a talent hunt and workshop
4th and 5th December 2010
A COLLABORATIVE SUCCESS
• JJAAAN
is the registered alumni trust (Reg. No. E-26072 - Mumbai) of Sir J J Institute of Applied Art, Mumbai
• They
help in connecting the Industry to the Institute through various initiatives
• Taj
Holidays is the vacation brand of Taj Hotels Resorts and Palaces.
• At
over 75 hotels located in more than 50 destinations, spread over 10 countries, Taj Holidays offer you one promise. An unforgettable holiday. An outstanding experience. Full of discoveries and drenched in memories.
• Ogilvy
& Mather has been helping to transform brands globally for over 60 years
• They
came in as Creative Partners and facilitated the briefing, creative and evaluation process
• Rachana
Sansad CAAC is located at Prabhadevi and runs degree courses in Applied Art
• They
came in as Venue Partners and provided the auditorium, class rooms and mac lab facilities
Volunteers
• The
volunteers were selected from the second year batch.
• 18
from Rachana Sansad and 8 from Sir J J Institute of Applied Art formed the strong support team to execute the event
WHY •A
platform for talented Applied Art students and the colleges to interact formally with one of the finest creative agencies and doyens in the industry – O&M
•A
simulated professional environment for the students to exhibit their skills and be considered for live internships with the agency. Suitably guided by Industry experts.
WHY •
Encourage (a) lateral thinking and (b) integration of art and design to serve as a platform for creative ideation and activation
•A •
platform for genuine talent scouting by O&M
An opportunity for Taj Holidays to use and leverage the creative output across various platforms including social media and consumer marketing applications
LET THE STORY BEGIN the planning stage
JJAAAN with Taj Holidays & O&M initiate the idea of the talent hunt & workshop in Aug 2010
Pranali Daundker meticulously planning the event
THE BIG IDEA • Select
120 applied art students from 4 colleges viz Sir J J Institute of Applied Art, Rachana Sansad CAAC, Sophia Polytechnic and LS Raheja School of Art.
• To
identify good talent it was decided that we create a microsite for students to upload 3 best artworks
'Vignettes' name coined by O&M team
A microsite was created on jjaaan.org.
Posters were printed and sent to all 4 colleges
JJAAAN team visited 4 colleges and informed students and faculty
Students uploaded their 3 best artworks on the microsite
O&M team evaluated and selected 120 students.
THE STAGE WAS SET the volunteers needed training to handle 120 students and the event
THE TRAINING
• The
JJAAAN team trained the volunteers in team work, planning, digital media and communication techniques
• Each
one was groomed and assigned specific roles and tasks as per the requirement of the event.
The team meetings in action
Understanding team work
The final touches
THE EVENT SETUP 3rd Dec 2010, full team into action
Making surfaces
The cut outs
The applied artists
Making of the danglers
The installation
The name tags
The labs
The panels
The cafeteria
The acoustics
The stress busters
THE EVENT 4th Dec 2010, Vignettes goes live
The reception
The registration
The welcome
The auditorium
The morning re-freshener
President of JJAAAN ~ Sachin Puthran opening the event
Principal of Rachana Sansad CAAC Savita Saraf addressing the audience
Taj Holidays briefing by Manojeet Bhujabal
The O&M team for creative briefing
The team leaders of 10 groups
The volunteers who put in the team efforts
The support of Rachana Sansad faculty
Students get written brief in Lab
Students brainstorm
And discuss
And think
and........ahem ahem ahem
research in the I-mac LAB
get served with hot food
Brainstorming with O&M team
O&M team validating ideas
The participants presenting their final artworks
The fight is now on between groups
Group A - the Aces
Group B - the Blah
Group C - the Creators
Group F - the Fried eggs
Group G - the Generation Next
Group H - Horizons
Group J - Juvenille
The Runner ups - Ediots
and the toppers - the Iris
the “Phamous”
Who said the volunteers didn't enjoy!
The volunteers who made Vignettes rock !!!
Mad about Vignettes
The Taj Holidays team appreciates volunteers
Happy Fans of Manojeet from Taj Holidays
The fun gang
Subway treat to volunteers from JJAAAN
The all boys gang
And...the all girls gang
a collaborative success