.com/thrift-shop St. Vincent de Paul 520 South Main Avenue Fallbrook, CA 92028 (760) 728-7012
Jennifer Moosa photo
Special Interest Cairin Terrier Club of Southern California (760) 728-7133 www.cairnterrier.net California Macadamia Society P.O. Box 1298 Fallbrook, CA 92088 (760) 728-8081 Community Learning Center Computer Classes and Open Lab (760) 723-7570
Support Services Daughters of the British Empire www.dbenational.org Daughters of Norway Hulda Garborg Lodge No. 49 (760) 468-7406 www.daughtersofnorway.org Fallbrook Alumni Association email@example.com
Fallbrook Garden Club P.O. Box 1702 Fallbrook, CA 92088 www.fallbrookgardenclub.org fallbrookgardenclub@ gmail.com Fallbrook Historical Society PO Box number 1375 Fallbrook, CA 92088 (760) 723-4125 fallbrookhistoricalsociety.org Fallbrook Newcomers Club P.O. Box 1392 Fallbrook, CA 92088 fallbrooknewcomers.com fallbrooknewcomers@ hotmail.com Fallbrook Riders Club 1627 South Stagecoach Lane Fallbrook, CA 92028 www.fallbrookriders.com Fallbrook Running & Walking Club (760) 689-8800 firstname.lastname@example.org Palm Society of Southern California (714) 529-3150 www.palmssc.org email@example.com Rainbow Valley Grange (760) 468-7406 www. grange. org/ rainbowvalleyca689/ firstname.lastname@example.org Rally for Children P.O. Box 2575 Fallbrook, CA 92088 www.rallyforchildren.org
Cheryl Nurse photo SOURCEBOOK 2020
Al-Anon Family Groups, AI-ATeen 800-690-2666 Domestic Violence Hotline 800-799-7233 Grief Support Group 521 East Elder Street, Suite 208 Fallbrook, CA 92028 (Silvergate - where meetings are) (760) 728-8880 Mothers of Preschoolers (760) 941-1430 www.fallbrookbonsallmops.webs.com Palomar Family Counseling 120 West Hawthorne Street Fallbrook, CA 92028 (760) 731-3235
Youth Boys and Girls Club of North County 445 East Ivy Street Fallbrook, CA 92028 (760) 728-5871 www.bgcnorthcounty.org Fallbrook Pop Warner P.O. Box 1866 Fallbrook, CA 92088 www.tshq.bluesombrero.com/fallbrookpw email@example.com Fallbrook Youth Baseball 324 Elm Tree Lane Fallbrook, CA 92028 www.fallbrookyouthbaseball.com firstname.lastname@example.org Fallbrook Youth Soccer P.O. Box 271 Fallbrook, CA 92088 (760) 529-0909 www.fbysl.org email@example.com Girl Scouts of San Diego Imperial Council (800) 643-4798 www.sdgirlscouts.org 89
The Grape Awakening Local wine producers stay on the artisanal path
by Sandra Shrader Editor’s note: This article was published when the state of California’s mandate was in effect to close all nonessential services in order to combat the spread of the COVID-19 virus. Check with the wineries about wine purchasing and shipping options, and whether the wineries are open to the public.
o the wineries quaintly dotting the hills and valleys in and around Fallbrook, small is beautiful. The dozen or so wineries in this area is presently small in number compared to Temecula, or wineries in San Diego County overall, but winemakers here believe that the rural seclusion adds to an off-the-beaten-trail thrill of discovery for oenophiles, amateurs and connoisseurs alike. The vineyards in this area are for the most part located on small-to-middling parcels of acreage, and their growth, care and harvesting is often a family affair. Also the wines produced here, uniquely crafted and conjured from grape varietals native to Italy and France as well as from Baja California and Northern and Central California, are mostly done in small or medium batches. All of these reasons give Fallbrook winemakers, along with the coastal sea breeze and subtle range of microclimates, a lot more creative leeway than exists with older more established California wine producers who generally make wines which are mass-marketed, but may also be limited to using select grapes and specific winemaking techniques. “Most of the wineries here are much, much newer than the bigger established wineries which are in places like Napa and Sonoma.
And because we are smaller, we can experiment with growing different grape varietals,” Lisa Iacobelli said, who, along her husband Dr. Ronei Iacobelli, owns and operates Estate D’Iacobelli Winery on 15 acres bordering Pala Mesa Golf Resort in Fallbrook. “And I think that is what makes winemaking here unique,” she said. “Visitors to wineries in the Fallbrook region get to try new wines that they might never know about or find elsewhere.” As is the case with Estate D’Iacobelli Winery, nearly all of the small wineries in the area are family-owned, thus making visits to the establishments by new visitors and local residents warmly received. “My husband Ronei, who grew up watching his Italian grandfather make wine in Italy, keeps an eye on vineyards here, but I really enjoy overseeing our tasting room,” Iacobelli said. “I have fun meeting people, making new friends and sharing our wines with them.” In 1998, the couple bought 20 acres in Temecula Wine Country and established a vineyard there, selling their grapes to local wineries. But when Estate D’Iacobelli became a licensed winery in 2010 and the Iacobellis began envisioning plans for a building with a wine tasting room, they decided to eschew the Temecula winery scene.
Estate D’Iacobelli Winery is nestled on a 15-acre hilltop of citrus trees and a vineyard of Italian varietals. Courtesy photos
They began looking in the Fallbrook area where a fledgling community of small boutique wine producers was beginning to take hold and the region was already home to one longtime commercial winery—Fallbrook Winery—which had been crafting wine here since the late 1990s. In 2013 the Iacobellis purchased 15 acres with “a southern exposure which was perfect for planting Italian varietals,” Iacobelli
said, adding that the soil in Fallbrook is mostly decomposed granite which helps prevent the grapevines from getting “wet feet” which arises when poorly draining soil leads to root rot. Estate D’Iacobelli Winery produces red, white and sweet wines including Barberino, Cabernet Sauvignon, Viognier and Muscato – the winery’s version of Moscato wine from Italy. Its wine tasting room is open Friday-Sunday, noon to 6 p.m., and by appointment
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Beach House Winery’s hilltop tasting room provides scenic views and sunsets.
Jason Mraz photo
Beach House Winery’s owners George and Kim Murray.
Beach House Winery’s sign. [Background] The view from Beach House Winery.
Family owned and operated. Our tasting room is open to the public every Friday, Saturday, and Sunday from noon to 5:00pm.
(760) 420-3678 190 Red Mountain Lane Fallbrook CA 92028
Monday-Thursday. The winery produces about 300 to 400 cases of wine annually, and their wines are sold at local markets and restaurants in Fallbrook and the surrounding communities. As with the Iacobellis, winemaking is a fulfilling hobby-turnedfamily-business for George and Kim Murray of Beach House Winery. Their hilltop winery and tasting room, established in 2010, is located in nearby Oceanside, and the vineyard on their four-acre property is planted on the border between Fallbrook and Oceanside. For the Murrays, who have a combined background of 30 years of winemaking experience between them, keeping their winery boutique-sized is a plus. “There are always challenges with winemaking, and we do it all here. But we want to provide the best individual service we can for our visitors and customers so having a small winery works well for us,” Kim Murray said, adding that the couple’s 18-year-old son also helps out with remodeling chores and shuttle service when needed for large events at winery. Beach House Winery also sells to local restaurants and markets, and its wine menu at the winery/tasting room includes Viognier and Chardonnay white wines, Rosé and Grenache, and red wines like Malbec, Syrah, Merlot, and Cabernet Sauvignon. The winery, which produces approximately 1200 cases of wine per year, was among those nominated this year as “Best Local Winery in 2020” in a viewers’ choice survey by Fox 5 San Diego. Its tasting room is open Saturday-Sunday, noon to 4 p.m. and all other days by appointment. Murray considers the growing enclave of passionate winemakers in this region to be another great selling point for boosting wine tourism here. “Whenever someone comes in to Beach House Winery, enjoys our wine, and then is curious about the wine produced in this area of North County San Diego, I tell them to be sure and visit the other wineries here too,” she said. www.my-sourcebook.com
Fallbrook Winery’s wines have been winning gold, silver and other awards for more than a decade, including a Double Gold for their 33° North Merlot 2015 at the recent 2020 San Francisco Chronicle Courtesy photos Wine Competition.
“The Fallbrook Chamber of Commerce also does a great job in featuring the local wineries, and most of those same wineries are members of the San Diego County Vintners’ Association so this area does get some attention,” Murray said, going on to say that a few members of the winemaking community have been mulling over ways to encourage small-scale winery tours here where possible. Still she concedes along with Iacobelli that marketing the wineries in the Fallbrook area is a delicate balance between getting more exposure and still keeping the hidden-jewel
charm of the wineries and the accompanying personal touch of individuals who have a passion for making wine. “Some of the wineries here are owned and operated by people like us who are retirees, some are hobbyists, some of them are owned by people who love make wine but also have other careers going at the same time, and others which are run by families,” Murray said. The granddaddy of the wineries in the region is Fallbrook Winery which has produced award-winning red and white wines here for 22 years. Although the winery is much larger than other
Wine harvest interns Christian Rojas-Bartlett, left, and Amelia Pargellis “punch down” grape skins and solids during fermentation at Fallbrook Winery’s 2017 harvest. Courtesy Anne Watson Photography
The visitors’ wine cellar room at Fallbrook Winery. A separate barrel room at the winery is used for storing about 1,000 oak barrels of wine. Courtesy Anne Watson Photography
Fallbrook Winery’s labeling machine at work, wrapping front and back labels around wine bottles. Equniox Photo 94
wine producers here, its focus on crafting with Syrah, Grenache and Sauvignon wines, however, continues to be of the Blanc. Its wines are sold in restaurants and same passionate character that motivates retailers throughout Southern California the smaller winery owners. Like the boutique wineries which have and U.S. The wines and Fallbrook Winsprung up here within the past decade, ery itself have been consistent award winners for several Fallbrook Winery too years, including rewas started with empcently receiving the ty land and a wine“Best Local Winery in making vision. 2020” award in a view“It’s hard to imagers’ choice survey conine now, but there was ducted earlier this year nothing but bare land by Fox 5 San Diego here when we purNews. chased the property. Getting more publicWe had to plant it all,” ity and marketing exIra Gourvitz, owner posure in California’s of Fallbrook Winery, wine industry has been said, adding that the slow in coming for the site, once owned by community of winera long-defunct sparies in the Fallbrook kling wine-making area, Gourvitz said. business, was in Fallbrook Winery proprietors Rebecca Wood and Courtesy photo “Wine writers tradiforeclosure when he Ira Gourvitz. tionally don’t go any and his wife Rebecca Wood acquired it and began their win- further south than Orange County,” he explained, referring to people who craft ery in 1998. But Gourvitz, who had previous ex- influential content about wine for print perience in Sonoma County’s winemak- and online outlets. “So they generally haven’t yet reing industry and the liquor distribution business, recognized immediately that viewed the wineries and wines of this Fallbrook’s “terroir” was superlative for area. But that will change. I am confident that the Fallbrook region will continue to growing various wine grapes. And he is still as enthusiastic today attract more wineries. The conditions for about the winemaking environment here growing different varietals here are that as when he first visited the quietly pas- good,” he said. Also positive about the growth of toral—and at that time largely unknown to the California winemaking industry— wineries in the future here are Monserlandscape dominated by avocado and ate Winery owners Jade and Julie Work, who in November 2016 purchased for citrus trees. “This region gets the ocean breezes, $4.1 million a 116-acre distressed golf and it has a moderate microclimate as course and since-razed club house in the well as decomposed granite soil and soil heart of Fallbrook’s Gird Valley. Jade Work, a former professional drainage for growing different grape varietals,” he said, adding that the winery golfer who builds golf courses across not only possesses its own 27-acre vine- the United States, decided to convert the yard but also has 16 vineyard contracts property into a large vineyard with a with area growers who supply grapes wine-making facility, wine tasting room, restaurant and event center. grown on parcels of one acre or larger. Much like the three-year wait time “We can produce a number of different wines here, and that makes the area necessary for vines to produce grapes which are ready for winemaking, the great for wine production,” he said. Fallbrook Winery produces Bordeaux process of bringing Monserate Winery varietal clones and includes Cabernet to harvest and construction fruition has Sauvignon, Merlot, Sangiovese, Caber- required patience and a positive attitude, net Franc, Petit Verdot, and Malbec along Julie Work said. www.my-sourcebook.com
Monserate Winery’s vineyards include fifteen different Italian varietals.
A bucolic view of Monserate Winery’s vineyards.
Thus far 90 acres—the front “nine holes” and the back “nine holes”—have been planted with 15 varieties of Italian grapes varietals including montepulciano, aglianico, sangrantino, negroamaro, barbera, falanghina, and greco di tufo. “It’s definitely been a learning curve,” Work said, referring to both the process of planting vineyards, beginning in 2017, and meeting with local and county officials over the past three years to obtain a major use permit for construction to begin. “But we finally got our major use permit approved in February,
A barrel of Monserate Winery’s first red wine was produced last Nov. 2019 from the winery’s vineyards.
and we produced our first five red wines last November,” she continued, adding that construction of the new winery establishment is expected to be completed by the end of this year. According to Jade Work, Monserate Winery will be a specialized winery showcasing wines made from the Italian varietal grapes grown in the vineyards on the property. “It’s very exciting and we see such potential here,” Julie Work said. “Our plans are to build a topnotch beautiful and romantic setting where people who come to the Fallbrook wine-making
Estate grown grapes. Handcrafted varietals. Award-winning wines. fallbrookwinery.com facebook.com/fallbrookwinery
2554 Via Rancheros, Fallbrook CA 92028 760.728.0156 SOURCEBOOK 2020
Sblendorio Winery owner Phil Sblendorio, left, and friend Mike Fenton pressing the grapes.
Cabernet Sauvignon, Rosso and Barbera are three red wines produced by Sblendorio Winery.
region will appreciate the views of our vineyards and enjoy our wines.” Of course, an idyllic setting is intrinsic for making enjoyment of wines at the largest and the smallest wineries all the more pleasant. Sblendorio Winery, with two acres in production for making red wines such as Cabernet Sauvignon, Barbera and Rosso,
s d r a y e n i V k e e Myrtle Cr Visit us for
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The idyllic outdoor setting at Sblendorio Winery’s De Luz location. Courtesy photos
operates in the bucolic hills of De Luz above Fallbrook. With 15 years of experience in making homemade wines to share with family and friends, Phil and Laura Sblendorio decided to set up a boutique winery in 2013. But Mother Nature had a firm hand in their decision-making at first, Laura Sblendorio said. “When we bought our land in De Luz, it had avocado trees. But soon after we purchased the property, a wildfire burned down the trees,” she recalled. “And after considering what water costs would be to replant and grow avocados, we decided to plant grape vines.” When rainfall is not plentiful, an acre of avocados requires about 37,500 gallons of water per week, but an acre of wine grapes needs only about 16,000 gallons per week. Water costs in the Fallbrook region during the recent years of drought prompted many avocado growers to plant wine grapes. The Sblendorios also grow their grapes organically and do not use pesticides. Even though their vineyard is considered small at two acres, contending with gophers, rabbits and squirrels is a constant battle, Sblendorio said. So for the couple, a smaller boutique winery is a more manageable choice when it comes to vineyard management and wine-making operations. And it provides, they believe, a more satisfying time for their customers. “Many times wineries, such as those in Northern California, are more like production exercises. We want to stay small,” Sblendorio said, whose winery is open by appointment only on the weekends. “We want to make visiting our winery a more personal experience, enjoying a bottle of our wine as you share it with friends and family in the beautiful outdoor setting on our property. And of course if you bring along picnic baskets, that makes for an even better time too!” For more information about the wines, hours and locations of these wineries and others in the Fallbrook area, visit: estatediacobelli.com; beachhousewinery.com; fallbrookwinery.com; monseratewinery.com; sblendoriowinery.com; and fallbrookchamberofcommerce.org/visitors/ wineries.
LEASE VS PURCHASE Your New Solar System
ot very often, but occasionally I do run across someone that is determined to lease their solar system. They don’t seem to care that it may impair the ability to sell the house. Some say, “I’m going to die here, so it doesn’t matter.” This, of course, is thinking positively about the final course of one’s life. People often put the thought that they might end up in an assisted living facility that now can cost upwards and beyond $10,000.00 per month. They could need that extra hundred grand or so that it will most likely cost to get out of the lease so they can sell the house. It also shows little respect for those that might inherit the property and want to sell it at some point. The problem is that the lease programs that are out there today require that the full 240 payments must be made, regardless of any principal amount. This will not only cost a buyer up to three times the cost of the solar system, but a consumer also loses the tax credits that are now in place. Additionally, the lease constitutes a lien against the property. Most leases are now assumable; however most lenders are hesitant to make a loan for a house with a lien on the property. A new buyer would need to pay cash for the house to circumvent
this problem. Most buyers are not in a cash position, eliminating over 80% of the buyers. Jeanne Stuart, whom was my real estate agent for 25 years before she passed, handled the majority of properties that I built and sold. She was always complaining about how many escrows she lost because of the lease on the solar panels. I have had several clients that could easily pull an equity line against their house that would be much lower interest than a lease. The client would still get the current 26% Federal Tax Credit and the principal amount only would be paid off if the client or their heirs eventually sell the property or if the owners simply decide to pay it off. I have worked with US Bank on several equity lines and that program beats the lease deals into the dirt. Some people just simply do not want to take out a loan. I will just shake my head, as if the lease deal is not a loan or as if their SDG&E bill is not a payment. Go figure. The bank loan payment will most likely be smaller than the payment they were making to the Utility. It is certainly a much more acceptable payment structure than the lease deal that actually clouds the title to your home for 20 years or more. You can pay interest only for up to ten years
or more if you want. You can pay it off at any time without penalty and pay the principal amount only, not some 20 years’ worth of payments that could be upwards of a hundred grand or more. It boggles my mind that Sunrun is the largest Solar Company in the United States and the majority of their closings are leases. I recently sold a system to a client that got a bid from Sunrun; however the salesman told him he wasn’t even interested in selling them a system and gave the client a lease quote only. I do not mean to sound negative about a competitor as I know Sunrun does a very good job with their systems. And, unlike Sunpower, their stock has remained strong. It just baffles me that so many consumers would rather enter in to a much more complicated lease agreement than than to enter in to a very easy and comfortable Bank Loan, with no hassles when it comes time to sell. I have not sold any lease deals to date and really do not plan to at this time; however, I would love to talk with you about sensible ways to get Solar on your home whenever you are ready. My company is structured to service the local Fallbrook/Bonsall market and that is how we plan to keep it.
2020 is the Last Year to receive the full 26% Federal Tax Credit
MBK Solar – A Division of Mark B. Kirk, Inc. –
Solar Installation Residential & Commercial
349 E. Alvarado, Fallbrook, CA 92028 www.markbkirkinc.com www.mbksolar.com Lic. 76454 | Resident since 1990
Susie and Lo
A Deep-rooted Connection to Local Real Estate
Coldwell Banker Village Properties
sing a blend of established experience in the real estate industry and long-term connections to the FallbrookBonsall communities, Realtors Susie Emory and Lauren “Lo” Henning-Emory of Coldwell Banker Village Properties are a dynamic duo when it comes to helping home buyers and sellers. Emory, who moved from Orange County to a more rural lifestyle in Fallbrook in 1975, has been a Realtor in this area for thirty years, and today her oﬃce is ﬁlled with awards, photographs, testimonials and referrals from hundreds of satisﬁed clients. “I love meeting new people, and helping them ﬁgure out what they need and want in a home purchase or sale. I welcome the challenge of meeting my clients’ needs,” Emory said, adding with a smile that in addition to providing professional real estate services, she is “often an advisor, a good listener, a caregiver, a problem-solver and sometimes even a mind-reader.” And her knowledge about the history of the area’s housing growth and development is a deﬁnite plus for her clients. “With all the years of living here I know the north inland San Diego County area like the back of my hand,” Emory said, “and that is important because oftentimes my clients already know what local places they want to look at for purchasing a home.” Emory’s real estate partner HenningEmory also has long ties to the Fallbrook and North County area as well as with the home-buying-and-selling industry. “My Fallbrook roots go back to my greatgrandparents who owned an avocado and citrus ranch here in the 1960s-1970s,” said Henning-Emory, who is Emory’s daughter-in-law. “I attended Fallbrook High and my father was a local doctor here. My mother started her career in real estate in the 1990s and is currently a very active agent in Carlsbad,” she said, “So getting into real estate was a
Susie Emory has been a Realtor here for 30 years.
Lauren “Lo” Henning-Emory has been in the industry for 18 years.
very easy decision for me to make. I grew up talking about it.” Henning-Emory has been the industry for 18 years, beginning at age 17 as a real estate agent’s assistant to owning her own business as a real estate transactions coordinator for brokers and Realtors. In 2009 she moved into the escrow world for the next three years, starting as an assistant to an escrow oﬃcer, and followed by a promotion to being an escrow sales representative. After that, she returned to coordinating real estate transactions until early 2019 when she decided to join Emory in real estate sales. “My experience is in both aspects of the real estate industry—contracts, escrow processes, timelines, negotiations, pricing and other nuances of the front ends and back ends of helping my clients to buy and sell their homes and properties,” HenningEmory said.
“There can be a hundred moving parts in a real estate purchase or sale,” she said, “And I really enjoy being a liaison between the two separate desks of real estate transactions.” Added to the partners’ real estate expertise and attention to client needs is Coldwell Banker Village Properties’ unique marketing services, Emory said, which includes a full-time graphic artist and in-house print shop for an immediate response to needed marketing materials. Both Realtors agree that the industry will continue to evolve as home buyers and sellers use communication tools such as online research, social media and text messages. What won’t change, however, is Emory’s and Henning-Emory’s commitment to providing their clients with topnotch real estate services, and to the partners’ generational love aﬀair with Fallbrook, Bonsall and the other nearby communities.
Coldwell Banker Village Properties 5256 S. Mission Road, Suite 310 Bonsall, CA 92003
Coldwell Banker Village Properties 5256 S. Mission Road, Suite 310 Bonsall, CA 92003
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Top Row L-R: Eben Foster, Rourke Van Elderen, Rodney Hughes, Jose Perez, James Forester Middle Row L-R: Eva Uriostegui, Barbara Rodriguez, Fred Buﬀo, Samee Foster (Broker/Owner), Sergio Garcia, Della Wells, Dan Allegro Bottom Row L-R: Iselda Ramirez (oﬃce manager) Jenaro Ramirez, Teresa Adams, Millie, Ralph Foster (owner), Araceli Almeraz & Julie Press Missing from photo: Eren Melendez and Maryann Heckman
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Committed to serve YOU now! Rotary Club of Fallbrook President 2017-2018 2014 Honorary Mayor of Fallbrook Voted 5-Times San Diego Magazine’s “Five Star Real Estate Agent” 2016-2020
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James Orrin Lamb, Fallbrook’s
Old Man Sea Whaling expeditions. Voyages across the Seven Seas in the 1850s. Cannibal islanders in remote oceans. Clinging for dear life to the frozen frozen rigging of a sinking ship. by Sandra Shrader
hen he first arrived in Fallbrook at the turn of the 20th century, James Orrin Lamb enjoyed sitting and reminiscing on the long shady porch of the Naples Hotel, the town’s wellregarded and only major lodging establishment. In his mid-70s, Lamb had plenty of stories to tell
about his life: farming with his wife and children in the raw lands of Wisconsin and Minnesota, the Colorado Gold Rush and a Mormon emigrant wagon train. He oversaw a dairy in San Bernardino in 1867 and moved his family again in 1870 to Los Angeles’ old Rancho de Ballona to farm a parcel
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Elisabeth H. Lentulo Specializes in North County San Diego & Southwest Riverside County!
Real Estate Agent & Broker Associate Recognized as A portion of the grand panorama of a whaling voyage ‘round the world. Photo courtesy of Digital Commonwealth [Left] J. O. Lamb at Naples Hotel.
Photo courtesy of the Fallbrook Historical Museum
Professional Passionate Enthusiastic & Thorough
[Left] William Bradford, The Port of New Bedford from Crow Island, 1854, oil painting. New Bedford Whaling Museum, 1975 photo
of what once had been part of a Spanish land grant. And he had stories to share about serving as a constable during the city of the Queen of Angels’ rowdier times in the 1890s. But to the early settlers in Fallbrook, Lamb’s tales of his voyages across the seven seas must have either been as enthralling as stories by Mark Twain or Robert Louis Stevenson. Or they were simply deemed to be yarns too tall to be credible. As with most tales, however, there were elements of pure truth in the recollections of Fallbrook’s Old Man of the Sea. In 1840 when Lamb was 14 years old, a young man living on the east coast of the United States had basically three ways to make his fortune. He could hope to better his chances by marrying into a well-to-do family, or he could settle on open land to the west and farm it. Or he could, as Lamb and thousands of men and boys did, go to sea. Born in 1825 in New York, Lamb’s life before signing up on a whaling ship had already been fraught with hardship. According to Lamb family lore, his father, James Lamb, died unexpectedly while working on the Erie Canal, an engineering marvel that connected the Great Lakes with the Atlantic Ocean and which first opened in 1825. His death, according to genealogical records, occurred in 1833 and left his family—wife Charlotte and five children including James Orrin Lamb and his younger brother Osmer Lamb—greatly impoverished. As was often done in those times when a mother had no way to support her children, Charlotte “bundled out” (sent away) her son James to live with and work for a neighbor who in turn treated the young boy badly over the next several years. In desperation, Lamb ran away and, with the help of a sympathetic uncle, managed to get a job as a cabin boy on a whaling ship set to sail out of the port of New Bedford, Massachusetts. Before petroleum was discovered in Pennsylvania in 1859, commercial whaling was a big business in the United States, one that dated back the 17th century in New England. For two centuries the whale population had appeared to be inexhaustible, and whale oil supplied the fuel for the lamps that illuminated the nights in American homes. In addition, the whale was the source of a boney substance called baleen used in women’s corsets, hairbrushes, buggy whips, collar stays and various other products. Thus, in the 18th and 19th centuries the vocation of a whaler SOURCEBOOK 2020
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eventually was promoted to first mate, was considered an admirable profession, according to family lore—could possibly one that was quite literally lighting up have had an experience with cannibals, a the country. story that he likely told with gusto and But life aboard a whaling ship was which has been passed down through often as long as four tedious years at the Lamb generations. sea punctuated by random bursts of According to him, he was aboard a high adrenaline pursuit and capture ship which ran into difficulties near an of the giant creatures. It was risky and island inhabited by cannibals, and Lamb dangerous because whales never gave and rest of the crew found themselves up without an enormous fight, usually surrounded by natives who were dragging crews in small rowboats for demanding to know not what, but who miles away from the mother ship. And was for dinner. the process of obtaining whale oil from Interestingly enough, Herman whale blubber was stinky and laborious Melville, the father of all whaling novels with seemingly endless cutting and Courtesy photo including Typee and Moby Dick, was boiling needed to be done before filling James Orrin Lamb. [Top] A portion of the grand panorama of a whaling voyage oil barrels. ‘round the world. Photo courtesy of Digital Commonwealth reported to have had a similar experience in Polynesia. At the age of 23, the yet-toWhaling was not for the faint of heart—injuries and deaths were common on almost every voyage, be-novelist escaped the tyrannical captain of the whaling ship to which he had signed on, and he jumped ship in 1842 in Nuku and many vessels were lost. Lamb sailed the oceans of the world before the American Hiva, an emerald paradise in the Marquesa Islands. Despite being warned by the captain that there were cannibals whaling fleet reached its all-time peak of 199 ships in 1858. While it was possible that he began working on whaling ships on the island, Melville decided to stay with with the natives for in the early 1840s, records at the New Bedford Whaling Museum four weeks, undoubtedly attracted by the affectionate attentions show that he was aboard the Uncas, a 413-ton ship which sailed of the local women. However, Melville began seeing signs among from New Bedford to the Pacific Ocean in 1846 to 1849. He worked his hosts which made him increasingly nervous that he might as a greenhand, which is the name for a hand who came to the indeed be the next sacrifice, and he fled to another part of the island where he was able to join another ship. whaling trade with no experience at all. The Uncas returned to port in 1849 with 3,400 barrels of whale Other places in the South Pacific in the 1850s were also reported to oil and 19,000 pounds of baleen—the long strips of keratin which practice cannibalism for spiritual rituals – New Guinea, parts of the form screens in the mouths of whales to strain krill, a type of tiny Solomon Islands and Fiji, which was once known as “Cannibal Isles.” crustacean, from sea water—and which also had to be carefully As for Lamb, he said that he survived his unfortunate cleaned to prevent an unpleasant odor. encounter because he smelled of tobacco, apparently making him In 1850, according to the museum’s archives, Lamb signed unpalatable, and he was released. onto the Roscius, a 25-year-old, 301-ton ship out of New Bedford. Lamb’s sailing days may have ended shortly after the Roscius He took the job as a boat steerer which meant that he would be returned to New Bedford’s port. among the rowboat crews chasing whales. As he told his children and grandchildren, on his final voyage It was a four-year voyage, and the ship and its 30 members on what was perhaps another ship, Lamb was shipwrecked within likely followed the sailing paths of other whaling vessels: south sight of land, and he clung to the vessel’s frozen rigging for hours to sail around Cape Horn of South America and into the South before being one of lucky few who were rescued. He had made Pacific Ocean; then a northern turn to the Arctic between Russia a promise to “the Almighty God,” he later recounted, that if he and Alaska; back south through Polynesia and around Australia survived, he would never go to sea again. for the colder waters above Antarctica; and finally around the Whether that story was true or not, Lamb did keep his feet Cape of Good Hope in southern Africa before the Roscius headed on terra firma from then on. He married in 1854 and began new back across the Atlantic to New Bedford. The ship returned to adventures which took him and his family across the land of this port with 2,178 barrels of oil and 16,000 pounds of baleen. country. And in 1905, the old sailor-turned-farmer found his final It was probably during the 1850-1854 voyage that Lamb—who resting place in Fallbrook’s Odd Fellows Cemetery. 102
and Learning Center Zion Christian Preschool
We are a play based/faith based preschool serving children ages 2 - Kindergarten. We oﬀer care before school and an enrichment program after school (open 7 am-5 pm Mon-Fri). Full day Summer program also available. We believe every child is a capable learner, growing at his or her own rate, with unique God given talents and will grow best in an environment surrounded by love. We oﬀer both skill-based and interest-based experiences to promote children's physical, spiritual, social and emotional growth. Our teachers love nurturing a child's natural curiosity about the world, encouraging exploration and appropriate risk taking, building conﬁdence while children play and learn.
Zion Learning Center
Offering a unique support system for homeschooling families, grades 1 - 12. All the ﬂexibility of homeschooling (ﬂexibility of schedule, choice of curriculum or charter program) but with the support of certiﬁed teachers and a warm and caring classroom environment. We are here for you 5 days per week, oﬀering the social interaction and group activities you would ﬁnd in a private school at a fraction of the cost. Afternoon-only sessions are now available, featuring PE and music classes for all ages.
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The adventurous and art filled life that led them to Fallbrook by Nathalie Taylor
eorge Johnson and his wife, Evelyn Bassel, possess a great deal of imagination and a spirit of adventure, both of which have fueled their life journey. With no marked road map to follow, they marked their own. In tandem they have aesthetically renovated and artistically decorated three homes in exotic areas of the world. George and Evelyn have the creative vision to recognize a structure’s hidden potential, then foster it, resulting in a marvelous meld of the vintage and the new. Lush is the perfect word to describe their properties in Maui, Costa Rica and St. Simon’s Island, Georgia. In each place they found natural beauty surrounding the house and property, however, in each case the houses needed extensive renovation. With an eye for the artistic they worked extremely hard to create a sound and aesthetically pleasing ambiance. A cottage near the beach in Kihei, Maui caught their imagination. It was a dilapidated plantation house built in 1920 that was moved to the beach from a sugarcane plantation. They were given advice to demolish the house, but saw its potential. George and Evelyn weren’t discouraged by holes in the ceiling, or by sections in the floors where they could see the ground below. The couple renovated, then created an interior atmosphere that pulsated life, complete with George’s own tropicalinspired paintings – paintings that flowed like the sea with the Hawaiian essence of the home. Their after-renovation life was not fully blissful, though. Soon after they had completed the landscaping, a small tsunami hit Maui. The sea rose, and salt water destroyed all the plants and grass in the yard. The wave also washed coral and fish under the house. During George and Evelyn’s time on Maui the couple experienced six tsunami evacuations. The authorities would come down the street shouting into bull horns urging residents to evacuate.
[Left] George and Evelyn Johnson at their Fallbrook home.
Nathalie Taylor photo
The tsunami evacuations didn’t seem to faze the locals. They would head upcountry to the parks with their “ohana” which means family in Hawaiian, dogs, cats and tents. Then after they were settled, they would break out the barbeques and music. In Costa Rica, the couple’s mountaintop jungle property was surrounded by king palms, coconut trees, and indigenous fruit trees, including mango and cashew. The sounds of the jungle – howler monkeys, toucans and flocks of wild parrots filled the air. With a 180 degree view of the Pacific Ocean, George and Evelyn enjoyed watching whales, dolphins, and spectacular sunsets. Their lush retreat was named, “Escaleras Al Cielo,” which, in English is, “Stairway To Heaven.” However, when they purchased the property, the house was no “stairway to heaven.” The main house – an old hacienda built of cinderblock with a tile roof – was mostly in ruins. The interior had twenty-foot ceilings, but no windows – just screens. However, it had impressive three-inch thick mahogany doors. The couple, once again, could see potential in ruins – Cinderella in the cinder blocks. The hacienda was renovated to a splendid mountaintop retreat. When George and Evelyn purchased their home on St. Simon’s Island, Georgia, much of it was pristine, however the bedrooms and bathrooms needed renovation. The interior was sprawling. George’s paintings adorned the walls, and antique Chinese cabinets lent an exotic flair. The house was situated among lush vegetation of the South, including stately oaks dripping with
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The view from the Johnson’s main house in Costa Rica. The Johnson’s remodeled casita in Costa Rica.
Spanish moss. The soul and artistic enhancement of these three homes included lustrous 19th century furniture from China, vintage paintings of Costa Rica, and George’s own artwork. Now they are pleased to have found a hilltop home in Fallbrook, California with a sweeping view, acreage with avocado trees, and a lovely swimming pool. The home and gardens have a French country elegance. George and Evelyn have some new renovation ideas churning. They are dreaming of a French country house.
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George’s Museum Career George began his foray into art as a high school student working at UCLA’s Wright Gallery. He worked there for several years, then was offered a position at UCLA’s Museum of Cultural History, which is currently the Fowler Museum, where he was hired as their exhibition designer. The museum is one of the premiere collections of ethnographic art in the United States. As designer, he created exhibits and oversaw all aspects of gallery exhibitions. His career further blossomed at a party in Hollywood where he was approached regarding a position in the Decorative the J. Paul Getty Museum, George Johnson Arts & Sculpture Conservation At worked on earthquake mitigation. The work department at the J. Paul Getty included creating armatures, such as this one, Museum in Malibu. His work to keep period clocks in place. Courtesy photo at the Getty was groundbreaking. The official title of the project was “earthquake mitigation.” He and a team of artists and engineers tackled the problem of how to displace energy from an earthquake or sudden impact. These devices were to be unobtrusive structures or mounts that could be used on everything from period rooms, and massive sculptures, to delicate Renaissance glass and Majolica ceramic objects. George was tasked with designing and fabricating mounts and isolation systems in the Decorative Arts & Sculpture Conservation galleries in the newly built Getty Center in Brentwood, California. After twenty-three years at the J. Paul Getty Museum, George retired. Evelyn also worked at the Getty as administrative coordinator for Administration & Public Affairs. While George lived on Maui, he worked on Hawaiian artifacts and “ki’is” (tikis) in the Hawaiian Hall located at the Bishop Museum in Honolulu – flying back and forth from Maui each week. When he began his work at the museum, George said that several www.my-sourcebook.com
“kahuna” which are Hawaiian shamans, had to overcome the fact that he was a “haole,” or non-native, who was working on “ki’is” – their gods. George responded in a manner that demonstrated his respect and understanding of the culture. George asked them, “Does this object still have “mana” (life energy) for you?” They responded, “Of course it does.” “Then, I wouldn’t be working on it unless it wanted me to. I was invited here by these objects.” Calm prevailed.
show through, which resulted in paintings with so much depth they resemble photographs. The grain of the wood might resemble sand or sky, and would work perfectly with the piece. Sometimes what George might think was a mistake would actually create something beautiful. “I look for brilliant mistakes – something I wasn’t planning, something that was given” he explained. “The background is a given – it is like life – and we as individuals move through it in a flash,” George explained. “With the paintings I wanted to concentrate on George’s Artistic Journey the background to give them depth and feeling. The subject, or foreground, is George has an innate artistic gift. George Johnson at Art Maui 2012 when his painting “Natural E” loaded on the tip of the brush and it’s done On Maui he was inspired to paint his was selected for exhibition at the show. in a flash. Like our life here.” Courtesy photo George Johnson now has his own webinterpretation of tropical images, as well as site, www.georgejohnsonart.com. Currently featured are paintline works. “I started making lines and thought – this looks like a fish or ings from the three locations where George was uniquely inspired – the swirling sea and seaweed of Maui, Hawaii – the vithat looks like kelp,” he said. George was also inspired to paint on wood panels. If he was not brant colors and jungle life of Escaleras, Costa Rica – and the sea satisfied with a brushstroke or two, he would sand it and quickly and marshes of St. Simon’s Island, Georgia. Now, through his correct his mistake. He used Japanese “sumi-e” brushes to work in website, others can be inspired, amazed and calmed by George’s the mediums of oil and ink. At times, he would allow the wood to artwork.
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www.villageescrow.com • License #96DBO-73580 5256 S. Mission Road, Suite 106 • Bonsall, CA 92003
5.8 miles, roundtrip
Sandia Creek Drive just south of Santa Margarita River
Shade of oaks, sycamores, year-round river
1.29 miles, one way
Rock Mountain Drive, 0.5 mile north of Santa Margarita River
Mostly horses, must cross river
Santa Margarita County Preserve
2.5 miles, one way
De Luz Road, south of Santa Margarita River
Scenic views of river, equestrian staging area
River Loop Trail 1,380 acres
Trail & Size
Santa Margarita River Trails
Bella and Lexi gaze south toward their former home in Rainbow. Lake Elsinore is visible upper right.
Jamo Jackson photo
A colorful Pocket Field Guide is available for purchase through the Fallbrook Land Conservancy. The guide contains information on native plants and animals plus a map of the Santa Margarita River Hiking & Horse Trail System. The pocket field guide is available for sale at the Chamber of Commerce, Fallbrook Fertilizer or Grangetto’s. 108
Preschool playground and Jr. playground
11 mi. north of Fallbrook on DeLuz Murrieta Rd.
5 miles of hiking trails and intermittent stream; 1926 one-room school house
Don Dussault .75 acre
804 Alturas Rd.
Trees, play equipment
F.U.E.S.D. Park 1 acre
321 N. Iowa Street
Shade trees and grass
Fallbrook Youth Baseball Ingold Fields 15 acres
2551 Olive Hill Road
5 baseball fields, snack bar
Ingold Community Sports Park 17 acres
2551 Olive Hill Raod
2 baseball fields, 2 soccer fields, snack bar, indoor soccer arena; No dogs allowed
Corner of Beech St. and Mission Ave.
Grass play area and walking loop
Corner of Live Oak Park Rd. and Gird Rd.
Oaks, year-round streams, gazebo, pavillio, horseshoe pits, exercise course
S. Stagecoach Lane near Brook Street
Walkways, arboretum, wildlife sculptures
Preserves Preserve & Size
Live Oak Park
Jackie Heyneman Park
DeLuz Ecology Center
Corner of Fallbrook St and Heald Lane
Community Center Park 7 acres
Location / Address
Park & Size
Location / Address
.5 mile trail
Sumac Road, 1/2 mile off Pala Mesa Drive
Views, plants, flowers, rock outcroppings
2 trails: 1 mile loop, .5 mile out and back
Oak woodland, vineyard views, birdwatching
Horse Creek Ridge Open Space Preserve
1.6 mile loop multiple trailheads in Horse Creek Ridge
Connects with Monserate Mountain Preserve near MMP trailhead; Friesian Way & Blue Breton Dr.; Horse Ranch Creek Road & Friesian Way
Coastal sage scrub, birdwatching
Southwest side of Heller’s Bend Road
Views and riparian forest
1.5 mile loop
Ponds and bird watching
4.37 mile trail, mostly a loop
moderate / difficult
Horse Ranch Creek Road at Stewart Canyon Road
Mountain and ocean views
Sandia Creek Drive
Views, creek, rock outcroppings, wildlife
Santa Margarita Ecological Reserve
Must have written permission
Contact email@example.com for tours
Local flora, fauna and historical points
Santa Rosa Plateau Ecological Reserve
.6 - 2.2 miles, mulitple trailheads
Dinwiddie 14.5 acres
Engel Family 10.37 acres
Gird Valley Preserve
Karen Tucker at Heller’s Bend 48.55 acres 43.5 acres
Rock Mountain 2-3 trails, 78 acres
& trails 6925 acres
Visitor’s Center, Vernal pools, oak woodlands, 39400 Clinton Keith, Murrieta wildlife *Dogs must be on leashes at all times.
Temecula Valley Hospital Offers a
One-Day Breast Cancer Procedure with Xoft Intraoperative Radiation Therapy by Temecula Valley Hospital Physicist Maung Yoe-Sein prepares the intraoperative radiation therapy machine for its prescribed dose of radiation for a patient with early stage breast cancer at Temecula Valley Hospital.
Radiation oncologist Dr. Tara Washington, left, and Xoft surgical applications specialist Bill Epperly view an ultrasound showing the placement and position of the balloon inside the cavity where a breast tumor was removed during the hospital’s first intraoperative radiation therapy procedure.
Physicist Luke Chan of Xoft Inc. demonstrates how a breast intraoperative radiation therapy machine functions to Temecula Valley Hospital health care workers who will be using the new machine to radiate tissue around the site where a tumor was removed in the operating room.
emecula Valley Hospital now offers intraoperative radiation therapy for select patients with early-stage breast cancer. Breast intraoperative radiation therapy with iCAD’s Xoft Axxent Electronic Brachytherapy System provides clinicians with the option to perform radiation therapy in the operating room at the time of surgery. By delivering a complete, concentrated dose of radiation at the time of lumpectomy, this treatment offers select patients an innovative alternative to traditional external beam radiation therapy with valuable benefits for patients including shorter treatment times, fewer side effects, reduced costs, added convenience and improved quality of life. “Research shows that breast cancer is the most common cancer among American women and that one in eight women in the United States will be diagnosed with breast cancer in her lifetime,” Darlene Wetton, CEO of Temecula Valley Hospital, said. “Now, more than ever, IORT is a very important option for the women in our community and we are proud to offer this innovative treatment.” IORT with the Xoft system utilizes a miniaturized, isotope-free X-ray source
Shane Gibson photos
to deliver a full course of targeted radiation from inside the body, directly within the tumor cavity where the cancer is most likely to recur, carefully destroying cancer cells and reducing the risk of damage to nearby healthy tissue including the heart, lungs and ribs. Traditional EBRT involves daily radiation treatments for two to 10 weeks, while IORT with the Xoft System can be completed in as little as 10 minutes. Patients appreciate that breast IORT decreases potential side effects which are more common with whole-breast irradiation and enables them to more quickly return to normal activities with minimal downtime. IORT may be delivered as a single fraction or boost at lumpectomy for early-stage breast cancer. The Xoft system is FDA-cleared for the treatment of cancer anywhere in the body, including early-stage breast cancer, non-melanoma skin cancer and gynecological cancers. Visit www.xoftinc.com/documents/XoftSystemIORTFactSheet.pdf for more information. Temecula Valley Hospital is now accepting referral patients for breast intraoperative radiation therapy. The physicians performing these procedures are breast surgeon Dr. Amy Bremner and radiation oncologist Dr. Tara Wash-
Temecula Valley Hospital Complex, Advanced Care You Can Trust Close to Home Stroke Care
The hospital’s Neurointerventional Suite offers enhanced imaging capabilities for the rapid diagnosis and treatment of stroke and other complex neurologic conditions, including thrombectomy. Thrombectomy is a breakthrough, less-invasive procedure for the treatment of ischemic stroke. It’s designed to remove blood clots in the brain, restore blood flow and prevent tissue and organ damage. Because when it’s a stroke, every second counts. Hospital staff is ready when a patient with potential stroke arrives in the emergency room.
The hospital’s Cardiac Catheterization Lab and Electrophysiology Services diagnose and treat heart rhythm disorders, including: • Tachycardia, an unusually rapid heart rate • Bradycardia, an abnormally slow heart rate • Atrial flutter, when the heart’s upper chamber beats too quickly • Atrial fibrillation, an irregular heart rate that can cause poor blood flow Now Offering TAVR (Transcatheter Aortic Valve Replacement) for severe aortic stenosis
When serious illness strikes, it’s important to seek care you can trust right away. Visit: temeculavalleyhospital.com to learn more.
Physicians are independent practitioners who are not employees or agents of Temecula Valley Hospital. The hospital shall not be liable for actions or treatments provided by physicians. For language assistance, disability accommodations and the non-discrimination notice, visit our website. 201047-1259 3/20
Physicist Maung Yoe-Sein prepares Temecula Valley Hospital’s new intraoperative radiation therapy machine in the operating room before a lumpectomy.
Temecula Valley Hospital surgery staff prepare to perform the new intraoperative radiation therapy procedure on an early stage breast cancer patient.
Physicist Maung Yoe-Sein prepares a catheter connected to the intraoperative radiation therapy machine in the operating room before a lumpectomy at Temecula Valley Hospital.
Radiation oncologist Dr. Tara Washington, left, and breast surgeon Dr. Amy Bremner next to the Xoft intraoperative radiation therapy machine in a Temecula Valley Hospital operating room before performing the hospital’s first IORT treatment.
ington – both of City of Hope, a world-renowned independent research and treatment center for cancer, diabetes and other lifethreatening diseases with 30 locations in Southern California. For more information, visit www.temeculavalleyhospital.com. Temecula Valley Hospital, with a 5 Star Medicare Hospital Compare rating, brings advanced technology, innovative programs, patient-centered and family sensitive care to area residents featuring 140 private patient rooms. Temecula Valley Hospital is the first Universal Health Services Hospital Emergency Department in the country to achieve accreditation from the American College of Emergency Physicians as a geriatric emergency department. The hospital specializes in advanced cardiac services, stroke care, general and surgical specialties and orthopedics as a recent Blue Distinction Center Designation for quality in knee and hip replacement surgeries. Temecula Valley Hospital is nationally recognized for patient safety by the Leapfrog Group, with a 2017 Top Hospital Award and patients’ consecutive “A” grades for patient safety in spring 2019, fall 2018, spring 2018, fall 2017, spring 2017 and fall 2016. Xoft’s transformative vision for the future of radiation therapy began with the breakthrough development of the miniaturized Xray source – so small, it could fit on the tip of a finger. Today, this proprietary technology, combined with the comprehensive capabilities of the Xoft system, has powered the treatment of thousands of cancer patients worldwide. Every component of the advanced platform technology has been expertly engineered to improve quality of care, optimize operational workflow and increase access to patient-centric, cutting-
Temecula Valley Hospital certified surgery technician Andrea Jessup sizes a balloon that will be placed into the cavity where a breast tumor was removed. The balloon is filled with a precise amount of saline, placed in the empty cavity and the tissue surrounding the balloon where the tumor was is radiated.
Temecula Valley Hospital certified surgery technicians Ryan Hutchings and Andrea Jessup prepare for a lumpectomy and intraoperative radiation therapy treatment during the hospital’s first time performing the radiation treatment for early stage breast cancer patients.
With the intraoperative radiation therapy balloon in position, breast surgeon Dr. Amy Bremner will step away from the sterile field where the radiation oncologist and physicist step in to conduct the IORT treatment.
Physicist Maung Yoe-Sein prepares the intraoperative radiation therapy machine for its prescribed dose of radiation for a patient with early stage breast cancer at Temecula Valley Hospital.
Xoft physicist Luke Chan and Xoft surgical applications specialist Bill Epperly move shields to protect operating room staff from radiation once the intraoperative radiation therapy treatment begins on a patient with early stage breast cancer.
From left, physicist Mung Yoe-Sein, radiation oncologist Dr. Tara Washington and Xoft physicist Luke Chan begin the new breast cancer radiation treatment at Temecula Valley Hospital.
After the intraoperative radiation therapy treatment is complete, Temecula Valley Hospital operating staff step back into the operating room to begin the next process.
Radiation oncologist Dr. Tara Washington begins the process of removing the balloon from the patient’s breast after an intraoperative radiation therapy treatment.
edge radiation therapy for patients and providers alike – all in one, innovative system. The technology empowers physicians with full confidence to precisely and effectively treat cancer and enable their patients to
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29645 Rancho California Road, Ste 234 ......951-506-3001 31515 Rancho Pueblo Road, Ste 101 ..........951-303-1414 26799 Jefferson Ave, Ste 202 ......................951-506-1405
39755 Murrieta Hot Springs Rd, Ste F 120 ..951-894-1600 25495 Medical Center Drive, Ste 304...........951-696-7474 24671 Monroe Ave, Bldg C, Ste 101 ............951-677-4105 iCare, 27722 Clinton Keith Rd ......................951-878-9820
29798 Haun Road (Hope Building).............951-679-8500 30141 Antelope Road, Ste A.......................951-723-8100
3989 W. Stetson Ave., Ste 105 ...................951-652-3334
1191 N. State St, Ste D ..............................951-654-2440
36243 Inland Valley Drive, Ste 110.............951-677-7221 SOURCEBOOK 2020
425 Diamond Drive, Ste 101 ............951-674-9515
2815 Main Street, Ste 205 ................951-475-1219
577 Elder Street, Ste I ......................760-723-2687
1976 Hacienda Drive ........................760-295-4175
215 S. Hickory Street, Ste 112 .........760-737-8460
1338 Main Street ..............................760-789-1400
16008 Kamana Road, Ste 200 .........760-810-7767
8901 Activity Road, Ste D .................619-535-6900
Dr. Richard Goble Full Service Dentist Including Cosmetic & Neuromuscular Dentistry
he only way to do great work is to love what you do,” said Steve Jobs. Richard Goble, DDS, loves what he does, and it shows in the expert work that he performs on each one of his dental practice patients. He feels that cosmetic dentistry can improve one’s image and in turn, boost conﬁdence. “We have a wonderful team, and we are here to help our patients,” he remarked. Dr. Goble’s dental practice is not just about teeth – it’s about people. He enjoys getting to know his patients. The minute that anyone steps in the door to the warm, inviting waiting room, they feel at home. His oﬃce is equipped with advanced technology, including digital x-rays and a 3D pan, which pans through the mouth to give a three dimensional view of the entire mouth. One of the beneﬁts of the 3D pan is that it allows Dr. Goble and his
staﬀ to diﬀerentiate between the various diseases of the mouth. “It is the best way to get a complete diagnosis,” Dr. Goble noted. “It also allows us to put implants in and virtually see where they will go.” It pleases Dr. Goble to see the satisfaction that patients feel after coming in. “Many are, at ﬁrst, very apprehensive, but we have the ability to make top quality crowns that last a long time – in one appointment,” he said. These crowns are bonded and beautiful. There are advantages to making same-day crowns. Patients skip the series of appointments needed for traditional crowns, and they also avoid the uncomfortable feeling of wearing an ill-ﬁtting temporary cap. Dr. Goble has been making a diﬀerence in the lives of his patients through dentistry for 38 years. It was a life-long dream
“We have the ability to make top quality crowns that last a long time – in one appointment.”
Dr. Richard Goble
of his because his father was a dentist, and he could see that he enjoyed his work. Dr. Goble earned his DDS degree in 1976 from the University of the Paciﬁc Dental School, and continued his education at the post-graduate dental school – Las Vegas Institute of Cosmetic Dentistry. As a result of his training, Dr. Goble is adept at advanced techniques in cosmetic and neuromuscular dentistry. After Dr. Goble completed his dentistry degree he joined his father Dr. Gaylord G. Goble in his Beverly Hills practice. But, in 1991, searching for a more peaceful, rural atmosphere, Dr. Goble and his family moved to Fallbrook, where he established his practice. Getting that perfect smile has never been easier. Just pick up the phone and call (760) 728-2261. Also, ﬁnd out how Dr. Goble’s patients rave about their treatment at the website: www.fallbrookcadentist.com.
Dr. Richard Goble 1108 S. Main Avenue Fallbrook, CA 92028 (760) 728-2261 We are a family practice that has served in the area since 1991.
Birth and Wellness Center Welcomes New life by Diane A. Rhodes
Rachel Bender and Buck Branson gaze at their newborn daughter Charlotte shortly after birth. She is the couple’s second child to be born at Acorn Community Birth and Wellness Center in a peaceful water birth. Courtesy photos
[Top and Right] Footprints of 120 babies who were born at Acorn Community Birth and Wellness Center in 2019 adorn the walls at their Fallbrook facility. Shane Gibson photos
risti Lewis goes to work every day grateful that she gets to do amazing work and help people who would otherwise not have the option of midwifery care. As director of the Acorn Community Birth and Wellness Center in Fallbrook, she also welcomes the opportunity to grow the midwifery profession by educating many student midwives. “We opened our doors in August of 2016 for prenatal and reproductive wellness care, and our first baby was born on Christmas Eve of that year,” licensed midwife Lewis said. “Karen Pecora and I were the original founders, and we came from home birth midwifery practices beforehand. We also had our own babies at home with midwives, so that style really influences the type of care we give and the feel of our birth center.” The center was borne from the desire of co-founder Pecora to leave a legacy of a birth center in her community who approached Lewis with the idea. “In 2014, licensed midwives gained the ability to be Medi-Cal providers for the first time in California, and this was huge because before this the only families that could access midwifery care outside of the hospital were the ones that could afford to pay cash or had private insurance,” Lewis, mother of two home-birthed children, said. “For families seeking to have a natural, non-medicated birth or to minimize medical interventions in their labor, and who are healthy and considered low-risk, midwifery care has been proven to be just as safe as obstetric care, has lowered Cesarean rates, has reduced both medical interventions and the possible complications that can come from those interventions, not to mention that it is much more economical than birthing in the hospital.” Lewis said that is where her passion lies within her own practice – that every woman, regardless of socioeconomic circumstances, deserves to have options on how and where she wants to birth her children, and deserves access to excellent care. “It is my goal that this birth center be part of the solution to ending disparities in health care for low-income and minority families,” she said. Women seek midwifery care for a variety of reasons including more personalized attention and a more natural and holistic approach to pregnancy care and birth. Others want providers who are experts in what is normal and who treat birth as a sacred and transformational event in their family’s life. All these reasons are satisfied at Acorn. The practice has grown by 30% each year since it opened with 60 attended births in 2017, about 90 in 2018 and approximately 130 in 2019. Lewis said about one-third are home births with the rest occurring at the birth center. www.my-sourcebook.com
Promoting health for the residents of Bonsall, De Luz, Fallbrook and Rainbow FUNDING THE FRIENDLY VILLAGE The District received $2,328,473 in revenue during the 2018-2019 fiscal year. The chart below illustrates how money was granted to local nonprofits and care service providers to support the health and wellbeing of the community. The distribution of these funds is made annually through a competitive grant process. As of June 20, 2019, FRHD has provided $9,756,690 in grant funding since 1999. 2018-2019 COMMUNITY HEALTH CONTRACT GRANTS: Youth Programs……………...$56,490 School Site Based Youth Services……………...$196,661 Community Health & Fitness………………………..$145,050
Senior Citizens……………...$298,277 Support Services for Special Populations………..$213,937 DISTRICT DIRECT CARE SERVICES: $130,000; includes funding to North County Fire Protection District for purchase of an ambulance and to MedPlus Urgent Care for service provision during Extended Hours.
138 S. Brandon Road, Fallbrook, CA 92028 PH: 760-731-9187 ● FAX: 760-731-9131 ● www.fallbrookhealth.org 2020 BOARD OF DIRECTORS
HOWARD SALMON CHAIR
BARBARA MROZ VICE CHAIR
WILLIAM “BILL” LEACH SECRETARY
JENNIFER JEFFERIES TREASURER
KAREN “KATE” SCHWARTZ-FRATES DIRECTOR
Clínica de Atención Urgente
MedPlus Urgent Care Fallbrook
OPEN 7 DAYS a Week and HOLIDAYS No Appointment Necessary Comphrehensive urgent care clinic. Here to serve all ages. • Seasonal Illness • Broken Bones/Sprains • School/Work Physicals • Lacerations • Work Injuries • Female Exams • X-Ray and Laboratory Diagnostics No requiere cita previa Clínica de atención urgente integral. Somos una clínica de urgencias con una variada selección de cuidados que atienden a pacientes de todas las edades. Nuestros servicios incluyen tratamiento de enfermedades de la temporada, laceraciones, fracturas, exámenes de la mujer, accidentes de trabajo, chequeos físicos para las escuelas, Rayos X, y diagnósticos de laboratorio
OPEN 7 DAYS A WEEK
Monday-Friday 9am-7pm Saturday-Sunday 9am-2pm Holidays 9am-2pm
medplus-urgentcare.com 617 E. Alvarado Street, Fallbrook MOLINA, CHG & Most other insurances accepted Aceptamos MOLINA, CHG y la mayoría de aseguranzas 118
Birth rooms at Acorn Community Birth and Wellness Center in Fallbrook.
Shane Gibson photos
“I think because midwifery care and out of hospital birth are not as common in the United States as in other countries, some people just lack knowledge about what kind of care providers we are,” Lewis said. “They don’t realize that, in addition to being skilled in holistic therapies such as body work and herbs, we also have a medical license directly from the state of California Medical Board. They don’t realize that we have advanced training in life-saving techniques such as neonatal resuscitation. They don’t realize that being experts in normal, physiologic birth actually helps them to be safer, because we can intervene and prevent problems right at the beginning before they become bigger problems.” This lack of widespread knowledge is why Lewis and her staff continue educating the public and other health providers on what midwifery care is and how it can work in the existing health care system as a community-based solution to the many challenges being faced by hospital-based obstetric care. “And midwifery care is also about building relationships with our clients, which allows us to know them and their families in a way that is satisfying for all people involved, allows us to truly know their preferences and needs, and helps us to provide them excellent care,” Lewis said. Being a midwife does generate some personal challenges as well, especially when trying to keep a schedule. “You work when the babies decide to come, which means a lot of long sleepless nights, leaving family events at a moment’s notice, and always being behind on the laundry and dishes,” Lewis said. “A good support system and extremely understanding family are huge parts of why I can be successful in this job. I also need to make the time for good self-care.” The birth center employs two additional licensed midwives, a craniosacral/massage therapist, an office manager, a billing manager, and approximately eight student midwives at any given time. Acorn serves as a clinical site for four different midwifery schools located throughout the United States. San Diego has the only on-site midwifery school in the state of California, the Nizhoni Institute of Midwifery. “I get to work with so many intelligent, strong-willed, passionate women who just want to make the best decisions for their growing families – it’s fantastic,” Lewis said. For additional information, go to www.acornbirthcenter.com or call (760) 645-3447.
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Alternatives For Crisis Pregnancy
by Rick Monroe
hen a young girl finds she has an unplanned pregnancy, where does she turn? Her family is a great place to start, but for one reason or another, she may feel that’s not an option or she may need additional support. Planned Parenthood may be considered, but it has the reputation of having only one answer: Abortion. There are other options, from keeping the baby to adoption – even “open adoption.” And there’s a special place in Fallbrook for young women facing a crisis pregnancy to discover answers and receive caring support. Known as the Fallbrook Pregnancy Resource Center when it opened in 2001, the organization changed its name to Hope Clinic for Women in July 2019. It also relocated into the heart of the Friendly Village at 125 E. Hawthorne St. in Fallbrook. The new name has two key words: Hope and Clinic. According to Executive Director Carolyn Koole, the “hope” is that an unplanned pregnancy isn’t the end of the world. The “hope” is also for the young woman to realize God has a plan for her life, and it’s a plan with hope – for both her and the tiny life in her womb. “Clinic” has special meaning because any day now, following years of planning and fundraising, the nonprofit agency will become a full-fledged medical clinic. It means they will be able to offer pregnancy testing, ultrasound imaging of the baby, STD testing and other services that only a state-authorized facility can perform. “We’re very excited to become a medical clinic,” Koole said. “We will be able to offer so much more for our clients.” The ministry is supported primarily by local churches. Clients pay nothing for any of the services. The women who decide to keep their baby receive plenty of necessary items to make the journey less stressful – plus loving support. 120
“We don’t hide the fact that we’re a Christian organization,” Koole said. “But we’re not a church. We’re open about sharing our faith if there’s an interest, but that is not why the girls come. They need help – and hope. “Our purpose is not to evangelize. We don’t have scriptures on our walls, but we will pray with the girls if they desire. We won’t talk bad about Planned Parenthood. If the girl chooses abortion, we give them direction and ask them to come back for support afterward,” she said. The organization is not political, but there are a few issues the center has chosen to defend against. Ironically, one of the fights was about the same walls on which the center chose not to display Bible verses. The state passed a law several years ago that required all pregnancy care centers to prominently post a sign referring girls to Planned Parenthood. However, through the efforts of pro bono attorneys, the Fallbrook center eventually won the case that went all the way to the U.S. Supreme Court. Also recently, the state has instituted a sweeping new framework for sex education in the classroom, which conservative parents say is too graphic and too explicit – and too early in an elementary school students’ education. Koole said it’s a battle worth fighting for many reasons. For one thing, she has noticed an increase in younger clients testing positive for sexually transmitted diseases. Abstinence is the best solution for STDs, she said. With the center becoming classified as a clinic, it will be able to perform STD testing and pregnancy testing, as well as well-woman examinations. Hope Clinic for Women’s services are focused on ages 15 to 24. They have about 50 clients a year. Many are teenagers in high school, Koole said, but there are also women with multiple children at home who have had an abortion before, military women and the wives of www.my-sourcebook.com
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Carolyn Koole, shown here in 2019, displays her 2019 Alumnus of the Year award Courtesy photo from Cornerstone University.
The Fallbrook Healing Center’s Vision: Create a continuum of care that empowers our clients to live and succeed in their communities. Family Compassion Commitment Enthusiasm Flexibility Character
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servicemen. “We’re on the front lines with supporting life,” Koole said. “It’s all about the girls.” The center is currently operating two days a week, Wednesday and Thursday, 10 a.m. to 5 p.m., and closed for lunch 1-2 p.m. The new clinic will be able to accommodate six to eight women at a time. However, once the medical clinic status is achieved, Koole said they would like to stay open more hours. The eventual goal is to be open six days a week, including Saturdays and some evenings. The ultrasound tests have been available at the center through a mobile clinic, but just one day a month. When the medical license is granted, there will be two ultrasound machines in patient rooms. Staffing is being trained now to operate the machines and explain what is shown. Dr. Theresa Stigen is the medical doctor for Hope Clinic. Planned Parenthood doesn’t offer ultrasounds, Koole said, denying the girls the opportunity to see the life in their womb. “The baby has a right to be seen,” she said. “We don’t try to influence the client’s decision,” Koole said. “We present all the facts, and it’s really up to them. An ultrasound is sometimes the difference-maker. If they decide to keep the baby, we’re here for them – for two years – to offer help, including the development of parenting skills.” Koole said the key to the ministry is developing trusting relationships with the clients. Trained volunteers are committed to three hours a week. “Confidentially is imperative,” Koole said. “The only thing we have to report is abuse and trafficking.” The organization’s annual Live Life gala was held in February with a smaller number of people attending, Koole said. However, the attendees raised more money than expected. “God moved a mountain!” she said. However, annual giving last year was tough, she said, which brought about reduced hours, from three days a week to two. The director said that with the medical clinic status, they are looking for grants to increase the hours of operation. Koole said she appreciates the support of Fallbrook businesses. For more information, call (760) 728-4105 or visit www.fallbrookprc.com.
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CovidCham ber Hosp affect y Sales tax included rook Valle at news stand The Fallb eled the At Temecula up a triage tent MAILED e has canc Festival set RECEIVE VILLAGE NEWS Com merc ado officials have ts exhibiting 34th Avoc HOME EVERY WEEK DIRECTLY TO YOUR upcoming navir us fears , the outside where patien, coug h and amid coro announced Friday, symp toms – feverh – are being n of breat organizatio shortness Subscribe online at: March 13. i v a l , w h i c h w a s screened for the virus. operational .COM/SUBSCRIBE WWW.VILLAGENEWS tal is fully T h e f e s t April 19 this year, “Our hospi for symptoms for au m a p as D N toring a uled , a l many sched o N , pa and is moni and imple ment ing p p e N Dl e t attrac ts as 15 , r a i N b ow, c a m regul arly Volume 24, Issue in patie nts ols as appropriate,” of De luz ees. mmuNities 100,000 attend direct i N gort h e c o se rV isolation protoc a, marke l s o ting www.VillageNews.com ED, page A-5 tal, said, Merideth Allard Valley Hospi see CANCEL of Temecula hospital was taking the April 9,both 2020 team adding that to keep proactive steps patients safe while and ers unity. memb comm The Angel needs of the oring and FALLBR OOK – serving the display ly monit Shop had an awesome baskets “We are active recommendations Easter to all of Easter bunnies, responding CDC and our local ane Gibson photo for children Village News/Sh and all the items made by therities,” Allard said in holiday. 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Gavi to postp one all effects COVI ��������������������������� of the public San Diego County’s -6 dealing with the erce. Obituaries ornia ns through the N, page A-6 budget than they would be for ��������������������������D all the Calif have on comm l gatherings see UNKNOW Opinion ��������� important. ��C-2 willOn Friday, March 13,rnia were nonessentia due to the coronavirus cities, they’re still funding where ��������������������������� Califo of March e are ern end those rings Fritz of Estat Will South Real And both B-7 schools in Editor amounts of time, social gathe going to be Associate ��������������������������� to and even for varying streams that are Sheriff's Log ��D-1 closed and organizations began sudden drop decimate d by the Fallbrook ��������������������������� on by the It’s a sight that many longer 5 cities Sports ��������� in activity brought no �����������������������Dstay-at-home drivers are likely coronavirus and the the county Wine������������������ accustomed to seeing. e r P a t r o l orders the state and d to counteract it. The U.S. Bor urgently imposed has been also a portion of checkpoint in Rainbow it’s likely Property taxes are but and that may there for decades, is on most the county’s revenue, be too, but that won’t not somethin g that days; the affected, be drivers’ minds these backup on known immediately. Fallbrook, c daily afternoon traffi 15 all the In unincorporated the main local northbound Interstate Road to where the county is ter no telling way from Winches governm ent, there’s of sudden Boulevard has Rainbow Valley yet where the impacts be felt. will that. to seen photo declines in revenue time since be a Village News/Shane Gibson It’s been a long “There will certainlyDiego by U.S. Border have run the San Border Patrol agents during the Cars line up to be screened interior checkpoint in Rainbow. financia l impact,” nt an Michael agents at the agency’s Rainbow checkpoi of County spokesm drivers who Patrol , on Interstate 8 east 78 Workma n said. “Across the daily commute, but Patrol an Clemente despite Gov. Route tax. We are are still out and about of giving the Border screenings San Diego and on State a few. board. Including sales statewide stayty to conduct to restructure our of Brawley, to name Gavin Newsom’s for work opportuni checkpo int north Border Patrol is allowed still assessing at-home order, whether noticed at the Rainbow The budget.” Jeffrey stations have the coming much of the day, these inspection or otherwise, may The budget for checking during ry Border to run miles of the agents are once again Stephenson, a superviso anywhere within 100 of Temecula in A-8 vehicles just south Patrol agent, said. see IMPACT, page such interior page A-8 There are many the middle of the day. drop in region see CHECKPOINT, The sudden, sharp stay-at- checkpoints in the border of San to the on Interstate 5 south vehicular travel due the side effect – home order has had
Other events cance Will Fritz Staff Writer
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Julie Reeder photo
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Snapshots of Fallbrook SOURCEBOOK 2020
Downtown Retail & Restaurants
Open And Ready For Business! Shane Gibson photos
Mara Lafay owns Vintage Retail Therapy. She has classes and workshops where you can paint and transfer furniture or other objects, including old items you want to repurpose. She loves helping you turn something old into something beautiful at 127 N. Main.
AVOCADO ANIMAL HOSPITAL Your Local Fallbrook Veterinarian
Dr. Najdat Nissan
by Julie Reeder
any of the shops and stores in Fallbrook and Bonsall weren’t blessed with the “essential” status like Home Depot, Costco, Lowes, grocery and liquor stores. They stayed closed like they were asked to do, but now they are open, restless, and ready to greet their customers. These are just a sampling of stores that Village News photographer Shane Gibson found open. These owners were open Saturday, May 16. If you are ready to get out, they are happy to greet you, with social distancing of course!
Licensed & Experienced
Our entire team is committed to keeping your companion(s) healthy all year round. Avocado Animal Hospital stays on top of the latest advances in veterinary education and technology. Above all, we remember that all of our patients need to be treated with loving care in every checkup, overnight stay, procedure, vaccination, or surgery.
Call today to schedule an appointment!
Dentistry Dermatology Ear Crops Emergency medicine In house laboratory Internal Medicine Preventative medicine Surgery Digital Imagery Ultrasound
OPEN M-F 9-5 & Sat 9-12
1111 E. Mission Road, Fallbrook
Theresa Morris owns a gift and book store at the corner of Main and Hawthorne called Shop Around the Corner. If you are looking for some cute gift or a book or card, she is ready to greet customers at 127 N. Main Ave. Suite C. (Entrance on Hawthorne St. side.)
Family Owned & Operated for over 35 Years
Men - Women - Kids
We provide you with a team of talented professionals who specialize in: We’ve known this business as Primo Coffee, Brooktown Kitchen & Coffee, and now Coffee, Corks & Cuisine. It’s under the ownership of Lori Tillery and her son Ryan Panzino who have continued to provide food to go during the shutdown. They are still providing great coffee drinks, smoothies, salads, yummy soups, sandwiches and more at 139 S. Main.
Jamie and Kathie are another mainstay on Main Avenue. They own Jewelry Connection, where you can buy new jewelry, such as wedding sets, or you can peruse interesting unique estate jewelry as well as other interesting finds from local estates. They also offer jewelry repair and buy gold as well at 101 N. Main.
Designer Haircuts Clipper Cuts
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855 S. Main St, Fallbrook (Major Market Center)
Open Mon-Fri 9am-7pm & Sat 9am-5pm www.thecaliforniacuts.com SOURCEBOOK 2020
Blue Heron’s Sommers Cherishes his in Fallbrook
by Jeff Pack
elieve it or not, basketball is what brought Blue Heron Gallery owner Robert Sommers to Fallbrook. And Fallbrook being, well, Fallbrook is what has kept him here for the past 40 years. “In my early 20s, in the mid-70s I would come to the Boys & Girls Club and play basketball on Wednesday nights,” Sommers said. “Really basketball brought me originally to Fallbrook. Those high schoolers, Dominic Johnson and Brian Bush that year, we played them every day that summer. A bunch of hippie haired, basketball freaks in their 20s. We owned that team and we played rough and it was just awesome.” Somewhere along the line, the former real estate developer decided to move to Fallbrook full time and landed here in 1980. It wasn’t until 1997 that he set up his gallery in downtown Fallbrook. Robert Sommers has had the Blue Heron on Main Avenue since 1997. He is an art dealer When Sommers was done developing real estate, he rebranded by trade and also sells antiques, including instruments, silver, ceramics, pottery, jewelry, as well as art. He’s an avid photographer with beautiful photos of local wildlife as well as himself as an antique and art dealer. Shane Gibson photos landscapes from his travels. His shop is at 113 N. Main Ave. “I’ve sold some of the greatest paintings in the world,” he said. “I’ve sold everything from Granville Redmon to Ed Ruscha to Wayne Thiebaud to John Singer Sargent, I’ve been very lucky to deal with really, really good artwork.” However, it’s not always been easy to be an art dealer in a rural community like Fallbrook.
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Cheryl has one of the largest shops, Pink Pineapple, downtown filled to the brim with stylish, comfortable travel clothing for men and women, as well as home decor, kitchen sauces, children’s clothing and accessories and so much more. She also runs travelbycheryl. com as she’s been a travel agent for over 30 years at 119 N. Main.
WWW.BERRYESSALAW.COM Samantha@BerryessaLaw.com (760) 723-5513 128
“There’s not a lot of foot traffic, so at some point in time, I became appointment only,” Sommers said. “My wife and I are lucky enough to own our building, and she has a woman’s clothing store next door called Caravan. “I cannot live on Fallbrook (alone), my clientele is aging,” he said. “The millennial generation doesn’t have the collecting bug. They live in a digital age where a great reproduction is just as good as an original. They’ve been fed a diet of minimalism, No. 1, and they don’t have their parents’ curiosity or knowledge of history. It’s been a very, very challenging 12 years for everyone in my business.” Sommers pivoted again to supplement his income by going around the United States doing antique shows. He’s done shows everywhere from Miami to San Francisco. And these days, in the time of COVID-19, even that has dried up.
“We’re fighting all sorts of forces, and yet wonderful clientele is still stepping up on occasion and my doors are still open,” Sommers said. “I’m still running. I’m still ticking.” Even with all the ups and downs of running an art gallery for 23 years, the ebb and flow of the American economy, and figuring out ways to keep the doors open in a small town — Sommers wouldn’t change a thing. “Fallbrook is my favorite place in the world; it’s a city of refuge,” he said. “I live out on a river, and I just could not have scripted a more idyllic lifestyle when it works — it’s really, really good. “I’ve lived in New York City, I’ve lived over the country and I tell people, Fallbrook is a city of refuge,” he said. “Most of us are hiding. I certainly am. I have a real problem with compression in my old age of 62, and I liked to just not have people around and get to do my own thing. The freedom that I get on that
Leslie Sommers has had Caravan Fun and Exotic Clothing and Accessoriesfor over 20 years on Main Avenue. She features beautiful, comfortable clothing, as well as amazing jewelry, belts, scarves, and accessories. She even has clothing for men in her store. She proudly works with vendors who support fair trade from countries like Nepal, Thailand, Indonesia, and Peru, as well as many items made in the USA and California at 109 N. Main.
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Two brothers, Jeff Stankaitis, left, and Jason Stankaitis, right, are opening up a new restaurant called The Coal Bunker. They have taken the time to get their space ready to open after the pandemic and will offer yet more choices for locals and visitors at 232 S. Main.
little patch of land is pretty amazing.” The benefit of having the ability to retreat into isolation and escape from most other humans is that it makes Sommers longtime interactions with friends he’s made over the years that much sweeter. Over the years he’s cherished the friendships he’s made and the time spent with them in myriad coffee shops that have been in business in town over the past 40 years. He writes a blog, at www.blueheronblast.com, that gets
thousands of views each time he posts and does what he can to help his friends and local businesses thrive. Over the years, there’s been the push and pull between transplant and old avocado farmers about what the identity of downtown Fallbrook should be. These days, Sommers said he pretty much sides with the farmers. “Main Street is probably the last vestige of old Fallbrook for locals anyway and I love that,” Sommer said. “There’s room for everybody in the town. As I get older, I love it and I can’t think of a place I’d rather be.” Blue Heron Gallery is at 113 N. Main Ave. in Fallbrook. For more information, visit www.blueherongallery.net.
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5256 S. Mission Road, Suite 205 Bonsall, CA 92003 130
Faro Trupiano, a local with deep roots in Fallbrook, owns 127 West Social House and Trupiano’s Italian Bistro. Faro has fought hard to keep his restaurants open, battling recession, fires, and now the pandemic, but his customer base is loyal and they are ready to enjoy themselves in his dining room and outside on the patio near the stream at 127 Elder St.
Bonded & Insured
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BONSALL CHAMBER OF COMMERCE 5256 S. Mission Road, Suite 311 â&#x20AC;¢ Bonsall, CA 92003 In River Village Plaza
760.630.1933 WWW.BONSALLCHAMBER.ORG firstname.lastname@example.org SOURCEBOOK 2019
Bonsall Chamber of Commerce
MEMBER DIRECTORY ACCOUNTANTS/TAX PREPARATION: Grimard & Associates................... 760-945-0777 5256 S. Mission Rd. #1010, Bonsall CA 92003
ACUPUNCTURE: Get Acupuncture Fallbrook........... 619-244-8998 www.getacupuncturefallbrook.com email@example.com
ANIMALS/SUPPORT SERVICES: Fallbrook Animal Sanctuary......... 760-685-3533 230 W. Aviation Rd., Fallbrook CA 92028 www.fallbrookanimalsanctuary.org
Rick Williams Dog Training.......... 760-728-1292 firstname.lastname@example.org
DOG TRAINING: Rick Williams Dog Training.......... 760-728-1292
Bonsall Rotary Club...................... 760-468-3438
Bonsall Woman’s Club.................. 760-801-7443
Bonsall Unified School District.... 760-305-5700
Better Business Bureau................ 858-496-2131 www.bbb.org
D’Vine Path................................... 949-233-6515 www.dvinepath.org, email@example.com
Foundation for Senior Care.......... 760-723-7570 www.foundationforseniorcare.org
Fallbrook Senior Center................ 760-728-4498 www.fallbrookseniorcenter.com
EDUCATION/SCHOOLS/SERVICES: 31505 Old River Road, Bonsall CA 92003 www.bonsallusd.com
D’Vine Path................................... 949-233-6515 www.dvinepath.org, firstname.lastname@example.org
Rawhide Ranch............................. 760-758-0083 6987 W. Lilac Rd., Bonsall 92003 www.rawhideranch.com
Astons Boutique........................... 760-726-4263
Girl Scouts of Fallbrook, Bonsall & Rainbow....................... 760-525-9655
Foundation for Senior Care.......... 760-723-7570
Ray of Sunshine Equestrian Therapy......................................... 760-484-1596
Silvergate Fallbrook Retirement Residence..................................... 760-728-8880
420 Elbrook Dr., Fallbrook CA 92028
REINS Therapeutic Horsemanship Program........................................ 760-731-9168
Village Escrow Services............... 760-731-2070
APPAREL/ACCESSORIES: 5256 S. Mission Rd., #704, Bonsall, CA 92003
Fallbrook House of the Arts.......... 760-912-1108 432 E. Dougherty St., Fallbrook CA 92028 www.fallbrookhouseofthearts.com
Temecula Valley Symphony.......... 951-294-0480 www.TemeculaValleySymphony.org
ATTORNEY: Trust My Trust............................... 760-930-9668 www.trustmytrust.com
AUTO COLLISION/REPAIR Neiman’s Collision Center............ 760-728-8810 1381 S Mission Rd., Fallbrook CA 92028 www.neimanscollision.com
BANKS: Pacific Western Bank................... 760-639-2000 5256 S Mission Rd., Ste 1001, Bonsall CA 92003 www.pacificwesternbank.com
BEAUTY: Avo Aesthetics Med Spa............... 760-758-0310 5256 S. Mission Rd., # 101, Bonsall, CA 92003 www.avomedspa.com
Hanna Salon.................................. 760-842-8842 5256 S. Mission Rd., Ste 705, Bonsall, CA 92003 www.hannasalonbonsall.com
CHURCHES: Chace Steeves - Fellowship of Christian Athletes......................... 760-500-9613 www.sandiegofca.org
CLEANING SERVICES: Clear Intentions Window Washing.......................... 858-232-8212 www.clearintentionswindowwashing.com
Fallbrook Window Washing Company....................................... 760-728-8116
Republican Women of California....................................... 760-723-1954 Support Bonsall & Fallbrook Team.............................................. 760-758-5633 email@example.com
ESCROW SERVICES: firstname.lastname@example.org
EVENT FACILITIES: Bonsall Community Center... 760-631-5200 x1000 Pala Mesa Resort.......................... 760-731-6811 2001 Old Highway 395, Fallbrook CA 92028 www.palamesa.com
CONSTRUCTION SERVICES; AP Design & Remodel................... 760-688-8159 www.apimportingco.com
D 3 Constructions Services.......... 760-415-3492 email@example.com
Rawhide Ranch............................. 760-758-0083 6987 W. Lilac Rd., Bonsall 92003 www.rawhideranch.com
Vista Valley Country Club............. 760-758-2800 29354 Vista Valley Dr., Vista CA 92084 www.vistavalley.com
DENTIST/ORTHODONTIST: Dr. Randy Carlson & Dr. Charles Drury........................... 760-630-5500 5256 S. Mission Rd. #1101, Bonsall CA 92003 www.bonsalldentist.com
FINANCIAL PLANNING/SERVICES: Brandon Garva - MASSMUTUAL... 760-390-8249 firstname.lastname@example.org
Dr. Daniel Flores, DDS, MS............ 760-728-1182 210 E. Fig St., Fallbrook CA 92028 www.floresortho.com
135 S Mission Rd., Fallbrook CA 92028 www.foundationforseniorcare.org
Townsend & Townsend Financial Planning........................................ 760-630-1220 Bonsall CA 92003; email@example.com
SDG&E® is proud to support and partner with the Bonsall Chamber of Commerce. We’re committed to improving and maintaining a comfortable, safe and productive community. For more information, visit sdge.com
Bonsall Chamber of Commerce
MEMBER DIRECTORY FIRE & RESCUE: North County Fire Protection District.......................................... 760-723-2012 www.ncfireprotectiondistrict.org
PJA Insurance Services................ 760-262-0022 5256 S Mission Rd., Suite 306, Bonsall CA 92003 www.PJAinsurance.com
LIQUOR/SPIRITS: Bonsall Fine Wine & Spirits.......... 760-945-4427
San Diego County Water Authority....................................... 858-522-6600 4677 Overland Ave., San Diego, CA 92123 www.sdcwa.org
Berry-Bell & Hall........................... 760-728-1689
5256 S. Mission Rd. #841, Bonsall CA 92003 www.bonsallfinewine.com
Berry-Bell & Hall........................... 760-728-1689
5256 S. Mission Rd. #310, Bonsall CA 92003 www.CBVillageProperties.com
111 W. Alvarado St., Fallbrook, CA 92028 www.thevillagenews.com, firstname.lastname@example.org
333 N. Vine St., Fallbrook, CA 92028 www.berry-bellandhall.com
Pala Mesa Resort.......................... 760-731-6811 2001 Old Highway 395, Fallbrook CA 92028 www.palamesa.com
Vista Valley Country Club............. 760-758-2800 29354 Vista Valley Dr., Vista CA 92084 www.vistavalley.com
GROCERY STORE/MARKET: Daniel’s Market............................. 760-732-1135 5256 S. Mission Rd. #701, Bonsall CA 92003 www.danielsmarket.com
HEALTH/WELL BEING Fallbrook Regional Health District.......................................... 760-731-9187 138 S Brandon Rd., Fallbrook CA 92028 www.fallbrookhealthcaredistrict.net
Foundation for Senior Care.......... 760-723-7570 135 S. Mission Rd., Fallbrook, CA 92028 www.foundationforseniorcare.org
Get Acupuncture Fallbrook.......... 619-244-8998 www.getacupuncturefallbrook.com email@example.com
HOME DÉCOR: The Rusted Bucket; Ruthie Harris................................. 760-468-3347 firstname.lastname@example.org
HOME IMPROVEMENT SERVICES: AP Design & Remodel................... 760-688-8159 www.apimportingco.com
Clear Intentions Window Washing.......................... 858-232-8212 www.clearintentionswindowwashing.com
D 3 Constructions Services.......... 760-415-3492 email@example.com
Fallbrook Window Washing Company....................................... 760-728-8116 www.fallbrookwindowwashing.com
HOSPITAL: Temecula Valley Hospital............. 951-331-2220 www.temeculavalleyhospital.com
INSURANCE: Allstate.......................................... 760-749-6671 5256 S. Mission Rd., #906, Bonsall CA, 92003
Hatter, Williams & Purdy Insurance...................................... 951-296-6833 43446 Business Park Dr., Temecula CA 92590 www.HWPinsurance.com SOURCEBOOK 2020
MORTUARY SERVICES: 333 N. Vine St., Fallbrook, CA 92028 www.berry-bellandhall.com
The Village News, Inc................... 760-723-7319
PHOTOGRAPHY: Sarah Bracci Photographics........ 760-803-6816 www.sbphotographics.com
POLITICAL AFFILIATES: Senator Brian Jones..................... 619-596-3136 500 Fesler St. #201, El Cajon, CA 92020 www. jones.cssrc.us
Jim Desmond, Supervisor 5th District................. 619-531-5555 1600 Pacific Hwy, Room 335, San Diego CA 92101 www.supervisorjimdesmond.com
Marie Waldron; State Assembly member 75th District ................................. 760-480-7570 350 5th Ave. #110, Escondido CA 92025 firstname.lastname@example.org
PROPERTY MANAGEMENT: River Village Properties................ 760-631-1030 5256 S Mission Rd. #110, Bonsall CA 92003 email@example.com
Coldwell Banker Village Properties – Chris Hasvold............................. 760-728-8000 Coldwell Banker Village Properties – Henry Portner............................. 760-663-0000 Coldwell Banker Village Properties – Jerry & Linda Gordon................ 760-519-5279 Home Smart – Tom Metier............ 760-703-5104 701 S. Main Ave., Fallbrook CA 92028 www.tomforhomes.com
Kim & Ken Real Estate Group – Kim Carlson & Ken Follis........... 760-434-6873 746 S. Main Ave. #A, Fallbrook CA 92028 www.KimandKenRealEstateGroup.com
Sun Realty – Leo Romero............. 760-638-1732 www.FallbrookBonsallHomes.com
Village Escrow Services............... 760-731-2070 firstname.lastname@example.org
REAL ESTATE DEVELOPERS: Lilac Hills Ranch........................... 760-445-5144 LilacHillsRanch.com
PARTY RENTALS: Allie’s Party Equipment Rental, Inc..................................... 760-591-4314 130 Vallecitos de Oro, San Marcos, CA 92069 www.alliesparty.com
Rainbow Municipal Water District.......................................... 760-728-1178
SoCal Solar Brokers...................... 951-813-8688
San Diego Gas & Electric
Brain Freeze, Inc........................... 760-310-8857
3707 Old Highway 395, Fallbrook CA 92028 www.rainbowmwd.com
Joe Gabaldon-Regional Public Affairs Manager email@example.com
YOGURT: 5256 S. Mission Rd., Ste 831, Bonsall, CA 92003 www.brainfreezeinc.com
A Bonsall Chamber Partnership
is affordable and effective because people like doing business with people they know. So the more people you know – and the more people who know what business you’re in – the more potential customers and referral sources you have. Our Mission Statement: Bridging Business Opportunity with Community Growth, is bringing the local community and the businesses together and building a better community for all of us. Call 760-630-1933 to join! • Regular Partnership - $165 • Home Based Business Partnership - $105 • Non-Profit/School/Individual Partnership - $50
The Fallbrook Chamber of Commerce Celebrates 100 Years Members came from diverse businesses, but were united in building a better community.
by Lila MacDonald, CEO Fallbrook Chamber of Commerce, with Nathalie Taylor
Fallbrook in 1912. Photo courtesy of Bill Ahrend
he Fallbrook Chamber of Commerce came into existence on June 7, 1920. However, it was orga-
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nized on April 27, 1911, as the Fallbrook Commercial Club. Due to heightened economic activity, the Commercial Club was reorganized Aug. 21, 1916. The following officers were elected: President H.V. Alexander, newspaper publisher; Vice President Jess D. Hardy of Hardy’s Drug Store, and Treasurer W.M. Smelser of Citizens Commercial Bank. In December 1916, the Commercial Club publicly promoted a membership campaign with a goal of welcoming 100 members in 1917. R. H. Blacklidge, a prominent Fallbrook surveyor and civil engineer, was elected president in 1920. On June 7, 1920, the last meeting of the Commercial Club was held, and during this meeting, the Fallbrook Commercial Club became the Fallbrook Chamber of Commerce. R.H. Blacklidge was elected president of the newly named organization. As recorded in the local newspaper, Fallbrook Enterprise, the chamber was involved in the development of the packing houses, as well as the creation of the North County Fire Protection District. They also brought the Santa Fe railroad through town. The chamber was also instrumental in the development of water, sewer and electricity service. They were also responsible for the introduction of UPS delivery service. How did Fallbrook come to be known as the “Friendly Village?” In early 1922, the president of the chamber sponsored a “Frost Free Lemon Celebration Day,” as Fallbrook was largely regarded as a citrus town. What caused a stir was the fact that free lemonade was given to all travelers passing through town. That compassionate gesture led to Fallbrook’s unofficial title as the “Friendly Village.” Fallbrook Chamber of Commerce was incorporated in 1949 with the purpose to promote the general civic and business interests of the community. Their goals were to create a more permanent foundation for the general business, farming and manu-
Allstate Fire and Casualty Insurance Company: Northbrook, IL. © 2009 Allstate Insurance Company
Fallbrook in 1916. Watkins Livery is currently the Fallbrook Wellness Building. Photo courtesy of Bill Ahrend
facturing interests of the community. Other goals included fostering trade, as well as advertising the advantages of the residential and agricultural aspects of the community. One of the goals – a goal that is still foremost on the minds of the chamber members – is to develop a spirit of civic pride in community. By the 1970s, the Fallbrook Chamber of Commerce became a clearing house and town hall, taking complaints and acting as a liaison to the county. The chamber also served as a central meeting place and information center. They provided directory assistance, business services, a visitor’s information center, and a drop off for Red Cross deliveries or community supplies. It was truly the hub of the community. During the 2007 fires, the chamber established an Out of the Ashes fund to assist those who had suffered loss. This fund was used again just a few years ago. For the last 100 years, the Fallbrook
Chamber of Commerce has helped to shape the community by its involvement in advocating for community needs, which includes many street improvement projects, as well as sidewalks and lighting. The chamber was also instrumental in establishing the Fallbrook Community Airpark. Branded way-finding signage and the “Welcome to Fallbrook” signs are also the result of the chamber’s efforts. New trash receptacles were installed in the downtown area, thanks to the chamber. The chamber continues to campaign for better street conditions, safety, and lighting. They have also taken on the causes of health and public safety, homelessness, revitalization and agricultural stability. This is all done to further improve quality of life for community residents and visitors. For the past 33 years, the chamber has hosted the popular Avocado Festival in April of each year. The event regularly
Club of Fallbrook
Join us Thursdays at Noon The Grand Tradition Estate & Gardens SOURCEBOOK 2020
FOR LUNCH! Rotary is a group of leaders who make a real diﬀerence in our community. We meet weekly and have interesting speakers, great fellowship and a lot of fun!
“Service above self.” www.fallbrookrotary.org 135
Fallbrook in 1940. Woodbury’s, which is currently Jackson Square.
Thousands of people fill Main Avenue in downtown Fallbrook for fall festivities and vendors during the annual Harvest Faire 2019. [Top] Stephani Baxter creates bouquets of protea flowers for patrons attending the annual Fallbrook Harvest Shane Gibson photos Faire.
attracts as many as 100,000 people. The Christmas Parade, the largest night parade in North County San Diego, is held in early December. A newer event is the Artisan Faire. This event showcases work by local artisans and also promotes the Small Business Saturday and Shop Local event. Other events are Papa’s & Brew as well as Wine & a Bite. Both of these events feature art by local artists. The Harvest Faire is in October. A family friendly
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event, it features craft vendors, food and drink vendors, a petting zoo and pony rides. The chamber also hosts five networking events each month, as well as educational seminars and legislative advocacy. Today, with a membership of over 500, the Fallbrook Chamber of Commerce still fosters that community mentality and welcomes all who visit. The chamber is happy to be a resource, a networking place, a collaborative partner, and an advocate for all who call Fallbrook home.
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Robert W. Jackson, Attorney Trial Attorney
Robert W. Jackson at Trial Stars Dinner
ith almost 40 years of service in Southern California as a trial attorney, Robert Jackson still calls Fallbrook home to his law practice. Although he has clients from across the nation, the community of Fallbrook is a place his family has called home since he was 11-years-old. Robert attended Potter Middle School and Fallbrook High School. Being a nationally renowned lawyer, Robert brings his vast experience and expertise to every case put before him. Even though a large number of his cases are from clients across the nation, his Fallbrook roots run deep. Robert opened his ﬁrst law oﬃce in Fallbrook in 1984 and is still located in the same humble building on West Alvarado Street. Robert said, “My background is in medicine, I did my graduate work in microbiology and biochemistry at University of California, Berkley. I speak the language of the doctors and professionals that work in the area of spine injuries and brain injuries“ which is what sets him apart from other trial attorneys across the nation who specialize in his type of cases. With his skill set and history of cases won for clients he is well suited to take on any type of case. However he chooses to take on cases of those people who have faced some of the worst type of accident, such as traumatic spinal and brain injuries that can decimate a person’s life. Throughout his time as a trial attorney he’s also specialized in wildﬁre cases where he’s represented victims in eight diﬀerent states. Wildﬁres like the Rice Canyon Fire, which destroyed 248 structures, Robert was selected as the lead liaison counsel in the
cases against SDG&E. His eﬀorts helped change the way that SDG&E acts to prevent wildﬁres. In current cases like the North Bay Fire cases and the Camp Fire case, he is one of a handful of attorneys from across the nation that serves on the leadership committee helping to steer the path of the enormous numbers of pending cases. In the Camp Fire case alone, Robert and his co council are representing in excess of 1400 families. Robert has been either lead liaison council, head trial counsel, or on the executive committee for every major wildﬁre case in the western United States of the past 10 years. One of the most inﬂuential cases Robert has taken on was that of a young boy who suﬀered from a traumatic brain injury “it took almost 4 years to bring the case to closure but by the time we were done we had provided 60 years worth of future medical care rehabilitation, support, and economic stability, not just for the child but for their family” Robert said. The case, which took place eight years ago, was one of the biggest victories for a minor who had a traumatic brain injury in the history of the state of California. Trial law can be taxing and very time consuming, yet Robert has managed to maintain a full and rewarding family life. Robert and his wife have been married 38 years and have two sons. One of the sons is a fellowship trained vascular neurologist, the other is a student; both attended Zion Lutheran School in Fallbrook. Robert’s father also had an oﬃce in Fallbrook, was a neurosurgeon, and served as the head neurosurgeon on the USS Sanctuary. His father served two tours of duty oﬀ the coast of Vietnam. A tattered Red Cross ﬂag hangs in a frame directly across from Robert’s desk “I keep the ﬂag there to remind me of him everyday” said Robert. The ﬂag, which indicated his father’s ship was a hospital ship, was ﬂown during the infamous Tet oﬀensive, and was shot at by the North Vietnamese to the point that its end is now ragged and torn from the bullets that riddled it.
Not only do his courtroom successes reﬂect his abilities and competence in front of the jury but he has also been awarded with many honors in his ﬁeld. He’s been named Trial Lawyer of the Year or Outstanding Trial Lawyer of the year seven times. It’s an achievement he’s proud of but he’s more honored by helping his clients. “The awards are no longer as important to me. What’s more important to me is to make positive changes in people’s lives that have been harmed as the result of negligence and carelessness,” Robert said. Even though he sees cases from across the nation, and could have easily relocated to a larger city, Fallbrook is in his blood. His children have gone to school here, he still maintains his practice in the oﬃce he’s been in since 1984 and he loves the atmosphere of the town. “It’s a quality of life issue. I don’t want to be in Orange County or downtown San Diego. I don’t need to be in a central hub like that,” Robert said. “The interesting thing about practicing law, in the last 20 years, is access to the internet and computer technology have made a small law ﬁrm the equivalent to the largest law ﬁrms in the country. We now have the same resources available as a small law ﬁrm, with instantaneous access. The playing ﬁeld has been leveled and that enables me to work where I want,” said Robert. From his oﬃce on Alvarado Street lined with law books and awards, Robert views his future as a great one with many new cases and opportunities to help those who have been injured wrongfully and need representation. “I plan on continuing to represent my clients to the best of my ability, until I decide to hang up my hat,” Robert said.
Law Oﬃces of Robert Jackson 205 W. Alvarado St. Fallbrook, California (760) 723-1295 www.jacksontriallawyers.com
Clemmens Lane County Park
New Fallbrook Parks in Progress by Jim Desmond, San Diego County Supervisor for District 5
ne of my favorite communities in San Diego County is Fallbrook. From the beautiful hills to the pristine backcountry, great things are happening in Fallbrook. It all starts with the amazing community members. Recently, I had the honor of visiting Jackie Heyneman Park, which is truly a community treasure. It all started with Jackie Heyneman, of course, who everyone knows is a one-of-a-kind volunteer. The Fallbrook Beautification Alliance maintains the upkeep of the park along with various other items in Fallbrook. Fallbrook Public Utility District provides the water and the Fallbrook Village Association is there to make sure it all runs smoothly. Fallbrook is located in the unincorporated area, which means I am the lead local government official for Fallbrook. It’s my goal to be the best servant to the public according to your specific needs. Throughout our Revitalization Committee meetings and other stakeholder gatherings, we’ve heard from you and are now following through with Form Based Code. This process will help Fallbrook with the Village Area by revitalizing the downtown area by providing design and land use criteria that provides flexibility based on community and property owners’ input and requests. Also, many improvements and new parks are coming to Fallbrook including Clemmens Lane Park, Don Dussault Park, and the Fallbrook Skate Park. For Clemmens Lane Park, we will be improving the area with the construction of a new restroom, turf soccer field, ball stop netting, and safety padding for existing soccer field. Don Dussault Park is currently in phase two, with the parking lot and play structure complete. We are now focusing on a junior play structure, picnic area, exercise equipment, and 138
paths for walking. Residents have asked for a skate park ever since I stepped into office, and we are working on it. We’ve acquired seven acres of land for a potential site and will now begin the planning phase. We also continue to accumulate land along the San Luis Rey River Park. We are in planning and design phase of the Rio Prado Park, which will be a 60-acre park on the border of Bonsall and Fallbrook. The San Luis Rey River Park will be a truly one of the kind park for all of North County that will connect from Oceanside all the way to Interstate 15. Fallbrook is a special community in large part because of the many active volunteers who are willing to step up and make a difference. I am grateful for your service and encourage others to get involved. As always, if you need anything, please contact my office, Jim.Desmond@sdcounty.ca.gov or give us a call at (619) 5315555. I look forward to seeing you out in the community.
Don Dussault County Park
Shane Gibson photos
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Connections Fallbrook Networking Group
Celebrating 2 5 Years!
In 2014, the “Downtown Dolls” took the Best Booth award at the Chili Cook-off. The “Dolls” are: Front Row L to R: Tami Donnelly, Lila MacDonald. Back Row L to R: Dianna Branche, Tami Schlumpberger, Sandra Hull and Rita Coolidge. In 2014 the cook-off was hosted by the Fallbrook Village Association. Nathalie Taylor photo
by Nathalie Taylor
Fallbrook’s Friendly Lawyer with Friendly Fees
James C. Alvord Attorney
Senior & Military Discounts (760) 728-1960 405 S. Main, Fallbrook
In Practice 30 Years
• Wills • Trusts • Estate Planning
he members of Connections Fallbrook Networking Group have worked diligently in the community for 25 years. The group has sponsored some of the most significant events in town, and their efforts brought joy to countless residents and visitors. Established in 1994, this unique business networking group was founded by Fred Bozin, who owns a business called Watermarket. Bozin was a member of a networking group in Escondido and decided to start a similar group closer to home, in Fallbrook. A woman named Marilyn Murphy, along with her daughter Marcia, joined forces with Bozin and Connections took root. In the beginning, they met at the Garden Center restaurant. For the past eight years, their weekly breakfast meetings have been taking place at Trupiano’s Italian Bistro owned by member Faro Trupiano. Trupiano explained the camaraderie of Connections, “When you meet with someone every single week, it becomes an intimate group and you get to know each other personally. It is a unique situation. We have become friends – we have become much closer than members of most networking groups.” The 22 members not only promote their own businesses, but they refer member’s businesses to others in the community. They are also dedicated to reaching out to the community in various ways. Connections allows only one representative per business category. “Connections is about connecting with the community and with local businesses,” said Phyllis Sweeney of The Encouragement Factor and Fallbrook Senior Center. Sandra Buckingham of Flourish Yoga, who joined in 2006, said she was “impressed with the camaraderie of this group of professionals and their dedication to supporting each other with their respective businesses.” She also admired the group’s “desire to come together to coordinate fun events for the community.” Early on, the group looked for ways to serve the people of Fallbrook. Throughout the years, the members spent many hours working to host several special events and charity fundraisers. For several years, Connections decorated a 15-plus-foot Christmas tree, which was cut at a tree farm on Mission Road, then hoisted in Village Square. It was decorated with special ornaments, including those made by local school children. The most popular and well-attended event Connections sponsored was Hot Summer Nites, which was initially started by the Downtown Merchants group. Connections hosted seven to nine www.my-sourcebook.com
– Established in 1994 –
Creating community...one business at a time. Business Networking group comprised of trusted local professionals
Fred Bozin Watermarket 760-468-1992
The Encouragement Factor 760-468-9172 firstname.lastname@example.org Fallbrook Senior Center 760-728-4498 email@example.com
William Ahrend Ahrend Studios 760-728-7613 www.ahrendstudios.net
Sandra Buckingham Flourish Yoga 760-845-6602
Richard & Carol Marcon LanMarc Insurance 760-728-7440
Heather Ludwig Talna Hospice 951-855-6043
David Thompson Action Design Services 760-529-6430 www.actiondesignservices.com
Damian Bliss The Computer Guy 760-468-3698
Michelle Verdugo Nutritionist 760-607-6911
Michelle Way Regency Fallbrook 760-728-8504
Our Mission is to help our community and members’ businesses thrive
Connection members support charity and community events
Dr. Mary Ramsden, DC Faro Trupiano Chiropractor Trupiano’s Restaurant Group 760-728-9229 760-390-3966
Lido Favela Ace Party Rental 760-451-0639
Josh Craven Mortgage Broker The Craven Group 760-415-1452
Sharon Stika Village Interiors 760-728-2637
Matthew Obermueller Deborah Bottomley Seniors Helping Seniors Arlan Knutson Insurance Agency 760-884-4111 760-451-9835
Mia Smyth, Realtor Remax United 760-213-0072 firstname.lastname@example.org
Carlos Perez Affordable and Quality Home Care 760-645-3676 email@example.com
Jon Dickson Edward Jones 760-615-0767
Kevin Trafford Energy Consultant 760-604-9434
Malinda Gibbons, L.Ac. Acupuncturist 619-244-8998
Please visit our website to learn about our member’s businesses and information to join us.
Friday, July 30
Taste of Fallbrook Celebrity Judges Little Tommy Sablan & Laura Cain of the Jeff & Jer Showgram! Also Fitness Trainer & Model Anita Bartram!
Music by Aunt Kizzy’z Boyz LIVE MUSIC! FUN FOR THE WHOLE FAMILY!
Tickets for Tasting are $15 and available at the following locations: A Few of our Favorite Things, Oak Tree Suites and at the Fallbrook Chamber of Commerce on East Mission Road. Sponsored By:
For Info Call 760.723.2232 Please NO DOGS, SKATEBOARDS or BICYCLES AT THIS EVENT!
Advertising for the 2010 Hot Summer Nites.
of the events each year. On select Friday nights, Main Avenue was barricaded, and a happy street party would begin. Some of the themed nights included, Rods & Relics, Taste of Fallbrook, and the Chili Cook-off. Main Avenue was packed with people walking down the middle of the street, and ignoring the stop lights, which continued to blink. Guests enjoyed hot rods, vintage cars, or whatever happened to be featured. Some nights you could find Tony Suraci entertaining the beer garden revelers with his versatile voice, while children squealed with delight as they slid down a large inflatable slide. Hot Summer Nites weren’t just “middle of the street parties” – guests would also pop in and out of the shops and restaurants that remained open. In a 2008 Village News article, Miss Fallbrook 2008 Lynita Hernandez described Hot Summer Nites, “It reminds me of a mini Avocado Festival. It’s a great time for all of us to get together, enjoy one another, and just be the great community that we are.”
“It was a lot of work, but we were trying to give a party to Fallbrook,” Bozin commented. “People could socialize, the kids could enjoy the slides, and the older folks could enjoy their beer, wine and antique cars.” He continued, “We tried to have everybody in the spotlight the best we could. We showcased wonderful local bands including Aunt Kizzy’s Boyz and Tony Suraci.” My father, Lee Taylor, was a regular at Hot Summer Nites, along with other members of the Fallbrook Vintage Car Club. The members would drive their vehicles downtown, set up folding chairs, and talk about their gleaming and polished cars for hours. Car club members enjoyed talking about their cars, and visitors enjoyed hearing the stories. The Taste of Fallbrook and Chili Cookoff nights were wildly popular. The Chili Cook-off was always a hot night in more ways than one. Held at the end of August, when the late afternoons were usually hot, visitors sampled hot chili made by various professional and
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Clay R. Sides, Esq. Attorney and Proud Father
Jesse R. Sides and Clay R. Sides La Caseta’s staff members serve guests at the 2010 Taste of Fallbrook event.
amateur cooks. Some recipes were innovative, and some more traditional, but they were all delicious! The Chili Cook-off ran for about five years until the county regulations became prohibitive. San Diego County required the food to be prepared in commercial kitchens, which was difficult for amateur contestants. Taste of Fallbrook – chaired by Sandra Buckingham – was always an amazing event where sometimes 20 or more restaurants and caterers would showcase a spectacular array of food. Guests paid a nominal fee for the food, then, after sampling the small, but delicious bites, they cast votes for their favorite. Buckingham reminisced, “Hot Summer Nites involved tremendous teamwork, energy and challenges, yet holds the most wonderful memories for me, especially Taste of Fallbrook, which, despite the hard work for me personally as the chair of this event, was the most popular and well-attended. This synergy could not have been achieved if it wasn’t for the caring genuine friendships that are evident between members, friendships that continue to this day.” Phyllis Sweeney also shared her thoughts on Taste of Fallbrook, “It brought so many people to Fallbrook. The members made it happen – they put in a lot of hours. Everyone had to be committed to the effort.” Faro Trupiano, multiple-award-winning chef/proprietor of the Trupiano Restaurant Group, said that he was first drawn to Connections through Taste of Fallbrook. He was quite active in both Taste of Fallbrook and the Chili Cook-off for their duration. This community-minded restaurateur is always looking for ways to serve Fallbrook, and has been a Connections member for eight years. “Connections has been a good experience,” noted Fred Bozin. “It’s a business and community-minded group that is comprised of a treasure trove of businesses.” Connections Fallbrook Networking Group’s current officers are: President Phyllis Sweeney of The Encouragement Factor and the Fallbrook Senior Center; Vice President Mia Smyth, a realtor at RE/MAX United; Secretary Michelle Way, Community Relations Director at Regency Fallbrook; and Treasurer Matt Obermueller of Seniors Helping Seniors.
lay R. Sides has been an attorney for over 30 years. His practice focuses on representing individuals who have been injured, whether due to motor vehicle incidents or dog bites. He and his long time legal assistants, Elena Dominguez and Sandy Baltazar, work face-to-face with their clients walking them through the insurance and litigation process. Clay said that it is a joint eﬀort and he cannot thank his staﬀ enough for their hard work. His oldest son, Jesse R. Sides, is also working with Clay. Jesse completed law school, obtained a J.D. degree, and is awaiting his bar exam results. Once Jesse passes the bar, the Law Oﬃces of Clay R. Sides will transition into a father/son law ﬁrm known as the Sides Law Firm. Clay said that he is honored that his son Jesse has elected to “join the family business.” He is smart and well-liked. Clay and his wife Jill have three children, Jesse, Carlene and Curtis. As discussed above, Jesse will be an attorney. Carlene is a cosmetologist with a masters in color, who is splitting her time between Wild Hair Salon in Fallbrook and Tanya Gray Salon & Design Team in Old Town Murrieta, and Curtis is a senior at San Diego State University. Even though Clay has been a successful attorney for many years, when asked, he said that having great children is his best success in life. If you are looking for a hard working, experienced and honest attorney, who is also a proud father, Clay is your guy. He, his son Jesse, Elena and Sandy will work hard on your behalf.
Law Oﬃce of Clay R. Sides 120 S. Main Ave. | Fallbrook, CA 92028 (760) 723-2275 New location for Temecula Oﬃce:
41593 Winchester Road, Suite 200 Temecula, CA 92592 (800) 675-5825
For more information, visit www.connectionsfallbrook.com.
Snapshots of Fallbrook Will Fritz photo
Shirley Binn photo
Shirley Poole photo
Discover Your Community with the Fallbrook Chamber of Commerce
111 S. Main Avenue • Fallbrook, CA 92028
Supporting business and building a better community is what the Fallbrook Chamber of Commerce is focused on and we invite business owners, employees, residents and visitors of Fallbrook to take part in all that we have to offer. Our staff is always ready to welcome you into our “home” at 111 S. Main in historic downtown Fallbrook. We strive to make sure that our members utilize everything the Chamber is offering – networking opportunities, educational seminars, profile page design, ribbon cuttings, advertising and member referrals are just a few of the benefits we provide. Although the Chamber is a member-based organization, we work with the community as a whole to promote business and legislative advocacy, support our non-profit organizations, and foster tourism-related activities. We thank our current members – now over 500 – for their ongoing support, welcome new members and encourage prospective members to learn about what we offer. By working and collaborating together, we can support each other and build a better community for all.
Discover Fallbrook with the Chamber in 2020! www.fallbrookchamberofcommerce.org
Join us! We welcome new members!
Fallbrook Chamber of Commerce Members Pine View Apartments 1101 Alturas Road, Fallbrook, (760) 728-0162
Turnagain Arms Apartments 920 E. Mission Rd., Fallbrook, (760) 728-9864
A.C.T. Business Group, Inc. 304 E. Mission Road, Suite D, Fallbrook, (760) 692-2699 Levering & Hvasta CPAS, LLP 5256 S. Mission Road, Suite 1210, Bonsall, (760) 728-8393
Pathway Tax & Accounting 1595 S. Mission Road, Fallbrook, (760) 723-1241
Fallbrook Art Association - The Gallery 127 N. Main Avenue, Fallbrook, (760) 645-0491
William Super CPAs & Consultants 2188 Saffron Way, Fallbrook, (858) 531-7232
Fallbrook Arts, Inc.103 S. Main Avenue, Fallbrook, (760) 731-9584
Schaar Art Studio 566 E. Alvarado Street, Fallbrook, (760) 731-1252
Acupuncture RN 1667 S. Mission Road, Suite A, Fallbrook, (760) 645-3717
The Green Art House 2001 Old Highway 395, Fallbrook, (951) 526-8055
Get Acupuncture Fallbrook! 1588 S. Mission Rd., Suite 115, Fallbrook, (619) 244-8998
Stephens Acupuncture & Wellness 121 E. Alvarado Street, Fallbrook, (714) 330-9244
Law Office of Deborah L. Zoller 566 E. Alvarado Street, Fallbrook, (760) 728-2600
Law Offices of Burke & Domercq 2755 Jefferson Street, Suite 100, Carlsbad, (760) 434-3330
Fallbrook Directory 416 S. Main Ave., Fallbrook, (760) 728-5555
Law Offices of Robert W. Jackson 205 West Alvarado Street, Fallbrook, (760) 723-1295
Profile Display 4614 Wilgrove Mint Hill Rd., Suite B, Charlotte, NC, (888) 545-9853
Philip G. Arnold, Attorney 405 S. Main, Ste-A, Fallbrook, (760) 728-6335
Welcomemat Services (760) 295-9628
Samantha Berryessa, Attorney Fallbrook, (760) 723-5513
TrustMyTrust.com PO Box 1767, Fallbrook, (760) 930-9668
Bejoca Grove & Landscape Management P.O. Box 2168, Fallbrook, (760) 728-5176
Canonita Canyon Farm Fallbrook, (858) 699-5075
BP Battery 805 E. Mission Rd. Suite B, Fallbrook, (760) 723-1773
Del Rey Avocado Company, Inc. 1260 S. Main, Fallbrook, (760) 728-8325
Fallbrook Protea 1463 Riverview Drive, Fallbrook, (949) 636-6180
California Auto Registration Services 1030 S. Main Avenue, Fallbrook, (760) 728-0012
Kendall Farms 4230 White Lilac Rd., Fallbrook, (760) 731-0681
Laketree Farm 3816 Laketree Drive, Fallbrook, (970) 379-2457 McDaniel Fruit Company 965 E. Mission Road, Fallbrook, (760) 728-8438
Fallbrook Motors 213 W. Elder Street, Fallbrook, (760) 728-7100
McDaniel Fruit Company - Field Division 903 E. Mission Road, Fallbrook, (760) 731-2013
Gosch Ford Temecula 26895 Ynez Road, Temecula, (951) 699-1302
Rancho Sabor LLC Fallbrook, (760) 689-2017
Paradise Chevrolet Cadillac 27360 Ynez Rd., Temecula, (951) 699-2699
Rossi Grove Management Temecula, (760) 468-8914
Temecula Valley Toyota 26631 Ynez Road, Temecula, (951) 384-4409
WAFEX USA 1588 South Mission Road #100, Fallbrook, (760) 731-0300
Costello’s Auto Repair 516 W. Aviation Road, Fallbrook, (760) 728-7375 Indy-Performance/Pro-Tire Automotive 1367 S. Mission Rd., Fallbrook, (760) 723-8473
Cal Security Pro 770 Reche Way, Fallbrook, (760) 257-5777
Meineke Auto Care 742 S. Main Avenue, Fallbrook, (760) 451-9084
ANTIQUES Sunflower Vintage 429 S. Main Avenue, Fallbrook, (760) 586-1174
Neiman’s Collision Center 1381 S. Mission Rd., Fallbrook, (760) 728-8810
The Little Schoolhouse of Past Presents 411 S. Main Avenue, Fallbrook, (760) 451-6555
Sonny’s Muffler Shop 212 W. Beech St., Fallbrook (760) 728-1234
APARTMENTS Country Views Apartments, LLC 624 De Luz Rd., Fallbrook, (760) 723-8931
Jerry Burke Jr.
Briarmist Cakes Fallbrook, (760) 967-4142
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Fallbrook Chamber of Commerce Members BANKS Chase Bank 1091 S. Mission Road, Fallbrook, (760) 723-1178 Pacific Western Bank 130 W. Fallbrook St., Fallbrook, (760) 731-4500
CEMETERY Assoc. of Fallbrook Masonic Cemeteries 1177 Santa Margarita Dr., Fallbrook, (760) 723-0492
Harry’s Sports Bar and Grill 125 S. Main Avenue, Fallbrook, (760) 451-2000
Fallbrook Family Chiropractic 1588 S. Mission Road, Suite 115, Fallbrook, (760) 728-9229
Red Eye Saloon 1448 S. Mission Road, Fallbrook, (760) 728-4881
Fallbrook Spine Center 746 S. Main Avenue, Suite D, Fallbrook, (760) 728-8999
Neighborhood Healthcare 1309 S. Mission Road, Fallbrook, (760) 520-8335
Adonai’s Beauty Salon 213 N. Main Avenue, Fallbrook, (760) 696-5635 Adore & Co. Esthetic Studio-Shoppe 301 S. Main Avenue, Fallbrook, (760) 451-6556
Christ The King Lutheran Church 1620 S. Stage Coach Lane, Fallbrook, (760) 728-3256
Bello Lei Salon 131 W. Beech St., Suite #102, Fallbrook, (760) 723-9361
Community Baptist Church 731 S. Stage Coach Ln., Fallbrook, (760) 728-2966
Hair Lounge 219 N. Main Avenue, Fallbrook, (760) 723-2104
Fallbrook Apostolic Assembly 135 E. Ivy St., Fallbrook, (760) 728-1717
Indigo Blu Wellness Salon, 413-A S. Main Avenue, Fallbrook, (760) 556-8017
Fallbrook Seventh-day Adventist Church 1200 Rainbow Valley Blvd., Fallbrook,
Salon Ana 113 South Main Ave., Fallbrook, (760) 723-5999
BOOKKEEPING & Bookkeeping P O Box 1374, Fallbrook, (951) 526-6023 Deadline Data 141 S. Mercedes Road, Fallbrook, (760) 390-9726
BOOKS The Shop Around the Corner 127 N. Main Avenue, Suite C, Fallbrook, (760) 451-6703
BUSINESS NETWORKING Connections Fallbrook Networking Group Fallbrook, (760) 468-9172 San Diego North Economic Development Council 100 E. San Marcos Blvd., Suite 400, San Marcos, (760) 510-5919
CANDLES Rustic Winds, Inc. (760) 239-6774
CAR STEREO Fallbrook Car Stereo & Tinting 507-A S. Main Avenue, Fallbrook, (760) 451-6737
CAR WASH Soapy Joe’s Car Wash 936 East Mission Road, Fallbrook, (619) 474-1125
CASINO Pala Casino Spa Resort 11154 Highway 76, Pala, (760) 510-2270
CELL PHONES OurMobile MetroPCS 106 E. Mission Road, 840 S. Main Avenue, Fallbrook, (760) 695-0565
Fallbrook United Methodist Church 1844 Winterhaven Rd., Fallbrook, (760) 728-1472 First Christian Church of Fallbrook 318 W. Fig Street, Fallbrook, (760) 728-7649 Hilltop Center for Spiritual Living 331 E. Elder St., Fallbrook, (760) 723-8291 LifePointe Church 221 N. Pico Avenue, Fallbrook, (760) 728-7771 Living Waters Christian Fellowship A/G 2000 Reche Rd., Fallbrook, (760) 728-1685 North Coast Church 1375 S. Mission Road, Fallbrook, (760) 728-2888 SonRise Christian Fellowship 463 S. Stage Coach Lane, Fallbrook, (760) 728-5804 The Church of Jesus Christ Latter-day Saints Vista CA Stake (Donna Thompson, Public Affairs Director), 621 S. Stage Coach Ln., Fallbrook, (760) 533-6447
tHE PLACE 201 N. Main Avenue, Fallbrook, (760) 791-1059
CLUBS, COMMUNITY & NON-PROFIT ORGANIZATIONS AAUW Fallbrook P.O. Box 1061, Fallbrook, (760) 522-7481 American Cancer Society 5333 Mission Center Road, Suite 105, San Diego, (619) 682-7410 Bonsall Chamber of Commerce 5256 S. Mission Rd., Ste. 311, Bonsall, (760) 630-1933 Bonsall Rotary P.O. Box 934, Bonsall, (760) 728-8393 Bonsall Woman’s Club P.O. Box 545, Bonsall, (760) 801-7443 Boys & Girls Clubs of North County 445 E. Ivy Street, Fallbrook, (760) 728-5871 Empowering Latino Futures 624 Hillcrest Lane, Fallbrook, (760) 645-3455 Fallbrook Ag Boosters P.O. Box 2913, Fallbrook Fallbrook Alumni Association P.O. Box 596, Fallbrook, (760) 645-0101
Fallbrook Chamber of Commerce Members Fallbrook Beautification Alliance P.O. Box 434, Fallbrook Fallbrook Democratic Club P.O. Box 293, Fallbrook, (760) 895-1778
COMMERCIAL REAL ESTATE Fallbrook Old Town 300 N. Brandon Road, Fallbrook, (909) 746-3890
Fallbrook Food Pantry 140 N. Brandon, Fallbrook, (760) 728-7608 Fallbrook Garden Club P.O. Box 1702, Fallbrook, (951) 545-9117 Fallbrook Knights of Columbus P.O. Box 551, Fallbrook, (760) 723-1192
COMMUNITY CENTER Fallbrook Community Center - Parks and Recreation 341 Heald Lane, Fallbrook, (760) 728-1671
Fallbrook Land Conservancy 1815 S. Stage Coach Lane, Fallbrook, (760) 728-0889 Fallbrook Masonic Lodge No. 317 43096 Camino Casillas, Temecula, (760) 723-7830
The Driveway Company (800) 988-3899
Fallbrook Quilt Guild P.O. Box 1704, Fallbrook Fallbrook Village Association P.O. Box 2438, Fallbrook, (760) 723-8384
John McNeill General Contracting 2251 Aqua Hill Rd., Fallbrook, (760) 207-8571
Fallbrook Village Rotary Club P.O. Box 2186, Fallbrook, (760) 497-3716
Youngren Construction, Inc. 443 East Alvarado Street, Fallbrook, (760) 728-9874
Fallbrook Vintage Car Club P.O. Box 714, Fallbrook, (714) 742-2305 Fallbrook Woman’s Club 238 W. Mission Rd., Fallbrook, (760) 728-1758
Palomar Family Counseling Service, Inc. 120 W. Hawthorne St., Fallbrook, (760) 731-3235
CRAFT BREWERY/TASTING ROOM
Fallbrook/Bonsall Rally For Children P.O. Box 2575, Fallbrook, (760) 723-4238 Friends of the Community Center 341 Heald Lane, Fallbrook, (760) 803-2943
Prohibition Station 136 N. Main Avenue, Fallbrook, (760) 645-3443
Friends of the Fallbrook Community Airpark Fallbrook, (760) 728-9062 Friends of the Fallbrook Library 124 S. Mission Rd., Fallbrook, (760) 451-9606
All Things Fallbrook (760) 731-9990
Girl Scouts San Diego Fallbrook Service Unit PO Box 1643, Fallbrook, (760) 473-6952
Pressed & Blessed Clothing Co. 106 W. Hawthorne Street, Suite A, Fallbrook, (760) 990-9076
Jonathan Sellers and Charlie Keever Foundation 3750 La Canada Road, Fallbrook,
Ultra Graphix Screen Printing 3674 Olive Hill Rd., Fallbrook, (760) 728-3332
Legacy Endowment the Community Foundation 5256 S. Mission Road, Suite 1210, Bonsall, (760) 941-8646
Mission Resource Cons. District 130 E. Alvarado Street, Fallbrook, (760) 728-1332 National Charity League Fallbrook, (760) 908-7401 North County CERT 330 S. Main Avenue, Fallbrook, (760) 723-2046 Rainbow Valley Grange #689 2160 Rainbow Valley Blvd., Fallbrook, (760) 468-7406 Republican Women of CA - Fallbrook P.O. Box 1328, Fallbrook San Diego Special Olympics 10977 San Diego Mission Road, San Diego
DENTISTS Daniel A. Flores, DDS, MS 210 East Fig Street, Suite 201, Fallbrook, (760) 728-1182 Fallbrook Mission Dental 304 E. Mission Road, Suite B, Fallbrook, (760) 728-5739 Fallbrook Village Dental 521 E. Alvarado Street, Fallbrook, (760) 723-3535 John E. Duling, DDS 1385 South Mission Rd., Fallbrook, (760) 728-9558 Nicholas Beye, DDS 645 E. Elder, (760) 630-5500
Richard G. Goble, DDS 1108 S. Main, Fallbrook, (760) 728-2261
The Rotary Club of Fallbrook P.O. Box 1227, Fallbrook, (760) 212-3401 The Veterans Art Project 2422 Cades Way, Vista, (760) 295-0799
My San Diego North County 720 N. Broadway, #109, Escondido, (619) 208-8710
Unforgotten Faces P.O. Box 1873, Fallbrook
COFFEE Fallbrook Coffee Company 622 S. Mission Rd., Fallbrook, (760) 728-6000 Starbucks Coffee Company 1139 S. Mission Road, Fallbrook, (760) 415-7425
Ste. A, Fallbrook, (760) 728-8375
Randy D Carlson DMD & Charles L Drury DDS 5256 S. Mission Rd, Ste 1101, Bonsall,
DISABLED SERVICES D’Vine Path (949) 233-6515
DRY CLEANERS Manor Cleaners 125 E. Mission Rd., Fallbrook, (760) 728-1307
Local People, Local Fun,
YOUR LOCAL SPORTS BAR 125 S. Main Ave, Fallbrook 760-451-2000 @harrysfallbrook
Fallbrook Chamber of Commerce Members EDUCATION Bonsall Unified School District 31505 Old River Road, Bonsall, (760) 631-5200
FARMING Russell Family Farms 205 Calle Linda, Fallbrook, (760) 728-8081
California State University San Marcos 333 S. Twin Oaks Valley Rd., San Marcos, (760) 750-8752
Cultura con Sabor Fallbrook, (760) 689-2017 Fallbrook Union Elementary School Dist. 321 North Iowa, Fallbrook, (760) 731-5400
FEED & FERTILIZER Fallbrook Fertilizer & Feed 215 W. Fallbrook St., Fallbrook, (760) 728-5101
FINANCIAL PLANNING/FINANCIAL SERVICES
Fallbrook Union High School District 2234 S. Stage Coach Ln., Fallbrook, (760) 723-6332
Ameriprise Financial Services 424 S. Main, Fallbrook, (760) 723-2693
Fallbrook Village Toastmasters Meetings at Fallbrook Historical Society, 1730 S. Hill Avenue,
Edward Jones - Jon Dickson 1099 S. Mission Road, Fallbrook, (760) 731-7467 Edward Jones - Jonathan Laliberte 1434 S. Mission Road, Suite B, Fallbrook, (760) 731-3234
Fallbrook, (760) 695-4127
Finch Frolic Garden 390 Vista del Indio, Fallbrook
Imagine Financial Services 321 Bottlebrush Way, Fallbrook, (760) 846-2569
Friends of Willow Tree PO Box 1505, Bonsall, (442) 232-2900
Merrill Lynch - Jon Frandell 5256 S. Mission Road, Suite 1005, Bonsall, (760) 305-1921
MAAC 800 Los Vallecitos Blvd. Suite J, San Marcos, (760) 471-4210
Merrill Lynch - Manuel Manzanera 5256 S. Mission Road, Suite 1005, Bonsall,
Palomar College 1140 W. Mission Rd., San Marcos, (760) 744-1150
Rancho Christian School 31300 Rancho Community Way, Temecula, (951) 303-8040
Merrill Lynch - Tiffany Saxon 5256 S. Mission Road, Suite 1005, Bonsall, (760) 731-5542
San Diego County Gun Owners 9625 Mission Gorge Rd., Suite B2-108, Santee, (619) 828-3006
San Diego County Credit Union 6545 Sequence Drive, San Diego, (858) 597-6218
The Rock Rose School for Creative Learning 1636 E. Mission Road, Fallbrook,
WealthBridge Advisors - Brad Tedrick 1921 Palomar Oaks Way, Suite 100, Carlsbad,
Zion Christian School 1405 E. Fallbrook St., Fallbrook, (760) 723-3500
FIRE & RESCUE North County Fire Protection District 330 S. Main, Fallbrook, (760) 723-2005
Karn Engineering and Surveying, Inc 129 W. Fig Street, Fallbrook, (760) 728-1134
ENTERTAINMENT CAST - Children’s Acting School & Theatre 200 N. Main Avenue, Fallbrook, (760) 731-2278 The Mission Theater 429 S. Main Avenue, Fallbrook, (760) 723-1181 The Welk Resort Group 950 Boardwalk, Suite 100, San Marcos, (619) 516-7821
ESCROW SERVICES Fallbrook Country Escrow 1676 S. Mission Road, # E, Fallbrook, (760) 723-5400
FITNESS California Bodies 325 N. Brandon Road, Fallbrook, (855) 902-5278 Club Paradise Fitness, Inc. 1371 S. Mission Rd, Fallbrook, (760) 731-0133 Fallbrook Community Center - Wade Into Fitness 341 Heald Lane, Fallbrook, (760) 212-FITU
Fallbrook Pilates Core & More, Inc. 433 S. Main Avenue, Fallbrook, (760) 731-0731 Fallbrook Village Fitness/SIFT Personal Training 1588 S. Mission Rd., Ste. 115, Fallbrook, (760) 451-3488
Grand Tradition Estate and Gardens 220 Grand Tradition Way, Fallbrook, (760) 728-6466
Fallbrook Flight Academy 2155-D S. Mission Road, Fallbrook, (714) 927-3872
Eagle Eye Fabrication 128 E. Mission Road, Fallbrook, (760) 689-2408 Smith Metalworks 3306 Sunset Drive, Fallbrook, (949) 874-2212
Flowers From Our Heart 770 Reche Way, Fallbrook, (866) 811-8244
FARM Cyclops Farms 3621 Cazador Lane, Fallbrook, (760) 505-2983
Sheri’s Flowers 839 E. Mission, Fallbrook, (760) 723-7756
Moody Creek Farms, LLC 31257 Via Maria Elena, P. O. Box 1572, Bonsall, (760) 758-7702
The Social Flower 5519 Mission Road, Suite B, Bonsall, (760) 442-8600
-Family Owned since 1978-
Grove & Landscape Management Charley Wolk 150
GROVE: Design • Plant • Harvest • Prune • Irrigation LANDSCAPE: Design • Install • Maintain • Hardscape Construction
BLOG: www.avocadogrowing.com | www.bejoca.com
PCO 98703 • Lic. #606283
Fallbrook Chamber of Commerce Members FOOD/SPECIALTY
Barrett’s Lemonade - Lem N Man P.O. Box 407, Huntington Beach, (714) 842-3475
Joe’s Hardware 640 S. Main, Fallbrook, (760) 728-4265
Carl’s Hawaiian Shave Ice 1093 Alcott Ct., Hemet, (951) 652-8966
Pine Tree Lumber 215 E. Ivy St., Fallbrook, (760) 728-6151
Country Kettle Corn P.O. Box 247, Valley Center, (760) 749-1211 Da South In Ya Mouth 3137 S. Mission Road, Unit B, Fallbrook, (619) 738-2918
HEALING & SPIRITUALITY Deeper Still - Fallbrook P.O. Box 12, Fallbrook, (760) 297-6745
Dream Dinners Temecula 31757 Temecula Pkwy Suite E, Temecula, (951) 302-6982 Il Divino Extra Virgin Olive Oil 1462 Via Encinos Drive, Fallbrook, (858) 260-0706 Olde Tyme Kettle Korn P.O. Box 2038, Clovis, (559) 323-7677 The Sweet Stop 1351 Tolstoy Way, Riverside, (951) 901-9750 Trinity Foods, Inc. 16935 West Bernardo Dr., Suite 170, San Diego, (760) 809-8618
FURNITURE Bucket of Nails 720 E. Mission Road, Fallbrook, (760) 468-7927 Cliff Papik Furniture Design P O Box 417, Fallbrook, (858) 775-6075
GARAGE DOORS Dynamic Garage Door Service 31478 Kailua Drive, Winchester, (760) 451-9396
HEALTH Crestwood Fallbrook Healing Center 624 E. Elder Street, Fallbrook, (916) 471-2244 Encouragement Factor - Phyllis Sweeney 120 S. Main Avenue, Fallbrook, (760) 468-9172 Fallbrook Active Nutrition - Maryann Collings 122 Ash Street, Fallbrook, (619) 244-6126 Fallbrook Regional Health District 138 S. Brandon Road, Fallbrook, (760) 731-9187 Isagenix International 140 Palmas Norte, Fallbrook, (760) 689-2025 Miracle Ear 1104 S. Main Avenue, Fallbrook, (760) 645-6570 Scripps Health 4275 Campus Point Ct., CP10, San Diego, (858) 678-6202 TWBoord 823 Tumbleweed Lane, Fallbrook, (760) 321-3550 Vance Chiropractic 5256 S. Mission Rd., Suite 406, Bonsall, (760) 509-1300 Vista Community Clinic 1000 Vale Terrace, Vista, (760) 631-5000
Quality Gate Company 563 Industrial Way, Unit 2, Fallbrook, (760) 723-2901
HEATING/AIR CONDITIONING Excel Air Corporation 530 Opper Street, Suite B, Escondido, (760) 741-5550
Golf Club of California 3742 Flowerwood Lane, Fallbrook, (760) 451-3737
Fallbrook Heating & Air Conditioning, Inc P.O. Box 1658, Fallbrook, (760) 728-8716
Vista Valley Country Club 29354 Vista Valley Dr., Vista, (760) 758-2800
Master Flow Heating & Air Fallbrook, (760) 412-1281
GRAPHIC DESIGN Hopkins & Associates, Inc. 1816 Via Entrada, Fallbrook, (760) 731-9990
HOME ACCENTS Vintage Retail Therapy 127 N. Main Avenue, Fallbrook, (760) 645-3925
KK Grafix (760) 728-9690 Vargo Marketing and Design Fallbrook, (310) 339-5369
HOME IMPROVEMENT Bath Fitter 221 N Johnson Ave, El Cajon, (619) 447-2000 Superior Raingutters & Awnings, Inc. P.O. Box 2318, Fallbrook, (760) 731-0122
Grocery Outlet 1101 S. Main Avenue, Suite C, Fallbrook, (760) 645-6108 Major Market 845 S. Main St., Fallbrook, (760) 723-0857 Pala Mesa Market 3235 Old Highway 395, Fallbrook, (760) 728-7873
GUNS & AMMUNITION Beebe Family Arms & Munitions 1032 S Main Ave, Fallbrook, (442) 254-8133
HOSPICE Destiny Hospice & Palliative Care 27919 Jefferson Avenue, Suite 110, Temecula, (951) 588-4548
Hospice of the Valleys 25240 Hancock Avenue, Suite 120, Murrieta, (951) 200-7800 Living Waters Hospice 6030 Riverside Drive, Suite F, Chino, (909) 315-8113
Defensive Tactics & Firearms 504 E. Alvarado Street, #207, Fallbrook, (760) 451-6694
HANDYMAN IBKB Handyman Services 2410 Gum Tree Lane, Fallbrook, (760) 637-1859
HOSPITAL Palomar Health Foundation 960 Canterbury Place, Suite 200, Escondido, (760) 739-2789 Temecula Valley Hospital 31700 Temecula Parkway, Temecula, (951) 331-2200
Putting our Clients and Community First Since 1997
Chris & Kim Murphy
130 N Main Ave, Fallbrook Corner of Hawthorne & Main Murphy & Murphy has been generously supporting the ﬁnancial needs of Fallbrook charity organizations since 1997.
Whether you’re buying your ﬁrst home or selling, moving up or downsizing, we are here to help you navigate the ever changing real estate market. With over 40 years combined experience and over $350 million in closed sales, this real estate power couple can help your family achieve the American Dream.
Our oﬃce is open 7 days a week. Stop by or call us today!
Fallbrook Chamber of Commerce Members HOUSEKEEPING/JANITORIAL SERVICES
Individual Member - Rodney Smith
Better Living Cleaning Services (760) 809-7642
Individual Member - Ronne Branson
Friendly Village Cleaning P.O. Box 85, Fallbrook, (760) 525-2594
Individual Member - Susan Shin
HUMAN RESOURCES Employers Workforce Relations Fallbrook, (760) 497-7823
ICE CREAM Baskin-Robbins 31 Flavors 1123 S. Mission Rd., Fallbrook, (760) 728-8831
INDIVIDUAL MEMBER Individual Member - Alan Geraci Individual Member - Anne Hamilton Individual Member - Anne Klentz Individual Member - Arnold & Emma Rashkin Individual Member - Brandon Pilcher
Individual Member - Tami Schlumpberger Individual Member - Vince Ross Individual Member - Wayne Parkola
INSURANCE Allstate Insurance - Ross Curtis 305 West Aviation Road, Fallbrook, (760) 723-1331 Arlan Knutson Insurance Agency 3235 Old Highway 395 Suite B, Fallbrook, (760) 451-9835 Cyan Insurance Solutions 12948 Peach View Drive, Knoxville, (760) 477-7542 Farmers Insurance - Cecilia Taylor agent 1588 S. Mission Road, Suite 220, Fallbrook, (760) 731-7309
Hatter, Williams & Purdy Insurance, Inc. 43446 Business Park Dr., Temecula, (951) 296-6833
Individual Member - Caron Lieber
LanMarc Insurance 40878 Daily Rd., Fallbrook, (760) 728-7440
Individual Member - Dale Mitchel
Marc Sigmon Insurance Agent 1051 Emelita Street, Fallbrook, (760) 645-3585
Individual Member - Deborah Nevis
MedOptions Insurance 1356 S. Mission Road, Fallbrook, (760) 525-7861
Individual Member - Denise Mancour
Primerica 3944 Murphy Canyon Road, San Diego, (858) 751-0872
Individual Member - Dianna Branche
State Farm Insurance Agent - Thomas Logue 1672 S. Mission Road #D, Fallbrook,
Individual Member - Eric Westreich Individual Member - Gayle & Chris Bamber Individual Member - Glad Hiscock Individual Member - Howard Salmon Individual Member - Jean Trygstad Individual Member - Jennifer Jeffries Individual Member - Jimmy Aivaliotis Individual Member - Joan Eberle Individual Member - Joe Beyer
Steele Insurance Agency 422 Beavercreek Lane, Fallbrook, (760) 519-0278 Stromsoe Insurance Agency 24901 Las Brisas Rd., Suite 117, Murrieta, (951) 600-5751
INTERIOR DESIGN Belle Maison Interiors (619) 379-9929 Village Interiors 115 E. Hawthorne St., Fallbrook, (760) 728-2637
IRRIGATION SUPPLIES Fallbrook Irrigation 115 Laurine Lane, Fallbrook, (760) 723-9001
Individual Member - Karen Trapane
Jewelry Connection 101 N. Main, Fallbrook, (760) 723-4629
Individual Member - Kenneth Rexrode
The Collector Fine Jewelry 912 S. Live Oak Park Rd., Fallbrook, (760) 728-9121
Individual Member - Linda M. Costello
Individual Member - Phil & Eileen Delaney
Chris Yslas Landscaping 40616 Rock Mountain Drive, Fallbrook, (949) 357-5476
Individual Member - Ralph & Laneta Steinhoff
Executive Landscape, Inc. P.O. Box 1075, Fallbrook, (760) 731-9036
Fallbrook Chamber of Commerce Members LIQUOR/SPIRITS
The Happy Jug 138 S. Main Ave., Fallbrook, (760) 728-8622
Berry-Bell & Hall Mortuary 333 N. Vine St., Fallbrook, (760) 728-1689
Dignity Memorial - Eternal Hills 1999 S. El Camino Real, Oceanside, (760) 579-8424
Chic Boutique Vacation Rentals Fallbrook, (760) 723-2232 Econo Lodge Inn and Suites 1608 South Mission Road, Fallbrook, (760) 723-1127
Fallbrook Gem & Mineral Society 123 W. Alvarado St., Fallbrook, (760) 728-1130
F&R Properties, LLC (Casa Cazador) 3820 Cazador Lane, Fallbrook, (760) 275-4708 Pala Mesa Resort 2001 S. Highway 395, Fallbrook, (760) 728-5881
Fallbrook Historical Society 1730 S. Hill Street, Fallbrook, (760) 723-4125
Ultimate Serenity Vacation Rental 2808 Lakemont Drive, Fallbrook, (406) 461-3470
LONG TERM CARE
MUSIC Fallbrook Band Boosters, Inc PO Box 1604, Fallbrook, (760) 626-6945 Fallbrook Chorale P.O. Box 2474, Fallbrook, (760) 390-9726
Fallbrook Skilled Nursing 325 Potter Street, Fallbrook, (760) 728-2330
Fallbrook Music Society P.O. Box 340, Fallbrook, (760) 451-8644
Temecula Valley Symphony & Chorus P.O. Box 637, Temecula, (951) 587-1536
Standish Precision Products Co. 323 Industrial Way, #1, Fallbrook, (760) 728-7229
NEWCOMERS INFORMATION Fallbrook Encore Club P.O. Box 1233, Fallbrook
Big Brain Creative 1415 Via Chaparral, Fallbrook, (760) 705-4479
Fallbrook Newcomers Club P.O. Box 1392, Fallbrook
International Business Marketing 3690 Lupine Lane, Fallbrook, (858) 829-8953
MARTIAL ARTS Checkmat Fallbrook Brazilian Jiu Jitsu 205 North Main Avenue, Fallbrook, (760) 593-4682 Martial Art Concepts LLC 325 North Brandon Road, Suite C, Fallbrook, (760) 728-9948
San Diego Union-Tribune P.O. Box 120191, San Diego, (619) 293-2415 Village News, Inc. 111 W. Alvarado Street, Fallbrook, (760) 723-7319
NURSERIES Atkins Nursery 3129 Reche Road, Fallbrook, (760) 728-1610
All Star Physical Therapy 577 E. Elder Street, Suite I, Fallbrook, (760) 723-2687 Fallbrook Family Health Center 1328 South Mission Road, Fallbrook, (760) 451-4720 Fallbrook Healthcare Partners 591 E. Elder St., Suite C, Fallbrook, (760) 731-8989 Graybill Medical Group 1035 S. Main, Fallbrook, (866) 228-2236
Madd Potter 136 Ranger Rd., Fallbrook, (760) 728-5635 Mellano & Company 734 Wilshire Rd, Oceanside, (760) 433-9550
OB/GYN Acorn Community Birth & Wellness Center 577 E. Elder Street, Suite H, Fallbrook,
Hope Clinic for Women 125 E. Hawthorne Street, Fallbrook, (760) 728-4105
MedPlus Urgent Care 617 E. Alvarado Street, Fallbrook, (760) 509-9509 Rady Children’s Physician Management Services 1107 S. Mission Rd., Fallbrook,
IGO Medical Group 9339 Genesee Avenue, Suite 220, San Diego, (858) 455-7520
Rancho Family Medical Group 521 E. Elder St., Suite 103, Fallbrook, (760) 728-8344
Perfection Imaging Technologies 3336 Old Post Rd., Fallbrook, (760) 931-8388
Rancho Physical Therapy 521 E. Elder, Suite 106, Fallbrook, (760) 723-8337
MERCHANT SERVICES Fuzion Payments, Inc. (619) 446-7494
Eric Ramos, OD 645 E. Elder, Ste-D, Fallbrook, (760) 728-9440 Inland Eye Specialists 521 E. Elder Street #102, Fallbrook, (760) 728-5728
MILITARY HOUSING DeLuz Family Housing 108 Marine Drive, Oceanside, (760) 385-4835
West Coast Painting PO Box 1825, Fallbrook, (760) 305-8079
GENERAL, COSMETIC & RECONSTRUCTIVE DENTISTRY
Nicholas Beye, Jr., DDS, MAGD, FICOI • Utilizing the latest technology • Same Day Crowns • Cosmetic Filling & Veneers • Implant Placement & Reconstruction • Root Canal Treatment Nicholas Beye, Jr., DDS, MAGD, FICOI
• Complete Periodontal Care • Extractions • Crown & Bridgework • Dentures • Invisible Orthodontics
General Anesthesia & Sedation Dentistry Available
EVENING APPOINTMENTS AVAIL ABLE
www.fallbrookdentalcare.com 645 E. Elder St., Suite A, Fallbrook Dr. Beye has practiced in Fallbrook since 1983 & offers a complete range of general & preventive dental services.
Fallbrook Chamber of Commerce Members PARTY RENTALS
Ace Party Productions 413 South Main Avenue, Fallbrook, (760) 451-0639
Clear Blue Promotions (951) 452-3856
Allies Party Equipment Rental, Inc. 130 Vallecitos De Oro, San Marcos, (760) 591-4314
Laser Light Images/LLI Personalized Gifts (760) 728-5481
Reynas Party Rentals & More 229 Via Oro Verde, Fallbrook, (760) 978-4238
PROPANE & PETROLEUM Fallbrook Oil Co. 1208 S. Main, Fallbrook, (760) 728-7703
Peters Paving & Grading, Inc. P.O. Box 2285, Fallbrook, (760) 723-3822
Fallbrook Propane Gas Company 1561 S. Mission Rd., Fallbrook, (760) 728-9353 Kamps Propane 28335 Cole Grade Rd, Valley Center, (760) 749-9153
R&R Payroll Services LLC 43015 Blackdeer Loop #206, Temecula, (951) 296-0412
Lava Propane 1298 Distribution Way, Vista, (760) 438-5282
PEST CONTROL Fowler Pest Control 855-K S. Main, #397, Fallbrook, (760) 723-2592
PROPERTY MANAGEMENT The Heald Company, LLC P.O. Box 1707, Fallbrook, (760) 728-6131 Village Property Management - Lauren Davila 5256 S. Mission Road, Suite 309, Bonsall,
Fallbrook Pet Parlor 233 E. Mission Road, Suite A, Fallbrook, (760) 645-3730
Performance K9 Training & Boarding 30924 Mission Road, Bonsall, (760) 685-6804 Shelter to Soldier 2909 San Luis Rey Road, Oceanside, (760) 870-5338 Fallbrook Animal Sanctuary 230 W. Aviation Road, Fallbrook, (760) 685-3533 Forever Love Sanctuary 20585 Avenida Castilla, Murrieta, (760) 688-9181 Live Oak Dog Park P O Box 4, Fallbrook
PUBLIC UTILITIES Fallbrook Public Utility District 990 E. Mission Rd., Fallbrook, (760) 728-1125 San Diego Gas and Electric 571 Enterprise Street SD1460, Escondido, (858) 650-6121
REAL ESTATE Broadpoint Properties - Elisabeth Hartig Lentulo 451 S. Escondido Blvd., Escondido,
Village Pharmacy 587 E. Elder St., Ste. C, Fallbrook, (760) 645-3021
Capitis Real Estate - Susannah Levicki 1676 S. Mission Road, Suite A, Fallbrook, (951) 691-2048
Coldwell Banker Village Properties - Abby Elston 1588 S. Mission Rd, Ste 215, Fallbrook,
Jarin Photography (760) 239-7265
L. Johnhell Media (760) 535-6085
Coldwell Banker Village Properties - Chris Hasvold 5256 S. Mission Road, Suite 310,
Bonsall, (760) 728-8000
Fallbrook Plumbing (760) 731-1017 George Plumbing Company, Inc. P.O. Box 607, Fallbrook, (760) 451-3229
Coldwell Banker Village Properties - Erica Williams 5256 S. Mission Road, Suite 310, Bonsall, (760) 468-1721
Coldwell Banker Village Properties - Geri Sides, GRI 5256 S. Mission Rd., #310,
Fallbrook Goin’ Postal 1374 S. Mission Rd, Fallbrook, (760) 728-1188 The UPS Store #3607 1119 S. Mission Road, Fallbrook, (760) 728-7799
PRESCHOOL Fallbrook Child Development Center, Inc. 320 N. Iowa Street, Fallbrook, (760) 728-5402
Bonsall, (760) 728-8000
Coldwell Banker Village Properties - Henry Portner 5256 S. Mission Road, #310, Bonsall, (760) 519-5297
Coldwell Banker Village Properties - Jerry & Linda Gordon 5256 S. Mission Road, #310, Bonsall, (760) 663-0000
Coldwell Banker Village Properties - Susie Emory 5256 S. Mission Rd., Suite 310,
Fallbrook Printing Corporation 504 E. Alvarado Street, Suite 110, Fallbrook, (760) 731-2020 Performance Print Solutions P O Box 1570, Fallbrook, (760) 731-9929
Bonsall, (760) 525-9744
CR Properties - Jane Kepley 128 South Main, Fallbrook, (760) 622-0204
VILLAGE PROPERTY MANAGEMENT, INC. Full Service Residential Property Management Commitment • Reliability • Follow Through
Lauren Davila, Property Manager VILLAGEDRE#01939842 PROPERTY MANAGEMENT, INC. DRE#02004456
FAX: 760-692-9546 Lauren@vpmhomes.com
Expect the Best
Fallbrook Chamber of Commerce Members CR Properties Real Estate Services - Allen Sargent 128 S. Main Avenue, Fallbrook, (760) 500-0075
CR Properties Real Estate Services - Bob Hillery 128 South Main, Fallbrook, (760) 696-7482
Devon Camilleri - Pacific Sotheby’s International Realty Fallbrook, (760) 522-8559 HomeSmart Real Estate 701 S. Main Avenue, Fallbrook, (760) 451-1600 HomeSmart Real Estate - Debbie Loge, GRI Realtor, CaBre #00991825 701 S. Main Avenue, Fallbrook, (760) 271-9333
Keller Williams Realty PO Box 1241, Fallbrook, (619) 302-5471
REAL ESTATE DEVELOPERS Lilac Hills Ranch Investment Company 11452 El Camino Real, Suite 120, San Diego, (858) 345-3644
REAL ESTATE LOANS Cushner Capital Group P.O. Box 2162, Fallbrook, (760) 845-9035 Martin Quiroz - Essex Mortgage 111 S. Main Aveue, Suite B, Fallbrook, (760) 877-8107 Moni Hagerman - Lineage Lending 1902 Wright Place #200, Carlsbad, (858) 472-5600 Mountain West Financial - Steve Campbell 557 E. Alvarado Street, Fallbrook, (760) 912-3885
Mission Realty 337 E. Mission Rd., Fallbrook, (760) 728-8410 Murphy & Murphy So. Cal. Realty 130 N. Main Avenue, Fallbrook, (760) 310-9292
The Manfred Group 120 South Main Avenue, Fallbrook, (760) 723-2232
Re/Max United - Cheyanne Terracciano 1615 S. Mission Road, 1660 E. Mission Road, Fallbrook, (760) 731-2900
Re/Max United Agent - Craig Grimm 1615 S. Mission Road, 1660 E. Mission Road, Fallbrook,
Fallbrook Trails Council P.O. Box 2974, Fallbrook, (760) 822-0888
(760) 731-2900 x425
Re/Max United Agent - Janine Hall 1615 S. Mission Road, Suite A, Fallbrook, (760) 822-7528 Re/Max United Agent - Lisa Stadille 1615 S. Mission Rd, Fallbrook, (760) 535-2330 Re/Max United Agent - Lynn Stadille-James 1615 South Mission Road, Fallbrook, (760) 845-3059
RJ Campo Realty, Inc. (760) 451-3417
Fallbrook Waste & Recycling Services/EDCO 550 W. Aviation Rd., Fallbrook, (760) 728-6114
RENTALS Diamond Environmental Services 807 E. Mission Rd., San Marcos, (760) 744-7191 Fallbrook Equipment Rentals 235 W. College St., Fallbrook, (760) 728-1555
RJ Campo Realty, Inc. - Mike Stanicek 1119 S. Mission Road, Suite 163, Fallbrook, (858) 414-5973
RESTAURANTS 127 West Social House 127 W. Elder Street, Fallbrook, (760) 645-3765
Sun Realty 431 S. Main, Fallbrook, (760) 728-8323 Sun Realty - Donna Gene, DRE #01928759 431 S. Main Avenue, Fallbrook, (951) 852-9152
Cafe Des Artistes 103 S. Main St., Fallbrook, (760) 728-3350 Casa Estrella Cocina de Mexico 3757 S. Mission Road, Fallbrook, (760) 728-3200
Sun Realty - Leo Romero 431 S. Main Avenue, Fallbrook, (760) 638-1732
Coffee, Corks and Cuisine 139 S. Main Avenue, Fallbrook , (760) 645-3891
Sunshine Properties Real Estate 330 N. Main Ave, Fallbrook, (760) 728-8855
Denny’s 713 S. Main Ave, Fallbrook, (760) 728-4517
The Elite Home Group - Kim Carlson & Ken Follis 1588 S. Mission Road, Suite 200,
Dominick’s Sandwiches and Italian Deli 1672 South Mission Road, Fallbrook, (760) 728-7911
Fallbrook, (760) 310-1111
The Elite Home Group - Randi Beye 1588 S. Mission Road, Suite 200, Fallbrook, (949) 697-3847
El Jardin Mexican Restaurant 1581 S. Mission Rd., Fallbrook, (760) 728-4556
Thompson & Associates 1120 S. Main Ave., Fallbrook, (760) 723-1708 Tim Kirk - Pacific Sotheby’s International Realty Fallbrook, (760) 704-9252 UpCountri Homes & Estates - Marla Cruickshank, Sales Manager 119 N. Main Avenue, Suite B, Fallbrook, (858) 202-5256
Village Property Management - Harlee Robinson 5256 S. Mission Road, Suite 310, Bonsall, (760) 305-2492
Zember Realty Group (760) 427-1000
Domino’s Pizza 1075 South Mission Rd. #B, Fallbrook, (760) 728-1223 Firehouse Que & Brew 1019 S. Main Avenue, Fallbrook, (760) 645-3729 Garden Center Cafe and Grill 1625 S. Mission Rd., Fallbrook, (760) 728-4147 Jack in the Box 1465 South Mission Road, Fallbrook, (760) 723-8565 Jack in the Box 5256 South Mission Road, Bonsall, (760) 945-0472 Jersey Mike’s Subs 833 S. Main Avenue, Unit A, Fallbrook, (760) 723-2472 Kentucky Fried Chicken 1077 S. Mission Rd., Fallbrook, (760) 728-1767
HAIR • NAILS • SPA SKINCARE
Call Us to Look & Feel Beautiful!
S. Main Ave., Fallbrook 760.728.1237 113 salonanainfallbrook.com 155
Fallbrook Chamber of Commerce Members Mariscos El Pacifico 111 N. Vine Street, Fallbrook, (760) 728-9737
McDonald’s of Fallbrook 143 Ammunition Road, Fallbrook, (760) 728-6359
Jim’s Sign Shop 429-D Industrial Way, Fallbrook, (760) 728-8761
Mountain Mike’s Pizza 1125 S. Mission Road, Fallbrook, (760) 645-0505
Nessy Burgers Just West of I-15 on Old Hwy 395, Fallbrook, (760) 505-9955
Cosmic Solar, Inc. 943 Poinsetta, Unit 401, Vista, (760) 749-1111
Oink and Moo Burgers and BBQ 121 N. Pico Avenue, Fallbrook, (760) 451-6005
New Day Solar 23811 Washington Ave, Suite C 110 #224, Murrieta, (855) 444-6329
Prohibition Brewing Company 2004 E. Vista Way, Vista, (760) 295-3525
Semper Solaris 1218 Spring Street, Riverside, (619) 715-4054
Rosa’s Mexican Restaurant 1075 S. Mission Rd. Ste. A, Fallbrook, (760) 728-8006
SoCal Solar Brokers 3909 Reche Road, Suite 95, Fallbrook, (951) 813-8688
Small Town 118 N. Main Avenue, Fallbrook, (760) 990-9081
Solar Enterprises (951) 223-5680
Subway Sandwiches 1105 S. Mission Rd., Fallbrook, (760) 728-9151
Sullivan Solar Power 8949 Kenamar Drive, Suite 101, San Diego, (858) 271-7758
Thai Thai Restaurant 1055 S. Main Avenue, Fallbrook, (760) 728-4938
Sunbrook Solar Power & Electrical Systems, Inc. 747 S. Mission Road, #1215, Fallbrook, (760) 207-2094
Trupiano’s Italian Bistro 945 South Main Avenue, Fallbrook, (760) 728-0200
Yama Restaurant 1067 S. Main Avenue, Fallbrook, (760) 723-9788
Fallbrook Film Society 431 S. Main Avenue, Fallbrook, (760) 638-1732
Sass-Hole Enterprises (760) 535-7944
100 Main 100 N. Main Ave, Fallbrook, (760) 451-9221
Mimi’s Spoiled Avocado Shoppe 116 N. Main Avenue, Fallbrook, (760) 451-6445
Bonsall Fallbrook Little League 315 E. Ivy Street, Fallbrook, (760) 385-8622
The Pink Pineapple Boutique 119 N. Main Avenue, Fallbrook, (760) 990-9073
Fallbrook Football Boosters Inc. P.O. Box 2645, Fallbrook, (760) 500-2207
Fallbrook Pop Warner P.O. Box 1866, Fallbrook
Temecula Valley Mobile Screen 30800 Branford Drive, Temecula, (951) 775-6563
Fallbrook Sports Association 2551 Olive Hill Road, Fallbrook, (760) 731-6000
Fallbrook Youth Baseball, Inc. P.O. Box 816, Fallbrook, (760) 803-4497
Affordable & Quality Home Care Services LLC 1667 S. Mission Road, Suite AA, Fallbrook,
Fallbrook Youth Soccer League P.O. Box 271, Fallbrook, (760) 529-0909
Estancia Senior Living 1735 South Mission Road, Fallbrook, (909) 477-7906
Brandon Street Mini Storage 307 N. Brandon Street, Fallbrook, (760) 723-0570
Fallbrook Senior Center 399 Heald Lane, Fallbrook, (760) 728-4498
Citrus Plaza Self Storage 202 W. College St., Fallbrook, (760) 728-3548
Foundation for Senior Care 135 S. Mission Rd., Fallbrook, (760) 723-7570
Fallbrook Mini-Storage 550 W. Aviation, Fallbrook, (760) 728-6114
Innovative Healthcare Consultants 746 S. Main Avenue, Suite B, Fallbrook, (760) 731-1334
Regency Fallbrook 609 E. Elder Street, Fallbrook, (760) 728-8504
Liberty Tax Services 139 S. Main Avenue, Fallbrook, (805) 206-8998
Right at Home 589 E. Elder Street, Fallbrook , (760) 782-8888
Patty deJong Income Tax 1622 E. Mission Rd., Fallbrook, (760) 723-5215
Seniors Helping Seniors 577-U Elder Street, Fallbrook, (760) 884-4111
Reed Financial Services 106-B West Hawthorne St, Fallbrook, (760) 723-1375
Silvergate Retirement Residence 420 Elbrook Dr., Fallbrook, (760) 728-8880
SHIPPING England Logistics (760) 683-1975
Audio & Computer Enterprises (760) 741-6511
“Encouragement gives you the direction for the courage to cope.”
– Phyllis Sweeney
Phyllis is a certified Grief Counselor, Senior Advisor and Personality Coach.
120 South Main Ave., Fallbrook, CA 92028
TECHNOLOGY ACS Group, Inc. 12526 High Bluff Drive, San Diego, (425) 478-9699
The Encouragement Factor
This is what Phyllis’s Encouragement Factor does for you:
Enhances life • Enlivens life • Enriches life
J. Sweeney, chief encourager, is founder and president of Encouragement Factor, Phyllis an organization that offers counsel to those in crisis, grief, trauma, and transition. Phyllis has a tremendous ability to reach out to people from all walks of life. She encourages people who feel intimidated by professionals and/or family members to ask the appropriate questions. Phyllis has been a Fallbrook Chamber of Commerce Citizen of the Year, a Channel 10 Leadership Award recipient and Soroptimist Woman of Distinction Award recipient.
Fallbrook Chamber of Commerce Members Effortless Office 1588 S. Mission Avenue, Ste 225, Fallbrook, (702) 405-4700
Rainbow Municipal Water District 3707 Old Highway 395, Fallbrook, (760) 728-1178
San Diego Broadband 330 Rancheros Drive Suite 112, San Marcos, (760) 621-3801
San Diego County Water Authority 4677 Overland Avenue, San Diego, (858) 522-6714
Sean Simmen - The Tech Guy 1044 Crescent Bend, Fallbrook, (760) 349-1049 Springston Design P.O. Box 1569, Fallbrook, (760) 691-0507
WATER & FIRE RESTORATION SERVICES Home Perfect Restoration 41548 Eastman Drive, Suite D, Murrieta, (951) 303-1333
Mold Safe Solutions 855 South Main Ave., #K377, Fallbrook, (760) 818-6830
REINS 4461 S. Mission Rd., Fallbrook, (760) 731-9168
Pulido Cleaning & Restoration 26063 Jefferson Ave., Murrieta, (951) 296-9090
Servpro of Fallbrook/South Oceanside 215 W. Ash, Fallbrook, (760) 451-0600
Angel Society of Fallbrook 1002 S. Main Ave., Fallbrook, (760) 728-6513
Hidden Treasures Thrift Store 913 S. Main Avenue, Fallbrook, (760) 723-2800 Saint Peter Thrift Store 520 S. Main Avenue, Fallbrook, (760) 728-7012
North County Welding Supply, Inc. 1561 S. Mission Rd., Fallbrook, (760) 728-5764
Scrappy’s Tire & Auto, Inc. 346 S. Main, Fallbrook, (760) 728-9252
Cory’s SEOM (760) 207-6511
Tire Center 615 S. Main Ave., Fallbrook, (760) 728-2076
Fallbrook Window Washing P.O. Box 185, Fallbrook, (760) 728-8116
Travel To, LLC (760) 728-9000
Fallbrook Awards Fallbrook, (760) 728-7686
Beach House Winery 1534 Sleeping Indian Road, Fallbrook, (760) 732-3236
VETERANS American Legion Post #776 1175 Old Stage Road, Fallbrook, (619) 992-8537 Fallbrook VFW Post 1924 1175 Old Stage Road, Fallbrook, (760) 728-8784
Casa Tiene Vista Vineyard 4150 Rock Mountain Rd, Fallbrook, (760) 731-2356 Estate d’Iacobelli Winery 2175 Tecalote Dr., Fallbrook, (760) 723-0616 Fallbrook Winery 2430 Via Rancheros, Fallbrook, (760) 728-0156
VETERINARIAN Alvarado Veterinary Hospital 347 E. Alvarado St., Fallbrook, (760) 728-6606 North Orange Veterinary Clinic 427 N. Orange Avenue, Fallbrook, (760) 728-2244
Foot Path Winery 36650 Glen Oaks Road, Temecula, (951) 265-9951 Myrtle Creek Vineyards 1600 Via Vista, Fallbrook, (442) 444-5066 Roadrunner Ridge Winery 4233 Rosa Rancho Lane, Fallbrook, (760) 731-7349
VINEYARD/VINEYARD SERVICES Latica Vineyards (760) 468-4281
Romiglio Ridge Winery 1651 Scooter Lane, Fallbrook, (435) 640-3206
S.D. Water Into Wine Vineyard Consulting P O Box 2512, Fallbrook, (760) 695-7022
Sblendorio Winery 38973 De Luz Rd, Fallbrook, (760) 728-8230
The Vineyard at 1924 1924 E. Mission Road, Fallbrook, (760) 651-2182
Care-Rite Vocational Services 115 West Aviation Road, Fallbrook, (760) 728-6951
Toasted Oak Vineyards and Winery 190 Red Mountain Lane, Fallbrook, (760) 420-3678
Salcor UV Disinfection (760) 731-0745
LuMiro, USA 616 E. Alvarado St., #A101, Fallbrook, (760) 451-6818
Palomar Mountain Premium Spring Water 1270 W. Mission Road, Escondido, (760) 743-0140
760-645-0792 • 128 S. Main Ave, Fallbrook www.CRPropertiesRealEstateServices.com
Sage Yoga Studios 115 N. Main Avenue, Fallbrook, (760) 451-8771
Helping our clients buy and sell residential, commercial, land, new construction, equestrian and luxury properties. There is a difference, and you deserve the best. FREE MAPS FREE WI-FI
Shirley Binn photo 100 Main................................................ pg 16 127 West Social House...................pg 14, 69 Affordable and Quality Home Care Services............................ pg 7 All Star Physical Therapy, Inc............... pg 113 Allstate Insurance - Ross E. Curtis...... pg 134 Ameriprise Financial............................ pg 142 Angel Society of Fallbrook.................... pg 82 AP Design & Remodel.......................... pg 47 Applehouse CBD.................................. pg 20 Autoheim.............................................. pg 23 Avocado Animal Hospital..................... pg 126 Beach House Winery............................ pg 93 Bejoca Grove & Landscape Management....................................pg 150 Be Well Therapy................................... pg 84 Bishop’s Tree Service........................... pg 39 Bonsall Chamber of Commerce........... pg 131 Boys & Girls Clubs of North County...... pg 81 California Auto Registration Services.... pg 18 California Cuts..................................... pg 127 Char Snyder’s Swim School................... pg 12
Advertiser Index Children’s Primary Care Medical Group........... Inside Front Cover Clay R. Sides, Esq.............................. pg 143 Coffee, Corks and Cuisine......................pg 14 Connections Fallbrook Networking Group............................. pg 141 County of San Diego Recycling.............pg 77 CR Properties Real Estate Services.................. pg 15, 157 D’Vine Path............................................pg 27 Elisabeth H. Lentulo Broadpointe Properties..................... pg 101 Eli’s Farms............................................ pg 59 El Toro Market....................................... pg 15 Estancia Senior Living......................... pg 3-4 Estate D’Iacobelli....................................pg 91 Fallbrook Active Nutrition....................... pg 15 Fallbrook Art Association.......... pg 12, 15, 152 Fallbrook Art Center....................... pg 14, 85 Fallbrook Bath & Kitchen Co................ pg 52 Fallbrook Cafe...................................... pg 69 Fallbrook Chamber of Commerce................................. pg 15, 146
Margaret Larson photo
Fallbrook Directory.............................. pg 142 Fallbrook Eyecare Center..................... pg 119 Fallbrook Food Pantry..........................pg 80 Fallbrook Healing Center Crestwood Behavioral Health.......... pg 122 Fallbrook Heating & Air Conditioning.... pg 63 Fallbrook Locksmith............................. pg 35 Fallbrook Masonic Cemetery..................pg 21 Fallbrook Oil Company..........................pg 79 Fallbrook Propane Gas Co......................pg 5 Fallbrook Regional Health District........ pg 117 Fallbrook School of the Arts.................. pg 15 Fallbrook Senior Center....................... pg 33 Fallbrook Village Dental.........................pg 121 Fallbrook Winery.................................. pg 95 Foundation for Senior Care...................pg 112 Fresco Grill & Wine Bar........................ pg 68 Geri Sides - Coldwell Banker Village Properties............................. pg 105 Graybill Medical Group............................. pg 1 Greek Style Chicken............................. pg 70 Green Canyon Landscape & Tree Service, Inc..................... pg 44, 45 Grocery Outlet....................................... pg 16
Shirley Poole photo
Hanna Salon............................................ pg 11 Harry’s Sports Bar & Grill....... pg 14, 69, 149 Hartcorn Construction.......................... pg 57 Henry N. Portner, JD, LLM - Coldwell Banker Village Properties................. pg 105 HomeLife Housekeeping...................... pg 62 James C. Alvord, Attorney at Law................................ pg 140 Jerry Burke Jr. Keller Williams Realty............... pg 99, 147 John Hine Temecula Mazda................. pg 25 John Hine Temecula Subaru.................pg 24 Kamps Propane.................................... pg 49 Knockout Pest Control & Termite.......... pg 55 Maddock Nursery................................. pg 40 Major Market..........................................pg 14 Mariscos El Pacifico..............................pg 70 MBK Solar, a division of Mark B. Kirk, Inc..............pg 17, 60, 61, 97 MedPlus Urgent Care........................... pg 118 Merrill Lynch - The Frandell Rutledge Saxon Group.................... pg 129 Mimi’s Boutique SoCal.......................... pg 16 Mostly Windows.....................................pg 14 Murphy & Murphy Southern California Realty................................ pg 151 Myrtle Creek Vineyards........................ pg 96 Nessy Burgers................................ pg 70, 72 New Day Solar...................................... pg 51
Ron Montoya photo
Nicholas Beye, Jr., DDS, MAGD, FICOI.........................pg 153 North County Fire................................. pg 65 North County Welding Supply.............. pg 43 Pala Casino Spa Resort............ Back Cover Pala Transfer Station............................ pg 76 Pam Moss Real Estate Brokers Group..................................pg 106 Perfection Imaging Technologies.........pg 136 Photo Bungalow...................................... pg 11 R. Greene & Associates, Inc...............pg 130 Rally for Children.................................. pg 35 Ranch House Veterinary Services......... pg 10 Ray White Cement.................................. pg 9 RE/MAX United Real Estate................. pg 29 Richard Goble, DDS............................. pg 114 Robert W. Jackon, Attorney at Law..... pg 137 Robinson Group - Compass............... pg 100 Rosa’s Mexican Restaurant............pg 70, 73 Rotary Club of Fallbrook...................... pg 135 Sage Yoga Studios.................................pg 14 Salon Ana............................................ pg 155 Samantha Berryessa, Attorney at Law................................ pg 128 SDG&E................................................ pg 132 ServPro........................................pg 148, 161 Silvergate Retirement Residence & Memory Care Suites...................... pg 115 Silverthorn Ranch Nursery.....................pg 41 Sonny’s Muffler & Auto.......................... pg 19 Steele Insurance Agency.....................pg 136
Sunbrook Solar Power & Electrical Systems, Inc.................. pg 48 Sunshine Properties Real Estate......... pg 99 Susie Emory and Lauren Hemming-Emory - Coldwell Banker Village Properties.............................. pg 98 Tekila Cocina Mexicana........................ pg 68 Temecula Valley Hospital........................pg 111 The Coal Bunker................................... pg 16 The Encouragement Factor................. pg 156 The Jewelry Connection........................ pg 15 The Madd Potter................................... pg 53 The Shop Around the Corner.................pg 16 The Spoiled Avocado............................. pg 16 The Veranda at Grand Tradition............ pg 69 The Zucker Law Firm.................... pg 13, 139 Thompson & Associates...................... pg 107 Toasted Oak Winery..............................pg 92 Travel by Cheryl.................................... pg 16 Trupiano’s Italian Bistro........................ pg 70 Udder Feed.......................................... pg 58 Village Escrow Services...................... pg 107 Village News........................... pg 16, 83, 123 Village Pizza of Bonsall........................ pg 68 Village Property Management, Inc...... pg 154 Vintage Retail Therapy...........................pg 14 Yama Restaurant & Sushi Bar......... pg 69, 71 Youngren Construction, Inc.................. pg 54 Z Cafe................................................... pg 68 Zion Christian Preschool & Learning Center............................pg 103
Jennifer Moosa photo
Photo Contest Winners
CONGRATULATIONS TO THE 2020 WINNERS!
Margaret Larson photo
Each year we ask our readers to submit photos of the community – people, places, events and everything that makes Fallbrook and Bonsall special! We love seeing our community through your eyes. To be considered for next year’s Sourcebook photo contest, please send your high resolution photo submissions to firstname.lastname@example.org.
1st Place - George Compton “Busiest Day of the Year” - See winning photo on page 30
2nd Place - Shirley Poole - See winning photo on page 6
Cheryl Nurse Nonprofit Guide........................pg 89 Connie Jordan Publisher’s Note.......................pg 4 George Compton Community Events.............pg 30 Jamo Jackson Hiking Guide.......................pg 108 Jennifer Moosa Advertiser Index................. pg 159 Jennifer Moosa Nonprofit Guide....................pg 88 Julie Compton Community Events.................pg 31 Margaret Larson Advertiser Index................pg 158 Margaret Larson Church Guide.....................pg 74 Margaret Larson Nonprofit Guide..................pg 88 Margaret Larson Photo Winners Page...........pg 160 Ron Montoya Advertiser Index.....................pg 159 Ron Montoya Community Events...................pg 31 Ron Montoya Nonprofit Guide.......................pg 87 Ron Montoya Snapshots of Fallbrook.............pg 124 Sandi Simpson Community Events................pg 30 Sandi Simpson Friendly Villages....................pg 79 Sandi Simpson Nonprofit Guide....................pg 86 Shirley Binn Advertiser Index....................... pg 158 Shirley Binn Community Events.....................pg 30 Shirley Binn Community Events.....................pg 31 Shirley Binn Snapshots of Fallbrook............... pg 145 Shirley Poole Advertiser Index..................... pg 158 Shirley Poole Snapshots of Fallbrook.............. pg 145 Shirley Poole Table of Contents........................pg 6
Look for advertisements for the 2021 Sourcebook Photo Contest in the Village News fall of 2020. Submissions may be made year round to email@example.com. 160
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