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MOROCCANOIL® LAUNCHES FIRST-EVER MULTIMEDIA CAMPAIGN: INSPIRED BY WOMEN™
Moroccanoil has launched the brand’s rst-ever multimedia advertising campaign, INSPIRED BY WOMEN™, created to inspire, celebrate and empower women around the world. At the heart of the new platform is a digital short-lm series INSPIRED, helmed by lmmaker Bryce Dallas Howard and Academy Award® and Emmy®winning producers, Radical Media. Joining Moroccanoil on this journey to celebrate the strength in every woman is INSPIRED BY WOMEN™ Ambassador, British supermodel and actress, Rosie Huntington-Whiteley. “With INSPIRED BY WOMEN™, we wanted to take our notion of beautiful transformations to the next level—by empowering women to discover beauty through inspiration,” says Moroccanoil Co-founder, Carmen Tal. “Rosie is a timeless, global beauty who exudes condence, inner strength and a down-to-earth quality that embodies the Moroccanoil aesthetic. We’re delighted to have her join Moroccanoil on our journey to empower all women with self-condence and a fearless drive to pursue their dreams,” adds Tal. The series features the stories of ve extraordinary women driven to make a positive impact in the world, and also explores what it means to lead an inspired life as seen through the eyes of Ambassador Rosie Huntington-Whiteley. Featuring a musical score by Grammy Awardwinning lm composer Lorne Balfe, the series includes the following ve “Inspired” women: Chrissy Beckles, Rebecca Welsh, Jessica O. Matthews, Kavita Shukla and Allyson Ahlstrom.
CINDY CRAWFORD INTRODUCES NEW ANTI-AGING TREATMENT
Supermodel and business woman, Cindy Crawford, continues to grow her anti-aging skincare line, Meaningful Beauty® with the launch of a restorative facial serum, the all-new Ultra Lifting and Filling Treatment. Designed to visibly lift skin and improve the look of ne lines and wrinkles, this luxurious facial treatment combines powerful antioxidants with an exclusive orchid extract from the Emerald Coast of France. Hyaluronic Acid boosts hydration as Vitamin C and Meaningful Beauty’s proprietary encapsulated Melon Extract, visibly combats oxidative damage. The dual-action anti-aging serum also acts as a non-invasive line ller to help temporarily smooth out the look of ne lines and wrinkles and supports natural, healthy collagen and elastin production to help restore the skin’s youthful appearance, both instantly and over time. An added bonus, this treatment helps instantly blur imperfections with a soft-focus glow. “The Ultra Lifting & Filling Treatment takes Meaningful Beauty to a whole new level,” says Cindy Crawford. “It combines two advanced benets: visible lifting and lling of ne lines and wrinkles for your entire face, something we haven’t had in the line before. The results have been remarkable and we know that after one use, the Ultra Lifting and Filling Treatment will become your new favorite product.”
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THE ESTÉE LAUDER COMPANIES TO ACQUIRE GLAMGLOW
The Estée Lauder Companies Inc. has signed an agreement to acquire GLAMGLOW, the Hollywood skin care brand focused on fast-acting treatment masks, designed to deliver stunning, camera-ready results. Terms of the deal haven’t been disclosed, but, the acquisition is expected to close in January 2015. Founded in 2010 by Glenn and Shannon Dellimore, GLAMGLOW is a global multi-award winning, Hollywood-inspired prestige skin care brand, designed for men and women of all ages and all skin types. Originally known as,“Hollywood’s Boutique Secret” for its ubiquity on Hollywood sets, GLAMGLOW, now has a robust presence in global specialtymulti channels, including —Sephora and Douglas, and in select high-end department stores, such as Neiman Marcus, Selfridges, Harvey Nichols, Bloomingdale’s and, starting,January 2015 in Nordstrom too. The current GLAMGLOW line includes, ve easy-to-use, mud-based facial skin mask products, formulated with a patented TEAOXI® leaf-steeping technology, to effectively brighten, hydrate, rene or clear the skin. Each mask is specically designed to address a specic skin care concern. In January 2015, GLAMGLOW will launch a new range of ‘mud to foam’ daily cleansers. The brand will be overseen by John Demsey, The Estée Lauder Companies Group President, responsible for Estée Lauder, M·A·C, Tom Ford, Prescriptives, Bobbi Brown, Bumble and Bumble, Jo Malone London, La Mer, Smashbox, Aramis & Designer Fragrance brands, Le Labo, and RODIN olio lusso.