Beauty Launchpad India, May 2019

RNI. NO:.DELENG/2014/56137 DL (S)-17/3529/2017-19

May 2019 www.beauteespace.net #beautylaunchpadIND @BeautyLaunchpadIND

` 100

Project Man

Make Way for the Man Men’s Grooming Business

Godrej Pro Educates in Goa

05.19

|

Beauty Launchpad India

 

3

05.19

|

Beauty Launchpad India

 

5

05.19

|

Beauty Launchpad India

 

7

Editor In Chief & Publisher Ritoo Jhha

i

EDITORIAL Features Editor Isha Gakhar Editorial Coordinator Rakhi Jerly

as see it!

COnTRIbuTORs Meher Castelino

ART Designer Raghab Panda MEDIA & EvEnTs Marketing Executive K. Nanda Kumar (South) Distribution Real Fortune Life Marketing and Services (East)

Dear Friends

GM. Finance & Administration Ashish Jha

The cyclone Fani impacted and damaged lives and businesses of people in Orissa. With power outages that lasted for a couple of weeks or more in some areas, the losses remain to be calculated.

This, after the Kerala floods pushed us to think seriously of disaster management, insurance and prevention. We bring you expert insights in the Mid-June issue of Beauty Launchpad India.

As I sit in the centre of an industry that’s overpopulated by men, quite like the male to female ratio in our country — the decision makers being men invariably across businesses from North to South and East to West. Paradoxically the consumers have overwhelmingly been women.

Our current Men’s Special issue has some eye-openers, however.

With men spending about 42 minutes on an average on their upkeep and men between 25-45 spending more on personal care and grooming than woman, it’s a space that brands need to carefully watch.

The series on our wonder women continues unravelling the story of ladies who are change-makers, innovators and leaders in their respective field.

With respect to the salon business, we bring our focus back to another edition of Salon Management Congress in Delhi, this time peppered and powered by tremendous workshops and takeaways.

Last but not the least Godrej Pro’s Destination Master Class that marks another evolutionary milestone for the brand gets a tremendous response — the journey is succinctly described by its three brilliant brand ambassadors.

Keep reading the best of insights and grow in stature as a business. Write in for suggestions and any assistance.

Administrative Exective Harvinder Solanki Legal & Corporate Affairs Atul Jha (Manu Law Associates) Finance & HR Consultant Sarwar Raza (Legislegal)

bEAuTé EspACE MEDIA pvT LTD New Delhi | A-2, 2nd Floor, Greater Kailash Enclave-II, New Delhi 110 048, India. Tel: +91 11 4132 4010 Mumbai | 71, Ganga Tower, A wing, 202, 2nd Floor, Tilaknagar, Mumbai - 400089, Maharashtra, India, Mobile: +91 9619544787 Chandigarh | The Pioneer, SCO 61,1st Floor,Sector-20-C, Dakshin Marg, Chandigarh-160020, India Ph: 0172-4603847, 08427011004 www.beauteespace.net

Publisher/CEO Deborah Carver Vice President/CFO Mindy Rosiejka Executive Editor Alyson Osterman

Happy Summers!!!

Ritoo Jhha, Editor in Chief @beautycaravan

@rjhha

@ritoojhha

Owner Beauté Espace Media Pvt Ltd. printer and publisher Ritoo Jhha on the behalf of Beauté Espace Media Pvt Ltd. Printed in Print Works, C-94, Okhla Phase-1, New Delhi-110020, India and Published at Beauté Espace Media Pvt Ltd. A-2, 2nd Floor, Greater Kailash Enclave-II, New Delhi 110048.

Editor: Ritoo Jhha.

Copyright © 2012 by Creative Age Communications, Inc. All rights reserved. Beauty Launchpad® is a registered trademark of Creative Age Communications, Inc. 7628 Densmore Avenue Van Nuys, CA 914062042. The trademarks, trade dress and copyrighted contents of Beauty Launchpad® are used by Beaute Espace Media Pvt. Ltd. pursuant to license.

Chromes

On The Cover

CONTENTS Off the Shelf 44

What’s New in Beauty: The Latest in Skincare & Make-up

Special Feature 46

of Captain Marvels & Wonder Women

Skincare 49 Experience 50

TONI&GUY: LeGacY Creative Direction: Sacha Mascolo-Tarbuck; Hair Team: TONI&GUY International artistic Team; Photographer: Jack eames; Stylist: Sarah Dunn; Make-up: Lan Nguyen

Regulars News Updates 12 Education 18

Quick Updates on What’s Happening in the World of Beauty The Godrej Pro Destination Masterclass

Preview 24 Treatment 25 Trends 26 Solutions 28 Experience 30 Care 23

Revitalize your Skin with Cheryl’s VitaLift The T-oxy Facial

Business Event Preview 52 Conference 54 Event 55 Wellness 56

Hair

Beauty

Countdown to Cosmoprof SMC 2019 Brings Business of Beauty Back in Focus PB Kolkata Clocks 6500 Strong Visitor Turnout India opens up to Wellness Professionals

Salon Launch 58

open for Business

Masterclass 59

Hindi Supplement

Hair at this Moment: Get All the Latest Updates of Hair Industry!

Protect your Hair with Smartbond Met Shows Us How to Camp Ultimate Bond Protection with 8 Benefits Cut, Colour & Coffee Xtenso Care for your Salon Straightened Hair

Cover Feature 32

Men of ‘morrow

Men's Special 34

Make Way for the Man

Men's Special 38

The Time is Ripe for the Men’s Grooming Market

Men's Special 39

A Green Makeover

Men's Special 40

Master of the Salon

Men's Special 42

LoTUS Gets Sporty

GLOBAL NEWS

Now

EWS Quick updates on what’s happening in the world of beauty L’OreaL Launches cOLOr&cO L’Oréal has transformed at-home hair colour experience with the launch of Color&Co. The tech platform Color&Co is said to deliver endless shade customization and guidance from expert colourists around the U.S. With a unique combination of advanced technology and human expertise, Color&Co represents an entirely new affordable offering to serve the $1.4 billion at-home hair colour market.* “We saw an opportunity to reinvent the at-home hair colour experience,” says Color&Co’s General Manager Olivier Blayac. “We knew that up to 70% of at-home colour users don’t know exactly what hair colour works for them and worry about unpredictable colour results.

We wanted to fix that problem. We drew upon L’Oréal’s scientific heritage and its history in the salon business to deliver an exceptional at-home colour experience guided by expert stylists.

With stunning results, Color&Co brings true personalization straight to your door.”

Color&Co’s Single-Process and Premium Color Boxes start at $19.90 with the option to sign up for a recurring subscription service via the Color&Co website. *according to Nielsen’s 2018 report on the women’s home hair colour market

saLOn InternatIOnaL 2019 annOunces exhIbItOrs ObagI and PrIyanka chOPra JOnas Launch gLObaL skIncLusIOn™ InItIatIve Obagi, one of the leaders in the physiciandispensed skin care market, announced the launch of its SKINCLUSION™ initiative, which is designed to elevate the global dialogue about diversity and how we can all make conscious choices to see the beauty in all of our differences. The initiative features SKINCLUSION ambassador, actor, producer and activist Priyanka Chopra Jonas, who has been dedicated to fighting for inclusion and diversity over the course of her 20-year-long career.

“The Obagi® SKINCLUSION initiative is very close to my heart because it aligns with my values and personal experience,” said Priyanka. “The initiative supports the idea that we should be more conscious about everything we do, including how we address the automatic assumptions we make about others based on their skin tone. We all have unconscious bias, and it’s up to all of us to recognize it and be the change we want to see in the world.”

12 Beauty Launchpad India | 05.19

Salon International, dubbed “hairdressing’s biggest weekend”, is an incredible platform to experience inspirational shows, insightful seminars and interactive stages, and also provides its visitors with an opportunity to get hands-on with some of the biggest brands in the industry.

Keeping up with the past editions, Salon International 2019 being held at ExCel London on 5-7 October, will also see hundreds of professional hairdressing and beauty brands in attendance.

Schwarzkopf Professional and Wella Professionals are just two of the big names already confirmed, with Sassoon, Manic Panic, Osmo, Crazy Color, Advanced Pro Salon and Salons Direct also providing options for innovations in colour and care. BaByliss Pro, ghd, Dyson, Hair Tools and Diva Styling will all be presenting their latest innovations in electrical styling.

Representing the best of brushes, Denman, Kent Salon, Manta, Tangle Teezer and Wet Brush are all confirmed, too. Great Lengths, Remi Cachet, Hair Development, Glamlox, Hair Dreams, Zen Hair and The Hair Sanctuary will be sharing their insights, applications and technology.

With many more names still to be announced, Salon International is already shaping up to be a perfect weekend of retail therapy for salon professionals.

NEW

WELLA PROFESSIONALS NEW INGREDIENTS. ADVANCED TECHNOLOGY. ADDED VITAMINS.* *our products are made of advanced technology and/or new ingredients and/or vitamins

INDIAN NEWS

JLO & MaLaika aRORa invest in saRva The global pop icon is just one of the high-calibre investors to put their names behind SARVA – a brainchild of a yogi turned entrepreneur, Sarvesh Shashi.

In a first-of-its-kind move, Hollywood star Jennifer Lopez, American baseball legend Alex Rodriguez, Bollywood diva Malaika Arora, and branded fitness program Zumba®, have come together to invest in an Indian yoga and wellness start-up. They join an illustrious list of global investors in a recently concluded Friends & family round – David Giampaolo (Chairman of the company and Chief Executive Pi Capital), Mark Mastrov (Founder, 24 Hour Fitness Worldwide, Inc.), and Bill Roedy (Former Chairman & CEO, MTV Networks Int’l) are some of the other eminent investors.

Started in March 2016, SARVA focuses on the 600 million people in India living under the age group of 35. The brand currently has 91 studios across India, clustering Mumbai, Delhi, and Bengaluru. Its next cluster will include other metros, while in a bid to create its international footprint, over the next few years, it will continue to evaluate market opportunities in USA, UK, and the Middle East, once it has penetrated the Indian market.

MizMaR saLOn Launch Located in Bandra, Mumbai, the recently opened Mizmar Spa & Salon Versace Collezione is co-owned by Soni Singh, Owez Khan and Rahul Saindane. The salon was inaugurated

by Nora Fatehi, Mohammad Azharuddin, Ashish Kapoor and Rekha Chaudhari, among others.

Davines enteRs inDia Davines, an Italian hair care company, announced its formal entry into India at a recent event hosted at the Juhu premises of BBlunt Salons; where its efforts and ethics towards sustainable beauty and conscious luxury were explained by David Bollati, Chairman, Davines Italy.

Present on the occasion were Davines India promoter Divya Kohli – Owner, Tangy Rose; Adhuna Bhabani – Founder, Osh Bhabani – Co-founder, and Avan Contractor – Creative Director of BBlunt Salons.

Brian Suhr, Davines International Master Trainer along with hairstylists from the BTeam, presented curated looks that bore testimony to the effectiveness of the new services.

Jawed Habib Makes a Political Move – Joins bJP Celebrity hairstylist Jawed Habib has joined the Bharatiya Janata Party (BJP) in New Delhi. Speaking on the occasion, he said, “Till now, I was the Chowkidar for hair, now I’m the Chowkidar of the nation (Aaj tak mein baalo ka Chowkidaar tha, Ab mein desh ka Chowkidaar ban gaya hoon.)”

The 2019 Lok Sabha Elections has seen an engaging battle for votes so far, with many celebrities making their political affinities public. Jawed Habib is not only a well-known hairstylist but also owns a chain of 846 salons (company owned and franchisee model) across 24 states and 110 cities.

Here’s what he has to say on his latest political move.

Why BJP? BJP is a progressive party and the govt.

14 Beauty Launchpad India | 05.19

has shown growth in various areas.

It’s a promising party too, as there is a lot to be done in the country and BJP govt. has been taking firm steps in the right direction.

What’s your vision?

My vision is to enhance the status of my profession and that of the people and families associated with our hair profession.

How will this take away from your business?

I will remain aligned to my business, as I continue to work for the betterment of hair industry.

How do you plan to help the cause of the industry?

Being part of politics will provide me with the wider playground. I would then

be able to voice the concerns of the industry appropriately. It would also allow me to connect with the wider network of people and help understand various concern areas.

INDIAN NEWS

zeRO GRavity aesthetics & Onc tO PROMOte ORGanic cRueLtyFRee PRODucts Global organic hair care brand, ONC has partnered with beauty and wellness import house Zero Gravity Aesthetics, to promote organic cruelty-free products in the Indian market. Through the exclusive partnership, Zero Gravity has launched ONCs first product – Quinoaplex R3, a hair care solution with organic ingredients like quinoa protein and aloe vera. Apart from this, the partnering brands also plan to launch natural hair colours.

Incepted in 2017, Zero Gravity Aesthetics currently offers hair care products from four leading brands – including Amazon Keratin, Zero Gravity, ONC Natural Colors, and LA Girl.

ManDiRa BeDi FOR vivaFit Portuguese-based global chain of women-only boutique gyms, Vivafit has signed on Bollywood and television star Mandira Bedi as their brand ambassador in India. The brand sees her as an apt personality to propagate the importance of women’s well-being, as Mandira is a health and fitness icon among Indian women.

She follows a strict fitness routine and maintains a healthy lifestyle, which helps her to stay younger and fitter.

Speaking about her new role, Mandira Bedi, said, “I firmly believe that out of 24 hours, we can easily take out 30 minutes for exercise. Exercise can empower women beyond weight loss and shape. I want to inspire women to take up fitness for a healthier and happier life. Vivafit is a women-only niche brand and their workouts are only 30 minutes, perfect for busy women!”

GLOBaL WeLLness Day 2019 “One day that can change your life” – Global Wellness Day (GWD) is annually celebrated across the world on 8th June.

In India, brand ambassador Rekha Chaudhari – Founder, OneLineWellness is encouraging the nation’s entire beauty and wellness industry to participate in the event and make it a successful celebration of wellness.

This year’s theme – Digital Detox – directs salon and spa professionals to encourage their clients to take a day off from their digital devices. In-salon/in-spa activities under the banner of Global Wellness Day can include discounts, package deals, complimentary services, personalised wellness programmes, membership offers, gifts, etc. Displaying the GWD ‘I SAY YES’ pledge at your reception and wishing guests “Happy Global Wellness Day” are also part of the initiative. Most importantly, spreading the message of ‘Digital Detox’ among customers and installing a “GWD Donation Box” is highly encouraged.

Participating salons and spas would not only be featured on GWD’s international website but also get an acknowledgement from GWD’s Indian brand ambassador and key supporters.

16 Beauty Launchpad India | 05.19

iMPeRiaL inDuLGes On MOtheR’s Day! The Imperial Hotel spells grandiosity like no other — be it the interiors that bring the colonial history of India to the fore, being a veritable museum if I a may say so to the exotic old school hospitality.

The recent Mother’s Day pampering was an expression that this warm-hearted place comes up with, every now and then — this time they were announcing a Mother’s Day Menu at the Imperial Salon & Spa. the experience: On menu were three choices for women-on-the-go - A Deep Conditioning Kérastase Ritual with a mini Pedicure/ A Mani-Pedi ritual and a Brightening Rejuvenation Facial plus Wash and Blow Dry! The pedicure was quick yet relaxing, as it used the beautifully fragranced oils from SUFI – formulated and launched as Imperial’s private label line by none other than Jacqualine Tara Herron, the enigmatic Spa Director.

The hair conditioning and the blow dry by Lee – an old experienced hand at Imperial with excellent skills, was much needed and well timed.

Finally, the spread for a quick bite at the high tea was thoughtful, light and healthy. The Turmeric hummus rolls with tahini and the Mascarpone yoghurt with granola crumbles were the toppers apart from the carrot cake amongst others.

But over and above, was the attention to detail by the Imperial team led by Jacqueline herself. I was thrilled to receive the first draft of her forthcoming book — TALES OF A SPIRITUAL NATURE! I so look forward to the knowledge that has emerged and has been distilled in this book after decades of delving deep in wellness. — Ritoo Jhha

EDUCATION

The Godrej Pro

Destination Masterclass Godrej over the years has collected many superlatives for it’s various leading brands — from the ‘Most Admired’ to the ‘Best’! The two-year-old, Godrej Professional is its attempt to perhaps find the ‘Most Admired’ position in the professional salon business.

Beauty Launchpad caught up with the brand, and its technical ambassadors, at the first-ever Destination Masterclass by Godrej Pro (GP) at Goa recently. — By Ritoo Jhha

T

he Masterclass was conducted by the education and technical ambassadors of Godrej Professional - Asha Hariharan, Ryan D’Rozario, and Sylvia Chen. 100 participants from different parts of India like Delhi, Mumbai, Punjab, Gujarat, Pune, Bangalore and Hyderabad, spent one day with each of the three ambassadors who demonstrated two trending haircuts each. At the end of the 3-day Destination Masterclass, the participants took with them both knowledge as well as hands-on practice of six latest 2019 hair cuts, and a host of tips and tricks that the ambassador shared.

Sunil Kataria - CEO – India and SAARC, Godrej Consumer Products Ltd, described this activity as a part of “the vision of Godrej Professional to transform Indian salons.”

He said, “We recognize that transformation comes from education. We are committed to providing skill building education for the Indian salon industry which will not only develop their skills but also enhance their livelihood opportunities. The 3-day Masterclass organized in Goa with industry’s top veterans is just the beginning as Godrej Professional plans to undertake more such initiatives in coming days.”

The brand presently finds itself in 5500 salons in 25 Indian cities. In a freewheeling interview, the three technical ambassadors shared their experience and vision going forward.

Two years of Godrej Professional, kindly share what the Destination Master Class is all about.

Asha: This one’s focused only on education. Since we are being spoken of as a colour company, we have realized that we have to look at it from a multi-dimensional 18 Beauty Launchpad India | 05.19

perspective. Good colours have to be supported by good cuts. And in particular, we have taken it upon us to create an education system that is not only international but focuses on Indian realities of salons and hairdressers.

Ryan: We are working on skill sets of the participants at the workshops here. We are doing tips and tricks that they can incorporate in their existing portfolio. For example – in barbering, I have looked at adding dimensions to a regular gents’ hair cut. At first, I was a little apprehensive because people like to see trends; we started with trends and then adapted these trends illustrating how they could fit their particular client’s needs – be they bankers, young men or senior management in corporates etc. Besides, we also Indianised the global trends – how they can fit in with Indian traditional clothing etc.

Sylvia: We are here together to train on updating skills. Being hairdressers and salon owners ourselves, we naturally share how we overcome our daily challenges whilst at work, besides passing on salon-friendly techniques looks that can be recreated and not something over the top. For instance, I demonstrated literally simulating exactly as I would do on my own client; hence, a hairdresser can connect more easily.

Tell us more about Godrej Pro Hair Colours.

Asha: In this particular session (at Goa), the colour was pre-done.

However, at Godrej Pro, we have a solid lineup of Ammonia-free hair colours with vibrancy.

A colourist is an artist first & foremost. It’s very difficult when you want to put education into art.

So, we decided to create a colour company that has no rules. I have been an ambassador for different brands and I have enjoyed my journey with each of them. However, invariably you end up teaching the ethos of the company - rules that are tailor-made for that brand. But at Godrej Pro, we said - let’s create something whereby the colourist has all the freedom in the world.

Essentially, these colours are quite versatile.

Development time is only 30 mins, vis a vis 40 - 45 minutes for other brands. We took the Indian scenario and figured out a winwin solution for the client and the hairdresser by considering development time, pricing, advantages etc. We have tried to maximize the possibilities and figure out how on every client, a hairdresser could save 15 - 20 minutes. So, at the end of the day, you have enough for two more clients increasing client per chair ratio and the income of the salon.

(L to R): Sylvia Chen and Asha Hariharan with Ryan D’Rozario

Ryan: Our tube is larger and cheaper – cheaper because the company can afford it, as its R&D and manufacturing are done in India.

Besides this Masterclass, we have really gone into having fun with colouring. For instance, I demonstrated a technique for basic global colour. Because we have participants from different categories of salons, we emphasized on the fact that global colour doesn’t mean only one colour; you can add a couple of shades - to enhance basic global colour.

Also since premature greying is on the rise and it can start anywhere on the crown, or the hairline, or the sides, I spoke of how to handle different patterns of greying and yet do colouring that’s trendy and fashionable.

Asha: In our lingo, you are either a colourist or you are a 1-2-3-4 – i.e; your world is just limited to those shades. What we have managed to achieve here is to convert those 1-2-3-4 users into fashion

colourists. The session was to open their mind to alternatives that are simple.

Sylvia: Just to add that though, Godrej Professional was launched in July 2017, and we have been with it right from its conception stage, the R&Ds etc. As a brand, they did not need to have us in 2015 and could have engaged later when the brand was ready to go to the market.

But they wanted to make sure that at every stage, whether it was ammonia-free or the choice of colours, they would consider our advice seriously. In fact, they went one step ahead and took complete information about our challenges as salon owners and hairdressers. Right from packaging, the colours, the cost – they shared everything with us. I am so glad that I am part of this team.

Ryan: They kept redeveloping until they got it right.

How has the response been?

Sylvia: When the product was launched, it received an overwhelming response.

Sunil Kataria - CEO – India and SAARC, Godrej Consumer Products Ltd 05.19

|

Beauty Launchpad India

19

EDUCATION

Asha: There are many good products in the market. Companies always ride on the USP of their products - Godrej hasn’t done that yet. Take a look at our Instagram, and you’ll see many models we have worked with giving positive reviews to our product.

Models are the first people to change a colour they get done at a show - but in our case, 80% of them haven’t done that. The colours have worked that well!

When colour is at the centre, it has to be supported by a certain mindset - a calculation, the science, through cuts, and by a hairdresser who will want that to contribute to his success holistically. We also realize that what is relevant to India is education. Our class proves that people are looking for direction and they have so many questions that need answers.

EDUCATION 2020 Godrej technicians are well on their way to be the best in India. They know the difference between adding just a touch of colour and completely changing everything.

With the 21 colours available now, we have created everything from mahoganies to maroons, pinks and violets at our multiple shows, so far - that shows the power of calculation our technicians possess.

As of now, we want to personalize education as different salons have different needs. There is a standard module, but we ensure that it is taught in a language that a particular salon understands. Our focus is to reach out to as many salons and hairdressers across the country.

Bringing education to one platform for all is the need of the hour. We are focussed on the 80% of Indian hairdressers who do not have a formal education - so, we are reaching out to A, A-, and B+ whose business can be completely changed with proper education. This will also change how the money flows - it should not just go to the top 20% of the hairdressing community. It is a big responsibility.

During our workshops, participants raised many questions that they wouldn’t normally ask international trainers. This could be because there is intimidation as they cannot identify with these global hairdressers.

Ryan: We have completed 25 shows across the country. We always portray precis looks and learn with head sheets, so that students can take away relevant the information.

Even, at this Masterclass, we start with the basics - teaching hairdressers the ABCs of 20 Beauty Launchpad India | 05.19

hair cuts using head sheets which most of them would not know how to work. We also have a linguist in the Godrej team, who can speak Punjabi, Bengali, Telugu, Marathi, Gujarati etc - so, nothing is lost in translation.

Godrej had this huge equity in colour which was seen as ‘hair dye’. Do you think that’s changing or is it still a hurdle - in terms of an average hairdresser in tier II city?

Asha & Sylvia: It’s still an obstacle and we are aware of it. But we are on the right path to changing that perception.

Ryan: All hair colour brands have high-lift colours. But the Godrej Professional’s Colour Play is highly competitive in comparison especially due to the beautiful finish that lasts for 3 - 6 months. Our hero here is the argan oil-infused peroxide; there is no need to be concerned about frizz.

Asha: In hair colour - there’s depth and then there’s vibrancy. Vibrancy is everything vivid, alive, and energetic - like orange-red & violet. In a high-lift colour, vibrancy will lift your original pigment up to 5-7 levels - so here, you are compromising on depth. But with Godrej Professional Colour Play, the depth can also be maintained and thus,

giving you deeper tones. This would really amp up the competition.

Godrej Spokesperson: Our consumer colours are sold in modern trade and we don’t have a dye. Godrej Expert is crèmebased hair colour - the perception that it is dye is due to the legacy of Godrej. No one knows we also have BBlunt or Godrej Pro. This is our first attempt to go B2B. We are already leaders in at-home hair colour and have consumer trust. Data from consumer studies show professionals and consumers are trusting Godrej Professional as their go-to colour.

Editorial Styling & Indian Hairdressers – What are the prerequisites?

Asha: Study fashion. If you have a good sense of fashion, I can give you 10 colours and you will give me a story behind each one.

High-end hairdressers are evolved artists they learn from travel and have opinions.

Sylvia: Trends will come and go; a solid sense of fashion is more important.

Ryan: First, stylists need to have sensibilities - fashion, hair, how to bring out the femininity, etc; the know-how and execution have to supplement this. Few people who have both.

ULTIMATE PROTECTION FOR YOUR HAIR BY MATRIX DURING COLORATION AND STRAIGHTENING

BONDUltim8 Bond Protecting System

8 BENEFITS IN 1 SYSTEM 1. Helps protect bonds during lightening 2. Helps prevent hair breakage 3. Helps preserve hair fibers 4. Deeply nourishes

5. Hair looks healthier 6. Maintains expected lift 7. No reformulation needed 8. No additional time needed

Ask your hairstylist today! www.matrixprofessional.in

/ matrixindia

@ matrix

HAIR

JAMIE DIGRAZIA, LOGAN PARLOR, CHICAGO, IL; PHTOGRAPHER: BABAK; WARDROBE STYLIST: PASCAL AND JEREMIE; MAKEUP ARTIST: MARIE-LAURE LARRIEU + GWENDOLINE CARCALY

Hair / Preview

Refresh your hair America’s leading hair care brand, Paul Mitchell introduces a range of clarifying shampoos especially for the summer season. The range consists of the following: Shampoo Three helps remove product build-up, chlorine and minerals from hair. This deep-cleansing shampoo washes away impurities while keeping strands strong. Use as needed for bouncy, soft hair.

Shampoo Two helps minimize oil and adds the perfect amount of body to flat, lifeless hair. The colour-safe formula claims to cleanse oily hair and the scalp, leaving hair feeling fresh and looking shiny.

Shampoo One gently cleanses the scalp while improving manageability, and even adds a deep shine that enhances hair’s appearance. It works with panthenol and wheat-derived conditioners that help to improve the hair’s surface texture and manageability.

The products are available at the leading salons in Mumbai and Delhi.

Hair

What’s new in ad hair-town? Re ore! on to know m

w o n d n a Here

Retro Remix Retro-inspired trends are back again to reinvent contemporary fashion in 2019.

Leading the way is Streax Professional, the professional hair brand, which recently launched ‘Retro Remix’, its new collection of vintage styles. The collection was launched in Delhi at the 2019 edition of its mega hair show - Hair & Beyond. Actress Sanya Malhotra was the showstopper of the event.

International celebrity stylist from Sweden Joakim Roos was also a part of the evening.

He was joined by Agnes Chen, Technical Head of Streax Professional to lead the training sessions at Hair & Beyond 2019 - sharing styling tips, haircut tutorials, and colouring techniques with the audience.

Following its recent launch in Delhi, the vinatge collection will now be showcased in multiple cities across India and Nepal— including Kolkata, Mumbai, Kathmandu, Chennai, Dehradun, Jammu, Ahmedabad, Vijayawada, Hyderabad, Jaipur and Faridabad.

24 Beauty Launchpad India | 05.19

Hair / Treatment

Protect your hair with

Smartbond

Smartbond — the breakthrough bond reconstructing system by L’Oréal Professionnel is saving Indian women from the fear of damage and boosting their confidence to flaunt their hair in colour.

“I

would really love to colour my hair but I fear damage” — every hairdresser has encountered this worrisome statement over and over again. Fear of damage is one of the major reasons why Indian women do not experiment with hair colour. But times are changing - courtesy L’Oréal Professionnel’s Smartbond system of products that act that not only protect but also treat the hair fiber during technical processes keeping them healthy and shiny from the outside. Hairdressers across the globe trust Smartbond as their ultimate safety net for creative colour techniques. With optimum fibre respect, the hair feels strong and healthy even after repeated colouring or straightening processes.

Smartbond can be used in two ways — as an addition at the time of Colouring/ Straightening OR as a standalone treatment after any Colouring/Straightening service.

Here’s How tHe system works to Protect & treat tHe Hair fiber: Step 1: Additive - To be put in colour or pre-lightener mix or used after straightening cream • Fights and prevents both the strong and weak bonds from excessive stress • Protects the essential amino acids • Preserves the protein matter • Protects the integrity of the cortex

Step 2: Pre-shampoo - To be applied on hair after rinsing colour or pre-lightener or straightening.

• Cleans, conditions and treats the

hair fibre from bad ions left after technical services • Most essential step after the action of Step 1 • Enhances the action of Step 1 in protecting the integrity of the cortex

Results of Smartbond treatment on hair fibre: • Less prone to breakage • Less fragile with more resistance to brushing • More supple • Better cared for with more hydration • Added softness

smartbond is smart One of the smartest bond reconstructing systems, Smartbond adapts to you: • No Change in technical protocol • No need to increase oxidant • No change in mixing ratio of colour • No change in development time • No impact on lift

Smartbond is exclusively available in L’Oréal Professionnel salons in a pack size of 1500ml for `10,500. Also available is the Smartbond Mini in a pack the Smartbond Mini in a pack size of 375ml for `3,000 only.

05.19

|

Beauty Launchpad India

25

Hair / Trends

Met

Shows Us

How to Camp

‘Camp: Notes on Fashion’ — the 2019 Met Gala theme introduces us to yet another extreme of fashion’s imaginations and now, it’s time to decode a few trends born on the pink carpet this year. — By Rakhi Jerly

T

IMaGes - FaCeBOOk/MeTGaLa

he Met Gala might not be the best place to go looking for wearable trends. To the common man, no matter the theme - Camp or Comme des Garcons - the celeb looks are just too OTT for real life. But fashion experts would know, this is where the

26 Beauty Launchpad India | 05.19

mass trends actually begin their journey from avant-garde to everyday wear.

We spotted a few distinct styles that seem to have made it to the Met Gala moodboard of more than one celebrity. Of course, the costumes would need a story of their own — so here, let’s take a look at some of the biggest beauty and hair moments from the first Monday of May.

Go BiG or Go Home Pretty sure that the brief from most a-listers to their stylists was, “Let’s go big” and then they went bigger — especially with the hair.

From Barbie and vintage Priscilla Presley to afros and poufs that defied gravity, the hair interpretations of camp went sky high.

You’ve got to take a look at Ciara, Lupita Nyong’o, Deepika Padukone, or Lily Collins to understand the proportions.

LonG Live tHe LasHes While event co-chair Lady Gaga showed us what ‘Camp’ really meant, with her fourcostume theatrics on the pink carpet, it was hard to miss her gilded eyelashes that went on forever. Later we saw, Gigi Hadid sporting an all-silver look with more of those distinct lashes and so did Priyanka Chopra Jonas in her frosty silver-tipped lash line.

Hair from Candy Land Pastel pops and faded blends were a favourite for many short and long hair looks at the gala. kylie Jenner wore her waistlength tresses in glossy violet to match her gown, while Laverne Cox had her teal hair stand in contrast with her all-black ensemble. Lucy Boynton’s faded blue wavy bob with a flower crown is quite wearable.

BoLd eyes While there was a big lean towards pastel eyeshadows, some bold statements were made too. Darren Criss’ blue streak stretched from under the eyes to his hair fade, while sophie Turner matched her playful sequined jumpsuit with shimmery teal smokey eyes. Joan smalls’ graphic eyeliner was in tune with the geometry of her costume.

Besides these, the statement hair accessories, signature manicures, the blonde high-ponies, 3D shimmer on eyelids, kim’s wet look, and the revamped love for pink, were noticeable threads in style on the carpet. Looks like we have enough beauty and hair inspos to explore for a year until the Met Gala returns with a new theme next year.

05.19

|

Beauty Launchpad India

27

Hair / Solutions

Ultimate

Bond Protection with 8 Benefits

Now get ultimate protection for your hair during straightening, smoothening and colouration with Bond Ultim8 28  Beauty Launchpad India | 05.19

N

owadays, consumers enjoy experimenting with their hair and looks but are constantly worried about the stress their hair undergoes with various chemical services. Furthermore, environmental factors like continuous exposure to pollution and harsh sunlight along with the excessive use of heat tools additionally make their hair prone to roughness, dryness, and breakage. It’s time to bid adieu to these worries as MATRIX presents its latest launch: BOND ULTIM8, a bond protecting system specially designed to keep your client’s hair woes at bay while they experiment to their heart’s content.

The treatment helps to provide a long-term solution that protects your hair during or after any treatment by working inside the hair fibre during the technical service. Every strand of hair has Keratin chains within the cortex which are linked by three types of bonds.

Bond Ultim8 works on them by penetrating deep inside the hair fibre by restoring the weak bonds and protecting the strong bonds during services like straightening, smoothening and colouration.

Along with being used as an additive to colouration or texture services, Bond Ultim8 can also be availed as a stand-alone treatment to restore hair that appears damaged. The stand-alone treatment can be combined with any hair spa or treatment depending on the hair type.

8 BENEFITS IN 1 SYSTEM • Helps protect bonds during lightening • Maintains expected lift • No reformulation needed • No additional time needed

“Our latest launch, Bond Ultim8 works to protect and restore hair during and after colouration, straightening or smoothening services. It works on the bonds inside the hair fiber and helps to preserve them during and after the technical service. So, go ahead and experiment with your hair the way you’d want to because Bond Ultim8 has got your back!”

— Melroy Dickson, General Manager - Education, MATRIX India

• Helps prevent hair breakage • Helps preserve hair fibres • Deeply nourishes • Hair looks healthier

The Bond Ultim8 system consists of 2 products: Bond Ultim8 step 1: aMplifier

Bond Ultim8 step 2: sealer

step 1: Amplifier is a liquid additive treatment that is added during the colouration or texture service for bond protection.

step 2: The Sealer is a deep conditioning treatment that helps seal in the benefits of Step 1, Amplifier and adds further protection.

Give your tresses a newlease of life by protecting the hair fibres during every salon service and get protected, nourished and healthier looking hair with the addition of Bond Ultim8, available across all MATRIX salons inIndia!

05.19

|

Beauty Launchpad India

29

Hair / Experience

Cut, Colour & Coffee

Get all three at one place - Unwind, a salon that comes with a full-service café attached. — By Isha Gakhar

T

he Indian salon industry is at an running it smoothly — from designing all-time high — global brands, the space and sourcing to hiring and custom experiences, and collaborating with brands. advanced technologies excite us day after day. But it’s unique concepts like Unwind FacilitieS For coMFort - A Cut & A Coffee that can bring a The salon offers services in hair, skin refreshing change. care, and beauty with products Neeti Chopra, with her such as L’Oréal Professionnel, husband and Co-partner GKHair, and Macadamia, Sushant Khandelwal, Ozone Organic Advantage, launched Unwind Unisex Casmara, O3+, Aroma Magic, Salon & Café in late 2014 M.A.C, Make-Up Studio, at Saket, New Delhi. The HUDA Beauty and Kryolan. goal was to provide a space They have six cutting stations, Neeti Chopra where people can completely two beauty rooms, two pedi-mani disconnect from their busy stations, one treatment zone, and lives, with a cup of coffee and/or a make-up room spread across a 2,000 grooming session. sq. ft. area, while the Café occupies an attached 500 sq. ft. space.

Maintaining competitive pricing is ServiceS with a PerSonal touch crucial while ensuring the client receives Neeti is a trained make-up artist with the maximum quality of service.”We experience in the beauty and wellness have modelled our salon and café in a industry in Dubai before she launched manner, which gives the client more than her business venture in India. Since the their expectations while being extremely inception of the idea for Unwind, she has affordable at the same time – affordable been closely involved in every aspect of

Quick Review

“unwind lives up to its name — i spent my whole day rejuvenating in the salon space and especially, enjoyed their facials. neeti is a wonderful host and the therapists are well-equipped with the latest products and techniques. it was a hassle-free salon day with the advantages of a comfy cafe.”

30 Beauty Launchpad India | 05.19

Luxury is the term that goes with us in every way,” Neeti elaborates.

trained care Neeti treats staffing as one of the vital factors for business success. She has been personally involved in conducting staff trials before hiring, thus making sure only the best care is given to their clients.

As for maintaining the standards of conduct, Neeti explains, “Continued and ongoing training ensures proper learning and development of the latest techniques and skills. It increases employee engagement and also helps in boosting staff loyalty as they feel more valued and better equipped to stay ahead of the competition.”

BuSineSS MatterS Unwind has been actively collaborating with brands and beauty professionals to drive the business with unique ideas while maintaining a balance between the growth of both the salon and the café.

In terms of the challenges in business, Neeti concludes, “The main challenge is to ensure efficient management of the available space, sourcing of materials, proper lighting, etc. Management and motivating salon staff remains one of the major tasks to ensure survival in such a dynamic industry. Acquisition of new clients and the retention of existing ones also need constant attention.”

Hair / Care

Xtenso Care

for your salon straightened hair Get salon-like care at home with Pro-Keratin and Anti-dryness action.

P

oker straight or controlled waves — salon straightened hair is a relief for women who battle unruly tresses on an everyday basis. The manageability factor is vital to good hair days all year round and hence, the popularity of straightening services at salons around the world.

But how about maintaining that insalon finish back at home too?

Xtenso Care range from L’Oréal Professionnel is specifically designed to give you superior post-straightening hair care at home without any hassles.

The one-of-its-kind home-care range containing Xtenso Care shampoo, masque, and leave-in serum is a hairdressers favourite recommendation and highly preferred by the discerning consumers.

95% Indian women agree that Xtenso Care gives their hair strength, nourishment and manageability.* The incredible nourishment and shine that results from regularly using Xtenso Care range can be attributed to a fusion of Pro-Keratin and Incell.

Pro-keratin fortifies the hair fibre from outside, while the L’Oréal patented Incell strengthens hair fibre from inside, to recharge depleted moisture levels and control volume. With its antidryness action, this nutri-reconstructor shampoo and masque gently cleanses straightened hair, respecting the fibre integrity. Finishing off with Xtenso Care serum gives your hair 7x more strength, 4x more manageability, 4x more Hydration. *As per Consumer study conducted on 190 women in 2017 with IPSOS 05.19

|

Beauty Launchpad India

31

PORTFOLIO

Men of

‘morrow Dana HoDges - CasCHetta, Ammon Carver Studio, Miller Place, New York;

Photography: Richard Monsieurs; Wardrobe Stylist: Abel Ljoka; Makeup Artist: Deney Adam

05.19

|

Beauty Launchpad India

 

33

Make Way

MAn for the

Rising awareness, spending power, and lifestyle changes are waking up the young and urbane Indian men to a new era of self-grooming needs. The beauty industry better gear-up to meet the demand with quality and quantity. Beauty Launchpad investigates the current scenario in male grooming and the future trends to look out for. — By Isha Gakhar & Rakhi Jerly 34  Beauty launchpad india | 05.19

Bailey ColleCtion; Hair: DesmonD murray; PHotograPHy: DesmonD murray; makeuP: Jo sugar sHot for HairDressers Journal BritisH HairDressing awarDs

MEN'S SPECIAL

T

he average indian man spends 42 minutes on grooming per day —reveals the latest report by market intelligence agency mintel. the research also shows that almost two thirds (65%) of indian men above 18 years of age are concerned about their appearance. an earlier report by assoCHam found that men between the ages of 25-45 spend more money on grooming and personal care products than women in india. the influx and success of products and services — both homegrown and international — only goes to prove the point. so, is the playing field levelled — is the beauty industry shedding it’s ‘women’s domain’ tag? let’s find out what the ground reality is, from salons and brands catering to the rising needs in male grooming.

“Men’s grooming market is at a growth stage in India. With the entry of multiple global and domestic brands, the industry will grow at a minimum rate of 30% YOY over the next 10 years. The exponential growth is due to higher disposable income, increasing awareness and easy availability of products at affordable prices.”

— Istayak Ansari, Director-cofounder,

Lloyds Luxuries Ltd

“There is a huge demand for luxury services in the north and west regions, whereas men in the eastern region prefer to spot the latest hairstyles. Down south, cities like Bengaluru, Chennai, and Hyderabad are warming up to luxury services as well. Today’s men are inclined towards feeling pampered - we have special facials, pedicures, massages, and spa treatments that are popular especially among those who travel a lot.”

— Bhavana Sharma, owner & Creative Director, Head to Toes salon, Pune

“Indian men are increasingly aware of the products in the market, choosy about the products they use and are now ready to experiment too. Along with varying styles of haircuts, we had to include hair colour, hair spa and a range of other services for the men. We also collaborated with Depot - The Male Tools & Co to house their products at our salon to give in to the demand. Proof? An equal number of men and women visit our salon.”

— Natasha Singh Chauhan, owner & salon Director, Tangerine the

Boutique salon, Jaipur

“India has a large population of youth and with increased media exposure, there is an expanding need for male-grooming services. For us, 30-35% of business comes from men, and unlike in the case of women, the demand is constant throughout the year. Luxury services are also gaining popularity — stylists have an important role to play in creating awareness.”

— Deepak Jalhan, Creative Director & Educator, Looks Privé, New Delhi

“Personal grooming no longer remains a woman’s bastion or passion; men’s grooming market has evolved — be it in a small town, tier II city or metro. While in smaller cities, hair cut, shave, highlights, facials, brow shaping, and hair spa remain popular, the urban men are venturing into hair colour, beard-shaping, laser hair removal, mani-pedi, body massage, tattoos, and body spas too.”

— Richa Aggarwal,

Founder, Cleopatra Wellness spa Beauty Makeovers, Chandigarh “We started 3 years ago and have grown at almost 200 per cent per annum and we are likely to grow at 100 per cent per annum for the next 5 years across India with both barber shops and retail stores. The success of our brand is based on converting actual feedback from customers into products with active ingredients with a mass premium positioning.”

— Rajat Tuli, Founder, Ustraa & Happily Unmarrried

05.19

|

Beauty launchpad india

35

MEN'S SPECIAL Business / Conference

Changing OutlOOks Changing needs

supply Meets deMand ‘self-grooming’ was reportedly one of the most popular new year resolutions among men, this year. and the idea of grooming has moved well beyond sporting a cool hair cut or hitting the gym. skin care and maintaining beards are also high on the agenda. Personal care product lines seem to be on track with the changing demands with a surplus of face washes, scrubs, beard oils, hair wax, shampoos and more ready to fill men’s shopping carts. and how about salons?

36 Beauty launchpad india | 05.19

Truefitt & Hill Colaba, Mumbai

“we are always initiating comprehensive skin strategies for men that are aimed at motivating them to adopt a healthy skin care regime. with pamphlets and direct mailers, we spread awareness about the right use of beauty products and knowledge about effective therapies. we also offer express services in innovative spa and wellness therapies to suit those

who battle hectic work schedules,” informs richa.

Professional care products have also stepped up to match the innovative services offered by salons — american Crew, wella Professionals, the man Company, sebastian Professional, l’oréal Professionnel Homme, schwarzkopf Professional, Beardo, and ustraa, to name a few.

CLOCKWISE FROM TOP LEFT: IVAN LATTUADA/IMAXTREE.COM (2); ESTROP/GETTY IMAGES

truefitt & Hill, a global benchmark in men’s luxury grooming products and services, began their india business operations in april 2014 and currently have 20+ stores across 12+ cities. the brand provides two levels of services — Classic and royal. the latter — a full range of barbering services coupled with 150+ luxury grooming products and accessories — accounts for 70% of their service revenue in india. in terms of growth rate per salon, istayak shares, “the average store revenue growth rate in the second year of operations was 30% to 40%. third-year onwards, the growth rate averages around 12% to 15%.” there are many more indicators of the increasing demand for luxurious experiences in the male grooming industry. so, what has triggered this shift from the basics? one reason is certainly the need to relax and be pampered in-between busy schedules and the other is evidently the realisation that staying well-groomed is vital to making a good impression in professional and personal dos. “the urge to look good and confident drives all of us, and men too, are concerned about making a great impression. i don’t think it’s the women in their lives that influence them. the growth in this segment could be a shift from the basic products like shaving products and deodorants to a demand for beard wash, beard wax, styling, etc. men are now more self-conscious and are indulging in self-care more than ever before. men are even going in for manicures and pedicures and it’s not a taboo anymore. india is seeing a huge evolution in male grooming and one can judge by simply the products available in the market,” points natasha.

Red Carpet Inspirations

RegiOnal RepORt india is a country of contrasts but that doesn’t stop it from being a lucrative market — only if you know how to interpret each regions’ unique character. “all four zones have distinct cultures, weather, and pocket size,” explains Deepak.

Quality in service is, however, a unanimous demand pan india — the emergence of plush salons even in small towns is proof enough. while the metros vie to expand on innovations, smaller cities are focused on hygienefriendly facilities as awareness about the importance of cleanliness spreads. from the customer’s perspective, the bigger the city the more awareness they have about the product, style or the services. else, it’s about a role model they look up to.

starting with this year’s oscars and up until the met gala at the beginning of may, the celebrity interpretations of hair and beauty show a drastic evolution on the red carpet. there were many moments that shattered toxic masculinity — be it shawn mendes’ glitter streaks in the hair or Darren Criss’ extended eyeshadow at the met. fashion too steps up - case in point: Billie Porter’s tux-gown at the oscars.

tRends ahead if not for celebrities upping their style game, product offerings and innovative marketing techniques have found the winning formula to create trends instantly. in a world of social media influencers and viral strategies, men have a wealth of inspirations to look up and follow. Hairdressers and salon professionals also contribute to spreading information about the latest innovations in men’s grooming. the once popular crew cuts, bowl cuts, and side sweeps are on their way out. textured crops, undercuts, and tapered styles are the current favourites — the man bun is also holding on with long hair in trend. experimenting with hair colour is also at an all-time high — from neon mohawks to edgy saltand-pepper looks, are all on the men’s style radar. Beards are also on priority with regular trims and shaping sessions with barbers on the rise. the popularity of beard and moustache products like beard oil and wax continue to grow.

Concluding on the popular trends, Jaykishan Pawar - master Barber & manager training at truefitt & Hill says, if you like the classic trends or the short fades of the past, opt for the side parts which are considered to be a major hairstyle trend for the next year or the stylish fades which are in trend for the last few years. Curly hair is one of the hottest men’s hairstyle trends, this the year. it is perfect for both long and medium hair - you can pair it with a beard to look more stylish.”

kyusung Gong / ©A.M.P.A.s.

Mark Bustos

it might be too soon to incorporate these ott celebrity looks from the red carpet, but what about the big global trend in men’s hair. 2019’s fashion-forward men are clearly showing a preference for longer hair — understood to be the new sign of rebellious cool style. and, guess where the inspirations came from — Aquaman and Thor.

Could there be anyone better to inspire men than superheroes?

ToNI&GUY: Legacy 05.19

|

Beauty launchpad india

37

MEN'S SPECIAL

The Time is Ripe for the Men’s Grooming Market

In my experience of following the trade, the Men’s grooming market has always been big in India and raring to go. — By Ritoo Jhha

23% 21%

20%

Greying Hair

baldness/hair thinning

14%

Yellow Teeth and Excessive sweating

24%

acne on the face or body

Body Odour

65%

79%

Indian men are concerned about an aspect of their appearance.

M

intel reveals that the average Indian man spends 16 minutes grooming his body, 14 minutes on his hair and 12 minutes on his face, totalling a beautiful 42 minutes every day.

In addition, men in the metro areas of India are spending a significantly higher amount of time getting ready each day, including time spent on their body (22 minutes), hair (21 minutes) and face (18 minutes) as compared to men overall.

India has a bunch of Indie brands for men that have attracted investments given their positioning in an innovative zoneMarico picking up 45% stakes in Beardo being a case in point.

When it comes to looking good, Mintel research shows that almost two thirds (65%) of Indian men are concerned about an aspect of their appearance. Specifically, 38 Beauty Launchpad India | 05.19

Indian men shop for personal care products

a quarter of Indian men admit that body odour and hair greying are their biggest concerns (24% and 23% respectively), while just over a fifth (21%) worry about yellow teeth, excessive sweating, and bad breath, respectively. Meanwhile, 20% say that they are concerned about baldness/hair thinning, 14% worry about acne (on the face or body) and 13% are anxious about signs of ageing—rounding up Indian men’s top 10 appearance-related concerns.

What is more, it seems that men in India are primed for grooming as almost three-quarters (73%) of Indian men shop for personal care products, rising to 79% of men aged 18-34. Meanwhile, as many as 57% of Indian men say they enjoy trying new men’s grooming products, while 45% say they enjoy spending time on their own personal grooming routines.

The year-on-year growth in grooming services for men is anywhere between 20-25% in salons.

Given this growth, Samir Srivastava, CEO, Jean Claude Biguine India remarks, “30% of our customers are men and to sharpen our focus we have now successfully partnered with a leading Men’s brand from the USA, American Crew- currently piloting across JCB Mumbai salons”.

As per Mintel research, men in the Western and Northern parts of India are more primed for grooming over other regions, with 59% and 57% agreeing with the statement that it is enjoyable spending time on their personal grooming routine.

Metro cities are early adopters; however, focus on Tier I and Tier II cities as well as they are high on aspirational purchase.

MEN'S SPECIAL

A Green Makeover With this pioneering step towards a sustainable future, team Vipul Chudasama aims to inspire the Indian Salon Industry and offer unmatched services to their clientele. global demand and popularity for ‘green salons’, Vipul has introduced his salon and academy to the benefits of eco-conscious sustainable practices and design.

Bigger and Better

B

Spread across two floors, the swanky new space is dressed in pristine white with wooden accents. With one floor dedicated to the salon and academy each, the spacious interiors offer a relaxed vibe with state-of-the-art facilities and comfort. The monochrome colour scheme is well-complemented by ornate chandeliers and classy furniture that are bespoke style statements reflecting the simple sophistication.

Fully-stocked product shelves feature the best of global brands such as L’Oréal Professionnel, RICA, Orley, Skeyndor and more.

Vipul Chudasama

the First steps in sustainaBility Re-imagined Vipul Chudasama Salon and Academy introduces a plethora of new practices and features that facilitate sustainable business.

• Both Salon and Academy floors are lit by energy-efficient LED lamps.

• The wash units in the salon are fit with specially-designed faucets by Maletti, which offers 30 - 40% air pressure to reduce water wastage.

• The staff has been trained to reduce, reuse, and recycle with practices such as turning off the taps while shampooing, reducing foil usage while colouring, or using alternative techniques that avoid wastage.

• Clients are made aware of and encouraged to choose natural styles that reduce the usage of dryer and heat styling. Effortless overall styling is always a hit with clients.

• The entire salon and academy interiors have been designed and constructed with sustainable material like wood.

andra, Mumbai - where stars are born, is home to the excellence of India’s award-winning hair team led by acclaimed educator and celebrity hairstylist Vipul Chudasama. The hair maestro has now opened the doors to his revamped flagship salon and academy, with a slew of sustainable innovations that promise an enriched experience to his clients and students. Moreover, Vipul Chudasama Salon and Academy has expanded its expertise from hair and make-up to skin and nails for a holistic approach to your beauty and grooming needs.

Sustainability is a rapidly advancing concept across various industries in the world — the salon industry is right at the forefront of this revolution with several initiatives that urge its professionals and businesses to ‘go green’. Inspired by the

We may have a long way to go to be fully sustainable in our business. however, these initial steps are expected to make a huge impact on our day to day activities — and also serve as an example for hair and beauty professionals who wish to be a part of this revolutionary concept. Clients are also noticing the changes and have appreciated the efforts — which encourages us to keep moving forward with bigger and better goals.” — Vipul Chudasama 05.19

|

Beauty Launchpad India

39

MEN'S SPECIAL

Master of the Salon Hairdressing could be taught — successful salon management, not so much. Vinay Sisodiya comes with an inherent talent for both. — By Isha Gakhar have no knowledge and experience of. I took his advice and began working at a small barbershop — I used to go to work in a car or bike and serve rickshaw-walas all day. In 2001, I joined a salon in New Friends Colony and began to master hair cutting skills, other than barbering. A year later, I signed up for a formal hairdressing course at Pivot Point Academy — while continuing to work simultaneously. I met Sanjay Sir (Sanjay Dutta, Owner of LOOKS Salon) in 2005, and I have worked with LOOKS ever since. I have moved around several locations - Defence Colony, Punjabi Bagh, Vasant Vihar, Saket, GK2 — as the management trusted me to deal with various challenges at these salons.

However, LOOKS GK2 has been my dream workspace — ever since its launch in 2013, we have enjoyed tremendous growth here.

V

inay Sisodiya is a man best represented by his merits as an experienced hairdresser and impressive salon head. With his insightful takes on the Indian salon industry and impactful strategies that bust day-to-day challenges, he has discovered the right formula for successful salon management.

In an exclusive conversation with Beauty Launchpad, the expert shared his journey so far and tips for salon managers:

Take us through your journey in hairdressing, so far.

Back in the year 2000, I opened my first barber shop with an investment from my father. However, that turned out to be a failure, as I was new to the business and didn’t really know how to run it. I was upset, but my father advised that one should not invest in a business that they 40 Beauty Launchpad India | 05.19

Any challenges along the way?

At my first advanced training with L’Oréal Professionnel, I scored the highest marks among a class of 20+ trainees. This gave me tremendous confidence. Determined to gain more achievements, I sent my direct entry to the L’Oréal Professionnel

Tried & Tested

Colour Trophy in 2005 but wasn’t shortlisted. I was left thinking that I wasn’t good enough — however, I overcame this disappointment and continued to work on the Colour Trophy look, which got shortlisted in 2008 and won me the ‘first runner-up’ title in the North Region.

When I won at the grand finale in Mumbai as well, my father was the proudest and there has been no looking back ever since.

The challenges in running a salon?

Client servicing and staff management are the main challenges in running a salon. Thanks to an increased need for personal well-being and the availability of information, clients are now more aware of trends and open to creativity in terms of hairstyling. But the key to keeping them satisfied is to understand their needs through proper consultation. We use tailormade techniques for cut and colour based on a client’s preferences, profession, interests, clothes, personality, the texture of hair, etc.

Good consultation ultimately helps you gain the trust of your clients.

Your tips for salon owners?

Salons need to engage a client the moment they step into the reception and hold their attention till they leave with a satisfied smile. æ Teach your staff to be enterprising; they should be well-groomed to support the reputation of the salon. æ Learn the right approach to hold a conversation that convinces the client to trust your services. æ Make sure all tools and products are kept clean. Staff should also ensure cleanliness so that clients are not subjected to unpleasant odours during services. æ Managers must make it a point to welcome each client and make them comfortable while waiting or during the consultation. æ Pay attention to detail and make sure the client is comfortable with the service recommended.

Vinay is extremely professional and skilled; his merits lean towards through consultations and customised styles. Undoubtedly, these advantages has impressed the clientele and it was evident as I walked into a packed salon on a Tuesday evening.

Based on the condition of my severely colour-experimented hair, Vinay recommended a cut and colour to freshen it up. As I was not keen on picking a high-fashion hue, he helped me choose a shade from the mocha family that would enhance my skin tone.

The warm brown helped neutralise the red shade from my previous hair experiment and also covered the fades. My major concern was hair length, as regular makeovers often take away inches from my straight hair. We agreed on a one-length clipper cut that shaved off just the tips.

2019 COSMOPROF INDIA MUMBAI

12 – 14 JUNE

A new world for beauty Bologna, Hong Kong, Las Vegas, Mumbai

Sales Office Asia Pacific UBM India Pvt. Ltd Mumbai, India P +91 22 6172 7510 F +91 22 6172 7273 cosmoprof-India@ubm.com

cosmoprofindia.com

BOMBAY CONVENTION & EXHIBITION CENTRE (BCEC) Sales Office Europe, Africa, Middle East, The Americas BolognaFiere Cosmoprof S.p.a.

Milan, Italy P +39 02 796 420 / F +39 02 795 036 international@cosmoprof.it

PRE-REGISTER ONLINE BY 31 MAY AT WWW.COSMOPROFINDIA.COM The fair is for trade only.

Visitor under 18 will not be admitted.

Marketing and Promotion BolognaFiere Cosmoprof S.p.a.

Milan, Italy P +39 02 796 420 F +39 02 795 036 info@cosmoprof.it

Organised by

MEN'S SPECIAL

Lotus

Gets Sporty LOTUS Herbals has always been at the top of its game with Suncare and Skincare. With the sponsorship of the 2019 IPL team - Delhi Capitals, it seems to have done a marketing coup catching eyeballs like never before. The sports sunblock equity was waiting to be grabbed.

Beauty Launchpad caught up with the brand’s Joint Managing Director Nitin Passi to talk about the brand’s association with the Delhi Capitals team, this year.

Please tell us about your association with IPL 2019?

LOTUS was the principal sponsor of Delhi Capitals this year. We are excited about this partnership since Delhi Capitals is a young and a promising team. LOTUS stands for purity and performance, which are also the attributes of Delhi Capitals team; we happy with the successful season.

Any special product range launch for the cricketers?

Coinciding with the IPL, we have launched an exclusive range of Sports Sunblocks, 42 Beauty Launchpad India | 05.19

which includes LOTUS Herbals Super Stay Sun block SPF70 and LOTUS Herbals Duo Defense Sun block SPF100, under our sub-brand LOTUS Safe Sun. This is India’s 1st Sports Sun Protection range, which delivers high UVA & UVB protection and is also antipollution as well as sweat/water-proof.

NitiN Passi

IPL viewership. While our core focus target group continues to be women, men also get exposed to the brand and its products via IPL.

Apart from IPL, will Lotus be looking at any other sports leagues?

It would depend on the relevance of the platform with our core target group.

Does this association entail a bigger focus on Men’s category from Lotus?

What are your expansion plans for 2019?

The Indian Premier League is as much popular among women as it has been among the male cricket fans. Female viewers comprise more than 40% of total

We are excited with the new categories we shall be entering in 2019. Like, we just entered sports sun protection, we shall be entering some high growth categories across our brands and geographies.

Hairstylist: Maria VaugHan; salon: JaraHs Hair, Berri & loxton, soutH australia @JaraHsHair; PHotograPHer: sVen KoVac; MaKe uP artist: saM Vlassis; FasHion stylist: Milana scerBaKoVa; www.JaraHsHair.coM

Beauty

Beauty / Off the Shelf

Beaut y

Block

the beauty block! on ng gi ra d an w ne Find out what’s

Bioderma Photoderm Max Aquafluide SPF 50+ Doree comes with an exclusive combination of UVA/UVB dermatological filters and the Cellular Bioprotection™ patent. The dry-touch sunscreen reportedly provides optimal protection from UV rays through internal biological protection by activating the skin’s natural defences. It claims to be suitable for all skin types and is said to be oil, fragrance and paraben free, water-resistant, hypoallergenic, non-comedogenic, and photostable.

Price: `1,620 / 40ml

Ola Candy Lashes are ideal for any event or a night out on the town.

These stylish lashes are reusable, simple-to-apply and give the ideal, captivating look of long and beautiful lashes. It claims to be made of 100% human hair, which is light weight.

Price: `990

Maybelline New York Lemonade Craze Eyeshadow Palette offers a mix of 12 matte and shimmer shades with unique names for each. The product is said to be infused with a sweet citrus aroma, while the creamy texture promises to blend easily and give intense in just one swipe.

Price: `1,250

Available in 10 shades, SUGAR Cosmetics Drop The Base Serum Foundation is said to come with a feather-weight fluid and velvety texture that gives medium to high coverage. Packed with a powerful marine-based algae extract, it promises to help reactivate the metabolism of ageing cells and gives you a youthful appearance.

Price: `899 / 20ml 44 Beauty Launchpad India | 05.19

Nykaa Beauty launches SKINshiel, an anti-pollution foundation available in 15 shades with medium to high coverage. The creamy texture of the lightweight mattifying foundation claims to refine pores and smoothen imperfections for a natural seamless finish. It also claims to be dermatologicallytested and 100% mineral & paraben free. Price: `799

Inspired by the cool depths of the ocean and the bright golden lights of the shore, KIKO Milano Ocean Feel Collection features eye, lip and face products that claim to be enriched with seaweed extract that nourishes the skin, while the lightweight, high SPF promises to shield it from the sun.

Price on request

With SPF 30 and PA+++, Himalaya Sun Protect Orange Lip Care claims to protect your lips from sun damage as well as keep them soft and supple with its luxurious moistureretention formula. It also claims to be packed with antioxidants and the goodness of nature.

Price: `175 / 4.5gm

LOtUS Make-Up Proedit The natural makeup brand presents a premium professional make-up range that claims to be made with luxurious pigments, 100% vegetarian ingredients, and active sun protection (SPF). The products promise to be allergen-free and safe for sensitive skin. The Proedit Silk Touch range features lip plumper, Gel & Matte lip colour, Luminizing Primer, Perfecting Foundation, Blush Highlighter Duo, and Perfecting Powder. Price range: `575 - `725 LYN Get Sporty Collection is inspired by the rising trend of athleisure and features 12 unique pulsating shades like ‘Yellow Jersy’, ‘Purple Sneaker’, ‘Red-dy-toRun’ and more. With a neoprene-like touch and semi-matte finish, the collection promises to be edgy and fun to suit your sporty styles. They are cruelty-free and claims to be made of 100% vegan ingredients.

Price: `199 / 8ml

Herb Boutique offers handcrafted beauty products that promise to give the ultimate soothing experience to your skin, with perfectly blended organic ingredients.

With the combination of charcoal and aloe, the newly launched face wash claims to intensively cleanse as well as nourish tired skin. Price: `350 / 100ml

05.19

|

Beauty Launchpad India

45

SPECIAL FEATURE

Of

Captain

&Wonder Marvels

Women

Three women achievers share their thoughts on goals, feminism and how women are perceived in 2019.

— By Meher Castelino

Dr Vaibbhavi Pruthviraj Ranavaade Educator

2019 GOALS: The year 2019 has started on a very positive note for our Slow fashion Label, where we have been featured in publications of repute. Some fruitful collaborations with multi designer stores and steady increase in the loyal customers who are mindful and who #pauseforfashion. We would like to spread the story behind who made our clothes, build meaningful and robust relationships with our weaver communities, technicians, clients and grow the tribe of Slowgetters.

FEMININISM TO ME: Is about equality in every sphere of life. It all begins at home, and every home needs to embrace this equality to make an equal society. It’s not only essential that women feel empowered, but men should also be equal partners in every chore, take responsibilities in housekeeping, child rearing and welfare, switching roles as the necessity arises and not making a fuss or show about it.

CULT PRODUCTS: Beauty as they say is skin deep. Listening to your body, and safeguarding against extreme weather changes, pollution, lifestyle changes to proactively take corrective measures. Drinking enough water to hydrate your body and skin. Eye masks to relax the eyes and the gentle tissue around the eye. Moisturizer, sunscreen, astringent, scrub by Nivea, Khadi and Biotic are really effective for me. I am a minimalist, so it’s Kajal stick, lipstick and compact from MAC Cosmetics. To achieve a dressy look, I dab some eye shadow for smoky eyes, coloured eye pencils, slight blush and lip gloss to glam up the look.

HOw DO yOU PERCEIvE bEAUTy FOR A wOMAN OF 2019 Today’s woman is very confident and experiments with her look to express her attitude to the world. The dark eyes and nude lips might work well for the natural look, but it will be the functional and aesthetic convergence in beauty regimens for women, that give a purpose and commitment to a safer future.

46 Beauty Launchpad India | 05.19

Dr Vaibbhavi Pruthviraj Ranavaade is an educator with years of experience, who advocates slow fashion - a sustainable, eco-friendly choice that supports makers and weavers.

Krishna Mehta Fashion designer Krishna Mehta is a textile and fashion designer, and the creative director of the brand “Krishna Mehta” as well as KRDC - an innovation-driven research and design centre that addresses the new paradigm from tech to strategic thinking, designing, mentoring, and consulting in fashionrelated industries.

2019 GOALS: Our growth is gauged by the innovations made in textiles or related processes of printing and manufacturing incorporating products, championing employment by using as many hands as possible and reducing our industry’s carbon footprint. 2019 shall see the launch of my new line of luxury textiles - a natural and ecologically crafted collection based on arts and crafts; a complete shift from the fashion collections I had been making. I go back to what I had started with, 37 years ago!

FEMININISM TO ME IS: Though, coming from a conservative Gujarati family, I never faced descrimination myself. So, each person’s views on feminism are deeply rooted in their own personal and direct experiences, and if you have personally faced descrimination, you’d say for sure it exists. To me, being able to take a brave stand, to stand up and say, that’s not good enough is feminism!

CULT PRODUCTS: I love Fabindia, Marc Jacobs, and Armani products — these three suit my skin and personality. Apart from that lots of hard work, yoga, eating healthy, being able to laugh with family and friends , great holidays, lots of fresh air and sunshine keep me glowing. My quick-fix is switching off from all that draws me down to switching on to all that lifts me up!

HOw DO yOU PERCEIvE bEAUTy FOR wOMEN OF 2019: It is in her wit, her humour, her humility, her intellect, her adaptability, her strong inner strength to stand up and be able to move joyously through thick and thin.

05.19

|

Beauty Launchpad India

47

SPECIAL FEATURE

Samira Shah Founder and Academic Director Le Mark School of Art and Design Samira Shah is a design educator and nature lover who enjoys harmonising the urban-rural connect.

2019 GOALS: Dream big, set Goals & take Action...that’s the plan. With the focus to be one of World’s premium art & design education providers, it’s a steady action time for us.

We had a complete makeover of our organisation, beginning with our name, logo and the brand. Le’ Mark Institute of Art as it was popularly known for years became Le Mark School of Art & Design with eminent industry stalwarts on our advisory board.

2019 has been excellent, as our design courses are recognised by a university authorising us to offer undergraduate and post-graduate degree courses. We have also signed an affiliation with the National Skill Development Council to offer courses under the Sector Skill Council.

We were the first Institute to create a platform for students to design for the special children as an adaptive and sustainable Khadi collection with zero waste. We will start Photography, Fashion Styling, Graphic Design, Film Making and Cinematography courses in 7 centres and then pan-India.

FEMININISM TO ME IS: We are a perfect blend of everything put together right from birth – empowered as we nurture nature and shape lives. What we do as mothers, daughters, wives, and sisters is something that’s incomparable.

I often tell my students about the 7 female qualities mentioned by Krishna in the Bhagavad Gita 10.34. These are: 1. Sri – Beauty 2. Kiriti – Celebrate-ability 3. Vak – Speech 4. Smrti – Thoughtfulness 5. Medha – Intelligence 6. Dhrti – Patience 7. Ksama – Forgiveness CULT PRODUCTS: My beauty products have mainly been oils — the natural care make-up. I oil my hair with Cowpathy Panchgavya herbal oil thrice a week and moisturise my face with hand-churned butter each day before showering. GIR Sandalwood Snan Ubtan, triphala shampoo and green tea conditioners are my personal favourites. For make-up, I only use vegan products made by Bare Minerals, Urban Decay and The Body Shop. My daily basic is Neev Almond Kajal and Soul Tree nude lipstick.

HOw DO yOU PERCEIvE bEAUTy FOR wOMEN OF 2019: For me, beauty comes from strength and courage to live a meaningful life. To be able to achieve the purpose, we need to enhance all of our five elementary levels of existence — namely physical, vital, emotional, intellectual, and spiritual. I practice Yoga and live an Ayurvedic lifestyle — following Dinacharya being my daily routine.

48 Beauty Launchpad India | 05.19

Beauty / Skincare

Revitalize your Skin with

Cheryl’s VitaLift

Reduce common signs of ageing and give your skin a natural youthful glow.

A

geing is inevitable — wrinkles, fine lines, sagging, and pigmentation are signs of growing older. However, it isn’t acceptable when they start appearing earlier than expected. Changing environment and stressful lifestyle choices can accelerate natural ageing signs — constant exposure to the sun and pollution can deplete the natural oils in your skin, while the lack of right nutrition and improper water intake affects your skin’s health as well.

Ageing isn’t a choice, but ageing gracefully can be — with proper skin care, effective treatments and suitable products.

Cheryl’s Cosmeceuticals presents VitaLift, a 7-step anti-ageing facial that helps you maintain the natural glow and youthfulness of skin.

One of the main actives in the facial, Peptide Protein Complex tightens, hydrates, and lifts the skin while restoring collagen to make it plumper and firmer. Another main active, Vitamin C extract exfoliates and fights dullness with a quick lightening action that reveals clear glowing skin. VitaLift facial also contains ingredients like Trehalose. The high moisture absorption and retention capabilities of Trehalose leave the skin supple. The salon treatment also improves skin metabolism with stimulated blood circulation to repair skin and improve collagen synthesis. It also retains moisture in the upper layers and improves cell bonding.

Follow-up the Facial with our Homecare Cream The experience of this facial can be further enhanced with Cheryl’s VitaLift Anti-Ageing Cream that provides 8 hours of intense hydration and moisture. This helps in balancing and reducing the signs of wrinkles contributing to radiance and luminosity of the skin. It contains natural active ingredients that are proven to minimize the effects of ageing. It improves the skin texture and lightens it by regenerating and repairing. This, along with the Vitalift facial is an ultimate addition to your anti-ageing arsenal that provides a complete package to reduce the signs of ageing.

7-StepS to Revitalized Skin Okra and Seaweed extract which helps in tightening facial muscles

Step 1: Cleansing

Step 3: Toning

Cheryl’s VitaLift Cleansing Oil contains Olive Oil which helps in removing makeup, dirt, and grease

Cheryl’s VitaLift Skin Toner contains Trehalose which helps in hydrating and tightening the pores

Step 2: Deep Cleansing

Step 4: Massage

Cheryl’s VitaLift Skin Firming Wash contains Licorice that lightens and tightens skin

Cheryl’s VitaLift Skin Rejuvenator contains Vitamin C which exfoliates and rejuvenates the skin

Cheryl’s VitaLift Skin Lifting Cream contains Peptide Complex that hydrates and lifts the skin

Step 7: Moisturizing

Step 5: Mask Cheryl’s VitaLift Skin Tightening Mask contains

Step 6: Mask Removal

Cheryl’s VitaLift Skin Moisturizer contains Trehalose that absorbs and retains moisture, for soft and smooth skin

Accept ageing, stay confident and reduce wrinkles with the Cheryl’s VitaLift facial available at your nearest Cheryl’s salon.

05.19

|

Beauty Launchpad India

49

Beauty / Experience

Dr Chiranjiv Chhabra

The T-Oxy Facial Experience Ultrasonic+Oxy deep circulation therapy for pigmentation.

Venue: Dr Chiranjiv Chhabra’s Skin Alive DurAtion: 45 mins DiAgnoSiS: Being diagnosed with dry skin and with visible signs of melasma having set in, Dr. Rakhi Lall suggested a T-Oxy facial.

It was meant to work on the dryness by first cleansing and exfoliating, followed by hydration to improve suppleness and smoother skin.

Dr. Rakhi also informed that “for people with acne it’s done with ozone”. However as I had absolutely no acne, it wouldn’t be required.

This treatment increases circulation and enhances rejuvenation.

Ingredients: The products used, I was told had everything herbal- a concoction suitable to my skin which comprised of papaya, saffron, dry herbs (rose petal, nutmeg, amla powder, chandan powder) including a soothing application like vitamin E and cucumber.

(Actual Steps given in the box as provided

by Skin Alive) Experience: The experience of the Facial

Step-By-Step è Clean the face. Focus around eyes to take off the make-up. (2 mins) è Do comedone extraction with sterilized extractor è Do acupressure è Apply first application with good strokes taking 2 mins and leave for 5 mins with compress on eyes. in these 5 mins, do nice hand massage. è remove the 1st application è Apply second application è Clean the probe of ultrasonic equipment (intensity: 1.2 – 1.5) with spirit before use. Put the machine on and set for 7 mins and nicely blend the application with it. è Massage face, neck, shoulders and back for 15 mins. Put the compress on eyes and cover the whole face with cold compress (2 mins) è Clean the application thoroughly è give oxy infusion (3-4 mins) è Clean, dry the face properly and do cupping and feathering è Apply moisturizer if skin is dry followed by the sunblock è if skin is normal-oily, apply only sunblock.

itself is to be awarded an A in all areasThe therapist and her skills, The product application and explaination And the post treatment Advice Other Variants :- Diamond Oxy and Ozone Oxy Cost of the facial - Ranging from `3,500- `4,000 depending on the variant

ALternAte treAtMentS For MeLASMA The Doctor also suggested a MedLite C 6 laser for pigmentation, melasma and skin tone improvement, and advised regular sessions for good results. è MedLite C6 – The MedLite C6 is a Q-switched laser system that uses a flat-top beam over the skin’s surface. The laser takes about 15-20 minutes to complete.

It is an excellent laser to take away tan, brighten the skin and give a healthierlooking complexion. “With the help of this technology, we can also reduce and smooth out wrinkles, eliminate scars, make sun and age spots disappear and target collagen remodelling. It requires at least 4-6 treatments for showing best results,” said Dr. Lall.

— By Ritoo Jhha

As per the Journal of Cutaneous & Aesthetic Surgery Lasers have revolutionized the treatment of many dermatological conditions. one of these is the pigmentary disorders. Lasers have been widely used with variable success for the treatment of pigmented conditions which include Becker’s nevus, cafe-au-lait macules, nevus of ota, nevocellular nevi, lentigines, tattoos, melasma, and post-inflammatory hyperpigmentation (PiH). Although many pigmentary disorders have shown good results with laser treatment, the efficacy and safety of lasers for melasma is still controversial.

50 Beauty Launchpad India | 05.19

IMAGES: BEAuty & thE Blowout SAlon; MuMBAI

BUSINESS

Business / Event Preview

Countdown to

Cosmoprof

The 2019 edition of Cosmoprof India is all set to continue on last year’s successful run with a handful of special initiatives planned for 3 power-packed days.

and seminars on the evolution of the local market and the latest trends.

#VIBrantIndIa

W

ith the excellent response to last year’s preview event in India, the international network of Cosmoprof is confirming its fourth stop in Mumbai — the city joins the a league of spectacular hosts like Bologna (Cosmoprof Worldwide Bologna), Las Vegas (Cosmoprof North America) and Hong Kong (Cosmoprof Asia). The 2019 edition of Cosmoprof India is scheduled to go live from June 12 to 14 at the Bombay Convention & Exhibition Centre.

Cosmoprof is instrumental in its deep impact on the global cosmetic industry and facilitating business opportunities between 500,000 plus professionals and over 7,500 companies. To fulfil the needs of a dynamic and rapidly-growing market like India, Cosmoprof has created a fresh format. The successful 2018 edition of Cosmoprof India had 3,898 professionals representing 37 countries and 107 companies from 15 countries in attendance. This year’s edition has only climbed higher with an exhibition area up to 10,000 square meters, where more than 5,000 attendees and 300 companies are expected to evaluate new collaborations and projects over three 52 Beauty Launchpad India | 05.19

A special initiative to explore the main features of Indian cosmetic culture, #VibrantIndia aims to highlight the inexhaustible source of inspiration for beauty professionals. Organise in association with the global design agency centdegr’s, the initiative will explore the rich colours and textures offered by the vibrant Indian culture. days packed with engaging and impactful initiatives such as:

Buyer Programme Facilitating pre-scheduled B2B meetings between exhibitors and buyers with the help of innovative matchmaking software.

For the 2019 edition, the program will involve buyers and distributors from India and the Middle East, which are important target markets for local industries.

CosmoProf IndIa awards The first edition of Cosmoprof India Awards will be a significant celebration of quality and research in the Indian market. Being recognized as winners amidst serious competition will offer the exhibitors more visibility with buyers and customers. The award ceremony is organized in collaboration with international trend agency Beautystreams and the international design agency centdegr’s, which will create the trophies.

Cosmotalks One of the most-appreciated initiatives, this year’s Cosmotalks will feature panels

Cosmotrends For journalists, buyers and retailers interested in discovering styles and nuances that work well in the Indian market, CosmoTrends in collaboration with Beautystreams, will provide an overview of the trends emerging from the exhibitors’ booths.

CosmoProf onstage Keeping in mind the requirements of professionals such as hair and beauty salon owners, hairstylists and nail technicians, live demos of new products and treatments will be showcased throughout the event.

Cosmoprof India offers a broad overview as well as solutions to all sectors of the cosmetics domain — raw materials, machinery and automation, contract manufacturing, private label, primary and secondary packaging, and finished products catering to Perfumery and Cosmetics, Beauty Salon and Spa, Hair Salon, Nail & Accessories, and Natural & Organic.

The event attracts both local and international players, representing Europe, North America and the Far East.

SubScribe Now Esskay AD.indd 99

23/01/19 5:10 PM

RNI. NO:.DELENG/2014/56137 DL (S)-17/3529/2017-19

Posting on 12th and 13th of every month. Total pages: 100

January 2019 www.beauteespace.net #beautylaunchpadIND @BeautyLaunchpadIND

What’s Off of in What’s the World Taking of Off Beauty the World ofJanuary Beauty 16 2019 to2019 16 15 January February 2019 15 7, February No. 1 2019 Vol. 7, No. 1 What’s Taking Off in Taking the World Beauty 16inJanuary 2019 to 15 February Vol. 7, 2019 No. 1 toVol.

Spine_Jan2019.indd 1

Spine_Jan2019.indd 1

Lotus AD.indd 100

23/01/19 5:11 PM Spine_Jan2019.indd 1

` 100

Road MaP Indian Salon Industry 2018/2019 23/01/19 6:53 PM

Style ‘em Sultry Upstyles by Patrick Cameron 23/01/19 6:53 PM

Final_Cover_Jan2019.indd 3

23/01/19 5:32 PM 23/01/19 6:53 PM

Subscription ........................1 Year ..................... 2 Years .........................3 Years Cheque*/ DD No............................................................ Dated....................................... for `...................................... drawn on (specify bank)................................................. *Favouring Beaute Espace Media Pvt. Ltd., payable at New Delhi Date........................................ Signature.............................................................................

Name Mr/Ms.........................................................................................................................

Designation............................................................................................................................

Company.................................................................................................................................

I am [ ] Salon owner

[ ] Professional

[ ] Entrepreneur

[ ] Others - please specify Address....................................................................................................................................

City............................................ Pin Code...............................State ..................................

Tel......................................................................... Fax ...........................................................

E-mail.......................................................................................................................................

Subscription No. (for Official use Only) ...................................................................

(Please attach your business card)

No of Issues Term Cover Price (`) Saving Discount Amount (`) Amount Payable (`)

12 1 Year 1200 30% 360 840

24 2 Years 2400 40% 960 1440

36 3 Years 3600 45% 1620 1980

Please fill in the order form and mail with your remittance to : Subscription Department - Beauty LaunchPad India, Beauté Espace Media Pvt. Ltd. A-2, 2nd Floor, Greater Kailash Enclave-II, Near Savitri Cinema, New Delhi - 110048 Tel: 011 41324010 Sagar Raj Chakraborty (North): + 91 - 9953949021 K. Nanda Kumar (South): + 91 - 9962557223 Adrish Narayan Chkarborty (East): + 91 - 8348829978 Url: www.beauteespace.net; www.salonnspaguru.com Facebook: https://www.facebook.com/BeauteEspace.net

Terms & Conditions : This is a limited period offer. Rates & offer valid in India only. Allow 3-4 Weeks for processing of your subscription. Payment can be made only through cheque, demand draft and not cash. Beauté Espace Media Pvt. Ltd. will not be responsible for postal delays, transit losses or mutilation of the subscription form. All disputes are subject to the exclusive jurisdiction of competent courts and forums in Delhi/New Delhi only. Beaute Espace Media Pvt. Ltd. reserves the right to accept or reject any or all forms at their absolute discretion without assigning any reason.

Business / Conference

A

platform to bring forth the raging issues, provide workable solutions, identify trends and support them with expert analysis — Salon Management Congress (SMC), held on the sidelines of Professional Beauty India Expo, has managed to bring the who’s who of India’s vast and fastgrowing beauty and salon industry under one roof to discuss the present and future of the dynamic sector. Having successfully concluded three knowledge-packed editions in the past years — two in Mumbai and one in New Delhi — SMC is all set to unveil its 4th edition at Pragati Maidan in the capital, on July 1-2, 2019.

Prominent personalities and pioneers are mainstays of the 2-day conclave. SMC’s debut edition in New Delhi last year, was inaugurated by Anand Mohan Jha - Head, Sector Skill Council Governance at National Skill Development Council (NSDC).

Salon owners, entrepreneurs, franchisees, hairdressers, makeup artists, other beauty & grooming professionals, and aspiring professionals make up the audience, who derive a wealth of information and ideas from attending the insightful sessions held at SMC. The Delhi edition promises to be bigger and better with renowned speakers and panellists gracing the sessions, while Knowledge Partner — Beauté Espace Media sets up a slew of exciting topics to dissect and understand, for better business prospects and knowledge enhancement. Here’s a summary of what to look forward to at the 4th edition of the bi-annual event.

SMC 2019

Brings Business of Beauty Back in Focus

ExpErt spEakErs

The primary goal of SMC is to provide an opportunity for the attendees to come face-to-face with make-up and hair maestros, business veterans, influencers, and decision-makers, who discuss relevant issues on an open platform. The previous editions saw veterans like the Lydia Sarfati - CEO, Repêchage; Samir Srivastava - CEO, Jean-Claude Biguine; Aby George Philip - General Manager, Matrix & Cheryl’s, and Binaifer Pardiwalla - General Manager - L’Oréal Professionnel & Decléor and Pushkaraj Shenai, CEO of Lakmé Lever, Adhuna Bhabani, Creative Director and Founder, BBLUNT; Vipul Chudasama, Director, Vipul Chudasama Hair Education & Studio and Asha Hariharan, Founder & Director, Beyond The Fringe Salons among others, sharing their valuable views on a variety of topics.

The confirmed speakers for the upcoming edition of SMC include Dr Blossom Kochhar, Vikram Mohan of Bounce Salons, Indira Ahluwalia of Grace Salons, and Sachin Kamat of Enrich Salons, to name a few.

New Delhi gears up to host the 4th Editon of Salon Management Congress - an initiative by Professional Beauty and Beauté Espace Media.

Exciting topics The engaging panel discussions are the identity of SMC and for this edition too, no stones have been left unturned to pick the most pressing issues and developments. These include: è salon Vision 2020: What’s on the horizon for the salon industry in India? è attrition and pay structure in the salon industry: The elephant in the room è salons as a family business: A hair raising proposition!

The event will also host cutting-edge workshops by business leaders, covering topics such as Inventory Management in Salons, Understanding the Art of Retaining in Salons, etc. After SMC Delhi, the next edition is scheduled on Sept 16-17, 2019 in Bombay Exhibition Centre, Mumbai.

54 Beauty Launchpad India | 05.19

Business / Event

of key industry players in the eastern region, including June Tomkyn of June Tomkyn Salons, Raman Bhardwaj of AN John, Utpal Mitra of Be Bonnie, Bridgette Jones of Bridgette Jones, Dilip Chaudhary of DC Lounge Salon, Sidney Ho of Meraki Salon by Sidney Ho; Retina Shah of Maroon International, Lyvia Wu of Pink Tree, Abhijit Chanda of Abhijit Chanda Studio, Arpita Ganguly of Hair & Beauty Family Salon, Ujjwal Debnath of Ujjwal Makeover, Kakali Sengupta of Cutting Edge and Jaya Biswas of Monalisa Salon.

BrAnd engAgement:

PB Kolkata Clocks 6500 Strong Visitor Turnout Professional Beauty India’s latest Kolkata edition welcomed beauty professionals from across the eastern region.

P

rofessional Beauty India concluded its latest edition in Kolkata with a massive turnout of trade visitors, making the two-day event a grand success.

Held on 1-2 April 2019 at the Big Lawn Nicco Park, the event regarded as the “gateway to the east”, not only offered an opportunity to network but also gave insights into changing trends in the region.

An ImpressIve turnout: Professional Beauty Kolkata brought together

more than 6500 trade visitors under one roof - beauty professionals across hair, skin care, make-up, nails, wellness genres flocked to the venue from places as far as Bhubaneshwar, Patna, Ranchi, and the entire North East. Apart from professionals, distributors, salon owners, salon managers and students also visited the tradeshow and exhibition.

In addition to connecting with brands, the visitors were treated to a special felicitation ceremony celebrating the achievements

The event was a perfect platform for exhibitors to showcase their brands, launch new products, and deliver high-quality education.

Ikonic was the Associate Partner of the event, with Make-Up Studio as the Make-up Partner. Other brands appreciated by the visitors included Ekta Cosmetics, Esskay Beauty Resources, PAC Cosmetics, R Nail, MARC, Beauty Essentials and Ccigma Lifestyle among others.

trend demonstrAtIons: The demo stage had brands across hair, skin, make-up and nail categories showcasing their work. Some of the look’n’learn sessions featured: Blossom Kochhar from Aroma magic – Skin raman Bharadwaj from An John – Hair Avleen Bansal from make-up studio – Makeup rekha sharma from mr Barber – Hair soniya Choudhary from Colorista – Nail uday takke from Asbah – Hair Following the success from Professional Beauty Bangalore, Professional Beauty Kolkata also hosted competitions and awards in association with the All India Hair and Beauty Association (AIHBA) providing a much-needed industry body to the region. The next edition of Professional Beauty Kolkata is lined up for April 6-7, 2020.

05.19

|

Beauty Launchpad India

55

Business / Wellness

India Opens up to

Wellness Professionals With the rising demand for quality wellness experiences across the country, 12 in-demand job roles to its wellness category

T

he wellness industry in India has evolved rapidly from its nascent stage in the early 1990s to a comprehensive ecosystem today. This ecosystem comprises providers, consumers, industry, facilitators and the Government.

The growth in the Wellness Industry is being driven by an affluent class of urban Indians utilising services such as recreational sports, wellness therapies, fitness-wearable devices, healthy meal delivery and fitness centres.

The Indian spa industry is increasing every year with an estimated CAGR of 18%, making the country one of the most popular spa destinations across the world. With increasing concerns on the side-effects of chemical-based products, Alternative Therapy providers continue to diversify their product portfolio into segments such as Ayurvedic and Naturopathy product categories.

According to the Global Wellness Economy Monitor: • The global wellness industry grew at the rate of 12.8% from a $3.7 trillion in 2015 to a $4.2 trillion market in 2017.

• Wellness expenditures ($4.2 trillion) are now more than half as large as total global health expenditures ($7.3 trillion).

• World travellers made 830 million wellness trips in 2017, 139 million more than in 2015.

• Over the past five years, Asia is the #1 gainer in both wellness tourism trips and revenues (which grew a whopping 33% in two years, to 258 million annually).

China and India rank #1 and #2 for growth worldwide, adding over 12 million and 17 million wellness trips respectively from 2015-2017.

With the growing need for wellness services and with India becoming the wellness destination on the world map, the need for skilled manpower in the wellness industry has increased manifold, and is expected to grow exponentially in the coming years.

56 Beauty Launchpad India | 05.19

According to a KPMG study, Rejuvenation is expected to witness the largest growth at 30% CAGR, with 34% in the organized and 27% in the unorganized sector.

The wellness professionals include Yoga Trainers, Ayurveda Experts, Spa Therapists, and many such professionals who look into the wellness aspects of individuals.

Various specialist job roles are also being introduced with the growing demands of the wellness industry.

Taking cognizance of the fact, The Beauty and Wellness Sector Skill Council has created 12 job roles under the Wellness category which are in-need, in-demand and emerging. The standards in these job roles are validated by the industry as per the shop Floor requirements.

The job role created are • Assistant Spa Therapist • Spa Therapist • Senior Spa Therapist

• Spa Trainer • Junior Wellness Neurotherapist • Senior Wellness Neurotherapist • Master Wellness Neurotherapist • Junior Aromatherapist • Aromatherapist • Yoga Trainer • Yoga Instructor • Senior Yoga Trainer

Some Wellness Resorts in India:

• Jindal Naturecure • Soukya in Whitefield, Bengaluru • Ananda in the Himalayas • Athreya Ayurvedic Centre, Kottayam • Atmantan Wellness Centre, Pune • Carnoustie Ayurveda & Wellness Resort, Kerala • Pema Wellness Resort, Visakhapatnam

Business / Salon Launch

Open for Business

A concept salon in Mumbai and a flagship store in Gurgaon — here are the new entrants to beauty business in the country.

Beauty & The BlowOut Salon, Mumbai

Beauty & The Blowout Salon (B&TB) aims to make a mark in the industry by offering look-based make-up packages such as Day & Night Look, Epic Friday Look, Mehendi/Reception Look that help clients dress for a specific occasion. Located on Altamount Road, the B&TB claims to be one of the most Instagrammable salons in Mumbai.

Sukoon Rajani, Founder of Beauty & The Blowout Salon says, “I have always dreamt of opening my salon, which is unique and caters to styling requirements. Hence, I decided to launch B&TB that conveniently meets the needs of customers and resolves the disparity in the service and price point offered by luxury salons. While there are special hair and manicure/pedicure salons, there isn’t any salon that offers of occasion-based needs of customers.

I discovered this gap, underwent training at a reputed make-up institute, polished my skills further at MAC and bridged the gap by launching Beauty & The Blowout. We have introduced extremely price conscious make-up packages to ensure make-up is accessible to one and all.”

Kryolan Flagship Store, Gurgaon The professional make-up brand, Kryolan has recently opened its flagship outlet in Gurgaon. Located at Ambience Mall, the store is following the signature format akin to their outlets across the globe.

The store has a rich, chic look, playing majorly with clean ivory marble shelves.

Kryolan offers more than 12,000 product SKUs at this outlet, ranging from professional pigments to their iconic foundations. The store was inaugurated

by Margaret Langer, Director - Kryolan, followed by a make-up show by Kryolan International MUA Andrea Louca.

The store is being presented in the country by Kryolan partner and retailer Euro Cosmetics India.

58 Beauty Launchpad India | 05.19

62  Beauty Launchpad India | 05.19

05.19

|

Beauty Launchpad India

 

63

64  Beauty Launchpad India | 05.19

05.19

|

Beauty Launchpad India

 

65

IMAGE: Instagram / Katrina Kaif

66  Beauty Launchpad India | 05.19 t

IMAGE: Instagram / Alia Bhat

05.19

|

Beauty Launchpad India

 

67

ne

IMAGE: Instagram / Deepika Paduko

IMAGE: Instagram / Sonam Kapoor

IMAGE: Instagram

/ Sonam Kapoor

68  Beauty Launchpad India | 05.19

05.19

|

Beauty Launchpad India

 

69

Posting on 12th and 13th of every month. Total pages: 72