Lifestyle

Where Business & Lifestyle Blend Beautifully

Summer 2014

New Hidden Outdoor Venues pg 2 American Made in Murrieta pg 6

Alpacas of Anza Valley pg 22

IVBCF Benefit Fashion Show in

Temecula pg 11

Chris York Guest Professional Model

Truax: A Man & A Dream pg 25

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Publisher’s Note

Julie Reeder

Lifestyle Magazine’s geographic footprint is one of the most wonderful places to live and do business. Things are growing economically and still looking up. It is an exciting time!

In this issue we have highlighted some very successful businesspeople who have figured it out and are prospering while serving the community and making our area great, each in their own way. You’ll learn about Chris Kuran, who has grown his business, Waterstone Faucets, by 40% in the last 8 months and is providing 100 local jobs; Bernie Truax, who is investing and helping to build Old Town Temecula; Myrtle Creek Botanical Gardens, and Valley Fort Steakhouse, who have all created outdoor venues for people to enjoy in addition to their core business. South Coast Winery is continuing to help expand Temecula Wine Country and boost the local economy as well.

Included are messages from local Chamber presidents, information on “The State of the City” for several cities and a collage of “A Year in the Life of Mayor Mary Ann Edwards!”

You can read about local fashion trends as well as coverage of a local fashion show featuring over 70 local models, tips to keep your pets healthy, interesting new technology and “Cool Summer Rides” from Subaru, Mercedes-Benz and Mazda.

We live in one of the best places on Earth! Enjoy!

Blessings,

Table of Contents 02 Finding Fun in Fallbrook

Local Outdoor Venues

06 Waterstone Faucets

Murrieta business embodies the American Spirit

08 Summer Rides 09 Google Glass 10 Summer Fashion Trends 11 IVBCF Spring Fashion Show 14 Are You as Happy and Successful as You Want to Be? 15 Watch for Summer Hot Spots In Your Pets 16 Local Cities Plan for Growth 17 MSJC

Julie Reeder

Publisher

New Business Administration Program

18 A Year in the Life...

Cover photo of Chris York by Manny Llanura. Cover photo of Temecula by Shane Gibson.

Publisher & Editor Julie Reeder Photography Shane Gibson Kim Harris Julie Reeder Ken Seals Jodi Thomas Editorial Paul Bandong Tyler Brumbaugh Ruth Haferkamp Kim Harris Michelle Mears-Gerst Celeste Morales Julie Reeder Lynn Ruby Jodi Thomas

Graphics & Production Samantha Gorman Mylena Matheny Advertising Sales Josephine Mackenzie Michele Howard Laurianna Briana Paul Bandong Tim Deegan Pat Weil

Published by Village News, Inc. Contact us at 760.723.7319 or 951.763.5510 advertising@thevillagenews.com sales@myvalleynews.com

Website Forest Rhodes Support Staff Lisa Hasler Anna Mullen Lili Nava Chuck Reeder

Summer 2014. Copyright ®2014 Village News, Inc. All rights reserved. Reproduction in full or in part is prohibited without written authorization. Lifestyle magazine is intended to provide timely and accurate information on subjects covered. Village News, Inc. and their associates assume no liability for errors or the ways in which information is used. The opinions expressed in this publication are not necessarily those of the publishers.

Temecula Mayor Maryann Edwards

20 Our Local Chambers Check In 22 The Entrepreneurial Path;

Alpacas of Anza Valley

25 Bernie Truax II:

A Complex History and a Simple Dream

28 Southcoast Winery

Another Groundbreaking Goal

Find Your Summer Ride

pg 8

Publisher’s Note

Julie Reeder

Lifestyle Magazine’s geographic footprint is one of the most wonderful places to live and do business. Things are growing economically and still looking up. It is an exciting time!

In this issue we have highlighted some very successful businesspeople who have figured it out and are prospering while serving the community and making our area great, each in their own way. You’ll learn about Chris Kuran, who has grown his business, Waterstone Faucets, by 40% in the last 8 months and is providing 100 local jobs; Bernie Truax, who is investing and helping to build Old Town Temecula; Myrtle Creek Botanical Gardens, and Valley Fort Steakhouse, who have all created outdoor venues for people to enjoy in addition to their core business. South Coast Winery is continuing to help expand Temecula Wine Country and boost the local economy as well.

Included are messages from local Chamber presidents, information on “The State of the City” for several cities and a collage of “A Year in the Life of Mayor Mary Ann Edwards!”

You can read about local fashion trends as well as coverage of a local fashion show featuring over 70 local models, tips to keep your pets healthy, interesting new technology and “Cool Summer Rides” from Subaru, Mercedes-Benz and Mazda.

We live in one of the best places on Earth! Enjoy!

Blessings,

Table of Contents 02 Finding Fun in Fallbrook

Local Outdoor Venues

06 Waterstone Faucets

Murrieta business embodies the American Spirit

08 Summer Rides 09 Google Glass 10 Summer Fashion Trends 11 IVBCF Spring Fashion Show 14 Are You as Happy and Successful as You Want to Be? 15 Watch for Summer Hot Spots In Your Pets 16 Local Cities Plan for Growth 17 MSJC

Julie Reeder

Publisher

New Business Administration Program

18 A Year in the Life...

Cover photo of Chris York by Manny Llanura. Cover photo of Temecula by Shane Gibson.

Publisher & Editor Julie Reeder Photography Shane Gibson Kim Harris Julie Reeder Ken Seals Jodi Thomas Editorial Paul Bandong Tyler Brumbaugh Ruth Haferkamp Kim Harris Michelle Mears-Gerst Celeste Morales Julie Reeder Lynn Ruby Jodi Thomas

Graphics & Production Samantha Gorman Mylena Matheny Advertising Sales Josephine Mackenzie Michele Howard Laurianna Briana Paul Bandong Tim Deegan Pat Weil

Published by Village News, Inc. Contact us at 760.723.7319 or 951.763.5510 advertising@thevillagenews.com sales@myvalleynews.com

Website Forest Rhodes Support Staff Lisa Hasler Anna Mullen Lili Nava Chuck Reeder

Summer 2014. Copyright ®2014 Village News, Inc. All rights reserved. Reproduction in full or in part is prohibited without written authorization. Lifestyle magazine is intended to provide timely and accurate information on subjects covered. Village News, Inc. and their associates assume no liability for errors or the ways in which information is used. The opinions expressed in this publication are not necessarily those of the publishers.

Temecula Mayor Maryann Edwards

20 Our Local Chambers Check In 22 The Entrepreneurial Path;

Alpacas of Anza Valley

25 Bernie Truax II:

A Complex History and a Simple Dream

28 Southcoast Winery

Another Groundbreaking Goal

Find Your Summer Ride

pg 8

F inding Fun in Fallbrook Myrtle Creek Botanical Gardens and Nursery Julie Reeder & Kim Harris photos

F

Orchid Bar at Grand Tradition

Farmer’s Market at Valley Fort

inding unique ways to enjoy life in Fallbrook is as simple as taking a short walk or a quick drive down the road to one of the many outlying venues offering up fresh food, tranquil settings and good old fashioned family fun.

For those who are looking for a whimsical way to spend the day, Myrtle Creek Botanical Gardens and Nursery is a great option. Conveniently located at 2940 Reche Road in Fallbrook, the property offers everything from Café Bloom, a health conscious restaurant open 7 days a week, to a great shopping experience for those unique items that just can’t be found anywhere else in Fallbrook, according to Kent Harvey, marketing director for the popular historic landmark. There is also a wild bird sanctuary and, on occasion, a jazz band playing on the patio.

“The landmark barn we have here was one of the first in the Fallbrook area in the late 1800s,” Harvey said. “They actually lived in that barn when they settled here, then they built out the rest of the property. The farmhouse came last.”

About 30 years ago the property was bought by the Sherman family, descendants of General William Sherman, a well-known general in the Union Army during the Civil War. “They had built the house up on the hill and that is based on the architectural plans for a late 1800s plantation home,” Harvey said. “Right around thirty years ago they bought the property, turned it into a nursery and built the house later on. It’s been a landmark nursery here in Fallbrook forever.”

While the plantation house is not open to the public at this time, 2 | Lifestyle Summer 2014

by Kim Harris

the original farmhouse is now home to a quaint store full of eclectic gifts, antiques and one-of-a-kind items.

“You are going to see vintage, eclectic, cool kind of gifts,” said Harvey.

“Things you can’t just get anywhere.”

“Once you come through the gates and into the property you get that whole feeling and energy that is just kind of built in,” said Harvey adding the Sherman family built upon what was already in place to improve the entire Myrtle Creek experience. Dana Johnson, a visitor from Coto de Caza agreed. She said, “This blows Rogers Gardens out of the water. It has such an eclectic feel.”

Renovations include a mural on the barn painted by Jim’s Sign Shop in Fallbrook, adding a ramp and new entryway to the farmhouse allowing easier access to the store, and the addition of the café as a full service eatery.

A butterfly and hummingbird garden is currently under construction.

“We’ve always offered drinks at Café Bloom,” said Harvey. “We’ve been open as an organic café on the weekends, the chef goes out and shops all the markets every morning. Everything is farm fresh and it’s fun because you just don’t quite know what it’s going to be.”

Being a farm fresh organic café means that menu items change with the season. Another change is the addition of weekday hours for the popular eatery and the designation of the property as a botanical garden.

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Myrtle Creek offers classes, workshops and special events.

Top: The Orchid Bar at Grand Tradition. Bottom: Local vendors at the Farmer’s Market.

“Café Bloom is now open every day of the week.” Harvey said, noting Grand Traditions in the evening. that picnic baskets are available for those who prefer to find a secluded “Wedding parties will have the choice of doing their cocktail hour there spot to make their own. “On weekends we will have live music that can be on the days of the week that we do weddings,” she said. “Initially we will enjoyed anywhere on the property and since we are now a botanical garden open Orchid Bar to the public on Wednesday nights, but as business grows, there is signage explaining the different plants around the property.” we will add more days as needed.”

“We have all of this that you can purchase here on the property,” Reservations are recommended for the sure to be popular venue that Harvey said. is surrounded by waterfalls and the unique garden highlighting different Also on the schedule is a full list of classes, workshops and special plants, shrubs and flowers that are constantly changed to reflect the season. events. Yoga in the garden occurs the first week of every month, a “We just finished planting our spring and summer displays,” said Permaculture workshop and Fun in the Garden Festival all appear on the Mark McDougal, director of operations. “We change things seasonally, but list of upcoming activities. The venue also hosts also throughout the season to offer visitors a new special events for organizations to come in and do experience every time they visit.” presentations, auctions and other special events.”

With the tagline “Inspired by Love, “We do seminars and workshops every Blooming with Joy,” it’s no wonder people leave single Saturday and now are doing workshops on Grand Tradition happier than when they arrive, Sundays,” Harvey said. “We are really building it Breathed says. to be a fun place for the entire family.”

“It inspires joy,” she said. “I’ve never worked Myrtle Creek Botanical Gardens and Nursery anywhere where people are just made better, made is open seven days a week from 9 a.m. to 5 p.m. whole and are at more peace than when they visit www.discovermyrtlecreek.com or call (760) leave the gardens. That’s just what gardens do for 728-5340. people. People come to us for that serenity and pening in July, the Orchid Bar located that joy. It’s just a place that really does inspire on the grounds at Grand Traditions joy and love.”

Myrtle Creek Nursery and Estate and Gardens is sure to offer an evening of Located at 220 Grand Tradition Way in Botanical Gardens... offers romantic fun to those who come out to visit the Fallbrook, Orchid Bar will open to the public everything from a health public gardens’ newest venue. Open on Wednesday on Wednesdays beginning July 30. Reservations nights from 5 to 9 p.m. only, the Orchid Bar offers can be made by calling Grand Traditions Estate conscious restaurant to a wild adult beverages in a unique setting complete with and Gardens at (760) 728-6466. The garden bird sanctuary to shopping for illuminated water features and a glass fire pit to those unique itmes that just can’t is open to the public seven days a week from 9 take away the night chill. a.m. to 5 p.m. Monday through Friday and 9 a.m. be found anwhere else.

“We are hoping to give Fallbrook a place to to 2 p.m. on Saturdays and Sundays. Lunch is gather in the evenings,” said Alyson Breathed, served Tuesday through Friday at the Veranda director of marketing at Grand Traditions. “Our property is not traditionally Restaurant from 11 a.m. to 2 p.m. and picnic baskets are available for those open in the evenings. With the opening of Orchid Bar, we are offering a wishing for a one-of-a-kind picnic experience while enjoying the sights and place for people to grab a cocktail, get something to eat and wander through sounds of the garden. the garden. We are offering up a magical experience for people not available or those who are looking for a great way to spend the day outdoors before.” the Farmers Market at Valley Fort offers locally grown farm to table Breathed says that the multifunctional location will offer up signature produce, honey, jams, jellies and arts and crafts. According to special events cocktails and light, small plates giving patrons the opportunity to sample coordinator Cheryl Nurse they hope to add fresh meats, fish and cheese some of the facility’s specialty dishes while enjoying the sights and sounds of products as the event continues to grow.

O

“

”

F

4 | Lifestyle Summer 2014

“Every week we are adding new vendors, maybe half of them will be rotating so every week will be a little different,” she said. “Most are local but some are coming from places like Valley Center and Escondido. They are all from Southern California. It will all be locally grown and produced products and all handmade items.”

Set under an expansive canopy of live oak trees, the Sunday Farmers Market at Valley Fort will also offer antiques and resale items to those who take the short drive down Mission Road to the popular venue owned by Hank and Patty Hornsveld (owners of Hank’s Hardware, Fallbrook Mission Theater and CAST Academy of Dance) who said the size of the property gave them the idea to make a small Tom’s Farms type place in a western setting.

“The property includes an additional 20 acres that can be used for pretty much anything,” Hank, said adding that he and Patty have owned the property for four years with the restaurant reopening two years ago. “It’s still growing and evolving as we determine what else we would like to add.”

In addition to the Farmers Market which

will run year round on Sundays from 10 a.m. to 3 p.m., Valley Fort will be open for Sunday Brunch from 9 a.m. to 3 p.m. Live music will be featured each week during the market which will continue to evolve depending on the wants and needs of the customers who shop there.

“We are developing new ideas,” said Hornsveld. “We want to have demonstrations of different things, something for the men as well.”

While the Sunday Farmers Market is new at Valley Fort Steakhouse, the well-frequented restaurant continues to offer plenty of specials and events designed to make for a fun evening out on the town. Ongoing events include music in the Red Dog Saloon every Friday and Saturday night, $10 Burger and a Beer Thursdays and open mike nights on Wednesdays. There is also a wedding chapel available for those who wish to have a beautiful outdoor wedding under the shadow of the mountains.

The Valley Fort Steakhouse and Sunday Farmers Market are located at 3757 S. Mission Road in Fallbrook. For more information on upcoming events or the Farmers Market, call (760) 728-3200.

Yvette Weight of Escondido at Myrtle Creek Botanical Gardens and Nursery.

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El Jardin Mexican Restaurant 1581 S. Mission Rd. Fallbrook (760) 728-4556

Summer 2014

Lifestyle | 5

Faucets

Murrieta Business Embodies the American Spirit

by Tyler Brumbaugh

W

aterstone Faucets in Murrieta has won many awards and accolades, such as Enterprise of the Year Award for Riverside County and 2013 Excellence Award from the Department of Commerce and US Treasury.

It has become an all American made manufacturing success, and continues to grow steadily year after year, but the triumph of the company didn’t start fifteen years ago upon opening day, nor did it start upon their first order.

Rather, it began when Fallbrook resident Chris Kuran, founder of Waterstone Faucets, joined the military at the United States Naval Academy, and eventually became a US Marine Corps Officer.

Climbing the ranks from a West Coast Marine, eventually to a Captain of the Marine Corps, Kuran learned the skills of leadership and camaraderie. These skills, his magnanimous sense of patriotism, and his love for the United States would become the foundation behind his business practices and management style that would grow Waterstone to what it is today.

During his time at the Naval Academy, Kuran obtained his Bachelor’s degree in business management, eventually moving on to earn his Master’s in systems management from USC, and finally a law degree from Western State University College of Law. Upon fulfilling his service to the Marine Corps, he delved eagerly into starting a business of his own. His father was already a well-established entrepreneur, and helped give his son a path towards a plumbing company. From Kuran’s startup company, he went on to manage a multinational manu6 | Lifestyle Summer 2014

Shane Gibson photos

facturing company. Having mastered the book side of business, it was during this Faucets founder and crucial period when Kuran Waterstone president, Chris Kuran. became familiar and excelled in the “street smarts” side of business, to the point where he longed for entrepreneurship once more. Through determination and business connections, he began Waterstone Faucets.

Waterstone Faucets did not originate as it is known today.

At first, the company had no specific focus, instead it oversaw the wide range creation of general water filtration faucets and diverter valves. Like a teenager attempting to find its place in the world, the first four years were difficult for the company and it failed to set itself apart as innovative and something to call its own. It needed direction, a direction and inspiration, which Kuran found, in kitchen faucet designs.

However, Kuran didn’t just want to be another bland kitchen faucet company, he wanted to give the full range of faucets and faucet equipment/accessories. “The idea was that any problem or need for the kitchen, Waterstone could handle it all, to be there for the consumer through it all,” stated Kuran. Not only that, but he wanted Waterstone to be uniquely its own.

Kuran explained, “We really tried to establish our own design, to become something unique.”

While Kuran was speaking “unique” in terms of design, he also made Waterstone Faucets unique in that it is the last fully American made faucet company. “There are a lot of other companies that bring parts from overseas and then assemble them here, they do partial finishing mainly. But Waterstone Faucets is the only company to make the faucet complete, from raw material on one end, all the way through to a finished part,

a collective piece,” stated Kuran. “There are a lot of easier ways to make money than the way I’m doing it right now, but that’s the big dividing line between who’s who out there,” he went on to say.

Further establishing Waterstone Faucets as a specialized faucet company, Kuran focused his desire and efforts on drafting designs that would be sold as high-end luxury kitchen faucets. This pushed Waterstone Faucets to focus its quality and attention in one direction, rather than being spread out and diluted.

Kuran was able to create a special niche for Waterstone to prosper and flourish, while at the same time giving its consumers a quality product. Kuran focused on creating innovative designs that could be found nowhere else.

Waterstone offers six definitive faucet styles, twelve individual pieces and accessories per style, and thirtytwo finishes. Waterstone is the largest kitchen faucet manufacturer in terms of unit amounts in America.

Compared to Kohler, the second highest carrier of kitchen faucets, who have about seven hundred fifty units in its catalogue, Waterstone boasts a stunning four thousand two hundred units within theirs.

“

He [Chris Kuran] also made Waterstone Faucets unique in that it is the last fully American made faucet company.

”

Although the faucet designs were drafted by Kuran, who enthusiastically stated “I like what we do, I really enjoy the process, whether it’s on a napkin, paper towel or a piece of paper, I love to create something new.” As the business quickly started to grow in its first four years, he found that he needed someone to help him bring his creativity to life. That someone was future company partner Steve Kliewer.

Starting out as just a fellow business friend helping Kuran out on the weekends, Kliewer was soon welcomed into the Waterstone Faucet family, becoming his VP of Manufacturing. “Steve has been phenomenal.

Any design I think up and draw, Steve makes it reality,” Kuran explained.

After a few more years of growth and expansion, Kuran sought more needed help in his marketing department. Kuran recalled an energetic, charismatic man by the name of Bob Santella from years ago. He wanted someone in sales and marketing with the same drive, enthusiasm, and skill as Santella, and, as fate would have it, got the best possible candidate, Santella himself.

Santella became the third and final partner in the company, and became Kuran’s VP of Sales and Marketing.

With the addition of both Kliewer and Santella, Waterstone Faucets earned and harnessed a new wave of growth and potential, essentially making the company what it is today. “There’s no way I could have done this without both of them,” Kuran passionately said.

But, according to Chris Kuran, there is one more

essential partner, who, from day one, had been a part of this conglomerate family, and played, perhaps, the greatest role possible to both Kuran and the company; that partner was Darcy Kuran, Chris’s inspiring and supportive wife. Mrs. Kuran is not only Chris’s phenomenal support system, but also an irreplaceable sales rep. A mother of four, Mrs. Kuran superbly juggles the life of mom and that of a business woman.

Hosting parties and tours of sixty people or more at a time, Mrs. Kuran is the backbone behind all of Southern California’s sales and trades for Waterstone Faucets, and is one of the main forces which drive their sales and growth. “Waterstone would not be what it is today,” Kuran declared, “if all three partners hadn’t joined this family we call Waterstone Faucets.”

As the company continued to build, the staffing has become significant with some incredible new senior staff members and of course their corps of strong contributors that have really made Waterstone a home.

The company has steadily grown each year by an average of twenty percent. This feat verifies the superiority in quality and aesthetic appeal over other kitchen faucet companies, and demonstrates the true quality, creativity, and drive of Waterstone Faucets, products and employees.

Their popularity has most recently garnered the attention of customers in Canada, as well as overseas.

About five percent of the faucet economy is in the United States, while the other ninety five rests in international countries. When asked about the future of Waterstone, Kuran responded, “We are heavy in the United States, but plan to expand internationally. As we have been getting bigger and bigger, we’ve had offers coming in from overseas. So the next big jump for Waterstone Faucets is international sales. We are planning to add one new country a year to our selling market.”

Waterstone Faucets is more than just a lucrative business, it’s a staple in America’s economy, a staple that has been taken notice of by our Government. The Department of Commerce has approached Kuran on how his business has managed to not only stay all American made, but actually prosper by doing so, a feat, once again, extremely challenging in this time of competitive outsourcing.

Kuran is currently involved with the Dept. of Commerce and is a vice chairman for the Riverside District Export Council; a privilege he “enjoys and learns more and more from each year.”

Although their outreach touches every State and all of Canada, their office and manufacturing site is located at 41180 Raintree Court Murrieta, CA 92562.

They can be reached by phone at 888-304-0660 or 951-304-0520, or you can visit their website for more information on their products, many how-to videos for installation, and views of their manufacturing process at www.waterstoneco.com.

Waterstone Faucets truly is the last All American Made faucet company. It’s a business to be proud of, it’s a business to be applauded, and, most importantly, it’s a business that inspires.

Inventory shelves stocked with Waterstone Faucets parts to be hand assembled for shipment.

Employee James Garibay dips parts into chemical solutions as part of the plating process.

Monica Reyes does inventory of individual faucet parts at Waterstone Faucets in Murrieta.

Machinist Brian McIntyre works on a lathe turning parts at Waterstone Faucets.

Summer 2014

Lifestyle | 7

Summer Rides

by Paul Bandong

“The Miata MX-5 defines “ZOOM ZOOM” for the entire Mazda marque.”

“This fifth-generation wagon is as capable off-road as on”

2015 Mazda Miata MX-5

All-New Redesigned 2015 Subaru Outback

Celebrating its 25 year, the Miata has year-after year built upon its reputation for exceptional handling, peppy throttle response, great value, low maintenance and FUN, FUN, FUN. This third generation two-seat rear wheel drive roadster evokes smiles from behind the wheel, especially on winding roads and open-air cruises. There is only one engine choice -- a 2.0-liter inline four cylinder – that generates 167-hp with the 5-speed manual transmission and 158-hp with the six-speed automatic, enough to make the 2500-pound sports car zip around traffic and cruise comfortably at freeway speeds. The Miata gets 28 mpg on the freeway.

This year, the base Sport model comes with a cloth top with glass rear window, 16-inch wheels, cloth seats, air conditioning, and six-speaker sound system. The Club model includes cruise control, keyless entry, and 17-inch wheels. The Grand Touring model features heated leather seats, automatic climate control and a Bose premium sound system. Front and side airbags, stability and traction control provide safety. A power-operated retractable hardtop is now available. The 25th Anniversary models (limited to 100) have almond leather seats and chrome accents; buyers receive a custom Tourneau watch.

Also available are hands-free Bluetooth connectivity, satellite radio, xenon headlights, anti-theft alarm. An appearance package and suspension package are also available.

Mazda MX-5 pricing begins at $24,765 MSRP and this fun-to-drive car is available at John Hine Mazda, 42050 DLR Drive in Temecula.

Whether you spend the summer in the mountains, at the desert, or on the beach or you carry a kayak, a bicycle or a dog, the 2015 Subaru Outback does it all.

The vehicle that started the crossover utility vehicle (CUV) segment in the 1990’s has an all-new redesign for 2015. The Outback is a favorite due to its roomy passenger and cargo space, comfortable quiet ride, off-road capabilities, and reasonable pricing.

All-wheel drive coupled with 8.7” of ground clearance, stiffer body, compliant suspension, faster-ratio electric-assist steering and newly-standard hill descent control make this midsize CUV a very capable off-road vehicle.

Four cylinder models (175 hp, 2.5-liter) are rated at a combined 28 mpg (25 city/33 hwy). The 3.6R Limited six cylinder (256-hp, 3.6-liter) gets 22 mpg combined (20 city/27 hwy).

Three adults can fit comfortably in the rear seats; with the 60/40 seats folded down, the Outback has 73.3 cubic feet of storage capacity.

The new interior features a large center stack with easy-to-use controls and a cell phone slot, climate control system and one of two multimedia touchscreen systems. Rear view camera is standard. Limited trim vehicles include blind spot detection, lane change assist and rear cross-traffic alert. Subaru’s optional Eyesight crash mitigation system uses two windshield-mounted cameras, adaptive cruise control, pre-collision braking and lane departure warning to provide an added dimension of safety.

This go-anywhere / do-anything CUV wagon starts at $25,745 MSRP and is available at John Hine Subaru, 42050 DLR Drive in Temecula.

th

Mercedes-Benz 2014 E-Class Cabriolet When quality, performance, panache and finesse are important, the E-Class Cabriolet is at the front of the line. The 2014 E-Class Cabriolet has a revamped exterior, new interior design, new color combinations and Intelligent Drive.

Tailored Luxury: The Cabriolet (and Coupe) feature an aggressive, yet attractive exterior look with sculpted air intakes, lower front spoiler, sweeping headlamps, creased rear fenders and sleek tail. The rich fabric soft top is exquisitely crafted from three layers (nearly an inch thick), providing a quiet interior. The power top vanishes into the trunk and under a color-keyed cover with domed fairings in just twenty seconds.

Rich, double-stitched leather is hand-fitted to the four individually-contoured seats. Throughout the cabin is hand-polished Burl Walnut or Black Ash trim.

Ripped Muscle: The twin-turbo 4.6-liter V8 of the E550 model puts out 402 hp and 443 lb-ft of torque, enough to propel the 4,387-lb rear-wheel drive car from 0-60 in five seconds with the paddleshifted 7-speed automatic transmission. Top speed is electronically limited to 155 mph. Sport-tuned Dynamic Suspension alters damping rates, accelerator response and shift points at the touch of a button.

The E350 model sports the 3.5-liter V-6 and Agility Control suspension. The E350 starts at $60,200 MSRP; the E550 at $67,300 MSRP. Procure one today at Fletcher Jones Mercedes Benz of Temecula at 40910 Temecula Center Drive off of Ynez Drive in Temecula.

“All-season soft-top convertible with classic styling and comfort for four”

8 | Lifestyle Summer 2014

Google Glass

by Celeste Morales

O

Google Glass provides a hands-free smart phone like computer.

Send texts, take photos and video, use voice commands to ask questions, find directions and real-time information on the go, and so much more.

ne new technology that has everyone talking is Google Glass. This wearable computer has an optical display with a head mount and was developed by Google, with the intention of having a hands free-smart phone like computer.

Google Glass uses voice commands to access the internet in order to function. This technology, also developed by Google, was released in May of this year to the general public. Prior to its release, Google Glass was available to a select group of people for testing by invitation only.

Currently, there are four frame choices being offered to buyers though Google is hoping to be able to offer more as the demand for the technology grows. With Google Glass you can send texts, take photos and video and search

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Google. When linked to your phone you can use maps to guide you through directions.

With a hefty $1,500 price tag, this technology is not for everyone, but as with the invention of the home computer, it will take time before they are affordable enough for everyone to own a pair. Google Glass still has it’s pitfalls.

While a neat gadget, it still doesn’t have the capability to do everything a computer, phone, or tablet can do.

Google Glass offers a convenient way to handle texting and phone conversations by keeping it hands free.

It’s limited to communication with Google friends, use of Google Docs, and other Google-related functions. This is the first generation of Google Glass technology, so expect some upgrades in the future before its in the hands or on the heads of the masses.

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Summer 2014

Lifestyle | 9

Summer Fashion

If you want to keep up with summer fashion trends this year you don’t need to go far. This season’s top designers had models walking down the runway in fashionable styles easily found at local malls and stores.

This spring and summer anything with lace has become the trend. You can

by Celeste Morales pair a lace shirt with a lace skirt for a girly look or just pair it with some jeans for everyday wear with a touch of feminism. Fill your closet with pleated or sheer skirts along with bright or pastels, the must have colors for the summer, and you’ll be ultra-trendy this season. Print, tribal, and floral designs are all in for shirts, pants and culottes, a popular trouser cut, or shirt dresses.

For a night out plain black or a black and white combo is always a good choice. If jeans are more your thing, have no fear, frayed or cut up jeans are all the rage this season and don’t be afraid to pair them with a small shirt. Exposed mid-drifts are in for the summer.

Frayed skinny jeans and frayed boyfriend jeans from H&M. Each $39.95.

Belted Calvin Klein maxidress from Macy’s, $99.

Floral crochet lace top from Forever 21, $14.80.

Black and white pleated skirt from the Loft, $79.50, perfect for a summer’s night out.

Find tribal print leggings at Charlotte Russe, from $12.99.

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10 | Lifestyle Summer 2014

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IVBCF Spring Fashion Show

2014

Valley News joined the Inland Valley Business and Community Foundation (IVBCF) in presenting the 2nd Annual Community Spring Fashion Show benefitting Project T.O.U.C.H. and S.A.F.E. The fashion show was held April 26th at the Grand Ballroom of the Pechanga Casino and Resort.

This year’s event featured seventy local amateur models as well as professional models Kelly Lenahan (Temecula), Chris York (Salt Lake City), and Angela Wyatt (San Diego). Cristina Coria (Survivor, Cook Islands) also modeled. Rita Garabet (Miss Inland Empire 2014), Denise Johnson (Miss Menifee 2013) and Annie Galloway (Miss Menifee 2014) were among the many tiara-wearing pageant winners and princesses.

Celebrity fashion stylist Marina Berberyan attended as a VIP judge for the event.

Local business leaders participating as judges included Marsha Swanson (Mayor of Wildomar), Dorothy Wolons (CEO of Menifee Chamber of Commerce), Robbie Motter (NAFE Regional Director and Founder of Professional Women’s Roundtable), Anne Unmacht (Project T.O.U.C.H.) and Tammy Wilson (Oak Grove Center for Education Treatment and the Arts).

Entertainment was provided by: 2013 World Karaoke Champion Miriam Kim, Idol 2012 Grand Champion (Boys & Girls Club) singer Leon Guico and his sister dancer Kiana Guico. Also performing a variety of native dances was the Vylanis Hula Dance troupe.

A special guest appearance was made by Heart Hayes, MTV artist/singer/songwriter. She performed her original “Straight for the Heart.”

The event was a huge success and plans are underway for an even bigger event next year.

Kelly Lenahan is a professional model who lives in Temecula.

GG Nickel photo

Cheri Wilson Photography

Summer 2014

Lifestyle | 11

featuring 70 local models

12 | Lifestyle Summer 2014

Cheri Wilson Photography

fashions provided by Bridal Gowns of Elyse Reuben Sports Clothing line of Sports Chalet Summer and Fun by Kohl’s Formal and Evening Gowns of Talk of the Town Suits from Men’s Warehouse Business Professional clothing line of Jockey Person-to-Person Unique fashions of Undefined Apparel Belo Noir Diamond You’Nique Lemonchello Capstone Couture The show also featured previews of the latest trends of Fashion Designer Rita Mezrahi.

Are you as happy

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Did you ever feel like you were being held back but couldn’t exactly pinpoint how

by Lynn Ruby or why? Everyone has behavior patterns that dictate how they react to life, whether it’s in love, your job, stress, celebration, or--you name it. A 3-day seminar is being offered at Pala Mesa Resort in Fallbrook to help you reinterpret your past and reinvent your future.

Ingeniously, as a child, in every situation you encountered, you figured out ways of coping with your lack of power to change your environment.

You couldn’t change the school you attended, the neighborhood where you lived, the kids you interacted with, your parents, relatives and so on. You were a resilient child whose ways of coping developed behavior patterns that served you very well and applied to your circumstances.

However, without knowing it, your coping mechanisms embedded themselves in your life and color the way you see yourself, others and circumstances. The problem is that they don’t support you very well as an adult.

In fact, they might be causing major problems for you and holding you back without you even realizing it.

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those hard-wired patterns and help people discover their own unique set of push buttons and coping patterns.

Their fresh ideas with lasting results bring more success, satisfaction and joy to your life.

A personal plan is created during the amazing 3-day Engage Seminar.

Each attendee discovers the five major patterns that are causing the most problems, figure out how they got “installed,” recognize and appreciate those patterns for their “service” (because as children they did help us!) and then develop new patterns to replace the old ones. No guilt, no blame, no shame.

Just a healthy, happier life!

After attending the workshop you will have tools to continue the work on your own.

Everyone can benefit from the workshop – even people who have had a “normal” safe middle-class childhood with no major trauma or abuse and parents who loved you. If you find yourself holding back, minimizing your accomplishments, and not asking for what you want, it will hold you back in business, in life, and in relationships.

After the seminar the difference will be profound. What people find is that their behavior changes – without really “trying.”

For more information, go to www.engageseminars.com or call 602-315-5997.

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Watch for Summer

Hot Spots in your Pets

by Celeste Morales

S

ummer for most people is a time of sunshine, and fun, but do our pets enjoy summer as much as us? Not if they have a Hot Spot.

Acute moist dermatitis, also known as a “hot spot,” can be a painful irritation for your dog. It’s a red, moist area on the dog’s skin that they will scratch and lick making the moist area grow and become even more painful.

Hot Spots show up in a short period of time and are typically found on the legs or chest or any place where your dog can easily lick and get to. These moist areas usually happen due to an allergic reaction to something. It could start from an insect bite or be caused by general allergies your dog has. Even stress or boredom can cause pets to start licking a specific area and then cause a large Hot Spot.

If you’re a dog owner and you see your dog scratching or licking excessively then that is the time to take them to a veterinarian. Often times, the veterinarian has to shave the specific area so that medication can be applied easily, then it is cleaned with a solution that is not irritating to the wound. Sometimes your dog will need to wear an Elizabethan Collar to help avoid any further licking to the area. Topical medication is often sent home to help stop the irritation and heal the wound.

In order to prevent this from happening again the Veterinarian will want to figure out what the underlying cause of the hot spot is, such as fleas, skin allergies, infection, improper grooming, or stress. In order to help prevent acute moist dermatitis owners need to keep their pets on flea control to avoid any reaction to the bits, make sure they have proper grooming done, and try to keep pets away from stressful environments.

Inspiring & Educating People in the Alpaca Lifestyle

Sales & Service - Educational programs - Boarding - Breeding - Ranch Store - Yarn & Roving

Where you will “Catch Alpaca Fever” and learn about the “Alpaca Lifestyle” • Great home-based business for the whole family in a small space, easy to care for “Green Livestock” with great tax advantages.

• We help set-up alpaca ranches from a few alpaca pets to a herd of show quality breeding stock.

• Call for a tour – meet the babies – bring the camera • Browse the Alpaca Boutique for handmade 100% alpaca accessories; sweaters, hats, scarves, socks, gloves, plush alpaca teddy bears & much more • You’ll LOVE the soft luxurious feel of natural-colored alpaca yarn “The Fiber of the Gods”

Alpacas of Anza Valley Don & Julie Roy

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www.AlpacasAV.com | Julie@AlpacasAV.com Summer 2014

Lifestyle | 15

City of Temecula photo

City of Wildomar Photo

City of Lake Elsinore Photo

Local Cities Plan for Growth

by Paul Bandong

On Thursday, June 19, 2014 local city managers Grant Yates (Lake Elsinore), Gary Nordquist (Wildomar), Rick Dudley (Murrieta), and Aaron Adams (Temecula) addressed the Southwest Riverside County Association of REALTORS®.

Grant Yates Lake Elsinore City Manager

Grant Nordquist Wildomar City Manager

Rick Dudley Murrieta City Manager

Despite the lack of redevelopment agency funds and vehicle license fees taken by the state, every city is in recovery mode from the recession. They are moving forward with infrastructure improvements, revitalization projects, park openings and job attraction. Public safety and education are among the best in the nation. New home development and commercial development plans are also going strong. Attracting hotels was a common theme as the Transit Occupancy Tax nets cities a larger percentage than other sources (ten percent versus 1-2% for sales tax and 6-7% for property taxes). Murrieta and Temecula have turned their former City Hall buildings into business incubators to spur local business and job growth.

Murrieta: City Manager Rick Dudley reported that Murrieta was ranked by the FBI as the second safest city in the nation. The city now has paramedics on every fire engine and a response time of five to six minutes.

Murrieta schools are among the top five in Riverside County; all three high schools rank in the top ten percent in the nation. Cole Canyon won this year’s World Finals Tournament in the Odyssey of the Mind international competition.

The city is fiscally sound – despite losing 25% of its employees and revenues – and sales tax revenues are at pre-recession levels.

The city’s primary effort is economic development to build a strong local economy to weather the next recession. The focus of this effort is primarily job creation, especially in the North Murrieta Technology Corridor and the South Murrieta Business Park. There are also efforts underway to attract additional retail/restaurant developments as well as hotels.

Residential housing plans include: The Vineyard, 1000 units a school and park on the west side; Hubter’s Ridge, 115 units; SunCal, 500 units; and 500 other single family residences. Apartments are also planned near Vista Murrieta high School and near Murrieta Hot Springs and Via Princesa.

16 | Lifestyle Summer 2014

Aaron Adams Temecula City Manager

Murrieta was named the fourth “Best City for Young Families in California” by Nerdwallet. Dudley also cited an electronic newsletter as saying “Murrieta is one of the best places for military families to move to.”

Lake Elsinore: Lake Elsinore – 43 square miles – is regarded as the fastest-growing city in the state. The city is only 30% built out with 1200 acres of undeveloped freeway frontage. During the recession they were averaging 235 new homes per year; since 2011, they have been averaging over 700 per year. There is new development throughout all areas of the city: Canyon Hills, Pardee, and Summerly.

The outlet mall is undergoing a $5 million renovation to “create a sense of place.” The city is considering two new hotel applications.

Lake Elsinore has a $26 million Capital Improvement Plan. Projects include the Main Street Interchange, revitalizing downtown and historic Main Street, the east Lake Plan, lake conservation, a Walmart supercenter on Central Avenue, the Diamond project (to create a destination with hotels, dining, retail).

“Our motto is ‘Dream Extreme’,” said Yates, “We’re living the dream!”

Wildomar: City Manager Gary Nordquist’s remarks began with “We’re open!” signifying their survival through the recession as the newest city (six years) in the area. Wildomar’s population is 33,716 within a 24 square mile area with 30% under age 18. The city is only 62% built out. City staff is nine employees with many services contracted out (Sheriff ’s Department, CalFire, PV Maintenance).

At buildout, Nordquist expects Wildomar to have a population of 53,000; 6000 new homes; 500 acres of commercial development; 260 acres of business parks and industrial. He believes this is fiscally sustainable; the

challenge is to get to that future.

The city is projecting $1.4 million in sales tax revenue, and $3.2 million in property tax revenues. They lost $2.8 million in vehicle license fees to the state, but the passage of SB69 should restore about $1.9 million to the city coffers.

On April 12th, Wildomar opened its city parks after three years of being closed; over 450 community members had joined in to plant 5000 plants/trees and the city hydroseeded the fields.

Residential developments include Lennar at Andalusia; Palomar is under construction; CV communities has a project. There is a 312-unit apartment project at Oak Springs Ranch. Oak Creek at Bundy Canyon is planning 270 units. Shea Homes is planning 1290 single-family residences in a gated community.

Commercial projects include: Bundy Canyon Plaza, Rancon Medical Offices, Baxter Village, Wildomar Square, Westpark Promenade (322 condominiums, a four-story office building, two restaurants on a 27-acre site). A Walmart Supercenter is planned at south of Bundy Canyon and east of I-15.

A notable achievement was the opening of the Clinton Keith/I-15 overpass.

Temecula: City Manager Aaron Adams noted that this is the City of Temecula’s 25th Anniversary. A balanced operating budget has just been approved and projects $62 million in revenues; 43% of the expenditure side is allocated to public safety, which remains a top priority. Temecula remains on the FBI’s list of safest communities in the nation.

Business license applications have shown a positive trend in the last five years. Unemployment is down to 5.6% compared to the County of Riverside at 8.3% and the State of California at 7.3%. There were 1000 new jobs created in the last year in Temecula; Temecula Valley Hospital accounted for 450 of those new jobs with an annual payroll of $40 million.

Sales tax trends are also trending positive; the forecast is for continued incremental increases. The new Mercedes Benz dealership will also have a positive impact; they sold 94 cars in their first month of business.

There are over 100,000 square feet of new mixed-use construction in Old Town that provide office, retail, and restaurants; this includes the new Class A office space in the Truax Building.

Projected residential construction includes 1500 units in the proposed 270-acre Altair project on the west hills of town; 250 condominiums in the Wolf Creek/Deer Hollow area; and 1,377 units on nine other sites.

Some infrastructure projects were recently completed: Butterfield Stage Road is now connected to Murrieta, the Main Street Bridge is open, Phase I of the French Valley Parkway is open.

Temecula has just broken ground on a new “Special Needs” park for children. An expansion for Pennypickle’s workshop and upgrades to Sam Hicks Park are also in the plans.

The city tries hard to maintain the sense of community and the small town feel; there are over 110 special events each year.

The Temecula tourism industry remains strong at an estimated $625 million annually.

The development of the Jefferson Corridor to attract and create jobs is a top planning priority.

“Temecula is transitioning from a growth city to ‘maintenance mode’,” said Adams, “much thought and long-term strategic planning are needed for the preservation and replacement of city assets.”

New Business Administration program coming this fall through Mt. San Jacinto College and CSUSM locks in tuition rates You can now earn a Bachelor’s degree in Business in four years guaranteed - through a new Business Administration program through Mt. San Jacinto College and California State University San Marcos.

This program promises students their degree in four years and locks in tuition rates, saving students time and money.

The Business Administration program starts in Fall 2014 at the Temecula Higher Education Center located at 43200 Business Park Drive in Temecula.

Students must be prepared for college-level math and English.

To learn more about this program call (951) 487-3409 or visit online at www.msjc.edu/CSUSMbusiness.

Moderator Gene Wunderlich, new appointee to Murrieta City Council, noted that 65% of local residents commute thirty minutes or more to a job and that it was important to address local job growth for both quality of life and local economies. The potential for the area is great; “in 2001 to 2006, the area was considered the fastest-appreciating community in the nation.”

Summer 2014

Lifestyle | 17

a year in the life...

by Paul Bandong

Mayor Mary Ann Edwards was first appointed to fill in Jeff Stone’s spot on the Temecula City Council in February 2005. She was Mayor in 2009 and then again this year, 2014. Here is a pictorial gallery giving a small glimpse into the life of the Mayor in Temecula this year.

Maryann Edwards speaks at the Larry Robinson remembrance walk in Old Town Temecula

Temecula Mayor Shane Gibson photos

At the Old Town Main Street Bridge opening.

Lighting a torch that lit the Menorah at the Temecula Duck Pond.

18 | Lifestyle Summer 2014

Councilman Mike Naggar hands the gavel over to 2014 Temecula Mayor, Maryann Edwards.

With Temecula Assistant City Manager, Greg Butler at the Old Town Main Street Bridge opening.

Speaking at the 2014 Reality Rally in Old Town Temecula.

Maryann Edward’s first City Council as Temecula Mayor 2014.

Maryann Edwards Truax riboon cutting.

Speaking at The Bank’s 100th Anniversary Celebration in Old Town Temecula.

TVHS ground breaking.

Helping to break ground at the Jackson-Ynez bridge.

Awarding the Mayor’s Cup to the 1st City Champions in Powder Puff Football.

Summer 2014

Lifestyle | 19

Our Local

CHAMBERS Check in!

Ken Seals photo

Fallbrook T Lila MacDonald

CEO Fallbrook Chamber of Commerce

ucked away in between rolling foothills, Fallbrook is an unincorporated area of San Diego County.

This rural countryside community offers a variety of cultural and active interests including art galleries, golf, hiking trails, equestrian paths, parks and preserves.

Agricultural is a very large part of what makes Fallbrook special. Known for its avocado and citrus groves and unofficially dubbed the Avocado capital of the world, it is also home to many boutique wineries, a local brewery and many restaurants serving savory fare. Because of its beautiful climate, Fallbrook also continues to house numerous nurseries.

The town offers much in the way of attracting tourists including an architecturally-noted library, the Fallbrook Gem & Mineral Museum, Fallbrook Historical Museum, Fallbrook Community Center, Ingold Sports Park, Fallbrook Art Center and the Fallbrook School of the Arts, which includes a foundry. Fallbrook also has special events during the year that attract tourists from all over the coun-

Courtesy photo

BonsallT Bud Cole

President Bonsall Chamber of Commerce

20 | Lifestyle Summer 2014

he Bonsall Chamber of Commerce, located in the River Village Shopping Center on Highway 76 and South Mission Road, was established in 1990 to support, promote and protect the interests of its local and neighboring businesses. Also serving as an Information Center, the Chamber remains vigilant on the growth and expansion of the East/West Hwy 76 Route corridor providing information to the business community.

In 2013, the Chamber revamped their web site, expanded their social media presence and created a weekly E-zine showcasing their members’ businesses and upcoming Chamber events. They reached out to local, Federal, and State representatives, creating a monthly Government Affairs Committee for purposes of disseminating political information pertinent to members.

The Chamber remains active in the community, sponsoring an annual “Community Heroes Awards” honoring local Deputies, Volunteer Deputies, CHP, Firefighters and Marines. The Chamber’s Fall Country Festival is a free family-friendly event open to the public and is scheduled to be held in conjunction with Valley Fort’s new farmer’s market in September. Other events include a wine, music and art walk, and a Christmas tree lighting celebration to be held in the River Village Shopping Center.

Created in 1871 encompassing 14 square miles, Bonsall maintains an average yearly temperature of 64

try. They include the Avocado Festival, Scarecrow Days, the Avocado Half Marathon, a grand July 4th celebration with fireworks and Christmas in the Village, to name a few. Each year culminates with the ever-popular nighttime and completely lit Christmas parade and a true Artisan Faire full of hand-crafted items.

Fallbrook’s historic downtown is home to unique dress shops, art, antiques, gifts, jewelry, a local brewery, fine dining, beauty salons, a yoga studio and the Chamber of Commerce. The friendly shop owners and the tree lined streets will give you that “small town America” feel.

Fallbrook has over 150 nonprofits that care for the community. Whether planting trees, eliminating graffiti, taking care of the trails and parks, caring for the seniors or the youth, planning town events or community collaboration, this “friendly village” lives up to its name. So if you are looking for a day trip, a weekend, or a new place to call home…please come! Fallbrook really is a hidden jewel but once you find it, rest assured it will not be your last visit!

degrees with an attractive air quality Index of 35. Located in the San Luis Rey River valley, halfway between the 5 and 15 freeways, this comfortable environment and convenient location has accounted for a 90% growth rate over the last 10 years, creating a medium single family home value of $622,000.00 and medium household income of $ 78,000.00. It’s school district contains two elementary schools and one middle school turning high school in 2015 and are rated above many other communities with 4 ½ stars out of 5.

Continuing this growth is the upcoming remodel of the San Luis Rey Downs Training Center, and the institution of a number of larger, upscale communities either planned, or in the works. These include Lilac Ranch, Malabar Ranch, San Luis Ray River Park, and a Palomar College satellite campus.

In 2013 the Chamber traced the Bonsall name back to Bonsall, U.K. in Derbyshire County, England. One of its members visited as an “Ambassador” to research setting up a sister city program with this small English hamlet, to perhaps create summertime “home swapping” and student exchange programs.

Bonsall Chamber of Commerce, 5256 S. Mission Road, #311 (The Tower), Bonsall, CA 92003.

760-630-1933 Website: www.BonsallChamber.org Email: Admin@bonsallchamber.org

Courtesy photo

Murrieta T Patrick Ellis

President /CEO Murrieta Chamber of Commerce

he Murrieta Chamber of Commerce has had a banner year in the past 12 months and is very encouraged with what they see regarding our local economy.

The Murrieta Chamber has seen a huge change within the organization over the last two years which have put the focus back onto the Chamber’s membership.

The past six months have seen a flurry of events, programs, features and advocacy to provide business connections and growth as well as continually protecting business from legislative action that could adversely affect them. The Murrieta Chamber produced the Mega Mixer VII back in January that created the largest business showcase/networking opportunity in all of southwest Riverside County. There were roughly 1800 people who spent time networking and connecting their business with others. That was followed up with the Mega Mixer VIII at the end of June which was also a huge success.

Both events are done in partnership with 14 other local chambers to help highlight all of our members. In February the Murrieta Chamber presented the 40 Under Forty event, highlighting 40 individuals within our valley that are under 40 years of age for doing great things personally and professionally. May was the month of the

Courtesy photo

Temecula T Alice Sullivan

President/CEO Temecula Valley Chamber of Commerce

he Temecula Valley Chamber of Commerce (TVCC) is the Valley’s premier business organization. With over 200 networking and education events every year, the TVCC is here to help your business prosper.

2014 has been a year of excitement and growth, not only for the TVCC but for all of Temecula; at the State of the City address in May, Mayor Maryann Edwards encouraged everyone to “seize the moment” as the City of Temecula experiences increased development and celebrates its 25th anniversary. And in June at our Economic Forecast, speakers were excited about developing opportunities and growth in the region.

The Temecula Chamber strives to promote local business with such programs as our “Shop Local” and “Eat Local” campaigns. The TVCC maintains its coalition with area Chambers of Commerce and the Southwest California Legislative Council (SWCLC).

This partnership gives the region the ability to hold our elected officials accountable to issues that impact job creation and business. Additionally, the TVCC has formed the Southwest California Manufacturing Council.

With participation limited to representatives from regional and local manufacturing companies, the objectives of the manufacturing council include sharing ideas and practices, operation concepts, leadership techniques and networking.

The Chamber also continues to work closely with the City of Temecula and regularly meet with local businesses.

brew; featuring the Brew Masters Classic golf tournament (the Chambers 24th annual golf tournament). The Brew Masters was re-branded a couple years ago to highlight the influx of Micro-Brews to the area and showcase their brews. The Murrieta Chamber is very excited about our upcoming annual Awards Celebration Dinner on July 26th at Pechanga Resort & Casino. We are also looking forward to the 2nd annual Get Shamrocked Irish Music Festival, September 19th thru the 21st.

The Murrieta Chamber has worked closely with the City of Murrieta on business attraction and retention, with the highlight of that each year being our annual trek to the International Council of Shopping Centers trade show where we meet with developers and business, trying to connect them with property owners in hopes to get them to Murrieta. This year’s show was very promising.

Also, earlier this year was the announcement that Kaiser Permanente will be coming to Murrieta which will help to continue the mission of creating high quality jobs for our residents. And just this week at the Murrieta City Council meeting the next step was taken to bring CarMax to Murrieta. It is very exciting times here in Murrieta for the business community.

Representatives from both the Chamber and City meet with local businesses to learn more about their business and develop a working relationship.

As we continue through 2014, the TVCC will host monthly coffees, breakfasts, mixers and education programs.

In addition, on September 9, our Women in Business event will be held at South Coast Winery Resort and Spa. On September 17 the TVCC will host the 23rd Annual Monte Carlo Extravaganza at Wilson Creek Winery. And in October there will be our Legislative Summit and Business Expo. All of these great events are open to the public. You can find out more at www.temecula.org.

The Temecula Chamber knows business is always evolving and strives to grow with new and innovative ways of doing business. With social media being a major way people now do business, the TVCC has over 8,200 likes on Facebook, and is active on 11 social media platforms.

The Temecula Valley Chamber of Commerce was founded in 1966. Since its inception, the Chamber has made every effort to promote economic development and growth. As the founder of the Temecula Valley Balloon & Wine Festival, Tourism Council, and the Economic Development Corporation, the TVCC is an advocate for business and dedicated to prosperity of the region. To find out more about the TVCC, you can stop by our office, located at 26790 Ynez Court, call 951-676-5090 or online at www.temecula.org.

Summer 2014

Lifestyle | 21

The

Entrepreneurial Path;

Alpacas of Anza Valley

by Jodi Thomas

I

n changing economic times, many are either out of work, retired, or choosing an entrepreneurial path. Most entrepreneurs say when looking for a way to build a business, that a potential entrepreneur should choose to do what interests them – something they have a passion for. Don and Julie Roy never dreamed that alpacas would be that passion for them, but 10 years after retirement and the advent of a successful business, they could almost never imagine doing anything else.

Ten years ago, when Don and Julie Roy decided to retire from corporate America, alpacas and Anza were not even a thought. The couple was searching San Diego County for a piece of land large enough and flat enough to start an Empress Tree nursery. When they made a call on an ad to a piece of property showing a San Diego zip code, they were surprised to learn it was in Anza, a place they had never heard of.

The two decided to check out the property in Anza and fell in love with a mostly flat 10-acre piece of land and the house that sat on a slight hill.

Looking from the house in any direction are views to die for. Soon, after their dream ranch purchase, they realized that Empress Trees on such a large scale would take more water than their well system could provide. Empress Trees quickly became a thing of the past for the couple.

Julie had seen an ad on RFD TV, just once before their subscription to that channel had run out. The ad was a website that talked about alpacas as an investment. That thought stuck in her head and finally, after a month, she went online and discovered what she and Don had been looking for.

Alpacas could be something to be passionate about. More than just a hobby, but a serious potential business. From that day on, the Roys researched and traveled to different alpaca ranches in the southern California area. The two took classes on anything and everything to do with

New baby girls at the Roy’s Ranch.

22 | Lifestyle Summer 2014

Julie and Don Roy and their herdsire Dusty, a rare-colored silver alpaca.

Jodi Thomas photo

alpacas, in an attempt to learn as much as they could before embarking on their new alpaca journey. They even became “Ranchers for the Day,” gaining valuable hands-on experience at being alpaca ranchers before they took the plunge.

Julie mentored under a local area veterinarian whose specialty was alpacas, becoming an alpaca midwife. From this passion, the Roys developed what they call “The Alpaca Lifestyle,” a lifestyle that became their passion and business. They lived it, wrote about it, educated and mentored others, helping them find their niche in the alpaca lifestyle, too.

Their e-Book, “Alpacas Made Simple,” is a valuable tool for anyone interested in learning more about the alpaca lifestyle. It can be found on the website AlpacasMadeSimple.com.

“Our focus encompasses educating the new breeder to become successful from the start. As a certified business coach, I love to inspire people to create their desired lifestyle, even before they take the alpacas to their property,” said Julie Roy. “Julie is an amazing teacher with a true passion for the alpaca and the agriculture/urban lifestyle. Her passion is contagious,” said Shirley, a satisfied customer. “The more time I spend with my alpacas, the more I wonder why I waited so long to reimage my lifestyle!”

Don supports the community as a computer doctor and webmaster, a compliment to all their endeavors. He has recently updated their business website, AlpacasAV.com, and added another called AlpacaNewsletters.com where everything about alpacas can be shared through free emailed educational alpaca newsletters.

In addition to serving as the ranch manager for Alpacas of Anza Valley (AAV), he still lends a hand and assists new breeders with their ranch layouts and computer needs. The Roys also provide “A Rancher for a Day” program, like the one they learned so much from.

In 2004, the Roy’s herd consisted of only a handful of animals. The ranch grew exponentially and the couple now hosts 40 to 60 animals at a time.

There are two types of alpacas, a Suri, whose hair grows in long ringlets and the type the Roys have, Huacayas, which have a fluffy fleece. Alpacas

Courtesy photo

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have been domesticated and raised for their valuable fleece for thousands of years in Peru. A cousin to the llama and closely related to the camel, they are the smallest of the group. Cute and unique, this beautiful, delightful animal “pronks” instead of runs, “cush” instead of lying down and has the most comical foot. Their calm, sweet nature, makes transporting them easier than most domestic livestock. Another bonus is that alpacas are a “green” livestock.

Alpaca fleece is known as the “Fiber of the Gods,” for good reason; it is hypo-allergenic and the yarn made from a special area, called “the blanket,” is the most luxurious yarn in the world. Items made from this yarn are extremely comfortable against bare skin. They come in 16 main coat colors, up to 22, including the various shades.

The Roys have a boutique which features many handmade “heirloom pieces” to wear, as well as rovings for spinning and skeins of alpaca yarn for many creative uses. Each skein bears the name of the alpaca or alpacas that the yarn came from; a shade of deep red brown yarn from Manzanita, white yarn from Chablis, fawn, a pale blonde/champagne yarn from Cinnamon Sugar. This connection to the animal makes the items created from their yarns even more meaningful and special.

The Roys take their alpacas to California and Arizona Halter Shows, as well as sending just “the blanket” to Fleece Shows around the country.

The written results from the judges influence their stud choices. They have eight Champion herdsires in a variety of fleece colors, density and fineness that call AAV home and they welcome visiting females for outside breedings.

Breeding takes place in the “cush” position making breeding of these animals easy for the handler.

“An alpaca baby is born after an 11-11 ½ month gestation period and is called a cria. In the spring/summer of 2014, we welcomed in our 118th birth on the property. Both of us take pride in supporting a healthy environment for all new crias and enjoy creating friendly and respectful alpacas for other small ranchers and pet owners,” related Julie and Don Roy. Every year the Roys participate in the National Alpaca Farm Days on the last Saturday & Sunday of September. This year will be the 7th annual event with lots of education on the lifestyle.

Prepare to be amazed and catch “Alpaca Fever” when you visit the ranch. Make a day of it, experience the alpaca lifestyle and enjoy that feeling of childlike wonder when you meet the babies. Discover why alpacas are cute, unique, friendly, affordable, and useful pets. And remember the camera to record the memories.

If you are interested in learning about raising alpacas or more details on the alpaca lifestyle, contact the Roys, call (951) 763-4222 to schedule a private tour. The ranch is located 30 miles east of Temecula in the Anza Valley.

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Bernie Truax II: A Complex History and a Simple Dream

by Paul Bandong “It was a simpler time back then,” said Bernie Truax II, referring often to memories of family, community, and small-town life – memories that shaped his view of the world and contribute strongly to his vision of the ideal community. ‘Temecula has many of the same small-town traditional values I grew up with and I want to join what has been in process here for the past 20-30 years.”

Bernard “Bernie” Lawrence Truax II was born April 26, 1946 in the quaint town of Elm Grove, West Virginia. His father “Ben” had eight brothers and one sister and the families got together every Sunday for church and brunch at grandma’s house. They all lived within two to three miles of each other. He grew up with all his cousins, “half the kids in school and town were Truax kids.” They lived, worked, shopped, and played in the same small town.

Truax’ father was in insurance and was very successful.

Ben moved the family when Bernie was six from Elm Grove to the west side of Cleveland, then the east side, then to Washington, Pennsylvania, the county seat, Shane Gibson photo

Summer 2014

Lifestyle | 25

where Bernie lived from age 12 to age 18. Elm Grove and “little Washington” were connected by the National Pike, Route 40. Truax saw the construction of Interstate 70 that bypassed the towns.

It was the development of the Interstate system and malls that Truax partially attributes the deterioration of the cultural fabric of the country. “The Interstate killed the small towns,” said Truax, “The access routes to large cities encouraged exodus and development away from the centers of small town cultural life. Families were further apart and the gatherings were less frequent.” In Truax’ case the drive from Cleveland on surface roads took four hours; due to the distance, they made the trip only once a month and spent the weekend.

All six of Bernie’s sons along with their wives and two grandsons.

Courtesy photo Truax also blames large malls that lured big chain stores for the closure of many family businesses. “Big chain stores had the the 90-acre Osterman Ranch. “I cashed out my retirement money and buying power to give them pricing advantages. Money that used to stay in took a chance with everything I had,” said Truax. He master-planned and the community was now flowing out of the area negatively affecting the local developed Dimension Business Park on that property near Lake Forest. economy.”

“The night before the close, I had 35 cents to my name. If it didn’t happen, Truax attended parochial catholic schools all his life. He graduated my house would have gone up on the auction block. I would have been from Immaculate Conception High School in Washington in 1964; his homeless and penniless. The deal closed and I made millions!” He still graduating class numbered in the low thirties. After high school, he spent has that 35 cents. four years in the U.S. Army.

As Director of Commercial Development and Construction for the As a businessman, his resumé reads like a Who’s Who of Garrett Group from 2001 to 2004, Truax built the Garrett Group Headaccomplishments, but his personal history shows a man who has struggled quarters, RBF Engineering Headquarters, the Silver Hawk Corporate long and often to overcome adversity, experiences that shape his current Center and the Silver Hawk Commercial Center. His planned community identity and fuel his purpose. infrastructure projects included Redhawk and Rancho Bella Vista.

But his successes don’t tell the whole story. Truax had his struggles – including two bankruptcies, nine heart attacks, a long-time alcohol ‘The night before the close, I had 35 addiction and a battle with the enticement of cocaine. He considers his survival a miracle and his successes a testament to God’s grace and his cents to my name. If it didn’t happen, perseverance in faith. my house would have gone up on Truax calls himself the “black sheep” of the family. He grew up overshadowed by his talented and gifted cousins – athletes, great students, wellthe auction block. I would have been liked. All his dad’s brothers had multiple sons; his dad had four girls and homeless and penniless. The deal one son. He was always the last one picked on teams. “There were too many Truaxes ahead of me who did it right and did it better.” Truax sought closed and I made millions!’ He [Truax] his own niche for attention; he became “the daredevil -- the kid who rode still has that 35 cents. with no hands on the handlebars.” That daredevil continued to show up throughout his life – as a cowboy/bull rider, airplane pilot, boat captain, Truax started his career as a sales engineer for Plasteel, a Washington, baja racer...

PA-based company making manufactured steel construction products; the He soon discovered alcohol’s capacity to reduce his fears and company also installed the products they manufactured. “Charlie Boyle inhibitions, allowing more of his inner skills and abilities to come to the gave me a chance – with just a high school education and no engineering surface. “I was a shy, awkward teenage boy without skill or personality, background. He figured it was easier to teach a guy with personality and lacking confidence and afraid of rejection. Alcohol changed that, giving me sales ability the technical side than it was the other way around.” Boyle a false sense of confidence and allowing me to be outgoing and gregarious, was right in this case. Truax quickly built relationships with 29 of the allowing my inner self to come out without caring about what others think. largest design firms in the country. From 1969 to 1971, Truax moved from That is the dichotomy: the one you believe when you’re sober – lack of belief Washington to Philadelphia. in oneself, low self-esteem -- is a lie! Drinking worked for me – until one day Competition took notice and Inland Steel, the third largest in the world, it didn’t any more.” recruited him. From 1971 to 1981, Inland moved him from New York City After being under the depressant influence of alcohol for so long, Truax to Baltimore and then to Los Angeles, working on building projects for the was enticed by the euphoria of cocaine, the relief it brought to his chronic largest construction companies in the world, including Fluor and Bechtel. sinus headaches and congestion, the clarity of mind it seemed to provide and Truax was involved in large projects: Sears Tower in Chicago, the the ability to stay awake for hours on end. He found a balance between the World Trade Centers in New York, the Space Shuttle Launch Center, in tequila and the pile of cocaine on his desk. He worked long hard hours and addition to numerous nuclear power plants. He built a reputation for best his businesses prospered. building quality, best service and on-time delivery; he was awarded the SubBetween 1980 and 1985, “I made a ton of money, we had a multiurban Chapter Executive of the Year. He was offered a promotion to corpo- million dollar mansion in Cota de Caza, everything I touched worked, but rate headquarters in Chicago, but “you don’t leave California for Chicago.” I was trying to do it all with money. I know now that money is not the In 1982, Truax founded Dellavade Truax Development and bought purpose; it is a result.”

“

”

26 | Lifestyle Summer 2014

His drug/alcohol journey went deep. His throat and nasal tissues were so sore and sensitive all he could eat was chicken noodle soup and oatmeal. One morning in 1985, shortly after his father had passed away from emphysema, he looked in the mirror and thought he saw the hollow gaunt face of his father or an Auschwitz survivor; the 280-pound man was now only 145 pounds Courtesy photo and he thought “I am going to Bernie II, IV & III at the dedication of the Truax building. die.” It was at that point he pleaded to God, “If you get me through this, I will sober up and I will help others to get through this and live by your standards and not mine.” In retrospect, Truax said, “I had no idea how God works, so I made a deal. That was not how God works.”

In September of 1985, Truax and his wife, Arlene, whom he affectionately refers to as “AJ”, both checked in to Capistrano By the Sea, an alcohol and drug rehab center. They had committed themselves to lives of sobriety. “It’s a hard world out there, but there is a God. Cocaine is full of promise, but it will destroy you! The fact that I’m alive is a miracle.”

From 1985 to 1991, Truax attempted to live a “good life” trying to keep his end of the deal with God, thinking that would ensure his success and prosperity. Truax started as an usher at St. Margaret’s Episcopal church. By 1990 he had become Senior Warden at the church and was on the school board. He was deeply involved with AA (Alcoholics Anonymous). “I was being the best guy I could be – for all the wrong reasons -- but I still lost everything. I had money – millions -- but I couldn’t keep it. I had actually gone back to my old ways and used these resources incorrectly. ” Truax filed for bankruptcy in 1991. “My voluntary ‘reorg’ bankruptcy was changed to involuntary – I lost everything, every penny I had. I was reduced to total dependency on the Lord. While packing up my belongings to vacate the house, I was ready to curse God … then I saw my wife and six sons – all had been drug and alcohol addicted – all sober, happy, functioning and getting along. I almost missed seeing the gift I had been given by focusing on what we had lost.”

The last call on the landline was from a person he had recently met.

‘There is an envelope with $11,000 on my desk. It’s not about you paying me back, it’s about you paying it forward.’ That gift helped us rent a place we found on PennySaver and put food in our refrigerator.”

Four to five years later, Truax was back on his feet with multiple companies and money flowing. “But I broke the deal again,” said Truax, “Money,

power, and prestige became my gods again and by 2000 – ten years from my last bankruptcy – everything turned to a nightmare. God is a jealous God who doesn’t want us to have these other earthly gods before him.”

Truax filed his second bankruptcy in 2002. “Unfortunately, there were people that got hurt in that second BK,” lamented Truax, “We were building spec and custom homes and there were bills that didn’t get paid and homes that didn’t get finished. I did all I could, spent all I had to not leave people – vendors, subs, customers – hanging . . .”

Truax, now a diabetic, began experiencing heart problems and underwent open heart surgery . . . without health insurance (that had been lost in the bankruptcy). The prognosis was bleak for survival of the double surgery and his chances of walking if he did survive were small. But he did survive and he did recover, despite a “net negative life for a couple of years.”

Truax rededicated himself to getting to know God. “He is a power greater than myself and can restore me to sanity, clear thinking, and a reality that He created, not mine.” Truax is still on that journey. In 2008 at a family reunion he almost skipped, “I realized God wants us to live the way He called us to live: right thinking and right deciding and right acting.”

Paul Garrett offered him a job building a commercial development and construction division and he succeeded again. They parted ways three years later and Truax re-established the Truax Development Group in 2005.

Currently, Truax is also the Chairman of the Board for the Riverside Recovery Resource Center, providing help for women, men and children.

His wife runs the Amethyst Home, a 28-bed recovery center for women.

They have plans for expansion of services and facilities.

His offices are on the top floor of the Truax Building in Old Town Temecula, a building that Mayor Mary Ann Edwards described as “a signature piece.” His goals are to bring community, fun, and revitalization to the area, to help small retailers and shop owners become more successful.

“The attraction of Temecula is that small-town feel. It is now maturing as a community that is ideally ready for infrastructure growth downtown that proliferates those same values. This is an opportunity to bring my talent and resources to contribute to a community lifestyle center where people can live, work, dine, play, and shop. We’re not here to take over the town, we’re here to be part of its growth and preservation; we’re hoping to partner with other local owners who share the same dream.”

At the dedication of the Truax building in May, City Manager Aaron Adams remarked “It’s a great day for Temecula! Mr. Truax has made a significant commitment to business and jobs. This is what we envision as an example of the development of downtown.”

“I have been through a lot in my life and those experiences have shaped who I am today, what I believe, and my purpose for being,” says Truax, “I’m still going to do stupid stuff, say stupid stuff, and blunder all the way to the finish line, but God-willing, I hope to do some good things along the way.”

“

We’re here to be part of its [Old Town’s] growth and preservation.

Views of southbound Front Street from the top of the Truax building.

”

Shane Gibson photo

Shane Gibson photo

Summer 2014

Lifestyle | 27

Jim Carter Realizes Another Ground Breaking Goal for 2014

J

im, Carter, owner of the South Coast Winery Resort South Coast Winery Resort & Spa brought home, once and Spa, once again raises the bar, setting a standard again, to the Temecula Valley Wine Country the Golden Bear that has proven successful time and again as a beacon for the for 2013 and 2014, having won three times in the last five whole of the Temecula Valley Wine Country. years. The nation’s most award-winning winery, referred to The Carter Estate is now taking great pleasure in often as the “diamond of the Temecula Valley Wine Country,” realizing the 2014 ground breaking dream and goal of a new continues to receive international awards and recognition for state-of-the-art Winery and Tasting Room to showcase their exceptional wines. South Coast is truly a haven for the Wild Horse Peak and Carter Estate labeled wines, discerning wine connoisseur. which is presently under construction. The It is always a treat to drive onto the spacious Winery and Tasting Room is measures property and to be immediately immersed in 5,900 sq.ft. having won for the third time in the an environment of beauty and efficiency. The last five years, vibrant elegance of sprawling colorful gardens, The project is not only a Winery and surrounded by acres of vines, the well-appointed

by Ruth Haferkamp Tasting Room, but there will be, in addition, 42 buildings, and standing in greeting-­the stately oversized luxurious accommodations in a gated clock tower. Along with the luxury villas, awardsetting, which will offer each guest the ultimate private respite tucked winning restaurant, and a three-story 15,000 square-foot spa, one realizes amidst the vineyards of this 112-acre winery resort. that without doubt, this is truly a world class wine estate.

Resort guests will also have a pool and Jacuzzi at their disposal, along As Phase I of this magnificent project nears completion, the Winery with an outdoor dining experience, poolside light bites and room service and Tasting Room will showcase Wild Horse Peak and Carter Estate options. This portion of the three-phase project is expected to showcase labeled wines. With the exclusive, gated overnight accommodations, pool, during late autumn 2014. jacuzzi, and outdoor dining options, this new destination will definitely be According to Jim Carter, he has a motto that he has stood by a treat for both local and international guests with discerning tastes. throughout his life, “In life, one needs to keep a balance. Don’t cut your For more information on South Coast Winery Resort and Spa please life short by not following your dreams. Live life to its fullest. Have a look up www.wineresort.com. mindset for your goals, then dedicate yourself to achieve.”

28 | Lifestyle Summer 2014

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