i
as see it! W
e are in 2015! And the trends are fast changing in the ever vigorously evolving world of beauty. We have more options of brands, of purchasing platformsfrom direct sales executives, to brick and mortart retailers, upping the ante are the online beauty retailers in 2015! Flipkart and Amazon might still be grappling with this segment, Nykaa ad Purplle or on to it and pushing with all their might! The consumer is meanwhile demanding more realistic experiences all across- less photo shopped images in advertising, more reviews of products before they purchase online, and experimenting with newer products. Our guest writer Kiran Khalap of Chlorophyll clearly brings this out, the fact that beauty brands need to address the changing notion of the feminine more sharply. Keeping with this trend is our shoot that focuses on the emerging androgynous trend. Asha Hariharan keeps her creative wheel churning out one wonder after the other. Launchpad cover shoot owes it all to her brilliance and Richa’s unconventional and real beauty! The Trend Forecast clearly points out how increasingly the trend is towards individual choice and whether one chooses the messy look or the textured layered one, the coffee or the metallic colours, there will always be a method to the madness and can be achieved by the sheer expertise of the hairdresser! We have added backup from Amy Dodd’s insightful feature on the salon business in the USA. As India is leap frogging into the future, there are things that we are already emulating and others that we can learn from. Even the fragrance business is moving increasingly towards niche fragrances, personalization and great retail experiences. We continue ceaselessly to bring you the best and in this effort have brought forth an exclusive peep into Nykaa’s online business and consumer demand patterns; Bhartiya Mahila Bank’s exclusive offers for women entrepreneur and much more!!
Ritoo Jhha
Editor in Chief
Editor In Chief & Publisher Ritoo Jhha Managing Editor Kanishka Ramchandani EDITORIAL Associate Editor Jhumur Nandi, Section Editor Sohani Dogra ART Designer Raghab Panda Design Consultant Kaustubh MEDIA & EVENTS General Manager (East & South India) Kaushik Karmakar (West India) Gajender Singh Rawat Assitant General Manager Abhishek Gourav Executive (East India) Amitabha Mallik GM. Finance & Administration Ashish Jha Administrative Sr. Executive Vikas Upadhyay Accounts Executive Faisal Khan Legal & Corporate Affairs Atul Jha (Manu Law Associates) Finance & HR Consultant Sarwar Raza (Legislegal) Executive - Circulation & Subscription Prashant Ambadas Sangle Beauté Espace Media Pvt Ltd New Delhi | 1500 B&C, Devika Tower, Nehru Place, New Delhi 110 019, India. Tel: +91 11 4132 4044/45/49 Mumbai | 405, 4th Floor, Nirma Plaza, Makwana Road, Opp. Antariksh Plaza, Marol Naka, Andheri (E), Mumbai 400059, India Kolkata | Cl 216, Sector 2, Salt Lake City, Kolkata 700 091, India Chandigarh | SCO 47, 1st Floor, Sector 26, Madhya Marg, Chandigarh 160 019, India www.beauteespace.net | www.hairdesignertv.in
Publisher/CEO Deborah Carver Vice President/CFO Mindy Rosiejka Executive Editor Amy Dodds Associate Publisher Danielle Timsit Owner Beauté Espace Media Pvt Ltd. printer and publisher Ritoo Jhha on the behalf of Beauté Espace Media Pvt Ltd. Printed at Samrat Offset Pvt. Ltd. B-88, Okhla Industrial Area, New Delhi-110020 and Published at Beauté Espace Media Pvt Ltd. 1500 B&C, Devika Tower, Nehru Place, New Delhi- 110019. Editor: Ritoo Jhha. Copyright © 2012 by Creative Age Communications, Inc. All rights reserved. Beauty Launchpad® is a registered trademark of Creative Age Communications, Inc. 7628 Densmore Avenue Van Nuys, CA 91406-2042. The trademarks, trade dress and copyrighted contents of Beauty Launchpad® are used by Beaute Espace Media Pvt. Ltd. pursuant to license.