Bli september 2014

September 2014 ` 100

ANTI-AGEING THE SALVO CONTINUES

PAUL MITCHELL LIGHTS UP

THE RAMP AT VEGAS!!!

LAKME SALONS METAMORPHOSE CREATE ECSTATIC HAIR DESIGNS!

VIVIENNE MACKINDER

Gets Graphic!!!

i

as see it!

I

ts that time of the year again when markets get into a tizzy with discounts raining down as much as the rains are and the flood of excitement gripping the market as it prepares for the festive and bridal season.

So what are the top three trends visible from the ramps that will keep getting translated to the mainstream ?

As per Mintel the no-makeup look will be absolutely in. So BB creams are likely to continue to climb the popularity charts.

False eye-lashes have the lowest penetration among the colour cosmetics segments, standing at 7% in 2013, says a Mintel Report.

But with bolder lashes moving mainstream, more women can be encouraged to use these products. For Indians this might be big this bridal season if not as a day to day trend!

Thirdly, as per Charlotte Libby, Sr. Beauty Analyst at Mintel, “Nail art continues to be a driving factor in sales with an explosion of new textures and application methods emerging to allow young women in particular to easily personalise their nail look and stay on-trend”.

In India the last trend has been picking up and perhaps will continue to do so. However, the lack of trained technicians might put a temporary break to the growing trend.

At Beaute Espace Media, we are happy to move towards our Grand Gala event in Ahmedabad, on 22nd & 23rd September, where a never befor galaxy of star designers, makeup artists and Nail pros will congregate to predict trends for the season, to the pros and consumers alike!!

As salonisation grows as a trend, we capture the launch of Tresemme’s new rejuvenation line and Cell Renew’s drive through salons.

Come October, we will have the Colorist and brides take centre stage! Watch out for a scintillating bridal collection by Pammy Kaul, Creative Consultant to Schwarzkopf Professional. Do call in and book your copies of the Men’s Collection Book hot out of the oven on 3rd September 2014!!

Keep writing in - we are keen to hear from you!

Ritoo Jhha

Editor in Chief

Editor In Chief & Publisher Ritoo Jhha EDITORIAL Assistant Editors Jhumur Nandi, Vandana Thakur Senior Features Writer Sohani Dogra ART Designer Raghab Panda Design Consultant Kaustubh MEDIA & EVENTS Assistant General Manager (East & South India) Kaushik Karmakar General Manager (West India) Gajender Singh Rawat Senior Manager Abhishek Gourav Manager (North India) Subrata Mohanty Executive (East India) Amitabha Mallik GM. Finance & Administration Ashish Jha Administrative Executive Vikas Upadhyay Legal & Corporate Affairs Atul Jha (Manu Law Associates) Finance & HR Consultant Sarwar Raza (Legislegal) Assistant Manager - Circulation & Subscription Sarvesh Singh Executive - Circulation & Subscription Prashant Ambadas Sangle Beauté Espace Media Pvt Ltd New Delhi | 1500 B&C, Devika Tower, Nehru Place, New Delhi 110 019, India. Tel: +91 11 4132 4044/45/49 Mumbai | 405, 4th Floor, Nirma Plaza, Makwana Road, Opp. Antariksh Plaza, Marol Naka, Andheri (E), Mumbai 400059, India Kolkata | Cl 216, Sector 2, Salt Lake City, Kolkata 700 091, India Chandigarh | SCO 47, 1st Floor, Sector 26, Madhya Marg, Chandigarh 160 019, India www.beauteespace.net | www.hairdesignertv.in

Publisher/CEO Deborah Carver Vice President/CFO Mindy Rosiejka Executive Editor Amy Dodds Associate Publisher Danielle Timsit Owner Beauté Espace Media Pvt Ltd. printer and publisher Ritoo Jhha on the behalf of Beauté Espace Media Pvt Ltd. Printed at Samrat Offset Pvt. Ltd. B-88, Okhla Industrial Area, New Delhi-110020 and Published at Beauté Espace Media Pvt Ltd. 1500 B&C, Devika Tower, Nehru Place, New Delhi- 110019. Editor: Ritoo Jhha.

Copyright © 2012 by Creative Age Communications, Inc. All rights reserved. Beauty Launchpad® is a registered trademark of Creative Age Communications, Inc. 7628 Densmore Avenue Van Nuys, CA 91406-2042. The trademarks, trade dress and copyrighted contents of Beauty Launchpad® are used by Beaute Espace Media Pvt. Ltd. pursuant to license.

redefining beauty since 1992 NEW DELHI

GURGAON

NOIDA

CHANDIGARH

www.affinitysalon-india.com FOR YOUR NEAREST SALON CALL 011-2685 2662, 2686 2662

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VE O EC

Solutions 56

H

T ON

Step by step 58

44 Portfolio P

G Graphica Collection

by Vivienne Mackinder b

Photography: Roberto Ligresti P

Spotlight 60 Conversations 62 Runway Report 68 Events 74 World View 76

News Now 20 Tribute 24 New Entrant 26 Retail Round-up 28 Design 112 Academics 114 Event Review 116 Event Preview 118 Event Calendar 122

Portfolio 35 Preview 40

REGULARS

Recent updates from the world of beauty A tribute to yoga guru BKS Iyengar TRESemmé launches its latest salon innovation - the TRESemmé Hair Spa Rejuvenation range.

Spotlight 80 Focus 86

Latest salon, store, spa and gym openings Viki Thakkar, Owner of Vikipedia cuts some crucial design points An insight on Pattanam Designory Academy of Make-Up & Fashion A look at the Lotus Beauty Cranival A close preview Beauté Espace Media’s Beauty Fiesta at Ahmedabad

Have a look at the process for global hair trend Ombré Lakmé Salon launches their first hair collection -- ‘Show Stopping Hair’ Tigi’s European Creative Director Nick Irwin talks about working with the brand and training across the globe.

Schwarzkopf Professional brand ambassador Michael Duenas’ runway show with Betsey Jhonson Paul Mitchell’s celebrates its annual event Chi Hair Skin Body Salon unveils its latest compilation, ‘Neverwhen’.

BEAUTY

New offerings in skin and make-up In and out of Kindom of Dreams shows – Zangoora and Jhumroo New skincare brand in the market – Sara Professional, Get radiant skin with Cheryls O2C2 range, Get hold of ITC Vivel Cell Renew details

Trendspotting 90

Lakmé Bridal Dream Team brings the Gloss look alive at the Lakmé Bridal Masterclass

Dermat Speak 92

Dr Deepali Bhardwaj answers common skin queries

Nails Preview 94

Latest hues out now

Fragrances 96

Smell beautiful with these newest launches

Beauty Events happening across the globe

HAIR

Servilles and Judy Millar’s Servilles Winter 2014 campaign collection Latest in hair care

Focus 42

Experience Indola Extrassence Hair Spa for chemically treated hair

Trendspotting 52

Florida’s Cutting Loose Salon stylists’ presents Bohemian Rhapsody collection

Profiles 54

Preview 78

Colour hair with different brands from L’Oréal, Repair damaged hair with Matrix Biolage Advanced Repairinside, Rejuvenate hair with L’Oréal Professionnel hair spa

Macadamia’s International Creative Director Giannandrea shares his views on life and work

In Focus 98 Retail 104 Portfolio 106

BUSINESS

Business of Anti-ageing products in the country Falguni Nayar on her venture Nykaa. com – its beginning and journey so far California’s top power couples share their secrets to success

Detail For Retail 113

Know how you can effectively retail tools in salon

Conversations 120

Annu Wadhwa, COO, Beauty & Wellness Sector Skill Council shares council's agenda for future

readers' LETTERS

Your anti-ageing issue looked quite interesting. However, I wish there was more to it in terms of market understanding and the possibilities that you guys have been noticing over the years.

— Aashish Soni, owner of a homemade soaps brand, Mumbai

ANTI-AGEING/Fitness

There was so much to read from your write-up on Anti-ageing procedures. I must say that the kind of research that you do everytime is something I apprecaite as a reader.

— Kajal Mehdiratta, Bengaluru

WORKOUT ANTI AGEING YOUR WAY THROUGH

PUT THOSE VISIBLE YEARS BEHIND YOU AS NAWAZ MODI SINGHANIA, OWNER, BODY ART FITNESS STUDIO CHAIN IN MUMBAI DECODES THE MANTRA FOR ANTI AGEING VIA THE FITNESS ROUTE.

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VISUAL EFFECTS OF AGEING

Mother Nature giveth, and Father Time taketh away! Have you noticed that many of your body parts have started moving south? Sadly muscle mass loss can occur in women as young as 25. Here’s the double whammy - the lost muscle is replaced with fat! Additionally, skin sags with age as its elasticity declines.

When sedentary, one ages much faster. When active, one greys and balds at a far slower rate, and generally maintains good health in comparison

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May 2014 ` 100

June 2014 ` 100

MALE

Dominance SUNCARE MEN’S SALON VEY & HOL BEAUTY SUR OLID IDAY AY S TRENDS IN MEN’

STYLE FASHION & LIFE

2014.indd COVER MAY

SPEIVE CIAL EXCLUS

AM 03/05/14 2:16

al Care Choices

THE BEST

WELLNESS GETAWAYS OF INDIA

POND’S MEN DEBUT IN INDIA

1

VIVIENNE MACKINDER Unleashes Intercoiffure S-S 2014 NEW COVER JUNE

2014_Final.indd

Volume was the focal point of this particular style to define fullness and construction of the look. To create volume the best and easy classic technique is, backcombing and the shape of the style. The beauty of this look is that you can wear it as a strong and edgy style or elegant and sophisticated as per the make-up and outfit.

Simple and adaptable for any hairdresser.

— Sushant Raj Anand, Ahmedabad

Chain dress from Falguni n Shane Peacock, Cuffs from Wire Fashion Studio

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August 2014 ` 100

BEAUTY/Preview

TIMELESS ISSUE TIMELESS REPLACES ANTI-AGEING AS THE NEXT BEAUTY MANTRA

DECODING THE HAUTE INDIA INTERNATIONAL JEWELLERY & THE FDCI COUTURE WEEK’14

THE CLASSIQUE COLLECTION

By Vipul Chudasama

Your coverage of Indian International Jewellery Week as well as India Couture Week was simply outstanding. I love the intrinsic beauty of these features. I must congratulate your team, especially the writer and the designer for creating such amazing piece of work.

— Bhubaneshwari Singh, Mumbai

India International Jewellery Week 2014 THE INDIA INTERNATIONAL JEWELLERY WEEK 2014, WHICH TOOK PLACE IN MUMBAI FROM JULY 14-17 2014 HAD A GREAT COLLECTION OF GLITTERING MIND BLOWING JEWELLERY AND SOME FABULOUS CLOTHES. BUT TO MAKE THE TWO CREATIONS COME ALIVE THERE WERE SOME SUPERB HAIR STYLES AND MAKEUP, WHICH WAS CREATED BY TOP ARTISTES MEHRA KOLAH AND KAPIL BHALLA WHO PRESENTED THE TRENDS IN THE FASHION FOR THE HAIR AND MAKEUP. — BY MEHER CASTELINO

W

hile the makeup was kept simple with soft pink or red lips it was the eyes that were heavily made up and given that ultra-glam look. Hair was very elegant with high or low buns as well as some quirky hairstyles to match the jewellery.

AKS JEWELS

A side swept sleek look for the hair gives a sophisticated look while the makeup is soft with pink lips, silver eyeshade ad winged eyeliner to make a stylish impact.

BRIDHICHAND GANSHYAMDAS JEWELLERS

The 1960’s bouffant returns with a side swept front. Fiery red lips are sensuous, while the eyes are heavily lined and lids splashed with brown eye shadow. Cheeks are blushing with pink tones for a glamorous look.

DIPTI AMISHA

A high back combed crown with cascades of curls flowing down gives a regal look. Soft peach lipstick, heavy smoky eyes with highlights on the brow complete the picture which speaks of elegance and style.

FARAH KHAN

Simple stunning with flowing curls as the sides are pinned up for style. Bright red lips, a hint of eyeliner, for the upper and lower lids gives the woman the right touch of stunning style and sophistication

GITANJALI GEMS

The bridal look starts with centre parted hair that ends in a flowing entwined plait that is just the right hairstyle to take the Saat pheras. Soft pink lips, smudgy brown eye shadow and eye liner only for the upper lids completes the picture.

COVER AUG 2014 Final Selected.indd

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GUTTER CREDITS

THE BIGGEST

The cover feature on Classique collection was simply amazing, showcasing such wearable hairdos. The artistic brilliance was there to see. Do carry such features in future also.

EXCLUSIVE

JOHN ABRAHAM On Person

Advertorial

GLOBAL

NEWS now QUICK UPDATES ON WHAT’S HAPPENING IN THE WORLD OF BEAUTY

EL COMPANIES REPORTS STRONG Q4

The Estée Lauder Companies Inc. has posted strong performance during its fourth quarter and scal year that ended June 30, 2014. The Company recorded net sales worth $10.97 billion, witnessing an 8 per cent increase compared to the $10.18 billion same period previous year. In the Asia-pacic region, annual net sales increased by 5 per cent to touch $2.23 billion, with a reported increase in every operating country, especially China, Japan, Hongkong and Singapore except for Korea.

The company expects to reach 3 to 4 per cent of growth rate for the global prestige beauty industry in the next scal year, with the brand laying special focus of innovative product launches, in fastest growing countries and channels.

L’ORÉAL USA BECOMES FIRST COMPANY IN THE US TO RECEIVE EDGE GENDER EQUALITY CERTIFICATION

L’Oréal USA is the rst company in the US to be certied with the EDGE (Economic Dividends for Gender Equality) global standard for workplace gender equality, the company announced today in honour of Women’s Equality Day. The EDGE assessment is the only business certication for gender equality in the workplace that is universally applicable across industries and countries.

For the past six months, L’Oréal USA has been participating in EDGE’s certication process, which includes a comprehensive review of the company’s gender policies and practices and a deep analysis of gender data across the entire U.S. workforce of 10,000 employees. As part of the evaluation, L’Oréal surveyed more than 3,000 employees on gender equality as it pertains to recruitment and promotion, leadership training and mentorship, exible work, company culture and equal pay for equivalent work.

Since its launch at the World Economic Forum in January 2011, more than 60 companies in 29 countries use the EDGE assessment methodology and certication process to create an optimal, balanced workplace for men and women. The methodology and standard enables a company to accurately assess how it performs both at a country and a global level. The EDGE Certication was granted to L’Oreal USA after an independent verication of the ndings by a third-party auditor.

MARY KAY INSPIRES RUNWAY READY LOOKS

As the ofcial beauty sponsor of season 13 of Lifetime’s Emmy®-nominated hit series, Project Runway, celebrity make-up artists will exclusively use Mary Kay® products on the show as aspiring designers compete for fashion’s top spot.

The iconic beauty company will take center stage as a new group of up-andcoming designers nish their runway looks in the Mary Kay Color Design Studio in every episode.

“The sheer star power of Project Runway allows us to showcase our irresistible beauty products to a national audience through integrated marketing and neverbefore-seen Mary Kay commercials,” said Sara Friedman, Vice President of U.S. Marketing for Mary Kay Inc. “This is the perfect platform to engage Mary Kay’s independent sales force and generate excitement around the show as they help their customers create runway ready looks at home.

Our own global makeup artist, Luis Casco, appears on the show and in vignettes to encourage Mary Kay brand lovers to use runway trends in their own way.”

Though this is Mary Kay’s rst sponsorship of the agship series, Project Runway, but the company also served as the ofcial beauty sponsor of Project Runway All Stars Season 3 in 2013 and will continue the partnership for Project Runway All Stars Season 4 airing later this year.

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KARDASHIAN SISTERS’ FORAYS INTO HAIR CARE AND STYLING

Kourtney Kardashian, Kim Kardashian West, Khloe Kardashian and renowned hair care company, Farouk Systems, Inc., launched Kardashian Beauty, a complete line that will feature professional, salon quality hair styling products, tools and chic accessories at an approachable price point. The Kardashian Beauty line will debut in Spring 2015.

The Kardashian Beauty products will include high performance, innovative ingredients designed to create styles for signature Kardashian looks whether they be casual and bohemian or red carpet inspired.

For Trade Enquiries : Farah Meezan ( Business Development Manager ) +91 85530 28053 / +91 88927 19457

INDIA

BREAKING NEWS NATURALS PARTNERS WITH GODREJ GOOD & GREEN TO SET UP BEAUTY TRAINING ACADEMY

With the aim to set up the largest beauty & salon training academy in Veena Kumaravel and CK Kumaravel, Founders Naturals with Kayomarz D the country Naturals hair and beauty Dotiwalla, AVP, Good & Green salon partnered with Godrej Good & Green. Through this collaboration, Naturals and Godrej Industries together will train 50,000 individuals, over the next four years. They will also set up satellite academies over the next 12 to 24 months, across India.

Keeping in mind their aligned objectives to generate skilled and trained professionals in the beauty and salon industry, Naturals looks to achieve its goal to provide 50,000 job opportunities by 2018. Naturals endeavours to launch 3000 salons by 2018 while by 2020, the Godrej Good & Green plans to train 1 million youth in skills that will enhance their income earning potential. This new venture will act as a catalyst in the journey for both the organizations.

C.K. Kumaravel, CEO & Co-Founder, Naturals said, “When we entered into the salon industry back in 2000, the biggest challenge that we came across was the unavailability of trained beauty and hair professionals and unfortunately even today we see a gap. I believe that our partnership with Godrej will not only help us to achieve our goals but will also benet the industry demand for professional talent” The association between Naturals and Godrej Industries began 1.5 years ago with the salon chain playing a critical role in placing graduates of Godrej’s beautician and hair care training program – SALONi. SALONi is one among the several employability training programs that fall under Godrej Good & Green, the Godrej Group’s strategic CSR and environmental sustainability platform. Till date, 17541 women and girls have been trained through SALONi beauty skills across the country.

Kayomarz D Dotiwalla, Associate VP, Good & Green, Godrej Consumer Products Limited on this occasion added, “Together with Naturals we hope to reach our goal to train and equip youth with skills that will enhance their income earning potential in the salon industry”.

In the coming months Godrej SALONi will become the knowledge partner for Natural Academy, in association with DB-Tech, where an estimated number of 4,000 girls will be trained and placed within the Naturals network of salons.

BERINA FORAYS INTO HAIR CARE TOOLS MARKET

Haircare and hair colour brand Berina has entered into hair care tools with Berina 360 degree Hair Care Tools. The new range includes hair dryer, ceramic curling rod and hair straightener which provide solution to hair from its caring to styling to fashion with no damage at all.

The Hair Dryer features a professional AC motor and engine creating a powerful airow to dry hair quickly and comes with two speed setting control that allows one to select desirable speed. The Professional Cermic Curling Iron heats up fast and easy to use. One just needs to clip it at the end of hair and twist.

Curl guides automatically direct hair onto the 3/4inch barrel for even heat distribution. Berina Professional Hair Straightener smoothens even extremely curly hair. It heats up quick duration of 30 seconds, thereby saving time and effort.

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HUL ANNOUNCES KEY APPOINTMENTS

Hindustan Unilever Limited (HUL) announced key changes in the Management Committee of the Company. Subject to Unilever Indonesia’s external board approval, Hemant Bakshi, currently Executive Director – Home and Personal Care, will be appointed as Executive Vice President (EVP) of Unilever Indonesia.

The Home and Personal Care (HPC) business will now be organised into Home Care and Personal Care Businesses in India. Samir Singh, currently Global Brand Vice President Lifebuoy and Vice President Personal Care Lead, South Asia Cluster, Unilever, will be appointed as Executive Director – Personal Care, HUL and Ms Priya Nair, currently Vice President - Laundry, HUL, will be appointed as Executive Director – Home Care. Both Priya and Samir will be part of the Management Committee of HUL and their appointments are effective October 1, 2014.

TIGI BED HEAD FOXY CURLS CONTOUR CREME WINS AT VOGUE BEAUTY AWARDS 2014

TIGI Bed Head won another award at the Vogue Beauty Awards ceremony held in Mumbai. TIGI Bed Head Foxy Curls Contour Creme was chosen as the winner under the ‘Best of Hairstyling – Dener for Curly Hair’ category this year. This is the second consecutive time that TIGI Bed Head has been recognized at Vogue Beauty Awards; the Urban Antidotes 3 Resurrection Conditioner won last year.

TIGI Bed Head Foxy Curls Contour Cream control curls and ghts the frizz.

It encourages and supports curls whilst resisting humidity, so hair is left sleek, smooth and frizz free.

BOYZ I 2 I MEN STYLING AT

IT’S BEST

VOLUME 01, 2014

BOYZ I 2I MEN VOLUME 01, 2014

A collection of men’s hair styling collections by the best in the world Over 100 pages of mind blowing styles Salon Consumer friendly looks Product Guide & More

BOOK YOUR COPY

! ! ! !

W O N WORTH `1500

BY BEAUTÉ ESPACE MEDIA

INDIA

B:BLUNT LAUNCHES HAIR CARE AND STYLING PRODUCTS

Famous salon chain B:blunt has entered hair product category with the launch of B System. The products ranges are divided into three categories Prep, Style and Transform. The Prep includes various shampoo, conditioners and dry shampoos for different hair types. The style comprise of all kinds of styling products such as gels, leave-in creams, sprays, hair dryers, straighteners, and brushes amongst others lastly the Transform range has innovative transformation products like temporary hair colour, hair extensions for fringe, crown to create volume, ponytail hair extension and many more.

WAHL UNVEILED ITS ‘ALL IN ONE SHAVER & TRIMMER’ AT THE WAHL MANDATE MALE MODEL HUNT 2014 WAHL launched its latest product – the ‘All in One Shaver & Trimmer’ with Lithium Ion technology at the WAHL Mandate Male Model Hunt 2014. The model hunt saw several prominent faces like Nawazuddin Siddiqui, Suniel Shetty, Vijender Singh, Shibani Kashyap among others. The coveted title of Mr Mandate was won by Ubaid Shah. He also won the title for WAHL’s Most Well Groomed Man. Rohit Sood, MD-WAHL says, “This is a perfect platform for unveiling our product. The modeling industry understands the need for efcient and hassle free grooming and we are glad to provide them with one of our best products - the ‘All in One Shaver & Trimmer’.”

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THE LEISURE SPA INKS DEAL WITH PVR BLUO

The Leisure Spa, promoted by East India Wellness Group inked an MOU with PVR Bluo, a premium sports club across premium shopping malls to open express Spa inside Bluo lounge. The treatment offered at the spa includes neck back relaxation, foot reexology, hand massage etc.

Susant Rout, MD of East India Wellness Group said, “We are pleased to sign the Mou with PVR Entertainment Ltd, a renowned brand in entertainment ‎and hospitality industry. It is a step towards exploring growth opportunities in hospitality sector on pan India basis.”

The new outlets have been opened in Ambience Mall Gurgaon, Ellante Mall Chandigarh‎ and Phoenix Market City, Pune. The company plans to open next outlets at Orion mall, Bangalore and Phoenix Market City, Bangalore.

PHILIPS INDIA ROPES IN ALIA BHATT AS BRAND AMBASSADOR BEAUTY RANGE

Philips India named Alia Bhatt as the brand ambassador for its Beauty business, which offers a wide range ADA Ratnam, President, Consumer Lifestyle, Philips, Alia Bhatt and Anurita Chopra, Director of hair appliances and a variety of Marketing, Personal Care, Philips India depilation devices. As the brand ambassador, Alia Bhatt will help take the style revolution that Philips India has started among the new age Indian women to the next level. She will also play a pivotal role in the brand and product communication across media platforms.

Alia Bhatt will start by endorsing Philips Kerashine range, the only range of hair appliances in India to offer the goodness of Keratin in electrical styling gadgets. The latest product that the star launched is the Kerashine ‘AirStraightener’ that is designed to give naturally straight and smooth hair.

Following this announcement, Philips India will also run an extensive 360 degree marketing campaign with Alia Bhatt to introduce this hairstyling gadget.

The campaign will start with an interesting TVC featuring Alia that is scheduled to go on air in mid- August.

DR DEEPALI BHARDWAJ RECEIVED CHIKITSA RATAN AWARD 2014

Renowned dermatologist Dr Deepali Bhardwaj has been awarded Chikitsa Ratan Award 2014 for outstanding performance at 65th International Conference on Environment Conservation & Overall Development. Lion Sandeep Goel President Lions Club Delhi Veg presented the momentos to Dr Deepali Bhardwaj.

The event was organised by Lions

Club Delhi Veg in association with Vishwa Mitra Parivar supported by Vrinda eco garden Ltd. Lion Gaurav Gupta (President Rajasthani Academy) and Convenor of the program welcomed the guests with the colourfull Rajasthani clothes.

A TRIBUTE

BKS IYENGAR THE GRAND OLD MAN OF YOGA BKS IYENGAR, THE FOUNDER OF IYENGAR YOGA, WHO CHANGED THE WAY WORLD SAW AND PRACTISED YOGA, PASSED AWAY RECENTLY AT 96.

BEAUTÉ ESPACE PAYS TRIBUTE TO THIS GREAT YOGI.

H

e is one of the world’s best known yoga gurus who helped spread the Indian discipline across the globe and created a scientific system of performing yoga. Credited with some breakthrough ideas, Iyengar always opined that anyone can do yoga and believed that more than anything else, it was a way of life that was as much for the ageing and sick as for the young and healthy. His class was full of people who complained of having imperfect bodies, gasping to reach their toes as well as agile youngsters who would perform the various forms with ease. Also known as the grand old man of yoga, he would perform a 30-minute head stands even in his 90’s.

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EARLY LIFE: Born into a poor rural family in Bellur, Karnataka, Iyengar began his life as a sickly child suffering from malaria, typhoid and tuberculosis till his teens. In one of his interviews, he was quoted as saying, «I was like a parasite and would play one day and spend the next seven in bed. I asked myself if such a life was worth living.» It won’t be a wrong observation to say that the famed yoga guru found inspiration from within the family as his brother-in-law, Tirumalai Krishnamacharya, also called the father of modern yoga, was already a renowned name. Krishnamcharya invited Iyengar as a young boy to his Yoga Shala at the Mysore Palace, which was meant to be exclusively for royals.

THE JOURNEY: He came to Pune in 1937 and in 1975 set up his own ‹Yogavidya› institute. He also authored close to 14 books on yoga techniques, popularly known as ‹Iyengar Yoga›, which were translated into 17 languages, including ‹Light on Yoga›, ‹Light on Pranayama›, and ‹Light on the Yoga Sutras of Patanjali›. His book, ‹Light on Yoga›, published in 1966, is considered a yoga bible.

He was awarded the Padma Vibhushan, the second-highest civilian honour bestowed by the Indian government in the year 2014. He also made an entry into the Oxford dictionary against his name and was named by Time magazine in its list of 100 most influential people. His influence not just managed to get the western world rolling all over, but existed quite evidently in China as well, where «Guruji» had a huge fan following, and even got a stamp in his honour.

In 1952, an extremely crucial and detailed three-and-a-half-hour meeting with violin maestro Yehudi Menuhin proved pivotal in introducing the western world to the Yoga guru. His list of fans includes some of the most revered names world over like actor Annette Bening, fashion designer Donna Karan, writer Aldous Huxley, American businesswoman Martha Stewart and actor Michael Richards, who played Cosmo Kramer in the American television show Seinfeld, besides several followers in India, including the eminent socialist leader Jayprakash Narayan, famous philosopher J Krishnamurti.

Elizabeth Kadetsky had once said in an interview, “In an Iyengar class the level of language is so articulate and smart. In that way Iyengar has affected the world of yoga by giving it a level of serious professionalism and discipline.”

«Generations will remember Shri BKS Iyengar as a fine Guru, scholar & a stalwart who brought Yoga into the lives of many across the world,» Narendra Modi, Prime Minister of India wrote in one of his tweets.

Noted Indian industrialist Rajiv Bajaj was quoted by a leading publication as saying that Iyengar was not just a yogacharya, but he was a ‘life guru’ who always imparted security and comfort to his disciples with a smiling face.

NEW ENTRANT/Conversations

Unilever Raises the Bar with Tresemme

REJUVENATION LINE Salonisation a Major Trend

TRESEMME RECENTLY LAUNCHED A LINE OF PRODUCTS THAT SEEK TO BRING HAIR SPA ROUTINE TO THE COMFORT OF HOMES- THE TRESEMME REJUVENATION HAIR SPA RANGE. THE SHAMPOO AND CONDITIONER ARE POSITIONED TO HELP WOMEN DE-STRESS AFTER GOING THROUGH THE RIGMAROLE OF DAILY STRESS, & POLLUTION. THE SHAMPOO AND THE FIRST OF ITS KIND BY TRESEMME, A MASSAGABLE CONDITIONER, TAKES THE ENTIRE EXPERIENCE A NOTCH UP.

B

eauty Launchpad India caught up with Srirup Mitra, General Manager, Hair Care, Hindustan Unilever Limited to get some insights into the general direction of the hair category at Unilever.

So tell us about the new range of Tresemme?

TRESemmé is dedicated to bringing professional salon like transformation through innovations for women right in the comfort of their home. Our latest offering, the TRESemmé Rejuvenation Hair Spa range promises to help women take a break from their stressful life, pamper & indulge themselves with a refreshing experience that they always desired

Tracking your latest launches at Dove (serums & oils) and now Tresemme, is Care the latest tendency and trend you will take up?

Our intent is to be able to cater to the widest possible need states that exist in the market today. If we don’t do it in India, which company will, given the kind of brands that we have. Its more of leveraging our brands to cater to the maximum number of need states that are there rather than moving in one direction of care etc.

SO how our the four brands categorized amongst themselves,

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catering towards a particular SEC or something else?

Brands cut across SECs. There are pack offerings, variable sizes for each brand as well. They all stand for a particular need in the consumer’s mind. It isn’t really SEC dependant as such. So Dove is positioned as one for repairing damage better than anything else can, Tresemme is bringing salon style into their homes and Sunsilk allows the girl next door to get her hair the way she wants it. So its all need based essentially, and therefore you see SKUs that vary from sachets to bottles for each of these.

At Tresemme, do we next see launch of its styling line?

Getting the styling products into the market is definitely on the radar but we are not sure whether the next innovative launch will be around styling yet.

What would be the market share for each of these brands?

As Unilever we talk to almost 70% of India with the four brands in the hair category. SO at some point during a year all these brands have a touch point with those kind of numbers- I am not exactly quoting a market share here.

Given that Men is a growing segment for brands, what’s your take on it?

Men- it’s one of those opportunities we are considering at this point of time – we

have done something with men with CLEAR a little while back and we are still in the process of figuring out what it takes to talk to men uniquely and address that properly. Again, very much on our radar.

Given that more and more brands (read-retail) are taking the salon route, endorsement by hairdressers are increasingly happening etc. including your own, will that intensify in the future?

Salonisation is a big trend in a business like haircare and so yes since that’s what consumers want and need, it’s our job to provide it to them. Our brands almost democratize these salon benefits to Indian consumers!

RETAIL ROUND UP

L’OCCITANE OPENS FIRST STANDALONE STORE IN BENGALURU

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’Occitane En Provence, World’s Leading French Natural Skincare and Beauty Brand Launches its first Standalone Location in Bengaluru at UB City.

The 150 square feet store interior takes its inspiration from the captivating colours, scents and traditions of Provence, the origin of the brand. The brand already has its stores in metropolitan cities like Delhi, Pune, Mumbai and Bengaluru, but in order to consolidate their position in the market, it plans to open few more selective locations in these cities this year.

Overal the brand has 10 stand-alone stores and six department stores in the country, present in the cities of Mumbai, Delhi, Bangalore, Hyderabad, Pune, Chandigarh, and Kolkata.

IRIS AROMA BOUTIQUE LAUNCHES NEW STORE IN CHENNAI’S CITY CENTRE MALL

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ipple Fragrances has opened a new store at City Centre Mall in Chennai.

The store retails a wide array of home fragrance products, including scented candles, fragrant vaporisers, reed diffusers, exotic essential oils, amphoras, colourful potpourris, pillow misters and fragrance accessories, priced between `50 to `5000. IRIS Aroma Boutique is India’s first complete home fragrance store.

The brand provides gifting solutions to corporate and ambience creation solutions to premium hotels.

KOLKATA’S SALT LAKE AREA GETS A NEW STYLING DESTINATION

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lamazon Spa opened its doors for Kolkata customers by launching its first unit at AMP Vaisaakkhi Mall, SaltLake. The recently launched 540 square feet store is the first salon opened by Krishna Banerjee.

Going along with the eco-friendly theme, the interiors of the space has been done in white and green. It has five cutting stations, one shampoo and pedicure station and a separate area for make-up and facial. Glamazon Spa only uses eco-friendly brands which includes Paul Mitchell, Babor, Just Herbs, Forest Essentials and Rica.

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EPIQUE SKIN CARE LAUNCHES FLAGSHIP STORE IN NEW DELHI

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pique range of premium skin care unveiled one of its kind flagship store at Ambience Mall, Vasant Kunj, New Delhi. Along with the store, the brand has launched its super-premium mature skincare range for women above 30. Combining the best of science and nature this skincare range is packed with ‘Phyto-Concentrates’ developed

by EpiqueLabs in Switzerland keeping in mind the need for mature skin.

The Epique flagship brand store has been designed keeping in mind the refined, minimalist aesthetic sensibilities of the target consumer.

The store through its design helps the

consumer discover the unique world of Epique where science and nature blend into one through the use of advanced technology.

Epique’s skincare experts at the retail outlets are specifically trained to understand the needs of customers with mature skin and suggest suitable products accordingly. At the flagship brand store specific products are recommended to customers on the basis of advanced skincare analysis undertaken using highly specialized skin testing technology.

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RETAIL ROUND UP

LOOKS SALON OPENS AT SHANTI VIHAR

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orth India’s leading salon chain Looks Unisex Salon owned by Sanjay Dutta has added another outlet at Shanti Vihar, New Delhi. The salon is spread across 2,500 square feet area and equipped with 14 cutting stations, four shampoo stations, five mani/ pedi stations, three beauty rooms out of which one is a make-up room, along with a special zone with two cutting stations, one shampoo and pedicure station.

The interiors of the salon is in grey, white and beige combination.

The reception area is made up of black and beige stone. It has state- of-the-art workstations with LED TV. The roof of cutting area has openness with black colour and steel structure with spot lights to give perfect cutting environment.

The beauty rooms have infrastructure for body services, out of three rooms two has shower facilities along with consultation zone to discuss about hair colour and other services. The make-up area has a capacity to serve three clients simultaneously.

Looks salon plan to open 48 doors by the end of the year.

TONI&GUY EXPANDS IN CHENNAI

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n order to spread its wings acroos the country, well known salon chain Toni&Guy that has remained at the forefront of the hairdressing industry, pioneering the professional hairdresser and exceeding all industry standards, has launched its seventh salon in Chennai, spread over an area of 1,500 square feet. It has over 420 salons in 42 countries worldwide, employing over 5000 people in the UK and a further 2000+ employees across the world. The Master Franchise of Toni&Guy for South India, West Bengal and Orrisa is owned

by Paulsons Beauty & Fashion Pvt Ltd.

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CLUB SALON LAUNCHES ITS THIRD OUTLET IN KOLKATA

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lub Salon brand that was created in 2012, launched its third outlet recently at Alipore, Kolkata. Promoted by Aninda Banerjee, managing director of Enkon, the 1,700 square feet salon is uniquely designed and complete with Italian furniture.

It has been designed at par with International standards that includes top of the art architecture, ambience, palatial mirrors featuring high ceiling concept. With huge and lavish cutting area, luxurious pedi-spa and back wash zone, spacious facial rooms, the luxurious salon which also includes shower area and elaborate make-up zone. Soon it will also sport a nail lounge. The new salon also comprise of Kérastase Hair and Scalp institute. Banerjee added, “We are conveniently priced. We have international brands like Kérastase, L’Oréal Luxury Range Rituals, internationally acclaimed skin care brands like Ageloc, Dermal zone to name a few.”

Club Salon has highly trained therapists, make-up artists and stylists.

Banerjee further shared that, “We have equally strong training regime and follow strict Standard Operating Procedures. We are a very structured company and have systems and processes in place to track services, clients, experience levels, standards of operations, which are very important these days.”

The company has ambitious expansion plans and targets a good number of salons and an academy by March 2016. It is opening its fourth outlet in September 2014. Moreover, Club Salon has come up with Club Salon Classic to cater mass premium business segment, with a view to bring a change in the salon service and experience in the mass premium category and speak more of authentic and professional standards of operation.

NYKAA.COM GOES OFFLINE WITH ITS FIRST STORE

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ykaa.com has gone beyond the online space and launched Nykaa Luxe Store at T3 Domestic Departure, Indira Gandhi International Airport, New Delhi. The retail outlet stores 13 premium fragrances brands and skincare products from renowned brands. Apart from retailing, the store offers virtual makeover through touch screen TVs. The customer can experience virtual makeover and purchase the products and get them delivered to their homes.

KANIKA TANGRI CELEBRATES OPENING OF SPALON

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ake-up artist Kanika Tangri extends her Beauty Studio to Bodyspa, Steam Bath, Infra-Red Sauna with the launch of her new venture Spalon at Lajpat Nagar, New Delhi. She further plans to extend in Delhi & NCR. The beauty studio is at the upper ground floor for the last two years and covers an area of 900 square feet. And the new space has been opened at the basement that covers an area of 925

square feet.

It is equipped with all modern facilities with state-of-art architecture.

The interiors have been design by Kanika herself with assistance of her father.

RETAIL ROUND UP

NIRAAMAYA RETREATS TO LAUNCH ANOTHER CENTRE

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iraamaya Retreats, known for offering perfected hospitality along with wellness delivering bespoke experiences, is all set for the launch of their yet another centre in Kumarakon, Kerala by December 2015. The new retreat is set to brimg forth an eclectic mix of nature colours, patterns in scale and style, in order to reflect and celebrate the heritage of the area. A unique blend of contemporary and traditional Kerala architecture is being worked to enhance the sensory experiences in the rooms. The designs of the spa are conceived to rejuvenate and revitalise, while the therapists are being trained to take guests on an exhilarating sensory journey through many forms of holistic healing and wellbeing for enhancement and advancement of the senses. Their uniqueness will lie

LAUNCH OF THAI SPA- THE PRAVADA IN KOLKATA

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aving launched recently in Dum Dum, Kolkata, The Pravada is divided into three main sections — salon, spa and the skin clinic. “The facility is spread across 1,500 square feet area and boast the presence of International experts from Thailand in its team of therapists. The skin clinic is equipped to give out latest technology in services, including Botox healers, which is becoming extremely popular in the city,” said Satish Jariwal, owner, The Pravada in an exclusive with Beauty Launchpad India. Being a skin cosmetologists himself, Jariwal contributes towards the skin clinic at the facility with his profound expertise along with an in-house dermatologist.

Commenting on the expansion of the brand across the city and country, Jariwal

KAYA EXPANDS IN BENGALURU

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in the quest for perfectly balancing the body, mind and soul.

The existing Niraamaya retreats are located in two places, The Cardamom Club in Thekkady and Suryaa Samudra in Kovalam, Kerela.

said, “We will soon be launching our facility at the Park Street, New Alipore and other premium locations of Kolkata, approximately within a month’s time and will further expand to Orissa and Siliguri within the next six months. Though the outlets at the Park Street and New Alipur will be of a different format, inclusive of only a spa and skin clinic and will be named-Spa Namha.”

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aya Skin Clinic, the pioneers in specialised skincare services, have expanded their presence across Bengaluru with the inauguration of their tenth clinic in the city. The new clinic, strategically located at Hosur Sarjapur Road Layout (HSR Layout), an IT corridor between two large IT centers – the Electronic city and Whitefield, was unveiled

by South Indian actress Parvathi Nair. Announcing the launch of the clinic, Arvind RP, head marketing, Kaya Skin Clinic said, “It gives us immense pleasure and a great sense of accomplishment to launch the tenth clinic in Bengaluru. The Bengaluru

OPEN GYMS SOON TO MAKE WAY IN SOUTH DELHI PARKS

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rioritising fitness as a way of living, the South Delhi Municipal Corporation (SDMC) recently passed a resolution in its standing committee meeting to establish, ‘Open Gyms’ in every ward as a pilot project.

People living in South Delhi will now be able to access these ‘Open Gyms’ in their neighbourhood parks maintained by civic bodies. The SDMC took the cue from the ‘Go Green, Open Gym project of the New Delhi Municipal Council (NDMC) in parks such as Lodhi Garden and Nehru Park. The NDMC is running such gyms in 30 parks. These gyms are built over an area of 1,000 square metres in an open space. With 12 apparatus, the cost of the gyms is `6 lakh. “The most pleasant thing is that there is no need of any roof or room and even electricity,” said Radhey Shyam Sharma, a South Delhi councillor, at the announcement. market has seen tremendous growth over the years. We have received an overwhelming response from our clientele in the city and with this new clinic we aim to make our expertise more accessible to a working population.”

With the addition of the new clinic in Bengaluru, Kaya’s skin care solutions will now be available at 87 clinics across 26 cities in India.

CREATING THE

BEST

SALONS IN

INDIA

INDIA

CANADA

USA

Showroom: 3, Stanford Plaza, Oshwara Link Road, Andheri (W), Mumbai-400 053 Tel. (off): 91-22-2674 4047/48 Fax: 91-2226744050 E-mail: beautyshapecorp@gmail.com

RETAIL ROUND UP

AAMOD RESORTS LAUNCHES NEW PROPERTY

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fter the successful launches of luxury resorts in Narkanda (Shimla District) and Bhimtal (Nainital District), Aamod Resorts recently expanded its roots to out-of town exotic locations with the launch of a 38 room resort near Sariska Tiger Reserve (Alwar District), Rajasthan.

Set amidst a rural setting with a backdrop of the Aravali mountains, Alwar Bagh by Aamod is a tailored experience for those who want to unplug, unwind and rejuvenate.

Spread over a lavish 5-acres of green, the resort also houses a spa to give its clients a complete wellbeing experience, while offering several services like body therapies, hand and foot care

SPA BY L’OCCITANE DEBUTS IN THE NATIONAL CAPITAL REGION

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NYA, Gurgaon recently announced the opening of Delhi NCR’s first Amaltas Spa by L’OCCITANE in collaboration with L’OCCITANE, a wellrecognised French beauty and wellness brand. Sanghvi Holdings, manages the L’Occitane brand in India and has exclusive rights to develop its branded spas in the country.

The hotel spa has four indoor treatment rooms, each with private steam and shower chambers. There are also two spacious couples’ suites. “The Anya experience is all about it being unique and we are thrilled to be the first home for the L’Occitane spa in the NCR,” said Marcel Vadera, director of Anya Hotels and Resorts. “This is an exclusive haven of Provençal relaxation and rejuvenation.”

Darpan Sanghvi, managing director of Sanghvi Holdings, while commenting

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and face vitality and body polishes by experts. The location of the resort greatly enhances the effectivity of the wellness programs. The ambience is perfect for those who want to focus on their health and well-being.

Commenting on the launch, Gaurav Jain, managing director, Aamod Resorts said, “This property is not merely a commercial expansion but also an extension of the Aamod experience. This endeavour takes our unique service design to a historic destination. Alwar Bagh by Aamod is an ideal getaway from NCR.”

on the launch said, “Life in Gurgaon is fast-paced and there is a great demand for rejuvenation facilities. It is time that both residents and business travellers experience the revitalisation and Mediterranean art de vivre and traditional Provençal techniques.”

“The spa activity is complementary to our retail activity, which is already strong in Delhi – with three standalone stores in Khan Market, Select City Walk and DLF Promenade – where everyone can experience the full range of our products,” said Gilles Moutounet, head of L’Occitane in India. “There has been a growing demand for the brand since we started five years ago. The opening of Amaltas Spa by L’Occitane at Anya, Gurgaon, comes at a perfect time since many customers are already familiar with the brand and will now be happy to experience the full benefits of traditional therapies fused with L’Occitane ingredients.”

ITC HOTELS’ GRAND BHARAT RESORT TO DEBUT IN OCTOBER

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ndian luxury hotel group ITC Hotels is all set to launch its first five-star leisure retreat in Manesar near Delhi, India, on 1 October including a 27-hole Jack Nicklausdesigned golf course and an ITC Hotels signature ‘Kaya Kalp - The Royal Spa’.

The 104-suite resort, located in 300 acres of land within the Aravali mountain range is 40 minutes away from Delhi.

Kaya Kalp, the wellness facility has nine treatment rooms dedicated to achieve revitalisation: an Ayurveda suite, seven therapy rooms and a couples’ suite. In addition to traditional therapies, the spa will also offer medicinal healing, detoxification programmes and yoga regimes from the Bihar School of Yoga.

There will also be a 130 sq mt (1,400 sq ft) fitness centre offering classes such as pilates and aerobics.

ITC Hotels has designed and built this property in line with its strict sustainable ‘Responsible Luxury’ vision. Water conservation facilities, on-site recycling plants and energy-efficient lighting is being installed.

The company is set to expand its portfolio with a second resort, The ITC Vilasa, due to open in mid 2015. Located 25 km away from south Chennai, this resort will overlook the Bay of Bengal and will be the ITC Hotels’ first beach resort and spa. It plans a further four hotels to open before 2018 – expanding ITC Hotels’ portfolio from 10 to 16 properties. ITC’s first property outside India is schedule to open in 2018 in Sri Lanka’s capital, Colombo.

HAIR

PORTFOLIO

SERVILLES + JUDY MILLAR

SERVILLES WINTER

2014 CAMPAIGN Servilles continue their love affair with colour and texture, by collaborating this season with globally-celebrated New Zealand painter Judy Millar.

Credits Hair: The Servilles Creative Team Make-up: Kath Gould Photography: Andrew O’Toole Styling: Dan Ahwa

Models: Amanda, Izzy, Evan & Laura from 62 Models and Talent, Liv & Amberley from Red Eleven Management.

Servilles Winter 14 campaign brings art and hair together.

Bold hair styles referencing pop icons and experimenting with new ideas, are photographed against Judy Millars large scale works, unmistakably colourful and with brave, almost swooping brush strokes. Paul says “We wanted the hair to appear very raw.

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BEAUTY/Preview

One hairstyle was looking too nice, so we puffed colour onto it through a straw to mess it up. The paintings went so well with the techniques we used, there was a real raw-ness to the whole thing. Lots of hairdressers like the refined look, but that’s just not us”.

The campaign celebrates the need to create something new, to keep pushing the boundaries and finding new ways of working inside both a hair salon and an artist’s studio respectively.

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HAIR /Preview

Paul Mitchell THE MASQUE is a cutting

edge, advanced, intense treatment with ingredients from science and nature, including essential fatty acids, natural oils, in powerful conditioning agents and aquatic marine pow materials, acting as tools to enhance elasticity that provides strength and moisture to the hair, damaged by chemical processes.

MRP: On request

Moroccanoil HYDRATING SHAMPOO & CONDITIONER are specially

designed to help prevent dryness and dehydration, by maintaining hair’s elasticity and keeping strands looking healthy, smooth and shiny. The nd products are infused with antioxidant argan oil and n replenishing nutrients, which are rich in Vitamin A, E, and Red Algae, that helps combat free radicals, retains moisture and Matrix leaves hair more manageable and easier to style.

BIOLAGE MRP: On ADVANCED request REPAIRINSIDE is an advanced professional solution to tackle hair damage. It brings together the goodness of nature with Soya Oil and the power of molecular science with Arginine, both of which presents their properties in reconstructing damaged protein from inside and restore cuticle shield from outside the hair.

The range consists of a shampoo, THIS MONTH’S conditioner and leave-in SMARTEST HAIR TRESemmé cream. MRP: `380 onwards ESSENTIALS HAIR SPA

DE

NOVO

REJUVENATION

range includes a shampoo and a massageable conditioner. While the shampoo cleanses hair, leaving them freshly scented, the massageable conditioner, comes infused with hydrating marine mineral complex that helps soothe the scalp. The vitamins along with conditioning actives protect hair from external traumas, and the Helianthus Annus seed oil provides deep nourishment. MRP: `180 onwards

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Indola INNOVA SMOOTH SERUM

claims to offer a sleek, shiny finish to the frizzy hair, making them smooth, manageable and damage free. Natural ural Macadamia nut oil helps in softening the hair and also shields from damage due to humidity. dity.

The leave-in formula in this non-sticky ky serum blends well with hair and provides long-lasting gloss.

MRP: `399 for 100ml

Innisfree CAMELLIA HAIR LOTION

provides intense treatment to breaking hair and works wonders on irritated scalps or hair that’s thinning.

Its natural ingredients rejuvenates the scalp and the hair while making them shiny and soft as a feather. MRP: `500 for 230ml

Iraya NEELBHRINGADI TAILA claims to give abundant

lustrous to hair making them dandrufffree. It contains ingredients like indigo, brahmi, bhringaraj and other precious herbs processed in coconut oil, which help in maintaining healthy locks. MRP: `495 for 100ml

Berina SUPER SILKY HAIR SERUM contains Jojoba

oil which deeply nourishes hair and helps in controlling frizz, thus preventing split ends. The formula further helps hair to become healthy, silky and shiny, as it also prevents and protects them from dryness after any chemical treatment. MRP: `280 for 100ml b eauty l aun chpad | 09.14

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HAIR /Focus

Protection to the core Indola Extrassence Hair Spa’

FROM DEEP NOURISHMENT TO CLEANSING, INTENSIVE TREATMENT HEALING FROM THE ROOTS TILL THE TIP, INDOLA’S EXTRASSENCE HAIR SPA PROVIDES AN EFFECTIVE SOLUTION TO MAINTAIN THE BEAUTY OF YOUR CHEMICALLY TREATED TRESSES LIKE NEVER BEFORE.

I

ndola has introduced ‘Extrassence Hair Spa’, for chemically treated hair, comprising of shampoos and creams. This new range of hair spa is a one-stop solution which gives a complete hair spa experience, restoring the shine and natural bounce.

The Extrassence Hair Spa relieves your hair of damages caused by excess colouration, bleaching or perming. The Hydrolyzed Silk formula in the range, works deeply on the scalp by strengthening the damaged hair cuticles. It gives intensive restructuring, caring treatment for soft, tanglefree, healthy hair. Follow it up with the Indola Extrassence Enriching Cream Masque, repairs the damage of porous, for a truly shining mane.

For hair that is damaged post the first time perming, coloring or bleaching, the ‘Hyaluronic Acid Formula’ is a perfect remedy. It repairs the dry, brittle and dull hair from the root to the tip bringing back the moisture levels, adding the dazzle, bounce and shine! Follow it up with Indola Extrassence - Hydrating Cream Masque, for nourished tresses that the world will be spellbound by.

The two creams are to be applied post the shampoo as a part of the entire Hair Spa process.

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Personal review Before starting the treatment Nitin Machanda, Technical Head – India, Indola consulted and checked my hair condition. The selection of the products depends on the condition of the hair. Then the process started with shampooing hair with Extrassence Repair Shampoo. After the shampoo the Enriching Masque was applied and massaged for 15 mintues, which was very relaxing and rejuvenating. Then five minutes of steam was given and the masque was rinsed off.

Then the hair was towel dry and Smooth Serum was applied. The serum was properly emulsified and then the hair was completely dried. Again a little bit of smooth serum was applied on the dry hair. The overall experience was good as after the spa treatment I felt my hair to be smoother and frizz free. The spa treatment had wonderful fragrance which adds to the relaxation process.

— By Jhumur Nandi

SAS Group Company

luxury

SAS LOGISTICS INDIA

WE HANDLE

JMD SUPPLY CHAIN SOLUTION PVT. LTD.

WITH CARE

FREIGHT AND CUSTOM CLEARANCE SERVICES

AIR SERVICES

OCEAN SERVICES

WAREHOUSING AND STORAGE

SOME OF THE BRANDS HANDLED Paul & Shark Roxy Diesel Fashion Clarks Quiksilver Timberland Reliance Brands Elc Ifb Brands Claire’s Fcuk Hugo Boss Giorgia Armani Satya Paul B’witch Mothercare Versace Celio Future Fashion Hackett The Body Shop Mango Marks & Spencer Dkny Dlf Brands Premium Garments Kenneth Cole Fred Perry Ted Baker Forever21 S.Oliver Kelvin Clein Versace Address: D-607 IIND FLOOR WEST VINOD NAGAR DELHI 110092.

For Queries Please Contact : Mr. Ashok Kumar Dubey, Director, +91 9650195222, +91 8860638340; Raju Pant, Senior Manager - +91 8860638342, +91 9650716173 Mumbai Head, Mr. Joe Fernando - 09967453336 For Custom Clearance Query Please Contact : Deepak Kataria - +918860638343 Branch Office Address :- Heritage Apartment Ist Floor room no. 102, Near VVF limited next to Aryan college sion killa, Sion east mumbai -400022

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PORTFOLIO

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PORTFOLIO

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PORTFOLIO

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HAIR /Trendspotting

La Vie Bohème

FOR WOMEN WHO PREFER FLOWERS IN HAIR INSTEAD OF DIAMONDS AROUND NECKS, SARASOTA, FLORIDA’S CUTTING LOOSE SALON, FOUNDED BY MASTER STYLIST CORAL PLEAS IN 2008, PRESENTS BOHEMIAN RHAPSODY, A COLLECTION ACCENTUATING THE ETHEREAL BEAUTY OF FREE SPIRITS. —FRANCESCA MOISIN

By: DeeAnn D’Alessio, senior hair stylist; April Piana, makeup Inspiration: Romance and love. “Thick coils are gorgeous in warm weather as they enhance an already textured look, while this sexy style transitions seamlessly from day to evening,” notes D’Alessio.

Tress Process: Dampen hair with Bumble and bumble Prep, then apply Thickening Hairspray and blow tresses dry. Spritz 1-inch horizontal sections with Does It All Styling Spray and set curls using a 1.5-inch iron. Unpin and tousle, head upside down.

By: Kelly Gibson, master stylist and Paul Mitchell National Educator; April Piana, makeup Inspiration: Soft structure with an air of whimsy. “Tug at sections to soften pieces and dress up an average ponytail,” Gibson shares.

Tress Process: Comb Paul Mitchell Extra-Body Sculpting Foam through damp strands to pump up volume while blow-drying. Gather strands in a loose side pony, split it in half behind the elastic, pull tail up and through and repeat twice more with two additional rubber bands.

By: Samantha Smith, senior stylist; Mimi Valera, makeup Inspiration: Organic structure for a bohemian bride. “It’s great for summer because of its softness,” Smith asserts.

Tress Process: Oribe Dry Texturizing Spray and Superfine Hair Spray are the go-to goods, used to ensure hold. Fashion plaits from front hairline to nape, then roll and pin each section before adorning with fresh blooms.

NAILED IT

Five global Gelish Deans of Education recently united to film “World Class Nails,” a nine-webisode video series providing tricks of the lacquer trade to pro nail techs seeking to refresh repertoires. “Through continued learning, nail artists can expand talents and develop novel design techniques,” enthuses Founder and CEO Danny Haile. A range of topics provide insight for all expertise levels, from a tutorial on how to start using liquid and powder with hard gel, to a variety of advanced nail art looks. To view the series, visit youtube.com/user/handandnailharmony.

Antonio Sacripante, Gelish Dean of Education, Italy

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Ghenna Gonzalez, Gelish Dean of Education and Director of Education, Latin America

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Najet Hamila Strand, Gelish MaeLing Parrish, Gelish Dean of Education, Sweden Dean of Education, USA

Antony Buckley, Gelish Dean of Education and Director of Education, Europe

HAIR /Profiles

THE CREATIVE

behind Macadamia GIANNANDREA, INTERNATIONAL CREATIVE DIRECTOR FOR MACADAMIA NATURAL OIL, IS RECOGNIZED AS ONE OF THE INDUSTRY’S MOST RESPECTED HAIRSTYLISTS. A NATIVE OF ITALY, HE WAS INSPIRED

BY THE CULTURE OF HIGH FASHION AND ART THAT SURROUNDED HIS CHILDHOOD. HE BEGAN STYLING HAIR AT 14 AND BY 16 BEGAN FREELANCING AND STYLING LOCAL ITALIAN SINGERS. HIS CELEBRITY CLIENTELE INCLUDES NAOMI WATTS, CHRISSY TEIGEN, NAOMIE HARRIS AND DREW BARRYMORE TO NAME A FEW. GIANNANDREA IS KNOWN FOR HIS ENDURING ENTHUSIASM AND PASSION FOR THE CRAFT., HE SHARES HIS VIEWS ON LIFE AND WORK EXCLUSIVELY WITH BEAUTY LAUNCHPAD INDIA.

— BY JHUMUR NANDI

Why you chose to work with Macadamia?

Macadamia has such a great product line because it really works on every single hair texture. From fine to medium to coarse and coiled. I have clients of all nationalities and various backgrounds so it was a product I could use on all of their different hair types.

Who is favourite Hollywood celebrity in terms of hair styling?

I love all my clients. Some favorites are Naomi Watts, Cameron Diaz, Emmy Rossum, Chrissy Teigen, Drew Barrymore, Hannah Simone, Kate Hudson and Gwyneth Paltrow!

How did you get into this profession?

I started at 15 in Italy and learned from some of the greatest master hairstylists and I found my true calling and passion at such a young age. Since then I have never looked back.

What are the must-haves that a hairstylist should always carry?

A good hairspray and Volumizing Dry Shampoo. Macadamia Control hairspray is a must as is their Dry Shampoo!

What is the best part of being a hairdresser?

What is your opinion about Indian hairdressing industry?

I think the Indian hair industry is on the rise with the younger populations willing to spend money on professional products to achieve red-carpet looks at home. There are some great brands in India and it’s so great to read about the success of the professional hairdressing industry in India!

I love the creative freedom I have as a hairstylist to create beautiful hair and looks for my clients.

What is the difference between styling a celebrity and your regular client?

Mostly all my clients are celebrities and models but what I love about styling all these women is that they put so much trust into my hands as hair is the most important accessory a woman wears How do you keep yourself up to date with the trends around the world?

I travel to Italy often to see family and live in Los Angeles where there are diverse cultures and trends. Also keeping up-to-date on magazines and attending award shows and fashion shows in New York, London and Paris.

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Who is your style icon?

In hairdressing my icon and mentor has and always will be Garren.

Lastly what suggestion will you give to the budding hairstylist?

Perfect your craft and keep learning from those who have been in the industry longer than you. They have a lot they can teach you.

HAIR /New Launch

WHEN

COLOUR COUTURE MEETS

HAIR COLOUR WILL BE THE FASTEST GROWING CATEGORY IN INDIA AND ONE BRAND THAT HAS LITERALLY PUSHED THE PROFESSIONAL HAIR COLOR BUSINESS STIMULATING IT WITH NEW LAUNCHES IN TERMS OF HAIR COLOUR PRODUCTS, SHADES AND INNOVATIONS, HAS UNDOUBTEDLY BEEN L’ORÉAL PROFESSIONNEL. BECOME A PART OF THE GLOBAL HAIR COLOURING PHENOMENON WITH L’ORÉAL PROFESSIONNEL’S VIVACIOUS GALLERY OF COLOUR PRODUCTS, RANGING FROM PERMANENT HAIR COLOURS TO SEMI PERMANENT THROUGH TO PRE LIGHTERS. WITH A PLETHORA OF SHADES TO EXPERIMENT WITH, INCLUDING— BROWNS, BLONDES, REDS, VIOLETS TO EVEN MORE STRIKING ONES, L’ORÉAL PROFESSIONNEL LENDS ITS CLIENTS WITH JUST THE RIGHT AMOUNT OF COMFORT AND STYLE TO GLAM UP THEIR AVATARS.

PERFECT COLOUR MAT ATCH TO SUIT YOUR PERSONALITY! YO

H Diarichesse shade 6.13

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air color, whether global or highlights and now with techniques that make a statement about you like a perfect ombrebalayage, the procedure works like a piece of couture when well administered and worn, enhancing one’s personality, be it on the red carpet or everyday appearances. With L’Oréal Professionnel’s ease of offering perfectly matched colours to every cut/style and individual complexion, coloured hair can definitely add that edge to an individual’s personality and confidence.

Add to this the ability of the LP Colorist to assess each personality and suggest the right coloring solution, has today made Diarichesse, Majirel and INOA the go-to names for in-salon coloring.

You’ll fall in love with your colour before you know it and you’ll thank your colourist for helping you discover it.

PERMANENT RESULTS with naturaal, b e a u t i f u l h a i r!

A M M O N I A F R E E h a i r c o l o u r f o r yo u r all colour needs d s!

MAJIREL, the number one permanent hair colour from L’OréalProfessionnel provides long-lasting colour that cares. With 58 shades, the Majirel family brands give you infinite color possibilities to fulfill your colour creativity and give gorgeous permanent colour results.

INOA, with ODS2 technology colours hair and treats it with intense hydration and nutrition for upto six weeks. It lends vibrant, intense colour to the hair.

The DIARICHESSE, the demi-permanent colour service with radiant tones is ideal

for first time colour and for covering first greys. The service leaves your hair with a soft shiny sheen in just 20 minutes.

So, get ready to make your way into the world of hair colour with a fresh new approach and experience the transformation.

All the above mentioned services are available exclusively at all the L’Oréal Professionnel salons. So, whatever be your age, inclination or profession, L’Oréal Professionnel PROs will offer you the range that gets you perfect hair color look with a line of brilliant aftercare products to ensure the longevity of the result!!!

Diarichesse shade 5.5 & 6.13

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HAIR/Step-by-step

it is!

SecƟon hair

GLOBAL HAIR TREND OMBRÉ THAT HAS BEEN SPORTED BY FAMOUS HOLLYWOOD CELEBRITIES IS IN VOGUE IN INDIA AS WELL. IT IS BASICALLY A STYLE OF COLOURING WHICH REFERS TO GRADUATION OF COLOUR FROM DARKER TO LIGHTER SHADE STARTING FROM THE ROOTS TO THE END OF THE HAIR. BEAUTY LAUNCHPAD INDIA TRIES TO RECREATE THE MAGIC OF THIS GLOBAL TREND WITH L’OREAL COLOR TROPHY WINNER VINAY SISODIA OF LOOKS UNISEX SALON. HERE IS THE PROCESS. — BY JHUMUR NANDI

Backcomb hair for colour variaƟon

Brand used: INNOA

For achieving the desired ombre look the hair were first prelightened from the end and then the colour was applied.

The process:

v Separate hair into clean sections. Make three sections, one at the front and the other two by taking hair from the two sides of the ear till the crown. Secure with a clip properly. v Keep open the rest of the hair at the back. v Start taking small sections from the back, backcomb them first so that when the colour is applied in the later stage it gives variation in colour. v Then start applying Infine Platine at the end of the hair to pre-lighten them. v Open the two sides one by one and repeat the process of pre-lighting, but this time without backcombing the hair. v In this part twist the hair sections for colour variation. v After completing the two sides open the front section and repeat the pre-lightening process. v Keep it for 35 minutes and wash the hair. v Now take hair sections from the back and start applying the colour on the length first. v After 15 minutes apply the colour in the roots of the hair.

Keep it for 20 minutes. v Then shampoo the hair with Innoa post colour shampoo v Blow dry and style hair as required.

Start pre-lighten process

Twist hair secƟon SecƟon hair

Pre-lighten the rest of the hair

Keep it for 35 minutes

Wash hair

MODEL: BAANI KASHYAP, PHOTOS: ABHISHEK PURI

BEFORE

AFTER

Start applying colour at the length rst Keep it for 15 minutes

Apply colour on the roots and leave for 20 minutes Blow dry and style

Vinay Sisodiya, began his career way back in 2002 after getting his diploma from a reputed academy in Delhi. Vinay sharpened his skills for about three years before joining Looks Salon in January ‘2005. He travelled to Singapore to update his skills with the latest trends and styles at the Toni & Guy academy and gained a master diploma certification.

He is the Winner of the L’Oréal Color Trophy 2008. Further to that Vinay has been on the panel of judges for the L’Oréal Color Trophy ‘2011 – East Zone. Owing to his talent, Vinay is always one of the first to guide the young talent thru Looks annual shoots, collections, magazine covers and ramp shows. From classic to contemporary, simple to outrageous, commercial to avant garde, Vinay has a flair for hair.

Known for his professionalism and versatility, constantly innovating, he goes beyond trends and techniques to offer each client something unique and special. Vinay is keen on detail and believes in delivery of immaculate service every single time. He ensures exclusive individualized service and fashionably styled hair keeping in mind personalities, lifestyles and preferences.

HAIR /Spotlight

‘Show Stopping Hair’

by Lakmé Salon

The ‘Show Stopping Hair ’collection collection that was unveiled at Lakmé Fashion Week this year, took its cues from three different spaces; postmodern Paris, romantic Paris and Moulin Rouge.

Cutting edge hairstyles, and mirror images of opposite hair lengths and textures constituted the first part of the show, ‘Metamorphosis’. ‘Illusion’ inspired by the ‘Northern lights’ phenomenon celebrated the confluence of hair colours.

Finally, red crystal chains around hair cones, coiffures and red crystal nested mohawks recreated ‘Moulin Rouge’ for the show.

Shailesh Moolya, Creative Hair Director, Lakmé Salons stated, “Lakmé Salon for the first time in India made hair the hero of the show. Our three creative and trendy hair themes from the ‘Show Stopping Hair’ collection will revolutionize hair fashion in the country and are going to make hair the boldest fashion statement. These gorgeous, fashionforward looks from the runway, in their wearable avatar, will be brought to over

BACKSTAGE IMAGES: PALLLAVI GUJARATHI

FOR THE FIRST TIME EVER LAKMÉ SALON BROUGHT HAIR TO THE FOREFRONT AT LAKMÉ FASHION WEEK THROUGH ITS ‘SHOW STOPPING HAIR ’COLLECTION. STYLED BY LITTLE SHILPA, THE LINE SHOWCASED A VARIETY OF AVANTGARDE HAIRSTYLES THAT OPENED WITH ‘METAMORPHOSIS’; A PLAY OF HAIR COLORS, FOLLOWED BY ‘ILLUSION’; A TRYST OF HAIR LENGTHS AND TEXTURES AND ENDED WITH THE CLASSIC ‘MOULIN ROUGE’; BOUFFANTS AND UPDOS.

150 Lakmé Salons in 50 plus cities, giving women a chance to experience a new expression of fashion through their hair.”

Whether drapes of shredded fabric around models in all black, or corsets with micro shorts, Little Shilpa added some interesting design elements that complimented Lakmé Salon’s unconventional hairstyles. Little Shilpa also created a special limited edition hair accessory which will be offered to the first 20 Lakmé Salon customers who opt for these newly introduced looks. These pieces have been crafted basis the three themes that were showcased at the show.

Little Shilpa added, “Styling for Lakmé Salon’s ‘Show Stopping Hair’ collection has been a fun and rewarding experience. Lakmé Salon and I share a common belief that ‘fashion goes beyond clothing,. Lakmé Salon’s vision of making Indian women runway ready, matches perfectly with my fashion style and statement.”

The collection fluently delivered the message that show stopping fashion begins with hair. The prêt-à-porter versions of the Illusion, Metamorphosis and Moulin Rouge looks from the ‘Show Stopping Hair’ collection will be available at over 150 Lakmé Salons in the country. b eauty l aun chpad | 09.14

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HAIR /Conversations

The Global EDUCATOR NICK IRWIN HAS WORKED FOR TIGI FOR 10 VERY BUSY YEARS. ORIGINALLY NICK WAS RECRUITED BY ANTHONY MASCOLO WHO INVITED HIM TO HELP SET UP THE TIGI INTERNATIONAL CREATIVE TEAM, AND THE DEVELOPMENT OF THE TIGI LONDON ACADEMY AND TIGI EDUCATION. AS EUROPEAN CREATIVE DIRECTOR, NICK WORKED WITH ANTHONY ON TIGI IMAGE SHOOTS AND MAJOR SHOWS AND SEMINARS, BEFORE BEING PROMOTED TO GLOBAL CREATIVE DIRECTOR FOUR YEARS AGO. AS WELL AS NICK’S GLOBAL POSITION, HE SITS ON THE TIGI LEADERSHIP BOARD OF DIRECTORS, HEADS UP THE TIGI SESSION TEAM AT INTERNATIONAL FASHION WEEKS AND WORKS CLOSELY WITH THE R&D TEAM ON THE INNOVATION DEVELOPMENT AND TESTING OF NEW PRODUCTS.

Q. How would you define TIGI?

Nick: Our ‘mantra’ is: “By Hairdressers for Hairdressers”. This phrase is as applicable today as it was in the early 80s when TIGI first launched. We believe in sharing everything we do, as soon as we do it for the benefit of our peers. We might be a product company but at our heart we are hairdressers. Education and training, creative imagery and shows and seminars, are all very much part of TIGI’s DNA.

Q. How much are you involved in the creation of new products?

Nick: You’d be surprised. We are involved with new product innovation from an early stage. In fact very often products are developed because we demand it. There are 800 scientists working on R&D so we really get some incredible technology and future-thinking going into our products.

Anthony, the team and myself, regularly go to Port Sunlight in Liverpool where all the R&D team is located. (I’ve even got my own white coat now.) We have

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input, but we also test and approve products. That’s really important to us and we feel this gives our endorsement to the products as well as adding credibility.

Q. What happens at fashion weeks?

Nick: Twice a year for two months, my lifes on hold! The preparation starts in various ways. Firstly my European Session Director, Maria Kovacs, helps train up the UK Session Team for London Fashion Week. In New York, I work with the US Creative Director Thomas Osborn. Once all the shows are agreed, I meet or hold phone-conferences with the designers to reference ideas. A few days before each show we have a hair test and I then have to communicate the agreed ideas with all the team that will work with me backstage. The preparation for a fashion show has to be 100 percent calm and focused. There’s no time for nerves, divas or tempers. It’s about organization, planning, control and execution.

We get through a phenomenal number of products and it’s really important that we have the key ones we need. The team member who packs the cases with all of our equipment and products, has an incredibly important role!

Importantly, the work we do backstage gives us information we can communicate to hairdressers on the textures, shapes and feelings that hair will

take for the coming season. We work on recreating the looks we do at the shows so they work for hairdressers to use in the salon and for clients to create on their own hair.

Q. TIGI Education is highly respected across the globe.

Why do you think education is so important?

Nick: We believe in sharing everything we do as soon as we do it! In other words, when we’ve created a new cut or a new collection, when we’ve developed new creative ideas from shows or have new fashion information from the catwalks, we immediately add this into our training programmes. We believe this is what pushes our own work forwards and keeps us motivated.

Education builds teams, increases staff and client loyalty and puts your salon and your work ahead of the competition. In today’s workplace, it’s really important to constantly move your work forwards. Education allows you to do this.

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August 2014 ` 100

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BEAUTY/Preview

Presents

Beauty Fiesta 2014

22nd-23rd September

AHMEDABAD

EXHIBITION EDUCATION SHOWS

A

BEAUtÉ ESPACE CONNECTING BEAUTY WORLDWIDE

Initiative

A TWO DAY BEAUTY RENDEZVOUS MEET THE TOP MAVENS OF THE BEAUTY WORLD

Jawed Habib

Marvie Ann Beck

Vipul Chudasama

Dr. Deepali Bhardwaj

Asha Hariharan

Pammy Kaul & many more...

OTHER HIGHLIGHTS EXHIBITION | LAUNCHPAD CORNER | CONTESTS | FASHION SHOWS (HAIR , MAKE-UP & BRIDAL SHOW)

For Participation :

Abhishek Gourav: +91 9811885302 | Subrata Mohanty: +91 9953110466 | Kaushik Karmakar: +91 9836659060

For more information please visit: www.beauteindia.com Venue Partner

YMCA International Centre

Media Partner

Association Partner

HAIR /Solutions

REJUVENATING HOME-CARE INBETWEEN YOUR SALON VISITS

L’OREAL PROFESSIONNEL’S NEW HAIRSPA RETAIL RANGE IS THE IDEAL COMPLEMENT TO YOUR INVIGORATING IN-SALON HAIRSPA SERVICES.

Y

our favourite in-salon service, Hairspa by LÓréal Professionnel now offers you rejuvenating home care. Immerse yourself in a deep nourishing experience with the all new, Hair Spa Deep Nourishing range available in a shampoo and conditioner.

Also available for your personal use is the all new Detoxyifing shampoo and conditioner. So pamper your hair at home, in between your in-salon Hairspa experiences!

Heal your hair from root to tip with a range of invigorating in-salon Hairspa services.

The new Hairspa Detox Service,

the perfect way to cleanse the scalp and hair of impurities, from dandruff flakes to excess oil. The range is enriched with Tea Tree oil, which is known to fight infections and soothe skin irritation. The combination of tea tree oil along with the Signature Hair Spa massage results in a cleansed, relaxed and refreshed scalp.

Also offered are;

The Original Hair Spa: For

personalised deep treatments and conditioning for the hair and scalp.

Express Oil Spa: A quick spa that nourishes your hair and scalp with the Extra-Nutritive Oilve Oil, followed by a fragrant cleansing experience.

Deep Conditioning Oil Spa:

Especially created for dry and frizzy hair, this service gives hair intensive conditioning along with personalised hair and scalp treatments.

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New Retail Range!

Given the appreciation received by Hairspa from the time of its very launch, has made L’Oréal Professionnel make its way into this fabulous home care line.

Nurture your hair, now at home with the HairSpa Deep Nourishing range available in a shampoo and conditioner.

Also on offer is the Detoxifying range, inclusive of—Detoxifying shampoo and conditioner, that helps free hair from dandruff flakes, excess oil, leaving the hair fresh and rejuvenated.

So, go ahead and give your hair a reviving treat at home between your insalon hairspa services and maintain them for that beautifully healthy look.

Pricing: Hair Spa Deep nourishing shampoo: `400/- for 230ml Hair Spa Deep nourishing conditioner: `400/- for 200ml Hair Spa Detox Shampoo : `400/- for 230 ml Hair Spa Detox Conditioner : `400/- for 200 ml

Top Tip - A Complete nourishment routine For a complete home nourishment routine, give your hair that ultimate dose of nutrition with the Hairspa Extra-Nutritive Oil and follow it up with the Deep Nourishing Shampoo and conditioner for that beautifully nourished hair from root to tip! Price : `250/- for 100 ml

b eauty l aun chpad | 09.14

67

HAIR /Runway Report

The final test look, modeled by a Betsey Johnson employee

The finished look on the runway

Catwalk CHEMISTRY SCHWARZKOPF PROFESSIONAL BRAND AMBASSADOR MICHAEL DUEÑAS’ FIRST RUNWAY SHOW WITH BETSEY JOHNSON GOES SEAMLESSLY—THANKS TO AN AMAZING TEAM EFFORT. BEAUTY LAUNCHPAD FOLLOWS HIM THROUGH THE PROCESS. —KARIE L. FROST

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COURTESY OF SCHWARZKOPF PROFESSIONAL

T

he phone call was a quick six minutes—a surprise for seasoned hairstylist and Schwarzkopf Professional (SKP) Brand Ambassador Michael Dueñas. “It was the fastest phone call I’ve ever had when discussing a runway hairstyle,” he says of that initial brainstorming session with iconic fashion designer Betsey Johnson. Typically, a slew of backand-forth occurs during the planning stages, but not this time. The call in question, a discussion of the tresses Dueñas would be creating for Johnson’s Mercedes-Benz Fashion Week fall 2014 runway show—a first-time collaboration between the two—seemed to foreshadow how smooth the process would ultimately be. “She kept telling me that the hair she wanted would be what all of the girls in her audience would want. She referenced Brigitte Bardot, rock ’n’ roll and wearable. Lots of texture, but not a lot of wave,” he says. Of course, as creative conversations are wont to go, it wasn’t one without a few changes. “At first she wanted stick-straight hair without a drop of wave in it. But she also wanted texture, so I adjusted the design a little.”

Days later, Dueñas and his hairstylist brother Tim are patiently waiting to do the hair test at Johnson’s NYC studio. The makeup test is running late, the test model is a no-show, the weather forecast calls for snow; these are all bumps in the road that could make a person lose his cool. But Dueñas remains calm, and the quickthinking Johnson lends an employee’s lush locks to Dueñas to keep the process moving along. The two brothers work quickly, prepping hair with a cocktail of OSiS+ Grip, OSiS+ Session Label Salt Spray and OSiS+ Glamour Queen. “Betsey always has this rock ’n’ roll feel, but I want to bring it into the ‘now.’ It’s not going to be huge volume everywhere, but controlled volume where it’s needed,” he says. “In other words: It’s not going to be a frizzy, disastrous mess like they loved in the ’80s; now

Brothers Tim (left) and Michael Dueñas keep cool and calm during the hair test.

it will be controlled texture and volume.”

After wrapping sections of hair loosely around a 1½-inch curling iron for piecey texture, he turns to his “controlled volume” theory. The idea is this: Allover volume can look “like a wig.” Strategically concentrate the volume, and the end result will be “sexy, not silly.” Dueñas tests this theory with an application of the new OSiS+ Session Label Dust It Flex at the roots of the crown only, followed by light backcombing. All the while, Johnson and her team huddle over a laptop to figure out the show’s look order, leaving the brothers to work on the hair without interruption.

When Dueñas completes the hairstyle, Johnson walks over to assess it. She stands and stares, completely silent, one finger placed over her pursed lips. “In my head, I thought she didn’t like it,” Dueñas later admits of that long minute. Suddenly, she begins clapping, and then thrusts her arms straight out, brandishing two thumbs up. “I was so happy! I’ve never had it happen so seamlessly before,” Dueñas says.

The seamless nature of the experience became heightened a few days later, when the first-ever fashion week SKP team of 27 hairstylists ranging

from SKP-devoted newbies to veterans, assembled to do a test run led

by Dueñas. “It was really good working with the team. We’re all trained on the same terminology for cutting, even if we all style a bit differently. We can all reference the same types of looks; we have one lingo for everything.

That means there isn’t much room for misinterpretation,” Dueñas says, adding, “I know I will get a high caliber of work with this team.” He draws the comparison between his own crew and a hodgepodge team of stylists pulled from all different salons, trained in all different methods. “When the team is a bunch of hairdressers with different backgrounds using multiple brands, it’s harder,” he explains.

On the day of the show, the team is packed into a congested backstage, their SKP PRO-Heat by FHI Heat blowdryers buzzing, the energy palpable.

A life-size cutout of singer Pharrell Williams watches over their every move.

Everything goes off without a hitch— which is amazing, considering it’s the team’s first time at Fashion Week. “But it ended up going really well since we practiced the day before,” Dueñas beams.

“With a team like this, it’s like having one person doing the whole show.”

Designer Betsey Johnson gives a thumbs-up to the first and only run-through for the hair design.

Selfie! The first-ever Schwarzkopf Professional fashion week team captures the moment backstage.

Dueñas finishes the Betsey Johnson hairstyle with OSiS+ Session Label Strong Hold Hairspray.

RUNWAY DEBUT

Dueñas and his team put the new OSiS+ Session Label line through its paces backstage, five months prior to its official launch this month. Here’s a rundown of the fast-drying, lightweight stylers.

OSiS+ Session Label Salt Spray: Uses magnesium salt to add texture and fullness

OSiS+ Session Label Dust It Flex: Grants instant body via lava rock and silica, while glycerin softens the formula for touchable texture

OSiS+ Session Label Strong Hold Hairspray: Locks in looks with superior shine, but is still easily brushed out

OSiS+ Session Label Flexible Hold Hairspray: Dries instantly and provides a “memory effect” that allows hair to bounce back into place after brushing

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HAIR /Solutions

INTRODUCING THE ADVANCED SOLUTION TO SEVERE HAIR DAMAGE WITH

MATRIX BIOLAGE ADVANCED

REPAIRINSIDE AFTER THE FIRST LAUNCH OF FIBERSTRONG (FOR HAIRFALL DUE TO BREAKAGE), UNDER BIOLAGE ADVANCED RANGE, MATRIX NOW INTRODUCES

BIOLAGE ADVANCED REPAIRINSIDE — AN ADVANCED PROFESSIONAL SOLUTION TO TACKLE HAIR DAMAGE. IT IS THE 1ST DUAL REPAIR PROFESSIONAL TREATMENT THAT ACTS BOTH FROM INSIDE AND OUTSIDE OF THE HAIR FIBER.

MATRIX’s professional brand Biolage Advanced offers the highest level of in-salon diagnostic precision and treatment innovation for the increasing number of clients who are looking for customized care. Combining molecular science with nature, Biolage Advanced addresses the most serious hair concerns, prescribed by professional stylists. After launching the breakthrough range for hairfall concern Fiberstrong, MATRIX now introduces Biolage Advanced Repairinside - an advanced professional solution to tackle another serious hair concern - hair DAMAGE. This range is best suited for over processed or damaged hair which is one of the most prevalent hair concerns amongst most women today.

The two main causes of severe hair damage identified are: Excessive heat styling such as ironing the hair especially when done without using proper heat protection, tends to burn the hair and compromises the hair skeleton from the inside out.

Over processing of hair during multiple chemical services especially when done using incorrect protocols or by using poor quality products, tends to damage the internal proteins of the hair.

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Biolage Advanced Repairinside is made up with formulas which have been designed and tested specifically for Indian hair. It brings together the goodness of Nature with Soya Oil and the power of Molecular Science with Arginine which both present their brilliant properties to effectively repair damaged hair. These rich ingredients help in creating a powerful combination to reconstruct damaged protein from inside and restore cuticle shield from outside.

These two active ingredients have been carefully selected for their specific benefits on hair: Soya Oil • Rich in proteins and lipids,naturally present in the hair fiber • Refills depleted lipids and seals split ends at the cuticle level of hair • Builds a protective layer to shield against future damage • Helps nourish the cuticle, to give a smooth, shiny result on the hair.

Arginine • Is a natural amino acid produced by the body and an essential component of hair.

• Penetrates into the cortex of the hair fiber to increase cell signaling to repair damaged internal proteins • Reconstructs hair at the intra- cellular level • Builds Keratin, the main protein of hair

be ea eauty au utty uty t y la la aun un n cchpa chpad hp h hpa pa p ad | 0 09.14 9.1 14

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HAIR /Solutions The direct consequences as a result of damaged hair extend to both the outside of hair as well as the inside.

Overall the damage leads to the hair becoming extremely porous. The higher the porosity the more severe is the damage. Porous hair behaves like a sponge, where it absorbs moisture at a very high rate but also throws it back out very quickly as well, hence not able to retain it, leaving hair looking dry and undernourished. This effect causes hair to degrade and get further damaged over time.

The most common solution that consumers resort to, to get rid of damaged and matted hair is to simply cut it off. But now they can easily skip the cutting procedure as Biolage Advanced Repairinside reverse any hair damage, due to path breaking–depth repair technology and allow to keep long and healthy hair.

Hair Outside - BEFORE

Hair Outside - AFTER

From Nature: SOYA OIL Restores & repairs the cuticle shield from outside

Hair Inside - AFTER

DAMAGED OUTSIDE: Damaged open cuticles, multiple split ends, undernourished, extremely rough, dull, straw-like and lifeless

Hair Inside - BEFORE From Molecular Science: ARGININE Reconstructs damaged proteins from inside

India Specific Fragrance — Repairinside not only reconstructs and repairs damaged hair to its healthiest best, but it also leaves it with a fragrant burst which is floral, mildly fruity and oriental.

DAMAGED INSIDE: Depleted internal proteins and breakdown of the hair skeleton from the cortex of the hair

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1

st

The Repairinside services consist of a comprehensive set of insalon treatments and home-care products. Backed by research and technological innovation, the in-salon treatments are designed with the utmost in diagnostic care and precision to deliver the best results for the prevailing hair type.

The ďŹ rst step when a client walks into your salon is DIAGNOSIS - to identify the extent of hair damage.

SEVERELY DAMAGED HAIR shows: Very high porosity Multiple split ends Completely dull and lifeless Extremely rough and straw like MODERATELY DAMAGED HAIR shows: Slight porosity Dull and limp Under-nourished and rough The second step is CONSULTATION -to recommend the right in-salon repairing treatment basis the degree of damage.

Biolage Advanced Repairinside presents two Advanced Biospa repairing treatments prescribed by professionals for speciďŹ c degrees of hair damage

For Severely Damaged Hair ADVANCED 360 degrees RECONSTRUCTIVE TREATMENT (60 MINS): This exclusive professional Biospa treatment results into total reconstruction of damaged hair from inside and outside.

Available at `650 onwards.

For Moderately Damaged Hair ADVANCED DEEP REPAIRING TREATMENT (30 MINS): This professional service repairs hair that is protected from future damage.

Available at `400 onwards.

DUAL RE PA PROFESS IR I TREATM ONAL ENT FRO M MATRIX THAT AC TS BOTH FR OM INSID AND OU TSIDE O E F THE HAIR FIB ER

At Home range: comprise of

advanced homecare products to safeguard your hair from damage. The range includes: Biolage Advanced Repairing Shampoo: Perfectly suited to Indian hair, this shampoo reconstructs hair from inside and outside, by gently cleansing the hair and also repairs the damage.

Priced at `300(200ml) and `550(400ml) Biolage Advanced Repairing Conditioner: is a rich conditioning formula that guarantees repair and returns back the natural bounce and movement in the hair.

Priced at `250 (98g) and `435 (196g) Biolage Advanced Repairing Leave-In Cream: This exceptional L cream is formulated to protect your c hair h from heat without compromising on o smoothness. It also repairs hair to defend against any kind damage to the d hair h in the future.

Priced at `380(100 ml) P

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HAIR /Event

The Gathering Celebrates

PEACE, LOVE AND HAPPINESS

LEADING INTERNATIONAL HAIR BRAND, PAUL MITCHELL’S ANNUAL EVENT, THE GATHERING INSPIRED A ‘REVOLUTION’ WITH SOME UNFORGETTABLE PERFORMANCES AND CREATIVE CUT, COLOUR AND STYLING TECHNIQUES, WHILE CELEBRATING PEACE, LOVE AND HAPPINESS IN LAS VEGAS.

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GUTTER CREDITS

M

ore than 3,000 hairstylists and salon owners from over 24 countries attended this year’s ‘Gathering’ on August 4 and 5 at the Aria Resort and Casino in Las Vegas. Inspired by lyrics from the Beatles, Paul Mitchell’s intensive two -day education event celebrated the theme of “Evolution” with live music, brilliant choreography, whimsical wardrobe, incredible acrobatics and several surprises in between.

The opening show on Monday, August 4th, kicked off with a fun music video featuring co-founder John Paul DeJoria and his wife and longtime John Paul Mitchell Systems spokes model, Eloise DeJoria, riding a motorcycle and lip-syncing to an original song written and directed by Wes Hirni. DeJoria then emerged on stage to welcome audience members and live stream viewers, introduce his family and partners, and announce John Paul Mitchell Systems’ latest accomplishments, highlighting the importance of evolution: a revamped Paul Mitchell website , a new Live Beautifully campaign, the launch of Ultimate Color Repair quinoa color-locking system, and a sneak preview to introduce the new Marula Oil brand, debuting early 2015.

On day one, a number of on-stage presentations exquisitely brought every John Paul Mitchell Systems brand to life: u A group of children danced to a rain forest audio-visual display before handing out small trees to various audience members. This segment spotlighted the eco-conscious Tea Tree line and its Green Takeover mission—a new initiative of the brand in partnership with Reforest’Action, an environmental organization that plants trees worldwide. Tea Tree’s Green Takeover has committed to plant 500,000 trees by 2016, sequestering over 85,000 tons of CO2 during the trees’ lifetime. u Global artistic director Robert Cromeans introduced the launch of Ultimate Color Repair—a quinoa color-locking system that includes a sulfate-free shampoo, UVprotective conditioner and dual-phase thermal protection spray for color-treated hair. A group of sultry redheads then took to the stage to perform cabaret-inspired choreography.

u A catwalk of models dressed in black and silver gowns performed a native Hawaiian hula dance to illustrate the unique benefits of Awapuhi Wild Ginger. u Co-owner and artistic director of education, Angus Mitchell, presented MITCH with a barbershop trio to serenade viewers while hairdressers trimmed and styled five male models. u Olympic athlete Chaz Guldemond and US Halfpipe team member Tucker Perkins skied and snowboarded across the stage before an all-male hip-hop dance crew took over. u Robert Cromeans and vice president of marketing Jason Yates introduced new tools from Paul Mitchell Pro Tools—Express Ion Smooth+, Express Ion Dry+ and Express Ion Unclipped 3-in-1—before dancers performed. u Inspired by the art of transformation, the new Origami Collection was demonstrated by Stephanie Kocielski, Angus Mitchell, Robert Cromeans, Lucie Doughty, Takashi Kitamura, Linda Yodice, Alessandro Iannaccone, Julian Perlingiero and Noogie Thai with models dressed in colourful geometric designs along with origami-inspired costumes. u The surprise debut of Marula Oil was magnified by models dressed in sleek metallics. Due for launch in January 2015, the line includes two treatment oils plus a shampoo, conditioner and masque that soften, repair and hydrate hair.

In between the Grand Opening and Grand Finale, 16 hands-on workshops covering colour, cuts, styles and business were led in

specially designed classrooms, each featuring a unique theme. Star stylists and speakers included Paul Mitchell editorial director Lucie Doughty, Paul Mitchell Professional Color artistic directors Scott Cole and Linda Yodice, vice president of education Stephanie Kocielski, industry icon Takashi, and several renown artists and educators.

A live stream of the event was also featured on www.pmgathering.com.

The closing show on Tuesday, August 5 commenced with Robert Cromeans flying in by way of wires and balloons before handing over the spotlight to John Paul DeJoria and Angus Mitchell. Both co-owners reminded viewers of the Hawaii Seminar in January 2015, making way for a radical colour demonstration led by a team of stylists.

Paul Mitchell Schools made their grand entrance with a bold runway show that melded athletics and street style. Sporting colourful locks, neon tube socks and football pads, dozens of future professionals walked the stage for an electrifying segment with a spirited, youthful vibe.

Lastly, to conclude the show, Angus Mitchell led a dramatic cut and colour demonstration to wrap up the two-day event.

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HAIR /World View

STEM

AHEAD

THE TEAM AT AUSTRALIA’S CHI HAIR SKIN BODY SALON MERGES PAST AND PRESENT IN NEVERWHEN. —AMY DODDS Quaint Victorian sensibilities collide with a post-apocalyptic future in Chi Hair Skin Body’s latest compilation, Neverwhen. Envisioned by Nadia Semanic, the collection highlights an imagined time and place where steam power has replaced traditional electric power. “These images were inspired by the steampunk genre,” explains Semanic.

“We played with the looks, which play on the juxtaposition between the old-fashioned industrial setting of the Victorian era and modern high-fashion clothing and hair.” The result is a collection that is timeless yet fanciful; in other words, “neverwhen.”

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SALON: CHI HAIR SKIN BODY, GLENELG, SOUTH AUSTRALIA; STYLIST: NADIA SEMANIC; PHOTOGRAPHER: COREY ROBERTS; MAKEUP: ALEISHA GANNON; WARDROBE: BELINDA HUMPHRIES

FULL

IMAGE: NARS-PIERRE-HARDY-CAMPAIGN

BEAUTY

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BEAUTÉ BEAT

BEAUTY/Preview

BOBBI BROWN New Rich Lip Color Collection gives full coverage to the lips, providing extra precision. The collection offers a range of colours including Blazing Red, Miami Pink, Electric Violet, Taffeta and Cosmic Pink.

MRP: Rs 2,100

BENEFIT COSMETICS They’re real Mascara lengthens, curls, volumises, lifts and separates eye lashes. The jet black, long-wearing formula doesn’t smudge or dry out.

A specially designed brush reveals lashes which are dramatically lengthy and volumised. MRP: Rs1,760

THE LATEST IN BEAUTY AND SKINCARE OFFERS ACROSS SHELVES

TH BODY SHOP Tea Tree Flawless BB THE Cr Cream is a lightweight cream that not only perfects the complexion, but also on fights the skin blemishes. It comes in fig three shades of Light, Medium and Dark th that blends seamlessly into the skin. th MRP: Rs1095 for 40ml M

ELISHACOY BB Cream is a multi-tasker, which works like a sunscreen with SPF 45, moisturiser, primer, foundation and concealer, spreading evenly on the face and stays for 12 hours.

The cream conceals pigmentation, acne and blemishes, along with having healing properties that softens, smoothens and refines the skin.

MRP: Rs1,299 onwards

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CLINIQUE NEW Chubby Stick Cheek Colour Balm is an easy-to-use, dome-shaped design that glides smoothly and effortlessly across the apples of the cheeks, depositing long-wearing colour. With a combination of Lecithin, Squalane, Phytosteryl Isostearate and Vitamin E, the balm helps enhance barrier repair and a non-drying effect, while still being water, sweat, and humidity-resistant. It comes in four shades of Amp’d up Apple, Robust Rhubarb, Roly Poly Rosy, and Plumped up Peony. MRP: Rs1,750

SKEYNDOR Eternal Icy Eye Cream

addresses ageing concerns for the eye contour area with plant origin stem cells nanoliposomes. It is effective on epidermal stem cells, making them produce a greater amount of vital dermal substances. MRP: Rs2,150 for 15ml

DEBORAH MILANO Milano Lipstick is formulated for long-wearing colour and combines the comfort of a rich moisturiser with the slick sheen of lacquer. It contains a 4-in-1 formula that blends the comfort of a luxury lipstick with the hydration of a lip balm. It contains ingredients like water, hydrating oils and butters, including olive and Shea butter. The lipstick comes in seven shades of Laque, Sweetheart Rose, Lady Beige, Purple Queen, Scarlet Lover, Princess Pink, Fuchsia Girl and Mademoiselle Tangerine. MRP: On request

L’ORÉAL PARIS Superliner BlackBuster Eyeliner contains black ink

formula that creates a poised, striking look to the eyes and stays on for up to 8 hours.

The eyeliner pen delivers a smooth bold line of colour without smudging. The liner marker is intuitive to use, making it mistake-proof and easy to apply, dries quickly and is also easy to remove.

MRP: Rs 775

M&S Autograph Ultra Shine Twist-up Lip Colour acts as a

lipstick, a gloss and a balm allin-one to give colour, shine and moisture in one sweep with a pencil-style applicator. MRP: Rs 999

KAYA SKIN CLINIC Spot Corrector addresses all

the spots and blemishes of the skin. It contains Zinc Sulfate which acts as an astringent and facilitates drying of acne and Salicylic Acid which targets oil in hair follicles, exfoliates pores and clears blackheads.

Witch Hazel also acts as an important ingredient of the product with its anti-oxidant properties that fights acne. MRP: Rs790 for 8ml

INGLOT Matte Lipsticks claims to contain

LAKMÉ Absolute Gel Addict is a

collection of seven shades of intense, vibrant gel eyeliners creating those alluring eyes. The eye-liner is long lasting and water-proof that adds a touch of jewel tone to the gloss look. It is available in shades of White Delight, Wine Yard, Tempting Teal, Grey Ash, Deep Sea, Metallic Bronze, Must Have.

MRP: Rs800

LOTUS MAKE-UP Ecostay Kajal is a long lasting, water-proof and smudgeproof kajal with a velvety texture.

It claims to 100 per cent vegetarian and free from minerals, paraffin and preservatives. Enriched with botanical extracts, it lasts for more than 10 hours without smudging. MRP: Rs299

the goodness of Macadamia nut oil and Avocado butter that protect the lips, whilst the non-sticky, long lasting formula ensures even application. With 5 shades available the lipstick is made of modern formula and contains natural extracts which gives an ideal matte finish in shades of Berrylicious Burgundy, Florescent Pink, Crimson and Candy Purple.

MRP: Rs950

TBC BY NATURE Extreme Protection Sunscreen Cream with SPF 30+ contains

pineapple extract and Gigawhite, giving a broad spectrum UV protection that keeps the skin looking fresh and oil-free .It also helps to stimulate collagen synthesis and enhances the skin’s natural ability to fight with harmful radicals. MRP: Rs225 for 100gm

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BEAUTY/Spotlight

BEAUTY LAUNCHPAD INDIA TAKES YOU TO THE WORLD OF AMAZING SHOWS OF ZANGOORA AND JHUMROO AT KINGDOM OF DREAMS AND FIND OUT WHAT IT TAKES CREATE THIS MAGICAL EXPERIENCE AND PRESENT IN FRONT OF THE AUDIENCES. — BY JHUMUR NANDI

Deciphering F

The Untold Story

or the first time, India has its own version of Broadway.

With dance, drama, music, larger than life props, out of the box sets, interesting characters and aerial acts, the two shows at Kingdom of Dreams – Zangoora and Jhumroo are first of its kind theatre acts in the country. Both the shows are set in different time frame. A breathtaking presentation and enthralling performances are all result of immense hard work; research, planning and team work both on-stage and behind- thestage. We take you through the

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behind-the-stage journey of the two shows, starting from their creation, concept, costume, hair, make-up and accessories.

Zangoora– the Gypsy Prince is a fantasy tale set in the fictional Kingdom of Shaktishila. It’s a classic story of good vs evil as a gypsy boy Zangoora makes his journey to his true destiny of being a prince. Strung together with all time favourite Bollywood song, the story explores a larger than life world- full of magic, music, dance, colour and all things Bollywood. The costumes for Zangoora have been designed by Neeta Lulla.

The brands used for make-up are Kryolan and MAC. As Kryolan has the best base, suits Indian skin and does not have any allergic reaction to the skin. And MAC has the most vibrant and wide range of colours, that are perfect to be used on stage with strong lights and can sustain for long hours.

Zangoora has over the top make-up with glitter and lot of colours. The dancers have smokey eyes in blue and red eye shadows and the lips are kept in shades of pink. The main lead of the show Sonali who is a princess has winged eyeliner with golden glittery eye shadow and bright pink lips. The Gypsy

girl Lachchi also has very dark smokey eyes with pink lips and two curly hair wigs and dierent headgears. The male lead Zangoora has prominent kajal in eyes and base. One of the interesting looks that stand out in the show is of Chambooti, who is a character from the natural world, so her face is drawn unevenly in blue, grey, red and pink with dark eyes and red lips. Her hair is also dramatic and for the added eect there are insects and snake in her hair. Here all the characters wears wigs except the soldiers. To support the looks lots of feathers and sequins are used as accessories.

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BEAUTY/Spotlight

Jhumroo is a musical comedy set in today’s time with a retro feel to it.

Packed with 19 Retro Bollywood songs, the show is a tribute to the legendary singer Kishore Kumar. With the evergreen music of the legend, Jhumroo tells the tale of a young boy Bhola, who leads a simple life in Mumbai, living with his father, working at an ad agency and fooling around with his friends.

Bhola has only two dreams – one to be a singing superstar, an idea highly disapproved by his father considering his not so great singing talent and two, to express his love to Meena, a co-worker at the ad agency. Circumstances and events follow and the boy find himself in the finals of a singing reality show.

How the music and spirit of Kishore da whom Bhola considers his idol makes this possible is an enchanting tale in true sense of the word.

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The costumes are designed by Manish Arora, in bright pastel shades. The clothes look very funky based on the retro theme.

The make-up is more real. Only the main leads wear wigs and made to look very natural. The wig helps to maintain the consistency, so that people can relate to the characters every time they watch the shows. The male lead Bhola gets little bit of kajal. The dancers’ make-up is on a much lighter note, so they have glittered eyes and pink lips. But instead of clothes and make-up, they have over the top and fun headgears and accessories such as big bows, huge sunglasses, straws, helmets, umbrellas and mohawks.

To support their headgears the dancers’ have same hairstyle one is middle parting and one is side parting with a bun on the side which is barely visible as in every song they have something to put on their head.

Renuka Pillai

is responsible for maintaining consistency of the looks, as she supervises the backstage.

She has done all the recorded materials for the show staring from posters to commercials as well as brochures. She and her team everyday put in their hard work to create the wonderful characters which look mesmerising on stage. We met the expert at Kingdom of Dreams and know her experience. Here are the excerpts...

“I am the official consultant to make sure that everything looks the same. Working with Kingdom of Dreams is an experience in itself, which can’t be replaced with anything else.

Initially the looks were designed by Ambika Pillai. Me and my team implemented it. There is lot of detailing given to the hair, make-up and head gear and because of this amount of detailing we are able to maintain the quality of the shows consistently.

In theatre everything needs to be secure because you directly go on stage, make-up wise it should be larger than life. Along with the creative director and choreographers Shiamak Davar and Ashley Lobo, the characters are carefully designed based on the theme and feel of the shows as choreographers also have certain thing in the mind for their dance pieces. Such as Sonali the princess in Zangoora has everything glittery and shimmery starting from her headgear to make-up. Chambooti is an element of nature who can fortell the future so we were told that she

neither be scary, nor friendly, nor look real human so we have given her crazy hair, her colour is mixture of white grey and blue.

Lot of changes have been made from the initial days due to visibility, aerial stunts and durability. For instance the Zangoora dancers’ had nude lips but we realise that those are not visible in the lights on stage so we changed into pink. Some of the headgears were heavy but we have tried to adjust from time to time but again they need to be something which can be quickly take out and again tie back another one. Atleast 10 to 12 times the head gears are changed, depending on the number of songs and dancers.

It has been a tremendous challenge in terms of hair and make-up to decide how much make-up one needs, how much time they will take, how much time they will last, how will we distribute the work, do we give them personal kits or make-up kits. We have everything organised, so all the lead characters especially, has their own make-up kit to avoid allergic reaction.

Anything which has hygiene attached to it is all kept separately moustaches, wigs, they are all washed and cleaned.

The other challenge includes quick changes and touch-ups that dancers’ require in between the show. As they need to look constantly fresh. Also in theatre it is major task to make everything look natural and free flowing, that is why in Zangoora every single person other than the soldiers wears wig to make them look real on stage.

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BEAUTY/Spotlight

When we work on a production, we first develop the story and the concept of a show. The Viraf Sarkari, Director concept entails working on the Art Design or what the Kingdom of Dreams and Production Design is to be.

Wizcraft International On the basis of the story and art design we prepare the Entertainment Pvt. Ltd. sketches for the characters complete with the look and the colours to be used. The sketches are then shared with h th the H Hair i and dM Make-up k D Design i artist, ti t ffollowing ll i which hi h th the artist is likely to hold 8 to 10 trials with different wigs and colours of make-up along with the costumes of the characters. After extensive trials we finalise the look of the characters.”

Zangoora: It is a period drama and a fantasy tale with the characters straight out of a fairytale. The drama moves between a palace and the gypsy camp in a forest hence the colours used are bright and costumes of the characters had to have that fantastical touch. For instance Chambooti to look ‘witchy’ wears surreal elements like spiders in her hair and snakes wound around her arms. It rightly strikes terror in the audience’s mind. Zangoora, the Gypsy Prince has been given a rugged and macho look, so his costumes and make-up reflect that. Colours used for him are browns and black which lighten up in scenes which require a festive look. The Princess, Sonali is supposed to look royal and ethereal and has opulent costumes and make-up, while Lachchi the gypsy girl’s look is bohemian and sexy. The colours used in this Bollywood musical are rich and costumes are ornate and dramatic to suit the concept and storyline and are complemented with ornate sets and props.

Jhumroo: The characters of Jhumroo were conceptualised as dreamers in a young contemporary urban and super chic Mumbai setting. The costumes and make-up bring out a range of these looks by using bold colours juxtaposed against a range of subtle colours and intricate psychedelic and retro design. The looks range from realistic, sporty, office wear, lounge relaxed mood and formal all the way to fantasy flamboyant Las Vegas headgears and costumes and the shiny 1970’s disco decadence with its fitting gowns and kitsch bling. In Jhumroo each character and dancer has a very specific look- where the shades and textures of make-up or headgear or costume or accessories plays a key role in the emotional journey of the story. The entire musical is “painted” as it were, very carefully and specifically with these elements combined with the set design, lights design to create the justified impact of the golden music of Kishore Kumar and to bring out the love story of its protagonists.

DIRECTOR’S TAKE

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BEAUTY/Focus

Skincare essential SARA PROFESSIONAL

VISAGE BEAUTY AND HEALTH CARE HAS FORAYED INTO A NEW VENTURE KNOWN AS SARA PROFESSIONAL. THIS RANGE IS INSPIRED BY ACTIVE ORGANICS, COMPRISING OF A WIDE VARIETY OF INTERNATIONAL ORGANIC INGREDIENTS LIKE ARTIC BERRY, STONE CROP, PROBIOTIC MILK, GRAPEFRUITS, WHITE TEA, WILLOW BARK, TOMATO ETC.

T

he motive behind launching this range is to create a niche category in organic sector of beauty industry with international active ingredients for natural fair glowing skin. Sara professional is exclusively a professional organic skin care brand. And Sara Herbals goes to the retail stores.

The range’s USP lies in its airless packaging which is done for the first time in India. “Since it is an organic brand, we have kept in mind that the product should have Airless packs to keep it more hygienic. We have specially imported these pumps and packs from France, to give the industry a new feel good organic product,” said Vidur Kapur, Director, Visage Beauty and Health Care .

SKU’s: The professional line comprise of four mono doze kits of Papaya, Gold, Diamond and Silver.

There are two Eco pack kits of Artic berry with deep sea mineral and Charcoal with willow bark. The advantage is that mould masks are inclusive of these kits. The mono pack kits are for `400-450. The Eco pack kits are for 15 sessions for `4,200.

While the retail range includes a wide variety of products starting from Tomato Sun Block, White Tea BB Cream, Grape Fruit-C Exfoliator, night repair creams — Milk Gel Cream and Arctic Berry Gel Cream. The retail products are priced from `550-650.

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BEAUTY/Focus

Get radiant skin with

Cheryl’s O2C2

THE NEW O2C2 RADIANCE KIT BY CHERYL’S COSMECEUTICALS ADDRESSES VISIBLE SIGNS OF AGEING INCLUDING A LOSS OF SKIN’S RADIANCE AND FIRMNESS, AS WELL AS WRINKLES, LAXITY, AND PIGMENTATION. IT EFFECTIVELY BRIGHTENS SKIN WITH A BURST OF YOUTHFUL RADIANCE.

O

xygen being an important part in our life also plays an important role in our skin. Our skin is the largest organ of the body and also needs a deep breath of fresh oxygen for detoxification and renewal. Keeping this in mind Cheryl’s has built O2C2 with ingredients which use oxygen and natural enzymes like papain and bromelane, to exfoliate epidermal dead skin, revealing fresh, glowing and radiant skin. Cheryl’s O2C2 not only energizes the skin, but also combats premature ageing and clears it of impurities. This treatment is suitable for all skin types, except acneic skin.

Cheryl’s O2C2 Professional Treatment is a six step procedure specially designed to achieve the desired results. To maintain the results of the professional treatment, one has to continue with proper care at home with Cheryl’s O2C2 Homecare Radiance Lotion.

O2C2™ Radiance Professional Treatment attributes:

• Lightens skin giving face instant radiance, tone and glow with: • Ferulic, Salicylic, Lactic acids and Niacinamide exfoliates, makes skin lighter and improves skin’s elasticity.

• Gives skin a breath of fresh air for a brighter look with: • Perflurodecolin transports oxygen to cells energizing skin while Papain and Bromelain are enzymes that digest and gently peel dead skin cells.

• Softens, soothes, hydrates, refreshes and gives skin a youthful look with: • Allantoin, Sodium PCA, Shea Butter and Almond oil reduces pigmentation, exfoliates, hydrates and soothes skin.

• Protects skin against tanning, pigmentation, fine lines and wrinkles with: • Zinc oxide, Micronized Titanium Dioxide and Olive Leaf extract provide protection against UV and sun damage while Vitamin C and E are powerful anti-oxidants controlling premature ageing.

Step 4 | Peel Activator: removes dead skin cells, promotes younger looking skin by increasing rate of cell renewal

Step 5 | Peeling: provides anti-bacterial and anti-inflammatory peeling, contains anti-oxidants that lighten skin and also reduces fine lines and wrinkles

Step 6 | Sunblock: provides complete UV protection and has anti-inflammatory properties.

O2C2™ Radiance Home care range: Inspired by gene science and stem cells research, aproduct that is specially formulated with ingredients like: • Sodium CocoylAlaninate that is a potent anti-ageing agent • ActinidiaPolygama FruitExtract that improves the transparency of the skin • EvodiaRutaecarpa Fruit Extract which is known to enhance the radiance and luminosity of the skin It maintains glow and radiant skin • MSM reduces inflammation • Bisabolol is anti-irritant, soothes and gives radiance and glow to skin • Beta Glucan and Sodium PCA hydrates and retains moisture O2C2™ Radiance Lotion: This is formulated to draw out and enhance the natural radiance and shine of the skin that is more associated with young, youthful and glowing skin. All these ingredients come together and help in regulating the production of melanin that causes skin darkness and evens out the skin tone. It also enhances collagen production, leading to smoother skin with fewer fine lines and wrinkles.

The process Step 1 | Cleansing : helps in improving skin’s Step 2 | Toning: reduces sebum secretion, constricts pores, cools, hydrates and reduces melanin in skin .

Step 3 | Massage: reduces inflammation, hydrates skin and promotes regeneration of cells.

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GUTTER CREDITS

elasticity, reduces pigmentation and revives skin’s healthy tone and texture.

BEAUTY/Runway Report

Gloss is back CORY WALLIA AND MANISH MALHOTRA DECODE THIS SEASON’S TRENDS IN BRIDAL MAKE-UP AND COUTURE AT THE LAKMÉ ABSOLUTE MASTERCLASS

T

he Lakmé Bridal Dream team brings the Gloss look alive at the Lakmé Bridal Masterclass.

The interactive make-up masterclass was conducted by the Lakme Absolute Dream Team - Lakmé Makeup Expert, Cory Wallia along with Grand Finale designer Manish Malhotra at Lakmé Fashion Week Winter/Festive 2014.

Reinventing the Art of Gloss for Brides

Lakmé for the first time ever, introduced a rare coming-together of skincare and make-up products with the Lakmé Absolute Gloss range. Makeup expert Cory Wallia, decoded the internationally acclaimed Gloss trend and its fantastic new interpretation into bridal make-up. He began by prepping up the skin with the Lakme Absolute Gloss Serum. He then worked on

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the lips using the rich, hi-shine bridal shades of plums and corals from the Gloss Addict range, handpicked by Kareena Kapoor.

Turning focus to the eyes, Cory then presented opulent and glossy winged eyes using the Absolute Gel Addict eye liner. He completed the look with a super glossy and plump stroke of Lakmé Absolute Gel Stylist Grape Blossom – a rich color that gave the nails an unmatched sheen and the most perfectly styled nails for any bride to take on.

Five models depicted various forms of the Glossy look, each crafted to bring out the sheer magic of the new collection by Lakmé.

Speaking at the Bridal Masterclass, Purnima Lamba, Head of Innovation said, “Weddings are set to be glossed over by the Lakmé Absolute Bridal

Dream Team as Manish and Cory come together to create glossy looks for brides-to-be. No trousseau is complete this season without the new Lakmé Absolute Gel Addict and Gloss Addict.”

The Grand Finale designer Manish Malhotra and the fashion expert of the Lakme Bridal Dream Team, channelling his expertise at the Lakme Bridal Masterclass said, “This collection has been specially curated for occasions where brides can experiment and have fun with their outfits be it at the Cocktail, Sangeet or even to take along as part of the wedding trousseau. In line with the international trend of gloss, the contemporary mirror work and textured fabrics reflect the euphoria and radiance of a neo bride with a hint of playfulness”

BEAUTY/Dermat Speak

CHECK YOUR FACTS

Medical facials

â How can one decide about the kind of facial suitable for their skin?

Determine your skin type. Skin falls into four types--normal, oily, dry and combination.

• Normal skin shows neither oil nor flaking skin. It should feel supple and smooth. If you have it, consider yourself lucky :) • Oily skin is characterized by the grease on the tissue. It is also common for a person with oily skin to have large pores and a shine.

• Dry skin may feel taut or show flakes of dead skin. It is associated with small pores. Moisturizing is important for this skin type.

• Combination skin is most common. It exhibits traits of all three of the above skin types. Usually, the skin is oily in the T-zone and normal to dry elsewhere.

• First we determine what your skin type is and then we discuss the treatment that will be suitable for your skin. This discussion also includes in-depth information of how the procedure will be carried out in the individual’s case. Once that is done and we have your acquiescence on the treatment we then go ahead.

â What kind of diet one needs to maintain to look healthy and glowing?

Prevention is better than cure always. So, it is better to keep our body in good shape always by following healthy routine and diet. One need to avoid alcohol and smoke even passive smoking is not good for healthy skin.

• Eat healthy balanced diet, include green vegetables and protein rich food in your diet. It helps in the formation of new cells. Drink 4 to 5 litres of water daily for healthy circulation of nutrients.

• Take sound sleep, at least 7.5-8 hours in a single phase is good to keep your face glowing and body healthy.

• Fruits are good for your skin, fruits are rich in fibres and helps in combating skin problems and digestion.

• Maintain your skin hygiene. Always clean your face after facing a polluted environment.

• Wipe off your make up before going to sleep properly.

• Massage with almond oil around your neck and hands or part

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of your body which is exposed generally, almond oil nourishes your skin and keeps it healthy. If possible you can massage your entire body with almond oil.

â What is hydra facial?

Hydra Facial cleans your skin, it sucks all the dirt out of your pores.

Using this machine with its suction and tiny bristles, it exfoliates your skin while removing impurities. It’s much more efficient then painful extractions and all of your dead skin immediately flakes away. The HydraFacial leaves your skin full of moisture. Plus, you can immediately put on makeup because there’s barely a hint of redness. It’s quick! The HydraFacial only takes about 15 minutes but it’s the amazing massages and scrubs that make it longer.

â How does it help the skin?

Step 1: Cleansing and exfoliation. The technician uses a small “deplaning” tool that opens up pores and sweeps the uppermost layer of makeup debris and dead skin cells away. It felt like a spinning toothbrush was being run over your face.

Step 2: Acid peel. Most glycolic peels leave your skin stinging for a few minutes until they’re washed off, but not this one. The glycolic/salicylic acid peel is gentle enough that it only creates the faintest tingle.

Step 3: Extractions. If you’re the type of person who gets off on seeing what comes out of your clogged pores, this is the part of the treatment you’ll love. Instead of performing manual extractions, the technician uses something rather elaborately called a vortexextraction nozzle that acts as a vacuum. The sucking sound it makes is oddly satisfying, but the best (or the worst?) part is the cup at the base of the machine that shows exactly what was extracted—and it’s more than you think.

Step 4: Serum application. This step uses the vortex-fusion tool, which infuses an antioxidant-and-collagen-rich serum into the skin to promote elasticity and hydration.

â What are the side effects of Hydrafacial?

None at all! But as a Dermatologist I have to face many more types of difficult skin like sensitive skin, rosacea skin, also skin with eczemas and allergies so we have photofacials, vitamin c, placenta facials also which are with no hand much and are natural with no chemicals and bleach.

Gorgeous skin built cell by cell Vivel Cell Renew

BACKED BY FIVE YEARS OF INTENSIVE RESEARCH, VIVEL SKIN SCIENCE HAS CAREFULLY CRAFTED A COMPLETE SKIN CARE SOLUTION THAT HELPS RENEW YOUR SKIN CELL BY CELL. POWERED WITH THE GOODNESS OF VITAMIN E, VIVEL CELL RENEW PERFORMS A DUAL ACTION OF REPAIR AND NOURISHMENT FOR HOLISTIC SKIN CARE. NOT ONLY DOES ITS ADVANCE FORMULA REPAIR THE DAMAGED SKIN CELL BARRIER AND REPLENISH LOST NUTRIENTS, IT ALSO FORTIFIES YOUR SKIN’S NATURAL DEFENCES AGAINST FREE RADICALS AND OTHER ENVIRONMENTAL FACTORS. ITS ANTIOXIDANT PROPERTIES PREVENTS FURTHER DAMAGE TO MAKE YOUR SKIN LOOK BRIGHTER, FEEL FIRMER AND RETAIN ITS NOURISHED, YOUTHFUL GLOW.

Vivel Cell Renew Range includes:

Face Moisturiser: Powered

with 10X Vitamin E benefit, it quickly penetrates deep within to work at the cell level. It repairs daily skin damage by protecting the skin cell barrier and replenishing lost nutrients and moisture.

It also prevents the breakdown of collagen in the skin’s extracellular network to keep skin supple and firm.

Hand Crème: infused with 10X Vitamin E benefit, repairs daily skin damage at a deep cell level. Skin conditioning agents rehydrate your hands, keeping them soft and beautiful.

Skin Tone Perfector: Fortified with Intensive VitaPro complex and antioxidant action, it acts as a multilayer skin tone perfector which works at multiple layers to give flawless even toned skin.

Its broad spectrum UVA, UVB SPF15 sun block protects from future skin damage such as sun spots and tanning.

Intensive Restore Body Lotion:

Its super absorbent formula with 10X Vitamin E benefit quenches the skin’s thirst for moisture and nourishment and adds a luxurious sheen and gives a firm, glowing skin. It is suitable for dry skin

All Year Light Body Lotion:

Specially crafted for all-weather use, this light, quick absorbing solution works at a deep cell level to repair skin damage and replenish lost nutrients. It is suitable for normal skin.

Deep Smoothing Body Lotion: A smooth textured formula that spreads easily to instantly smoothen rough patches. Visible Vitamin E beads with 30X benefit, gently dissolves into skin for irresistibly smooth, glowing skin that is nourished from within. Suitable for all skin types

Night Replenish Body Lotion:

Packed with nourishing ingredients to help your skin replenish lost nutrients while you sleep. Visible Vitamin E beads with 30X benefit*, gently dissolves into skin repairing daily skin damage overnight, to give you restored, glowing skin. Suitable for all skin types

Face cleansers: Specially

formulated to fight everyday sources of damage with the goodness of Vitamin nutrients.

Cell Renew Pollution Protect Cleansing Cream + Scrub:

Powered with strong antioxidants like Vitamin E and Pomegranate extract, it detoxifies skin by ‘neutralising free radical

effect of pollution’ thus keeping your skin protected.

Unique Pollution Protect Cleansing Cream + Scrub:

purifies the skin to remove accumulated pollutants from your skin pores.

Cell Renew Energising Face Cleanser + Scrub: Specially

designed for evening use, Energising face cleanser rejuvenates your skin after a long stressful day. Infused with the goodness of Vitamin E, Orange Zest and Micro Pearls, this face wash has an energizing action that removes sebum and stickiness to alleviate signs of day-end dullness for that refreshing energy boost.

Cell Renew Perfect pHFace Wash: Infused with nourishing Vitamin

E and soothing Chamomile is an ultramild face cleanser designed to maintain skin pH which boosts the skin’s defense system against cell damage. Its balancing Action deep cleanses without altering the skin pH. Ultra mild cleansing action does not strip off essential nutrients and moisture from skin.

NAILS /Preview w

Lacquer

luxury

THE LATEST IN COLOUR THERAPY FOR HANDS AND FEET

BOBBI BROWN New Nail Lacquer Collection

provides new shades in last season’s highly successful range of nail lacquers. The edited range of ten nail colours has everything from minimalistic sheers like Pale to classic Reds like Cherry Tomato, to fun-of-the-moment colours like Navy. The range provides rich colours and is chipping resistant. MRP: `1,060

CIATÉ Corrupted Neons The polish that never sleeps! The Corrupted Neon

collection brings you the zestiest matte neon shades, style your look by sprinkling glitter over wet polish for a sizzling finish. As the sun sets, light up the night with the corrupted topcoat -- clear on application, this clever polish glows under UV lights for club land chic, get Ibiza ready. MRP: On request

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NATIO Nail Colour comes in four new fashionable shades

including Lovely, Ruby, Maple and Wonder that offers a complete palette of timeless and on-trend ‘finger-wear’ for every season, style and personality. The paints are natural and safe, free from the harmful effects of formaldehyde, toluene and dibutyl phthalate (DBP). The quick-drying and long-lasting formula ensures that nails remain smooth, shiny and gorgeous all day long. This chip resistant nail colour is free from animal testing and made in Australia. MRP: `595

REVLON Nail Art Sun Candy and Revlon Nail Art Shiny Matte are inspired

by the leading trends in fashion and beauty, both dual-ended nail polishes provides unique textures and finishes. While the Sun Candy builds on the popularity of Revlon Nail Art Moon Candy, offering sunny colours in 6 brilliant shades with sparkling topcoats for a solar effect; Shiny Matte, on the other hand, allows shiny/matte trend with matte and metallic enamels in 4 runways shades with sophisticated matte base coat and shiny coordinating top shade along with a skinny nail art brush. MRP: `375

COLORBAR Fluid Sand Nail Lacquer comes with

a trendy selection of colours that bring alive the sand texture in a unique three dimensional pattern on the nails. The range has eight unique shades that are divided into two palettes – day and night, each shade loaded with the subtle accents of reflective shimmer to create a dreamscape of romance on the nails. MRP: `499 b eauty l aun chpad | 09.14

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FRAGRANCE /Preview

GET SEXY AND SEDUCTIVE THIS SEASON

MICHAEL KORS

Glam Jasmine Packaging: 50ml and 100ml MRP: `6,350 and `8,800 respectively Availability: Michael Kors Boutiques exclusively

Inspiration: The Michael Kors woman

is a juggler, with a busy life and a variety of needs. Depending on the minute and the moment, she can feel sporty, sexy or glam.

And Kors has the perfect beauty statement to match all of her moods.

Notes: The fragrance gives center stage to Kors’ beloved floral note, Jasmine, while warm Woody notes and sparkling Citrus are less prominent. It embodies the woman who amplifies her evening with colour-concentrated looks in rich, deep hues like Plum and Berry.

RALPH LAUREN

Midnight Romance Packaging: 100ml MRP: `5,700 Availability: Select retailers across India

Inspiration: The new

woman’s fragrance invokes passion, sensuality and mystery, all at the same time. Developed by both a male and a female master perfumer, each note adds a facet of femininity and mystery to create chemistry and the exciting anticipation of young passion. The beautiful contradiction between the sensual pink peony and deepblack vanilla captivates attention, showing a confident but delicate side.

Notes: Passions are awoken by Raspberry, Italian Bergamot and

Juicy litchi in top of the composition while the heart encompasses seductive Peony, sambac Jasmine and Freesia warmed with a sexy blend of black Vanilla, Ambroxan and Iris absolute in the base.

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HALLOWEEN

Rock On Packaging: 125ml MRP: On request Availability: Select beauty and lifestyle retailers

Inspiration: The EDT is

a new edition of the first masculine fragrance from the Jesus Del Pozo Halloween collection and is apparently intended for rebellious and sexy men, “impulsive as rhythm of the night and attractive like a second skin.”

Notes: The composition contains “red” ingredients and opens with LMR Cardamom from Guatemala, Bamboo, Red pepper and Lemon at the top. The heart is made of Lavender LMR, Red apple, Rosemary LMR and Violet leaves. The base accords include sexy Moss, warm Sandalwood, second-skin Musk and modern Amber.

TOUS

Love Packaging: g g 50ml MRP: M MR P: On O request Availability: A vailabi select beauty stores and counters

Inspiration: The nose behind this Inspi In women’s wo ome men n fragrance is Sophie Labbe. The fragrance frag fr agraan features citruses, fruity and floral notes.

Inspired by the idea of love, oral n o happiness, fun and friends, itt ccelebrates eleb el br nothing planned and just with wi h aabsolutely bs going with the flow. go Notes: A sparkling perfume, N opens with bubbles of pink itt op p Grapefruit, a hint of Spicy pepper and Grap pe dropss of of Mandarin combined with a heart filled ed d with wi fun Violet flowers, Muguet and Raspberries. Sandalwood, an nd fanciful fan fa tender and soft Iris bring a cute tend te nder Musk M yet cheerful touch to the fragrance. chee

IMAGE: INGLOT STORE

BUSINESS

b eauty l aun chpad | 09.14

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T H E C H AN G I N G FACE O F

PRODUCT OFFER

“THE GROWING DESIRE TO LOOK YOUNG AND INCREASING CONSCIOUSNESS ABOUT SIGNS OF AGEING HAS MADE WOMEN CONSUMERS TO LOOK FOR GOOD QUALITY ANTI-AGERS/NOURISHERS WHICH SUIT THEIR SKIN. ANTI-AGERS HAVE BECOME EVEN MORE POPULAR AS WOMEN EVEN IN TIER II AND TIER III STARTED TO PAY MORE ATTENTION TO THEIR LOOKS AND HEALTH, UNLIKE IN THE LAST FEW YEARS, WHEN FAMILY USED TO BE THE ONLY PRIORITY. ANTI AGERS ARE GENERALLY USED BY WOMEN AGED BETWEEN 25 AND 40 TO LOOK YOUNG”, SAYS INA DAWER, SENIOR RESEARCH ANALYST AT EUROMONITOR INTERNATIONAL IN RESPONSE TO THE GROWING DEMAND, THE MARKET HAS DIVERSIFIED BEYOND DOUBT AND GIVEN THE INCREASING CONCERN SHOWN BY LARGE NUMBER OF CONSUMERS, BRANDS HAVE BEEN FEEDING THE APPETITE FOR ANTI-AGEING PRODUCTS WITH INNOVATIONS IN FORMATS, INGREDIENTS AND DELIVERY MECHANISMS. GIVEN THAT PREVENTIVE ANTI-AGEING NOW STARTS AS EARLY AS 25 YEARS, BEAUTY LAUNCHPAD TALKS TO THE BRANDS ABOUT PRODUCTS IN THEIR PORTFOLIO, WHICH PROMISES TO BE ONE OF THE FASTEST GROWING CATEGORIES IN SKINCARE IN INDIA.

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W

rinkles are no longer considered the only sign of ageing, rather age spots, hyperpigmentation, dry skin, uneven skin tone, dark under eye circles and even hair damage are now topping the lists of anti-ageing concerns among the consumers. According to Global Industry Analysts report, spending on anti-ageing products is expected to reach $291.9 billion by 2015.

Therefore, it comes as no surprise that the beauty and personal care brands, manufacturers and suppliers around the world are closely monitoring consumer trends for a piece of the market, of which India promises to be a prominent part.

Looking at some of the latest launches in anti-ageing its interesting to observe that increasingly anti-ageing is one of the benefits in the trending multi-benefit creams like BB & CC creams. The serums are increasingly being introduced as an essential part of the bouquet by popular brands like OLAY whose main USP stems from its ability to provide visible anti-ageing benefits.

L’Oreal with Garnier Lift Activ was the first to launch in early 1990s in this market which was hitherto more concerned about glowing, blemish free skin.

The top crop:

International labels including L’Oréal, Garnier, P&G, Estee Lauder, Avon and Oriflame have peddled their products with great success in India, courtesy a huge level of awareness on the part of women consumers in terms of what is available internationally and advertisements that are continually highlighting the importance of looking young.

However, the game-changer in this category has been the launch of Olay Total Effects by P&G in the year 2007.

A Booz study notes that within a year of its launch, the product managed to grab at least 20 per cent of the anti-ageing skin care market in India, and today it dominates the statistics of having close to 40 per cent market share. The launch was a big event in the anti-ageing category, which made the biggest of players, sit up and

IMAGE: SHUTTERSTOCK.COM

ANTI-AGEING

BUSINESS /In Focus

take notice of a massively advertised product by P&G, claiming to fight the seven signs of ageing. An organised retail and a well-planned distribution strategy aided the performance and the success of Olay made many FMCG companies realise the importance of a 360 degree advertising campaign around a nascent anti-ageing portfolio.

The best of the companies and brands are all united in addressing the changing market dynamics and many, including P&G, L’Oréal, HUL and Allergan, have invested heavily in their research and development activities globally, besides holding numerous patents in anti-ageing technologies and elements, with Cosmeceuticals, being a huge part of this portfolio now.

This new concept is being promoted across all spectrums with interesting terms like free radical combating antioxidants, collagen and elastinboosting compounds, gene therapy and stem cells.

A latest product to hit the market recently is Avene’s Eluage- antiwrinkle concentrate. The technology involved is indeed intriguing as Avène Dermatological Laboratories of Pierre Fabre Dermo-Cosmétique, France, have developed something called Hyaluronic Acid Fragments (HAF) along with a Swiss research team.

These are fragments of HA which

can easily l penetrate the h skin k and d trigger the creation of HA by skin cells. Avène’s patented Eluage anti-wrinkle formula uses two active ingredients – HAF – and it’s tried and tested Retinaldehyde (RAL), a vitamin A derivative, which is said to not only boost cell metabolism and makes the complexion more luminous, but also actually amplifies the effect of HAF, leading to an increased production of HA. Well, there are multiple anti-ageing products already with Hyalutonic aacid but the way its delivered to the skin is perhaps what makes tthe difference. L’Oréal Paris in the premium category has a comprehensive range for the retail market with a Preventive w first line of skincare range under the Youth Code flagship which has further added a line referred as Youth Code Lumigen Y tthat works on pigmentation. L’Oreal Paris than gets into advanced anti-ageing with REVITALIFT w LASER X3 that again includes Hyaluronic

Acid and d and d proxylane l d promises visible difference to reduction of fine lines and wrinkles.

Elaborates Guha of L’Oreal Paris “The anti-ageing market is a small but fast growing part of the total skincare market. However, the Indian consumer is evolving.

Education, exposure to international trends, increased disposable income has all lead to greater skin awareness amongst consumers. Today, working women are not the only the ones flocking to skin care items; younger consumers too desire products that offer prevention rather than only treatment. The introduction of climate friendly textures such as serums like L’Oréal Paris Youth Code, have come a long way in popularizing anti-ageing products. India is strategic market for L›Oréal Paris and we have over time built an anti-ageing portfolio across multiple price points and requirements. We will continue to bring in modern technology for our consumers,”.

SO what’s New in the Professional Skincare?

The latest to join the frey Phyto Rx Anti-ageing line from Lotu Herbals apart from the range from Skeyndor, Babor etc. (read Beauty Launchpad – August). Dermalogica, the American professional skincare brand takes the b eauty l aun chpad | 09.14

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BUSINESS /In Focus most pertinent skin concerns, not just in India, but worldwide (other two being acne and pigmentation).

We have never used terms such as luxury, pampering, treats, indulgence or welldeserved when reaching out to clients. There’s nothing frivolous about protecting your health, starting with the first line of defense— ense—

business of anti-ageing extremely seriously with its AGE smart™ line that addresses the basic causes of premature ageing with a set of innovative ingredients that include combination of antioxidants (such as White Tea, Vitamin C, Vitamin E) to scavenge the free radicals, Glucosamine, Lactic Acid, and Magnesium Ascorbyl Phosphate that fight hyperpigmentation and Bioflavonoids in White Tea and Licorice treat broken capillaries.

And the entire exercise cise of keeping up with timee seems to be working as Dermalogica India’s Avni ni Amlani – International Skin Expert and Consultant says, “Ageing is one of the he hottest topics on the skin in care menu, and it’s not going away. According to IBIS World Market Research, the antiageing industry will generate $291.9 billion in sales worldwide by the year 2015, and about $2.5 billion of that will be earned in India. The same researchers report that cosmeceutical products are on course for a 7.7 per cent growth within the next year”.

“Premature ageing tops the 3

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the skin! And this is t our core mark marketing strategy”. she. t t ” Says S

UV Absorption : The First Line of Defence

It would not be a wrong observation to say that over the last decade, some of the most interesting productt formulations and innovations tions have happened in UV absorbers sorbers segment. For a young and d population, who are growing populat increasingly in singly cconcerned rned with sskin cancer aand preventing reventing signs off ageing, sig UV absorbers orbers now readily are n being incorporated orporated in several product sever oduct formats including sprays, includ prays, lotions, make-up, serums, creams make-u and gels that even cater largely tto the anti-ageing portfolio. Interestingly portfolio “Ninety-one per cent of “Ninety-o dermatologists surveyed dermatolo

by L’Oréal recommend the regular use of sun protection essential skin care regime as an essent against skin ageing. to protect ag L’Oréal Paris UV Our offering, L Essence, ensures a Perfect Aqua E protection against high level of pr UVB rays. It both UVA and U ingredient Adenosine contains the ingr that repairs deep skin damage and also

fights wrinkles”, shares Guha.

According to a Mintel report, at least 52 per cent of respondents make an effort to use sunscreen and stay out of the sun to prevent ageing.

Product developers are additionally challenged to blend water resistance, texture, absorption and long-lasting protection while increasing SPF, and the ingredients are critical in this challenge.

Natural Products

Apparently the desire for more natural ingredients is one of the fastest growing around the world and anti-ageing is no different here. anti-age According Accordin to Kline & Company, the natural natu personal care market is predicted to reach $6.7 billion in 2015 in the bil US alone, alon while Mintel in its anti-ageing survey says that anti-ag 76 per cent of respondents, those are concerned about ageing, agein are interested in the products produ having natural or organic ingredients. Says orga Divya Divy Thukral, director of Belle Bell Vous, the marketer and distributor of Natio, a leading Australian natural lea beauty brand, “Most of be the th anti-ageing solutions present in the market p today contains a higher t quantity of chemicals q and an heavy metals. Natio’s Renew Ren Lines and Wrinkles range ran is power packed with wit active plant peptides (Powerful proteins), fennel, (Pow moringa butter, frankincense and myrrh help stimulate cell renewal and collagen production to reduce the visible signs of ageing. There is a growing population of Indian buyers who are aware about the difference between applying chemicals and naturally enriched products on their skins.”

As consumer demand for natural products increases, product developers are challenged to keep pace and find new ingredients and formulations that are natural while providing the same results consumers expect from synthetic products.

to the growing breed of discerning consumer.

Gen Y as the new consumer:

Retail R il Sh Shelf: lf

A look at the leading retail shelves can also help anyone to draw an understanding of this ever-expanding market, be it the high streets, malls or a local kirana shop. Right from the best sellers in the mass and masstige segment like Olay, Pond’s, Nivea, L’Oréal, Lotus, Biotique, VLCC, Aroma Magic to premium brands like Za, Kaya,

According to a NPD Group report, women in the Generation Y group are beginning to notice and fight the signs of ageing. The report titled Women’s Skincare In-Depth Consumer Report, says that at least 39 per cent of women falling in the age group of 25–34 say that anti-ageing is an important benefit they look for in facial skin care product.

The report quotes the top facial skin care products used by Gen Y as facial cleansers, lip products, facial/neck moisturizers, eye products and facial exfoliators/ scrubs. Though this just gives a glimpse of the market in US, India is too not ffar behind with more and brands offering the preventive more brand lines as a prominent range in this p market. “Today, the mid 20’s market consumer too desires products cons that offer prevention rather th than only treatment. The th L’Oréal Paris Youth Code L’ range patented with our Prora Gen® Gen technology caters to this segment,” notes Guha of L’Oréal segme Paris.

SOP, experience and service delight.

There have been several cases which have caused major life threatening issues with PRP being PPP (Platelet Poor Plasma) being doled out at cheap costs because the client may not know the difference. It is always recommended to choose r market leaders with the m bandwidth of experience, b product knowledge and p skill s acumen on deliveries of o any advanced anti ageing treatment solution.” t And professional education is just not e the t only concern. A lot of o consumers are also making it quite a task for m the th brands operating in this domain. “Consumers want doma quick results. They very often want a ‘miracle cream’ to instantly reverse the signs of ageing. Hence we strive to educate our clients about what is achievable. We believe in underpromising, and over-delivering. We help clients to understand what to expect from the various treatments and products out there and guide them to the option that is the best fit for them. We also recommend professional treatments to compliment the homecare regimen. But yes, all of this is certainly a challenge,” adds Amlani of Dermalogica India.

The Pitfa Pitfalls of a Developing Market & Restless Consumer Dermalogica, Khadi and Fab India, the list is endless and extremely detailed. Interestingly, the offerings within the luxury segment are also something that speaks volume about the growing brands’ interest and consumer awareness in this space.

One can easily witness almost a flood of luxury brands including Shiseido, Lancôme, Clinique, Kiehl’s, Estee Lauder, Clarins, Forest Essentials, L’Occitane and a host of exclusive brands at Sephora stores (read here: Burt’s Bee skincare, Boscia, Strivecten), all competing an at the same time providing huge choice

However, tthe road is not as smooth appears to be. There are many as it appea hiccups and exhausting rides that the hi brands constantly have to keep a tab of. The challenges are bound to happen in a critical and developing market like India. Discussing the same, a VLCC beauty expert says, “India being a rather nascent developing market, in terms of advanced procedures, does offer several unqualified or unreasonably qualified or experienced dermats and doctors offering advanced procedures with unskilled hands and little technological background. This is fraught with grave risks to a client who may just choose price over quality, b eauty t l aun chpad h d | 09 09.14 14

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BUSINESS /In Focus

Way forward with innovations:

According to a new market report published by Transparency Market Research titled, “Anti-ageing Markett - Global Industry Analysis, Size, Share, Growth, Trends and nd Forecast, 2013 - 2019”, the global Anti-ageing market has been said to be close to $122.3 billion in 2013 and is projected ected to reach an estimated value of $191.7 billion in 2019.

In my opinion, anti-ageing products have a very promising mising future in India. According to Euromonitor International antiagers are likely to grow by a constant value CAGR of overr 16%.

As manufacturers including Hindustan Unilever Ltd continue inue to introduce and promote anti-ageing products, more women men are likely to become aware about the claimed benefits associated ociated with anti-ageing products. Growing awareness coupled with the increasing financial independence would translate into growth owth for many skin care products including anti agers.

Anti-ageing or timelessness/Agelessness, we wonder as the inexorable push for the fountain of youth continues the Gen Z is already discovering holistic living as perhaps one way for achievin achieving n ng this and products that increasingly address this mindset are likelyy to succeed in the coming years.

— BY VANDANA THAKUR, WITH CONTRIBUTIONS IONS

BY RITOO JHHA

Anti-Ageing Cream

ADVERTORIAL

Ageing, as many people say, is inevitable. It happens to most if not all people, men and women alike. We can blame a particular hormone which minimizes, in terms of horm production as we age. That human p growth hormone is something g we w have to boost if we want to fight the signs of ageing. Pureza introduced a unique Anti-ageing cream that contains key natural skin nutrients like Shea Butter, Aloevera, Jojoba oil , Almond oil, Avocado oil, Olive, Grape seed, Green tea and Argan oil that remove dead cells and makes skin soft, glowing and firm to reduce wrinkles and its continue usage, transforms the skin to vibrant youthful state.

Price of Anti-Ageing cream is `675 /Availability : It is available in the leading salon and on directly calling to 0091-8879750299 For query related with distributorship of Pureza products, please call us at the above number and mail us at info@ cinderellacitylife.com. One can place the order by contacting us through mail or visiting the site www.pureza.co.in and facebook link: https://www.facebook.com/#!/pages/ Pureza/730349147001220

By September 2014, Pureza products will be available on Amazon, Ebay, Snapdeal, Flipkart and Jabong e-commerce site.

Anti-ageing in Hair Care One of the newest emerging trends in anti-ageing category is in hair care. Just as skin ages with time, hair becomes more brittle and prone to breakage over time, resulting in dull and less voluminous hair. The beauty industry, therefore, is creating new products designed to protect hair from free radical damage along with several other elements that weaken hair during the course of time. As a result, a lot of antiageing formulations are now being added to products including shampoos, conditioners, volumisers and serums to meet this next anti-ageing destination.

Recently, an age-defying hair shine product Univar, that contains natural ingredients, has been developed to increase hair strength, shine and protection.

Moreover, the use of Cremer Care Argon Oil helps repair free radical damage, while also increasing the shine of the hair. On the other hand, Dow Corning DC 2-2078 claims to provide heat and colour protection to the hair. Besides this, additional ingredients being used for anti-ageing hair care include niacinamide, omega 3, caffeine, panthenol and essential fatty acids.

Painted brick makes the waiting area feel warm and inviting.

PREEN WITH ENVY

ENVY SALON & SPA SCORES RAPID-FIRE SUCCESS WITH A BUSINESS-SAVVY MODEL AND AN EMPHASIS ON EFFECTIVE RETAILING. —TRACY MORIN

E

nvy Salon & Spa may be the new kid on the block in Anderson, Indiana, but it’s already redeďŹ ning the local salon experience. Owner Eva Angelopoulos opened the space in October 2013 with little beauty-industry background but plenty of business savvy; she formerly sold cosmetics and owns a retail store and chain of restaurants. The Chicago native simply wanted to create a big-city-style salon—one that she’d want to go to—and approached her stylist, Terri Edwards, to run the show. “I wanted to oer clients the full experience, including retail,â€? Angelopoulos recalls. “Many local salons were like living gossip columns; I wanted to run mine like a business.â€?

With Angelopoulos’ entrepreneurial acumen behind operations and retail, and Edwards overseeing employees and services, the 2,000-square-foot salon is thriving. Envy’s high standards center on providing top-notch services and customer care, teaching clients how to re-create looks at home and retailing appropriate products—plus fun add-ons like jewelry and clothing to complete the look. Thanks to a selective hiring process, ongoing training inside and outside the salon, and a spotlessly clean environment, locals are taking notice. “People are amazed—they tell me, ‘This is a salon like no other!’� Angelopoulos exclaims. “I’ve built all of my businesses on word of mouth, because if I’m not good enough for clients to tell their friends about me, I have no business being in business.�

Complementing its spa, nail and hair services, Envy is decidedly retail-driven. Angelopoulos personally selects all of the products sold at the salon and sources one-of-a-kind boutique items, while sta members are trained to explain to clients the whys and hows behind each product (she’s found particular success displaying the Timeless by Pevonia line, which she fell in love with after demanding “the best skincare line availableâ€? from her supplier). Next, Angelopoulos plans to host events, partnering with Aquage and Wigs for Kids and oering skincare classes for clients. “We put value on the talent and ability of our team, and we oer value to clients that continues beyond the salon,â€? Angelopoulos concludes. “We’ve been very successful because we’ll never lower our standards.â€?

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BUSINESS /Retail

Pushing For Omnichannel Retail

NYKAA AIMS AT GIVING THAT BEAUTY FIX FALGUNI NAYAR, CEO, NYKAA.COM HAS BEEN AT THE HELM OF AFFAIRS AS MD OF KOTAK MAHINDRA CAPITAL CO. LTD. FROM THERE TO SETTING UP AN ONLINE BUSINESS IN BEAUTY & WELLNESS RETAIL OVER TWO YEARS AGO, IT HAS BEEN IF ANYTHING, AN AUDACIOUS STEP AND FALGUNI SEEMS TO HAVE WORKED OUT ALL FORMULAS TO MAKE HER VENTURE A GREAT SUCCESS. BEAUTY LAUNCHPAD INDIA GOT TALKING TO HER ON HER NEW BORN VENTURE AND WHERE ITS GOING! THE BEGININGS: The HOW!!

I wanted to start an entrepreneurial journey and one of the things that appealed to me was the fact that there was a multi brand retailing opportunity in beauty and wellness. It has to succeed in India. A person would indeed like to go to a store and see various brands. Unlike single brand retailers, a multi-brand one like Sephora would indeed inform the consumer about the best in each brand.

Consumer basically wants an unbiased advice from the retailer – more on lines of solutions for their particular skin type and skin condition.

Hence advice based selling and multibrand retailing is what appealed to me.

THE INSPIRATION & THE WAY FORWARD

Internationally the ground floor of big department stores like SAKS 5th Ave. or Bloomingdales is filled with beauty and perfume brands. We have not been so successful in developing that format in India. But since the market is not big enough and these products have long tail inventory, I felt e-commerce is a better way to begin. So I started with online retail store first and once we get scale, we will do what I call destination stores and since beauty is also about travel retail, we have recently launched our first store at Terminal T3 in Delhi. We will be retailing luxury perfumes from this space and in addition there will be a

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space where people can see that, we are a digital brand. After that we, plan few more airports and destination malls where people from smaller cities and towns would come to buy their favorite brands etc. Quite similar perhaps to us visiting New York and Sephora to explore and buy new products. We don’t want to be a neighborhood store. We essentially want to be an omni-channel retailer for beauty.

THE CHALLENGE OF BEAUTY ADVISERS

It is a big challenge! Parcos is a pioneer in luxury beauty retailing in India and we are the second ones going down their path. Parcos and Sephora do have beauty advisers. We have already been doing that online - we have chats and people praise our customer support team in giving good advice and help in selecting the products.

The entire category we cater to, needs it, whether cosmetics or the wellness products- multi-vitamins etc. Online we try to make things easier by categorization like – anti-aging, dark circles etc. to help the consumers negotiate the site better.

THE DILEMMA OF PRICING

Online, we try to sell at MRP, we do not unnecessarily slash prices but there are lots of offers that brands bring to the table. However, in this business in India, the retail margins are not that high for retailers to slash their prices. Margins vary from a low of 15 per cent to highest

of 30 per cent. These are very low margins given that you are taking the product aging risk also.

Moreover, the consumers are very conscious. For instance if the product is one year to expiry and was manufactured one year ago they write in to us saying they are not getting a fresh enough product!!!

INVENTORY MANAGEMENT: A TRICKY CATCH 22?

The reason why people have not done well in this category has been because of this whole inventory issue. To assess the kind of inventory that has to be maintained, and to keep it fresh in all the stores is a basic challenge.

We want to give fresh products to our customers and that can be done through the curated catalogue. We will not carry 100 per cent of any brand’s catalogue.

We will carry only what we think there is demand for.

As we believe in working like a Pull site not a Push site, our product selection is as far as possible tailored to customer demand. Our banners are not taken by brands that are not appreciated by customers. What we did well was to study the 250-300 brands that customers wanted and we tried to bring them on board. We respect their margin structure. There are certain brands that have very low margin structure but because the customer wanted, like Tresemme, we are providing it.

We began with largely female consumer in mind but now we have added a good offering for men as well.

SUPPLY ISSUES

In this business there will always be supply issues. For eg. Of the 40 shades of Maybelline Color Show, top six will always be in short supply as they get sold out very fast. Whereas the last 10 colours, you will always have surplus stock.

Sometimes a customer picks up 40 units of a lip balm, for instance, and you run out of stocks in one go!!! Getting the color pattern right takes time Skincare is relatively easier to handle.

Even hair care is going wide. Demand pattern has to be understood. It’s a complex business.

THE JOURNEY SO FAR & INSIGHTS

We launched in March 2013 officially, and have had an encouraging first year. The plan is to grow four fold this year. Once we grow four fold this year, we will be a very substantial player. We will be inching close to New U without a brick and mortar presence like theirs of 50 or more stores. We don’t want to really dilute what we have online by going brick and mortar but some experiential stores will help.

We will position our stores in ‘feeder’ markets. For instance Delhi is a big feeder market where people from all over North India come to shop.

We are also planning Hyderabad and Bangalore.

We are not going abroad immediately but our herbal category is very amenable to international demand.

I strongly feel that since Indian brands understand Indian skin better, they will be in demand by the Indians even if it’s a diaspora globally. My personal experience says so, specially for color cosmetics be they a Maybelline or L’Oréal manufactured in India for Indian skin vis-à-vis any other imported brand not manufactured with Indian skin in mind.

Our main target audience is 18-24 and 24-34. Almost 90 per cent of our customers are in that age group. But within that 24-34 converts much better and buys more as well.

BUSINESS /Portfolio

Power CALIFORNIA'S TOP POWER COUPLES SHARE INSPIRING STORIES AND SECRETS TO THEIR SUCCESS.

WITHOUT MICHELLE, BACHELOR BARACK OBAMA MAY HAVE NEVER BECOME PRESIDENT. THE GREAT GATSBY WOULD BE CALLED TRIMALCHIO IN WEST EGG, IF NOT FOR F. SCOTT FITZGERALD’S TEMPESTUOUS ZELDA. AND WHO CAN INVOKE THE NAME CLEOPATRA WITHOUT MENTIONING MARC ANTONY? TALES OF POWERFUL PAIRS—SPARKS THAT FLY, TIES THAT BIND, CHALLENGES THEY STRIVE TO OVERCOME— HAVE COMPELLED US FOR MILLENNIA, AND WE’RE STILL EAGER FOR MORE. HERE, CALIFORNIA-BASED DYNAMIC BEAUTY DUOS SHARE THEIR OWN INTRIGUING NARRATIVES.

BY FRANCESCA MOISIN

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PHOTOGRAPHY BY: ARMANDO SANCHEZ

y a l P

Tom and Deb Porter, Malibu C “On June 19, 1982, I joined friends for happy hour at a restaurant in Bloomington, Indiana, where I was working as Executive Director of a large wellness center,” Tom recalls. “Deb had also been invited, and within minutes we saw each other.” Love struck at first sight, as four months later the couple got engaged.

HOME BASE: Malibu INDUSTRY START: Attending a chemist’s lecture on new ways to infuse ascorbic acid—aka, nature’s vitamin C—into skin and hair preparations inspired the pair to withdraw $5,000 from their retirement fund and launch one of the first antioxidant-based natural beauty lines. Originally called C-FREE Enterprises, the name soon morphed to the more memorable Malibu C. BEST PART OF OUR COLLABORATION: Combining different strengths to achieve joint success. “As company President, Tom is driven, logical and capable of taking risks without succumbing to stress,” marvels Deb. Her intricate attention to detail and innate ability to read people have likewise been invaluable in marketing and customer relations.

MOST CHALLENGING ASPECT: Equally stubborn personalities run the risk of butting heads. “We work in separate offices to maintain a level of cool professionalism,” Tom shares.

HOW TO KEEP DOMESTIC PROBLEMS AT HOME: Talk constantly to sort through difficulties together.

“Openly discussing how we feel about ourselves, each other and our team prevents problems from festering,” Deb reveals.

SECRET TO A LASTING UNION: Says Tom, “When life throws challenges, draw on that spark that first brought you together.”

Fun Facts

FIRST ANNIVERSARY CELEBRATION: Driving up the Santa Barbara coast to dine at a hidden restaurant in the Santa Ynez Mountains.

SHARED HOBBIES: Waterskiing and working out. b eauty l aun chpad | 09.14 beauty

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Jim and Cheryl Markham, ColorProof Evolved Color Care Friends for six years before they dated, the pals were part of a tennis group that met weekly at Poinsettia Park to play. “We’d all go for breakfast at Duke’s Tropicana in Hollywood after games, so we got to know each other casually,” remembers Jim. Already a celeb hairstylist, he was seeing actresses and models. But daughter Vickie (from a previous marriage) didn’t warm to those ladies, and asked if he knew any nice girls.

Jim thought it over, then invited Cheryl on a date.

HOME BASE: Newport Beach INDUSTRY START: A father at age 15, Jim accidentally discovered his passion after becoming a barber to support his family. He next apprenticed for industry icon Jay Sebring, then took over the business following Sebring’s untimely death. ABBA Pure & Natural launched in the ’80s when Jim recognized the potential of organic products, and Cheryl came aboard to handle marketing. “We found we had natural chemistry in both realms,” she says.

BEST PART OF OUR COLLABORATION: “Getting to share the wins,” enthuses Jim. “What a blessing to work side by side with my best friend.”

MOST CHALLENGING ASPECT: Not stepping on each other’s toes. To keep things moving smoothly, Cheryl rules at home, while in the workplace Jim is boss.

HOW TO KEEP DOMESTIC PROBLEMS AT HOME: Don’t go to bed mad. “We immediately resolve disagreements so as not to let them infiltrate other domains,” Cheryl explains.

SECRET TO A LASTING UNION: “Value each other’s opinions, be considerate and truly listen to your partner,” urges Jim. Fun Facts

SHARED HOBBIES: Yoga, tennis, movies, concerts, dining out and going to the fights.

BEST TRIP: Celebrating Vidal Sassoon’s 80th birthday in the Queen’s box at London’s Royal Albert Hall.

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Gerd Hoher and Lulu Bryant, Carlton Hair/ arteasecolors On a fateful day in 1978, Lulu got a manicure at Gerd’s Carlton Hair Salon in Beverly Hills and was introduced to the charismatic Austrian owner. “He was charming, sexy in his white jeans, and I was smitten with his accent,” she reveals. Gerd fell for her beautiful eyes, California-girl smile—and fine hair that needed perming. “I couldn’t wait to get my hands on it!” he says. When Gerd proposed three months later, Lulu immediately accepted. “Who wouldn’t want a full-time hairdresser?” she jokes.

HOME BASE: Palos Verdes INDUSTRY START: Born into the business as a fifth-generation stylist, Gerd worked for his parents in the small Alps town of Spittal an der Drau before continuing his education in Germany, then launching Carlton Hair in South Africa, which brought him to the States. Once their daughters (Amber, 35, and Ashley, 33) started school, Lulu returned to work. “It seemed natural to join the team,” she says. Wife now handles business affairs, while hubby serves as Artistic Director.

BEST PART OF OUR COLLABORATION: “Exchanging ideas and brainstorming together,” Gerd enthuses.

MOST CHALLENGING ASPECT: Assigning roles. “Gerd is good cop, while we’ve determined that I work best as bad cop,” Lulu laughs. Such definition promotes support for both weaknesses and strengths.

HOW TO KEEP DOMESTIC PROBLEMS AT HOME: Check them at the door—and stick steadfastly to that rule. “Private concerns will consume all focus and distract you from essential business matters,” warns Gerd.

SECRET TO A LASTING UNION: “Schnapps!” jokes Lulu. “Mixed with a healthy dose of respect and trust.”

Fun Facts

YEARS MARRIED: 36.

FIRST DATE: Café Figaro in West Hollywood. b eauty l aun chpad | 09.14

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Don and Beth Bewley, Eufora Don was a hairdresser for a CBS station in Ohio, and Beth worked as a producer for the same affiliate. It was the mid’80s, height of the big hair craze. When they met at a company party, Don approached Beth—and immediately started restyling her tresses. “I couldn’t believe his nerve!” she exclaims. Their next encounter was more auspicious: He asked her out, and the duo has since been inseparable.

HOME BASE: Carlsbad INDUSTRY START: After studying architecture for several years, Don left college in 1974 to attend beauty school and fulfill his true calling. Together the team founded Eufora, determined to revolutionize the industry by promoting new health standards for color-treated strands. “My media background later proved useful with Don’s platform shows and TV appearances,” notes Beth.

BEST PART OF OUR COLLABORATION: Innovating solutions in non-office settings. “We could solve the world’s problems over a bottle of wine,” laughs Don. MOST CHALLENGING ASPECT: Says Beth, “Don loves music, and he loves it all day long!” Personal tastes and volume are some of many compromises twosomes make when in adjoining workstations.

HOW TO KEEP DOMESTIC PROBLEMS AT HOME: When spats inevitably occur, take an hour of distance to find clarity. “Employees should always feel you’re a united front, and never get uncomfortably caught in the middle,” points out Don. SECRET TO A LASTING UNION: “Of course love is essential, but actually liking each other as friends helps a lot,” Beth muses.

Fun Facts

FIRST DATE: A Meet the Fockers-style weekend with Don’s Italian extended family.

BEST TRIP: Three weeks in Italy with kids Sean, 32; Brynn, 24; and Sam, 22.

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Raymond and Jane Wurwand, Dermalogica They left Cape Town, South Africa, in 1983 to create a new skincare culture in L.A., where estheticians were struggling to access professional resources and products. “We rented a tiny storefront within walking distance of our small apartment,” Jane recalls.

She put together a few advanced skincare notes, set up folding chairs—and within one week ran out of space to accommodate all eager attendees. “We broke the fire code 10 different ways!” says Jane. This marked the start of International Dermal Institute, which expanded to include Dermalogica three years later.

HOME BASE: Los Angeles INDUSTRY START: At first, colleagues and concerned friends doubted their ambitious business plan. But the determined duo met with seven chemists before finding one able to create 27 original products free of mineral oil, lanolin, artificial colors and fragrances. The line differed greatly from anything else available on the market in 1986.

“Within hours of our tradeshow launch, we knew our lives had changed forever,” Raymond reminisces.

BEST PART OF OUR COLLABORATION: Raymond patiently gathers empirical evidence to support his instincts, while Jane simply trusts her gut. Together the driven entrepreneurs strike a perfect balance between pragmatism and intuition.

MOST CHALLENGING ASPECT: Staying in sync. The secret? “Become each other’s champions to support dreams until they come true,” says Raymond.

HOW TO KEEP DOMESTIC PROBLEMS AT HOME: Establish clear lines of communication. “We often have fierce conversations when we disagree, but we never pull in our personal stuff,” shares Jane.

SECRET TO A LASTING UNION: “Authenticity,” Raymond notes. “And choosing a partner whose zeal matches your own.”

Fun Facts

FAVORITE CITY: L.A., for its unmatched qualities of openness and optimism.

EVOLUTION: Dermalogica now boasts 40 worldwide locations, training more than 100,000 pro skin therapists each year.

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/Preview /Salon Design BUSINESS BEAUTY

QUICK TIPS Music and value additions MUSIC AND VALUE ADDITIONS FORM AN INTEGRAL PART IN SALONS AND SPAS. IT SETS THE MOOD AND AMBIENCE OF THE SALON. HENCE SUCH VALUE ADDITIONS HELP IN ATTRACTING CLIENTS’ AND TEND TO INEVITABLY REMAIN IN THEIR MEMORY FOR A LONGER TIME. THEREFORE THE SELECTION OF THE MUSIC AND OTHER UNIQUE ELEMENTS CAN MAKE A BIGGER DIFFERENCE THAN WE REALIZE. Viki Thakkar, architect and owner of the design firm Vikipedia throws light on the importance of music and other value additions in the tenth part of the SERIES! It’s better to separate the music into three parts: Hair area and reception waiting, beauty spa rooms and ritual treatment rooms.

Hair area should generally have peppy, happening , foot tapping music. It should include more of music and less vocals as consultation or discussion with clients is a parallel activity which is very crucial for delivering good results.

Avoid Bollywood or FM channels as clients do not prefer to listen to any advertisements or other chatter. They come to relax and rejuvenate.

Beauty spa rooms should have a separate dock or separate speaker with volume controller.

Wiring amplifier, DVD separately for beauty rooms is an expensive affair unless salon owner has a flair and no budget constraints.

Nowadays simple docks or 2.1 channel speakers with woofers are available for as little as `2,000, which can fulfil the requirement well enough.

Hide the system in a runner so that the source is not seen.

In the beauty rooms, music should preferably be Thai, meditative, spa music, sounds of nature, instrumentals, Osho music or music for relaxation.

Rituals rooms also could have music similar to beauty rooms but definitely a separate system based on the clients preference while ritual treatment is on.

There should be no clash of music genres; good sound insulation in partition needs to be in place and optimum volume for a nice salon environment.

Value additions are important nowadays for a successful salon. If the carpet area is good , then a cafe, library, juice bar, cake shop, music shop, designer t shirts, retail boutique of skin and hair products and accessories are a few things to support a parallel activity.

Anything out of the box can be a value addition to register that experience in the clients long term memory.

For more tips contact Viki Thakkar at viki@thevikipedia.com/vikithakkar@gmail.com or visit www.thevikipedia.com.

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GUTTER CREDITS

Value additions could further be organised to give a unique, refreshing experience like a unique coffee cup, a unique carry bag, a surprise element in the salon like a couch or a piece of art, which fascinates the clients.

BUSINESS /Detail For Retail

Hot Tools’ NexGen line includes Coconut Jo serums with tool purchases.

TOOL SHOP

Paul Mitchell tools are in full display at Belu Sal on in Yakima , Washington.

CURIOUS ABOUT HOW YOU CAN EFFECTIVELY RETAIL TOOLS OLS IN YOUR SA SALON? ALON? GOOD ALON? NEWS: WE HAVE THE RUNDOWN RIGHT HERE. —MOLLY KOSSOFF The Whole Package Take advantage of the displays and promotional materials that companies send along with product—these are intended to help you sell! Take the Hot Tools Coconut Jo styling serums, which are included in each purchase of tools in the brand’s NexGen line.

“Our Coconut Jo 8-oz. oils come in a cute display that’s already set up, grabs attention and is ready to make sales right out of the box,” shares Nicole Thompson, Brand Manager for Hot Tools. In this case, some of the work is already done; you just need to do the rest.

Intel and Demo Knowledge is the best tool of all. “One vital component of retailing tools effectively is knowing the items you’re trying to sell,” relates Thompson. “You have to tell people why this product is so fabulous, and in order to The Toolbar by CHI allows guests to get do this, you have to know why yourself.” hands-on styling Master all there is to know on the tool’s experience. functions, features and benefits. If you don’t appear informed, your sales pitch won’t have much credibility. And don’t underestimate the importance of demonstration: If you intend to sell a tool, make sure you give it a chance to perform. “The client will want the product that you use to give her the look she wants to achieve,” explains Thompson. “Use what you sell!”

Be Interactive Eliminate the distance between customers and products by allowing them to test out your tools.

Farouk Systems recently introduced The Toolbar by CHI with the aim of engaging clients by providing a station

where they can test-run dryers, flat irons, curling irons and brushes. “In order for salons to become the preferred retailer for beauty products, the retail experience needs to evolve as the consumer embraces new ways of shopping,” informs Basim Shami, CEO of Farouk. “Salons have an advantage when retailing: Consumers trust their stylists and rely on them for expert advice.” Another proponent of this strategy is Kristeen Wade, owner of Belu Salon in Yakima, Washington, which retails Paul Mitchell tools.

“We take guests to our ‘tool bar,’ where we show them steps on how to use each tool,” Wade explains. Time to raise the bar!

Educate Your Buyers When it comes to retail, empowering your clients is critical. Consider an organized effort in teaching your clients to use a given tool if you’re trying to boost revenues. “We’re planning a Tool Time class for our guests, where they can work on mannequin heads to see what each tool can do,” says Wade. “The class will have a $50 ticket price, but the whole $50 goes toward the tool of their choice for that night only.” Offering discounted tools, relevant info and styling experience all in one go is a sure way to build client loyalty.

Social Circle Believe it or not, salon retail continues beyond the salon. You can boost sales by way of social media, using channels like Facebook, Twitter, Instagram, or even your salon’s website to promote helpful content.

“We’re working on tutorials on how to use the tools, as well as posting how-tos from Paul Mitchell’s team.

This has helped in the past—we’ve had guests come in asking more questions about what they’d seen on our sites,” recalls Wade. “We also share tips and tricks on our web page, every month featuring a different stylist who answers questions on how our products and tools work.” b eauty l aun chpad | 09.14

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ACADEMICS

Setting Benchmarks in

COCHIN

THE THREE YEARS OLD ACADEMY HAS WELL KNOWN MENTORS FROM THE INDUSTRY , AS ITS FACULTY AND BELIEVES IN IMPARTING PRACTICAL KNOWLEDGE IN PROFESSIONAL COURSES. IT TAKES PRIDE IN BEING ONE OF ITS KIND TO CONTRIBUTE TO THE MAKE-UP AND FASHION INDUSTRY

BY DELIVERING HI-END SPECIFICALLY DESIGNED COURSES THAT PREPARE STUDENTS TO ACHIEVE GREAT HEIGHTS NOT ONLY AT THE NATIONAL LEVEL BUT MAKE THEM INTERNATIONALLY COMPETENT AS WELL.

W

ith a vision to provide Cutting edge global higher education to the youth, Pattanam Designory: Academy Of Makeup, Hair, Spa And Cosmetology was founded on January 2nd 2011.

The academy aims at providing unique, contemporary courses conceived and designed to provide authentic, intense and professional training in make-up, hair, spa and cosmetology.

However the aim is not only focused on imparting subject based knowledge and skills but also to mould the overall presentation and etiquettes of students.

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The USP of the place stems from the director and his teachings -Pattanam Rasheed, who is a renowned make-up artist with bag full of national and state awards for make-up. It has some very fine faculty members and the 100 per cent job placement at the end of it, is the best attraction.

Dr Maya Bhasi, principal of the academy shared that they want the students to come out of the beauty parlor concept and give a broader horizon to their knowledge by inculcating the latest techniques in make-up and other related subjects.

“Our institute provides the professional

knowledge which is required to work in films, media, spa and cosmetology business. This is the only academy that gives training in prosthetic make-up, media and fashion make-up as well as airbrush under one roof.”

Faculties: Pattanam Designory has a team of highly experienced and dedicated instructors with well acclaimed track records in their respective fields. The academy also have visiting faculties from the film industry and lot of other experienced hands contributing to the education of the students.

Director: Pattanam Rasheed Principal: Dr Maya Bhasi, she is responsible for the projection of the institution in the national and international market.

Make-up: Pattanam Rasheed, Bipin, Pradeep Pemgrikar, M Roshan, Nahush Pise, Ramesh Mohanthi, Pattanam Shah.

Hair- Shiv Kumar (Head) Cosmetology- Bigy Mathew Spa- Dr Maya Bhasi , Mrs Narola Eligibility Criteria: 10 +2 pass for all the make-up courses, hair and cosmetology courses and for the spa preferably graduates.

Admission procedure: After counselling , the students are guided to choose their respective courses.

The admissions for the one year programme starts in may-june and sepoctober and short term courses are all round the year.

Courses offered The curriculum for the courses are especially designed to discard the stereotype and blend traditional values seamlessly with youthful enthusiasm.

There are different class rooms for all the departments with full y furnished practical labs. In addition, the institution plans to launch more schools across the country and abroad as well. The academy is affiliated to NCVT and Calicut University.

Diploma courses Make-up

Diploma course in professional make -up artistry Duration: Six months+ four months training Fees: `50,000+ students kit + Admission fee `10,000 Diploma in fashion and beauty Duration: Three months + two months training Fees: `25,000+students kit + admission fees `5,000

Duration: One month Fees: `25,000+students kit+ admission fee `5000

Ramp Make Up N Fashion Hair Styl Duration: 10 days Fees: `15,000

Cosmetology and spa therapy

Hair

Diploma in cosmetology and spa therapy Duration: Six months+ four months training Fees: `50,000+students kit+ admission fees `10,000 Diploma in beauty therapy Duration: Three months Fees: `25,000+students kit(5000)+admission fees `5,000 Diploma in spa therapy Duration: Three months Fees: `30,000+students kit(10000)+admission fee `5,000

Short Term Courses Make up

Bridal Makeup & Hair Style Duration: 10 days Fees: `15000 Character Makeup Duration: Five days Fees: `15000 HD Makeup Duration: Five days Fees: `10, 000 Media Makeup Duration: Five days Fees: `10,000 Air Brush Duration: 10 days Fees: `15000

Advance Designer Hair Cuts Duration: One day Fees: `3000 Hair Colouring Duration: One day Fees: `1500 Hair Treatment Duration: One day Fees: `2000

Spa

Body Massage Duration: One day Fees: `3000 Per Massage Spa Facials Duration: One day Fees: `2000 Per Two Facials Spa Pedicure and Manicure Duration: One day Fees: `2000 Body Treatment Duration: One day Fees: `3000 Per Treatment Hair Spa Duration: One day Fees: `2000 Per Treatment

Cosmetology

Advance Aesthetic Facial Duration: One day Fees: `2000 Per Facial Chemical Peels Duration: One day Fees: `2000 Per Treatment

Pattanam Designory’s director Rasheed with visting faculty Ashs Hariharan

Hair

Diploma in professional hair designory Duration: Three months Fees: `40,000+students kit +admission fee `5,000 Diploma in basic hair designory b eauty l aun chpad | 09.14

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EVENT/Preview

CELEBRATION CELEBRATING ANOTHER YEAR OF SUCCESS OF ITS PARTNERS, LOTUS PROFESSIONAL, THE PROFESSIONAL SKIN CARE BRAND FROM LOTUS HERBALS LTD., HOSTED THE ‘LOTUS BEAUTY CARNIVAL’ IN THE GARDEN CITY OF SINGAPORE, RECENTLY. HAVING ESTABLISHED ITSELF AS AN ANNUAL JAMBOREE, IT HAS GROWN IN POPULARITY AMONGST THE INDUSTRY PROFESSIONALS, THE BEAUTY CARNIVAL THIS YEAR CELEBRATED ITS FOURTH YEAR. STARTING FROM THE 19TH OF JULY, THE THREE DAY EXTRAVAGANZA, HELD AT THE LUXURIOUS MANDARIN ORCHARD, SINGAPORE WAS ATTENDED BY SOME OF THE LEADING SALONS FROM INDIA AND NEPAL, WHILE CELEBRATING THE VICTORY OF THE WINNERS OF THE PRESTIGIOUS LOTUS BEAUTY STAR CONTEST 2013-2014.

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Thy beaute A

dding to the splendor of the beauty fiesta, was the launch of some cutting edge Lotus Herbals products by Nitin Passi and Dipin Passi, Directors Lotus Herbals, including the PHYTORx anti-ageing range and CRYSTALSpa Bodysheen, a body polishing range. Premium moisturisers under the PHYTORx range include-- the PHYTORx Platinum anti-ageing moisturiser, PHYTORx 24K Radiance moisturiser and PHYTORx Oyster Pearl Whitening moisturiser. A stunning collection of nail enamels, the Lotus Make-Up – Ecostay nail enamels, were also unveiled at this glittering event. Further uplifting the glam quotient of the evening, the product launch was accompanied by entertainment, including the traditional lion dance performance, showcasing the cultural heritage of Singapore, by Singaporean dancers, who mesmerised the audiences.

Proceeding towards the awards section of the event, the winners were felicitated with respective awards by the Directors of Lotus Herbals Ltd. Nitin and Dipin Passi. The first prize in the national awards category, was won by ‘Her n Sir Salon’, Ghaziabad along with a cash prize of `1,00,000. The award for the first runner up was taken by ‘Meshail Unisex Salon’, Pune with a cash prize of `50,000. The award for the second runner up was given to ‘Glamour’, Kolkata with a cash prize of `25,000. The award for the Best Upcoming Salon Chain for North 1 went to ‘Cut & Style Salon’, Gurgaon and for North 2 the award went to ‘Sahiba Unisex Salon n Academy’, Ghaziabad, who both won a cash prize of `50,000 each. The award for the Best Upcoming Salon Chain for was won by, ‘New Style Beauty Salon’, Anand. For the Best Upcoming Salon Chain, East, ‘Head Turners

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Lotus is the best Dolorest quam illa quatest, ut opta comnimet prepelenda consedi sitinus quam Lotus is the best Dolorest quam illa quatest, ut opta comnimet prepelenda consedi sitinus quam

Lotus is the best Dolorest quam illa quatest, ut opta comnimet prepelenda consedi sitinus quam

Hair, Spa & Beauty Salon’, Kolkata won the award and the Best Upcoming Salon Chain for South went to ‘Anoos’, Hyderabad.

All these salons were awarded a cash prize of `50,000 each.

Apart from these winners, awards were also handed out to city winners from participating cities across the country.

The ‘Lotus Beauty Carnival 2014’ was a also celebration of the ‘Lotus Beauty Star Contest 2013-14’. This innovative contest was initiated in November 2013 and was carried on till March 2014. The contest, now in its fourth year, was received with hearty and tremendous response from over 450 salons across India and Nepal. This celebration of beauty is a testament of Lotus Herbals’ commitment to honour and award aestheticians and salons operating within the professional beauty care industry in India. Being a noted player and one of the key driving forces in the beauty care arena, this initiative by the brand of hosting a beauty carnival is setting new benchmarks of excellence year after year, in the professional beauty care industry.

While talking about the event, Nitin Passi, director, Lotus Herbals said, “Lotus Beauty Carnival is the most ideal platform to showcase our new offerings, as it gives us the direct and un-diverted attention of some of the top spa and salons of our country. This event helps us in demonstrating the innovative approach and unique offerings we come out with each year, further strengthening our professional beauty philosophy.”

Lotus Beauty Carnival is a congress of professional beauty experts with an objective to recognise the upcoming talents in the industry on a national platform and helps uplifting and organising our industry.

The Carnival has come a long way since 2011. We have been receiving tremendous response from both new and existing spas and salons in the country.

The participation in this contest has grown multifold in 4 years with more than 450 top spas and salons in the country contesting for the recently conducted event.

Personally, I like the concept of this event. It aims at bringing forward the hidden talents in the professional beauty industry. I wish more such innovative efforts can be brought forth in near future to develop this industry which is still in the nascent stages.”

— Nitin Passi, Director, Lotus Herbals

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EVENT/Preview

Beauty Fiesta 2014

Beauty Gallore WITH SOME OF THE REVERED NAMES OF THE INDIAN HAIR AND BEAUTY INDUSTRY ON BOARD, BEAUTY FIESTA 2014, AN INITIATIVE BY BEAUTE ESPACE MEDIA IS ALL GEARED UP TO CREATE A BEAUTY STORM IN THE CITY OF AHMADABAD ON THE 22ND AND 23RD OF SEPTEMBER. FROM OFFERING ONE ON ONE SKIN CONSULTATIONS FROM THE FAMOUS DERMATOLOGISTS OF NEW DELHI DR. DEEPALI BHARDWAJ TO GETTING HANDS ON MAKE -UP AND HAIR TIPS FROM CELEBRITY HAIRDRESSER AND BEAUTY EXPERT, ASHA HARIHARAN TO EXPERIENCING THE EXTRAVAGANT EXHIBITIONS LOUNGE WITH PARTICIPATION FROM NUMEROUS LEADING BRANDS OF THE COUNTRY, THE BEAUTY FIESTA 2014 IS TARGETED TOWARDS ENGAGING THE CONSUMERS AS WELL AS THE BUSINESS ASSOCIATES ON A LARGE SCALE.

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plifting the glamour quotient of the event would be the fashion and bridal shows put together by the prominent names of the industry, highlighting festive and bridal trends of autumn/winter 2014. As a part of a special initiative, the event will also witness a customised fragrance station and will get to experience the world of ambience fragrances by IRIS Boutique.

Be a part of the super speciality look and learn sessions and become equipped to enter the industry as a professional yourself. Get updated with the technical know-how of the business as country’s leading and most successful hairdresser, Jawed Habib takes up the stage to talk about the raging business mantras.

Vipul Chudasama unveils his latest, Classique Collection; Marvie-AnnBeck brings forth magical make-up secrets from global bazaar and Taniya Khanna of Enrich salons gets to reveal her secrets on getting consumers mesmerised. The consumer gets enthralled by all celebrities and Lata Lakhani’s bridal studio that comes alive for the first time at the show.

NOT TO BE MISSED ± THE NAVRATRA LOOK FOR 2014

— An ecstatic festive show!

± GET THE CELEB RECOMMENDATIONS FOR FALL/WINTER TRENDS ± FREE GIFTS AND HAMPERS GALLORE

KEY HIGHLIGHTS OF THE EVENT: â AN EXHIBITION OF PROFESSIONAL AND CONSUMER BRANDS: with live experientials â Hair Fashion shows, Bridal Shows & Makeup & Nail shows â STYLING BY STARS: an exclusive area

where leading experts from hair & Beauty World give tips for Charity. Get your bridal Advisory, hair designing by pros, Skincare tips by leading dermats, makeup tricks by artists par excellence, Nail Care and more

â GURU MANTRA: An exclusive area that has continuous education for salon professionals hair color and cut, makeup, nails and skincare

â LAUNCHPAD FOR THE BRANDS: This is the special area where brands who are exhibiting can announce their latest product range through this platform. This is the additional benefit for the exhibitors. â TREND THEATRE: A special area just to

display the latest products trends of the season in beauty industry.

â CONTEST: contest for all who stands a chance to win some hampers/ trips & MORE!

â EDUCATION MANTRAS: A Students area to give counseling into the various opportunities in the Beauty & Salon Business- schools talking about courses, fee etc â THE FRAGRANCE STATION: involving all brands from personal fragrances to ambience fragrances including manufacturers â THE SPA & WELLNESS PAVILION: products & experientials of wellness brands as well as Franchise possibilities!

â ADDED ATTRACTION: Fashion & Accessories Guided Display by Design Houses b eauty l aun chpad | 09.14

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BUSINESS /Conversations

Industry Gets Sector Skill Council POISED FOR STANDARDISATION SOON

BEAUTY LAUNCPAD INDIA meets Annu Wadhwa, COO, Beauty & Wellness Sector Skill Council to unravel the huge agenda on the Council’s plate!

BWSSC has finally come into shape. How many members do you have currently?

B&WSSC is still at a very nascent stage. It has just been 2 months since we got registered and started operating, however, we are happy to share that we have received tremendous response from the industry. All the major players in this sector like VLCC, Aroma Magic, various spa and beauty associations are already a part of the council. Mrs Vandana Luthra, Founder & Mentor VLCC is the chairperson of this council We wish to appraise that the beauty and wellness has many sub- sectors and we have representation from almost all of them.

Every day there are new players being inducted in the council and we are hopeful that very soon we will have a robust and strong process oriented Council of the industry, for the industry by the industry.

What are the top priorities for the council? What kind of need gap has been identified?

The aim of the sector skill council is to focus on establishing an effective and efficient eco-system for development and imparting of skills for Beauty and Wellness industry including relevant curriculum courses, information database, delivery system, standardization, and accreditation and certification process to enhance the employability of the Indian workforce globally.

Skilled quality labour is need of the hour. The entire effort of the council in future will be towards churning out qualified skilled labour as per the standard defined nationally and internationally with the help of various stakeholders and training partners.

Many stake holders from the industry like associations, training schools, trade media, product and service players have developed their own systems and consortia but only a wider, long term perspective will at the national level ensure parity in occupational skills across the country, maintain the demand supply database, educational qualification and certification framework, and also ensure a constant supply of well trained work force ready to employ.

What are the advantages for an academy registered with you? What is the protocol?

We have various industry players who have beauty and wellness academy which operate in isolation and follow their own curriculum and teaching standard which is not recognised by the industry.

An academy which gets affiliated with BWSSC goes through a process of compliance which is as per the National operating

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standards. The courses assigned to them are in accordance to the national and international curriculum. Hence the quality of student from these academies is of global standard and the student’s employability increases manifold globally.

The government is very soon going to announce a mandate for the entire beauty and wellness academy to affiliate with the BWSSC before they started training in beauty and wellness.

The council is also a platform to bring all the players together to function on behalf of the industry’s future in India needless to say, a Sector Skill Council will be able to fulfill its purpose essentially when the lead is taken by the Industry Stakeholders.

What kind of grants are available for students?

What are the basic qualifications?

The government slogan of “skill India” is already an indicator of the government seriousness towards skill development. The government at the centre has rolled out various schemes for students to incentivize and mobilize them for skilling. Last year the government had announced 1000cr aid for skilling and this year the grant is of 463 cr. Besides this there is a star scheme, a monetary scheme where successful students get monetary benefit while he/she trains themselves.

There are various schemes also announced by the state government for skilling, various policy decisions are made to sensitize the youth about the importance of skill training.

Have the curriculum s been devised for each skill level? How would you execute them in schools and colleges?

We have till date formalized curriculum for 3 job roles, which is aligned as the national standard and the process o is on for many more.

We have the plan of introducing beauty and wellness as a curriculum at the university and school level. We have already started the pilot project at a Sarvodaya School, President Estate and we are in talks with Delhi University and Pune university to introduce beauty and wellness at the degree and PG level.

Within beauty & wellness what are the priority areas to start with?

The sector skill council are right now have various priority areas, � Positioning beauty & wellness industry to international standard � Standardize quality of education � Sensitization of students towards skill development, � Creating consumer awareness towards difference between skilled and unskilled labour. � Providing Women empowerment, � CSR- providing equal opportunity to all � Creating placement pool to ease out employment opportunity both for the employer as well as the employees.

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International Beauty Spa & Wellness Show Manila, Phillipines Make-up Artist Magazine www.philippinesfair.com/shows/ beauty-spa-and-wellness-show/ Cosmeeting Paris/ Beayond Beauty Paris, France ITEC France www.cosmeeting.com/

World Spa & Wellbeing Convention Bangkok, Thailand Impact Exhibition Management Company Ltd. www.worldspawellbeing.com/ b ea u ty la u n ch p a d | 0 9 .14

Beauty Fair Brazil Sao Paulo, Brazil Beauty Fair Eventose Promocoes Ltda www.beautyfair.com.br/us/

Esthetics & Spa-Long Beach Long Beach, USA Aesthetic Expo www.longbeach.skincareshows. com/

In-Cosmetics Brazil Sao Paulo, Brazil Reed Exhibitions Brazil www.in-cosmeticsbrasil.com/

Beauty Medicine Exhibition Ekaterinburg, Russia Cosmetology & Plastic Surgery Centre www.plastic-surgery.ru/en/

International Make-up Artist Trade Show Sydney, Australia Make-up Artist Magazine www.imats.net/ 2nd & 3rd September 2014 Professional Beauty India New Delhi, www.professionalbeauty.in/

Nailpro Sacramento Sacramento, USA Creative Age Publication www.nailprosacramento.com/ 25th to 27th September 2014 Beautika World Exhiference Media Private Limited, Mumbai, www.beautikaworld.com/

Spa & Wellness Japan Tokyo, Japan Ubm Asia Limited www.ubmasia.com/ Fragranze Florence, Italy Pitti Immagine www.pittimmagine.com/en/ corporate/fairs/fragranze.html Cosmobeaute Thailand Bangkok, Thailand ECMI ITE Sdn Bhd www.cosmobeauteasia.com/ 22nd to 23th September 2014 Beauty Fiesta BeautĂŠ Espace Media Ahmedabad, INDIA

INDIA

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RNI. NO.:DELENG/2014/56137