BLI April 2015

RNI. NO:.DELENG/2014/56137 DL (S)-17/3468/2014-16

April 2015 ` 100

HOW TOP SPA’S DEFINE LUXURY Rod Anker Presents

DELUXE STYLE

LOOKS SALON ENTERS

DUBAI

WITH ELAN

i

Editor In Chief & Publisher Ritoo Jhha Managing Editor Kanishka Ramchandani

as see it!

T

he month of April is interesting for us as we decipher Luxury in different ways- the definition of luxury by some leading spas in the country, conversations with a few leading luxury haircare suppliers to the industry. Kerastase, the brand that actually set up the concept of luxury in Indian salons has gradually established the concept with great panache and an effective range of products, instilling the value of dedicated spaces in salons to luxury hair experiential and more. The leading Indian chains Looks, Affinity, and Geetanjali Salon in New Delhi, A N John, Kolkota, Oryza, Chennai and Bangalore, Bodycraft Bangalore and the international salon names like Jean Claude Biguine, Dessange Paris and Toni & Guy are pushing towards the premium/ luxury experience in salons.

We are proud to present Rod Anker’s translation of luxury in our cover shoot! Subtle, elegant and on trend!

New concepts get launched all the time, but speaking to Kevin Murphy’s Wade sets you thinking on a brand’s possibilities and boundaries. Indeed a brand by a hairdresser that seems to challenge established norms- through newer ingredients, new and dynamic packaging and styling products that promise to create some differentiation in the market. Lets watch!

Feedback will be eagerly awaited

CONTRIBUTOR Meher Castelino ART Designer Raghab Panda Design Consultant Kaustubh MEDIA & EVENTS General Manager (East & South India) Kaushik Karmakar (West India) Gajender Singh Rawat Sr. Manager (East India) Amitabha Mallik GM. Finance & Administration Ashish Jha Administrative Sr. Executive Vikas Upadhyay Accounts Executive Faisal Khan Legal & Corporate Affairs Atul Jha (Manu Law Associates) Finance & HR Consultant Sarwar Raza (Legislegal) Executive - Circulation & Subscription Prashant Ambadas Sangle Beauté Espace Media Pvt Ltd New Delhi | 1500 B&C, Devika Tower, Nehru Place, New Delhi 110 019, India. Tel: +91 11 4132 4044/45/49 Mumbai | 405, 4th Floor, Nirma Plaza, Makwana Road, Opp. Antariksh Plaza, Marol Naka, Andheri (E), Mumbai 400059, India Kolkata | Cl 216, Sector 2, Salt Lake City, Kolkata 700 091, India Chandigarh | SCO 47, 1st Floor, Sector 26, Madhya Marg, Chandigarh 160 019, India www.beauteespace.net | www.hairdesignertv.in

Publisher/CEO Deborah Carver Vice President/CFO Mindy Rosiejka Executive Editor Amy Dodds Associate Publisher Danielle Timsit

Ritoo Jhha

Editor in Chief

Owner Beauté Espace Media Pvt Ltd. printer and publisher Ritoo Jhha on the behalf of Beauté Espace Media Pvt Ltd. Printed at Samrat Offset Pvt. Ltd. B-88, Okhla Industrial Area, New Delhi-110020 and Published at Beauté Espace Media Pvt Ltd. 1500 B&C, Devika Tower, Nehru Place, New Delhi- 110019. Editor: Ritoo Jhha.

Copyright © 2012 by Creative Age Communications, Inc. All rights reserved. Beauty Launchpad® is a registered trademark of Creative Age Communications, Inc. 7628 Densmore Avenue Van Nuys, CA 91406-2042. The trademarks, trade dress and copyrighted contents of Beauty Launchpad® are used by Beaute Espace Media Pvt. Ltd. pursuant to license.

WRITE YOUR OWN SUCCESS STORY!

FOR FRANCHISE we undertake the following tasks :

Site Selection

Interiors

For further information :

Equipment & Products

L - 011 26566610 M - +91- 9811320330

Marketing & Advertisement Solutions

Technical Support & Staff

franchise@affinitysalon.com www.AffinitySalon.com

R

VE O EC

BEAUTY

H

T ON

Preview 42 Nails 46 Fragrance Preview

48

Wellness 50 Dermatspeak 62 Wellness 64 Trendspotting 68 Skincare 71

On The Cover

Quick updates on what's happening in the world of beauty

HAIR Cover Feature 20 Preview 25 Solutions 26 Review 28 Expert 30 Quick tips 34 Portfolio 35 Conversations 37

Deluxe style by Rod Anker This month's smartest hair essentials Matrix repairinside gets consumer nod!!

High shine, lasting results Inspirations from Paris Runway to real way A stitch in time Leading the luxury brigade

Summer scents

How high-end spas define luxury Aesthetic Makeovers Luxury treatments gain momentum Lakmé fashion week summer/ resort 2015 The luxury of aesthetics Gionee India beach fashion week 2015

Trendspotting 76

The mesmerising Marsala

BUSINESS New launches 80

News Now 14

Living the trends

Trendspotting 74

Hair: Rod Anker Photography: Aman Makkar Model: Merrylin Boro

REGULARS

The latest in beauty and skincare offers across shelves

Brand talk 82 Salon of the month

84

Academics 86

Talk of the town hair+beauty

by Dessange Paris Hariharan pushes for growing the cake-no beating about the bush Studio Mèche

Colourful show

New entrant 87

The ultimate defence

New entrant 88

Looks salon enters Dubai with elan

Live & learn 90

Passion play

GLOBAL

NEWS

QUICK UPDATES ON WHAT’S HAPPENING IN THE WORLD OF BEAUTY

DONALD TRUMP’S SECOND FRAGRANCE LAUNCHED

The Trump Organization and Parlux Fragrances have announced the launch of Empire by Trump. The bold notes of peppermint, spicy chai and a hint of juicy apple makes it an ideal fragrance for the condent man who aspires to create his own empire through personal achievement.

Empire by Trump was created by perfumer Marypierre Julien.

“Parlux has done a wonderful job creating a sophisticated and luxurious scent that exudes the essence of the Trump brand,» said Amy Steinfeldt, Director of Global Licensing for The Trump Organization. Their expertise in fragrance production and marketing continues to make them an exceptional partner for us.” This new fragrance collection for men by Donald Trump is now available exclusively at Macy›s. This three-piece collection includes a 1.7  oz. and 3.4  oz. fragrances, and a deodorant stick.

Retail prices range from $14 to $62.

14

b ea u ty la u n ch p a d | 0 4 .15

L’ORÉAL FINALISES ACQUISITION OF NEILY COSMETICOS, BRAZIL

L’Oréal has announced that it has nalised the acquisition of Niely Cosmeticos, Brazil, one of the largest independent hair coloration and haircare companies. Brazil is one of the world’s largest hair colour and haircare markets.

L’Oréal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail and branded retail. A strategic move for L’Oréal in Brazil and Latin America Zone, the acquisition of Niely Cosmeticos will complement the products offered by L’Oréal’s Consumer Products Division in Brazil.

With net revenue of 406 million Brazilian Reals in 2014, the Niely Cosmeticos group has two main brands: Cor & Ton for hair coloration and Niely Gold for haircare.

Sold at accessible prices and enjoying a large penetration among the country’s middle class, Niely Cosmeticos products are widely distributed throughout retailers and wholesalers, supermarkets, pharmacies and perfumery chains.

SHISEIDO’S NEW RESEARCH CENTRE

Shiseido is in the process of establishing a new research facility, the ‘Global Innovation Center’, at Yokohama. It will be an urban type open lab for research where innovative technologies and new values are created through the integration of diverse professionals and their expertise.

The company will pursue sales growth and cost optimisation through various strategies including R&D, thereby linking and integrating innovative product development based on cutting-edge technologies with marketing right up to the customer. This ensures that the study of cosmetics and other beauty businesses moves forward, beyond scientic approaches. It will be one of the largest cosmetics research hub in the world based on the key phrase of ‘Meet, learn, and experience’.

In addition, through the use of renewable energy, conservation of energy use, and other environmental measures, the company aims to obtain the highest rank of S under CASBEE Yokohama (the Comprehensive Assessment System for Built Environment Efciency of Yokohama City). Furthermore, a semi-public space will be set aside for any emergencies that may arise, as well as a place for people who are unable to return home following a disaster.

The new research centre is scheduled to start operating by the end of 2018.

DELHI | GURGAON | NOIDA | CHANDIGARH

LOCATE YOUR CLOSEST AFFINITY SALON VISIT

www.AffinitySalon.com

GLOBAL

DUFRY TO ACQUIRE DUTY FREE

Dufry announces that it has entered into a binding agreement with Edizione S.r.l. (Edizione) to acquire its 50.1% stake in World Duty Free S.p.A (WDF).

Following completion of the transaction with Edizione, Dufry will launch a mandatory tender offer of the remaining 49.9% to outstanding WDF shares. The combination with WDF will enhance Dufry’s global position in the travel retail industry, with presence in 67 countries, with a market share of approx. 24% in airport retail globally.

Dufry expects to generate prots of up to EUR 100 million. The transaction is expected to be value accretive to Dufry shareholders, resulting in an increased earning per share accretion from the second year onwards.

Strategically, the transaction will enhance Dufry’s portfolio with attractive long-term concessions across several major European airports, including London’s Heathrow airport, large number of emerging markets, and the Spanish airports, which ideally complement Dufry’s strong Mediterranean footprint. The transaction will also strengthen Dufry’s operations in North and Latin America, Asia and the Middle East. Dufry believes that the combined platform will create new growth opportunities.

INNOVATIONS TAKE CENTRESTAGE AT ‘MAKE UP IN SEOUL’

The second edition of “Make Up in Seoul’ conference was held on 15th April. There were fteen conferences that focused on the new technologies and advances made in the eld of make-up and cosmetic products. The conference highlighted radical technology by Nastritex, a dynamic Italian SME, on the changing aspects of make-up powders. New advances like ‘Protected Beauty’ as well as development of ‘Cushion Compacts’ innovations in airless technology were discussed. The forum also held talks about the latest in, and future trends in nail polish, BB creams, CC creams and, of course, colour cosmetics.

16

b ea u ty la u n ch p a d | 0 4 .15

PREMIUM HAIR AT YOUR FINGERTIPS

Unilever has partnered with Crown Aerosol Packaging North America, a business unit of Crown Holdings, Inc. to introduce their new TRESemmé Expert Selection premium hair spray line. Crown provided Unilever with two unique features to maximise the introduction of the TRESemmé Expert Selection hairspray line.

The rst was a modern and sleek looking can in a unique size that was different from previous TRESemmé hairspray cans.

In addition, Unilever worked with Crown’s Midwest Graphics Lithography Center to develop a super matte varnish and paired it with segmented high-gloss highlights. The unique nish, combined with a sleek look, makes the product stand out. Unilever’s TRESemmé Expert Selection premium hairsprays can now be found in select retailers everywhere.

Melissa Quintana, Marketing Manager, Crown Aerosol Packaging North American explained, “Consumers are after ‘salon hair’ without actually having to make multiple trips to the salon. Brands like TRESemmé are vital in providing consumers with premium products at home.”

The new line was created to appeal to a variety of hair types, styles and consumers of all ages with salon-quality formulas in offerings under Platinum Strength™, Youth Boost, Perfectly (un)Done and Keratin Smooth ranges.

SPECTRA PACKAGING REVEALS NEW DESIGN FOR LABEL.M

Spectra Packaging was recently asked to provide a new pack design for label.men – the new, seven piece range of ‘modern classics’ from label.m, professional haircare for the spirited, urban-oriented man.

Previewed for the rst time at the London Collections: Men shows AW’15, the new label.men’s Thickening Tonic, aunts Spectra’s popular short square shape.

The new packs were customised and colour-matched by Spectra, in a sophisticated dark blue with bright yellow design printed on it. It includes a matt varnish to contrast the pack’s gloss surface. The packs were then completed with 3-pass screen-printing, which threw up a challenge in the decoration procedure.

Gary Allard, Field Sales Representative explained. Printing light colours directly onto a dark surface can sometimes alter how the lighter colour appears and often this can only be rectied by using an extra under laying colour such as white. However, after in-house testing and adjustments, our skilled decoration team were able to maintain label.m›s desired dense vibrancy without the need for an extra colour.” label.m is the ofcial haircare product of London Fashion Week.

COTY INC BAGS BOURJOIS

COTY Inc. has announced its acquisition of Chanel’s brand Bourjois Cosmetics for approximately 15.43 million shares of COTY’s Class A Common Stock. The company is hopeful of a protable future with respect to the Bourjois acquisition.

However, actual results may reect otherwise due to risks and uncertainties arising in integrating the Bourjois cosmetics brand into COTY. Bourjois has a portfolio of colour cosmetic products that are sold through approximately 23,000 outlets in more than 50 countries around the world, leading in some of the most attractive markets for colour cosmetics, such as Western Europe, the Middle East and Asia. Bourjois was founded in 1863, by French actor Joseph-Albert Ponsin.

INDIA

ANTI-AGEING ROUTINE GETS INNOVATIVE

Ponds Age Miracle, along with skincare expert Dr. Rashmi Shetty and celebrated Chef Ranveer Brar, have combined the power of a portable anti-aging diet and beauty products in the ‘Timeless Bite’. It can be carried anywhere and will help in the battle against ageing. While Chef Brar has suggested turmeric to heal damaged skin, Dr Shetty has recommended milk and yogurt application for a glow. She said, “Retinol, a form of vitamin A, does wonders to prevent ageing. In fact, it is recognised as one of world’s best ingredients to ght signs of ageing.

Products that contain Retinol are a great way to externally treat dullness and ageing spots.”

The Pond’s Age Miracle skincare range, comprising essential day and night creams, serum and facial foam cleanser helps the user retain the holiday glow. The range is enriched with six bio actives like Retinol, CLA, AHA

BE SAFE FROM THE SUN WITH VLCC

and Glycerin that rapidly renew skin cells, visibly reduce ne lines, dullness and age spots. The four-step beauty routine ensures younger-looking skin.

LAKMÉ LAUNCHES REAL-TIME MAKE-UP APP

Lakmé launched the Lakmé Makeup Pro. – a one-of-its-kind real-time virtual makeover app at the Lakmé Fashion Week Summer/Resort 2015.

Make-up acionados can now try scarlet lipstick and the smoky eye shadow as well as experiment with a wide palette of stunning shades of make-up to see how it looks on them.

They can virtually try out their favourite makeup while the app guide acts as a stylist. From prepping one’s skin to applying make-up, this app helps one check which particular Lakmé product suits you the best – all in real-time.

At the app launch, actor Shraddha Kapoor said, “I am absolutely honoured to be a part of a launch that I believe is truly revolutionary.

I am sure all the girls out there will relate to this immediately, because who doesn’t like experimenting with their looks and trying out huge make-up portfolio with such ease and fun? And to think, that you will now have all this on your ngertips. It’s a dream come true!”

Srinandan Sundaram, Vice President, Skincare and Make-up, Hindustan Unilever Ltd, said, “A true revolution in the world of make-up, this rst ever realtime makeover app allows users to try out the most vivid looks and shades without having to think twice. Users now have access to our entire portfolio of products that they experiment with instantly with their nger-tips. We have also captured the latest in make-up trends through pro-stylist looks created by our experts…”

The app is currently available on android and is soon to be launched on iOS.

VLCC has launched ve new sun care products that include Sun Defense Anti-Tan Sun Screen Lotion, Sun Defense Ultra Radiance Soufé and Sun Defense Refreshing Sun Block Gel as well as the Sun Defense Ultimate Sun Block Kit and Sun Defense Complete Tan Control Kit, which are available in easy-to-carry travel packs.

VLCC’s Sun Defense Range offers broad-spectrum skin protection from the harmful UVA and UVB rays.

Fortied with the goodness of nature, these products not just protect the skin, but also soothe and hydrate it by maintaining its moisture barrier. They are also PA++> rated.

Vandana Luthra, Founder, VLCC Group, said, “Our Sun Defense Range imbibes years of research, and 25 years of our experience in the beauty and wellness industry to protect our consumers from sun damage, while also educating them about the use of the right SPF for their skin type. ” Regular use of VLCC Sun Defense Range also decreases the risk of tanning, discolouration and early skin aging caused by the sun.

b eauty l aun chpad | 04.15

17

INDIA

KRYOLAN AND TARA MOGHADDAM COME TOGETHER FOR A SEMINAR

Kryolan, the specialised professional make-up brand, had organised a makeup seminar for professional makeup artists. The occasion provided a platform for professionals to get handson training from renowned make-up artist and educator Tara Moghaddam, Kryolan, London. In this seminar, Tara showcased innovative make-up trends and styles that are trending globally.

She also demonstrated various makeup trends like camouage make-up with Dermacolor and Artex, hi-fashion make-up in combination with prosthetics and make-up applications in the fashion sphere. It concluded with the nal presentation of Spring/Summer 2015 Bridal Make-up.

On this occasion, Pradeep Verma, CEO, Kryolan said, “This event was an exceptional opportunity for the industry make-up artists and professionals to get hands-on training from an international artist. We are privileged to host an event highlighting the international fashion make-up styles and the upcoming Spring/Summer bridal trends from the master herself.”

Tara said, “I hope that my seminar brings them a greater understanding of the Kryolan products, the innovations in high denition and the application of global fashion trends of the industry.”

The seminar was attended by professional make-up artists working in the elds of fashion, photo, television, video and the beauty and bridal verticals. Prominent professional make-up artists such as Vidya Tikari, Pammy Kaul and Indra Ahluwalia also participated.

18

b ea u ty la u n ch p a d | 0 4 .15

MULTI-HUED LIPSTICK BY ORIFLAME

Swedish brand Oriame added a unique product to its make-up portfolio with The ONE 5-IN-1 Colour Stylist Lipstick. Enriched with nourishing mango and cocoa butter, it helps in smoothening the lips and keeps them soft. The lipstick offers a palette of colours, from subtle hues to striking shades. The tones range from pink/plum, nude/brown and coral/red. The ONE 5-IN-1 Colour Stylist Lipstick is priced at `449. Since Oriame follows a direct sales format, the products can be bought from a brand consultant.

ESTÉE LAUDER INTRODUCES NUTRITIOUS VITALITY8™

Estée Lauder has launched a fast and effective solution for healthy youthful skin with the new Nutritious Vitality8TM. Infused with Estée Lauder’s proprietary Pomegranate8 Complex, this new collection recharges skin with the power of 8 as in just 8 days, 8 powerful ingredients help reset skin’s natural dynamic equilibrium to help activate 8 dimensions of healthy looking skin. Boosting skin’s own natural energy, the NEW Nutritious Vitality8™ collection includes Nutritious Vitality8™Moisture Crème and Overnight Crème/Mask. The Pomegranate8 Complex has been intensied with the power 8 powerful ingredients – pomegranate, soapberry, mangosteen, berry extract, vitamin C, vitamin E, anti-oxidant booster and mineral water. Thanks to these power ingredients, the products provide vital energy and key nutrients that support skin’s natural balance. In 8 days, the skin shows 8 signs of health – hydrated, radiantly healthy, nourished, supple, energised/vibrant, rened, calmed/soothed and smoother. The Estée Lauder new Nutritious Vitality8™ Collection is dermatologist tested, non-acnegenic and was specically created for and tested on Asian skin. The collection will be available at Estée Lauder stores and counters across India for a retail price of Rs 4000 (50ml) from May 2015 onwards.

SELFIE LAUNCHED IN GURGAON

Aashima Sehgal and Atika Sachdeva threw open the doors of SELFIE - Hand and Feet Spa, at Cross Point Mall, Gurgaon. Set in a calm and serene environment, SELFIE boasts of well-trained staff and contemporary facilities.

The spa uses reputed international brands such as Babor, L’Occitane and OPI to make one›s experience a memorable one. The founders share similar interests and passions, which has culminated into the formation of a lifestyle experiential zone that’s called SELFIE. The treatments offered at the spa include SELFIE Signature Manicure, SELFIE Signature Pedicure, Nail extensions, Gel Nail Art et al. The spa also offers customised packages for birthdays, kitty parties and other special occasions. The owners said, “The idea behind naming our brand SELFIE comes from the thought of offering holistic wellness of one’s self. In future, the hands and feet experience will gradually percolate down to the entire body. Therefore, we wanted to create a brand name that had the power to re-invent and re-position itself even if we add elements to our business.”

IMAGE: ALL-FREE-DOWNLOAD.COM

BEAUTY/Preview

2

be ea a u ty t y lla aun nccch hp h pa p a ad d | 0 4 ..15 15 15

HAIR

COVER FEATURE

e x u l e D tyles S

by Rod Anker

SHION RUNWAYS, FA L A N IO AT N R INTE SSION FOR UL MUSE, PA IF T U A E B A S, R, ICON ED ROD ANKE ET AL INSPIR G IN SS E R D HAIR O DESIGN ON SALON, T SO N O M , R E OWN Y TWIST. WITH AN EDG S K O LO Y R U LUX ANDANI HKA RAMCH IS N A K Y B —

20

b ea u ty la u n ch p a d | 0 4 .15

Sleek and sexy “This is inspired from the Givenchy show in Paris as well as singer FKA Twigs who has this as her signature look”, says Rod. The slick updo has an edge to it, which is effectively softened by serpentine strand. It’s a look that needs oodles of attitude to pull off. If you are ready to stand out in the crowd, rock this style!

Flower in hand look:

CREDITS: Dress: DRVV Necklace: Second floor studio Rings & Valliyan: Nitya bajaj Make-up: Shallu Chandla

COVER FEATURE

Casual pleasures “Braided on one side and left casual on the other, this look is an easy way to incorporate braids into your hair and still look cool.

It can be dressed up or down depending on where you are going and what you are wearing,” he suggests. Make your brunch date a stylish affair with this breezy style. The braided side keeps the hair off your nape, which makes it perfect for summers.

CREDITS: Mesh Bomber: Dhruv Kapoor Rings & Valliyan: Nitya bajaj

Dreamily yours “This one is a more traditional look with a romantic feel to it. Loose strands add to the romance – it will never be the same if it was all neat and placed perfectly,” sums up Rod. Controlled mess is the best way to create a romantic ’do. Coiled braids add to the drama of this look, giving it a mysterious feel.

CREDITS: White shirt: Debapriya Bezbaurah Harness: Vitata Rings & Valliyan: Nitya bajaj

COVER FEATURE

Culling inspirations from various sources such as fashion, beauty and Hollywood, and designing looks for the Indian client, who wants care, trend and wearability all at once, Rod brings to these styles his expertise as a versatile hairdresser.

Of the three looks, which one is your favourite? Why? The cover look is my favourite as it is current and trending.

What does luxury in style mean to you?

Luxury to me is being able to do something without thought. It is not an object, it is an experience. In the world that we inhabit today, we all have access to what is happening around us, we can see which celebrity is wearing what and who is travelling where. The ability to do whatever you want, whenever you want, is luxury for me. If we can do it while being surrounded with the best of everything, then this makes it perfection.

How can you incorporate an element of luxury in everyday life – through haircare or styling?

I think the best advice I would ever give to a client is to have beautiful healthy hair, plan your hair and do not overdo it. Overdone hair looks cheap – your look should appear effortless.

Which are the top trends for Spring/Summer ’15?

There is always a move from one season to another when it comes to hair trends but I must say we are still seeing a lot of beach hair waves, topknots and, of course, braiding this season. The pastel trend has now gone and for some that could not have happened sooner, however, the Hippie culture is gaining momentum and we will still see some pastel colouring for some time still. For the guys, beards are definitely in, the three day growth is out and a full beard is back! Adding undercut to your style to create layers is the coolest. Construct a style that has various textures and attitudes that work together.

Which colours and colour techniques will be happening this season?

Ballayage and freehand colouring is bigger this season with many techniques surrounding this. However, it is not something that simply anyone can do as it involves a very good understanding of the end result as well as the products you are using.

Which styling product and tool are must-haves for you?

The must-have product is a leave-in moisturiser (I prefer a spray!). And the musthave styling tool is a good set of brushes and combs. The difference is incredible as with the right tools you really are setting yourself up for success

Which texture is ‘big’ this season?

Textured, loose messy and beachy hair is BIG

Haircare tips for our readers…

CREDITS: Hairdresser: Rod Anker Model: Merrylin Boro Photographer: Aman Makkar Art Director: Santu Misra

24

bea u ty la u n ch p a d | 0 4 .15

Keep things simple. Every day I see people coming out of salons with overdone hair that belongs on the stage of the theatre in a 1800’s Shakespearean play. Hair needs to move unless you are going to a ball of course! Always condition your hair and DO NOT apply oils as oils coat the hair shaft, dehydrate the internal structure of the shaft and will only make it look shiny. It will never do anything else!

One celebrity you would love to style…

Recently, I had the pleasure to strike one name off my wish list (Frieda Pinto) so the list now has Miley Cyrus, Carlie Kloss and Maddonna.

DE NO VO

HAIR /Preview

THIS MONTH’S SMARTEST HAIR ESSENTIALS

DENVER LAUNCHES BEER SHAMPOO

The deodorant and personal care brand, Denver, has forayed into the hair segment with the launch of Denver Beer Shampoo for men. The shampoo turns bathing into an easy one-step process of cleansing and conditioning with a blend of naturally derived ingredients while also helping conserve water at the same time. With this new product Denver is promoting the idea of conditioning without a conditioner.

Saurabh Gupta, CMO, Denver India, said, “We used a consumer insight on beer as being good for hair to come up with a winning formula for a beer shampoo.

Relying on our in-house R&D, we incorporated beer therapy into this simpleto-use shampoo which also has excellent conditioning properties.”

Apart from 100 and 200 ml bottles, priced at `75 and `160 respectively, the shampoo is also available in 7 ml sachet for `5.

The beer shampoo contains ingredients of the beverage that include maltose for conditioning, biotin for hair loss, silica for volume as well as magnesium. The new product is targeted at young college goers, and urban consumers within the age group of 16-34 years.

ADVANCED HAIR STUDIO STRENGTHENS PRESENCE IN THE NORTH

Advanced Hair Studio launched its third studio in the North as it opened the doors of its Gurgaon outlet. The Gurgaon studio marked the ninth studio launch of hair replacement and hair growth company. The studio was inaugurated by Sanket Shah, CEO & MD, Advanced Hair Studio, India Sub Continent & Middle East, together with Yogesh Mittal, producer of the movie ‘Jal’. The inauguration was followed by an informative talk on the prevalent hair problems and its solutions offered by AHS along with a demo-session of Advanced Laser Therapy and Flashpoints.

The newly opened studio is located in Sushant Lok Extention 2 and is spread across approximately 10,000 sq feet. Apart from the reception lounge, consultation rooms and operating theatres, the four storey building also has treatment specific lounges and individual stylist rooms. Speaking on the occasion, Shah said, “While healthy hair signifies beauty and vitality of an individual, we have noticed that people of Gurgaon are having numerous hair problems due to a hectic and stressful life while working in the corporate sector.”

BRAUN’S NEW HAIR DRYER BR B

Braun by P&G has launched its new hair dryer, the B Satin Hair™ 3 Dryer, for efficient styling. The dryer S comes with many features such as DrySafe, which ensures optimal heat distribution, airflow and drying speed. It is approved by DWI, an independent German fibre research institute. The dryer helps build volume fi from the t roots, leaving your mane look healthy and shiny.

The product has a concentrator nozzle, calibrated fan technology and mesh filter. The back ba of the dryer is slanted at a 20-degree angle to prevent hair from blocking the filter and thus overheating the dryer. The b weight of the product is optimally balanced to ensure easy, convenient usage. The dryer works at the ideal wattage of 1700 watts. The dryer has three heat and airflow settings to match the needs and requirements of hair se types and styling preferences, preferenc along with a cold shot option. Its patented filter protects the airflow system against dirt. It is easy to clean by either removing it or a wiping over it. product lifetime. it This ensures a longer lo

STYLE HAIR THE ORIFLAME WAY

Oriflame has launched HairX Styling, a range of hairstyling products. The array includes HairX Smooth & Sleek Styling Hair cream & HairX Supreme Hold Styling Hairspray. Enriched with Keratin, these products offer 24-hour control and anti-frizz benefits, while giving the hair a sleek finish. The products help in keeping the hair in place, while maintaining a natural look. It softens the locks and makes the hair easy to control and style with added shine and elasticity. The HairX Smooth & Sleek Styling Hair cream is priced at `399 and the HairX Supreme Hold Styling Hairspray is for `449.

b eauty l aun chpad | 04.15

25

HAIR /Solutions

MATRIX Repairinside Gets Consumer Nod!!

THE BIOLAGE ADVANCED REPAIRINSIDE BY MATRIX GETS VALIDATION FROM INDIAN CONSUMERS AND THE INDIAN MARKET RESEARCH BUREAU AS THEY TEST THEIR HAIR REPAIR CLAIMS.. — BY KANISHKA RAMCHANDANI The claim: Matrix Biolage Advanced Repairinside, the first dual repair treatment, reconstructs severely damaged hair both from inside and outside. The research: over 100 Indian women with severely damaged hair The verifier: Indian Market Research Bureau (IMRB) The verdict: It’s true!

IMRB introduced over 100 Indian women with severely damaged hair to the Matrix Biolage Advanced Repairinside in-salon treatment. Here’s the feedback that they gave: 100% of the women said that they felt their hair has been repaired inside and outside after just one treatment. 98% of the women said they will switch to Biolage Advanced Repairinside. 100% of the women said they will recommend Biolage Advanced Repairinside to their friends, family and colleagues.

IMRB concluded that Repairinside has 100% likability and can transform dull, lifeless severely damaged hair to healthy, shiny hair that is full of life.

26

b ea u ty la u n ch p a d | 0 4 .15

REPAIRED FROM OUTSIDE

REPAIRED FROM INSIDE

TESTIMONIALS

Charu Bakshi, Image Hair Salon and Make-up Studio: BEFORE REPAIRINSIDE

AFTER REPAIRINSIDE

“Due to lack of moisture, your hair becomes brittle and damaged, most treatments only repair damaged hair at the cuticle level, leaving the innermost layers in the same condition. Biolage Advanced Repairinside treatment penetrates into the core of each hair and reconstructs it from the inside and outside in just one service. That’s what makes it our clients’ and our favourite product.”

Lisha Jain, Consumer:

DAMAGE CONTROL Hair damage can be attributed to excessive heat styling and over-processing with multiple chemical services. Damage occurs at a dual level – outside (cuticle) and inside (cortex). Matrix Biolage Advanced Repairinside combines the goodness of soya oil and the power of molecular science with arginine to reconstruct the protein inside and restore the cuticle shield from outside. Severely damaged hair has high porosity and split ends, looks dull and lifeless and is frizzy and unmanageable.

The range consists of a repairing shampoo (`550 for 400ml and `300 for 200ml), repairing conditioner (`435 for 400g and `250 for 200g) and the repairing leave-in cream (`380 for 100 ml) as part of its home-care set, and a repairing concentrate and masque, which are used for in-salon Advanced Biospa treatments.

The treatments recommended are the Biolage Advanced 3600 Reconstructive Treatment (60 mins/`650 onward) for severely damaged hair.

“Given my hectic schedule, I use a hair iron to straighten my hair daily, which has left it looking severely damaged. My hairdresser recommended the Biolage Advanced Repairinside treatment, which has provided me with the perfect solution. My hair feels shinier, healthier and repaired both from outside and from inside.”

Treatments and products available exclusively at Matrix salons across the country. Log onto Facebook/matrixindia advanced salon locator to find a Biolage Advanced salon near you.

HAIR /Review

HIGH SHINE, Lasting Results

THE MATRIX OPTI.BLACK DAZZLING SHINE PROMISES TO ADD MIRROR SHINE FINISH TO NATURALLY DARK OR DARK COLORED HAIR. KANISHKA RAMCHANDANI TRIES IT AND DISCOVERS THE PROMISE HOLDS TRUE.

A

part from your time, health and mental peace, a modern lifestyle takes its toll on your hair, too. I am no different than the average Indian woman who has to make do with dry, lustre-less locks, thanks to pollution, sun and stress. My quest for shiny, healthy and cared for tresses came to an end with Matrix.

Faiyaz Shaikh, Technical Expert, Matrix India, identified my problems during consultation and recommended Matrix Opti.black Supreme Shine and Protect Blackspa.

Here’s what I loved about the service:

1. The relaxing shampoo session with Opti.black shampoo.

The shampoo enhances the shine in dark hair or naturally dark hair and also prolongs the longevity of dark hair colour post a coloration service.

2. The Antioxidant Vitamin E-enriched Opti.black conditioner helped in detangling the tresses and added mirror finish to the lengths.

3. Faiyaz then applied the booster dose from mid-lengths to ends with circular finger movements for better penetration.

4. He then applied the black Opti.black masque and polished my hair further and then followed it up with a calming head massage.

5. The 60-minute session of Matrix Supreme Shine and Protect Blackspa gave me bouncy and shiny tresses. One look at the mirror and I knew that I don’t have to worry about my hair being lustreless ever again.

I thanked Faiyaz for this wonderful treatment and left with only one thought in my mind – that of recommending Matrix Supreme Shine and Protect Blackspa to all my friends and colleagues.

28

b ea u ty la u n ch p a d | 0 4 .15

Subscribe Now

RNI. NO:.DELENG/2014/56137 DL (S)-17/3468/2014-16

March 2015 ` 100

RNI. NO:.DELENG/2014/56137 37 DL (S)-17/3468/2014-16 16

February 2015 ` 100

RNI. NO:.DELENG/2014/56137 37 DL (S)-17/3468/2014-16 16

January 2015 ` 100

Anniversary

RNI. NO:.DELENG/2014/56137 G/20 014/56137 4/56 4/ DL (S)-17/3468/2014-16 /3468 468 68/2 2014-16 014-16 1

December 2014 ` 100

TThe hhee WWorld orld Of Peels Peeels

Unravelling NAIL STORY Nail Lounge Marches On

VALENTINE MAGIC!

DERMALOGICA DER DERM DE RMALOGIC ALOGICA ALO CCA O UR ACE OSUR ACC PEELL + BIOSURFACE

TTHE HE HE

ORIENTALSAGA AGGA of Shoots, Styling & Beauty By Ashishh Chawla Chhaawla wlaa wl

RICHA Chadda

¿ Amy Dodds ddss

¿ Vivienne Mackinder der

Trending

ORIENTAL SAGA T HE HE

Nail aill Lo Loun Lou gee Marche Marr hess Onn NAIL AILL STOR STO ORYY

g

ANDR ANDR AN DRRO OGYYNNY OGY OG

Tre ng g OOff PPeels Peeeeellss Trendi Pee Woorlldd WWor

& Big Data

¿ Kiran Khalap alapp

ANDROGYNY

+ BIOSUR BIOSURFACE RFA FACCCEE PEEL PEEL EL DER ERRMAL RM RMALOGICA MAL MALOGIC

SOUL FLOWER

¿ David Arenson sonn

By Asha Hariharan

off Sh S oots oots, oots, oot oo oottss, SStyl Stytylyly iing nngg & BBeeauty auut au aut utyty BByy AAshish hishh CCha his Chhawl haaawl awwlala

Getting an insight into valentine business.

MASTER’S SPEAK AKK

Biggest gest

INNOVATIONS NS S

2014!

4!!

INTERNATIONAL

YOGA FESTIVAL An Interview with Bhagwati Saraswati

W WOMEN & RAW The edgy collection by Gary Ford

2 4!

201 4

Creates Magic On

SUBSTANCE

LAUREN BARNETTE

Celle Ce ebr brat atin ing Wo Woma manh anh nhoo ood! ood! d!

BA AR RN B A R NETTE LA AUREN REN L

Celebrating Womanhood!

INNO NNOVA VA ATI TIONS IONS O S

SHERRI JESSIE

Bigge Bi Bigges iggees

RICHA Chaddddaa Ch

Byy Asha B h H Hariharan ariharan hara an

¿V Vivien ivie iennnee Mack ack c inde d ¿ Kiran Khalap ¿D Davidd AArenson David Arenso Are renson ¿ Amy myy Dodds dd

MAA ER’S MMAST ERR S SP ER’ SPEAK SPE E AK

Bhagw Bha B Bhag hag hagw aag gw gwa gwa wattii S Saaarraswa Sar aswati aswat swat wati wa aatti ti An A n In Int Int nterview ervie rview vie view vi ew w with wit ith th th

TIVAL VAL YO Y OGA GA FES ESSTI ESTI TIVA TI VA IINTE INTER NTER T NATIO NATIONAL ATIO ONAL AL

Gaary Gary G ryy Fo ord or rd d co col colle ccollec olllle olle llec le ection ec nb byy Th The he h e ed edgy dgyy

RAW

SUBSTANCE

Subscription ........................1 Year ..................... 2 Years .........................3 Years Cheque*/ DD No............................................................ Dated....................................... for `...................................... drawn on (specify bank)................................................. *Favouring Beaute Espace Media Pvt. Ltd., payable at New Delhi Date........................................ Signature.............................................................................

Name Mr/Ms.........................................................................................................................

Designation............................................................................................................................

Company.................................................................................................................................

I am [ ] Salon owner

[ ] Professional

[ ] Entrepreneur

[ ] Others - please specify Address....................................................................................................................................

City............................................ Pin Code...............................State ..................................

Tel......................................................................... Fax ...........................................................

E-mail.......................................................................................................................................

Subscription No. (for Official use Only) ...................................................................

(Please attach your business card)

No of Issues Term Cover Price (`) Saving Discount Amount (`) Amount Payable (`)

12 1 Year 1200 30% 360 840

24 2 Years 2400 40% 960 1440

36 3 Years 3600 45% 1620 1980

Please fill in the order form and mail with your remittance to : Subscription Department - Beauty LaunchPad India, Beauté Espace Media Pvt. Ltd. 1500 B & C, Devika Tower, Nehru Place, New Delhi - 110019 Tel: 011 41324044/45 Sagar Raj Chakraborty (North): + 91 - 9953949021 K. Nanda Kumar (South): + 91 - 9962557223 Prashant A. Sangle (West): + 91 - 9870923100 Nilesh Kr. Dubey (West): + 91 - 8452050548 / 9022986648 Amitabha Mallik (East): + 91 - 9163255919 Url: www.beauteespace.net; www.salonnspaguru.com Facebook: https://www.facebook.com/BeauteEspace.net

Terms & Conditions : This is a limited period offer. Rates & offer valid in India only. Allow 3-4 Weeks for processing of your subscription. Payment can be made only through cheque, demand draft and not cash. Beauté Espace Media Pvt. Ltd. will not be responsible for postal delays, transit losses or mutilation of the subscription form. All disputes are subject to the exclusive jurisdiction of competent courts and forums in Delhi/New Delhi only. Beaute Espace Media Pvt. Ltd. reserves the right to accept or reject any or all forms at their absolute discretion without assigning any reason.

HAIR /Expert

Inspirations

Paris From

L’ORÉAL PROFESSIONNEL AMBASSADOR LAETITIA GUENAOU SHOWCASED HER CREATIVITY AND HAIRDRESSING TALENT AT THE L’ORÉAL PROFESSIONNEL INDIAN HAIRDRESSING AWARDS. — BY KANISHKA RAMCHANDANI

Master class by Laetitia Guenaou

T

he L’Oréal Professionnel Colour Trophy unveiled its new avatar as the L’Oréal Professionnel Indian Hairdressing Awards this year. The gala event was a culmination of the creative efforts of talented hairdressers, who emerged from the four regional rounds. While the grand finale showcased the creativity, talent and expertise of the finalists, the two-day salon congress provided them with master classes and learning sessions from renowned international stylists. Leading the brigade was Laetitia Guenaou, L’Oréal Professionnel ambassador and member of the creative team of the Haute Coiffure Française. Laetitia holds the credit of creating professional instruments such as Cizor, Ondul´Hair and Twin Cizor.

Laetitia created a new benchmark in innovative hairstyling techniques with her master class. Her adept techniques in cut and styling were manifested in the artistic looks she created.

She created three creative looks – one-length cut, graduated bob and updo.

One of the most difficult haircuts, one length, seemed effortless with Laetitia’s precision and magical flair. Her graduated bob was not only precise but also had the additional touch of a personalised look. The updo look was chic, beautiful and easily wearable that inspired the talented hairdressers in the audience.

The grand finale of the L’oréal Professionnel Indian hairdressing Awards was vibrant with creativity and glamour. And Laetitia’s inspiring show added to the dynamic vibes. Hosted by Shibani Dandekar, the 39 competing hairdressers showcased their looks on their models enthralling an audience of over 500 people.

Laetitia enchanted everybody with her magnificent show called ‘IT Looks’. The show featured hair designs from street and ready-to-wear looks, to more arty and prestige universes.

The L’oréal Professionnel Indian hairdressing Awards celebrated the art and business of Indian hairdressing while bringing them one step closer to international stars like Laetitia Guenaou. b eauty l aun chpad | 04.15

31

HAIR /Expert Driven by an incredible passion since the beginning of her career in the south of France, Laetitia has travelled the world to inspire all those who recognize her talent, to help them achieve excellence in their creations. In a conversation following her creative session at the L’Oréal Professionnel Indian Hairdressing Awards, Laetitia revealed her inspirations, her technique and her experience of working in India.

Your show at the L’Oréal Professionnel Indian Hairdressing Awards Grand Finale was a huge success. What was the Inspiration behind the show?

The first part of my show was inspired by the arty universe and Keith Haring’s work, with strong and dynamic colours. I wanted to bring out not only colours but also commercial cuts with movement. My message for this part was ‘La Parisienne’, avant-garde, always elegant. The second part focussed more on colours blocks, with graphic updos, which were sculpted in a Parisian universe.

How do you develop new cuttingedge techniques, colour and styles to address the changing trends in the hairdressing industry?

Everything is an inspiration. First I collect ideas from my trips all over the world, and I am very lucky for that. I work on hair as we work on fabric, I make forms and volumes live together. My universe is trendy, and curiosity is my key to be always creative.

How was your overall experience In India? How was it different from other countries?

I have good memories about my visit to India.

It’s a colourful country and people are really welcoming. It gave me strength on stage.

What is your message to the Indian hairdressing industry for improving their creative and artistic development quotient?

The best way to evolve in hairdressing is to always be aware about the new technology, new cuts, new colours, and new styling, and to train yourselves. We must remember that even after years of practice, we are still learning. Always think how you can evolve and practice – practice is the key for success and passion is a driving force.

32

b ea u ty la u n ch p a d | 0 4 .15

IT LOOKS show at the grand finale of the L’Oréal Professionnel Indian Hairdressing Awards

b eauty l aun chpad | 04.15

33

HAIR /Quick tips

Runway to Real Way WE CHALLENGED A TROOP OF TRESS PROS TO TRANSLATE SPRING’S HOTTEST HAIR TRENDS FROM CATWALK TO SIDEWALK.

BLUNT BANGS. Runway shows

looks more classic than a chignon or bun,” relates Nick Stenson, Matrix and jcp salon Artistic Director.

Stenson proposes a modernized take: Create a low side pony and secure, then braid—three-strand, rope, fishtail or whatever you prefer—and secure at the bottom. Deconstruct the braid by pulling softly on strands, then twist the relaxed braid into a low chignon and pin in place for a softly romantic look.

BORA ASKU

PRIM AND PROPER. “There are few

ALTUZZARA

GIVENCHY

like John Galliano, Givenchy and Marc Jacobs saw bangs take center stage. “Bangs, even blunt cut, are a beautiful and trendsetting way to frame the face, add new interest to a look and infuse texture to hair,” notes Jim Markham, celebrity stylist and CEO and Founder of ColorProof Evolved Color Care. For fun styling options, Markham suggests tying a scarf to sit at the bangs’ part, or adding a loose side braid as a nice juxtaposition.

NOT-SO-BASIC PONYTAILS. On a global

Sleek and smooth

scale, adorning hair with textiles will always be at least a micro-trend, believes Rafe Hardy, Sexy Hair Artistic Creative Director.

“Creative thinking can lead to amazing results,” enthuses Hardy, “from something as simple as a pony braided with ribbon to multitextured hair wefts weaved in and piled up for a messy bun. Research social media for ideas and inspiration, and then do your thing.”

34

b ea u ty la u n ch p a d | 0 4 .15

ANDREEA ANGELESCU

catwalk for a number of seasons now, it takes some serious product confidence to pull off in real life. “While I don’t see this as an everyday look, I see this as a style to put into the repertoire when a woman wants to get noticed and show her beautiful face,” encourages Chrystofer Benson, Matrix Artistic Director. “I would use texture products at the scalp area so the hair still has movement. For a stronger look, a medium-hold gel will maintain shape memory.”

VERSACE

SLICKED BACK. While the wet look has dominated the

In this exclusive collection, Claudio Lazo updates a centuries-old, classic hairdressing technique with amazing results.

PORTFOLIO

Stitching hair has a long history, says Claudio Lazo, Wella Top Artist and owner of Studio City, California’s C The Salon. “Hair stitching goes all the way back to ancient Roman times— hairpins back then were more for adornment than practicality,” he explains. Classic hairdressing techniques as well as Peruvian styles inspired Lazo in his latest collection, A Stitch in Time. Hours of painstaking braiding and sewing result in this ethereal, striking portfolio, demonstrating the power of history and hair.

GUTTER CREDITS

A

inTime

CAGED BEAUTY This Thi look l k took t k hours h of precision braiding, Lazo says.

“The braid had to be perfectly centered, there’s no faking that,” he explains. Lazo didn’t want to create what he calls “a full-on cage;” rather, the intention was to treat the hair as an embellishment, a decoration. “The hair needed to be delicate,” Lazo recalls. “The cage isn’t armor, it isn’t shielding her from things. It’s an adornment.” b eauty l aun chpad | 02.15

35

/Preview PORTFOLIO BEAUTY

GUTTER CREDITS

STRING THEORY In this image, past and present collide: Ancient Peruvian beauty takes on a futuristic twist. Using strings usually reserved for leather- or jewelry-making, Lazo laces together plaits and creates hair wraps—and not a single extension was used.

36

b ea u ty la u n ch p a d | 0 4 .15

HAIR /Conversations

LEADING The Luxury Brigade

address existing hair issues or to create new styling possibilities for consumers.

INDIAN BEAUTY INDUSTRY HAS SUCCESSFULLY INTEGRATED

All your marketing creatives are from your international resources. Aren’t you planning any India-specific initiative?

LUXURY HAIR BRANDS WITHIN ITS FOLD. AS CUSTOMERS DEMAND BETTER PRODUCTS

We do plan India-specific initiatives on both SP and Sebastian every year, especially on new care treatments and styling services customised to the Indian hair.

AND SERVICES, BRANDS ARE READY TO OFFER THEM WORLD CLASS EXPERIENCE. WE SPEAK TO TOP HONCHOS

How do you perceive competition in India?

TO FIND OUT MORE ABOUT THE BUSINESS OF LUXURY. What kind of market demand is present for luxury hair products and services in India?

Rising disposable income and increased spending on haircare are some of the key factors driving the growth for global haircare market. In addition, increasing consumer’s awareness about the haircare segment also plays a pivotal role in the increasing demand for the luxury hair products.

How do you ensure the exclusivity and high-end tag of your brand?

Exclusivity and prestige is all about the right consumer experience. We focus on delivering this ideal consumer experience via stylist consultation, treatment personalisation, and a luxurious treatment space in salons (SP Alchemy Boutiques). High-performance products and treatments is a given for any of our prestige brands.

Which areas are the brand’s strongholds currently? What are your plans to expand your market reach?

Sebastian is globally the industry’s leading brand in cutting-edge style. It stands for high end hair fashion. Many Sebastian International Design Artists

P K HARIHARAN, Country Manager, P&G Salon Professional

style models for the prestigious London, Paris and New York Fashion shows.

System Professional (SP) is at the forefront in haircare, with a portfolio of high-performance products and highlyeffective Alchemy Treatments that can be individually customised to any hair type.

What kind of marketing/ advertising activities do you plan for the brand? How does it help?

We actively invest in both print and digital media to build consumer awareness for both our prestige brands SP and Sebastian. Trade and consumer magazines, Facebook and iVideo are some of the specific activities that we do.

Apart from media, we also invest in driving stylist consultation, consumer trial and in-salon awareness collaterals because we see these as the key brand building activities for prestige consumers.

Which new products/services are in the offing?

All our new products and services are targeted towards enabling the stylist to

SP: Only one other prestige care brand, which is present only in few salons Sebastian: No prestige brand with a comparable styling portfolio present currently.

India is a price-sensitive market. How much does this fact affect your business?

The prestige consumer segment in India is booming. High-end products and services are in high demand. The industry has not yet tapped even a fraction of the potential possible.

What kind of support does the brand get from hairdressers in India?

Sebastian is loved by stylists as it defines the core of the hair industry by allowing them to unleash their creativity via the varied portfolio of styling products, and also enables them to satisfy every whim of their prestige consumers. On top, we also enable them to train with Sebastian International Design Artists every year to bring to them the backstage of Fashion Week Trends from all over the world.

SP is equally in demand from stylists and salon owners’ alike because it not only presents a huge profit opportunity in the care-intensive India market with its prestige treatments, but also enables the stylist to offer a customised individual solution for his every client. b eauty l aun chpad | 04.15

37

HAIR /Conversations

Which areas are the brand’s strongholds currently? What are your plans to expand your market reach?

Lewanna distributes Moroccanoil across 45 cities in India and in all the A+ salons with great response and demand.

Since, we are very well established in India with strong sales, education and logistics, we are now exploring the business horizons in Sri Lanka. We have received a good response and huge number of inquiries already, we target 100 A+ salons by the end of 2015.

What kind of marketing/ advertising activities do you plan for the brand? How does it help?

MANISH DIALANI, Managing Director, Lewanna (distributor of Moroccanoil) What kind of market demand is present for luxury hair products and services?

Rising consumer incomes and changing lifestyles drive the global beauty care products industry. Consumers today are more aware of brands and their offerings and the demand for luxury hair products is huge. We have been witnessing a constant growth of 20-25% in salon industry, since past three years.

How do you ensure the exclusivity and high-end tag of your brand?

Moroccanoil offers innovative, easy-touse and performance-driven formulas that dramatically transform all hair types resulting in beautiful, healthy and natural-looking hair. As the originator and pioneer of oil-infused hair products, our brand is available only in leading A+ salons across the country. Before availing our products to a salon we engage in a market survey pertaining to that salon and only after satisfactory results the products are being availed to the salon. We regularly monitor the inflow and outflow of the products in salons, to make sure that the products are supplied as per the inventory pattern of the salons. And that’s how we ensure the exclusivity of the product.

38

b ea u ty la u n ch p a d | 0 4 .15

Besides the traditional marketing approach, we as a brand engage the consumer by hosting in-salon events, exploring tie-ups and associations with leading magazines, hosting styling master classes and various other activities that are in sync with the brand.

It helps in building brand awareness, cementing the relationship with stylists and in turn boosting up sales.

Which new products/services are in the offering?

With the great response in Hydrating and Repair range of Moroccanoil, we are now launching the Smoothing range and styling products in the Volume range in India. We will also launch the much awaited Moroccanoil bodyline soon, which will be available in five star hotels, spas and selected A+ salons.

All your marketing creatives are from your international resources. Aren’t you planning any India-specific initiative?

Our communication is a mix of both.

While our basic ads are the same across the globe, to maintain uniformity as per the brand guidelines, we are currently working on content that is India specific as well. Also, we are continuously investing in marketing and PR.

How do you perceive competition in India?

India is a highly competitive market.

The beauty industry encompasses a wide range of products and services, and franchising plays a major part in bringing

them to the consumer. Consumer choice, taste and preference keep changing according to the new trends in the market. We at Lewanna constantly strive to offer supreme products to our clients and ensure we are in sync with the latest trends in the beauty segment.

With Moroccanoil, the brand has always carved a niche for itself in the luxury haircare segment and has been well received the world over.

India is a price-sensitive market. How much does this fact affect your business?

Moroccanoil is a luxury haircare brand available only in leading A+ salon, across the country. This sets us apart from the rest. Indian market is growing and so is the spending power. There has been a change in the mindset and spending pattern, as more and more Indians are loosening their purse strings. Consumers of beauty products tend to be brand loyal, and share what works for them with their friends. What we believe is if you offer the consumers a product that gives them the desired results and a solution to their problems they wouldn’t mind paying a price that is justified.

What are the challenges that you meet in trying to sustain an international luxury brand in India, given the trade restrictions here?

As the industry continues to grow and evolve, profitable challenges will abound. India has immense demand for international beauty products and the Indian consumer is very well-versed about the beauty products. Registration, taxation and duty structure are the major challenges that every company in the beauty industry faces.

What kind of support does the brand get from hairdressers in India?

Hairstylists worldwide pledge their support to Moroccanoil because of their love for the brand and the quality of the products. In India, too, leading hairstylists and salons have been supporting the brand from the very beginning and we are grateful to them.

KEVIN.MURPHY Now In INDIA

On the brand’s skincare claims for hair products

KEVIN.MURPHY- the Australian brand that recently entered the Indian market had Wade Blackford, the KEVIN.MURPHY STYLE.MASTER and the primary educator for Asia/ Pacific, Middle East and Africa visiting India for the first set of trainings.

During the last seven years as a STYLE.MASTER educating for KEVIN. MURPHY, Wade has manifested his huge talent and passion for the art of hair and has worked at and directed many runways events such as Melbourne Fashion Week, Australia Fashion Week and Taiwan Vogue Fashion Night Out. Apart from winning the Australia Hair Fashion Awards coveted Avant Guard Hair Stylist of the Year.

Beauty Launchpad India caught up with Wade to get an insight into the brand’s speciality and the USP that will endear it to the discerning Indian customer.

The basic philosophy at KEVIN.MURPHY is that we are skincare for your hair. So everything put in Kevin Murphy products is as good for your skin as it is for your hair.

For instance, our products are rich in vitamin E that has been added in different ways – one of them being in the hydrating masks that have actual capsules of Vitamin E that on application dissolve and intermingle with other ingredients to provide ultimate hair benefits.

Moreover, our products have plant and flower extracts such as to provide natural UV protection. Our treatments have proteins that we use to rebuild the hair.

They attach themselves to the damaged part of the hair.

Biggest Breakthroughs

Our biggest breakthrough is our weightless technology – products that repair damaged hair but do not add weight to the hair.

Weightless might mean presence of silicons in many other brands but for us everything is made from natural source hence chemicals are minimized. We use honey extract, bamboo extract for strong hair hence the action is to repair brittle hair and give a shine. You will find zero silicons, zero parabens and zero sulphates in our products.

So what’s ANTI .GRAVITY?

It’s a styling product- an oil free volumiser and texturiser to create bigger, thicker hair instantly. Helps hold your style whether it is curled or blown out. Adds control to flyaway hair with an oil free shine.

What about the concept of anti-aging in your products?

An anti-aging product just means anti-aging for your skin. Hair also tends to get oxidized. We pack our products with anti oxidants, they actually go towards fighting against the wear and tear when exposed to the elements. We are talking of anti oxidants, vitamins and UVA & UVB protectors.

One of the key ingredients is Immortelle. The flower contains the highest levels of antioxidants in the world. The legend around essence of Immortelle is age old wisdom and this is what we have incorporated.

The Baobab extract seems unique?

The Baobab tree extracts – these trees are found in the harshest climates in the world and live for 100s of years. Hence definitely have high level of anti oxidants and anti UV-A enzymes.

What is your most favourite Styling product?

My favorite is the HAIR.RESORT Spray. It has heat protection, protects the hair so you can apply heat up to 220 degrees. You can apply to wet hair, gives you hold, or you can apply before using a styling tool, it is indeed a good finishing spray.

Essentially it works like an all in one product- to add texture to the hair or wet hair to get shiny sleek look.Best is that you can re-do the hair if you are not satisfied with the style without needing to wash hair. Hence great for runway styling.

They are water based styling products so you don’t get that sticky feeling. b eauty l aun chpad | 04.15

39

Does the brand have a Dry Shampoo?

Of course, called FRESH.AIR, it comes in a powder format that obviously can be used by spraying on dry hair, it also has the ability to break down products, and removes odors, excess oil, etc. We also use Fresh Air to add volume, we use it in photo-shoots to add highlights by over spraying it, hence it is a multi -tasker.

SO what do you bring to the Indian market in a nut shell?

For Indian hair- we are not adding another cosmetic overlay. But what we are doing is adding protection to hair from heat and from the elements, you are getting repair and the beautiful shine as well through a whole gamut of natural extracts that we use in our products. Plus, we use natural extracts that are sourced through sustainable harvesting.

The brand is unique in many ways- we have a wide range of accessories, styling kits and a stimulating range of over 100 styling products. Hence the emphasis in India will also be on the runways- to crate and forecast trends and much more!

Our art of creating hair ups hair by sewing it up is unique as well and will be an exciting offer for the bridal market!

MAJOR TRENDS THIS SPRING SUMMER

We will see a lot of wave and curl coming back again, a lot of influence from the late 60s era. You may also see a lot of middle parting happening again!

A lot of hair up and smaller silhouette – tied up compact shapes will definitely be the higlight.

As for colour, you will never find Kevin Murphy going crazy with colour- we like to keep it natural, subtle, maybe with highlights in it but never overpowering!

MEN’S LINE

For Men – we have a line of waxes and styling products and are coming up with wash and rinse pretty soon. It has camphor that stimulates hair growth.

The repertoire also has a spray that can be applied directly on scalp and stimulates hair growth.

EDUCATION

Our education is different every year. Even if the courses are called the same there is a huge freshness as we have new styles coming in every year. We are a fashion brand so we move our education as per the current trends. Our educators have their signature style of delivering and anyone learning from Kevin Murphy education goes away inspired and wants to come back again. Same with products- you always look forward to the next thing.

Indian spokesperson’s quote: “We want the top discerning brands to upgrade to Kevin Murphy Signature Salons. It is indeed the Ferrari of hair dressing!!”

40

b ea u ty la u n ch p a d | 0 4 .15

FACT FILE: Founded by Kevin Murphy to meet his needs on editorial shoots Uses the same philosophy as skincare products of care and protection Special emphasis while sourcing ingredients on companies that use micro cultivation, organic growing practices, or ecologically sound wild harvesting techniques Vitamins and amino acids repair the outer surface of the hair, thickening the hair and reducing the formation of split ends.

Moisturisers from Mango butter and Murumuru butter smooth the cuticles and soften the hair.

Extracts from Peruvian Bark, Baobab, Bamboo and Orange Blossom infuse the hair with weightless moisture.

Antioxidants from Kakadu Plum, Orchid, Lotus Flower and Desert Lime reduce breakage and repair chemical damage naturally.

All KEVIN.MURPHY hair products are sulphate free, paraben free and cruelty free.

IMAGE: KKSHARON MALCOLM

BEAUTY/Preview

BEAUTY

BEAUTY/Preview

B

EAUTÉ EAT

THE LATEST IN BEAUTY AND SKINCARE OFFERS ACROSS SHELVES

Cool in summer

SKIN CARE EXPERT LANCÔME LAUNCHES UV EXPERT XL SHIELD FRESH UV AQUA GEL SPF 50+++.

The ‘aqua gel’ keeps the face cool and clean for long. Highly absorbent, it hydrates the skin from inside and is a great way to mattify your skin. The cooling tonic Coolact 10 gives menthol like freshness, while the rose petal extract soothes the skin. Hydrating and refreshing, the gel protects the skin from the harmful UV rays, and also keeps it supple throughout the summer season.

The product priced at `2900.

Kiehl’s triple action

L’Oreal owned Kiehl’s introduces an advanced solution to sun protection - Dermatologist Solutions ULTRA LIGHT DAILY UV DEFENSE SPF 50 PA+++. This ultra-lightweight formula is a unique blend of sunscreen filters that offers enhanced protection against UVA rays. Combined with the powerful antioxidant vitamin E, the light and non-greasy lotion helps protect the skin against all three forms of skin damaging UV rays and prevents it from ageing.

Priced at `2,800 for 30ml and `4,000 for 60ml

Natio introduces Ageless Daily Moisturizer with SPF 30+

Australian brand Natio brings to you Ageless Daily Moisturiser UV PROTECTION SPF 30+. Enriched with organic rosehip oil, lavender and lemon extract, this light and non-greasy moisturiser fights against free radicals thus preventing early signs of ageing.

SPF 30+ helps protects the skin from harmful rays and prevents pigmentation.

Suitable for all skin types, this moisturiser is priced at `1130.

Luxurious FACES Ultime Pro Velvet Matte Lipstick

FACES introduces ULTIME PRO VELVET MATTE LIPSTICKS, a collection of radiant and colourful range of lipsticks. Boasting of a unique satin feel and unbeatable gliding quality, the range promises flawless finish and polished look. Made with an innovative formula, the lipstick is easy to wear, feather light and has the staying power of 8 hours. The lip filler brush helps to add the ultimate sophistication to your lips with precision and styles, leaving them sensual and attractive.

Available in 12 new shades, the range can be purchased at `649 with net content of 4.5gms.

42

b ea u ty la u n ch p a d | 0 4 .15

From the house of Lotus Make-up

Lotus Make-Up has introduced five new exciting SHADES OF SEDUCTIONTM, a unique botanical tinted lip gloss. This

lustrous lip gloss has a unique high gloss and non-sticky formula that gives your lips a wonderful sheen throughout the day. Enriched with active ingredients such as grape extracts and jojoba oil, this innovative lip gloss keeps lips soft and moist the natural way. This premium lip gloss is 100% vegetarian, free of animal products and is absolutely safe.

Its easy grip brush applicator ensures precise and accurate application on your lips. SeductionTM is suitable for all skin tones and is priced at `245.

The Body Shop Green Tea Ceremony

Nature-based brand from the L’Oreal Group, THE BODY SHOP has launched FUJI GREEN TEA LINE, a range of body

detoxifying products infused with real green tea leaves and their benefits. A perfect cleansing product, the body scrub, exfoliating soap and body wash, leaves the skin feeling rejuvenated. Then there is a line of moisturizers in three textures, which leaves the skin hydrated and fresh for 24 hours, while citrus-scented TeaTM Eau de Cologne, a crisp blend of green tea and flora to revitalise your senses. It’s a classic scent for daytime elegance.

Fuji Green Tea™ products’ prices range from `425 to `1295.

UV protection from Swedish brand Epique

Epique introduces a UV PROTECTION CREAM with antiageing ingredients to keep the skin looking younger. It is infused with concentrated plant molecule and is fortified with 50 SPF (UVA + UVB) formula. This special formula also contains proven skin-soothing and anti-ageing ingredients and several antioxidants that neutralises sun-induced freeradical damage, lines and wrinkles and dark spots. It is light weight and is best suited for all skin type as the UV Protection Phyto-Concentrate formula used is easily absorbed. The product is priced at `2700 for 15 ml and `3600 for 50 ml.

Bath goodies by Iraya

Ayurveda-based Indian spa and beauty brand Iraya has unveiled REJUVENATING BATH RETREAT – a combination of bath tea lavender, detoxifying amla bath blend, stress relieving bath oil, green tea bath bomb, invigorating lemongrass foaming shower oil, and detoxifying green tea scrubbing shower gel, the products are meant for a revitalising bath experience. These bath goodies are suitable for all skin types and are enriched with the nourishing properties of lavender, basil, green tea, almond, wheatgerm, and other ayurvedic herbs to give you an instant freshness.

The products range from `195 to `645.

b eauty l aun chpad | 04.15

43

BEAUTY/Preview

Power Water from L’Oréal Paris

L’Oréal Paris, leading masstige brand from France, has launched a concentrated water-based facial treatment, REVITALIFT L.A.S.E.R POWER WATER, which is designed to hydrate your skin for up to 48 hours. It is said to have new generation of Cosmetic Water that combats signs of ageing and stress with a powerful combination of Pro-Xylane, to restore skin bounciness, and Adenosine to reduce wrinkles. Its triple action replenishes, tightens, and refines the skin with regular use. With Renewing Anti-Aging Serum, New Skin AntiAging Cream, Night Cream Mask, and Eye Cream, the Power Water completes the anti-ageing regime, which makes your skin appear younger. It’s priced at at `899 for 175ml.

The One by Oriflame

Oriflame brings to you ‘THE ONE’, a huge array of handpicked make-up must- haves. The shades from the range are The One IlluSkin Blush (`599), The One IlluSkin Powder (`499) and The One Matte Lipstick (`649). The range has been produced keeping the Indian skin tone in mind. It suits all skin types and tones and keeps the complexion look peachy and luminous for hours. The lipsticks hydrate and keep the lips supple.

The Ideal White by Vichy

Vichy Laboratories launched an advanced skin whitening range ‘IDEAL WHITE’ to give Asian women perfect skin tone and texture. This exhaustive range is a one stop solution for healthy skin and boasts of 10 innovative products for different skin types. The cutting edge formula of metabolic whitening, which forms the foundation of Vichy’s ‘Ideal White’ range work in harmony with other active ingredients to enhance skin health and to visibly tighten and reduce dark spots. It accelerates the skin’s cell regeneration process to give flawless and radiant skin.

Ideal White products are priced between `1450 and `2300.

Himalaya’s refreshing fruit pack

Indian herbal brand HIMALAYA have launched a gentle deep cleansing and revitalising Fruit Pack, which nourishes the skin and protects it from dryness. Made from extracts of papaya, fig, crab apple, cucumber and Fuller’s Earth, this pack nourishes and improves the skin’s glow. Papaya lightens freckles and smoothes the skin, while Fuller’s Earth removes blackheads and deep-seated impurities. Suitable for all skin types, Himalaya’s Refreshing Fruit Pack is priced at `70 for 50gm and `130 for 100gm.

44

b ea u ty la u n ch p a d | 0 4 .15

L’Oréal Paris unveils an all new Infallible Reno liquid foundation and press powder

L’Oréal Paris reinvents its successful formula, a long-lasting foundation range, and brings to us an all new Infallible Reno Liquid Foundation and the Press Powder. The smooth texture of the foundation allows a flawless brush application making it touch-proof and giving maximum facial coverage. It also erases imperfections without drying out the skin. The foundation resists extreme humidity, and has the staying power of 24 hours. It smoothly glides over the skin to give a flawless, matte finish without a ‘layered’ effect. There are 11 shades of L’ORÉAL PARIS INFALLIBLE RENO LIQUID FOUNDATION (`1325) and 4 shades of Powder Foundation (`1250).

Bobbi Brown’s Blush Shade Extensions

Bobbi Brown is expanding its Blush collection with new, vibrant ‘PICK-ME-UP’ shades. Available in a sleek compact these blushes come in diverse shades of poppy pink to pretty coral to warm berry shades to suit every skin tone, personality and occasion. The new product has clear, bright shades that deliver a sheer wash of colour. This silky formula delivers concentrated pigments that are deeply pressed so that the brush collects the perfect amount of colour. The shades available are poppy, pretty coral, pastel pink, flame, pastel peach, coral sugar and Clementine. It is priced at `2,690.

Cheryl’s Cosmeceuticals launches TanClear Facial

Cheryl’s Cosmeceuticals brings a solution to reduce suntan instantly with TANCLEAR FACIAL. It is an anti-pigmentation facial and comes along with a homecare kit. This ensures complete protection and keeps the skin looking radiant.

Its main active ingredient, glycolic acid, is very effective in exfoliation. It not just lightens the skin, but also smoothes fine lines and wrinkles. Cheryl’s TanClear is formulated with ingredients such as cucumber extracts, alpha lipoic acid and green tea herbal extract and suits all skin types except sensitive and acne prone skin.

Bellewave range by VLCC

TEXT BY PREETI KOPPIKAR

VLCC has launched a high-performance skincare range called BELLEWAVETM. Made in Switzerland, the products use a blend of vitamins and natural botanical ingredients to energise the skin, making it look younger. The blend includes the extraction of cultured stem cells from a rare species of apple along with advanced encapsulation technology for time-release of ingredients into the skin. The range includes WhiteWave Gentle Cleansing Milk, WhiteWave Soft Exfoliating Emulsion, ClearWave Deep Cleansing Milk, EyeWave Super Eye Line Preventor Eye Contour Cream, GlamorWave, GlamorWave Cream Renewal, GlamorWave Stem-Cellogist™ Youth Complex and GlamorWave Stem-Cellogist TX™ TeloBoost Vital Water.

The prices range from `1000 to `2200. b eauty l aun chpad | 04.15

45

BEAUTY/Nails

Trends

Living the

KANISHKA RAMCHANDANI TRIES LYN AT JUICE SALON, KHAR, AND COMES OUT WITH SPARKLING TIPS AND TOES.

L

ive Your Now (LYN) comes to India with 14 years of experience in the nail industry. The brand’s aim is to make women look, live and feel their best.

Not only does LYN have a palette of 100 gorgeous colours, it comes with innovative flat brush technology for precise and smoother finish. The hues come in playful names such as ‘Drama Green’, ‘Tutu Cute’, ‘You’re Bluetiful’ and ‘I’m Peachless’.

The LYN Nail Art kit includes 28 shades with a pencil thin brush for accuracy and small and large glitter flakes. The manicure and pedicure kits include masks, scrubs and creams while the gel kit has a dual lamp pro, high gloss, master cleanser, clear gel and snow gel with brushes.

Tried and Tested

The Juice salon nail aestheticians were warm and friendly in their approach. They were deft with the procedures of manicure and pedicure and I hardly felt any discomfort as they were working. After the usual routine of cleansing, buffing and exfoliation, they set to work on nail colour. I chose to go with coral, which was perfect for summer. For my hands, coral block colours for all fingers except the ring finger. For the ring finger, I selected gold in shimmer topped by golden flecks. The result was startling!

The LYN nail polishes were smooth to apply and long-lasting. I managed to carry my perfectly manicured and painted nails without so much as a smudge for over a week.

46

b ea u ty la u n ch p a d | 0 4 .15

IN CONVERSATION WITH SHONSHON, TECHNICAL DIRECTOR, NAIL, JUICE SALON AND ACADEMY...

Tell us more about LYN.

Headrush Marketing Pvt. Ltd launched LYN two months ago in the Indian market. Since Juice salon is also owned by Headrush, LYN has been introduced through Juice salons.

The formulation of LYN nail colours is from France, while the manufacturing and packaging is done in India. This ensures that salon and nail bar owners will not have any issues about sourcing nail polishes. We had faced problems with other global brands last year, especially while sourcing particular nail colours. With LYN we face no such problem as it has launched 100 shades including base and top coats. Apart from that LYN also has gel nail polishes and nail art accessories and pens. It also has manicurepedicure products. So, that makes LYN a complete package.

LYN will add more shades to the collection in the upcoming months. These nail polishes are sold over-the-counter for the customers at all Juice salons and are also made available to other salons. We are planning to distribute this product range all over India beginning with salon chains like b.blunt and Enrich.

Why do you need specialised products for nails?

Although we treat nails as an accessory, it is actually a part of your body. That’s why you can’t use cheap or unsafe products on nails. For instance, for the glue that is required in nail extension, one can use Fewiquik but that will lead to complications such as nail infections and decay. There is also the additional risk of the harmful chemical getting into your body. It is therefore best to go for products made specifically for nails.

What is trending in nails?

Lots of nail artists are catching up with the trend of negative space. You create a design on the nail and leave some transparent space in between from which nails can be seen.

Also, block colours on the edge of the nails is also trending. Some themes like smiley faces, geometric patterns. Marsala colour in beauty is trending but in India not many people are aware of it. With summer round the corner, Indian women opt for pop colours and flowery designs. I absolutely love Marsala!

Tell us more about training.

I have been training for the past five years now, which includes nail art and extensions.

If you are looking for a career change and are artistically inclined, you need to go for a professional course. We offer a 15-day course that covers theory and practise of gel and nail art as well as hands-on training. We even try to absorb the trainees into our salons.

The course is conducted in the afternoons from 3.30 to 7.30 on weekdays so that working professionals can participate in it. The cost of the course is Rs. 30,000. I have designed the course module myself and it includes basic of mani-pedi like how to hold the file and how to buff nails and advanced details like nail fillings, extensions and maintenance to soft skills and consultation. I teach my students not only how to take care of the nails but also how to take care of the client.

Did you give some special training to your staff for using LYN products?

Yes, we had to teach them the technique of using LYN products as it was slightly different. A general gel nail extension takes about two minutes to dry after every application under UV light. We thought of creating something better and faster. So, we came up with a combination of UV and LED light, which dries the polish in 30 seconds.

This makes both the technician and the client happy.

Tips for brides for nail art...

 Brides have to look good for head to toe. Long nail extensions can attract undue attention. So, if a bride is going for nail extension, she should keep them of moderate length.  Match your nail art with your bridal outfit. Opt for nail accessories, like diamonds, to enhance your look. Don’t go over-the-top and keep the look classy and subtle.  Indian weddings involve many functions. The bride may not have time to change her nail colour every day. In which case she can go for permanent gel colour, which lasts for two weeks. b eauty l aun chpad | 04.15

47

FRAGRANCE /Preview

Summer

Scents

1. 212 VIP 212 VIP ROSE Personality type: Charismatic party lady Inspiration: 212 VIP ROSE brings the elements of seduction,

emotion and fiesta to the gamut of 212 VIP offerings. With Gisele Bundchen as the face of the perfume, the scent is meant to enliven a party scene.

Notes: Top notes are fruity and fresh with champagne rose. At the heart of the perfume is the velvety delicate peach flower. It ends with the sensual accents of Queenwood.

2. All good scents Rockstar Personality type: Mystery man Inspiration: A perfume by an Indian label, Rockstar offers a

sensory explosion of soft spices and woods visited with audacity.

Notes: Top Notes comprise cardamom, lavender and bergamot, while the heart notes are cinnamon, cumin, orange blossoms. The scent ends with tonka beans, sandalwood and cedar wood.

3. Jimmy Choo Exotic Personality type: Alluring woman Inspiration: Exotic embodies a woman who has an innate

magnetism. She is a free spirit with the confidence to wear bright colours and animal prints. It is crafted by Olivier Polge, Domitille Bertier and Veronique Nyberg.

Notes: Top notes are made of blackcurrant sorbet and pink grapefruit. Heart notes are passion flower and tiger orchid and the base notes are raspberry and patchouli.

4. Jean Paul Gaultier Classique Intense Personality type: Glamorous woman Inspiration: The fragrance, created by Francis Kurkdjian,

illuminates the skin with an explosion of tiare flowers nestled in an overdose of gourmand notes.

Notes: Fruit pomegranate and floral orange blossom make up the top notes as the scent culminates into a heady mix of vanilla and patchouli.

48

b ea u ty la u n ch p a d | 0 4 .15

A BRIGHTLY SHINING SUN CALLS FOR A CHANGE IN YOUR GROOMING STYLE. ADD ONE OR ALL OF THESE SCENTED OPTIONS TO YOUR COLLECTION THIS SUMMER.

5. Narciso Rodriquez Narsico Personality type: Modern lady Inspiration: Narciso Rodriguez’ latest offering celebrates a woman’s powers of

seduction with utmost luxury. The perfume embraces a modern femininity that’s both assertive and elusive, illuminating the universal magic of seduction and attraction Notes: Musk softened by amber, woody vetiver mixed with white and dark cedars and the infusion of tender florals, lucid gardenia and soft radiant bulgarian rose make up this sexy fragrance.

6. Bulgari Aqva Divina Personality type: Goddess-like -like woman Inspiration: The perfume draws aws inspiration from the revitalised and powerful

femininity of a modern woman, who has the sparkle of youth and beauty. The advertising campaign introduces model Magdalena Frackowiak in the olfactory and creative universe of Bulgari. It is created by master perfumer Alberto Morillas.

Notes: The head notes start off with salty bergamot and pink ginger, culminating into magnolia and sunlit quince att the heart and finally resolve into nude amber and beeswax as the base notes.

7. Lalique Azalee Personality type: Exotic woman oman Inspiration: Composed by Michel Almairac and Mylene Alran, the new scent by

Rene Lalique is encased in floral motif bottle in azalea-red background. The fragrance is mbolises the joy of love. a named after the flower that symbolises Notes: The top notes are a flowery-fruity ery-fruity burst of bergamot, peach and freesias. mbac jasmine comprise the heart of the scent. The Crimson roses, gardenia and Sambac houli, creamy sandalwood and sensuous amber. drydown comes with dusky patchouli,

8. Shahnaz Husain Just Shahnaz Personality type: Earthy woman oman Inspiration: First ever perfume me from the Shahnaz Husain br brand, rand, it is created by

rfumes - Galimard in Grasse, Fr rance. Just Shahnaz the world renowned house of perfumes France.

H i ’ commitment i ature and d plant l perfume is in keeping with Shahnaz Husain’s to nature ure’s essences and the products, as the source of the fragrances come directly from nature’s aromatic floral scents.

Notes: The top notes are derived from bergamot, caramel, lilacc and ylang ylang. The heart is made of raspberry, jasmine, tuberose and iris. And the base notes are amber, musk, sandalwood and vanilla.

9. Victorinox Swiss Army Mystique Forest Personality type: Nature-loving woman Inspiration: This feminine fragrance perfectly matches the already existing Swiss

Army Forest. Created by perfumer Angela S, the inspiration for the perfume came from ty, sensuality and zest a walk in the woods. The result is a fragrance that bestows vitality, to the wearer.

Notes: Top notes have fig tree leaves, cardamom, yellow lemonn and leaves from the olia and oak tree and apple of paradise. The heart notes comprise carrot seeds, magnolia the base notes are all about vetiver roots and tree moss. b eauty l au beauty aun chpad | 04.15

49

BEAUTY/Wellness

How High-End Spas Define IT IS ONE THING TO OWN A SPA OR A SALON, BUT QUITE ANOTHER TO TAKE IT TO THE NEXT LEVEL. WE ASK SALON/SPA MANAGERS AT FIVESTAR HOTEL PROPERTIES ON WHAT IT MEANS TO CREATE A LUXURY SPACE, TO RUN IT AND TO MAKE A BRAND IDENTITY OUT OF IT. — BY KANISHKA RAMCHANDANI

A

customer who is aware of international trends, staff members who are welltrained and qualified, an array of top-quality products, a well-rounded menu, luxurious amenities and classy interiors... is that all that’s required to make luxury spa or salon. We speak to the crème-de-la-creme brands in the wellness industry to find out the answer.

Name: Tippy Sailo Designation: Spa Manager Name of spa: The Spa and The Salon, The Palladium, Mumbai What makes your salon/spa a true luxury space – services, products, ambience or the staff ?

The ambience at The Spa transports its patrons into a haven of peace, rejuvenation and tranquillity. The Spa follows traditional philosophy, which states that in order to maintain good health, ‘right’ energy and positive vibrations must flow freely within the body.

The Salon by JCB has senior stylists who present perfectly crafted hair, a wide variety of professional styling products and beauty services that exceed indulgence.

How much does pricing of the salon/spa menu define the high-end aspect of the salon/spa?

Various aspects contribute to an overall high-end feel at both spaces - the elegantly designed interiors; the experienced, professional staff and the quality of products used. These result in services being priced slightly higher, but we ensure our guests receive full value for all wellness and beauty services they opt for.

How do you ensure that the salon/spa is on par with the brand image of the hotel?

The Spa uses products crafted in-house using traditional recipes.

Natural, health-boosting botanical extracts and formulations are incorporated into various therapies, which provide sustainable benefits. The Salon by JCB uses only Kerastase hair products and for skin treatments, only high-end Thalgo products are used.

50

b ea u ty la u n ch p a d | 0 4 .15

The quality of products and our experienced therapists and stylists at The Spa and at The Salon ensure these spaces are at par with the Hotel’s brand image.

What marketing strategies are used to entice customers or to spread the word about the salon/spa?

Feedback from business travellers and a keen observation of luxury wellness trends have led to the creation of an all new Express Therapy Menu at The Spa. This consist of 30-minute treatments ideal for those pressed for time and in need of a quick rejuvenation and rebalancing; perfect for those who wish for a quick loosening up in between meetings or daily commitments.

Similarly, we promote our Salon and Spa services to guests through enticing collaterals places in rooms. We ensure a smooth process of booking for both resident and non-resident guests.

How do you ensure that the Indian as well as international clientele get the right kind of experience at the salon/spa?

At The Spa, therapists provide a personal consultation before each treatment, which helps them design a therapy based on the guest’s skin type and requirements. At The Salon, top French stylists and aestheticians work closely with trained Indian beauty experts, to discover looks that perfectly complement Indian patrons. b eauty l aun chpad | 04.15

51

BEAUTY/Wellness

Name: Dr. Rashmi Ambastha Designation: Director of Spa Name of spa: Quan Spa, JW Marriott Mumbai Juhu What makes your spa a true luxury space – services, products, ambience or the staff ?

It is a combination of the plush ambience, well-appointed staff and luxurious services that makes Quan Spa a true luxury space. The ambience makes the first impression, which is followed by warm and friendly staff that is perfectly trained.

How much does pricing of the spa menu define this high-end aspect?

At Quan Spa, the treatments are priced at a premium but at the same time we ensure value for money by providing the highest quality of products in a clean and pristine environment by well-trained therapists. Premium pricing mostly captures the high-end guests hence the quality and the exclusivity of the spa can be maintained.

How do you ensure that the spa is on par with the brand image of the hotel?

To ensure the spa is at par with the Marriott brand image, we strictly adhere to the Marriott global standards and guidelines and also ensure that our services are in line with the hotel service and standards.

52

b ea u ty la u n ch p a d | 0 4 .15

What marketing strategies are used to entice customers or to spread the word about the spa?

Delighted guests and positive feedback are drivers for mouth-of-word publicity for us.

Additionally, we have promotions from time to time, which feature in well-known magazines.

How do you ensure that the Indian and international clientele get the right kind of experience at the spa?

All our treatments are designed keeping in mind the domestic and international traveller’s interests. We also oer a combination of popular western holistic treatments and pure Ayurvedic treatments. The treatments at Quan Spa are customised as per the guest preferences (pressure, area of focus etc.). All our therapists are trained as per international standards.

b eauty l aun chpad | 04.15

53

BEAUTY/Wellness

Name: Reekshit Siddhanta Designation: Director Rooms Name of spa: Fairmont Spa

What makes your spa a true luxury space – services, products, ambience or the staff?

The Fairmont Spa is a haven of calm and peace. With five treatment rooms and varied offerings, the Fairmont Spa is extremely popular among all guests and a much needed getaway from the vagaries of daily life. Our biggest assets are our colleagues who are experts in their fields. We offer a range of treatments that allow guests to relax and rejuvenate during their stay with us.

How much does pricing of the spa menu define the high-end aspect?

Pricing is extremely important as it is the right method of attracting the correct clientele and those who are accustomed to the experiences of this luxurious offering.

The experiences – both in terms of product and service – should match the prices. It is usually the soft touches that make all the difference, for example a welcome drink at the beginning and end of the treatment, a foot ritual, the right kind of music and accessories.

How do you ensure that the spa is on par with the brand image of the hotel?

Fairmont Jaipur is a luxury hotel and the flagship in India.

As a global hospitality player, it is the responsibility of the hotel to ensure that the brand image is heightened even further. The Spa offerings definitely match the brand image and it is further ensured by hiring the best talent in the industry with the best knowledge, using the best raw materials and creating the best experiences and therapies.

54

b ea u ty la u n ch p a d | 0 4 .15

What marketing strategies are used to entice customers or to spread the word about the spa?

We have revamped our Spa services recently – a new and fresh look to the interiors and a complete turnaround of services. We have created a mood corner in the lobby to make guests aware of the spa. For bigger events and conferences, we offer attractive discounts for collective bookings. We also encourage the local elite of Jaipur to come and experience our product and services.

How do you ensure that the Indian and international clientele get the right kind of experience at the spa?

Our team of expert therapists have laid out a well-thought out menu of spa therapies that cater to the needs of all our clientele, be it Indians or foreigners. Our specialisation in aromatherapy offers a sensory treat for all our guests. We have very recently introduced hot stone therapy that helps our trained masseurs to reach the deepest layers of the muscles to provide ultimate relaxation. A new Thai therapy room has been added to provide guests an experience of this traditional therapeutic healing technique.

Ayurveda is also practised in the form of Abhyanga and Padhabhyanga that is very popular among international guests.

Our therapists provide a range of intense muscle release treatments, Swedish massages and stress relieving therapies. We also cater to beauty treatments in the form of classic manicures, pedicures and fresh ingredients facials. We are also in the process of introducing our Signature treatment that will be a combination of Ayurveda and aromatherapy and will feature the elements of fire and water. b eauty l aun chpad | 04.15

55

BEAUTY/Wellness

Name: Sanjana Bhandari Designation: Manager Spa Name of spa: Vyoma Spa at Radisson Blue Hotel, Delhi What makes your salon/spa a true luxury space – services, products, ambience or the staff ?

It is an amalgamation of all above. At our spa we use, the US brand Pevonia, an elite spa care line, which provides effective skincare solutions that uses natures purest Phyto and Marine elements. The products are free of artificial colours or scents thereby eliminating every possible allergenic agent.

Spread in an area of 12000 sq ft, the Spa has yoga terrace, outdoor swimming pool, spa, salon and fitness centre. Set in calm and serene environment, Vyoma boasts of well appointed spaces and facilities such as consultation and treatment rooms and relaxation area. Our trained masseurs are skilled to pamper every element of your body.

How much does pricing of the spa menu define the high-end aspect?

Situated in a star property requires a lot of care while selecting the prices, which have to be at par with the market trends and matches the pricing of the other facilities provided by the hotel .

The cost of a treatment will vary, depending on several factors: the location whether it’s a day spa, resort spa or destination spa, the luxury element and the types of treatments on offer. Being a luxury brand the pricing has to not just cover the cost of luxury products that are used during treatments, kind of equipment used and the expertise of the trained therapists and beauticians but also reflects the true environment of luxury and pampering for the holistic relaxation. It should also be at par with the international trends and pricing so as to attract our foreign customer. The average cost of our one body treatment is `3000+ taxes approx.

56

b ea u ty la u n ch p a d | 0 4 .15

How do you ensure that the spa is on par with the brand image of the hotel?

Radisson Blu Hotel has outsourced its Spa to Pevonia, which has expertise and international standards in service and staff.

Pevonia provides effective skin care solutions for women and men of every age.

What marketing strategies are used to entice customers or to spread the word about the spa?

Media is one way to reach the customers with advertisements in newspapers or magazine and editorials on our popular treatments and services.

Also, we market the brand with annual memberships and the packages of our health club facility. In a span of three and a half years, we are the proud family of 250 health club members.

The couple massage treatment is a part of Romance Package sold to couples online that combines the business of Spa along with the room stay and complimentary couple lunch. Hoardings at popular destinations also spread awareness amongst the people about our Spa facility, while e-mailers help disseminate information to our patrons and guests about special festive offers. To showcase our facility, we organise a spa party for the health club members annually.

How do you ensure that the Indian as well as international clientele get the right kind of experience at the spa?

The equipment, services and products used at our Spa are all known for their international standards and quality.

The fitness center spread in an area of 12000 sq ft is equipped with a wellrenowned international brand Techno Gym that provides personalised training.

Group classes for yoga and zumba are also conducted.

The five well-appointed treatment rooms are equipped with steam and shower rooms. A separate pedicure room with three pedicure stations, seven hair cutting stations and three backwash stations enable us to cater to many clients at the same time.

Known as one of the best wedding hotels, Radisson Blu’s salon has a provision of exclusive make-up room and artists.

b eauty l aun chpad | 04.15

57

BEAUTY/Wellness

Name: Dr. Ratheesh Kumar Designation: Spa Manager Name of spa: Sereno Spa, Park Hyatt Resorts and Spa

What makes your spa a true luxury space – services, products, ambiance or the staff ?

All the above factors play a vital role to make the Sereno spa one of the leading luxurious spas in India.

How much does pricing of the spa menu define the high-end aspect of the spa?

Pricing definitely plays a key role to ensure your spa is positioned among the top spas. It certainly gives the consumer a fair idea about the quality of products as well as the services offered.

How do you ensure that the spa is on par with the brand image of the hotel?

Sereno Spa has its own concept and services, authentic ingredients and methodologies, distinct and luxurious designs in line with the brand image of the hotel.

What marketing strategies are used to entice customers or to spread the word about the spa?

The key marketing strategies include hotel website, print and electronic media as well as a strong spa membership base.

How do you ensure that the Indian as well as international clientele get the right kind of experience at the spa?

Sereno Spa a complete wellness spa destination, offers a wide range of spa treatments using luxurious international product lines and a blend of unique therapies inspired

by Ayurvedic and yogic traditions, which ensures both International and Indian clients get the right kind of experience at the Spa.

58

b ea u ty la u n ch p a d | 0 4 .15

b eauty l aun chpad | 04.15

59

BEAUTY/Dermatspeak

DR. SOMA SARKAR

Head of Clinical Aesthetic and Anti-Ageing Services, At ABOUT FACE

Aesthetic MakeOvers

THE SWANKY NEW ABOUT FACE CLINIC, MUMBAI, PROVIDES CUSTOMISED ALL-ROUNDED TREATMENTS. DR SOMA SARKAR, HEAD DERMATOLOGIST, ABOUT FACE, TALKS ABOUT THE UNIQUE APPROACH OF THE CLINIC, CLIENT SATISFACTION AND NEW TREATMENTS. — BY KANISHKA RAMCHANDANI

Tell us more about About Face.

About Face is the brainchild of Romi Chopra, an NRI based out of London, who comes from a pharmaceutical background. He wanted to get new technology and treatments to India and build a market here for Triple P Lasers. About Face is an extension of Triple P Lasers Group, which in the West is completely based on laser treatments. But in India we have customised the treatments to include anti-ageing, hydration therapies, remedial treatments for acne, etc. That’s how the name About Face, which makes it a wellness clinic The Triple P Lasers’ personnel have visited this centre and they were so impressed by it that they want to take this concept abroad.

>> When a customer walks in, what process does she have to follow?

The first point of contact for a customer is the reception, after which she is directed to me. As the head dermatologist here, I undertake the consultation process. Firstly, I look at what the patient is looking for. Our customers belong to the age group of 18 to 40 and above. The treatments that I prescribe differ from patient to patient depending on the age group. The commonest patients that we see in our practice are for acne, hair fall treatment and pigmentation.

Though female patients are predominant, men are also growing conscious of their looks. Their prime concerns are hair fall, beard shaping (done with laser hair reduction machine) and acne. Initially, the patients belonged to the upper class as they had disposable income for aesthetic treatments. Also, the working professionals comprised larger share of the footfalls. But now the trends are changing with home makers, middle income group and students also coming in for treatments. The main reason behind this is our customised treatments. We have everything for everyone. Even somebody with a lesser budget can get a good treatment from us as per her requirement.

62

b ea u ty la u n ch p a d | 0 4 .15

TRIED AND TESTED About Face clinic has swanky spacious interiors with wellappointed treatment rooms. There is a private room for specialised treatments as well as a make-up room for clients who wish to head for functions directly from the clinic.

The staff members are well-groomed and helpful, while the treatments are done by qualified dermatologists.

My session started with consultation, which showed pigmentation and dry skin. The first step of the treatment was cleansing and mild scrubbing. The second step was low intensity laser treatment to tackle pigmentation, tan, uneven skin tone and fine lines. The third step was stem cell peel for rejuvenation and hydration as it has vitamin C, hyalaronic acid and multivitamins.

The mesotherapy machine was also used. The fourth step was the application of a moisturising and whitening peel-off mask. Finally, when the mask was peeled off, the dermatologist applied sunscreen, and a fresher, younger-looking me was ready to face the world.

Address: About Face, Shop No 1, 1st floor, Rajdoot CHS Ltd, Above Vandana Showroom, Opp Rajkumar Jeweller, Linking Road, Khar West, Mumbai 400052 Tel: 022-26487489 Email: bandra@aboutface.in

Apart from the treatments, we also prescribe medicines as per the patient’s condition. Generally medicines are prescribed for acne, pigmentation and anti-ageing.

>> Do you have in-house products?

Right now, no. We source products from top pharmaceutical companies, including international ones.

We also sell products at MRP.

>> Why was this location chosen?

This is a prime location, which attracts the cream crowd, including Bollywood and television personalities. This area is accessible from all parts of the city. Being on the main road, it is visible and we also offer valet parking. Due to close proximity of shopping centres, we get a lot of walkins, too.

>> Which is your star treatment?

We have US FDA-approved Ulthera machine for nonsurgical face-lift, which works on the principle of ultrasound. It penetrates up to the fat layer of the skin and gives results that last for two years. All our treatments are performed by experienced dermatologists and not therapists. We also have new machines for medical cleanups. Another important treatment is non-surgical, noninvasive, floating threads. The thread is injected into the skin with a needle and is left there. The presence o f the thread induces collagen production.

>> What is the plan ahead?

The next step is to sustain oneself in this competitive market. My job is to come up with new treatments and to keep myself upgraded with important developments in the field, such as new indications for Botox, Ulthera, threads, etc.

We are also using the centre as a training institute to train new dermatologists. While studying dermatology they are well-versed in theory but don’t have much hands-on with aesthetic practise. We provide dermatologists with real patients to get experience. The patients are able to avail free treatments, while the doctors pay a nominal fee.

It’s a win-win for both. We are also trying to affiliate with a university to be able to award certificates. We had recently tied up with Apollo Hospital. b eauty l aun chpad | 04.15

63

BEAUTY/Wellness

Luxury Treatments

Gain Momentum

THE SPA INDUSTRY IS ON THE CUSP OF CHANGE. LOCATION-BASED LUXURY EXPERIENTIALS, CUSTOMISED SERVICES AND INTRODUCTION OF WELLNESS RITUALS INTO MAINSTREAM SPA THERAPIES ARE JUST A FEW OF THE CHANGES TAKING PLACE WITHIN THIS ARENA. — BY SARAH BAKSH

F

rom a once-a-year treat to a weekly requirement, visits to spas have become a trend amongst the young guns of India. Given the hectic lifestyle and stress of modern times, a spa offers quick relief and rejuvenation. But it is time now for the Indian spa industry to take the giant stride towards luxury.

Made-for-me matters

International trends in luxury spas are moving towards bespoke services that cater to health conscious consumers. This is expected to drive a closer collaboration between spas and healthcare. Jharna Shah of Jharna Shah Make Up Academy, Spa and Salon Boutique says, “With spa and wellness tourism on the rise, it is more than

64

b ea u ty la u n ch p a d | 0 4 .15

just spa treatments and massages that clients looks for. These days it is all about giving your patrons an immensely beautiful experience.” At Shah’s establishment, apart from the usual treatments, customised packages suited for individual clients are on offer along with facials and massages that she personally creates to suit those clients. “These treatments cannot be replicated elsewhere. Exclusivity and personalised attention is the trend,” she says.

Dr. Vijay Aggarwal, Director of Operations, Spa L’Occitane India, surmises that luxury spas offer complete well-being to the clients. “It is not only a service but focus on true experience which transports someone into the lap of nature. It is based on the client’s life style. The international trends focus on guest need, lifestyle and provide complete wellness solution, which will lead towards serenity and true holistic well-being.”

Trends closer home

There is a significant shift on the part of consumers toward wellness and preventive health (as opposed to pampering) in India as well. Most consumers of spa treatments are globe trotters, and exposure to services abroad makes clients more demanding informs Shah. “With hospitality integrated into spa services, we need to pay attention to our client’s comfort at all levels. Familiarity and affinity with the main staff means less attrition rate amongst the expert staff, which helps patrons build their lifestyle around such services, and of course, the health benefits of such treatments. Many patrons consult me about their medical problem and I need to give them suitable advice, which is integrated into spa treatments,” Shah iterates.

Dr.Aggarwal adds, “Indians are discovering global best practices in spas and have started to expect the best in service standards, products and customer experience. This is where an international brand like L’Occitane is able to stand out and is being appreciated by the market.”

b eauty l aun chpad | 04.15

65

BEAUTY/Wellness

Spoilt for choice

Beach spas, mountain spas, city spas and destination spas—consumers are spoilt for choice. Among the best in the country, the Jiva Spa at Vivanta by Taj in Kochi, Kerala offers famed views of backwaters and Kochi harbour along with traditional Indian therapies such as Shudhikara (a detoxifying oil lymphatic drainage massage, a fruit scrub and a plantain leaf wrap) and Sama (a yogainspired experience).

Ananda in the Himalayas, regularly voted one of the world’s top spas, specialises in the Tibetan Ku Nye treatment that cleanses the lymphatic system through acupressure and hot Himalayan salt poultices infused with a blend of cardamom, lavender and jatamansi.

City spas that offer pockets of tranquility in the centre of bustling metropolises include the Quan Spa at JW Marriott Hotel, Mumbai that offers treatments named after the five energies of Hinduism’s panch booth, and are designed to ground the senses and detoxify the body starting from `3,500.

The Quan Spa’s signature treatment is the Ocean Memory Spa Ritual (an exfoliating scrub, relaxing bath with pink and green algae, a massage that replicate sea waves and concluding with a seaweed wrap.)

Destination spas like the Sula vineyards offer a plethora of wine and grape inspired therapies including Lotus Couple Spa (relaxing aromatherapy massages, exotic red wine body scrub ending with a milk bath spiced with red wine and roses for the couple. 150 mins at `5500).

At Shah’s spa luxe treatments begin from `2000-5000 whereas an hourlong treatment at a L’Occitane spa costs approximately `3250 exclusive of government tax but varies as per the location. For a truly luxe experience the Devi Spa by L’Occitane at Devi Garh Palace, Udaipur offers ‘Safar: The Holistic Journey.’ Priced at `25,000 this is a signature programme based on a blend of L’Occitane products, local fruits and flowers and bespoke

66

b ea u ty la u n ch p a d | 0 4 .15

treatments within the environs of an 18th-century palace.

Shah reports most patrons belong to the upper crust. “My clients are in their early 20s, well-travelled and confident, they know what they want.

We get few tourists but not many.

Luxe reloaded

As local goes global, more and more emphasis is being placed on the execution of standards, best practices and staff training and education. In other words, better and more consistent delivery of the spa experience is more important than the invention of new treatments. Shah informs, “Particular attention has been paid to the serenity and environs while designing the spa.”

Exotic interiors along the lines of Turkish designs, aromatic candles and a team of expert masseurs help helped foster long standing associations with the patrons at the establishment.

Consumers are tilting away from what is trendy to treatments with tangible results so it is back to basics with a focus on core services. Social ‘spa-ing’ is witnessing increased promotion, as is the encouragement of spending more time at spas using amenities such as pools, saunas and relaxation areas in order to enhance the overall spa experience.

Dr. Aggarwal counts the core values of L’Occitane brand as being instrumental in enhancing the luxe experience for patrons. “Every gesture, ingredient, and ritual is drawn from a page of the L’Occitane grand herbarium, a resource of hundreds of essential oils and natural ingredients.” Consequently, prior to treatment, clients are greeted with a ‘Welcome Ritual’ advancing into a true olfactory journey, sequenced at every step by soothing or energising aromas. The voyage of the senses continues through gestures, sensorial textures, relaxing music and the herbal teas inspired by Provencal traditions.

“In respect for authenticity, we always prefer hand-performed treatments over machines and traditional massage techniques over technologies,” he concludes.

b eauty l aun chpad | 04.15

67

BEAUTY/Trendspotting

LAKMÉ FASHION WEEK SUMMER/RESORT

2015 THE LAKMÉ FASHION

WEEK SUMMER/RESORT

2015 SEASON MAY HAVE BEEN DEDICATED TO COOL SUMMER WEAR BUT THERE WAS STILL PLACE FOR DESTINATION AND RESORT BRIDAL WEAR COLLECTIONS, WHICH ENCOURAGED DESIGNERS TO CREATE LUXURIOUS GARMENTS AS WELL AS EQUALLY LUXURIOUS MAKEUP AND HAIRSTYLES TO GO WITH THEM. ADDED TO EXCITEMENT WAS THE LAUNCE OF THE SCULPT MAKEUP LINE BY LAKMÉ ABSOLUTE, WHICH LIPS VARYING SHADES OF BEAUTIFUL RICH RED. — BY MEHER CASTELINO 68

b ea u ty la u n ch p a d | 0 4 .15

M

anish Malhotra’s “The Blue Runway” show was a symphony in blue, white and yellow for the WEvolve cause. Long lush Lehengas were splashed with lavish rose motifs in the three colours. Elegant floor skimming long sleeved covers with plunge necklines had an exotic flavour but keyhole backs added glamour to the gowns. The makeup was prominent for the eyes with smoky shadow and liner as well as strong brows making stylish statements. But the lips were kept soft and pretty in pink. Hair was centre parted, gelled back and kept in a tightly woven knot.

Suneet Varma however went all out choosing the bridal way for his collection, “The Decorative Arts of India”. There was a profusion of glitz and glamour as mirrorwork used in an opulent but innovative manner with thread embroidery.

Prints appeared for sleek lean gowns, but were dappled with mirrorwork again.

Kurtas and anarkalis were glamorous with exotic embroidery. Peplums added style to the blouses teamed with figure hugging brocade skirts; while ornate wide cummerbunds clasped the waists of gowns with high slits, cigarette pants looked great with moulded mirror work jackets, but ponchos and matching pants gave a feisty touch to the collection. Keeping the eye makeup gently smoky and lips almost nude with pale beige, it was the hairstyles that were eye-catching with side swept plaits entwined with fresh flowers.

The finale by Anamika Khanna had to be extravagant. Inspired by the “Sculpt” line of cosmetics by Lakmé Absolute the clothes were a line of contrasts and contradictions in silhouettes with black, white, nude, ivory, pale pink and strong blue. Kurtas were teamed with skirts, lehengas and cholis were splashed with intricate zardosi; while saris were draped elegantly and dupattas turned into flowing capes. It was the makeup that caught the attention with gently outlined eyes, very strong dark crimson lips and a splash of silver décor on the cheeks. Hair was centre parted, sleek and long or in a chignon with a New Age abstract design Maang tikka and elongated stripes of shoulder dusters to balance the look.

Tarun Tahiliani’s collection was a riot of colours inspired by the miniatures created by the Singh Twins called “Past Modern” there was luxury of hues with every colour in the rainbow vying for attention. Dhoti pants and skirts, saris with exotic borders, ponchos and kaftans with prints that reflected a Mughal influence, soft fluid jacket, boleros, gilets and eye-catching ornate cummerbunds completed the look. Hair was piled high with curls allowed to frolic on top but tamed with colourful bandanas or turbans. Eyes were highlighted with impressive grey and lips were in medium pink or orange.

SVA by Paras and Sonam Modi created the Turkish look with their “Istanblu” bridal collection. Long regal gowns, saris with peplum blouses, lehengas, cholis,

b eauty l aun chpad | 04.15

69

BEAUTY/Trendspotting

dupattas and the origami lounge pants with embroidered ankle cuffs were in shades of blue with ivory and black to complement the look. The marked Turkish influence was seen in the laser cutwork and embroidery. The makeup was romantic with soft smoky eyes, a silver highlight in the inner corners, strong brows and glossy beige nude lips.

Hair was sleek and straight with feminine turbans.

To add that space age touch to bridal jewellery, Nitya Arora’s Valliyan label presented “Iridescent Space”. There were hints of the Star Wars and the Jedi in the jewellery design, which was opulent and grand with giant galaxy necklaces, intricately crafted palm bracelets, exotic head bands, belts, body harnesses, cuffs, hoops, ear cuffs and giant headgear. An unusual nose pin added to the glitter on the face. The makeup was minimal with soft eyes and lips with straight long slicked back hair that allowed the jewellery to make a fashion statement.

Gaurang Shah’s “Kalpavriksha” collection was a feast of Indian luxurious textiles for the bride.

Working with khadi and “Tree of Life” motif he added Phulkari, Kalamkari and chikankari along with Jamdani for the especially woven saris, lehengas, cholis, and dupattas. The grandeur of the textiles was seen in the tiger, bird and floral designs. To give the traditional look to the collection, strong dark maroon lips were completed by a hint of eyeshadow and a lacy silver bindi design in the centre of the forehead. Hair was gelled back into a rustic bun at the nape of the neck.

Another Benaras bridal sari collection from Varanasi by Mandira Bedi had all the beauty of the silk and gold weaves. But the designer kept the hair tousled and caught at the back with a Matha Patti to highlight the style and balanced with soft makeup and strong deep red lips.

THE SCULPT LOOK FROM LAKMÉ ABSOLUTE

The Sculpt show was all about hair and makeup with an amazing line of sleek black creations by Dhruv Kapur who concentrated on collars of varying styles and shapes. Four shades of orange as eyeshadow that spread all around to almost invisible brows, the face was kept very placid with insignificant lips and exotic porcelain green head gear featuring curls for the first look. For another version of the sculpted look the face was splashed with shades of red, blue and black with exaggerated brows and a fringed Cleopatra bob plastered with rust dye. For an even more bizarre look tiny multicoloured checks surrounded the eyes and brows, soft lips and pink cheeks balanced the face which was framed in a giant halo of twinkling squares. For something more esoteric, the geometric origami head dress was complemented with geometrics in off-white and brown as a painting on the face.

70

b ea u ty la u n ch p a d | 0 4 .15

BEAUTY/Skincare

The luxury of

AESTHETICS

GUTTER CREDITS

SKIN TREATMENTS TODAY ARE MORE THAN REMEDIAL IN NATURE, THEY ARE AN EXPERIENCE. SKIN CLINICS ARE NOW PROVIDING CUSTOMERS ONE-STOP-SOLUTIONS AND MAKEOVERS. WE FIND OUT WHAT GOES IN THE MAKING OF 5-STAR TREATMENTS AND HOLISTIC EXPERIENCES AT TOP-NOTCH SKIN CENTRES. — BY SARAH BAKSH

Blush Clinics b eauty l aun chpad | 04.15

71

BEAUTY/Skincare

Enhance Clinic

S

pecialised skincare centres made a quiet entry in the Indian market almost a decade back. But they soon became part of the diverse industry. A skin clinic is a place where customers meet qualified dermatologists and seek aesthetic improvements in a professional environment, which is a giant leap from the ‘facials at local beauty parlours’ phase. Now there business of skin centres is poised for another change with luxury and bespoke skin services making a foray into the repertoire of these clinics.

High-end treatments

Treatments such as facial rejuvenation; medifacials using concentrated lasers, serums and products to give instant long-lasting results; skin tightening and rejuvenation using Thermagelike machines (ThermageTM is a non-invasive radiofrequency skin therapy that aims to smooth and tighten sagging skin and reduce the appearance of wrinkles by stimulating collagen growth;) hyaluronic acid fillers used as skin boosters when injected intradermally; PRP rejuvenation

72

b ea u ty la u n ch p a d | 0 4 .15

(Platelet Rich Plasma rejuvenation utilises one’s own natural platelets to create new collagen for tauter, smoother skin;) cryotherapy (using deepfreezing temperatures to disrupt deep layers of collagen and make the skin respond by creating more collagen;) and radiofrequency for body contouring are some of the specialised treatments being offered by skin clinics.

Dr. Aakriti Mehra, MD Dermatologist, Enhance Clinics says, “The unique treatments in our high end basket include eye rescue treatments, lip rehab and bikini rejuvenation, which target areas constantly neglected by us in our day-to-day life.”

Dr. Jamuna Pai of Blush Clinics informs us, “Treatments for facial sculpting, skin firming can be categorised as high-end treatments.

Again, lunch-time procedures for cheek augmentation, non-surgical rhinoplasty, creating sensuous lips, or contouring a chiselled jaw line find their way in the menu of high-end treatments.”

Luxury treatments such as Enhance Exotica, Snow White fairness and Citrus Essentials at Enhance range between `3000-5000 per session, while

lifts begin at `8000. Luxury treatments differ from regular treatments in every way. The duration is longer (up to an hour), the products used are of a higher grade and qualified doctors perform the treatments instead of aestheticians.

They are result oriented at the same time pampering in nature.

At Blush Clinics, treatments begin at `1200 for basic acne and pigmentation extending to multiples of ten thousands high-end anti-ageing and contouring procedures. At Dr. Pai’s clinic, products for luxurious treatments like their Cellular Oxygen Rejuvenation facial or the Advanced Pigmentation Peel are sourced from countries such as Spain, Switzerland and the US.

Luxury first

Clients opting for luxury treatments expect certain standards not only of the service but also of the hospitality and ambience. It becomes important to ensure that clients are put at ease and the staff are trained to exhibit a certain degree of comfort while dealing with high networth clients. Dr. Mehra explains why this is important: “An initial bond or rapport has to be created with the

Check-list for clinics

 Schedule appointments meticulously  Respect the clients time as much as you value yours

Enhance Clinic customer, where he or she should be made to feel cared for. Understanding the customer’s needs and expectations are very important. Spending time with the customer will create this bond more easily. Once that relationship is formed, further growth depends on handling these customers on every visit.”

Dr. Pai reiterates, “Aesthetic practice is a people-oriented one. We stress to exceed customer expectation hence always under-promise and over deliver our results. This is one trait that differentiates you from your peers, reduces customer fallouts and increases customer loyalty towards you. Our USP is client confidentiality. We never Dr.op names of any well-known people and respect every client’s privacy to safe-guard their interest. This increases their confidence in us and our services.

We design a personalised programme for each client to meet their specific requirements. Client-care and satisfaction is our priority across all our clinics.”

Train them right

Skincare clinics ensure that the staff are well-groomed, polite and polished.

“They should speak a language, which the customer is comfortable with and always greet the customer with a

smile when they walk in,” advises Dr. Mehra.

Dr. Pai has a similar set of behavioural template for staff across the board. “All our staff, be it managers, doctors, therapists or front desk executives, are trained to speak the same language and tend to the client’s needs and requirements,” she concludes.

Of auras and ambience

Every detail in an aesthetic centre plays an important role in impacting a customer’s experience, of which the ambience obviously plays a major part.

The appearance, sounds and senses should be relaxing and pleasing. When the experience as a whole is good, the impact of the treatment, too, is more profound believes Dr. Mehra.

Moreover, a soothing and pleasing ambience is one of the most vital factors for low patient attrition.

Dr. Pai advises that since there is always some amount of apprehension associated with medical treatments thoughtful elements such as soft music, flower arrangements, warm pleasing staff and a clutter-free environment help the client be at ease.

“If the clinic ambience is welcoming, it paves way for a long term association with the client,” she adds.

 Make the waiting ‘clientfriendly’ with a warm and welcoming ambience  Reward them for being loyal  Make it a point to remember special events like birthdays and anniversaries, when you call them in for pampering services.  Be ready for appointments with all preparations done well in advance  Make a point to remember their name for that personal touch. The quality of service should always be maintained and be of the highest standard.  Don’t make clients wait for a service  Don’t over book time slots or mix up appointments  Don’t forget to smile when greeting a client b eauty l aun chpad | 04.15

73

BEAUTY/Trendspotting

GIONEE INDIA

BEACH FASHION WEEK

2015 A

BY MEHER CASTELINO

t the Gionee India Beach Fashion Week 2015 there was as much emphasis on the hair and makeup as it was for the clothes. Designers showed beach, cruise, resort and destination wedding wear in a variety of colours and styles.

With ace makeup artist Vipul Bhagat creating the makeup looks for the different collections and Iconic the hair accessory brand taking care of the hairstyles; it was the perfect combination for the interesting and glamorous images that came on the ramp during the 25 shows.

“I kept the makeup very simple for pale lips with pink, tangerine or nude lipsticks and added red for the formal wear collections, but played up the eyes for most of the collections. This smokey eyes look is very popular and goes really well for beach wear and resort weddings. A hint of facial painting also adds to the drama of the look when one is holidaying by the sea and the use of jewellery is minimum,” reveals Vipul Bhagat.

74

b ea u ty la u n ch p a d | 0 4 .15

ANJALLEE AND ARJUN KAPOOR

Tightly gelled hair with a centre parting gives a sophisticated look, while heavy brown winged eye shadow and pale lips complete the picture

ANUPAMAA DAYAL

Go for the fun look on the beach. Bandana in bright prints for the head or quirky headbands to tie up loose strands. Keep the makeup soft and natural with some face décor, a hint of eyeliner and pale eye shadow.

ASMITA MARWA

Swept back hair is left loose at the back, while scarlet lips and smokey eyes complete the look

FALGUNI AND SHANE PEACOCK

Go for the beach bride style with a high chignon, shoulder dusters and dramatic head accessories. Eyes are heavily shadowed with black while lips are kept nude.

HARPREET AND RIMPLE NARULA

The gelled back look works best on the beach under the sun, with gentle smokey eyes and pale nude lips.

HARSH AGARWAL

Go for a wild high pony tail tousled and teased for more drama. Add sea green eye shadow, mixed with brown and keep the lips pretty pale pink

HARSH GUPTA

Drama after dark starts with a centre parted gelled look for the hair, which is balanced by soft eye shadow and pale orange lips.

KARN MALHOTRA

In the water or on the sands, straight hair is the best with smokey eyes and pale beige lips.

KOMMAL SOOD

Turn into a water nymph with a pearl strand decorating the head. Keep eyes soft, but highlight the lips with fresh orange hues.

NACHIKET BARVE

For the Maasai tribal look go for facial painting but keep lips medium red, add smokey eyes and let the hair stay naturally tied up

PRIA KATAARIA PURI

Swing to the Samba beat on the beach by covering the head in a bright red stylish turban, sparkling eyes and pale lips will add to the sun goddess hippie look

RAAKESH AGARVWAL

Go for the wild tousled bouffant and match it with soft eye shadow and pale tangerine lips when sun bathing

RACHNA SANSAD

A floret head band is just the right hair accessory when lazying on the beach. Nude lips and soft eye shadow works well together under the sun.

SOUNIA GOHIL

For drama after dark on the sands, add an ornate head band to clasp flowing tresses, pale pink lips and soft eyes does the trick for the look

VIDHI WADHWANI 2

Pretty as a picture with a floral head band to decorate an upswept hair do. Pale blue eye shadow and baby pink lips look good together

VIDHI WADHWANI

Stylishly untidy with strands swept to one side, which are highlighted with a hair pin and look perfect with pale eyes and nude lips for an after dark soirée b eauty l aun chpad | 04.15

75

Image courtesy 109°F

The Mesmerising

Marsala

Lakmé Fashion Week Summer/Resort 2015

THE PANTONE COLOUR OF THE YEAR, MARSALA, IS MAKING WAVES IN THE FASHION WORLD. WE FIND OUT THE EFFECTS OF THIS HUE ON THE MAKE-UP TRENDS FOR 2015. — BY KANISHKA RAMCHANDANI

A

textured curtain in deep wine shade for your bedroom window, a burgundyblended-in-purple scarf peeping out of your wardrobe, dark red garnet rings in your jewellery box, an earthy red clutch on your dressing table, red-brown lipstick in your vanity bag... Marsala has made its way into your lifestyle, and that makes you, dear lady, an undisputed fashionista!

Everyone in the fashion circles awaits with baited breath the announcement of the colour of the year by Pantone, the international colour authority. Year 2015 belongs to the earthy wine red shade of Marsala. According to Leatrice Eiseman, Executive Director, Pantone Color Institute, “Marsala is a subtly seductive shade, one that draws us into its embracing warmth.”

Marsala is a hard-to-describe colour as it has hints of burgundy, wine and brown blended in a dark red base. This quality of the colour allows for lot of experimentation and variation. And that’s what makes it ideal as a colour that can be worn around the year. From making startling appearances on international catwalks, the versatile Marsala has found its way into interior decor, jewellery designs, accessories, and of course, makeup. What’s more, it suits all skin tones be it fair, wheatish or dark. And can be worn by men and women alike.

Accoridng to Lori Leib, Creative Director, Bodyography, «The brilliant thing about Marsala is that this gorgeously pigment rich shade is universally flattering across all skin tones. Because Marsala is a deep purple, red, brown shade, it tends to look a lot more

76

b ea u ty la u n ch p a d | 0 4 .15

Image courtesy 109°F

Colour maketh fashion

Image courtesy Flavia Silaghi from Bodyography Ro mania

vampy on light-medium skin tones, where on dark skin tones is looks more berry and ‹wearable.› That being said I would say medium to dark skin tones can best pull it off, but I really find it to flatter all skin tones!»

Let’s look at how it works with make-up: Lips: Marsala on the lips adds a touch of elegance to a lady’s face while enhancing her femininity. There are a plethora of options available in lip colours. You can wear Marsala every day on your lips with variations to create different effects. Opt for glossier versions with more red or brown in the shade for a day look and go for matte fuller deeper version for evenings out.

Cheeks: A Marsala blush can create an eye-catching look. Apply the blush on the edges of the apple of your cheeks to highlight the cheekbones. For dusky skin, a glossy blush would do wonders for an evening look.

Eyes: Applying Marsala on the eyes can be tricky. Go bold with an entire one-shade application of eye shadow in Marsala. For a more subdued effect, apply it only on

the edges or near the lashes to create an arresting effect.

Nails: By far the easiest way to rock the trend, with Marsala on nails you can lay your claims on the fashionista tag. Winedipped tips and terracotta shades in matte, you can’t go wrong with this colour.

Spring/Summer 2015: For a fresh look this summer, opt for make-up in gloss and sheer. Add a touch of the trendy hue to your lips with lip stains or sheer blush.

Keep it understated, especially during the day. Add depth to your make-up by throwing in Marsala hues in your clothes, scarves or accessories.

Autumn/Winter 2015: The end of the year is the right time to flaunt a Marsala monotone look with perhaps a one-toned dress and matte lips. Since the colour is earthy and bold, it requires a lot of balancing, for instance keeping the eye make-up minimal to go with fuller lips.

This versatile hue can be juxtaposed with other colours such as taupe, grey, amber, turquoise, teal, blue and golden yellow.

With Marsala as the colour of the year, the sky’s the limit for your fashion flamboyance!

Take your love for Marsala a a notch higher by donning ning the colour in your tresses.

Ask your colourist to give you a nice blend of red and burgundy, which against the dark Indian mane, will come out with startling Marsala effects. For those who want temporary gratification, Gunjan Gaur, Executive Director, ALPS, has some advice: “My favourite remains the Hair Color chalks in Marsala - as applying it requires almost no effort. Also, being a temporary solution, it can be washed-off in just five washes to give you a brandnew look.” b eauty l aun chpad | 04.15

77

BEAUTY/Trendspotting

EXPERT TALK

Cherag Bamboat, Magical Makeovers, Makeup and Hair Institute

Ishika Taneja, Executive Director, ALPS

Puja Taluja, Celebrity Makeup Artist

What’s so special about Marsala?

What’s so special about Marsala?

What’s so special about Marsala?

How do you recommend wearing this colour?

How do you recommend wearing this colour?

How do you recommend wearing this colour?

It’s a warmer colour that compliments medium to dark dusky skin tones. It also looks stunning on fair skin.

It’s a subtle sophisticated shade, which suits the Indian skin-tone justso-well.

I am a minimalist with maximum impact artist so I would never use it on cheeks unless for fashion. Lips and eyes are the best areas to flaunt this colour.

While the winged liner is a perfect choice for your daily corporate look; the smoky-eye avatar in Marsala is a safe bet for a party.

Does it suit Indian skin tone?

It’s the ace choice for Indian skin.

Neutral based cool hues don’t flatter us, but warm tones do our skin tones great justice.

How can one wear this colour through S/S and A/W ’15?

Lips all the way or blend this colour with smoky eyes.

Your favourite product pick in Marsala?

Lipstick

78

b ea u ty la u n ch p a d | 0 4 .15

Does it suit Indian skin tone?

The warmth of the olive, tanned Indian skin is best complimented with this love-infused, amalgamation of brown and red.

How can one wear this colour through S/S and A/W ’15?

One can wear the trend as shoes and skirts and statement accessories.

Your favourite product pick in Marsala?

M.A.C bronzer, Maybelline Punk potshadow, Nyx Jumbo Eye-Pencils, Sally Hanson’s ginger zinger nail paint and Dior lipstick.

Marsala derives its name from fortified wine. It is a subtly seductive shade with its red brown roots, which oozes confidence and sexiness.

If you are planning on wearing this shade on your lips you need to go easy with the rest of the face. It can be worn on your nails as it’s a beautiful pop up shade.

Does it suit Indian skin tone?

As it’s an earthy, sultry and subtle shade, it blends beautifully with Asian and olive skin tones.

How can one wear this colour through S/S and A/W ’15?

In terms of make-up, don’t overdo it with this colour. For clothes, you can team this beautiful colour with sandstone or classic blue to make a perfect pair.

Your favourite product pick in Marsala?

Tom Ford’s nail lacquer in Bordeaux lust and M.A.C Rebel lipstick combined with Chanel’s rouge Allure lipstick in rouge noir.

IMAGE: LOOKS SALON

BEAUTY/Preview

BUSINESS

BUSINESS /New launches

TALK OF THE TOWN

HAIR+BEAUTY

by Dessange Paris DESSANGE PARIS HAS COME UP WITH A NEW PORTFOLIO OF HAIRSTYLES AND MAKE-UP LOOKS FOR THE SEASON. — BY KANISHKA RAMCHANDANI

T

he fresh new collection by Dessange Paris is called Creative Dis (orders)... and it’s just the right thing to have this Spring/Summer season. Edgy, modern and yet timeless, the collection is a tribute to the fashionable tastes of the Dessange women. Replete with hairstyles and make-up looks, a look at the new portfolio is a must before you go in for a style makeover.

CREATING A NEW ORDER

In a bid to move away from conventional make-up, Dessange Paris has introduced an array of bold new looks to choose from. Their intensified pastel shades for eyes, bright shades infused with vitamins for the lips and pigmented cheek stains for blushes, steer the modern woman away from conventional make-up.

The entire line re-imagines make-up and includes dome-shaped blushers that are extra creamy and smooth and lip shades that are inspired from fruit colors such as orange, coral, rose and rouge with SPF treatment, which keeps your pout hydrated, nourished and protected.

The hair collection reinterprets modern styling with colour and cuts that are bold and edgy. The collection includes the reinvented Dessange’s signature Coiffé-Décoiffé hairstyle, messy bobby hair, textured bobs and a spunky range of colours.

A TOUCH OF CARE

The eye-catching looks are backed by hair and skin care routines. The CODE, PHYTODESS and Dessange Skin Care ranges have added season-appropriate products such as Hair Radiance Boosting masks and Refreshing eye creams and anti-ageing serum to their repertoire. At the salon, these products are combined with luxury treatments such as ;Huilles & Terres Precieuses; Facial for tired skin affected by pollution, Silhouette Massage with Sculpting Balm for the body and Deep Precious Oils Treatments for hair.

I met Loic Chapoix, Art Director, Dessange Paris, at the Bandra salon and spend an afternoon there getting a hair makeover. He gave me a disconnected layered cut (lots of layers, just the way I like it!) creating volume on top, side-swept bangs and long lengths. He then added Californian highlights by L’Oreal Professionnel to create beautiful sun-kissed Ombre tresses for me. As he manifested his artistry, we chatted about the new collection and trends.

TELL US MORE ABOUT THIS COLLECTION

The collection Creative Dis (Orders) is more about finding a new order in disorders!

It is all about shaking up your style, going beyond the conventional boundaries to

80

b ea u ty la u n ch p a d | 0 4 .15

find something that expresses you and your individuality while still not ousting the traditional hairdressing knowledge that Dessange Paris has developed over the last 60 years.

There is a lot more colour in this collection with new pigment palates that we have not explored before, and as always, it maintains the international ‘Dessange’ flavour.

a What was the inspiration behind this

collection?

Dessange is always inspired by the women they style and they form the core idea of every collection that we develop. This collection offers them a chance to express themselves with a new vision of who they are and what they can be, whatever they imagined they could do and what they would never dare to do. It is all about exploring new territories with the Dessange woman and pushing her to test new waters without making her uncomfortable.

a Describe the looks created with this collection.

The looks are very edgy, modern and yet very timeless.

We have created styles that no one would ever regret later, irrespective of the prevailing trends then.

We have both messy and structured looks, depending on what the clients are more comfortable with. We do not believe in creating one-dimensional styles like a one size, fit-all kind of garment, which would fall shapelessly on everyone. We have created individualistic styles, which will be further tweaked according to the client’s preferences.

We have Destructured graphics – a version of the classic ‘Coiffe-Decoife’ Dessange look, a sweeter take on the tomboy pixie cut, edgy bobs, stone style bangs, layers with flash band extensions and braids. We are using brighter colours this season as well.

a Which are the season appropriate additions in the collection?

The colours! Especially in our make-up collection. With

Creative Dis (Orders), Dessange Paris has moved away from the conventional tonalities and usual codes and has introduced an array of bold new looks to choose from.

a Tell us more about the in-salon hair treatments?

We have an extensive range of hair treatments that cure and arrest all the hair problems you can think of, right from brittleness, dullness, damage, hair loss and thinning.

a What kind of training is given to the staff for the new range?

The entire team was flown down to Paris where we were trained with the global Dessange staff. We went through intensive training to understand how each product works on different kinds of hair and skin and we educated on the prevailing trends.

a How the customer is made aware of the new treatments?

We always have a consultation with the clients prior to every treatment or service they go through. Depending on the problem they want to address or what style they are looking out for, we arrive on the best possible service for them.

a What is trending in hair and make-up for S/S’15?

Edgier styles, colours especially for men and layers, shorter hair for women. As for make-up, it’s always pastels for this season with lighter make-up.

a Which products from this collection are absolute must-haves of the season?

Apart from the hair styles and colours, I would say a good lip colour and blush would be the must-haves. I would also recommend using care products like Hair Radiance Boosting masks, Refreshing eye creams and anti-ageing serum from Dessange and going in for hair, skin and body treatments. b eauty l aun chpad | 04.15

81

BUSINESS/Brand talk

Hariharan pushes for Growing the Cake

No Beating About The Bush AT THE HELM OF AFFAIRS AT P&G SALON PROFESSIONAL, P K HARIHARAN PERSONIFIES ENORMOUS CLARITY AND FOCUS AS HE FORGES AHEAD WITH A TARGET TO BUILD THE PROFESSIONAL SALON BUSINESS IN INDIA. — BY RITOO JHHA AND KANISHKA RAMCHANDANI What are the challenges faced by the industry according to you?

The question is how to expand the hairdressing fraternity.

Right now everyone is taking a piece of the same pie, vying for the same market. The real challenge is how to create more Affinities and more Nalini Yasmins in India. The other side of this challenge is to usher in young talent, to get creative people into the industry and to train this creative force to be commercially viable.

What changes did you make in the set-up when you take over?

My predecessor, Rob Samet, has done a great job. Business is rocking at high double digit figures. While taking over, changing the set up was not on my mind. But I did put in efforts to make the brand more visible in digital and print media as I believe that consumer should know who you are and where do you stand. We make it a point to include our partners’ names in all our ads.

What kind of growth have you envisaged? Give us some figures.

I am not a figure person. We can only plan and execute, the results are not in our hands. We are now looking at 20% plus growth and I am happy to continue with such strong performance. If more and more people are colouring their hair with Wella colours and are using SP and Luxe oils, I will be a very happy man.

Tell us something about Nioxin and Sebastian.

We launched Nioxin in January, a haircare range for thinning hair, which has been tested the world over. The initial response from the consumers has been good and our website has been

82

b ea u ty la u n ch p a d | 0 4 .15

pretty busy with queries about the product. With regards to the spread of Nioxin in the Indian market, if a hairdresser has the capability to work with this product and understand the science behind it, we are ready to go with them and train them.

Sebastian is our high-end brand. It is available in over 90 salons in India. However, we are particular about selecting the right salon for this brand so that the right target customer comes to its door. A typical Sebastian consumer is trendy, has a disposable income and falls within the age bracket of 22 to 35 years. We are focussing our efforts on increasing the market reach but it becomes a tad bit difficult as styling is a big challenge in India.

Elaborate on your plans across the three verticals of care, colour and styling.

All three are important aspects of the hairdressing industry.

We can’t look at them in isolation. However, each of these verticals faces different challenges in different markets. For instance, Wella is the pioneer in hair colour. But in India, given the hair colouring habits of the consumer, it is a challenge.

Slowly consumers are looking at hair colour not just for grey coverage but for fashion, too. Also, there is a demand for quality haircare, which has given rise to hair spas. The key is to keep your product portfolio minimalistic. You can offer 10 serums, but who will use those many products? With Wella, we launched the Exoticare Spa range last year and instead of following it up with a slew of services, we are focussing on its growth. We have topped it up with the Wella oil, which is now a part of the spa service.

How is the concept of Wella Alchemy catching up?

I believe the concept of Wella Alchemy makes for a good case study as it offers a separate luxury corner for treatments and

gives utmost privacy to the customers. We are happy that we have good representation. Not only is it growing, but it is also proving to be exponential.

What are your plans for education?

The flagship Vidal Sassoon Academy is in Delhi but down the months you will see branches of the Academy across other cities such as Chennai and Bangalore. These initiatives will also be managed by the company.

Our commitment to the industry is how to bring more and more quality people into it. We want technical centres, such as the one we initiated with Head Turners in Kolkata, to grow.

Hairdressing is a journey, and we want to support creative talent to scale the heights in this industry.

We will soon announce our partnership with the Shiksha programme, which has been part of the retail brands of P&G for more than a decade. Under this programme, we build schools for the underprivileged and right now have 350 schools across India. April 2015 onward every Shiksha programme advertisement will have the Wella logo in it.

Also, we have collaborated with an NGO called Pratham, under which over the span of a year we will be training approximately 1000 underprivileged people across 11 centres in various verticals of the beauty industry. With so many brands ready to foray into India, we need educated local talent to work on the floor.

Which international stylists can we expect in India in the upcoming months?

Patrick Cameron will be here in May. We have set up programmes with our partner salons who will get first-hand experience of interacting with Patrick. A couple of more international stylists are also expected, but we will be able to confirm the names later.

Why has Wella never tied up with a fashion week in India, when it is doing so internationally?

Honestly speaking, I would rather invest in education than in fashion weeks. We always look at benefitting the industry and working towards a brighter future than short term gains.

Having said that we are not wary of such tie-ups. We did a great show with Femina magazine recently. My team is now working on collaborating with consumer platforms. It is important to get the right partner and come to a point where you understand each other’s needs. And in India, fashion weeks are more about clothes and make-up and not so much about hair. But if we get good partners, we would like to explore it.

Do you have any plans for Trend Vision?

I attended the Trend Vision that took place in Monaco this year. And it was a fantastic event. With hairdressing talent, we follow the pyramid of experience, exceed and expert. When I have enough experts here in India, I will happily take them on the next level and have a Trend Vision for them. We had organised a Trend Vision in India some four years ago but right now it has taken a backseat. However, if my partner salons are able to give me enough experts, I will be glad to showcase their talent internationally. b eauty l aun chpad | 04.15

83

BUSINESS /Salon & spa of the month

STUDIO

MÈCHE

STUDIO MECHE WAS LAUNCHED BY PREETI MOHINDER AS A LUXURY SALON SPA AND MAKEUP STUDIO IN KOLKATA RECENTLY AT 216/3B AJC BOSE ROAD, GROUND FLOOR, NEAR CONCLAVE, KOLKATA-17, Ph-033-40619368

Concept and designing: Deepti Mohindar and execution by Sumit Gupta.

Director, DEEPTI MOHINDAR

My love for vintage, everything classic and European(Jane Austen fan) shows in every nook and corner. Right from art to every piece of light fitting is hand picked by me. The hair section which I can boast about flaunts venetian mirrors and lights”.

Area of salon: 1900 sqft Brands: For Hair — L’oréal Professionnel, Moroccan oil, TIGI-beadhead / For skin — Skeyndor and O3+ Pedicure and manicure: Pedilogics by O3+ Make-Up: MAC, Bobbi Brown, Temptu airbrushing from USA Tools: Jaguar in scissors, Wahl, Chaoba.

“I have a highly qualified team, the backbone of any salon is the hair section, both of my hairstylist have umpteen years of experience, one of them HABIB REHMAN has even won a colour trophy in east India by L’oréal Professionnel. STUDIO MECHE is supported one of the finest staff in pedicure and even skin. The pedicurist specializes in ingrowths, warts and other feet and skin problem. As far Makeup is concerned I head that block”— says Deepti Mohindar.

Furniture: All imported

84

b ea u ty la u n ch p a d | 0 4 .15

GUTTER CREDITS

About the Director: Deepti is a professionally qualified makeup artist, having completed her professional course from TEMPTU, Los Angeles and have been in this industry for past 6 years. Teaching makeup, destination wedding, celebrity styling, brides, fashion shows have been part of my growing years. Studio MeCHE is my baby project as a salon-spa-makeup studio which results from for Passion for beauty and creativity.

GUTTER CREDITS

b eauty l aun chpad | 04.15

85

ACADEMICS

CLEOPATRA BEAUTY & MAKEOVERS ACADEMY RECENTLY CELEBRATED GRANDEUR OF INDIAN WEDDINGS BY SHOWCASING BRIDAL MAKEOVERS COUTURE. STUDENTS OF ACADEMY PRESENTED A COLOURFUL SHOW HIGH ON BRIDAL AESTHETICS AND WEDDING MAKEOVER TRENDS.

R

icha Aggarwal & Harveen, beauty & makeover experts of Cleopatra were joined in by the students to present breathtaking bridal looks and trends of the season from the ancient era to the ontemporary concepts that included bollywood brides, vintage brides, royal bride, bohemian , brides .Cleopatra also portrayed and presented a peep into the starry world of the silver sreen as everyone present there got mesmerised by beautifull looks.

Present on the occasion were fashion and beauty experts, hair professionals & stylists who witnessed and apreciated ingenious looks they created and in turn motivated them. Students held live interactions with to be brides who in turn shared the fact that how every bride cherishes the dream to look the best on D Day and

86

b ea u ty la u n ch p a d | 0 4 .15

SHOW

see herself in completely transformed avtaar. On the occasion students also presented exotic looks for summers which highlighted seductive eyes and nude make up . Richa Aggarwal Stated ‘, The students of the academy were quite happy and excited to create stunning & creative bridal looks and showcase their talent through this plateform provided to them. Cleopatra also invited girls of the city for a fun filled self grooming session, special pampering sessions were organised too.

Event accentuated on Bridal trends, for both the bride and the groom to be with the weddingseason just round the corner. From bridal make up to amazing hair coffuires and astonishing nail and mehandi art.

BUSINESS/Luxury launch

THE ULTIMATE

DEFENCE THIS SUMMER TAKE UV PROTECTION A STEP FURTHER WITH THE LATEST LAUNCH FROM KÉRASTASE – THE ELIXIR ULTIME OILS. PUT FUN ON THE BEACH AND POOL-SIDE PARTIES ON YOUR TO-DO LIST WITH HAIR THAT’S PROTECTED FROM THE SUN. — BY KANISHKA RAMCHANDANI

S

un, wind and water beckon you as summer arrives with its baggage of fun and frolic. Long drives, picnic on the beach and long dips in the pool are all part of your summer plans. But do you end up hiding your hair under scarves and hats or chopping it off to avoid damage? Fret not as Elixir Ultime by Kérastase offers four oils with bespoke textures for the needs of specific hair types. The Elixir Ultime Classic Oil is for all hair types, the Millennium Rose Oil for fine hair, the Imperial Tea Oil for colour treated hair, while the Immortal Moringa Oil is for damaged hair.

What’s more, you can retain the summer glory of your tresses with the Elixir Ultime Beautifying Oil Crème, which combines the nutritive benefits of oil with the softness of a cream. The Crème is enriched with pomegranate extract, which has anti-oxidant properties with UV filters and is known to revitalise hair. The oil of Tahiti’s white flower, known in Polynesia for its nutritive virtues, helps to restore flexibility and softness to the hair fibre. With these ingredients, the Crème acts as a deep-conditioning mask.

Elixir Ultime also offers customised Oil Rituals as in-salon treatments such as...

Elixir Ultime Sublime Precious Oil Ritual: A pampering precious oil massage

and a quick blow-dry to reveal instant radiance.

Elixir Ultime Scented Oil Ritual: A sensorial experience with delicate fragrances of the Elixir Ultime Grand Crus Oils, it offers bespoke textures for specific hair needs.

Elixir Ultime Silk Veil Oil Ritual: It’s a blend of 12 precious Oils, offering

a complete sublimation for intense nourishment and dazzling shine. Elixir Ultime promises a luxury submersion for all hair types.

KÉRASTASE Elixir Ultime oils are priced at `2450 for 125ml and the Elixir Ultime Beautifying Oil Crème is for`2200 for 150ml.

b eauty l aun chpad | 04.15

87

BUSINESS /New entrant

LOOKS SALON Enters DUBAI With Elan Looks in Dubai is a milestone for us. Given that we celebrated our 25th Anniversary last year, and the growing demand within the Indian diaspora, looks decided to go international. We opened our first store in Jumeira towers, Dubai.

Our aim is to provide world class services as is our tradition and bring that Indian touch of warm hospitality and sensitivity to the salon spa business internationally”. — SANJAY DUTTA, Managing Director, LOOKS Salon

Looks Salon JBC-4, cluster N, JLT Dubai, UAE Area - 1450 sq ft (ladies only) Architect- Amit Arora Based on lines of GK-2 Looks Natural colors use for openness and a classy feel.

Hair - Loreal Professionnel Skin care - Thalgo Mani Pedi - Essie USP - At Looks, everyday is a good hair day

88

b ea u ty la u n ch p a d | 0 4 .15

Having lead in the North Indian salon business for past 25 years, Looks Salons, positioned in the premium segment and recently having won multiple awards at the L’Oréal Salon Awards, opened its flagship store in Dubai

GUTTER CREDITS

DETAILS

Sanjay Dutta (Second from right), Varun Dutta (4th from right)and Jesicca Dutta (5th from right)

GUTTER CREDITS

First international salon outside North India, looking to establish in the Middle East market and make it a successful household name just like back home”. — VARUN DUTTA, Director, LOOKS Salon, DUBAI Sonali Dutta (right)

BUSINESS /Live & learn

Passion Play

CHYSTOFER BENSON

MATRIX AIMS TO INSTRUCT, INSPIRE AND IGNITE STYLISTS WITH ITS NEW PROGRAMS OF PASSION EDUCATIONAL PLATFORM. —TRACY MORIN

I

DAN CSICSAI

n this industry, passion isn’t a plus, it’s a must. And Matrix is tapping into this creative fire for the new Programs of Passion series (mymatrixfamily.com/passion), handcrafted education with unique sessions on Artistic Directors’ and Designers’ most beloved topics and techniques. Boasting a blend of creativity, entertainment, motivation, interaction and information, the initial lineup of classes reflects the unique skill sets of Matrix education gurus: A NEW PERSPECTIVE with Chrystofer Benson takes an “unconventional approach to creativity,” from initial spark to technique execution in cut, color and style. (Bonus: Google Glass technology gives students the true “instructor’s eye view.”)

DANIEL ROLDAN

MORE THAN BALAYAGE, led by Dan Csicsai, covers the whys and how-tos—from product selection to color placement— behind mastering this in-demand lightening technique, plus time-saving and creativity-boosting tips.

ADVANCED CUTTING TECHNIQUES, headed up by Daniel Roldan, explores the relationship between facial shape, geometry, bone structure and texture to deliver the perfect cut, covering a variety of techniques, including dry cutting.

RAZOR’S EDGE finds Franco Della Grazia delving into every aspect of razor cutting to produce unique results, culminating in three haircuts using basic to advanced techniques.

FRANCO DELLA GRAZIA

NICHOLAS FRENCH

90

Don’t miss our profile of Nicholas French on page 28!

b ea u ty la u n ch p a d | 0 4 .15

BACK TO THE FUTURE merges past and present as instructor Nicholas French draws on his father’s work as a stylist and his own decades of experience to integrate classic techniques for modern looks (like those from his award-winning collections).

Ready to reignite your own spark? You’re in luck: Programs of Passion reaches stylists coast to coast, thanks to a new network of Matrix Regional Academies (with more on the way): Salon Glo in Valencia, California; Esteem Academy of Beauty in Salt Lake City; The Loft in Boston; and Gina Khan Salon in San Francisco. Feel the burn!

EDUCATORS SPEAK

MATRIX EDUCATORS CHIME IN ON THEIR PROGRAMS OF PASSION: “It was a very easy and natural decision to celebrate and bring to life the work of my famous father, Freddy French, and apply it to present-day usage. You have to be passionate and fearless to spend 50 years in this industry and be able to selfstart your creative engine every day for the rest of your life!”

—Nicholas French “Razor cutting and texture are so on-trend at the moment, so I want to teach the right way to use a razor and three simple techniques that, once mastered, will help students tackle any razor cut. We spend years trying to master the scissors; we should spend the same time understanding the razor. We empower the hairdresser with the right tools: knowledge!”

—Franco Della Grazia “I decided on More Than Balayage because I love creating beautiful blondes— from sun-kissed looks with natural highlights to strong, icy blondes. My fuel for this program is to be able to help the colorist totally understand how to create blondes that are flawess and believeable.”

—Dan Csicsai

BOYZ I 2 I MEN STYLING AT

IT’S BEST

VOLUME 01, 2014

BOYZ I 2I MEN VOLUME 01, 2014

A collection of men’s hair styling collections by the best in the world Over 100 pages of mind blowing styles Salon Consumer friendly looks Product Guide & More

BOOK YOUR COPY

!!!

NOW!WORTH `1500

BY BEAUTÉ ESPACE MEDIA For booking call: 011 - 41324044 / 45 or mail: info@beauteespace.net