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January 2015 ` 100

Anniversary

RICHA Chadda By Asha Hariharan

Trending

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MASTER’S SPEAK Ý Amy Dodds

Ý David Arenson Ý Kiran Khalap Ý Vivienne Mackinder

Biggest

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2014!


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as see it! W

e are in 2015! And the trends are fast changing in the ever vigorously evolving world of beauty. We have more options of brands, of purchasing platformsfrom direct sales executives, to brick and mortart retailers, upping the ante are the online beauty retailers in 2015! Flipkart and Amazon might still be grappling with this segment, Nykaa ad Purplle or on to it and pushing with all their might! The consumer is meanwhile demanding more realistic experiences all across- less photo shopped images in advertising, more reviews of products before they purchase online, and experimenting with newer products. Our guest writer Kiran Khalap of Chlorophyll clearly brings this out, the fact that beauty brands need to address the changing notion of the feminine more sharply. Keeping with this trend is our shoot that focuses on the emerging androgynous trend. Asha Hariharan keeps her creative wheel churning out one wonder after the other. Launchpad cover shoot owes it all to her brilliance and Richa’s unconventional and real beauty! The Trend Forecast clearly points out how increasingly the trend is towards individual choice and whether one chooses the messy look or the textured layered one, the coffee or the metallic colours, there will always be a method to the madness and can be achieved by the sheer expertise of the hairdresser! We have added backup from Amy Dodd’s insightful feature on the salon business in the USA. As India is leap frogging into the future, there are things that we are already emulating and others that we can learn from. Even the fragrance business is moving increasingly towards niche fragrances, personalization and great retail experiences. We continue ceaselessly to bring you the best and in this effort have brought forth an exclusive peep into Nykaa’s online business and consumer demand patterns; Bhartiya Mahila Bank’s exclusive offers for women entrepreneur and much more!!

Ritoo Jhha

Editor in Chief

Editor In Chief & Publisher Ritoo Jhha Managing Editor Kanishka Ramchandani EDITORIAL Associate Editor Jhumur Nandi, Section Editor Sohani Dogra ART Designer Raghab Panda Design Consultant Kaustubh MEDIA & EVENTS General Manager (East & South India) Kaushik Karmakar (West India) Gajender Singh Rawat Assitant General Manager Abhishek Gourav Executive (East India) Amitabha Mallik GM. Finance & Administration Ashish Jha Administrative Sr. Executive Vikas Upadhyay Accounts Executive Faisal Khan Legal & Corporate Affairs Atul Jha (Manu Law Associates) Finance & HR Consultant Sarwar Raza (Legislegal) Executive - Circulation & Subscription Prashant Ambadas Sangle Beauté Espace Media Pvt Ltd New Delhi | 1500 B&C, Devika Tower, Nehru Place, New Delhi 110 019, India. Tel: +91 11 4132 4044/45/49 Mumbai | 405, 4th Floor, Nirma Plaza, Makwana Road, Opp. Antariksh Plaza, Marol Naka, Andheri (E), Mumbai 400059, India Kolkata | Cl 216, Sector 2, Salt Lake City, Kolkata 700 091, India Chandigarh | SCO 47, 1st Floor, Sector 26, Madhya Marg, Chandigarh 160 019, India www.beauteespace.net | www.hairdesignertv.in

Publisher/CEO Deborah Carver Vice President/CFO Mindy Rosiejka Executive Editor Amy Dodds Associate Publisher Danielle Timsit Owner Beauté Espace Media Pvt Ltd. printer and publisher Ritoo Jhha on the behalf of Beauté Espace Media Pvt Ltd. Printed at Samrat Offset Pvt. Ltd. B-88, Okhla Industrial Area, New Delhi-110020 and Published at Beauté Espace Media Pvt Ltd. 1500 B&C, Devika Tower, Nehru Place, New Delhi- 110019. Editor: Ritoo Jhha. Copyright © 2012 by Creative Age Communications, Inc. All rights reserved. Beauty Launchpad® is a registered trademark of Creative Age Communications, Inc. 7628 Densmore Avenue Van Nuys, CA 91406-2042. The trademarks, trade dress and copyrighted contents of Beauty Launchpad® are used by Beaute Espace Media Pvt. Ltd. pursuant to license.


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R

VE O EC

BEAUTY

H

T ON

Preview 112 Nails 115 Conversations 126 Fragrance Preview

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116

Skincare119

New offerings in skin and make-up Glitterati for your nails; Academic update with Nail lounge Academy Get intrigued with the life journey of hair legend, Trevor Sorbie Smell beautiful with these newest launches Sneak peak of Vichy's products gallore for 2015

Cover Feature The Trend Makers

Photography: Gaurav Sawn

ANNIVERSARY SPECIAL Innovations 70

REGULARS News Now 18

Recent updates from the world of beauty

Retail Round-up 24

Latest salon, spa and store openings

Event Review 128

Analysis of one of the most awaited events of the year—Intercoiffure US

Contributor features86

Portfolio 26 Preview 42

A look at some of the leading international artist's display of their celebrated collections Latest in hair care

Solutions 50

L'Oréal Professionnel gets solutions with its Serie Expert range

Spotlight 46

Matrix reveals its first ever Bridal Collection; A look at the Wella Professional International Trend Vision Awards

Event Review 34 Focus 58

Trendspotting 62

Celebrating the gigantic success of L’Oréal Professionnel's Indian Hairdressing Awards Hollywood inspired haircare from L’Oréal Professionnel; Tigi gives its take on the noteworthy 2015 hair tends Headturners presents its forecast for haircut, colour, styling and bridal collections

Masters of individual domain's, answer it all with their in-depth expertise

Debutants 98

Making way for noteworthy entrants of 2014

Forecast Feature 102

Get hands on expert hair and colour trend predictions for 2015

Conversations 108

HAIR

Top brands operating in the country, reveal their biggest achievements of the year gone by

E-commerse giant, Nykaa.com shares its business traits


readers' LETTERS

I am a regular reader of your magazine, Beauty Launchpad for its awesome content and visual excellence. Loved the Sof Razor Layering story with all the step by step directions perfectly in place.

— kalyani Bahel, Delhi

BEAUTY/Realtime bride

I run my own salon in Chandigarh and as a part of my job, always keep updated with the latest showcased in beauty magazines. Thanks to your magazine, which also works as a great reference for my clients, me and my staff get excellent hair styling and beauty ideas. The Realtime bride is a great section.

UNNATI SINGH, DIRECTOR OF MANSI CHAIN OF SALONS IS A MASTER ARTIST AND SPECIALISES IN CREATING ENIGMATIC INDIAN BRIDAL LOOKS WITH HER PROFOUND EXPERIENCE WITH BRIDAL MAKE-UP. SHARING WITH BEAUTY LAUNCHPAD INDIA HER EFFORTLESS WAYS OF BRINGING OUT THE BEST IN BRIDES, SHE SAYS, “EVERY WOMAN IS BEAUTIFUL AND AT MANSI, WE STRONGLY BELIEVE IN THE SAME. AFTER MAKING THE WOMEN OF INDORE LOOK AND FEEL BEAUTIFUL, MANSI HAS CARVED A SPECIAL PLACE IN THE HEARTS OF HER LOYALIST CLIENTELE AT A NUMBER OF PLACES WITHIN THE COUNTRY. HIGHLIGHTING THE BEAUTY OF A TRADITIONAL RAJPUT BRIDE, SINGH DETAILS THE LOOK CREATED BY HER FOR ONE OF HER RECENT BRIDES, JAGUN SINGH, A DOCTOR BY PROFESSION. GET THE LOOK

This particular wedding was a typical Rajputani wedding, so everything, including the hair, make-up, jewellery and clothes were kept going intune with the main theme, Rajput style. The jewellery adorned by the bride was a combination of beautiful polki, diamond and gold, giving an ethereal, royal look. The make-up as decided with the bride was kept very minimalistic yet impactful with only natural shades ruling the front, while sticking to the traditional Rajput look, with not too much of heavy make-up. Following the same, yet going by my instinct, I decided to keep the eyes looking very beautiful and impactful with the usage of MAC Nylon, Goldmine and Carbon eyeshadows and further highlighted their shape and beauty with the usage of Blacktrack Eyeliner, Engraved Powerpoint Eye Pencil along with the Smoulder Eye Kohl. With the bride being naturally so stunning, the little bit of make-up used on her showed extrtemely well on her skin. To even out the skin tone while retaining the natural sheen, skin base, named—MAC MatchMaster foundation number 3 was used and was further highlighted with MAC Style blush in peach colour. No false eye lashes were used because, her natural lashes were very long and beautiful, they were just highlighted with the usage of two types of mascaras, one for volumnising— MAC Zoom Lash and one for separating the individual lash—Extended Play Lash. In my opinion, a bridal colour that complements the occasion as well as the bride in question is always red and in this case too, the bride’s ensemble was in a beautiful deep red. The hair was kept simple with a bun extending into a long braid.

— Namrata Kaur, Chandigarh

GUTTER CREDITS

PRO TIP

The colour being chosen is of utmost importance. It’s not necessary to match it with the colour of your garment, but at the same time, it should look good on the face, for example, a fuschia coloured garment paired with an orange lipstick looks really good.

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September 2014 ` 100

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EING ANTI-AG CONTINUES THE SALVO

PAUL MITCHELL

THE RAMP

LIGHTS UP

AT VEGAS!!!

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LAKME SALONS HOSE METAMORP IC CREATE ECSTAT HAIR DESIGNS!

October 2014 ` 100

FRAGRANCE

LF W A BEAUTY FEAST TOO!

Gets Graphic!!! VIVIENNE MACKINDER

2014 Final.indd

It's great to see such excellent work, time after time delivered by your publication. This time especially, the cover feature, Saluting The Oriental Beaute was more than impressive, I would say. Great going!

WO ORRLD OR LD SKILLS SK SKIL LS

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‘ ONLINE SALES ‘ INNOVATIONS ‘ WELLNESS

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PM 02/09/14 12:56

GEAR S UP

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November 2014 ` 100

— Anandi Misra, New Delhi

A COLLECCTION TIO ION ON

WHEN

CREATIVE MAGIC

By Roha Rohan an Jagta JJaag agtap p

SALON INTERNATIONAL

COVER OCT 2014

Final.indd 1

13/10/14 1:53 PM

LONDON

GUTTER CREDITS

HAPPENS

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MYNTRA FASHION WEEKEND SPELLBINDING WARDRO

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December 2014 ` 100

ACADEMICS/Training

THE IMPECCABLE BRRIIDALAL SOSOIIREE

Pammy Kaul Byy Pamm B

Beauty & Wellness Sector PM 14/11/14 5:37

14 i dd 3

Unravelling NAIL STORY Nail Lounge Marches On

The World Of Peels DERMALOGICA + BIOSURFACE PEEL

THE

ORIENTAL SAGA of Shoots, Styling & Beauty By Ashish Chawla

COVER Dec 2014_Final.indd 1

I am a beauty enthusiast and love to keep a tab on the latest happenings of the industry and never miss out on the issues of Beauty Launchpad. It's simply commendable, the work your team is doing. The in-depth coverage of the Sector Skill Council is a great help. Thank You.

— Anuradha Dugar, Mumbai

Skill Council update VANDANA LUTHRA, CHAIRPERSON, BEAUTY & WELLNESS SECTOR SKILL COUNCIL AND FOUNDER AND MENTOR OF VLCC EXCLUSIVELY SHARE FURTHER PLANS OF THE SECTOR SKILL COUNCIL.

VANDANA LUTHRA, Chairperson, Beauty & Wellness Sector Skill Council and founder and mentor of VLCC

What are the challenges of skill development in the beauty and wellness sector?

The challenges faced by the Indian Beauty &Wellness domain on the skill development front are akin to that faced by other sectors in terms of the inadequate availability of training infrastructure, standardized training curriculum (especially at the entry level), the absence of quality trainers in sufficient numbers, easier financial access to outcome-linked skills training initiatives, as also a general misplaced notion about the benefits of vocational training. Matters have not been helped by the fact that the Beauty &Wellness domain in India is still largely unorganized and fragmented, with a very limited number of companies in the organized space having a panIndia presence.

What support does the Beauty & Wellness Sector Skill Council expect from NSDC/others to fulfill its mandate or in the area of skill development?

Sector Skill Councils (SSCs) have been formed with the specific purpose of giving industry a greater voice in the skills training process through a larger involvement in not just curriculum development, but also in the assessment and certification mechanisms. As government-backed and industry-led bodies, the expectation is that the SSCs would form the bedrock around which all skills training in their respective spheres would revolve. The pre-eminent role of the SSCs should be recognized by all stakeholders, with the SSCs being given a prominent voice in the proposed National Skills Qualification Committees (NSQC) being contemplated by the government for various sectors. Since the SSCs are incubated with funding support from the NSDC, as Chairperson of the Beauty & Wellness Sector Skill Council, my expectation is that the NSDC would take up this issue more forcefully with the new Government at the Centre and with various state governments. Simultaneously, looking at the sheer multiplicity of government and quasi-government bodies working on skill development related issues and programmes and consequent over-lapping and/or duplication of efforts, we must urgently work towards funneling all skill development related initiatives solely through the SSCs, if we have to successfully achieve the desired objective of skilling Young India effectively and efficiently.

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How can industry leaders of the beauty & wellness sector be aligned to NSDC/SSC ecosystem? Are they investing CSR funds in skill development? If not, what steps may be taken to facilitate this?

As key stakeholders involved in transforming India’s skills landscape, the Beauty & Wellness Sector Skills Council, in partnership with the NSDC and leading Wellness companies, needs to launch an awareness initiative targeting the small and mid-sized organizations on how investing in training makes for sound business sense and holds the key to the Beauty &Wellness sector being able to sustain the year-onyear growth of 18-20% that we have been witnessing over the last four years. As the chief architects involved in developing skilled manpower for the Wellness sector, it is incumbent upon the Beauty & Wellness Sector Skill Council and NSDC to convince funds earmarked for CSR by all stakeholders in industry at large - and not just the limited number of organized players within the Beauty &Wellness domain - to be deployed in skill development, something which is currently not happening on the scale that would make a significant difference.

What could the new Government do to address some of the challenges with respect to skill development in your sector?

Exempting all Vocational Training Academies in Beauty Services, Fitness and Nutrition from the payment of Service Tax in order to make the training more affordable would go a


CONTRIBUTORS

january 2015

AMY DODDS

The Executive editor of Beauty Launchpad, US brings forth through her incisive insights into the salon business in America, along with the the key trends and transformations likely to holds way in 2015.

KIRAN KHALAP

is the author and founder of the very famous, Chlorophyll Brand & Communications Consultancy. Having lend his expertise in the domain for yearss and years now, this time around, the Brand Guru draws from the changing representations of women in advertising and how beauty brands could take a cue.

DAVID G ARENSON

David G Starlight is an international SOUL-COACH who travels the world as a transformational healer and speaker. He is working on a book on self-empowerment, o aand developing journey rretreats to places of sspiritual activation.

VIVIENNE MACKINDER

has built a career as a master stylist, marked by numerous m distictions and achievements. With her hands full as a mentor, numerous editorial shoots, advertising campaigns , apart from ca designing hair collections from time to time, she was till recently the Fashion Director for Intercoiure America-Canada. Finding her connect with the Indian audiences, Mackinder this time gives her forecast for the trends to watch out for in 2015


GLOBAL

NEWS

QUICK UPDATES ON WHAT’S HAPPENING IN THE WORLD OF BEAUTY

MOROCCANOIL® LAUNCHES FIRST-EVER MULTIMEDIA CAMPAIGN: INSPIRED BY WOMEN™

Moroccanoil has launched the brand’s rst-ever multimedia advertising campaign, INSPIRED BY WOMEN™, created to inspire, celebrate and empower women around the world. At the heart of the new platform is a digital short-lm series INSPIRED, helmed by lmmaker Bryce Dallas Howard and Academy Award® and Emmy®winning producers, Radical Media. Joining Moroccanoil on this journey to celebrate the strength in every woman is INSPIRED BY WOMEN™ Ambassador, British supermodel and actress, Rosie Huntington-Whiteley. “With INSPIRED BY WOMEN™, we wanted to take our notion of beautiful transformations to the next level—by empowering women to discover beauty through inspiration,” says Moroccanoil Co-founder, Carmen Tal. “Rosie is a timeless, global beauty who exudes condence, inner strength and a down-to-earth quality that embodies the Moroccanoil aesthetic. We’re delighted to have her join Moroccanoil on our journey to empower all women with self-condence and a fearless drive to pursue their dreams,” adds Tal. The series features the stories of ve extraordinary women driven to make a positive impact in the world, and also explores what it means to lead an inspired life as seen through the eyes of Ambassador Rosie Huntington-Whiteley. Featuring a musical score by Grammy Awardwinning lm composer Lorne Balfe, the series includes the following ve “Inspired” women: Chrissy Beckles, Rebecca Welsh, Jessica O. Matthews, Kavita Shukla and Allyson Ahlstrom.

CINDY CRAWFORD INTRODUCES NEW ANTI-AGING TREATMENT

Supermodel and business woman, Cindy Crawford, continues to grow her anti-aging skincare line, Meaningful Beauty® with the launch of a restorative facial serum, the all-new Ultra Lifting and Filling Treatment. Designed to visibly lift skin and improve the look of ne lines and wrinkles, this luxurious facial treatment combines powerful antioxidants with an exclusive orchid extract from the Emerald Coast of France. Hyaluronic Acid boosts hydration as Vitamin C and Meaningful Beauty’s proprietary encapsulated Melon Extract, visibly combats oxidative damage. The dual-action anti-aging serum also acts as a non-invasive line ller to help temporarily smooth out the look of ne lines and wrinkles and supports natural, healthy collagen and elastin production to help restore the skin’s youthful appearance, both instantly and over time. An added bonus, this treatment helps instantly blur imperfections with a soft-focus glow. “The Ultra Lifting & Filling Treatment takes Meaningful Beauty to a whole new level,” says Cindy Crawford. “It combines two advanced benets: visible lifting and lling of ne lines and wrinkles for your entire face, something we haven’t had in the line before. The results have been remarkable and we know that after one use, the Ultra Lifting and Filling Treatment will become your new favorite product.”

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THE ESTÉE LAUDER COMPANIES TO ACQUIRE GLAMGLOW

The Estée Lauder Companies Inc. has signed an agreement to acquire GLAMGLOW, the Hollywood skin care brand focused on fast-acting treatment masks, designed to deliver stunning, camera-ready results. Terms of the deal haven’t been disclosed, but, the acquisition is expected to close in January 2015. Founded in 2010 by Glenn and Shannon Dellimore, GLAMGLOW is a global multi-award winning, Hollywood-inspired prestige skin care brand, designed for men and women of all ages and all skin types. Originally known as,“Hollywood’s Boutique Secret” for its ubiquity on Hollywood sets, GLAMGLOW, now has a robust presence in global specialtymulti channels, including —Sephora and Douglas, and in select high-end department stores, such as Neiman Marcus, Selfridges, Harvey Nichols, Bloomingdale’s and, starting,January 2015 in Nordstrom too. The current GLAMGLOW line includes, ve easy-to-use, mud-based facial skin mask products, formulated with a patented TEAOXI® leaf-steeping technology, to effectively brighten, hydrate, rene or clear the skin. Each mask is specically designed to address a specic skin care concern. In January 2015, GLAMGLOW will launch a new range of ‘mud to foam’ daily cleansers. The brand will be overseen by John Demsey, The Estée Lauder Companies Group President, responsible for Estée Lauder, M·A·C, Tom Ford, Prescriptives, Bobbi Brown, Bumble and Bumble, Jo Malone London, La Mer, Smashbox, Aramis & Designer Fragrance brands, Le Labo, and RODIN olio lusso.


GLOBAL

MACADAMIA METAMORPHOSIS

What’s in a name? For some companies, a lot! Macadamia Natural Oil recently evolved to Macadamia Professional, and with this new moniker comes a complete rebranding of the entire range, including novel formulations and au courant packaging photographed by Milk Studios. “The change better represents our expanded portfolio, as well as the overall future direction of our company,” explains CEO Vincent Davis. Case in point: Five groundbreaking stylers blend macadamia and argan oils for deep nourishment and gradational control. Come January, the brand will grow again, introducing three items that target every texture, from baby- ne to coiled. An ultramodern website and ad campaign spotlighting the trailblazing “Macadamia Muses”—Camila Morrone, Maria Papathanasiou and Vashtie Kola— round out the effort.

HAIR APPARENT

It was a family reunion—in more ways than one—at the TONI&GUY Creative Release and 19th Annual Photographic Awards weekend in Dallas. The two-day affair kicked off with a VIP White Party to fete the opening of the rst TONI&GUY and TIGI co-branded academy. “What’s happening tonight is revolutionary,” enthused Bruno Mascolo, CEO of TONI&GUY. “It’s really, truly because these two brands have the same DNA.” In addition to Bruno, attendees included Senior Vice President Anthony Mascolo and his wife Pat;

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WHAT EXCITES YOU MOST ABOUT YOUR NEW ROLE?

I get to surround myself with a talented team of experts well informed on both technical and creative levels. Great group chemistry is paramount to developing new philosophies while creating the perfect cocktail for success. My role will also cover various aspects of hair education. I’ll get to learn, develop, nurture and grow. Because no matter how experienced we are, we must always push ourselves. The worlds of fashion, beauty and hair are forever changing, which is thrilling and inspiring. Any advice for stylist newbies? Listen, see, watch, feel and practice, practice, practice. Surround yourself with the best, and settle for nothing less. Find a salon or mentor who can offer great education, then be a team player. You can’t be great at everything. A jack-of-all-trades is a master of nothing, so nd what you love and run with it. Create a signature. Keep skills sharp, and always stay atop trends. Treat clients with respect. Don’t forget to be aware. Blink, and you can miss a decade! In the end, passion always shines through. Which 2015 hair trends have you most jazzed? It’s all about modern glamour. Typically that word conjures images of old-world Hollywood, but these days glamour can be informed by runways, street wear or music. DAMIEN CARNEY Hair is futuristic, smooth and straight, with North American Creative perfectly crafted fringes. Multitextured volume Director, Schwarzkopf and soft, languid curls are also hot. Professional

Founding Director Paul Joseph Marzioli; President Debbie Webster; Creative Director Zak Mascolo and his wife, Fashion Director Caroline Mascolo; and TIGI President Tom Monaghan; as well as many other members of the TONI&GUY and TIGI Artistic Teams. Students from the Dallas academy put on a mini runway show featuring looks they had created, giving credence to the quality of their TONI&GUY education. The next day, Zak presented the New Classics collection, an update to the training materials used in academy classrooms. The fresh compilation includes 11 cuts, four updos and nine colors, incorporating TIGI’s CopyrightColor line—skill sets that were previously kept separate. “So many great students were coming out of our academies wanting to work for us, but they wanted to do cut and color,” revealed Zak. “That was the future for us, so we decided to come up with this total concept.”

As a surprise nale, Bruno, Anthony and Marzioli came onstage to style fantasy looks—an act they used to tour with but haven’t performed together in years. The 19th Annual Photographic Awards capped the festivities, recognizing students and faculty of the TONI&GUY academies nationwide for outstanding work in categories such as cut, color, total look and fantasy. Lindsay Baker, TONI&GUY Regional Education Director in Newport Beach, California, took home the coveted title of Hairdresser of the Year, while Jared Smith, TONI&GUY Regional Technical Director in Dallas, received Colorist of the Year honors. TONI&GUY students were invited to attend the weekend—airfare and accommodations included—for only $100, and nearly 1,600 accepted the opportunity. For more coverage and a complete list of winners, visit beautylaunchpad.com/toniguyawards-winners. —Angie Reiber


INDIA

ZA CELEBRATES THE ART OF MRINALINI CHANDRA

Za, the premium beauty brand, from the House of Shiseido in collaboration with jewelry designer Mrinalini Chandra, presented exclusively designed cases of Za True White Two Way Foundation. Inspired by the beauty of nature and the art forms of India and Japan, Mrinalini handcrafted elegant and exquisite art with Za’s foundation cases as her canvas.Speaking on the collaboration, Salman Bukhari, marketing director, Shiseido India Pvt. Ltd. said, “Shiseido is a patron of art and has a rich history of being a curator of the nest artisans around the world. It is in our DNA to promote a culture of aesthetics and beauty in everything we do. We hope to continue our journey of creation of beauty in India that combines the romanticism of the past and the edginess of the future – we have found our muse in Minalini Chandra, who we believe represents the young talented Za woman”. The proceeds from the sale of these handcrafted limited edition Za cases will be donated towards the revival of Nakkashi art, a cause close to Chandra. Also Za will now available on Nykaa.com, India’s premier e-commerce destination for beauty and wellness. Benjamin Suzuki, Managing Director, Shiseido India Pvt. Ltd. said, “We are delighted to partner with Nykaa.com as our rst step into the e-commerce channel. This partnership further strengthens our business in India by offering Shiseido India Pvt. Ltd. an exclusive beauty ecommerce platform with a premium imagery and a wide distribution network”.

HIMALAYA HERBALS ENTERS GUINNESS BOOK OF WORLD RECORDS

The Himalaya Drug Company, entered the Guinness World Record “for most people receiving a facial simultaneously”. The record was accomplished by completing 286 facials in Mumbai and communicated a strong message on the importance of a healthy skin care routine. As part of the record setting activity 286 students got a complete facial – starting with a cleansing, toning and moisturizing routine which was followed by a Purifying Neem facial, conducted by professional beauty experts from Mumbai. Himalaya’s Pure Skin Facial is an on-going initiative by the brand to engage with teenagers across the country and create awareness on skin care. The record was created using this interactive workshop as a platform where students from various colleges in Mumbai participated. Beauty Expert, Veena Desai, moderated the activity and interacted with the audience explaining the step-by-step facial routine, while also sharing interesting tips on skin care. The record of 286 facials was certied by Guinness Adjudicator, Fortuna Burke. Commenting on this occasion, Rajesh Krishnamurthy, Business Head – Consumer Products Division, The Himalaya Drug Company said, “It is a proud moment for Himalaya to be recognized by Guinness for conducting the maximum number of facials. As a leading face care brand in the country, we believe it’s our responsibility to create awareness for healthy skin and help young girls and boys address common skin problems. The message is clearly about educating on the importance of a good skin care routine. And of course, the Guinness World Record is a great platform to celebrate our leadership position in face cleansing!”

BIO SCULPTURE ORGANISES BLOGGER’S MEET

Bio Sculpture India and The Imperial Salon recently organized a pampering session for media to showcase the extensive and luxurious Biosculpture Nail gels and Nail art rituals available at the Salon at The Imperial, New Delhi. The guests enjoyed an evening with wine and nails sessions, where the technicians pampered their nails with Bio sculpture gel, tailored to suit specic nail types, superlative nail art designs and Bio Sculpture India formidable luxuries spa manicures and pedicures. Bio Sculpture has come to India with its unique Nail Treatment Range, Spa Range and Nail Polishes. Bio Sculpture offers a full nail treatment procedure through its rst standalone Salon at Gurgaon, corporate ofce. The brand aslo has a tie-up with the Oberoi Hotels, Imperial, ITC Maurya, Jean Claude Beguine salons, Six senses Spas, Alaya Spa, Worship Salon.

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BEAUTY EXPERT ISHIKA TANEJA SETS GUINNESS WORLD RECORD FOR FASTEST AIRBRUSH MAKE-UP

International beauty expert and executive director of Alps beauty Clinic, Ishika Taneja, has set a new Guinness World Record in her rst attempt by doing fastest airbrush make-up in just one hour. The beauty expert did the awless airbrush make-up by using three colours on 60 models in 60 minutes. Lucia Sinigagliesi, Guinness World Record ofcial adjudicator veried the accuracy of the record setting attempt and rewarded Ishika Taneja with certicate of Guinness World Records. ofcially being recognised in the Guinness World Record, Ishika celebrated her triumph and accomplishment by dedicating her award to braveheart, Nirbhaya-a victim of 2012 gang-rape incident in the presence of Nirbhaya’s parents. The entire fund raised during the event will go to the Nirbhaya Jyoti Trust. Moreover, 12 scholarships worth Rs 12 lakhs will be endowed to other women victims of Delhi, with 100 per cent job assurance by Bharti Taneja Founder Director of The Alps Group. “It is a rare moment of pride and honor to dedicate this award to the braveheart, Nirbhaya which is a tribute to all the brave hearts & my heart goes out to all the rape victims. Inspite of the various steps taken by the government at all levels, not much has changed in the country. Through this event I want to bring every little possible change in the society. We the people, together, create society and this sensitive issue is not going to die an unnatural death. So, we all should come and pledge to prevent such further incidents from happening,” added Ishika.


RETAIL ROUND UP

HIMALAYA GETS A NEW ADDRESS IN PINK CITY

T

he Himalaya Drug Company has launched its third exclusive store in Jaipur. Located near Hawa Mahal, the store will offer its consumers a complete head-to-heel herbal solution. Inaugurated by Nirmal Nahta, Honorable Mayor, Jaipur, the store is spread over an area of 325 square feet and will cater to all its customers by providing them a one-stop-shop solution with a wide range of 240 herbal healthcare, personal care, baby care and animal health products. Rajesh Kochhar, Regional Sales Manager, The Himalaya Drug Company, said, “Our exclusive retail outlets have created an entity in the minds of our consumers helping them understand the brand and its products. It enables us to communicate our commitment towards scientific herbal healthcare and our mission to make herbal wellness a part of every home.Our third store in Jaipur is

an addition to the existing two outlets in the city. Jaipur has a growing consumer base and we hope to see the new store strengthen our audience.” Himalaya’s products are rooted in Ayurveda but validated through years of modern scientific research. Himalaya is a leading herbal brand in the country, offering an extensive range of topical and internal wellness products. The brand also provides value added services like store advisors who help new customers in choosing the right products to suit their own needs and requirements. Himalaya Herbals, today has 139, exclusive stores across India offering a wide range of herbal products for personal care and complete wellness.

BLOSSOM KOCHCHAR AROMA MAGIC LAUNCHES INDIA’S FIRST GREEN SALON IN JAIPUR AND PUNJAB

B

lossom Kochhar Beauty Products Pvt Ltd (BKBP) launched India’s First Green Salon in Jaipur and in Patiala, Punjab. In the spirit of being the change it wants to see in this world and in the beauty and wellness industry, Blossom Kochhar Aroma Magic has decided to launch environmentally conscious Green Salons in India. Blossom Kochhar Aroma Magic Unisex Green Salon is the first initiative of its kind, that reiterates the organisation’s green mission of being responsible and reducing the stress on the environment.

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The interiors of Blossom Kochhar Aroma Magic Unisex Green Salon are carefully done with white walls, keeping the brand’s ethos of purity in mind. The Salon staff has also been trained extensively to save energy. Along with the energy efficient equipments, the salon also practises ‘smarter’ lightning in creating the right balance of artificial and natural light. Ms. Samantha Kochhar, Managing Director, Blossom Kochhar Group of Companies added, “Conventional salons often use harsh chemicals and other treatments that have proven dangerous for customer’s health and especially for those with chemical sensitivities. The need of the hour is to reduce these chemical hazards and make beauty and hair services natural, healing, eco friendly and yet effective as much as possible. It has been our endeavour to follow these practices in our first green salon in Jaipur”

GROOM INDIA TO LAUNCH A NEW BRAND

G

room India Salon & Spa Pvt Ltd that owns Naturals and Page 3, is all set to launch its new brand ‘Star Cuts’, in order to tap the unorganised neighbourhood salons. Presently the new brand is under trial run in Coimbatore with two stores. Although the company is looking at major expansion in six months of time frame through franchisee route by targeting tier II, III towns across the country. The salons will be largely opened at areas like college, airports, offices and organised super markets. Nevertheless the company eyes on expanding Page 3 also from four to 25 in the next three years, along with launching 100 units of Natural salons in abroad which include countries like Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates in the next three years.

CLEOPATRA LAUNCHES A NEW OUTLET IN LUDHIANA

C

leopatra Spa, Salon & Bridal Lounge, has added another unit to its existing number of outlets present in Chandigarh, Panchkula, Mohali, Patiala, Jalandhar and Delhi. The new unit launched in Ludhiana provides complete makeovers and dermatological solutions. It was inaugurated by Gail D’Suilva, the current Miss India United Continent 2014, who sported winter makeover, especially created by Cleopatra’s Richa Aggarwal. Avant garde trends and looks of 2015 were also displayed at the event.


PHOTOGRAPHY BY ARMANDO SANCHEZ

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ONNA-BUGEISHA

PORTFOLIO

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Drawing on the strengths of the Onna-Bugeisha this collections pays homage to the female warrior icon and takes inspiration from Japanese anime colour and vibrancy. Hair is styled to empower and enhance the feminine strength and colour hones in on the energy and expresses Onna Bugeisha’s true spirit.

HAIR: Marc Antoni Art Team PHOTOGRAPHY: Richard Miles STYLIST: Bernard Conolly MAKE UP: Clare Fletcher


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PORTFOLIO

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PORTFOLIO

Photoshoot Workshop 2014 Hair: the Lorna Evans Photo Shoot Class of 2014 Mentored: Lorna Evans Assisted: Amber White & Kyleen Phillips Photographer: Jason Lau Make-up: Kate Cleary Assisted: Melissa Maier

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Dressed Metal is the result of Lorna Evans Education 3 day photo shoot workshop . The three days workshop was dedicated to teaching stylists the system behind creating a professional shoot without breaking the budget. The 16 students were split into teams of two , each team collaborating on their looks firstly by producing a vision board to present to Lorna, with Lorna overseeing and mentoring she helped them to create unique and glamorous styles – the introduction of the Thredlox™ styling tool was very popular and used in most of the looks to create texture. Each team were also shown how to use 100 per cent human hair wefts supplied by Amazing Hair Australia to exaggerate their looks b eauty l aun chpad | 01.15

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PORTFOLIO

SPOTLIGHT Mark Leeson 2014 British Hairdresser of the Year Collection

Hair: Mark Leeson from Mark Leeson Mansfield & Chesterfield Photographer: Andrew O’Toole Make-up: Claire Read & Denise Rabor Styling: Bernard Connolly

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“My fourth British Hairdresser of the Year nominee collection, Spotlight, marks my 30 year anniversary in the hairdressing industry. I wanted to demonstrate my love of colour plus my ability to create extremely versatile hairdressing. Spotlight pushes creative boundaries and enforces my passion to always fuse incredible colour with every cut. Intricacy, great use of light and shade and perfect colour placement give the ultimate deliverance of a spectacular kaleidoscope in this couture collaboration. Spotlight fuses elements of the catwalk with editorial styling, and aims to result in an ultra glam, super cool, progressive and diverse collection.” Mark Leeson


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CELEBRATING

EVENT/Review

The

Business

Of

GUTTER CREDITS

Hairdressing

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EAST AFTER HAVING CELEBRATED FOUR SUCCESSFUL YEARS OF THE COLOUR TROPHY, L’ORÉAL PROFESSIONNEL HAS UPPED THE ANTE BY RE-CHRISTENING THEIR MEGA HAIRDRESSING EVENT - COLOUR TROPHY - THE INDIAN HAIRDRESSING AWARDS. COLOUR TROPHY HAS BEEN THE BENCHMARK IN HAIRDRESSING, RAISING THE STANDARDS OF CREATIVITY AND INNOVATION WITH EACH PASSING YEAR. WITH THIS YEAR BEING NO EXCEPTION, THE INDIAN HAIRDRESSING AWARDS 2014-15 WITNESSED EXEMPLARY TALENT AND OUTSTANDING CREATIVITY, INSPIRING NEW TRENDS IN THE INDIAN HAIRDRESSING INDUSTRY.

I

n August this year, hairdressers across the country were invited by L’Oréal Professionnel to send in their entries — photographs of the looks created by them, in a category of their choice. The categories included Colour Trophy, Cut & Style, Men’s Image and Young Colourist. “We received more than 1000 entries this year. It is overwhelming to see the number of entries multiplying with each edition of the IHA and the quality keeps getting better and better each time,” said Sussan Verghese, GM Marketing, L’Oréal Professionnel. The live competitions started with the SOUTH as the first destination, followed by the WEST, the EAST and finally concluded in the NORTH. Entries were received from not only the big cities like Bengaluru, Mumbai, New Delhi, Chennai and Kolkata, but also from Ghaziabad, Kochi, Vijayawada, Navsari and Ratnagiri amongst many others. A total of 140 teams from all over India worked hard to recreate their looks on the morning of each of the four events for a panel of judges which included the top names from the beauty and fashion industry. The judging panel included names like, photographers Rohan Shrestha, Jatin Kampani, Somnath Roy and Anushka Menon; hair experts: Simon Koh, Lie Kuang, make-up experts: Stafford Braganza, Bianca Hartkopf and Virginia

The Colour trophy Award:

Winner: Mukesh Kumar Thakur, Head Turners, Guwahati First Runner-Up: S.K.Imran, EyeCatchers salon, Kolkata Second Runner-Up: C. Lalkhumtira, KT Hair Studio, Mizoram The Cut and Style Award:

Winner: Sudipta Dey, Kris Beauty Parlour, Kolkata Runner-Up: C Lallian Mawi, KT Hair Studio, Mizoram The Men’s Image Award:

Winner: Roshan Kumar Lama, Eyecatchers salon, Guwahati Runner-Up: Mahboob Alam, Oxyzen Professionnel Family Salon & Spa, Kolkata The Young Colorist Award:

Winner: Suraj, Hair n Face Academy, Jamshedpur Runner-Up: Asang Lemtur, AN John, Kolkata

WEST The Colour trophy Award:

Winner: Cheryl Fernandes - Mookh Salon & Academy, Mumbai First Runner-Up: Rajan Devrukhkar - Runah Salon, Mumbai Second Runner-Up: Sonal Pardeshi - Kromakay Salon, Mumbai Second Runner-Up: Mohammed Liyakat - Envi Salon And Spa, Mumbai The Cut and Style Award:

Winner: Aniket Jhadav – Mookh Salon & Academy, Mumbai Runner-Up: Subrata Senapati Drama Salon, Mumbai Runner-Up: Ramesh Sharma Enrich Salon, Mumbai The Men’s Image Award:

Winner: Mangesh Suryawanshi Kapil’s Salon, Mumbai Runner-Up: Vikram Shinde - Mookh Salon & Academy, Mumbai

GUTTER CREDITS

The Young Colorist Award:

Winner: Hinal Shah - Splash The Salon, Mumbai Runner-Up: Miit Savla - Enrich Salons, Mumbai Runner-Up: Palomi Amar Shell Bblunt Salon, Mumbai


Holmes; Designers Nikhil Thampi, Rocky Star and Rahul Mishra; Fashion Editors Eva Pavitharan, Aishwarya Subramanyam, Ekta Rajani and Nandini Bhalla; and Michel Claire, Director Professional Development L’Oréal Professionel Products Division. The larger than life evenings in the different cities of the country saw the main event — starting with a ramp walk of each of the teams with their models proudly showing off their looks. Followed by the L’Oréal Professionnel Dream Team (inclusive of Sachin Dakoji, Creative Head, Mane’a Salons, Hyderabad Walter Dorairaj, Celebrity Hairstylist Dhruv Abichandani, Artistic Director, Drama Salon, Mumbai Raman Bhardwaj, A.N John Salons, Kolkata, Akshata Honawar, Creative Director, Runah Salon, Mumbai, Carole Robequin, Senior Manager (Training) & Head Creative, Jean-Claude Biguine, India, handpicked by L’Oréal Professionnel from across the country who are known for their exceptional artistic skill), taking up the centre stage and enthralling the guests with a live hairshow themed — ‘Tribes’. The 20 minute perfectly curated show, displayed some of the most exotic hairdos depicting Tribes as communities who come together with a common purpose. The outfits created by Designer Gavin Miguel had his signature style of detail and sophistication to set the right tone for the showcase. More than 2700 audience members across the 4 regional rounds were entertained with this spectacular show. The night ended with the announcement of the National Finalists. Lending his expert opinion about the awards, Aseem Kaushik, Director, L’Oréal Professional Products Division said, “We are excited to commence the 5th edition of the Indian Hair Dressing Awards. Since the launch of L’Oréal Professionnel in India in 1997, we have worked to professionalise the industry through training and providing them with artistic inspiration. This event is our endeavor to create a national platform to recognize excellence in not only the art but also the business of hairdressing.” After the fantastic performances by the semi-finalists at all the four regional rounds, the Grand Finale is scheduled to be held in Goa in February 2015.

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GUTTER CREDITS

EVENT/Review


NORTH The Colour trophy Award:

Winner: Kamal Lal, Looks Salon, New Delhi First Runner-Up: Robin Massey, Geetanjali, Gurgaon Second Runner-Up: Kandasamy Amali Perera, Looks Salon, New Delhi The Cut and Style Award:

Winner: Gaurav, Looks Salon, New Delhi Runner-Up: Noah Michael Paul, Looks Salon, Delhi The Men’s Image Award:

Winner: Dheeraj Kohli, B Blunt, Delhi Runner-Up: Vinod Kumar, Toni & Guy, Delhi The Young Colorist Award:

Winner: Amir Budhwani, Toni & Guy, Haryana Runner-Up: Mohamed Arif, Salon II, Jalandhar

SOUTH The Colour trophy Award:

Winner: Mohammed Shadab Siddique - Envi Salon & Spa, Hyderabad First Runner-Up: Pramila Lepcha - Page 3, Chennai Second Runner-up: Sam - Mane’s Salon, Vijayawada The Cut and Style Award:

Winner: K Surender Page 3, Chennai First Runner-Up: S Chinna Rao - Mane’a Salon, Hyderabad The Men’s Image Award:

Winner: P Vinayagam - Naturals Salon & Spa, Chennai First Runner-Up: Rohith Kumar - B Blunt, Bangalore

GUTTER CREDITS

The Young Colorist Award:

Winner: Sumitra Subba - Lime Lite Salon & Spa, Chennai First Runner-Up: Harsha Vardhan - Enrich Salon, Bangalore


EVENT/Review

We are excited to commence the 5th edition of the Indian Hair Dressing Awards. Since the launch of L’Oréal Professionnel in India in 1997, we have worked to professionalise the industry through training and providing them with artistic inspiration.”

Recognising the art and business in hairdressing...

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GUTTER CREDITS

— Aseem Kaushik, Director, L’Oréal Professional Products Division


GUTTER CREDITS


Q A

HAIR /Conversations

BOYZ I 2I MEN VOLUME 01, 2014

 A collection of men’s hair styling collections by the best in the world  Over 100 pages of mind blowing styles  Salon Consumer friendly looks  Product Guide & More

BOOK YOUR COPY

! ! ! ! W O N WORTH 1500 `

BOYZ I 2I MEN STYLING AT IT’S BEST

VOLUME 01, 2014

&

WITH

KAKOLI Sen Gupta,

answers some pertinent queries in her column on education.

SHE IS THE DRIVING FORCE BEHIND THE K’ HAIR & BEAUTY SALON, AN ACCOMPLISHED, CREATIVE PROFESSIONAL IN THE WORLD OF HAIRSTYLING AND MAKEUP, AN EDUCATOR, AN ENTREPRENEUR AND A LEADING LIGHT IN THE PROFESSIONAL SALON INDUSTRY BASED OUT OF KOLKATA. KAKOLI HER OWN EDUCATION HAS BEEN A GOOD MIX OF INDIAN AND INTERNATIONAL INSTITUTES - HABIB, DIMPLE’S, VIDAL SASSON (LONDON), MAKEUP ACADEMY (LONDON) AND A LICENTIATESHIP-HAIRDRESSING FROM CITY & GUILD U.K. Why one should enter this profession?

BY BEAUTÉ ESPACE MEDIA

For booking call: 011 - 41324044 / 45 or mail: info@beauteespace.net

Well, firstly because in today’s India it is definitelya promising career option in life. People who want to become a hairdresser, often it is noticed, that they love working with hair who, as children, spent hours brushing, combing, braiding and generally playing with the hair of any long-haired relative who would sit still long enough. They have the “calling” to be hairdressers. They have had lots of practice with their

own hair, or with friends’ hair, and probably know a hairdresser who is a friend or family member. For these individuals, hairdressing is a job they are familiar with and feel comfortable pursuing. Whilst for some other people hairdressing is a way to gain notoriety. They want to be on the front lines of the trendsetters, and see hairdressing as a way to make a name for themselves in their communities. These people enjoy being the one who others consider the expert on matters of style and beauty.

Where should one start?

Regardless of what brings them to consider a career in hairdressing, every candidate will need training. The basics- theory and practice are both equally important and should be learnt at the highest level. They must start their trainings in renowned academies where practical hands on trainings are very thoroughly imparted.      

How does one assess the institute ? One must find out whether the syllabus has well rounded exciting inputs that covers all areas be they haircuts, colouring techniques and/or aesthetician services. Hands on trainings both on live models and mannequins are of course a must. Further there should be scope for regular training support for upgradations. Annual trainings are also available... What are the things to watch out for? The classroom arrangements, the availability of tools and equipments mentioned in the training programme; the number of students in a batch; the details and the syllabus given to the students i.e whether the quality of training is at par with the international standards and also whether the qualifications are of international or national recognitions. Should one enroll in an overall beauty course for hair, makeup and skincare or start with a specialisation itself and evolve in it? As far as the bascis are concerned one can start with cosmetology course that covers everything about hair and beauty. But I always feel that at some point one has to choose a specialised field as in my case I have chosen hairdressing and make up artistry because I realised my passion and understanding for hair and makeup is more than other subjects. You could write to Kakoli and ask your own questions at kakoli.launchpad@ gmail.com


HAIR /Preview

DE

THIS MONTH’S SMARTEST HAIR ESSENTIALS

Moroccanoil® ROOT BOOST AND VOLUMIZING MOUSSE claims to re-create and

transform hairstyles with ease of use of the products. Moroccanoil Root Boost works for every hair type and texture, including straight, fine, or curly. This volumizing spray thickens strands at the roots to provide a long-lasting, full-bodied lift to every style. While the Volumizing Mousse transforms limp, lifeless locks into full-bodied, natural-looking styles with lift and movement that lasts. Specially designed for fine to medium textured hair, the mousse gives a boost of body, leaving hair soft, shiny and manageable. MRP: Price on request .

Rusk DEEPSHINE® OIL: ADVANCED MARINE THERAPY products

are enriched with marine nutrients and pure argan oil to help improve hair’s condition and impart brilliant shine. Protects colour from fading and provides protection against damage caused by chemicals, thermal styling and environmental factors. The range comprise of Volumizing Shampoo and Conditioner, Moisturizing Shampoo and Conditioner, Protective oil Treatment and a Finishing. MRP: Shampoo & Conditioner –250ml MRP: `1475, Protective Oil Treatment – 118 ml MRP: `2475 and Finishing Hairspray – 300g MRP: `2475.

Garnier Colour Naturals VERY BERRY BURGUNDY COLLECTION is

an easy to apply non drip cream formula enriched with natural olive oil, which nourishes your hair while you colour. It also gives superior long lasting colour along with 100% grey coverage, leaving your hair soft and silky. The Collection gives you 3 enticing shades to choose from, Burgundy Classic, Burgundy Crush and Burgundy Celebration, specially created to suit the Indian skin tone. MRP: ` 160 per pack.

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Livon MOROCCAN SILK SERUM

enriched with Morocco’s Argan Oil detangles hair and prevents its breakage to provide smooth, silky and free flowing hair. With its fine balance of conditioning agents, the product has been made suitable for Indian hair. In addition the serum also comprise of UV filter, Vitamin E, Japanese conditioning agent along with fine fragrance. MRP: `259 for 59 ml.


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HAIR /Salon of the moth

Photos of co-owner Jon Reyman’s work adorn the walls.

Hollywood glamour meets modern sophistication at Spoke & Weal.

Live Well

AT SPOKE & WEAL, BEAUTY COMES FULL CIRCLE. —AMY DODDS

L

ocated in Los Angeles’ trendy Beverly Grove area, the new Aveda Lifestyle salon Spoke & Weal, co-owned by Jon Reyman and Christine Thompson, boasts an industrial, open-concept feel that is simultaneously warm and inviting. Nine tenets guide everything in the salon—from the way guests are taken care of to how stylists treat themselves (see sidebar). Grooved, natural wood floors draw the eyes back to stations decorated with miniature succulent atria and topped off with illuminated Hollywood-style vanity mirrors. Walls are decorated with photos illustrating Reyman’s editorial and runway work, and styling tools are suspended from the ceiling on retractable cords. Each of the salon’s 20 stations is mounted on wheels, allowing them to be easily moved for monthly in-house education. But most of the time, the chairs are filled with clients, and Reyman is committed to growing each of his stylists’ books. “It’s all about compression,” he says, explaining how he cuts hair every 15 minutes. “That doesn’t mean that the client is only in here for 15 minutes,” Reyman clarifies. Rather, it means that he’s timeefficient. For example, he cuts hair dry, meaning that the client has already received her ritual massage and blowout before she even gets her tresses trimmed. “If I cut hair wet, then I’d have to cut it again when it’s dry—so much more inefficient,” he smiles. So as a stylist’s book grows, rather than working more, she actually works less—she takes on more assistants, which allows her to focus on cutting or coloring, instead of shampooing or finishing. “We’re committed to making people work better, feel better and look better,” Reyman says. We couldn’t agree more.

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Details, Details Square feet: 2,300 Number of Stations: 20 Locations: 2—Los Angeles and San Francisco; a third location is being scouted in NYC Special Perks: All clients receive Aveda rituals— those receiving cutting services get a neck massage, while color clients receive a complimentary makeup retouch What’s in a Name: Spoke— each of the bars or wire rods connecting the center of a wheel to its outer edge; Weal—the welfare of the community; wellbeing, prosperity or happiness

The shampoo area is inviting and relaxing.

The 9 Rules of

Spoke & Weal

Ü Beauty comes from within; feeling good is supported by personal care Ü We use natural, responsibly sourced products derived from plant and flower essences Ü Investment in high-quality services and hair care products is worthwhile Ü The individual good is essential to the good of the community Ü Trend informs us—it doesn’t define us! Ü Education is our foundation Ü Simplicity is best Ü Good hair makes us smile Ü We are part of something greater

SPOKE & WEAL

8211 W. Third Street Los Angeles, CA 90048 spokeandweal.com facebook.com/spokeandweal


HAIR /Spotlight

MATRIX India launches its first ever THE CAPTIVATING COLLECTION FEATURES MATRIX’S COLOUR AMBASSADOR DRASHTI DHAMI. THE THREE INTERESTING HAIR DO’S ARE DESIGNED USING HAIR COLOURS THAT CAN BE WORN BY EVERY MODERN INDIAN BRIDE. NOW, ALL BRIDES CAN ‘COLOR WITH CONFIDENCE’ WITH MATRIX SOCOLOR! 46

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bridal collection MATRIX India has launched their first Bridal Collection, showcasing the many avatars of the modern Indian bride. The collection celebrates the allure of the Indian bride – capturing her confidence and beauty. This collection is an extension of SoColor’s ‘Color with Confidence’ campaign. The wedding season is the time when Indian women want to look their best. The pre-festivities along with the D-Day demand a new head turning look and style. The three stunning looks of the collection named as Caramel Chignon, Mocha Sidesweep and Mahogany Twist have been designed and created using shades from MATRIX’s flagship Hair Color brand -SoColor. Each look in the collection has been created using a distinctly different colour and styling technique, enabling a salon professional to give a glamorous yet wearable look to her client. Drashti Dhami, brand ambassador for SoColor, along with top models Diva and Maria, illustrate these gorgeous looks that can be created for the various occasions during the wedding celebrations. Highlighting the need for the collection, Monalisa Dowerah, Marketing Manager - MATRIX India, says, “We are proud to present MATRIX India’s first ever BRIDAL COLLECTION with Drashti Dhami. The Indian bride deserves to look her best in the run up to and during her wedding day, and exude confidence and style! This collection will now give her options to wear her hair in colours and trend setting styles that would make her look fabulous and feel her confident best.” The MATRIX team involved in putting the hair look together includes Melroy Dickson, Pooja Singh and Faiyaz Shaikh from the Technical team and Caroline Lannuzel and Priya Kasthurirangan from the Artistic team. The ensembles have been put together by stylist Priyanka Kapadia. (Outfit Courtsey – Sonaakshi Raaj for Drashti Dhami, Raakesh Agarvwal for Maria and Arpita Mehta for Diva) Make up by Tanuja Dabir.


The Caramel Chignon look, featuring Drashti Dhami, is a modern take on the classical updo that is worn by the bride for the Wedding ceremony. The Caramel Chignon has been created using Light Master and SoColor 6.35 (warm dark blonde)

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HAIR /Spotlight The Mocha Sidesweep worn by Maria is the MATRIX interpretation of the messy bun, and can be worn for the Cocktail/ Sangeet ceremony. The Mocha Sidesweep has been created by using SoColor 12.1 + SoColor 7.5 (chocolate medium blonde)

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The Mahogany Twist look, showcased by Diva, can be worn for a fun event such as the Henna ceremony. The Mahogany Twist has been created using MATRIX Light Master andSoColor12.5 (chocolate super light blonde / high-lift 12 series)

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HAIR /Solutions

SPOT

CATERING TO INDIVIDUAL

ON

HAIR&SCALP SOLUTIONS 50

b ea u ty la u n ch p a d | 0 1 .15

HAIR REQUIREMENTS, L’ORÉAL PROFESSIONEL ANSWERS IT ALL WITH A LINE OF HIGH PERFORMANCE PRODUCTS AND SERVICES — SÉRIE EXPERT.


S

érie Expert’s exclusive home care programmes and d insalon treatments are based ased on the innovative molecular cular precision technology that hat targets each layer of thee hair fiber — the surface, e, the cuticle and the cortex. With a range for every ery hair type, your hair getss the extra attention it needs to be transformed, while looking beautiful and healthy ealthy for longer. You can experience all this technical know-how and expertise through exclusive in-salon hair-care treatments that target the specific hair and scalp concerns. Your L’Oreal Professionnel hairdresser will take you through a complete personalised journey right from diagnosis treatment, finishing and home-care recommendations to leaving your hair transformed and you feeling delighted.

SérieExpert’s assortment of scalp treatments:

Specialised treatments to free your scalp of whatever be your concern: • Get Freedom from dandruff with the “Anti dandruff dose” Ý Star Product used in the treatment—Clear Dose: Enriched with glycolic acid + ZnPt, it deeply treats dandruff and prevents it from reappearing, leaving the scalp clear and fresh. • Calm a sensitive scalp with The “Sensi Calm Treatment” Ý Star Product used in the treatment— Inner Spa: The action of glycerine softens and moisturizes irritated scalp leaving a soothing sensation. • Fight hair loss with the “Anti hair loss treatment” Ý Star Product used in the treatment—Aminexil Advanced: This combines aminexil and omega 6 to provide stimulating effect so that there is stronger and well anchored hair growth *Clinical tests • Cleanse & refresh that oily scalp through the “Pure Balance Treatment” Ý Star Product used in the treatment: Inner Spa – The Vitamin E acetate refreshes the scalp through anti-oxidation action leaving it deeply cleansed.

Get that perfect hair you wanted through specialised hair treatments for any type of concern:

• Repair & transform dry, damaged hair with the new “LipidiumVapoReconstuction” Ý Star Products used in the treatment—Primer Repair: Empowered with highly concentrated lipids, the hair is transformed with uniform surface reconstruction from roots to end Ý Power Repair Lipidium– Reinforces the intercellular cement and nourishes the hair leaving it instantly detangled and shiny • Add radiance to your coloured hair with the “Radiant Color Treatment” Ý Star Products used in the treatment—Powerdosecolor: This in-salon post colour treatment helps to nourish the hair and protect the colour leaving your hair radiant • Tame that unruly, frizzy hair with the “Unlimited Smoothing Treatment” Ý Star product used in the treatment— Lissceutic: This smoothing treatment infused with Oil Smooth Complex containing Linen Oil has a dual action of protection and discipline thus perfectly smoothing the most unmanageable frizzy hair Série Expert also includes a host of home care products targeted towards hair and scalp concerns. So during your next salon appointment, make sure you consult with the hair expert and avail the bespoke treatment for your hair and scalp. Série expert’s in-salon treatments are available exclusively at all L’Oréal Professionnel salons.

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COVER FEATURE

The

TREND

Makers Richa Chadda

rocks the 2015 trends created by ace stylist Asha Hariharan.

The Warrior Princess

Trust Richa to channel the ďƒžerce warrior princess look with elan. The strong textured updo is bold and beautiful.. just like her. Black and gold embellished gown by Payal Singhal; Jewellery by Aquamarine

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COVER FEATURE

Summer Queen

Spring/Summer 2015 is the time to step into a garden of styles. With voluminous waves and powder hues, she adds a whiff of freshness to this look. Shoulder cut dress by Turquoise and Gold; Jewellery by Aquamarine

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GUTTER CREDITS

Structure this!

Semi-androgynous style is going to be big in 2015 - be it fashion, make-up or hair. Richa pulls off this semi-androgynous look with a dash of effortless femininity.

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COVER FEATURE

Behind

The Scene..

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Richa Chadda

The

by

Asha Hariharan

Power

Androgyny of

Asha Hariharan, Owner, Beyond the Fringe salons and, Head, Asha Hariharan Academy, visualised looks that have ruled international catwalks with a contemporary Indian twist. And Richa Chadda was the perfect model to pull off these avant garde looks.

Revealed!

Warrior Princess:

The strong updo is an indication of the sense of power women feel

when they are dressed to kill. The black and gold gown and statement jewellery complements the sleekness of the hairdo. Asha used a combination of extra volume and texture to enhance the beauty of the high bun. With make-up she has highlighted the strong points of Richa’s features. The smoky eyes with a dash of glitter and long clumped lashes and bold dened lips are just what red carpet dreams are made of.

Summer Queen:

Asha channelled the Spring/Summer ’15 top trends to give Richa a awless radiant look. Hair is bouncy and wavy with volume that’s just about right for a day look, without being OTT. The mane is kept shiny and fuller and you imagine it gleaming under the sun on a beach. The powder hues on her eyes are juxtaposed with a muted pink for the lips. Asha maintained the edginess of Richa’s personality with long lashes and blue nails. A summery short dress completes the look beautifully.

Structure This:

Asha carefully created a structure hairdo for Richa that added to the overall semi-androgynous look. The crown area aunts sleek volume that is structured to create a coif around her face. The straight length has movement, which is used to balance the severe look of the crown. The make-up is kept glossy and minimal. Metal accessories offset the style of the printed crop top and skirt with sheer drape make the look impactful and impressive. International catwalks have showcased the best of hair and makeup trends for 2015. The looks we have recreated here take a cue from these top trends but are executed to show Indian contemporary styles and a creative air, and above all wearable fashion.

MEET THE TEAM

Model: Richa Chadda

Photography: Gaurav Sawn

Make-Up & Hair: Asha Hariharan

Styling: KshiƟj Kankaria

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HAIR /Focus

EMBRACE HOLLYWOOD

Hair Care

UNRAVEL THE SECRET TO PAPARAZZI READY HAIR WITH L’ORÉAL PROFESSIONNEL’S ABSOLUT REPAIR LIPIDIUM.

T

he challenges of being a celebrity movie star are felt not only in the rigors of delivering that perfect shot but the difficulties of carrying that perfect look day after day, year after year. The tug and pull of constant blow dries, touch-up’s and chemical treatments can make maintaining healthy hair a real nightmare. In comes—LÓreál Professionnel’s Abslou Rapair Lipidium, that will now be a talisman for all hair woes.

CELEB STAMP

Lending her approval on the same, Kirsten Dunst, L’Oréal Professionnel’s spokesperson says, “Absolut Repair Lipidium is an in-salon treatment that repairs your hair instantly. Being an actress I want this kind of haircare because I want luxurious hair after it’s been bleached and blow dried. And this is the range of product that fixes it all.” Inspired by the latest in skincare, this new revolutionary line of reconstructive care is equipped to manage damaged hair. Just like the skin, the hair fibre is composed of different lipid layers which provide durable protection. The range is powered with Lipidium Complex, a unique technology, to target each zone of the hair fibre according to its degree of damage, in turn making your hair silky smooth. The Lipidium Complex is a triple action reconstructing amalgamation that helps replenish the lost lipids and reconstruct the hair from within. It is an essential shield containing phytokeratin and ceramides, and lactic acidto compensate for a lack of intercellular ‘cement’ and to restore the central structure of the hair.

THE STAR POWER OF LIPIDS!

The star treatment used in the service, the Primer Rapair Lipidium is a dose that is highly concentrated in lipids, and is effective from the very first application leaving the hair uniformly restored, while instantly transforming from the very roots to the ends. The in-salon Lipidium Reconstruction Service uses the primer repair lipidium in a unique new gesture that helps erase all hair damage in just 40 mins*. Personalised to your hair type and level of damage, the L’Oréal Professionnel hairstylists have the expertise to perform advanced layering treatments that can repair the hair fibre entirely. through this in-salon reconstruction service. Extending the Absolut Repair Lipidium experience at home, L’Oréal Professionnel also has on offer its range of Absolut Repair home care products. So make way to flaunt the Hollywood glamour in your hair. * Instrumental tests done with the in-salon routine.

Damages=brushing, ironing, bleaching.

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TM


HAIR R /Focus

What’s in store for 2015?

TIGI let’s out the SECRET IT IS NO SURPRISE THAT HAIR TRENDS FOR 2014 WERE AS COVETABLE AS EVER. FROM SPORTSMEN TO CELEBRITIES, EVERYONE DARED TO BE DIFFERENT! LOOKS LIKE THE TREND OF BEING CHIC AND MINIMALIST WILL CONTINUE IN 2015. AFTER AN EDGY, MESSY AND GRUNGE 2014, 2015 WILL SEE SLEEK, CLASSIC LOOKS AND SUBTLE TAKES THAT ARE BOLDER AND DARING. TO SPICE UP YOUR LOOK AND STAY IN VOGUE, TIGI PRESENTS THE 2015 HAIR TREND REPORT.

Haircuts | Keep it SHORT

2015 hair trends begin with a parade of stylish short haircuts, bolder and sexier. Be it curly, wavy or straight hair, a lot of casual, low maintenance and easily manageable hairstyles will trend. Short and midlength hair will overshadow long and luscious locks. Easy maintenance is the keyword for this season. TIGI Recommends: Style your hair with waxes and gels for a more classic and polished look A quick look at HEAD TURNERS for HER and HIM in 2015:

Pour Femme: What?BOBS

‘The Classic Bob’ will never go out of style. With so many variations to wear the look, a bob canflatter anyone. The Classic Bob looks great on women of all ages. This 1920s-inspired Bob is a definite showstopper. The dramatically blunt bangs bring attention to the eyes and the slight chin curl enhancesthe cheek bones. TIGI Recommends: Bed HeadSmall Talk (Thickifier, Energizer & Stylizer) andBed Head Headrush spray

What?LOBS, The Long Bob Wh

‘The Long Bob’ remains one of the most sought-after hairstyles for 2015. Neithertoo sou short, sh ho nor too long, this cut is blunt and uniform without layers. The Lobis a great u nif transitional hairstyle - short to long hair or tran vice versa, the choice is yours! TIGI Recommends: S Factor Smoothing TIG LusterizerLeave-in Conditioner Lus

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What? PIXIE CUTS

Classy and sophisticated,‘Pixie Cuts’are the perfect way to stand out in a crowd. Not all Pixies are created equal; some are divinely feminine, while others are extremely edgy or messy. TIGI Recommends: Bed Head Totally Baked VolumizingFoam & Bed Head Hard to Get Paste


Colour:

The newest look in hair colour for 2015 is an expansion of popular trends from 1990’s. Basic and subtle hues of colourare predicted to be in vogue. Honey highlights, Ombré and all over deeper colours will dominate the trend.A lot of stunning warm to deeper browns and warm mocha to deep ebony are emerging as the colours of the season to compliment Indian skin and eye tone. TIGI Recommends: S Factor True Lastingg Colour Hair Oil

SStyling

B Braids are ‘in’ this season, right from rope braids to knot braids or gothic braids to just braids at the hairline (leaving rest of the hair open). Loose br braids with a few hair strands left to contour the face will also be popular br along with side swept braids with some accessories. al TIGI Recommends: Bed Head Totally Baked volumizing foam &Bed Head T Superstar Queen For A Day spray Su Ponytails continue to be the most popular pulled up styles for both casual P and formal occasions. The versatility of Ponytails will give you a chance an to create both simple and sophisticated looks - fromclassic gelled sleek low ponies with side or mid-parted hair to a messy pony oran absolutely lo effortlessly styled pony. Ponies will become an integral style statement for the th h runway. TIGI Recommends:Bed Head Totally Baked (Volumizer) &S Factor T Vivacious Hair Spray (Post styling spray) V

Pour Homme

2015 will witness timeless, dynamic and the most sought after, versatile looks for men. A lot of sleek, polished gelled hair, with strong partings will be seen. Men will sport short crops as compared to mid-length or long hair last season, creating a striking overall impression. The trend of facial hair will continue this season - be it a stubble, moustache or full beard. TIGI Recommends:B For Men Power Play Firm Finish Gel (for a glossy wet look) orB ForMen Matte SeparationWax (for anon-glossy look)

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HAIR /Trendspotting

HEAD TURNERS launches season’s most fascinating looks THE TREND COLLECTION WINTER 2014 BY HEADTURNERS SALON IS THE SEASON’S FORECAST FOR DIFFERENT HAIRCUT, COLOUR, STYLING AND BRIDAL LOOKS AT PAR WITH THE INTERNATIONAL STANDARDS.

(More in February 2015 Issue)

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GUTTER CREDITS

S

eason’s most awaited International Hair Show by the premier hair salon chain of the East Head Turners was a resounding success with the footprints of the international celebrity hairstylist Amy Plowman in the city of joy. The one-ofits-kind show by Head Turners saw the launch of their latest hair collection ‘TREND COLLECTION WINTER 2014’ which was a spectacular forecast of different haircut, colour and styling along with most fascinating bridal looks. The concept, inimitable in its rendition, offered the fashion lovers the most fascinating looks for the current winter and bridal season to catch up with the international style of hairdressing. The collection has been carefully and precisely devised under the guidance and workshops by Hair Stylist Amy Plowman to the Head Turners professionals. The group of models conveyed eight different hair looks and four different bridal looks from the collections: • Reshape Collection (four hair looks) delivered the mode of makeover with haircut and hair colour. • Texture Collection (two hair looks) transported different shades of texture colour which enhanced the beauty of hair. • Glam Look (two hair looks) expressed the glamour of a youngster with bold make up. • Bridal Look (four hair looks) conveyed four different shades of wedding that included Sangeet, Cocktail Party, Reception and Bridal Look. Pankaj Killa, CEO and founder of Head Turners said, “Head Turners is acknowledged as the most happening salon chain of the Eastern India and is the trendsetter for its innovation in service formats. Now our aim is to earn a different image through our unique creations and motivate our discerning customers to a more trend setting world of international fashion.” Also during the occasion, Head Turners announced the launch of an Academy in Kolkata which is in association with WELLA INTERNATIONAL which is the first such academy in India. This Academy is one of the best Academies of the world where the international format of Hairdressing shall be imparted with cut methodologies from Vidal Sassoon Academy Paris. The Academy will train students on hair, beauty and make up to turn them into highly qualified professionals with adequate technical expertise. The academy promises to provide Free Courses to under privileged children from NGOs and shall also provide them with employment opportunities to meet the social responsibilities and a contribution towards the society.


GUTTER CREDITS

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HAIR /Spotlight

Setting up the

TREND WELLA PROFESSIONAL’S INTERNATIONAL TREND VISION AWARDS 2014 HELD IN MONACO PROVED TO BE A PLATFORM FOR HAIRDRESSING ENTHUSIASTS WORLDWIDE.

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2014

Wella Professionals International Trend Vision Awards in Monaco witnessed 86 finalists representing 39 countries who were given the opportunity to compete globally, having won their national Trend Vision heats. The finalists were competing in the Colour and Young Talent categories with their looks inspired by the 2014 Trend Vision trends, Urban Native and Borderline Beauty. As remuneration the winners received a feature article in top hairdressing magazine Estetica as well as a trip to the 2015 ITVA final. These finalists were judged by an esteemed panel consisting of the Wella Professionals Global Creative Directors – Josh Wood for Color and Eugene Souleiman for Styling along with media representatives and


international top stylists. This year also showcased the launch of Wella’s interactive digital event. Hairdressing fans worldwide were given the unique opportunity to watch the competition live and come together to show their support by voting for their favourite competitor in each category for the People’s Choice award. Salon owners could also stream the show live in their salons to inspire clients and join in the grand celebration of creativity and colour. Further adding to this digital experience Eugene Souleiman, Wella Professionals creative director quoted, “The unique interactive digital event enables you to control what you want to see; choosing different camera angles and delving into the backstage world for a complete 360 degree view, discovering the trends and inspiration behind the looks created.”

THE INTERACTIVE 2015 TREND VISION REVEAL

Following the success of Trend Vision 2014 online event and to continue the celebration of creativity and craftsmanship, Wella unveiled the new 2015 Trend Vision trends in an interactive digital experience .This enabled viewers to get a sneak peek into the Haute Couture Spring/Summer 2015 collection, created by Akin Konizi, HOB International Creative Director and triple winner of Hairdressers Journal British Hairdresser of the Year Award. At this event it was also revealed that the Haute Couture Autumn/Winter 2015 collection that will be created by Cyril Brune, a top international stylist from France and the first ever ITVA Young Talent winner who has gone on to present shows all over the world.

Young Talent Award Winners Platinum: Nestor Sanchez Gomez, HOB Salons, UNITED KINGDOM Gold: Lenka Walderová, New You, CZECH REPUBLIC Silver: Olga Istrati, Bagira, MOLDOVA Bronze: Scott Condon, Rokk Ebony, AUSTRALIA People’s Choice: Alexandru Gherase, Artist Academy, ROMANIA

Color Award Winners Platinum: Chia - Jung (Celine) Lin, Una Hair Salon, TAIWAN Gold: Lyndal Salmon, Biba, AUSTRALIA Silver: Nattapat Suppala, OAZIS Salon, THAILAND Bronze: Chinney Yeap, Dharma, NEW ZEALAND People’s Choice: Seraphina Foo Fang Hsia, JasonSally Hairdressers, SINGAPORE

Jury: Young Talent Eugene Souleiman – Wella Professionals Global Creative Director Care & Styling Dmitry Vinokurov – Wella Professionals Global Creative Artist (Russia) Markus Herrmann – Wella Professionals Top Artist (Germany) Seanae Park (Kris) – JUNO Beauty Academy Director (Korea) Marta Sotillo – media representative from Yo Donna (Spain)

Color Josh Wood – Wella Professionals Global Creative Director Color Hester Wernert-Rijn – Wella Professionals Global Creative Artist (Netherlands) Lucian Butsuioc – Wella Professionals Top Artist (Romania) Alexandra Matiz – Wella Professionals Top Artist (North America) Deise Garcia – media representative from Cabelos & Cia (Brazil) b eauty l aun chpad | 01.15

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HAIR /Leading

LEADING LADIES Inspiration: Hollywood portraits from the 1930s and ’40s served as sizzling inspiration for this classic collection styled by Dottie Salamone of Chicago’s Village Cutting Room. Go-To Products:

KMS California FreeShape Hot Flex Spray, KMS California HairStay Dry Xtreme Hairspray, Neuma neuSmooth Illuminating Mist, Neuma Styling Clay Tress Process: One-inch hair chunks were spiraled into pin curls, then combed out with a Denman brush. “I wrapped larger sections around my wrist to fashion fat waves,” reveals Salamone. Strays were tamed around the hairline.

Tress Process: Starting at the bottom, hair was

LEADING LADIES: STYLING: DOTTIE SALAMONE; MAKEUP: MEGG CLEMENT; PHOTOGRAPHY: MICHELLE KAFFKO

curled in one-inch sections to infuse volume. Once cooled and backcombed at the base, it got swept into a deep side part. Bobby pins secured strands behind both ears.

Tress Process: Locks were first parted in pie-shaped wedges,

then each was spiraled into a single coil. “I alternated directions white curling, then brushed the set out smooth,” Salamone explains. Sleek on top with cascading large waves, it’s the perfect coif to pair with a hat.


The

Biggest

2014 Revealed!

Of

L’OCCITANE LOTUS HERBALS COLORBAR DERMALOGICA BOTTEGA DI LUNGAVITA THE BODYSHOP HIMALAYA NATIO NIVEA SHAHNAZ HUSSAIN

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ANNIVERSARY SPECIAL 2015

L’OCCITANE The year 2014

2014 has been an exciting year for us, as we saw the opening of our new stores, expansions of existing open stores store and some great talent joining our team. Our newest new store in Bangalore at UB City has rapidly become one of our best performing stores. Finally the beco year ended with our 5th Anniversary celebrations at the French Embassy. The year has been an important one, one where our main stores recorded strong growth on the second part of the year with good trends starting after the general elections in April. sta

In Innovations, in terms of th products, technology or the p packaging etc.

Gilles Moutounet,

L’OCCITANE’s Country Head

O of the key USP of our brand is our new One product launches, last year we launched more p than th 70 new products, each with its unique ecofriendly packaging designed by Olivier Baussaun, fr the t founder of our brand. Our Skincare range witnessed the launch of —The Divine Youth w Oil which, helps fight visible signs of aging and is a great h addition to our o award winning Divine anti-aging range. Within fragrances, we added 2 new fragrances — a ‘his’ and ‘hers’ in our premium fragrance range — La Collection de Grasse. The hers fragrance — Neroli EDT is already a favorite with editors and celebrities. Finally, our Holiday collection, Arlesienne, is an ode to the women of Arles and the packaging is derived from the beautiful attire of these women.

New consumer insight noticed

We have seen many new customers visiting our stores this year besides our regular and faithful customers. It seems, the Indian customers are more and more receptive to our brand and its core values. They do appreciate natural products and seem to understand how quality for skin products is important and make a real difference.

Looking forward, the year 2015

Our new launches will continue to focus on true stories and natural ingredients. The year will witness an exciting skincare innovation and launch.

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Anniversary INNOVATIONS LOTUS HERBALS The year 2014

Due to the economic turbulence, 2014 was full of ups and downs for the industry. First half of the year was not so good as hype of the general elections was at its peak. Post May’14 a new government has been formed with a clear mandate, which we expect would guarantee stable policy environment in the long run. Events like, fall of crude oil prices has given some relief for the industry and “Make in India” campaign of the Govt. has brought a lot of positive sentiments amongst business circles. However, the business environment is still volatile and will take some time to be back on track.

Innovations, in terms of the products, technology or packaging etc.

At Lotus, we firmly believe to focus keenly on consumer insights and deliver best solutions to the consumers. We continued our efforts in 2014 and launched—Safe Sun Moisturizing Sunscreen Lotion and Safe Sun Body Lotions, catering to those consumers, who need good moisturizing benefits with avant grade sun protection. We also launched, WHITEGLOW Deep moisturizing Crème. In our make-up range, we have launched two exciting ranges, one of them is ColorKick, which is purely youth-centric and helps us serve a new segment.

New consumer insight noticed d

The Indian cosmetic and skin care market is in an evolving phase. Consumers are no more averse to trying out new things, rather they lookk for something innovative and useful. Price is no more a big concern for consumers in metros. People are willing to pay a premium, if they find d a good product which satiates their demand, , people are laddering up the value chain, so are the brands.

Looking forward, the year 2015

A lot depends on the market environment. Lotus is ready with a lot of new innovations in multiple areas but plan of action will be decided based on the signals given by the market.

Nitin Passi, Director Lotus Herbals India

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Anniversary INNOVATIONS COLORBAR The year 2014

As we look back at 2014, we are pleased to call it a good year for Colorbar! Colorbar has successfully launched more than 50 SKUs in the past year. We opened doors to more customers by launching our exclusive stores, one of them at Delhi’s premium high street location, Khan Market, thereby, increasing our retail footprint across India. We uphold ourselves in being innovators across categories and this year, we have launched great innovation in nail and lip categories. We also won the prestigious, Elle Beauty Award. Colorbar was thrilled to be a part of the Kingfisher Calendar Hunt as its official make-up sponsors.

Innovations, in terms of the products, technology or packaging etc.

Colorbar as a brand believes in constant innovation and enhancement of our products, so that we can provide to our customers with the most exciting products. One of the brands revolutionary products is, Deep Matte Lip Crème, an innovative lipstick, with a pioneering combination of ingredients. Product innovation in the nail category has been the Colorbar Pro Mini Collection. Colorbar launched beautiful collections of nail colors exclusively putting together the best sellers together in a pack with an exciting theme. This is the first time that a brand in India has come up with the concept of beauty gifting options and the response from the consumers has been amazing.

New consumer insight noticed

Our customers today are well informed and more adaptive to newer and innovative trends. They are looking for greater choice of products along with value for money. They are more fashion ready and there is more willingness to experiment with colour. However, today customers are starved for time and are looking for beauty solutions that can be done on the go. For Colorbar it’s imperative that the consumer enjoys excellent brand experience. In this respect we have launched a lot of new products that help women get professional make up solutions within the comfort of their homes. Colorbar products are beauty enablers, allowing women a chance to have a professional make-up finish at home. - like the Pro Mini Collection of nail lacquers, now available in mini kits like ‘Tentalize’, ‘Nail It! Duet yourself Nail Art’, ‘Pop Heart’ and ‘Truly Madly Deeply’, the Colorbar Just Smoky Kajal which lets you create a smoky eye look at home.

Looking forward, the year 2015

We plan to launch double the number of SKUs as of 2014 and grow the brand across all categories.

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Samir Modi, Managing Director, Colorbar l b Cosmetics i


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Anniversary INNOVATIONS

ANNIVERSARY SPECIAL 2015 ANNI

DERMALOGICA The year 2014 T

20 witnessed phenomenal growth for Dermalogica. We successfully 2014 launched several new products in the market, including two lau technologically advanced treatments — AR-35 and BioSurface Peel tec Treatment. Our greatest strength as a brand is that, we are impervious Tr to transitory trends. We have never made a decision based upon what anybody else is doing. This philosophy has made it possible to launch an the BioSurface peel only to ‘selected’ dermalogica Stockists. th

In Innovations, in terms of the products, te technology or packaging etc.

De Dermalogica launched a chemical peel—BioSurface Peel which is first of its kind without any downtime and skin scarring, unlike the peels available in the market. BioSurface Peel is formulated with the most av progressive technology available to minimize the downtime (healing pr process) while still attaining the exceptional results. The BioSurface pr Peel is a biologically active, biphasic (2 step) peel. Our brand philosophy Pe is that the products have to be safe, have the ability to increase skin health, and people should feel good about using them. he

New consumer insight noticed N

Avni Amlani, International Skin expert & Consultant to Dermalogica India

Cl Clients today want the benefits of result driven products and services. They are skin-savvy and are inquisitive about the ingredients used Th in their products. Influencing factors such as; social media, evolving technology, cosmetic procedure, internet and online retailing, are tec contributing to the continually changing perceptions and expectations co of clients. With the increase in awareness of internal wellness and the benefits of following a healthier diet, more and more clients are focusing on the purity and quality of the topical products that are applied and absorbed into their skin. The savvy skincare clients are influencing how skincare brands are labelling their products, e.g. paraben free, gluten free etc, and how their skincare treatments are described.

Looking forward, the year 2015 L

Our marketing calendar for 2015 is packed with innovative product launches and interesting skincare campaigns, which go beyond product usage. We will be focusing on providing a 360 degree holistic approach to our clients with result oriented products, treatments and excellent customer service. From the trade perspective, our accounts are joining hands with us to streamline the business model and upscale the skincare industry. The luxury spa pampering buzz isn’t selling and has forced our industry to realize what is serious and what is generating profit. We are strengthening and extending our CSR initiative FITE (Financial independence through women entrepreneurship), providing vvocational skincare training and employment opportunity to NGO girls from, Save The Children India foundation, where they will undergo a personalised extensive 5 week skincare training, under the mentorship of our highly skilled Education Instructors. industry. We’re hoping that a career path in skin care may be of value to many of them. The project is important to Dermalogica because the empowerment of young women is so elemental to our brand mission. w


Anniversary INNOVATIONS THE BODYSHOP The year 2014

2014, was fairly a good year for our business with a 360 degree growth. We opened 18 new stores and are now available in over 40 cities. Our new venture — e-commerce business has witnessed double digit growth in a short span of 12 months. Our beautifully designed site has been well-received by the customers across India; we are able to now service more than 400 towns through our website and have reached 1 million customers so far. In 2014, we also introduced new technology driven products such as the Vitamin E Overnight Serum-inOil, the miracle product, combining the power of a serum with the indulgence of an oil to replenish and recharge skin with moisture overnight. We also introduced Vitamin E Aqua Boost Sorbet, which contains 2 million aqua spheres— microscopic moisture spheres that act like tiny reservoirs to hold hundred times their weight in pure water. 2014 was also marvelous for us, as we launched two very unique new products — Argan Oil Bath and Body Range and Drops of Youth Eye Concentrate. The brand has over 38 years of history in developing naturally inspired skincare products, and now with extensive research is able to create an entire range of bath 7 body created with precious Argan oil. Our Drops of Youth Eye Concentrate is a powerful serum containing 98% ingredients of natural origin delivering the results for a young, healthier and radiant skin in just 5 days. 2014 was also special, as we welcomed, Jacqueline Fernandez into The Body Shop family as the new brand ambassador. Jacqueline has widespread appeal and this association resonates with the aspirations of today’s generation while promoting the brand’s uniqueness.

New consumer insight

The development of new emerging market trends have made people more and more aware and conscious towards beauty and grooming. The women beauty care market is growing since a long time but now, the men’s grooming market has also started to boom, witnessing tremendous growth over the last one year. Men today, demand new beauty products specially created for them and their grooming needs. Even tier II, III and IV cities consumers have become well aware and demand good quality products to take care of themselves. There is also a surge in demand for natural ingredient based products which has given us an edge since we are 100% vegetarian values driven company.

Looking forward, the year 2015

We will continue on our path to open new stores and make, The Body Shop, accessible to as many customers as we can. At present, we have 125 stores across India and we plan to increase it to 150 stores by 2015.

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Varun Sharma, General Manager


Anniversary INNOVATIONS

ANNIVERSARY SPECIAL 2015 ANNI

BOTTEGA DI LUNGAVITA The year 2014

The year 2014 has been a spectacular one. Our brand widened its horizons to the west with a store opening in Goa. We also launched a new skincare line—Sol leon, which is a special line for sun protection. This year we have reached to more than 75 points of sale all over India which has got us excited about 2015.

New consumer insight

We have got a very good response from all our brand patrons. We have noticed that many people have now switched to organic and natural products, which are the USP of our brand. So, this shift has been beneďŹ cial for us.

Looking forward, the year 2015

We plan to generate more than 100 points of sale by the beginning of 2015. We need to reach many other markets in India. We have also launched two new product lines for mothers and babies this December, Vita - Age Mamma and Vita - Age Bimbo. In the coming year, we shall launch more product lines and provide our patrons with the best of Bottega Di LungaVita!

Arjun Khurana, Managing

Director, OFI India

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The Himalaya Drug Company The year 2014

The year 2014 is really special as Himalaya entered the Guinness World Record “for most people receiving a facial simultaneously”. As a leading face care brand in the country, our objective through this initiative was to spread awareness on the importance of a good skin care routine and also, the Guinness Book of World Records, makes a great platform to celebrate our leadership position in face cleansing. We have known expertise in face care segment, hence, last year we entered the men’s grooming category with two new face washes for men, positioned as Himalaya FOR HIM. We have launched a unique campaign called, ‘My Lakshya’, as we wish to position FOR HIM range as an ‘Enabler’. The core message of the campaign is about believing in yourself and not giving up on your dreams. Himalaya wants to engage the youth and get them to participate in My Lakshya, a national contest that opens the doors to your dreams. A couple of months back we also launched our fairness cream — Himalaya Natural Glow Fairness Cream, and supported it with a TVC, that shows a highachieving young girl being troubled by skin problems. We wanted to carry the confidence of the protagonist into our other mode of communications as well. The campaign we devised centred on the ‘Challenge Accepted’ theme. The first leg of the campaign was launched on digital forum and the second leg was an on-ground college activation, where hundreds of girls participated in a hurdle race and also participated in a self defence workshop. Our communication and marketing strategy is based on relevant consumer insights to strike the right chord with our consumers. We make conscious efforts to understand their behaviour and their concerns and craft our communication accordingly. Product innovation is a key to building the trust our consumers have in brand Himalaya. At Himalaya, we research at ‘nano’ level to create hi quality products. Our Strawberry Shine Lip Balm has 100 per cent natural color, our men’s range face washes have Active Boost Technology that increases penetration and helps in the rapid action of herbs and our Sparkling While Tooth Paste, has natural bleach derived out of breakthrough herbal formulation called Plant Enzyme Technology. Himalaya has evolved into a ‘head-to-toe’ herbal wellness company and aims to be a brand that is a one-stop shop solution for our consumer’s needs, by offering breakthrough products through unique marketing initiatives.

New consumer insight noticed

We feel the consumers are more receptive to experimenting with newer products today, if the brands hit the right chord with their communication. Even brand loyalists don’t mind trying new products. Brands have tapped into this opportunity through innovative attempts to induce consumer trials by launching smaller packs across FMCG categories including face washes, packs, scrubs and even creams.

Looking forward, the year 2015

With India poised to become the youngest country by 2020, our marketing initiatives would focus on reaching out to the youth, across communication platforms, to induce trials at a younger age and create brand loyalists. We plan to enter the premium FMCG space with new offerings to increase appeal and become an aspirational brand among the youth.

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Rajesh R ajesh Krishnamurthy, Business Head


Anniversary INNOVATIONS The year 2014 T

IRAYA

20 was a very exciting year for us in terms of reaching out to 2014, newer consumers. A lot of consumers have experienced Iraya ne at one of the many luxury spas we are present, and they wanted to make Iraya a part of their daily lives. We have, therefore, expanded through retail as well as online channels in a strategic ex manner. In terms of innovation, we have developed a 100 per ma cent natural line of face and body scrubs that was launched at ce spas this year and the response has been incredible. sp

New consumer insight N

Rahul Kale, MD and Co-founder

Co Consumers are a lot more aware about cosmetics ingredients, both functional ingredients, as well as ingredients such as bo preservatives, surfactants etc. Manufacturers have to be pr prepared to expect these queries from consumers and therefore pr formulating products with the most suitable ingredients using for only those that are safe, effective and stable is more important on than ever before. At Iraya, we have lived by our core values th of “formulated with care, made with love” from day one, and hence we have been very conscious of what goes into every he product and what doesn’t. pr

Looking forward, the year 2015

We are planning a couple of new launches in 2015. We have been working on a new Ayurveda inspired skincare concept and a Yoga inspired body care line for the past 2 years now. These products are under consumer trials presently and we are getting excellent feedback, so we plan to launch these products towards the middle of next year.

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NATIO The year 2014

The year 2014 has been an eventful year for NATIO, along with being a very crucial one as well. This year, NATIO entered the online market and consequently Natio can now be reached to the consumers, where we do not have a foot print yet. The response is overwhelming since now NATIO is available to the entire country thanks to— Flipkart, Fashionandyou, Fabbag and Myenvybox. We are now a part of SEPHORA as well and shall be seen in their stores 2015 onwards. We have tied up with “The Medicine Shoppe” as well, which is an American multi cosmetic retail outlet with stores in Phoenix Market City Pune and Lulu –Mall Cochin (the largest mall of the country). By the end of this year, we shall be seen with more E-commerce giants.

Innovations, in terms of the products, technology or packaging etc.

The brand keeps coming up with their new ranges twice a year, so there is a periodic addition. The brand’s packaging has always been clean, crisp and natural keeping in sync with the brand’s key ideology. Our technology is the latest and we offer the best of nature and modern science, made in Australia. We have our new product ranges coming up next year and these products have been formulated keeping the consumer needs in mind.

New consumer insight

Oh yes! There is a gradual and increasing number of women, who want to use organic and nature based products, which are skin-friendly rather than using chemical based formulations. The consumer now is very particular on what he/she is applying on their skin and want value for money for whatever they buy. It is not the price tag that bothers them now, but the content and results do. This shifting trend has been a boon to brands like ours.

Looking forward, the year 2015

We kick start the new year with our physical presence in SEPHORA and THE MEDICINE SHOPPE and then, we shall also be seen with all e-commerce giants within the first quarter of 2015. SEPHORA and THE MEDICINE SHOPPE also increase their footprints across the country and so shall our offline presence increase. So next year, we shall be expanding our online as well as offline reach.

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Divya Thakur, Director, Belle Vous Pvt Ltd, which has brought NATIO to India


Anniversary INNOVATIONS SHAHNAZ HUSSAIN The year 2014

This year has been most successful in terms of international branding, setting up franchise clinics and retail outlets, as well as launching products worldwide. We opened a franchise clinic in Singapore, where we launched our Telomere DNA Defence formulations for skin care. We also started our, Just Shahnaz retail outlets. We showcased our products at trade expos in India and London, like Kosmetica and India International Trade Fair in New Delhi, as well as the Olympia Beauty Show in London. As far as products are concerned, we launched our Black Diamond products. As far as CSR activities are concerned, I took the students of Shasight, my beauty training course for the visually impaired, to Rashtrapati Bhavan, to meet the President of India. I received prestigious awards, including the AIAC Award for Outstanding Achievement & Excellence, as well as the Golden Peacock Entrepreneurial Leadership Award in London.

Innovations, in terms of the products, technology or packaging etc.

We are known for product innovations and recently launched, the Telomere DNA Defence range, Plant Stem Cells range, Black Diamond formulations, Colourveda Natural Hair Colour, as well as the Active Recharge formulations. As serums are the new buzzword, we have launched skin, hair and under-eye serums. Advanced scientific techniques have allowed highly innovative packaging for the Active Recharge products as well.

New consumer insight noticed

We always focus on consumer insight, as it helps us in product development and innovation. The “back to nature” and “total well being” trends are still ruling. However, we try to analyze consumer preferences, which are often ruled by climatic and cultural conditions. For example, in cold climates, we gear up the products accordingly, paying more attention to moisturisers, nourishing creams, sunscreens, massage oils, etc. Consumer awareness is very high about the ingredients in products. We continue to focus on the customer experience in retail through trained beauty advisors at our counters, who not only make the customer feel welcome, but provide beauty advice and recommend products according to individual needs.

Shahnaz Husain,

Chairperson & Managing Director of The Shahnaz Husain Group of Companies

Looking forward, the year 2015

We are expanding our footprints across the globe. We will be taking Ayurveda and Brand India to more countries within the next year. By 2015, we plan to expand our presence in major countries like—USA, U.K., Europe, Canada, Kazakhstan and Kuwait, Bahrain, Oman, Australia, Singapore, Malaysia, South East Asia, New Zealand, Russia, Belarus and Latvia. We will continue to launch advanced products in Ayurvedic beauty care in the international markets. Shahnaz Herbals also plans to open treatment and de-stress centres along with spas in hospitals, where people going through treatment can relax and rejuvenate themselves. We will also supply our Chemoline products for skin and hair care to top cancer hospitals all over the world, that have been especially designed to help alleviate the side effects of chemotherapy and radiation. These products draw upon the soothing and healing properties of organic ingredients and are known for their beneficial effects on the skin and hair. b ea eauty e utty uty t l aun a un nchpa cchpad hpa p d | 01. 01.15 1 15

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Anniversary INNOVATIONS

ANNIVERSARY SPECIAL 2015 ANNI

NIVEA The year 2014

In 2014, NIVEA, made an impact in all the product categories that it operates in i.e Body Care, Deodorants and Men Care. NIVEA, also launched the innovative ‘Extra Whitenning and Cell repair’ body lotion and ‘Sensitive’ Deodorant propositions in 2014.

New consumer insight noticed

Consumers are increasingly changing preference, from being ‘Face Forward’ to holistic ‘Body Beauty’. Increasing acceptance of body care, underarm care, lip care etc

Looking forward, the year 2015

Outlook for 2015 is cautious optimism. The urban sentiment for India is likely to improve in the mid-term. NIVEA is set to continue its journey of launching ‘Value Added’ propositions for Indian consumers by leveraging its global skin care expertise.

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Sunil Gadgil, Marketing Head


For Distributorship & Trade inquires please contact us at + 91-11-40543947, Mob : + 91-9899499471/ + 91-9015507513 E-mail : nakulsagar@i-helix.com, E-mail : rahatkhan@i-helix.com Exclusively Marketed & Distributed by i-Helix Speciality Products India Pvt. Ltd.


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GUTTER CREDITS

TOP

FOR 2015

BEAUTY/Preview


EXECUTIVE EDITOR

BEAUTY LAUNCHPAD US, AMY DODDS REVEALS THE FIVE BIGGEST TRENDS THAT ARE EMERGING IN THE SALON BUSINESS IN U.S. Salons are becoming more specialized. Over the past five years, as blow-dry bars Sa have become more entrenched and part of women’s lives, salons have had to ha learn how to compete. Some have incorporated the blow dry concept within their lea own ow salon, like designating a specific area to blowouts or offering specials, such as a reduced blowout on Friday evening with complimentary champagne. Other salons have gone one step further, creating braid bars, updo bars and color bars that have extensive menus from which clients can choose. Finally, I see 2015 as the year of the membership salon, where clients buy annual packages that offer them unlimited blowouts, cuts and/or color. There are currently only a handful of membership-only salons in the U.S., but I believe the savvy salon will take advantage of the concept. When nail salons are opening up their own blow-dry bars, you know that blowouts are more than a passing fad. Salon business is changing. The past two to three years have seen an explosion in the number of franchised salon suites, such as Phenix Salons or Salon Republic. In the salon suite, the stylist is her own boss, paying a fee to lease the space. She has complete control over every aspect of the salon business, such as décor and hours, making it a hybrid between the commission-based salon and the booth-renting salon. And while salon suites offer greater autonomy, they also require the stylist to be a great self-promoter and salesperson in order for her to reach her financial goals. People are washing their hair less often. As the general population P ccontinues to age and hair color is used, people have switched up their grooming routines. We have already seen a rise in sulfate-free, colorgro protecting shampoos and conditioners, but now we’re seeing a move to pr co-washing, or washing with conditioner only—meaning some women co are only using traditional shampoo once every one or two weeks. Several new products have hit the market in recent months to address this growing trend, including Unwash and Matrix Biolage Cleansing Conditioners. Of course, dry shampoos continue to be hot commodities and dry conditioners have also hit the market. People are embracing their natural texture. There has been a resurgence among women to allow their natural hair texture to shine through. Straightening treatments have given way to smoothing treatments, aka frizz-reducing treatments, and even the maligned perm is beginning to stage a comeback—although in a much tamer form than the 1980s spiral perm. New product lines have helped to encourage the trend and we only see it gaining steam in 2015. Bright, bold haircolor will continue to be popular. I see ombré and its B various iterations continuing in popularity, although the effect will be more var subtle than in years past. Bold fashion colors, like greens and purples, su will continue to gain acceptance and many at-home products like L’Oreal w Professionnel Hair Chalk, which can be washed out the next day, have P launched to make the trend more attainable for the average woman. lau

Anniversary b eauty l aun chpad | 01.15

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ANNIVERSARY SPECIAL /Inner well being

I

— BY DAVID G ARENSON ND

A LETTER WRITTEN BY DAVID FROM YANGSHUO, CHINA, THE MASTER NATUROPATH AND TRANSFORMATIONAL COACH BRINGS A BRIGHT PERSPECTIVE TO A NEW YEAR OF HOPE. 88

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write this from Yangshuo, China where I am currently based, studying Tai Chi and Internal Kungfu. My next journey is to the Wudangshan mountains in Hubei province. This is something I dreamed of before. So here I am achieving my dreams, and studying in China, a whole different world and experience for me. If I followed others solely, then I would be living their lives, and not my own. Authenticity means living your own unique brand. Your brand is yours alone. Follow others the way you’ve been taught, and you’ll be forever escaping who you are. There is no better time than now, to become better, to become


IMAGES: ALL-FREEDOWNLOAD.COM

Anniversary

the greatest version imaginable of yourself. You are the one you have been looking for outside of yourself (externally)! Now is the time to transcend restriction, old beliefs and ideas about yourself that no longer work for you. Now is the time to move beyond limitation into the “impossible” realm of possibility. Nobody has achieved great things by thinking small about themselves. They’ve challenged the status quo, pushed beyond boundary and often shocked society with their bold and unlimited beliefs. Art Berg became a quadriplegic at age 21 when involved in a car accident that broke his neck, en route to see his fiancée. Specialist doctors told Berg he would never walk, hold a job, or have kids. Berg proved them wrong by daring to reach for the stars, and nearly getting there. Art Berg dreamed way beyond the limitation of gravity — “Dreams are born in the heart and in the mind, and only there can they ever die.” He went on to marry, have kids, travel the world as one of the most successful speakers in the world (inducted in the Speaker Hall of Fame), write 3 bestselling books, become a world-class wheelchair athlete (including excelling at fullcontact wheelchair rugby) and set a world-record time in an ultra marathon (325 miles). If Berg could defy gravity paralyzed, imagine what you could do with your life? “The impossible just takes a little longer.” — Art Berg At age 13, Jordan Romero has surmounted the highest mountains on six of the world’s seven continents, including Mt Kilimanjaro at age 10! Australia welcomed home 16-yearold Jessica Watson who became the

“The impossible just takes a little longer.” — Art Berg youngest person to sail solo around the world (unassisted). A phenomenal achievement of bravery, independence and single-mindedness! Who could imagine choosing to experience such isolation? Imagine achieving such a feat at only 16! A world of possibility opens up when you break new ground in bravery, and embrace a larger perspective of your life. I salute those adventurers who have defied belief, imagined the impossible, and achieved their dreams.

I wonder what you dream of, and what you could achieve if you dared to dream of the impossible...? Dreams are there to inspire and motivate us to do more, to do better, to make our lives our own tapestry, our own creation. What dreams could you dream up next to make your life better, greater? What dreams of others inspire you? What dreams have you previously thought were unobtainable or impossible? Share your dreams with me... — LOVE DAVID b eauty l aun chpad | 01.15

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The new axis

of

women FREEDOM

for

— BY KIRAN KHALAP, DIRECTOR, CHLOROPHYLL

QUALIFIER: ALL THE INSIGHTS MENTIONED IN THIS ARTICLE ARE GLEANED FROM THE CUSTOMISED RESEARCH CHLOROPHYLL HAS UNDERTAKEN IN THE PROCESS OF DIFFERENTIATING OVER 200 BRANDS SINCE 1999

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Here are some aspects of the description of a brand launched in 1953. 37-year-old; father Andrew, mother Monique; family motto Orbis non sufficit (Latin “The world is not enough”). The creator of the brand was Ian Fleming. Six famous actors have played James Bond since the first feature film was made in 1962. As societal norms changed, aspects of Bond changed. As sexual promiscuity became not-sopolitically correct in a post-HIV era, Mr Bond became less casual in his bedroom encounters, and more sensitive to the emotional needs of the female protagonists. As smoking became infra-dig, Mr Bond gave it up altogether. As fitness got redefined, Mr Bond got more muscular and athletic. But Mr Bond remains 37: in fact the official web site suggests at least two actors who played Bond refused the role when they were younger. He remains British. He continues to hold death in contempt. Moral of the story: every brand has many unchanging aspects, and many changing aspects. The changing aspects respond to the changes in the life context of the stakeholders, to changes in technology, to changes in competition. Without this change, a brand would rapidly lose relevance. What then have been the life context changes for women in India...that brands would have to adapt to? At the most basic level, a continuous struggle for freedom. India has been one of the few nations on earth that treated men and women equally in their right to vote franchise on the day it gained independence (USA granted that right 144 years after its own independence). When the women stand in the queue outside the voting booth, they actually experience the equality...they are on par with the men, they are on par with higher castes, they are on par with richer women. With the exception of this sole event that arrives in her life after she is above 18 (courtesy a modern nation) the Indian woman is wrestling against the disempowering structures and attitudes of a very old and complex civilisation: a patriarchal order, a joint family system, a belief that she does not carry forward the

SOURCE: DOVECAMPAIGN FROM YOUTUBE

ANNIVERSARY SPECIAL/Women in advertising


Anniversary family name, she cannot live on her own like a man can... To understand the crushing iniquity of just one structure (“expectations of a faithful wife, Pativrata”) here is a quote from the Padmapurana, ‘Srstikhanda’ 37-55): “A pativrata is a wife who works like a slave, gives sexual pleasure like a prostitute, feeds her husband as his own mother would, and in times of crisis, acts as a wise counsellor to him.” Thankfully, the Indian woman has won several of these wrestling matches against dogma and blind tradition. When chlorophyll did research among joint family systems 15 years ago, the feisty ‘pativrata’ demanded a separate kitchen as her symbol of freedom. Ten years ago, this changed into a demand for a separate PC. But today, they have all discovered a new empowering device: the smartphone. Remember though, that India is a ‘pseudo-mature’ market: it includes many levels of evolution of any product category, and hence, the segments of women who use these product categories represent many degrees of ‘freedom’. That is why some brands seem to reach out to an extreme end of the freedom spectrum, while others stay in the middle. At the extreme right end of the axis is Fastrack accessories, encouraging the young Indian female to embrace an alternative sexuality and come out of the closet (literally!) ‘Move on’ it urges: move on from the shackles of a male-dominated society and from the prison of your own image of yourself. Even as I write this, Fastrack is asking “Sorry for what?” On the left of the Fastrack youngster, waiting at the airport, is the Titan Raga woman, who meets her ex and discovers he hasn’t changed: he continues to be a Male Chauvinist Pig, and how right was her decision to abandon this idiot! Further left is the Airtel Smartphone Network woman: she is her husband’s boss, and ruthless in her role. What she wants done, she wants done. On time. But she is also his life partner, and doesn’t mind cooking a perfect meal for him at home while he slogs at the office. Very close, almost superimposed on the Airtel woman, are the Havell’s women, who

tell their Mama’s boy husbands to make his own chutney himself or to iron his own shirt. Next to her is the Bournvita mother, encouraging her daughter to take up an unusual sport (boxing), breaking stereotypes of male sports versus female sports. As you can see, advertising has started reflecting the distance that the Indian woman has travelled from the pativrata trapped in the PadmaPurana:-) Which brings us to the role of advertising for cosmetic brands. Do cosmetic brands connect to the need of the women to be free or do they merely focus on the product? Amazingly, we discover that there is only one brand that connects to not just the Indian woman but every woman. Every woman trapped in the belief that she is NOT beautiful...apparently only 4% of the women researched said the opposite. That brand is Dove. Dove exhorts the woman to declare that she does not believe in fake notions of beauty, reclaiming her self-respect from airbrushed and Photoshopped SizeZero bimbettes in ads. Dove’s Real Beauty Sketches and Camera Shy videos are available to Indian women online, even though the TVCs are not released formally. The only other interesting example of we found was Pantene, which makes fun of SHIT Beauty Promises Others Make https://www.youtube.com/watch?v=GS0Gsfd7d4. Most other brands of cosmetics are stuck in the ‘Land of Er’: glossier, darker, shinier, smoother, faster, whiter, brighter, creamier. Perhaps this is a huge opportunity for cosmetic brands to engage the Indian woman as brands in other categories have. The root word of advertising is advertere, which means to turn mind towards: advertising cannot change your mind, it can merely turn it towards your choices. Which is why 2014 was a good year for the Indian woman: the advertising is a mirror that bears testimony that she is breaking her own barriers...and tasting that rare fruit called freedom. b eauty l aun chpad | 01.15

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BUSINESS /Interiors

HOB salons at Camden owned by Akin Konizi, Clive Collins, Paul Simbler, has been very simply done in brown and white but there are two different aspect in the design that sets itself unique in it own way. Stairway: One of the most interesting features in the salon is the grand staircase. Located directly in the middle of the salon space, it leads up to the second floor and through to the unique mezzanine level. The balustrades were designed with the image of a ship in mind to give an elegance and opulence in appearance and feel. Portholes on doors developed this idea and give the design a unique edge. Mezzanine level:The unique mezzanine level provides a relaxed environment for students to unwind during course breaks and enjoy refreshments. Looking over the entire salon space, the mezzanine level also houses five styling stations which can be used for training, salon over flow, model castings or colour work.

DESIGN The

ASPECT

INTERIORS PLAY A CRUCIAL ROLE IN A SALON SPACE, TO CREATE A PARTICULAR AMBIENCE. BUT IT NEED NOT BE CLUTTERED WITH LOTS OF DESIGN ELEMENTS. ONE SHOULD KEEP IT SIMPLE WITH ONE OR TWO UNIQUE ELEMENTS THAT CAN MAKE THE SPACE INTERESTING AND INSTANTLY GRABS ATTENTION. THEREFORE BEAUTY LAUNCHPAD BRINGS OUT SOME OF THE OUT OF THE ORDINARY DESIGN ELEMENTS FROM THE VARIOUS SALONS AND STORES LAUNCHED IN 2014 THAT CAN MAKE DIFFERENCE TO ANY PLACE. — BY JHUMUR NANDI Earth store Aroma magic, Delhi: Minimalistic design The interiors of the shop and spalon are minimalistic in design to showcase Blossom Kochhar Aroma Magic’s concept of holistic and natural lifestyle. The large windows and doors at the store make sure that the rooms are flooded with natural light during the day. The furniture and fixtures include use of alternative materials like bamboo and have minimised the use of woods, thus sticking to their mantra of sustainability.

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Pink tree salon, Kolkata: Concept ceiling The ceiling is made from 12 inch needles of salvaged wood of diverse colours and grain. The intent behind the false ceiling was to reect the idea of hair. Because of the simplicity and bareness of the oor and walls , the owner and the designer wanted to contrast it with the intensity of a rigorous texture representing the richness of hair.

Club salon, Kolkata: High ceiling and hanging stainless steel stairs Club salon has been designed with a view to create a premium luxury salon with top of the art architecture. Seventy percent of the salon features high ceiling concept which adds to the posh-ness of the salon. The salon also has a roof mounted Stain less steel ladder which hangs freely is an architectural marvel. Among other this hanging stainless steel ladders immensely highlights the luxury aspect of the place.

Visage salon, Bengaluru: Use of glass One of the main features of the salon is that the salon has only one brick wall and is entirely made up of glass. The extensive use of coloured glass juxtaposed against the wood repetitive slats, gives a vibrant yet calming feel. Hence smart use glass in the interior of the salon can change the entire look of the place and also provides transparency to the customers outside the salon to witness what’s happening inside and might attract them to avail services for them also. b eauty ea uty l aun a un chpa cchpad h pa a d | 01. 01.15 15

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ANNIVERSARY/Finance

BHARTIYA MAHILA BANK

WOMEN A Unique Initiative for

Empowerment

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BHARATIYA MAHILA BANK LTD IS THE FIRST OF ITS KIND IN THE BANKING INDUSTRY IN INDIA FORMED WITH A VISION OF ECONOMIC EMPOWERMENT FOR WOMEN. AS PER THE BANK’S MANUAL “WHILE THE BANK FOCUSES ON THE ENTIRE PYRAMID OF INDIAN WOMEN, SPECIAL ATTENTION IS GIVEN TO ECONOMICALLY NEGLECTED, DEPRIVED, DISCRIMINATED, UNDERBANKED, UNBANKED, RURAL AND URBAN WOMEN TO ENSURE INCLUSIVE AND SUSTAINABLE GROWTH. THE BANK WITH A TEAM OF PROFESSIONALS WITH RICH EXPERIENCE AND EXPERTISE HAS DESIGNED AND DEVELOPED NEW PRODUCTS AND SERVICES TO SUIT THE NEEDS OF WOMEN OF ALL SEGMENTS INCLUDING SELF HELP GROUPS, WOMEN ENTREPRENEURS, SALARIED WOMEN, HNIS AND CORPORATES”.


FACT FILE Ý Bharatiya Mahila Bank Ltd was inaugurated on 19 November 2013, Ý The Bank, at present has 37 branches across the country and aims to add 55 - 60 branches in the current nancial year. Ý The Savings Bank rate of interest for Rupees One lakh and above is 5% and for amount less than Rs. One lakh, the interest rate is 4.5%. Ý The Bank has designed many women centric products like BMB Parvarish, BMB Annapurna, BMB Shringaar keeping in mind the core strengths of women so as to enable them to unleash their hidden potentials, engage in economic activities and contribute to the economic growth of the country. Most of the products are offered with a concession in the rate of interest for women customers. Ý The Bank also conducts programmes on nancial literacy

Anniversary and processes yourself. Another crucial fact about BM Bak is that it’s a bank set up by the government for the first time, all others have been acquired by an act. They were all nationalized banks. This is the first bank being created by itself from the scratch. So we have to do the man management, have processes and products in place, policies, technology etc. It was a challenging assignement, and has been a challenging first year. You are like a toddler trying to find its way amongst giants. You are in the same ring as institiutions which are over 100 years or more old. Moreover, banking is a very sensitive business, you are playing with other people’s monies. You have to take care of processes and technologies to make a successful secure bank.

So women are your core focus?

This is a very segment specific bank that focuses on women and with women in India, you have to really persuade them to enter a bank. Its a community that has for long shied away from banking and think ten time before entering one.

Ý Bharatiya Mahila Bank Ltd inaugurated its branch in Haridwar, the 38th in the country, on 8th Jan. Ý The Bank would, within the next three weeks, launch its Mobile Banking facility. The Mobile Banking would include several easy to use, customer friendly features besides the regular services.

IMAGES: BHARATIYA MAHILA BANK

Ý BMB already offers Smartbanking, the internet banking facility through which a customer can open Recurring Deposits and Fixed Deposits. The Bank’s unique RD product for the Girl child ‘Komal kali’can also be opened online. In case of exigencies, customers are also empowered to access their Fixed Deposits that have been opened online for premature facility. The Bank has designed many women centric products keeping in mind the core strengths of women so as to enable them to unleash their hidden potentials, engage in economic activities and contribute to the economic growth of the country. Mrs. Usha Ananthasubramanian, Chairman and Managing Director of the Bank in an exclusive interview with Beauty Launchpad India, shares how the bank is increasingly working closely with branded salon chains to ensure women empowerment. Till date the bank has forged very strong bonds with Chennai based Naturals and Cavinkare’s Green Trends and Limelite salons to actively support franchise growth of these salons through able women entrepreneurs.

The bank has completed a year, what are the learnings in the rst year of your existence?

Setting up a bank is a literally very challenging because there is no manual written for you. No step-wise guidance note is available, so you have to put together the structure b eauty l aun chpad | 01.15

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ANNIVERSARY/Finance

Anniversary

We in fact have a survey that reveals that women customers when they enter the bank are not treated professionally and are in fact met with indifference. Drawing them to the bank is also a challenge. We are working with lot of women and women bodies to change the scenario and make banking accessible for women of all strata of society. Banking as in its both aspects- one is the banking part where people create their accounts, deposits etc. But more often empowerment comes through loans to spur economic activities. That makes you confident, see for yourself that you can create capital, scale up. However, there are men, sometimes, who exploit this concept. We are looking at skilled women coming in.

What do you think of the opportunities in the beauty industry?

We are looking at beauty business very closely in this regard. Because, we feel that being beautiful and beautifying comes naturally to women. This does not require undertaking an educational course of long duration but of course re-skilling is very important in this industry. There are many techniques which get out dated. That’s why we insist on supporting branded salon chains, because there is a benchmarking done in terms of quality and processes. Its not that we do not encourage street corner beauty parlours, but in this case it becomes an enterprise. The chains want to expand across the country with franchisees, and Naturals specially openly looks for women entrepreneurs. We have a product called BMB Shringar that supports entrepreneurs in this category. Collaterals also become a problem with women, but we have provision of partial financing if they bring in their own funds as well. In our experience it does not go beyond 75 Lacs to set up a decent, up market salon. We do encourage individual entrepreneurs but for a single stand alone salon owner, the bank becomes a little apprehensive about standards and credentials etc. If they attach themselves to a salon chain, it makes the bank more comfortable because there are certain set benchmarks that they have to maintain. They emphasize on skilled manpower, standard products and re-skilling also happens regularly in an organized salon chain environment!! Moreover, due to the brand recall, footfalls will be there and since bills are being generated, you have a re-payment happening. Tier III is now going to be growing faster in business than Tier I & II, so we envision new chains focused on these areas emerging. The phenomena of salon chains expanding to small temple towns like Chidambaram in Tamil Nadu maybe a case in point. We have financed nearly 18 salons so far and the experience has been good. In fact, we have an example of a banker quitting her job and starting with Beauty Business, amongst others.

How about supporting education in this sector as well?

Normally these bigger brands are setting up their own academies because they have the know how and understand the protocols required in their salons. A university level

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education in beauty is hard to come by in India. If a salon chain assures placements for the hairdressers after they pass out of an accredited institute, we can certainly look at financing their education. It will be looked at from a case to case basis.

What about micro nance?

Micro finance is available for economic activities for upto Rs.25000. This is largely meant for women who want to set up a grocery shop, tea stall, way side cafeteria, set up a poultry or buy goats etc. It has to be an economic activity that they must necessarily invest in. We are trying to reach out to women. We try to work with MFIs to reach out to a large number of women for micro finance projects.

So what is your vision for 2015?

I suggest you get the skill from somewhere and come to us to set up your business. We will encourage more and more women entrepreneurs. We encourage everyone, each one has a market. Proliferatioon of the brand in salon and spa business is interesting as standardization is reflected. Average age group of women reaching out to us is between 30 years to 35 years .


DELHI | GURGAON | NOIDA | CHANDIGARH

LOCATE YOUR CLOSEST AFFINITY SALON VISIT

www.AffinitySalon.com


2014

DEBUTANTS

ANNIVERSARY SPECIAL

2014 HAD BEEN THE YEAR OF MANY NEW BRANDS ENTERING INDIA, INNOVATIVE SERVICES AND INTERESTING FACTS. BEAUTY LAUNCHPAD INDIA GIVES GLIMPSES OF SOME OF THE MOST IMPORTANT ANNOUNCEMENTS OF THE PAST YEAR.

Marc Jacobs Beauty in India

Marc Jacobs Beauty entered India in 2014 with with 120 products — exclusively at Sephora India stores. For Marc, it’s about the spirit of youth, confidence and experimentation. He inspires to push the boundaries and create own style. Marc redefines beauty as imperfectly perfect. “I see beauty in many things and I am attracted to all sorts of imperfections, to style, to confidence or experimentation. It’s unexpected and surprises you.” Marc Jacobs Beauty is an assortment of 16 innovative complexion and colour cosmetics, and four chic and luxurious makeup brushes.

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Pond’s Men now in India

Pond’s also entered the men’s market with the launch of Pond’s Men— its international range of premium face care products for men. Consisting of two different product platforms: Energy Charge and Oil Control, this range of face washes and moisturisers comes with special ingredients to instantly recharge and brighten the face. Bollywood actor Varun Dhawan is the face of the new Pond’s Men range in India. Pond’s Men was launched in India at an exciting on-ground event in Mumbai.


Herbalife SKIN Launched in India

Nykaa.com goes ofine with its rst store

With the launch of their first ever store at T3 Terminal in Delhi, e-commerce site Nykaa.com has moved out of the online space. The retail outlet offers fragrances and skincare products from renowned brands. Apart from retailing, the store offers virtual makeover through touch screen TVs. The customer can experience virtual makeover and purchase the products and get them delivered to their homes.

Chambor launched Ch body mists

SOUCE: HERBALIFE.COM

For the first time ever, Chambor unveiled Fragrance Body F Mists available at M sselect department sstores across the country. th The fragrance T welcomes to w an enchanting world of flowery w fragrances. fra The body mists Th gives the rush of giv freshness doused fre in flirtatious mystique and my sensual tendernesss of Mystique Magnolia and tender Tuberose. The body mists comes in two variants — The Mystique Magnolia and Tender Tuberose fragrance.

Herbalife, the leading global nutrition company, launched its newest skincare line, Herbalife SKIN. The Herbalife SKIN line is an all new addition to Herbalife’s outer nutrition range of products that balances ingredients, botanicals, and extracts with proven science to achieve maximum daily results to ensure beautiful, healthier and youngerlooking skin. SKIN consists of 10 unisex products which include a Soothing Aloe Cleanser, Polishing Citrus Cleanser, Energizing Herbal Toner, Line Minimizing Serum, Firming Eye Gel, Hydrating Eye Cream, Daily Glow Moisturizer, Replenishing Night Cream, Instant Reveal Berry Scrub and Purifying Mint Clay Mask. The Herbalife SKIN range is paraben-free, sulfatefree and dermatologist tested and is formulated with an optimum blend of Vitamin B3 and antioxidant Vitamins C and E, and Aloe Vera.

BKBP launched their rst store cum spalon

For the first time ever Blossom Kochhar Beauty Products Pvt. Ltd (BKBP) launched their exclusive COCO store – Blossom Kochhar “Earth To Bottle” in Hauz Khas Village, New Delhi. The store combines the products and services through its shop and spalon. One can discover the magic of aromatherapy signature treatments as well as products under the same roof. In addition Blossom Kochchar Aroma Magic also launches India’s First Green Salon in Jaipur as well as in Patiala.

Himalaya Debuts iin M Men’s ’ Ski Skincare

With an aim to target the men’s personal care market in India, The Himalaya Drug Company launched ‘Himalaya for Him’ face wash range. This is the brand’s first range in men’s category. In the future, Himalaya plans to look at expanding this category by adding more face wash variants and also look at other categories like shampoos and soaps. b eauty l aun chpad | 01.15

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ANNIVERSARY SPECIAL SmileBar in India

Warren Tricomi expands in Delhi

The leading US chain of luxury salons, Warren Tricomi, has opened a new outlet at the Manor Hotel in New Friends Colony, New Delhi. The luxury salon chain was brought to India by Sanghvi Brands and launched across The Leela Palaces, Hotels and Resorts. The chain’s salons are currently present at The Leela Palace in Delhi, Mumbai, Chennai, Kovalam, Goa, Udaipur and Bengaluru.

SmileBar, an indigenous brand promoted by ‘Smile Labs Cosmetic Pvt. Ltd.’ is a first of its kind, lounge style speciality cosmetic On The Go teeth whitening facility that offers up to 15 shades whiter teeth in 15 minutes flat. It has forayed into India with its revolutionary technology by already opening eight so far, which includes two in Mumbai, four in Delhi and two in Goa in association with Snip salon and spa. The company is opening four more in Mumbai, six more in Delhi and one more in Goa in the next month. In addition SmileBar plans to open 100 outlets in the next financial year, while targeting at other cities across India like Bangalore, Pune, Chandigarh, Hyderabad, Chennai, in the first quarter of 2015. As a part of the company’s expansion plans in Delhi, SmileBar has tied up with North India’s well know salon chain, Looks Unisex salon and opened SmileBar units in four Looks Salon outlets.

Marks & Spencer (M&S) launched its first standalone lingerie and beauty store in India at Infinity Mall, Mumbai. The new store features an inviting and inspiring store design. A neutral colour palette and flattering lighting complement the stylish lingerie and beauty collections while feminine finishing touches add glamour to the store and overall customer shopping experience. The beauty department includes brands such as Autograph professional cosmetics, Limited Collection cosmetics, Pure natural beauty range, and Ragdale Hall spa collection.

Shiseido established Shiseido India Pvt. Ltd Launched ZA

Shiseido Co. Ltd. established its whollyowned subsidiary ‘Shiseido India Private Limited’ in Mumbai. With the establishment of the Indian subsidiary, Shiseido intends to pursue its steady growth strategy by maintaining its active investment not only in established markets but also in emerging markets. Shiseido India made its presence in the country with the upcoming launch of its skincare and makeup brand ‘Za’ (pronounced zee-ei), which is currently present in 12 markets worldwide. In India, ‘Za’ has been positioned as a highly aspirational skincare and make-up brand within the local premium segment, appealing to the contemporary urban woman in India, primarily from 20 – 35 years old.

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M&S unveils its rst standalone lingerie and beauty store in India

Epique skincare launched its rst agship store in New Delhi Epique range of premium skin care unveiled one of its kind flagship store at Ambience Mall, Vasant Kunj, New Delhi. Along with the store, the brand has launched its super-premium mature skincare range for women above 30. Combining the best of science and nature this skincare range is packed with ‘Phyto-Concentrates’ developed by EpiqueLabs in Switzerland keeping in mind the need for mature skin care solutions to be high on efficacy, yet gentle on the skin.


ANNIVERSARY SPECIAL /Forecast

Coming up next...

2015 Hair Trends Forecast WE SAW THE TRENDS ON INTERNATIONAL RAMPS, WE HEARD WHAT INDUSTRY EXPERTS HAD TO SAY ABOUT THEM, AND WE FELT THE MADDENING RUSH OF A NEW YEAR WITH NEW TRENDS USHERING IN. NOW IS THE TIME TO EXPERIENCE THESE TRENDS. HAIR, SKIN, MAKE-UP AND NAILS – KNOW WHAT’S IN RAGE, IN VOGUE, ON THE CATWALK AND ON THE RACKS, HERE AND NOW WITH US AT BEAUTY LAUNCHPAD’S TREND FORECAST 2015. — BY KANISHKA RAMCHANDANI

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I

n the world of beauty, a brand new year means a plethora of styles spread over two fabulous seasons. Experts and trend makers have delved deep into the spectrum of colours, pigments, hairstyling products and their ingredients, makeup tools and techniques, hair cutting methods and hair and skincare treatments along with ramp fashion, fabric colours, accessories and scents to determine the key looks that will emerge in Year 2015. Hair, skin and make-up can’t be seen in isolation but each one of these have to be viewed with the overall picture of fashion. As we stand on the brink of a trend explosion, it is important to consider which of these trends will translate from designer catwalk fads to high street fashion, and from international ramps to Indian ones. As we look upon the best works from Fashion Weeks globally, we also get Indian hair and beauty experts spill the beans on upcoming trends on the home front.WW Cut it right! International vibe: Good ol’ bob gets a twist as lobs get more popular replete with bangs to match. But what’s going to be big this season is shoulder-length hair. So, ladies, gear up to grow out your bobs! Experts speak: When asked about trending cuts, SP India Master Alchemist and Owner Bodycraft Salon, Bangalore, Swati Gupta, says, I think a lot of Indian women are becoming more open towards sporting short hair cuts. They are experimenting with bobs and pixie cuts and carrying them off very well. According to Sumit Malkotia, Style Director, B:blunt, Delhi, and member of the ID Artist team by L’Oreal Professionnel, “Cuts to look out for will be textured one-length or shoulder-length bobs.” Schwarzkopf expert Najeeb-ur-Rehman, Director, Partner Professional Services - Henkel Beauty Care, says, “Crafted fringes, large and bold or with graphic panels,


Anniversary are trending. Boho curls in wearable rounded shapes with gentle graduation and tactile textures are also in vogue. The undone glamour look is the one to look out for which is a cut of contrasting lengths and dishevelled textures - a truly modern spirit.” Adhuna Bhabani-Akhtar shares her vision, “This year the cuts are inspired by 1960s Rock ‘n’ Roll fashion. For short to medium length hair, choppy layers with lots of texture, and the shattered graduated bob are trending this year. For longer hair, it’s the mod inspired fringe. The layers and texturising can be personalised to different hair types. The key to maintaining any good haircut is to visit the salon every 6-8 weeks. These looks are about choppy textures, so a full haircut may not be necessary every visit.” ‘Hue’some effects International vibe: Shades of brown and blonde coupled with Ombre technique as well as dark highlights. Surprise package is fun way to use copper. Experts speak: According to Swati, “Ballayage and Ombre are very good colour techniques to work with as they are commercially most viable. These techniques also present the flexibility to work with something sober and understated or something pretty bold and eccentric. I think Indians can carry off the browns and copper tones the best.”  Sumit says, “Balayage, dip-n-dye or baby lights will continue to be in vogue. Colours such as chestnut, chocolate, coffee, honey chestnut and praline look really good on Indian hair.”  Vivek Shyam Bhatia, Creative Director, Shyam’s Hair & Beauty studio, Mumbai, and member of the L’Oréal Professionnel ID Artist team, says, “Direct application with L’Oréal HairChalk will give hairdressers a chance to try out funky colours, since it eliminates the pre-lightening part and keeps the colour vibrant. The trend of keeping it simple and sticking to the mix of brown and blondes will continue here.” Najeeb opines, “There will be some wonderful colour trends in 2015 like

The Shadow Light technique. It is used to enhance the complementary colour tones which, in turn, deliver a beautiful radiant high shine. With Schwarzkopf Professional’s Igora Royal Metallic Neutralized Browns you can create a great look. The Dappling Colour technique, which complements voluminous curl shapes, is an easy to learn method that creates a naturallooking, dappled-end result. Also, the Kisscolour technique can be as subtle or as daring as you want with the use of kissing and stroking colour combinations throughout the hair.” Adhuna says, “In colour, the ‘balayage’ and ‘ombre’ techniques are still very popular as they require less maintenance than a global colour and allow for sun-kissed, natural looking hair. These colour techniques also complement the shattered haircut shapes.” Style sensation International vibe: With midis back in vogue, when it comes to styling the sky’s the limit. From messy updos, side chignon and braids to lose unkempt hair, 2015 looks like one big carnival of creative hairstyles. Experts speak: Swati recommends, I think women should experiment more with braids and updos. Loosely pinned upstyles or buns pinned on one side are innovative and different and also a good mix of traditional and western. Women need to change their mentality that updos make you look old, it’s not necessarily so. Sumit suggests, “Highly layered haircuts with natural texture looks great. Girls with long tresses should believe in hairstyles like braids, top knots and twisties, which are easy and can make you look different as long hair can get monotonous at times. Vivek says, “Variation of braids will be the next high-street style for 2015 – it’s easy to do and looks stylish. Women with long locks could try back-brushing certain areas to create good volume and leave the rest of the hair scrunched up and messy. Najeeb says, “I think the boho girl trend with long wavy natural texture and elaborate styles will be big for the

next season. Undone glamour, feminine styles, long layering and soft styling, too, are in.” Adhuna recommends, “The finish is an all-important factor that makes the unkempt hairdo look fresh and current. Dishevelled elegance is the style of the moment, and you can use B.BLUNT’S back to life dry shampoo or the texturising wax paste to help create this lived-in look.” Textured tresses International vibe: Texture gets natural in 2015. Cuts and textures go hand in hand – cuts are more organic to the face shape, while texture complements the natural fall of your hair. Shattered layers, soft waves and out-of-bed textures are in. Experts speak: Swati says, “I think curls and waves will be the textures that will rule. Obviously, these textures are high maintenance and the best way to do so is with the help of good care and styling products. Care range of products from the SP range like Smoothen/Luxe work well for curly-wavy hair. Styling products like SP Polished Waves and SP Refined Texture are great for hair’s texture.  Sumit says, “When we enhance what we naturally have, all textures can look great. We can always pick products according to our natural texture. For waves or curls, you can use spiral splendour for softer effect or full volume mousse for stronger hold. If you are more of a styling person, you can always depend on constructor or crapage de chignon.”  Najeeb asserts, “Naturally straight and soft waves will be top favourites.” What’s hot – For Swati hair extensions, while for Najeeb the undone glamour look is hot this season. Sumit says, Updos are hot as they are changing the culture of hairstyling.” What’s not – According to Swati says bleached hair is passé. For Najeeb, madeup styling, poker straight hair, vibrant colouring will not be hot this season. Vivek says, “And there’s nothing like ‘not-hot’ term for me in hairdressing, even a bald look if carried with great attitude is a show killer.” b eauty l aun chpad | 01.15

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ANNIVERSARY SPECIAL /Forecast

Trends by Vivienne Mackinder As fashion is a mix of micro trends, it’s more about a fashion that fits your life style and personality, from a Bohemian look, to Glam Rock & Roll, or a minimal fashion statement. The following styles can reflect these individual trends. For the minimal (less is more lady) I see the Return of the bob, in its classic sense. The hot tool to use is the half round brush to create a soft curve (no more flat irons). Next hot trend is long hair styling, messy pony tails, a mix of braids and messy buns. (the challenge is to bring these messy street looks into the salon and make money out of them). For long hair worn down, I see longer layers and longer facial framing, still worn with a curl or lazy wave. Back combing the crown is also popular to glamourise these looks. In summary, I would describe the trends as relaxed glamour, that can be girly and feminine and above all a very individual statement. Regarding color Ombre is still popular, but the new trend is more of a solid colour, so we have to be clever here to be fashionable and yet give the client a reason to come in to the salon for colour, by adding a few ‘peak a boo’ colours within the solid base to make the look more couture. Another trend for the classic bob is a very shear and fine highlight or low light, to create dimension on a flat surface. The big change in our profession is that the consumer is learning how to do some of the above styles on You Tube. Box colour, curling iron styles and soft up styles, which can all be found on line, the consumer is teaching the consumer! You can even learn how to cut your hair at home and do the most common style of all— a “long square layer style”. This is a wake up call for the profession, may be the competition is not the salon down the road, may be it’s the consumer and You tube. So my bigger message to all colorists and stylist is, be a life long learner and study EVERY DAY, or the consumer will eat your lunch!

For men, Adhuna says, it is the return to barbering. Fades are big, with disconnected lengths on top, usually styled with a deep side parting. Longer lengths are also in, with a tapered lived-in texture.

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Anniversary

COLOR FORECAST

SPRING SUMMER

2015

THIS FORECAST IS SPECIALLY CREATED BY PECLERS PARIS FOR MERCK/ EMD ON THE BASIS OF TRENDS INSPIRATIONS. PECLERS PARIS OBSERVES THE WORLD TRENDS IN ORDER TO ANTICIPATE WHAT TOMORROW’S LIFESTYLES & FASHIONS WILL BE. THE CRITICAL ANALYSIS THAT PECLERS PARIS PREPARES IS SYNTHESISED AND PRESENTED IN THE FORM OF A “TREND BOOK”. PECLERS PARIS PUBLISHES TWO FORECAST IN A YEAR – SPRING/SUMMER & AUTUMN/ WINTER. Under the banner of pleasure, relaxation, leisure & energy, this season revolves around quintessential summer values, but infuses them with a new twist. The notion of hedonism permeates all four stories, expressing the need for new energy and resources to tackle tomorrow’s challenges. Serenity and minimalism fuse in an experimental, modernist vein in the intense of beauty focus of ASTHETE. In AMUSEMENT, the care free spirit mixes the chic and the cheap, pop references and avant – garde influences, but always in a light hearted and easy vein. EPICUREAN explores the rich cultures of the Mediterranean to inspire a new vision of sustainability that address aspirations for a better balance between humanity and nature. The high- paced environment of IMPULSE taps into the power of positive energy and dynamic reactivity.

AESTHETE

Driven by the quest to surround herself with beauty, this season’s aesthete breathes serenity and balance. She’s an expert in composing a pared and sensual, modern and relaxed environment. Her effortless fashions are simple and chic, sophisticated yet relaxed, based on elementary shape cut in luxury fabrics that work well for day and night, weekday and weekend. Always perfectly groomed, she has mastered the art of fashion-forward nude styles for everyday, highlighting them with a graphic touch of deep color when she wants to create added impact. The quest to find the ideal balance between sobriety and refinement in order to create a pared yet sensual, austere yet warm environment that speaks directly to the senses. Influenced by Japanese design principles and by the graceful, moving elegance of contemporary dance, this mood is both chic and athletic, disciplined and laid back.

FASHION: The elegant and refined everyday wardrobe features

simple elementary styles that are easy to wear and allow free and flowing movement. Dresses are key as well as ultra-pared utilitarian designs with minimal finishing and rarely any ornamentation. Shapes are mostly loose, cuing men’s pajamas and shirts, or closer fitting yoga inspired items. Fabrics are matte and fluid, knits soft and sensual and denims are given a feminine twist in glistening light weights.

LIFESTYLE: The muted palette of neutrals and rich, cozy materials soften this strict and pared design mood. A subtle mix of feminine grace and athletic fitness suffused with sober aesthetics with a shot of energy and well-being, serenity and relaxation. The result is warm and quiet, soothing for the mind and the senses.

BEAUTY: Whether bold and clean or soft and sensual. Aesthete takes a new look at classic beauty codes and infuses them with a fresh and modern twist. Ina super natural and refined spirit make up focuses on ultra-discreet effects: satiny complexion, slightly iridescent beige eye shadow, volumizer mascaras, and barely tinged lips and nails. In an athletic and chic vein, a cool maritime vibe blows over cosmetics with navy blue and deep red in dense textures and sharp graphic patterns. COLOR: The nude palette breathes desecration and sensuality. The skin matching from light to tan tones are highlighted by a touch of fresh white. Nautical blues expand to embrace a wide range of soft or dark shirting inspired blues, classic navy or sea blues. b eauty l aun chpad | 01.15

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ANNIVERSARY SPECIAL /Forecast LIFESTYLE: This casual and upbeat mood has an easy going and fancy free edge which thrives on improbable mixes: plastic braiding and silk brocade, dressy evening wear worn for daytime, cocktail dress with sneakers, etc. These assorted fake and fun details adorn a cheery and playful environment evoking a lifesized doll house. BEAUTY: A colourful and update mood with an arty and edgy feel. The hairdo candy colors are used in slightly grating duos (green and pink, yellow and blue, orange and pink) on eyes, nails and hair. The look is fresh and light for day, and slightly more dramatic, with deeper tones and extravagant fake lashes, at night. COLORS: The palette features sweet and acid shades, with girly pinks and purples, a perky near neon lime and a platinum neutral tone evoking peroxide blonde. They are made to be used in multicolored combinations, from rainbow gradations to edgier mixes of freshness and intensity.

AMUSEMENT

In this whimsical and ambiguous mood, girly and feminine codes are inverted and twisted. This season’s romantic woman flirts with borderline attitudes, injecting a dose of shifting humour and fancy to counter the monotony of everyday life. This fun and easy going fashionista keeps up to date on new trends, enhances a dressy garment with a kitsch or pop detail and mixes colors freely. Ephemeral tattoos, pastel coloured hair sprays and nail art are already part of her beauty routine basics, which she applies, like her classic cosmetics, in her characteristically fresh and light-hearted style. The playful and whimsical vibes that dominates this mood are crossed with darker, slightly kitschy elements, infusing the cute, romantic and feminine styles with a strange and slightly bizzare edge. The sugary sweet candy mood has caustic undertone, drawing on a fancy free attitude that likes to break rules

FASHION: This wardrobe of glamorous and girly styles mixes

casual and dressy garments, revamped in oversized proportions and adorned with exaggerated details (bows, belts, buttons etc.) fabrics are stiff and architectural, as in neoprene, foamback and chunky canvas, or fluid and flowing for layering and tiered flounces. This experimental take on elegance mixes street and chic references to create a new, slightly off-balance silhouette.

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EPICUREAN

This modern take on authenticity and simplicity draws its key influences from Mediterranean cultures and aspires to a harmonious and hedonistic vision of sustainability. Calm and collected, this season’s nature lover leads a healthy lifestyle based on natural and organic produce, fabrics and make-


Anniversary up. Her carefully constructed wardrobe is composed of low profile luxuries items chosen for their practical elegance and timelessness. She has a preference for traditional beauty care products that nourish and embellish at the same time. She highlights her tan complexion, due to her outdoorsy lifestyle, with radiant solar colors or darker, subtle shimmering tones. Indulging in simple life pleasures, taking the best of tradition and nature to compose an authentic and wholesome lifestyle that counters the artificial and virtual dimension of the contemporary connected world. This hedonistic current draws on the rich and varied Mediterranean cultures for their timeless elegance, natural materials and traditional beauty recipes.

FASHION: This casual, practical and refined fashion attitude

focuses on simple, elegant shapes, with a preference for blousing tops and ample bottoms that emphasize the waist. Fabrics feature delicate décor or raised textures: satin jacquard motif on cotton shirting, lacy open work knits and heavy cotton sateens, the sophisticated fabrics ‘upgrade’ the universal masculine/ feminine causalwear references, from summer trench coat to the shirt dress.

LIFESTYLE: Touring the Mediterranean for its healthy and time honoured traditions: from ancestral elixirs to natural fibers. This simple and sober mood, made for long days lounging in the sun, calls on rustic raw materials. Straw, raffia, braiding and natural leather accessories are refined and protective, their reassuring timelessness offsets the frenzy of the modern world.

FASHION: This new brand of business – like glamour walks a

fine line between night and day, sport and formal, revamping the classics with elaborate cut outs, bold materials and color blocking. Fabrics focus on shine, with satin, lurex and metallicized surfaces that are offset by matte and sporty basics (sweatshirt fleece, skintight knits) infusing the sophisticated city elegance with a rapper chic edge.

LIFESTYLE: This street smart lifestyle taps both elegant formal wear and relaxed sportswear in a high energy environment inspired by the bright lights of big cities. It is a new brand of effortless glamour made to navigate the urban jungle with boldness, allure and a positive look.

BEAUTY: This graphic beauty mood explores new aesthetic directions. The kinetic energy of flashy, shimmering and metallicized effects is heightened by the deep and vibrant colors, for eyes, lips, and nails, and in single stand out features. In a cleaner vein, matte and velvety textured tones combine in geometric color – blocked motifs. COLORS: The vibrant contrasting palette combines warm and cold tones, luminous and muted shades, with a sprinkling of glitter and mirror effects. The striking tones are applied in color blocks and underlined with graphic black. Bright orange is the key color, with flamboyant red and soft yellow.

BEAUTY: This mood’s natural vibes translate into two key cosmetic directions: an intense sun-kissed and high energy range of citrus yellows and oranges for a colourful make up mood and innovative beauty care scrubs. Or, on the contrary, Mediterranean tradition in rich, oily textures and a palette of greenish beiges highlighted with metallic patinas to create a dark and shadowy beauty that stays out of the sun. COLORS: The palette of natural dyed tone evokes a vegetal and floral environment. Almonds and khaki greens, terracotta and a sunny yellow softly contrast with the tender pinks and rosewood. A rich and refined array between shade and light.

IMPULSE

Keeping up with the high paced life of big cities around the world implies a dynamic attitude capable of adapting to any situation. This ambitious, athletic and assertive woman has energy to spare. Self-confident, she dresses to stand out, mixing chic, even flashy, evening styles with sporty items that suits her active and outgoing lifestyle. Attracted to innovative products, she appreciates performance oriented and multipurpose cosmetics in kits. She’ll experiment with striking colors and rich textures to complement her bold and creative personality. The pulse of the city gives this fashion mood its high energy dynamics. Ready to tackle any situation that arises, the wardrobe of a powerful and glamorous woman features sharp and bold cuts designed to make an impact. A fusion on couture and streetware, with a few sporty accessories tossed in, propels fashion in both a dressy and pragmatic direction. b eauty l aun chpad | 01.15

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ANNIVERSARY SPECIAL /Analysis

Browse,

Click,

Shop! IN THE FAST CHANGING PACE OF ONLINE RETAIL, THE BUSINESS OF BEAUTY IS UNDERGOING A TRANSFORMATION, TOO. FALGUNI NAYAR OF NYKAA.COM HELPS US UNDERSTAND THE BEAUTY SALES ONLINE- WHAT’S HOT AND WHAT’S NOT IN ONLINE RETAIL.

The Trafc 1.5 million visitors per month. Reaches at peak at lunch between 12 to 2 PM Falls around 5 PM Again peaks at dinner around 9 PM

— BY KANISHKA RAMCHANDANI

In beauty market, customers want fresh and genuine products. Research of online retail has shown that customers prefer online shopping because of the variety of choice that they get. Since we are an inventory-based business, we make sure that we offer our customers authentic products. We don’t keep stock of products that are nearing expiry. And that’s what gives Nykaa.com the upper hand over other market-based sites.

Nykaa.com is a purely inventory-based retail site. In the open market place, lot of sites provide clearance stock, which differs greatly in quality. The customer needs to be aware of this. We offer genuine, fresh products that are sourced directly from the brands. Our products are well-evaluated for expiry dates and we have a wide selection on the rack.

BATH & BODY PRODUCTS

MAKE-UP

50%

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HAIRCARE

MAKE-UP TAKES THE CAKE Make-up is the biggest revenue churner, amounting to 50% of the sales. Next is skincare, followed by haircare. Other categories are fragrance, herbal and bath and body products.

ILLUSTRATIONS: ALL-FREEDOWNLOAD.COM

SKINCARE


Anniversary

2%

THE ONLINE CUSTOMER & CONVERSIONS Age group of 22-35 largely loves online beauty! “It’s when she either first starts working or after her postgraduation education that the customer has spending capacity and keen interest in beauty products” — Falguni Nayar

The industry conversion percentage is around 2%. Conversion rate vary depending on the kind of instrument the consumer is using, whether she is using her mobile, tablet, laptop or desktop or operating through the app. A lot also depends on how we are marketing our brand, which makes the source important for the conversion. Visitors come to our site from Google or Facebook and other social networking sites. The visitor’s frame of mind is crucial when it comes to conversion into actual purchase. We see more conversions during sales. There are other purchase patterns that we see across the online retail industry that entails that the customer browses on her mobile but buys through her desktop. We try to give our customers as much of a retail experience as possible. For make-up, we have swatches that help them decide the right shade. For perfumes, we have detailed description of the scents with a mention of the kind of personality that can wear that particular fragrance. We also provide high quality images for the customer’s better understanding of the products.

SPECIALIZED COSMETICS

On Nykaa.com, we have clubbed together all herbal brands under one category to add to the customer’s benefit. This category is doing well and has huge potential. What I have observed is that there are certain products which are absolute winners amongst the customers. Also, herbal brands have a very wide catalogue as compared to brands like Neutrogena and Maybelline. There are certain winning products such as the amla and bhringraj shampoo, under-eye gels and neem and aloe vera-based or vitamin E-based products by brands like Khadi and Fab India. Since customers today are looking at specialised skincare, dermacosmetics are becoming very popular. Brands like Vichy, Wean, VA and Sebamed are quite in demand. Even in haircare, performancebased haircare by brands like Schwarzkopf is doing well. We have seen that customers are willing to pay 200 to 300 times more if they think the product will address their haircare needs, will solve their problems and has good ingredients like Argan oil.

HERBAL

DERMACOSMETICS MACOSMETICS AC SMETI S

We saw a demand for the multi oil based nourishing products from brands like L’Oreal Paris. Parachute oil continues to be popular. But products such as masks and serums are taking away from the share of hair oils. Overall, the hair oil category is not settled yet, it’s difficult to conclude if it’s a mere trend or there is an ongoing demand. b eauty l aun chpad | 01.15

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ANNIVERSARY SPECIAL AL L /Analysis

Anniversary

FOCUS ON LUXURY & EXCLUSIVITY

There is an increasing demand for luxury brands. We have brands like L’Occitane on board, but we need to improve our brand and product offering in the luxury category. Apart from luxury, we are also keen on getting exclusive imported brands on Nykaa.com. There is good demand for international brands but due to India’s trade policies, they can be imported by authorised dealers, which involve a lot of investment and paperwork. Right now the imported brands that we have on Nykaa.com are the ones which we source from local dealers. We are keen on adding more exclusive brands in this category. But compared to imported ones Indian brands are doing better as the supply chain is much stronger and regular.

THE CHALLENGES Product offerings: As I always say, retail is all about

detail. It is a very detail oriented business. That makes cataloguing extremely important for us. I can’t afford to get any product wrong in the catalogue — it has to be done correctly and powerfully. That’s why technology plays a vital role in cataloguing. Also, the variety of products on offer is important. If a customer demands a particular product that is not available on our site, we make it a point to source it for her.

Delivery process: We have tied up with some of the best-

WINNERS ARE BRAND BASED SALES & COMBOS

Sales are a big part of online market. Most of our sales are brand-driven as we tie up with brands to have sales. While we get increased revenues, the brand gets a lot of attention. It’s not that we have sales going on all the time, products sell even when there is no sale on, but consumer traffic is definitely up in times of sales, going up to five times more than on regular days. Apart from sales, combos are what draw regular traffic to the site. Brands create customised combos for us, for instance, they will put five products in a kit and give it to us at a special price. They always do very well.

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in-class courier companies like Blue Dart. We try to despatch the products within 24 hours but maximum within 48 hours and it takes 3-4 days for the product to reach the customer. In terms of our return policy, if there is any mistake from our end (difference in colour, broken in transit et al), we take back the product. However, as the business of beauty goes, once the package is opened, the products can’t be taken back.


CREDIT: BMW FASHION SHOW

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BEAUTY Y/Previe Preview iew ie w

B

EAUTÉ EAT THE TH E LA L LATEST TEST TE ST IIN N B BE AUTY AU TY A N ND BEAUTY AND SKIN NCA ARE O FFERS SKINCARE OFFERS ACRO AC ROSS RO SS SS HE HELVES E ACROSS SHELVES

NATIO RICH COLOUR CREME GLOSS combines the creamy colour

experience of lipstick with the brilliance of lip gloss. Being a multi-tasker’s delight, it provides rich colour, intense hydration and long lasting shine, with its hydrating mocktail of Mango and Shea Butters, Vitamin E and Honey which instantly softens, moisturises and replenishes your lips. Made to suit all skin tones, the Gloss packs a punch in five feminine shades of Serene, Calm, Happy, Alive and Passion. MRP: `995

LANCÔME ABSOLUE L’EXTRAIT SERUM utilizes the infinite

regeneration technology found in stem cells of the Lancôme Rose. Capable of stimulating the skin cells of the dermal layer, the concentrate regenerates deeper into the skin. The sensory experiences contained in the texture of Absolue L’Extrait Serum, including its delicate fragrance are unique. The fresh pearl-like gel-emulsion effectively reveals signs of youth for a rejuvenated look, while visibily reducing wrinkles and imperfections, leaving the skin radiant and beautiful looking. MRP: `31, 000 for 30ml

BOBBI BROWN NEW SKIN WEIGHTLESS POWDER FOUNDATION is a creamy powder that promises

to delivers a soft, cashmere-like feel and a buffed, polished finish that looks like skin and feels completely weightless. The Double-coated powder helps prevent makeup deterioration, controls oil for shine-free coverage, even through extreme heat and humidity. Price: `4,030

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MAC TECHNAKOHL LINER delivers vivid

colours in a collection of modern metals, pearly pigments, striking neons and bold tones perfect for a new take on the smoky eye. The liner’s enduring formula features a unique combination of plant-derived waxes, providing a soft, comfortable feel, while staying smudgeresistant for up to eight hours. Price: `1,100


L’OCCITANE SHEA WHIPPED BODY CREAM combines the nourishing

properties of a balm with the lightness of a mousse to help nourish and protect the skin. This whipped formula made, with 10% shea butter, gently melts when applied, leaving a supple and comfortable skin. MRP: `1990 for 100 ml

CHERYL’S HYDRAMOIST is specially meant for normal to dry skin. Cheryl’s new lipid-balancing moisturizer quickly absorbs and protects the skin’s natural oilmoisture balance to promote healthy and radiant skin. It is inbuilt with ingredients that refreshes and hydrates skin to encourage skin natural hydration. It infuses hydration back into winter skin whilst repairing it. Price: `450 for 50 ml.

NIVEA OIL IN LOTION COCOA

Nourish brings the goodness of oil, masked in the lotion to provide nourishment without the oily feeling and it also includes benefits of Cocoa Butter. Enriched with Coconut Oil & Cocoa Butter, the lotion provides deep moisture and smoothes away dullness, leaving behind a rich fragrance of cocoa butter, and making skin soft and supple. Price: 75ml at `120, 250ml at `250, 400ml at `330

SHISEIDO ZA LIQUID FOUNDATION enriched

LAKMÉ LIP LOVE LIP CARE BALMS

comes in a dual core in which the creamy inner core keeps lips moisturized throughout the day and the outer core gives a tint of colour to the lips. It also protect lips from sun damage as it consist with SPF 15. This new lip balm claims to keep the lips well hydrated, soft and supple for 12 hours. These sticks are available in four variants – Cherry, Strawberry, Peach and Vanilla. Price: `200 for 3.8gm

with Vitamin C & E, Minerals and Hyaluronic Acid creates pearly translucent and radiant skin while SPF 25PA++ gives lasting protection from the sun. This poreless liquid foundation is easy to blend; giving a natural full coverage and providing a sheer beautiful finish to the skin. It is suited for Indian climate and skin tones. Price: `950 for 30ml

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111133


BEAUTY/Nails

Guest Artist

Lexi Martone is a New York-based nail artist. Her work has been featured in magazines and fashion shows, and on such celebrities as Jennifer Lopez.

ST R TURN L

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Alexander McQueen (RUNWAY) ANDREEA ANGELESCU; (NAIL TIPS) ARMANDO SANCHEZ

Akris

Rodarte

Rodarte

Preen

ast year, nail art traveled to the far reaches of the universe with a surplus of galaxy motifs. Flash-forward to today and interstellar muses seem to be taking over the runways. The catwalk looks are a mix of whimsical (Alexander McQueen’s lacey moons and stars), futuristic (actual twinkling lights on an Akris pantsuit) and geek-chic (Star Wars prints of C-3PO and the Death Star at Rodarte, and Darth Vader at Preen). What does this this mean for sci-fi savvy techs? You can stretch your imagination light years beyond typical galaxy nail art with fashion’s space-invading ideas. Case in point: Nail artist Lexi Martone’s designs, one of which brandishes a 3-D sculpture of Darth Vader. So gear up on your sculpting skills, and may the force be with you!


BEAUTY/Nails

Morgan Taylor Lacquer Deck the Halls morgantaylor lacquer.com

OPI First Class Desires opi.com

Deborah Lippmann Xanadu deborahlippmann.com SpaRitual Lacquer Mirage sparitual.com

All That GLITTERS THIS SEASON’S HOTTEST NAIL HUES SPARKLE IN COOL FROSTS AND WARM SHIMMERS.

GUTTER CREDITS

ARMANDO SANCHEZ

China Glaze December to Remember chinaglaze.com CND Vinylux Chiffon Twirl cnd.com

Cuccio Colour Surprise! cuccio.com

Essie Cosmetics Jiggle Hi, Jiggle Low essie.com


FRAGRANCE F FR AGRA AG RANC NCE /Preview

VERSACE

BRIGHT CRYSTAL ABSOLU Inspiration: The intense

version of one of the most beloved jewel-fragrances in the world, where the essence of bright crystal is enhanced to the extreme. A fragrance made even more intoxicating by its enhanced olfactory concentrations and prolonged persistence is for a woman who entrusts her femininity to the timeless seductive power of bright crystal, in harmony with the Versace glamour.

Notes: The heart is enriched with inviting and velvety accents of raspberry, accented by the elegance of peony along with refined notes of magnolia and lotus flowers. Then a trail evokes an intense and voluptuous sensuality, with precious vegetal amber, deep acajou wood, bright and vibrant musk.

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GET SEXY AND SEDUCTIVE THIS SEASON

Lolita Lempicka VALENTINO

UOMO Inspiration: Perfumer

Olivier Polge imagined a fragrance full of history, classic and brilliant, with accords that change on the person over time. Its subtle, light, unique signature is only revealed, like the clothes, up close. It is a profoundly Italian blend made of precisely chosen ingredients.

Notes: It is enveloped by

the limpid elegance of zesty bergamot and its surprising hint of spice. Barely touched by myrtle, it opens with racy notes of coffee and the shimmering tones of gianduja cream, in a memorable enticing duo. It is retained by an enveloping musky hint of white leather that reveals the majesty of cedar.

eLle L’aime Inspiration: This is

a fragrance of love that transfigures women and nature. With its smbolic fragrant trail, Lolita Lempicka writes an important page of its own story, that has always been at the heart of the brand. The sensuous charms of “elle l’aime is an ode to the power of love.

Notes: Yearning for the

intoxicating scent of lime, the fragrance emerges in a burst of white flowers. Coconut flower steeped in Jasmine and ylang ylang unfold rich, sensuous notes. Amid this chorus of florals, precious myrrh brings a dazzaling note of warmth and languishes in the creamy caress of sandalwood.

KENZO

FLOWER IN THE AIR Inspiration: Beyond

telling the poetic story of a flower in the city, Kenzo changes perspective and goes further and higher. A new chapter, a new perfume creation for its emblematic poppy. Kenzo dreams of lightness, absolute freedom. A new fragrance creation inspired by a feather light poppy, an exceptional floral.

Notes: At its heart is the quintessence of flowers dazzling rose, magnolia, gardenia - which unfurl in an ultra -feminine, fresh breeze. Punctuated by raspberry and pink pepper, softened by white musk. Kenzo has a new dream for its emblematic flower.


MONT BLANC

DOLCE & GABBANA

EMBLEM Inspiration: This new

fragrance for men challenges the laws of attraction through the power of its story, the enactment of its accords, and the virile audacity of its bottle. It pays an accurate tribute to the Montblanc heritage, symbol of the six glacial valleys bordering the highest peak in Europe. Its sillage reflects a lifestyle, an art of seduction too - brilliant, vibrant, forthright.

Notes: Top notes effervesce with juicy bitter grapefruit. The main accord blows hot and cold with an icy absolute of cardamom and clary sage leaf, jolted by a shockwave of pink peppercorns and black pepper. Frosty violet leaf crackles in contact with razor-sharp cinnamon leaf. Cleaned of its earthy aspect, purified patchouli gives this Montblanc fragrance its base, wrapped in the intensity of wood and ambroxan.

DOLCE Inspiration:Feminine NARCISO

EAU DE PARFUM Inspiration: Narciso

defines sensuality with a modern kind of elegance. It celebrates a woman’s powers of seduction with the utmost luxury and embraces a modern femininity that’s both assertive and elusive, illuminating the universal magic of seduction and attraction.

Notes: The fragrance

transforms notes of vetiver, the most elegant note from the classic woody family, with a daring olfactory composition that encapsulates intense femininity. While musk remains the signature heart of the scent, softened by amber. Assertive woody notes of vetiver and luminous white and dark cedars meet tender florals, lucid gardenia and soft radiant bulgarian rose to create a singular synthesis both bold and subtle.

and fresh, Dolce embodies the delicate balance between timeless craftsmanship and innovation in the art of perfumed composition.“Dolce is a contemporary fragrance inspired by a memory. The originality is not just in the way it was created, but also because it is the translation into fragrance of a young new love that will, by virtue of its innocence, retain its youthful vitality,” adds Stefano Gabbana.

Notes: Dolce is a gentle,

feminine mix of white flowers, introduced by the freshness of the Neroli leaves and defined by the White Amaryllis. The fragrance opens with a brightly-coloured, sweetsmelling explosion of Neroli leaves and Papaya flower, dissipating into a floral bouquet as the core of the fragrance emerges.

ISSEY MIYAKE

NUIT D’ISSEY Inspiration: Bold, free

and brave, the Nuit d’Issey man commands admiration. Game for any experience, inclined to rise to challenges, he dives. After his brief getaway, he resurfaces, filled with a natural power to attract the messenger of this new fragrance.

Notes: The top notes

feature the tangy citrus accords with masculine bergamot and tender grapefruit. In the middle notes, the fragrance follows a mysterious trail where a leather accord emerges, enhanced with spices and black pepper, and laden with wood and vetiver. In the base notes, the attraction of rich, textured accords – “black” woods, patchouli and incense extends into the exquisite, smooth sweetness of tonka bean.

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FRAGRANCE /Preview JEAN PAUL GAULTIER SALVATORE FERRAGAMO

INCANTO AMITY Inspiration: The GUESS

DARE Inspiration: This new

perfume for women, is exciting, provoking and evokes feelings. Its floral-woodymusk composition provides a passionate cocktail which attracts attention and plays on exotic shades in sophisticated and modern way.

Notes: Top notes open with

a blend of kumquat, lemon blossom and pear blossom, adding up to cactus blossom in the heart surrounded with wild rose and elegant jasmine. Base notes provide the exotic scent of coconut accords, while blond wood and musk soften the composition in subtle way.

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essence is an interpretation of a beautiful sensation that narrates the tale of great friendship. A new and exciting chapter in the Incanto family which evokes a refined combination of silky flowers and juicy notes, designed to delight the senses with a splash of joy.

Notes: Juicy notes of the

satsuma mandarin and yubari melon lead to an intense floral bouquet of jasmine flowers and lotus blossoms. This lovely composition is wrapped in a sophisticated blend of white cedar and white musk revealing a surprisingly different scent.

‘CLASSIQUE’ Inspiration: Jean Paul

Gaultier took the corset and turned it into a weapon of mass seduction. For women – it took their breath away, it became an item of fine lingerie, worn confidently on the outside to flatter what was underneath.

Notes: The fragrance

illuminates the skin with an explosion of tiare flowers nestled in an overdose of gourmand notes. Our mouths watering, we recognise tangy, juicy pomegranate. Then, the floral vapours take over. Orange blossom, indelibly associated with the original formula, envelops the skin in irresistible sensuality. Lastly, to enhance the vanilla’s intensity, the perfumer added fractionated patchouli to structure the composition from top to base.

PRADA

LUNA ROSSA EXTREME Inspiration: The

new masculine fragrance embodies the spirit of the Luna Rossa sailing team. These are men faced with intense physical, mental and technical challenges. They share an unrivalled passion for innovation. Their focus is victory.

Notes: Zestful Bergamot

from Italy invigorates the mature spice of Black Pepper and activates fresh Lavender notes, thus introducing the concept of team spirit. Leathery balsamic Labdanum brings reassuring hardiness to the mix, while the Juniper Berries provide the aromatic link between the resiny mid-notes and the Pepper. At the base intense Lavender Absolute is the versatile backbone channeling all the other ingredients, while the dark pods and seeds of the rich Vanilla are both sweetly emotive and animalistic.


BEAUTY/Skincare

VICHY BRACES for 2015!!

AN EVENING OF SKIN CARE, BEAUTY SECRETS AND BOOK — BY MEHER CASTELINO LAUNCH IS THE PERFECT WAY TO START THE FESTIVE SEASON. THE BRAND VICHY IS SYNONYMOUS WITH BEAUTY, SKIN AND ITS CARE SO THE SNEAK PEEK OF VICHY’S 2015 LINE WAS SOMETHING WOMEN LONG FOR.

P

art of the House of L’Oreal Group, Vichy Laboratories the leading Dermacosmetics brand created in 1931 by a physician in Vichy, was launched in India in 2002 and is available in over 500 select pharmacies in 22 major cities. La Roche Posay launched in 2010 is the super sensitive line recommended by dermatologists and is also part of the L’Oreal Active Cosmetics Division. Both brands are available in 51 countries, have 40 million consumers and have Dermacosmetics ranges available at pharmacies, drug stores, medispas and chemists. For 2015 Vichy gave a sneak peek of the new products, while Dr Jayshree Sharad the well-known skin specialist, who has worked with top stars like Amitabh Bachchan, Salman Khan and many more celebs from Bollywood launched her book “Skin Talks” and explained the intricacies of skin care at the event with an informative presentation. “We have three new ranges – Liftactiv Supreme, Ideal White and Aqualia. Vichy has crafted Liftactiv Supreme, which is the first range of products for continuous correction for wrinkles, firmness and gives youthfulness to the skin,” revealed Himani Chandna, Head Marketing, Active Cosmetics Division of Vichy India. “The Ideal White in 2015 brings in a new concept of whitening. It has an exclusive patented “Metabolic” whitening complex that works on three Melanin flows to reach the three dimensions of ideal fairness. With the Aqualia Thermal range there is a unique technology of dynamic water distribution, which has a hydrating sugar complex and Vichy Thermal Spa water helps to boost the distribution of water to all parts of the face. The light weight serum plumps and soothes the skin,” continued Himani.

Sandeep Kripalani, Director Active Cosmetics Division, Vichy India revealed the line of products that work wonders on the skin from Vichy. “While Vichy products are available in pharmacies, La Roche Posay products are in Chemists. The former has a whitening cream, anti-ageing formula, acne treatment and the wonderful Spa Water spray, which is very refreshing for the face and has a three year shelf life. The sun care product is of gold standard and ideal for super Sensitive skin. One must remember that hydration is very important for all skin types whether they are normal, oily or dry,” said Sandeep Kripalani. The line of Vichy products comprises Lift Active, Normaderm, Purete Thermal Spa Water with 15 minerals, Aqualia Thermal, Bio White, Capital Soleil and Vichy Homme. Each product has a range to suit all skin types. All Vichy products are formulated with Vichy Thermal Spa water, which is naturally enriched with 15 minerals and 13 trace elements. The addition of the new 2015 range will give women in India a wider option in skin care, which is natural and ideal for the sensitive skins that long for perfection.

The writer at the Vichy wall b eauty l aun chpad | 01.15

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ACADEMICS

GROWTH Factor

NAIL LOUNGE ACADEMY IS ONE OF THE PREMIER INSTITUTES IN THE COUNTRY WHICH OFFERS A WIDE RANGE OF COURSES STARTING FROM BASIC TO ADVANCED AND ALSO PROVIDES CUSTOMIZED TRAINING MODULES TO SALONS.

I

n the past few years nails as an industry is making its presence felt across the country. With the growing number of nail artists and academies, its becoming a prominent career option for many. And Nail Lounge Academy is the name responsible for producing new age talents that promise to take on this emerging rage in the beauty industry. Nail Lounge Academy (NLA) is a full service nail academy that commenced operations under the guidance and leadership of Kavita Bathija – nail guru and one of India’s premier nail technicians. Kavita Bathija spent her career as Head Trainer for OPI India from 2000-2006. She was instrumental in opening the first Nail Bar in India in 2001, during her career with OPI India. She subsequently ventured on her own in 2007 and opened the flagship dedicated Nail Salon called Nail lounge. Bhathija took up the missionary task of contributing to the Nail Industry through International certified courses and smooth supplies of nail products, which is a major concern in India. Later she tied up with Nubar, USA as their exclusive education partners and nail product distributors in 2012. This tie –up triggered the emergence of their dedicated nail academy in Mumbai  called  Nail Lounge Academy. Today as she heads Nail Lounge Academy, Bhatija not just stands as a head trainer for her students, but also as a mentor, they regularly come to her for advice on how to better their career in nails. Nail Lounge Academy started its operations in 2007 from Bandra, Mumbai. But the directors running this training institute fast realized that nail training has more potential than what they anticipated. So they decided to put together a better and larger space at work. In 2010 the subtle training division moved to a swanky new location on the posh Hill road at Bandra, Mumbai. And location shift was not the only addition that happened, NLA also teamed up with Nubar to design courses in nails that met international curriculum standards. The academy decided to get more professional by recruiting expert faculty in nails and introducing nail courses that oscillated from basic to advanced, giving prospective students a wide spectrum to choose from. The academy has a Mumbai based academy manager – Anu Thadani, three trainers and technicians conducting education courses on a national level. NLA trains close to 50 students per month. As of now, the academy gives a choice of nine courses,

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that range from basic to advanced, suitable for everyone who are interested in nails as a hobby or in making a career out of them. The courses present students with international curriculum on nail art and nail technician study modules, and practical training making it nothing short of what they would learn from any international institute. Moreover Nail Lounge Academy is the only Nail Academy that guarantees 100 per cent job placement for students who are in for professional nail technician course. Other than receiving application from individual students, NLA also happens to be an informed choice for salons who want to get nail ready for their customers. Nail Lounge Academy is constantly involved in training existing staff of several renowned salons to become nail art experts, who in turn can service their client’s needs in nail care and nail art. Not to forget that NLA offers bespoke training module for salons, this makes them a preferred nail training partner for salons in India. As of today, NLA is offering its course in Mumbai, New Delhi and Punjab, and is fast rising to have more training institutes through a franchisee model in prominent cities of India. b eauty l aun chpad | 01.15

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ADVERTORIAL


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ADVERTORIAL

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BE BONNIE HAIR & SKIN SALON IS A CHAIN OF HIGH END UNI-SEX HAIR & SKIN SALONS WHICH HAVE MASTERED THE ART OF HAIR STYLING AND TREATMENTS THROUGH A VERY PERSONALIZED ATTENTION AND TOUCH IN ALL ITS SERVICES TO EVERY CUSTOMER, BE IT A EXPERIMENTING TEENAGER OR A LESS ADVENTUROUS CLIENT. EXPERT HANDS PICKED AND NURTURED FROM SOME OF THE BEST TRAINING INSTITUTES OF THE COUNTRY GIVE THAT CUSTOMIZED LOOK ADDING BOUNCE AND GLOW TO YOUR MANE. THE SALON ALSO RETAILS A WIDE RANGE OF NATIONAL & INTERNATIONAL PROFESSIONAL PRODUCTS (SKIN & HAIR) WHICH ARE ACTUALLY USED HERE. THE BEST PART OF IT, IS MOUSUMI MITRA, THE HIGHLY TRAINED (SKIN & HAIR) LADY BEHIND THE WHOLE SHOW, OFFERS EXPERT TIPS AND ADVICE TO THE INTERESTED CLIENTS QUITE OFTEN REGARDING BEAUTY CARE, TREATMENT AS WELL AS THE PROPER USE OF APPROPRIATE BEAUTY PRODUCTS.


Be Bonnie covers a wide range of skin treatments such as Advanced Aroma Therapy, Skin Lightening Serum Treatment, Age Defying Treatment and some of the most popular facials, such as the Trans Dermal, Instant Glow, AHA, Crystal, Four Elements, Hydra Glow etc. The variety offered in terms of face peels are also amazing….. Glycolic, Kozic, Lactic and so on and so forth. Adding jewel on the crown, Be Bonnie is a ‘MUST VISIT’ hotspot for makeover sessions, grooming and styling of all types – Bridal to Party, Corporate to Regular, Fashion to Funky, That’s why “BE BONNIE” is a very familiar name among the citizen. Over the years, Be Bonnie has carved a niche’ for itself in the world of glitz and glamour as the official make over partners through various associations with many of the most prestigious beauty pageants and fashion shows within the city from Sananda Tilottama, Sananda Srimati, Unish Kuri Glam Hunt, Radio Mirchi Aamrapali, Unish Kuri Fresh Face and plenty more recent being Kolkata Couture & Lifestyle Fashion Week. With the increasing stress in our day to day life, pollution and change in the climate pattern, body spa and polishing has also become a necessity rather than a beauty treatment process. To rejuvenate the tired muscles, to shed off the wary and dry skin, to pamper oneself, one does need to go for a spa or a polish now and then. Be Bonnie is just that Spa Destination that clients would love to visit time and again.

Skin Treatment

› › › › › ›

Advance Aroma Therapy Anti Pigmentation Treatment Skin Lightening Serum Treatment Age Defying Triple Firming Treatment Revitalizing Eye Treatment Hydrating & Rejuvenating Treatment Anti Acne and Blemishes Serum Treatment

Hands & Feet Care Treatment, Bridal/Groom as well as party Make-up, Body Care, Tattoos, Piercing & other Exotic Beauty Treatments Be Bonnie Bodycare Pvt Ltd – Hair & Skin Salon

› › › › › › ›

Gariahat – 033 40658118 Garia – 033 24300321 E.M.Bypass, Unnayan Complex – 033 40635115 City Centre I Mall, Salt Lake – 033 40650088 Lake Gardens – 033 40062522 Sarat Bose Road – 033 40070031 Behala Chowrasta – 033 69000079

Email – info@bebonnie.in Facebook – www.facebook.com/bebonnie.loreal@ gmail.com Website - www.bebonnie.in

The services rendered are Hair Treatment

› › › ›

Professional Anti-Hair Fall Treatment Power Purify Lustre Treatment Service Shine – bond service to get straight, Mirror Shine hair In-salon treatments for frizzy, unmanageable or permanently straightened hair › “Cataplasm with spruce” treatments for very sensitized and colored hair

Hair Cutting, Hair Color Service, Anti Dandruff treatment, Hair Texture Service, Hair Spa & all major hair related treatment as well as services.

›

Hair Spa for damaged hair (Cream bath along with concentrate) › Hair Spa for thick, frizzy, unmanageable hair. › Hair Spa for normal, dull hair › Hydrating Concentrate

Hair Loss Innovation

› ›

Aminexil & Balance Scalp Energy Serum (For Women) Renaxil & Protect Tonic (Anti Hair Loss Innovation for Men)

Instant 5

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Nutri boost repair treatment for dry and damaged hair Sleek Intense Smoothing Treatment for Frizzy & Unmanageable hair › Ultra Shine Color Treatment for Colored Hair › Pure de-stress Scalp Treatment for Sensitive & Dry Scalp

The Founder Mousumi Mitra is a name which has gained not only importance in a very short tenure in ibl ffor converting i many society but also responsible ladies from their girl next door image to a fashion diva. She is a person who is known and seen in many of the social events and in beauty programs. She has trained herself from renowned beauty experts and also has done extensive research to bring her skill level to such an optimal level that can instill confidence in the minds of dear clients of the Be Bonnie chain of salons. With close association and active interest of her entrepreneur husband, Utpal Mitra, both husband and wife have made the salon chain brand a household name with high recall value. b eauty l aun chpad | 01.15

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Royal Master Mane master Trevor Sorbie

F

TRESS LEGEND TREVOR SORBIE REFLECTS ON MEETING THE QUEEN AND A LIFETIME SPENT IN HAIR. — FRANCESCA MOISIN

rom tenement building to Buckingham Palace. Thus described, famed stylist Trevor Sorbie’s story sounds like Cinderella, yet this tale is ever more compelling because it’s true. Born in Paisley, Scotland, in 1949, his was a modest childhood. “We shared an outside toilet with the other residents, and I got a weekly tin bath every Friday night,” Sorbie recalls. At age 15, sick of being bullied, he dropped out of school. Prospects bleak, the floundering teen went to work for his barber father in Ilford, England. That chop shop didn’t have a name, though locals called it Jock (a Scotch diminutive of John) the Barbers, due to dad’s Scottish heritage. From the start, strand snipping came naturally. “I’d never been drawn to hair, but I had been a lifelong lover of art,” explains the entrepreneur. “Instead of paint, tresses became my medium.” Passion thus discovered, life changed again five years later. Bored of cropping only whiskers, Sorbie resolved to expand into the realm of women’s coifs. “My mum and dad sent me to London’s Richard School of Hairdressing,” he says. The sixmonth course cost £100—every penny of it well spent. Upon graduating he scored a gig at Vidal Sassoon, after instantly charming Art Director Christopher Brooker. “In the late ’60s

and early ’70s, Sassoon clientele varied from regular folk to famous actors and musicians, including Mia Farrow and Paul McCartney,” Sorbie reveals. “You got used to seeing renowned faces, so I seldom felt star-struck.” The artist did, however, brim with awed appreciation for his hero and mentor. “Vidal’s ideas were revolutionary,” he affirms. “Listening to him speak with passion and excitement always got me inspired.” Galvanized, Sorbie opened his first Covent Garden Salon in 1979. Today the London resident operates five successful venues (in London, Brighton and Manchester), and is one of the world’s most highly awarded stylists. In 2004 Queen Elizabeth honored him as a Member of the Order of the British Empire, his proudest achievement. “I was quite nervous meeting the Queen,” Sorbie remembers. “But she’s a very intelligent lady, with a wonderful ability to communicate.” Despite his celebrated status, the pro still finds time to pay it forward. My New Hair, a nonprofit wig customization service that brings beautiful faux pieces to patients suffering medical fiber loss, launched in 2006, after Sorbie helped a family member battle cancer. To date he has trained more than 600 fellow stylists, continuing to raise the bar for exceptional hair creations.

Trevor Sorbie has created innumerable looks over the course of his beautybiz tenure. Here are a few.

1975

The Concorde

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1982

Sculpture

GUTTER CREDITS

THROUGH THE YEARS


CONVERSATIONS

TREVOR’S TRESS TRIO Three revolutionary hair achievements put Sorbie on the map.

GUTTER CREDITS

THE WEDGE: At a ’70s show in Paris, Sorbie cut a variation of the classic bob—short around the hairline, longer on the inside—but results didn’t please him. To salvage, he brushed it severely back, and out popped “The Wedge.” The first snip to get a double-page spread in Vogue, it captured the spirit of the times. Reflects Sorbie, “Suddenly I understood the power of invention.”

1989

shadowplay

THE CHOP: The bob again served as base base, but this time Sorbie redefined its interior. “I followed my gut, cutting into sections at random, instead of evenly snipping ends,” he explains. The method created “texturizing,” a previously unknown technique that soon became part of every master’s repertoire. THE SCRUNCH: As a prominent John T Frieda stylist in 1979, back-to-back clients F were the norm. One day a woman with a w porous, wavy red mane wanted it fingerp dried—the Frieda procedure du jour— d but Sorbie, swamped, grabbed chunks b of strands instead, squeezed them in his o fists, applied heat, then let them cool. ““Thus was scrunch drying, my greatest invention, inadvertently born,” he laughs. “From textures fine to thick, it infused incredible volume.”

1992 flames

1994

The Frizz

b eauty l aun chpad | 01.15

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GLITZ & GLAMOUR ACADEMY was founded in 2006, by Kakoli Sengupta, Director Training Hair Stylist & Owner of K’ Hair & Beauty Salon, is one of the very renowned experts in this profession. Armed with several international qualifications and having worked with some of the most iconic experts in India and abroad, she is now a focused academician and a virtual knowledge bank. Glitz & Glamour Academy offers IHB International Qualification on Hair Dressing & Beauty Therapy in association with Schwarzkopf Professional

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Beauty Industry is one of the fastest growing business segments in the country which offers a glamour quotient and opportunity to have a satisfying and lucrative career option at the same time! There is an inherent and perpetual need of trained and skilled professionals in this business. However, as the industry grows and the consumer matures, the level of perfection and knowledge requirement is also simultaneously going up. The consumer has global exposure and are quite aware of the brands available in the Indian market now, the use of which can transform them to look good, and feel younger and more beautiful and confident. Hence, the requirement of very high quality salon education and world class professional accreditation is a must to excel in this Industry. Hair Styling and Make Up experts are beginning to occupy cult and celebrity status in India rubbing shoulders with film stars and professional beauty models as they are required to work on them to make them more beautiful and convert them into perfect ‘Page 3, photogenic, shutterbug’s delight’!.

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INDUSTRY EXPERTS

Glitz & Glamour Academy, B 20/1, Nandan Kanan Flat-109, Ground Floor Santoshpur, Kolkata – 700075 Call: 033 -2416 1345 Mob: 9836381831 email: info@glitznglamour.in Glitz & Glamour Academy, IHB International Qualification on Hair Dressing & Beauty Therapy in association with Schwarzkopf Professional

USP

For salon professionals who want to upgrade their skills or for budding salon professionals who want to make a successful career in this Industry by acquiring an International qualification with contemporary hands on knowledge, GLITZ & GLAMOUR ACADEMY gives special care and attention to impart concepts and also do handholding practical sessions to make them experts in their field. The academy stresses on the fact that training is an ongoing process and even allows the past students to seek and refer the academy for expert guidance to improve their skills further, even after the completion of the courses.

It is here that I discovered my passion for makeup and hair styling and decided to specialize in these... What deserves special mention is the manner in which every student is carefully guided by efcient faculty members. Today I can condently say that 4 years back I had taken the right decision of enrolling for a course here...not only because I love my work but also because I am a happier person!! — by Arpita Nag, ex-student of the Academy

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ACADEMICS

Kanchan Mehra A women educator with a Will to Make a Difference AT HER ACADEMY IN NEW DELHI, KANCHAN MEHRA, BELIEVES IN THE HUGE POTENTIAL OF THE SALON BUSINESS AND HAS MADE UP HER MIND TO TAKE IT ALL ACROSS. WITH HER WHIRLWIND SEMINARS ACROSS NORTHERN INDIA FROM A SMALLER TOWN LIKE ABOHAR TO THE BIGGER CITIES, SHE EDUCATES ON BEAUTY & HAIR.

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Her slew of qualifications include Diplomas in hair from Toni & Guy and ASK to beauty from Rahul Phate and others. Dr. Mehra, is initially a B.Ed & qualified Naturopath and believes that passion & hard work are the two key attributes for her success and is naturally the basis for surviving in the ever-competitive hair, skin & beauty business in India, or “you will sink like stone to the bottom of the river”.

International Beauty Academy & Navrang Professional

Kanchan Mehra’s Navrang Professional has currently tied up with International Beauty Academy, set up and conceptualized by Vineet Kapur of O3 Plus with his wide experience of over two decades in the beauty business. IBA aims at imparting knowledge to aspiring aesthetician, Make up Artist, Hairstylists- at both basic and advanced levels.

Range &Courses

International Beauty Academy (IBA), is said to be accredited to CIBTAC (Confederation of International Beauty Therapy and Cosmetology), a leading awarding body, proud of its International recognition for producing graduates of the highest calibre. The institute offers courses ranging from one month beauty culture and hair culture courses at `30,000 to an ambitious set of advanced courses in cosmeceuticals, trichology etc. At `75000/ for over 3 months. Hands on training at the attached salon and placements are committed by the institute. There are 7 trainers in the institute with mastrclasses being conducted by Dr. Kanchan Mehra herself.

b ea u ty la u n ch p a d | 0 1 .15

GUTTER CREDITS

SITTING POISED


For AD.indd 131

03/02/15 8:26 PM


MARCH 2015

19TH-22ND COSMOPACK 20TH-23RD COSMOPROF BOLOGNA (ITALY) F A I R

D I S T R I C T

www.cosmoprof.com

Organiser - SoGeCos s.p.a. - Milan - Italy - ph. +39.02.796.420 fax +39.02.795.036 - sogecos@cosmoprof.it - company of

in cooperation with


Press release

Cosmoprof Bologna 2015: new features for the upcoming edition. 150 ways to “nourish beauty” - the perfect tie-in with Expo Milano 2015. Press Cosmoprof release Bologna 2015: new features for the upcoming edition. 150 ways to COSMOPROF has set -itself ambitious The 48th edition will take place in Bologna - Cosmoprof “nourish2015 beauty” the some perfect tie-intargets. with Expo Milano 2015. Cosmoprof Bologna new features for the upcoming from 20th-23rd March 2015: and Cosmopack from 19th-22nd March – and,edition. more than ever before, will style COSMOPROF 2015 has set itself some ambitious targets. The 48th edition will take place in Bologna - Cosmoprof from itself as the quintessential international beauty trade fair, the centre for trends and for information 150 20th-23rd ways to “nourish beauty” - the perfect tie-in with Expo Milano 2015.about the global March and Cosmopack from 19th-22nd March. cosmetics world.

The 24 national collectives from the previous edition will be joined this year by some new participants, including the

COSMOPROF 2015 has set itself some ambitious targets. The 48th edition will take taking place part in Bologna - Cosmoprof Arab Emirates, Thailand and the Netherlands, companies and distributors in the event more The United event will extend over the Cosmopack entire Bologna fair offering district and will feature the very best Italian and international from 20th-23rd March and from 19th-22nd March – and, more than ever before, will style business opportunities in the major world markets. businesses, underlining itsinternational worldwide prestige and renown. The 24 national collectives from the previous edition itself as the quintessential beauty trade fair, the centre for trends and for information about the The International Buyer Programme willparticipants, have even moreincluding to offer this year, involving 25 regions of theThailand world and andglobal will be joined this year by some new the United Arab Emirates, the cosmetics world. exhibiting companies direct contact with operators interested in buying from different countries. guaranteeing Netherlands, offering companies and distributors taking part in the event more business opportunities in the major A lot of attention will be devoted to innovations in the hair sector. Now in its sixth edition, On Hair will be staging world markets. The event will extend over the entire Bologna fair will district anddesigners will feature the very best Italian and international the world’s most eagerly awaited show, which include of international renown. Some of the mostRoad Exhibitors taking part in the eventhair will be interested to hear that Cosmoprof is organising the Cosmoprof businesses, underlining its worldwide prestige and renown. The 24 national collectives from the previous edition influential hair designers will be returning to stage spectacular shows and showcase cutting-edge styles on the stateShow, a series of international presentations about the fair, in partnership with chambers of commerce and will be joined this year by some new participants, including the United Arab Emirates, Thailand and the of-the-art catwalks.countries. The aim behind this is to revive and maintain the level of foreign participation year embassies in various Netherlands, offering companies and distributors taking part in the event more business opportunities in the major willisalso be plentyinoforder Hair Forum workshops to looking how Italian achieved great success on year,There which essential for businesses meetat and grow. excellence This yearhas road shows have beenabroad, held in world with markets. in-person testimonials from eminent figures in the hair sector. South Africa, Qatar-Doha and Peru. ExhibitorsHair taking part in will the be event will in bepartnership interested to the hear that Italiana Cosmoprof is organising the Chamber Cosmoprof Road Ring Selected, organised Camera (Italian The International Buyer Programme will have with even more to offer dell’Acconciatura this year, involving 25 regions of the Show,ofaHairdressing) series of international presentations about the fair, in partnership with chambers of and and will see young companies talents takingdirect their turn on thewith stage.operators A jury of Masters will select the bestcommerce four different world and guaranteeing exhibiting contact interesting in buying from embassies in various countries. The aim behind this is to revive and maintain the level of foreign participation year hairdressers and will give suggestions and tips to the young participants to improve their technique. This will be a perfect countries. on year, which is new essential in order forbebusinesses meet andinternational grow. Thisaudience year road have been held in launch pad for designers, who will able to showto Cosmoprof’s their shows art and creative energy. South Africa, Qatar-Doha and Peru. the be beauty sector include a brand-new project dedicated the “Spa Experience”. The extra A lot ofInitiatives attentionforwill devoted to innovations in the hair sector.toNow in its sixth edition, On exhibition Hair will be The International Buyer Programme willanhave even more to offer this year, involving 25 regions of the space reserved for this major sector will house “International SPA Symposium”, a forum involving the most influential staging the world’s most eagerly awaited hair show, which will include designers of international renown. world and guaranteeing exhibiting companies direct contact with operators interesting in buying from different trade publications and related associations. Some of the most influential hair designers will be returning to stage spectacular shows and showcase cuttingcountries. There bestate-of-the-art special exhibitioncatwalks. areas to meet the various business needs of every company. The Extraordinary Gallery, edge styles onwill the

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Initiatives for the beauty sector include a brand-new project dedicated to the “Spa Experience”. The extra exhibition space reserved for this major sector will house an “International SPA Symposium”, a forum involving the most influential trade publications and related associations.

Profile for vikas upadhyay

Bli january 2015  

We are in 2015! And the trends are fast changing in the ever vigorously evolving world of beauty. We have more options of brands, of purchas...

Bli january 2015  

We are in 2015! And the trends are fast changing in the ever vigorously evolving world of beauty. We have more options of brands, of purchas...

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