1
2
3
4
Topps Tiles
5
6
7
8
9
10
11
12
RADIO
13
14
Main Feature
15
16
17
18
19
20
General attitudes towards in-store music Disagree strongly
MUSI C C AN I MP R OVE TH E 13 ATMOSP H ER E
I T H EL P S TI ME TO P ASS I F YOU H AVE TO W AI T TO B E SER VED
2
I T H EL P S AVOI D UNC OMFOR TAB L E SI L ENC ES
3
I T C AN P R OVI D E P R I VAC Y I F YOU D ON'T W ANT OTH ER C USTOMER S TO L I STEN TO YOUR C ONVER SATI ON
4
I F TH E MUSI C I S G OOD , I T MAK ES YOU W ANT TO STAY A B I T L ONG ER
4
Neither
Agree
NET AGREEING
Agree strongly
27
22
60%
20
40
23
13
61%
20
41
23
11
76%
25
51
13
82%
26
56
10
9
90%
33
57
6
7
MUSI C MAK ES SH OP P I NG MOR E ENJOYAB L E 1
Disagree
32
14
46%
Source: Onsite customer survey (Base: Total Sample (245)) & onsite depth interviews Q: How much do you agree/disagree with the following statements?
21
81%
like to hear music when shopping Source Onsite customer survey (Base: Total Sample (245)) & onsite depth interviews
22
“Staff morale & team spirit increased when they requested a song & shou t out as it created a buzz/ gave them something to talk about” Source PRS for music Staff Survey (Base: Total Sample (480)
23
24
25
26
RADIO
27
28
29
RADIO
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
BRANDING
Attendance of briefings/integration into ASDA team and daily show preparation
N/A
£16,686 £27 per site per month
TOTAL PRICE:
N/A F.O.C
As-Live Shows 1 per week
F.O.C
£18,293
£29 .60 PER SITE PER MONTH:
TOTAL PRICE FOR THIRD PARTY SUPPLY:
Price per month: £5,315 Price per month: £12,978
£21,939 £35.50 per site per month
TOTAL PRICE:
F.O.C 1 x 4 hour Sun-Thurs £8,462 (2 presenters) 1 x 8 hour daily £3,025 (1 presenter) Unlimited F.O.C £6,234
DJ Reads
1 x 4 hour daily (1 presenter)
£1,600 F.O.C
£200
£8,652 (£14 per site based on 618 stores)
Price per month:
£1,600
£200
Included:
AS PER KVH STUDIOS PROPOSAL
£8,652 (£14 per site based on 618 stores)
Price per month:
AS PER SCOPE OF WORKS Included:
Please note, the below pricing is provided by third party suppliers therefore is fixed LICENSING PPL & PRS Copyright music licenses at £8.60 per site per month CONNECTIVITY BROADBAND Dedicated broadband lines in each store for delivery of radio service at £21 per site per month
PRESENTERS
Live Shows
Creative scripting, voiceover artist recording, production & scheduling of 8 corporate advertisements per month (2 per week) Provision of 16 supplier advertising slots per day (112 per week)
Tailored station branding including seasonal updated regularly
PRODUCTION
Creation and management of two bespoke Copyright music policies and databases profiled to brand requirements & customer/colleague demographic/footfall by day part and reviewed on a regular basis Sourcing and provision of Copyright music Weekly editing and scheduling of new tracks onto services Weekly store music mix selection Management of qualified presenters for as-live and live booking requirements Provision and Operation of On-Air transmission studio and office facilities Management, creative, production and scheduling of all AMP supplier bookings to feature on services ASDA Media Partnership support, attracting supplier investment – provision of demos, inductions and bespoke proposals Dedicated Account Manager for full management of service including creative, quality control, development proposals, regular meetings/hot desking and invoicing Dedicated music profiler for sourcing & editing of tracks for bespoke music policy and database plus scheduling & management of service to ensure even track distribution, low repetition frequency & varied schedules All hardware and software required to broadcast service including playout machines, operating systems, compressor limiters, audio fail devices, ISDN backup, software licences, encoders and servers Scheduling software to allow for the insertion of branding, adverts and other vocal content Technical helpline available for all stores (telephone diagnostics, creation of replacements players & engineer bookings Management of new store installations including broadband line and delivery kit in line with store launch
ADVERTISING
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Ø
Ø
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KVH STUDIOS BASE SERVICE FEE
Please note, the below pricing is based on a contract term of 2 years. In addition, all production inclusions are flexible should further cost savings be required.
63